New Arrivals

The Owner TSS‑52 Micro Taff Stainless Swivel is a compact, high-strength swivel designed for precision terminal tackle and assist rig setups. Made from 100% stainless steel, it delivers excellent corrosion resistance and smooth rotation for saltwater and high-stress fishing applications.

Its Taff-wire design ensures minimal torque and smooth spin under load, while the solid ring allows hooks or lures to move naturally, reducing tangles and improving hookup efficiency. Lightweight yet strong, the TSS‑52 is perfect for light to medium tackle, vertical jigging, and other high-action techniques where reliability and smooth performance are critical.

Key Features

• 100% stainless steel construction for corrosion resistance

• Micro-size for minimal bulk and maximum performance

• Taff-wire design for smooth, low-torque rotation

• Solid ring attachment supports natural hook/lure movement

• Ideal for assist rigs, jigging, and high-action setups

Specifications

The Owner Cultiva Blue Chaser JS‑39 is a precision-engineered assist hook designed for serious jigging anglers. Featuring a balanced 1:2 weight ratio, the hook naturally tips upward for faster, cleaner hookups, making it ideal for both vertical and speed jigging techniques.

Constructed from ultra-strong Taff-Wire, the Blue Chaser maintains razor-sharp penetration and secure holding power against hard-fighting saltwater species. The high-strength braid assist cord reinforced with fluorocarbon ensures durability under heavy loads, while the solid Cultiva ring provides a reliable connection to your jig.

Its compact “short chaser” design minimizes tangles and enhances jig action, making it perfect for targeting species like yellowtail, amberjack, tuna, and other aggressive offshore fish. With the JS‑39, anglers gain confidence in every strike, hook, and fight.

Key Features

• Balanced 1:2 weight ratio for optimal hook orientation

• Taff-Wire construction for superior sharpness and strength

• High-strength braid with fluorocarbon reinforcement for durability

• Solid Cultiva ring ensures secure jig connection

• Short chaser design reduces tangling and improves jig action

• Ideal for vertical and speed jigging in saltwater environments

Specifications — Owner Cultiva Blue Chaser JS‑39

The Owner Cultiva Jigger Medium Short Chaser is a rugged, high-strength assist hook rig designed for jigging big, hard-fighting saltwater species. Built with Taff‑Wire construction, these hooks maintain superior penetration while remaining lightweight. The assist rig uses a solid Cultiva ring and high-strength Zexion Black line reinforced with fluorocarbon to withstand heavy loads without sacrificing performance.

The “short chaser” design ensures a clean action and minimizes line tangles, making it ideal for tail or rear hook setups on metal jigs when targeting big fish like yellowfin tuna or amberjack.

Key Features

• Taff‑Wire forged hook for strength and sharpness

• High-strength Zexion Black assist cord with fluorocarbon for abrasion resistance

• Solid Cultiva ring for reliable, durable connection

• Short‑length rig helps reduce tangling and improves jig action

• Designed for high-load, big-game jigging

Specifications — Owner Cultiva Short Chaser (JCS‑39)

The Owner Cultiva JT-39 Twin Chaser Assist Hook is designed for anglers who demand reliable hook-up performance when jigging in mid-depth and offshore environments. Built with a pair of razor-sharp, corrosion-resistant hooks, this assist rig delivers exceptional penetration and holding power, even against strong, fast-moving game fish.

Featuring high-strength PE assist cord, a durable solid ring connection, and perfectly balanced hook spacing, the Twin Chaser ensures clean action on metal jigs while reducing the risk of tangles. Its medium-size profile makes it extremely versatile for a wide range of jig weights and target species.

Ideal for targeting yellowtail, tuna, snapper, amberjack, and other aggressive predators, the Owner Jigger Medium Twin Chaser provides dependable performance and secure hook-ups when it matters most.

Key Features

• Twin assist hook configuration for maximum hook-up efficiency

• Ultra-sharp, corrosion-resistant Owner Cutting Point hooks

• High-strength PE braid assist cord

• Solid ring for strong, secure jig connection

• Balanced length for clean jig action and reduced tangling

• Ideal for mid-size jigs and a variety of offshore species

When the wind kicks up and the sun dips low, throw on the Salty Crew Tentacles Hooded Fleece and stay in your element.

This mid-weight 80/20 cotton-poly hooded fleece sweatshirt (320 gsm) hits the sweet spot: warm enough for chilly dawn patrols and foggy evenings on the water, yet breathable enough to layer under a jacket or wear solo when the mercury climbs. Pre-shrunk and brushed on the inside for that buttery-soft feel you’ll never want to take off.

The star is the oversized Salty Crew Tentacles screen print across the back: a massive octopus coiling its arms around the Salty Crew shield in bold white and neon hits that glow under blacklight. Left chest carries a small retro shield, while the hood keeps it clean with a tonal drawcord and the classic Salty Crew flag label.

Key Features:

• 80% cotton / 20% polyester mid-weight fleece (320 gsm)
• Soft brushed interior
• Standard fit – roomy without being baggy
• Durable screen prints that won’t crack
• Jersey-lined hood with matching drawcords
• Front pouch pocket
• Ribbed cuffs and hem
• Signature woven labels on pocket and sleeve

Embrace the wild side of the refuge with the Salty Crew Nature Classic Short Sleeve Tee – where saltwater roots meet untamed vibes.

Cut from ultra-soft 100% ring-spun cotton (cotton/poly blend on heather colors), this tee delivers that perfect worn-in feel straight out of the package. Lightweight and breathable enough for hot days on the water, yet durable enough to survive late-night beach fires and early-morning launches season after season.

Key Features:

• Premium ring-spun cotton for all-day comfort
• Classic retail fit – relaxed but never baggy
• Durable screen-printed graphics built to last
• Tagless neck for zero irritation
• Pre-shrunk fabric
• Woven Salty Crew labels on sleeve and hem

Break the surface in style with the Salty Crew Surface Short Sleeve Tee — a clean, timeless piece that screams saltwater heritage without saying a word.

Made from buttery-soft 100% ring-spun cotton (cotton/poly blend on heather colors), this tee feels like your favorite broken-in shirt from day one. Lightweight, breathable, and built to handle long days under the sun, whether you’re posted up on the bow, rinsing off after a session, or just holding down the barstool at last call.

Key Features:

• 100% premium ring-spun cotton (heathers: cotton/poly)
• Classic standard fit — relaxed through the body, never boxy
• High-quality screen prints that hold up wash after wash
• Tagless comfort collar
• Pre-shrunk
• Signature Salty Crew woven labels on sleeve and hem

Are you tired of empty hooks and skittish trout? Unlock the secret weapon trusted by seasoned anglers: Richardson's Trout Sauce in Cheesy Bite. Developed by 14-year-old fishing prodigy Talan Richardson, this premium fish attractant gel packs a punch with its ultra-concentrated cheese aroma that trout simply can't ignore. Whether you're fly fishing in crystal-clear streams or jigging in stocked ponds, one dab on your lures, baits, or hooks, and you'll watch the strikes roll in!

Why Choose Richardson's Cheesy Bite Trout Sauce?

• Proven Trout Magnet: The rich, savory cheese scent mimics natural forage, drawing rainbow, brown, and brook trout from afar. Tested in real-world conditions – over 90% success rate reported by users!
• Versatile Application: Easy-squeeze bottle applies smoothly to soft plastics, worms, salmon eggs, jigs, or spinners. Non-greasy formula won't gum up your gear.
• Long-Lasting Power: Stays potent in water for hours, even in fast currents. Weather-resistant and won't wash off easily.
• Family-Owned Innovation: Crafted in small batches with natural ingredients – no harsh chemicals, just pure angling excellence.
• Eco-Friendly: Biodegradable and safe for waterways, so you can fish guilt-free.

Dominate the deep with the Daiwa Saltist SD Jigging Reels, the go-to choice for hardcore anglers chasing trophy saltwater species like tuna, snapper, and grouper. Fresh for 2025, these star drag conventional reels blend rugged aluminum construction with Daiwa's legendary ATD drag system for seamless, reliable performance under extreme pressure. Optimized for vertical jigging with a high-speed 6.4:1 gear ratio, they deliver lightning-fast retrieves while taming monsters with up to 33 lbs of drag—perfect for dropping heavy jigs to 500+ feet without compromise.

Built for the relentless saltwater grind, the Saltist SD Jigging series offers unbeatable corrosion resistance and smooth operation, making it a staple for offshore charters and tournament pros. Available in compact 15J and heavy-duty 35J sizes to match your target depths and tackle needs.

Key Features:

• ATD Automatic Tournament Drag: Carbon fiber drag system provides ultra-smooth payout and consistent pressure, even during blistering runs.
• CRBB Corrosion-Resistant Ball Bearings: 6+1 bearings ensure silky cranking in harsh saltwater conditions, extending reel life for season after season.
• Machined Aluminum Frame & Sideplate: One-piece design for superior strength, lighter weight, and maximum corrosion resistance.
• Ultimate Tournament Drag (UTD) with Offset Design: Enhanced leverage for effortless drag adjustments on the fly.
• Aluminum Spool & Rod Clamp: High-capacity spool for 80 lb braid; integrated clamp secures rods during intense fights.
• High-Speed Gear Train: 6.4:1 ratio retrieves line at up to 48 inches per crank—ideal for erratic jig actions.

Product Specifications:

Elevate your fishing game with the Daiwa Tatula X TW 100 Casting Reels, the ultimate baitcasting reel designed for versatility, precision, and unbeatable value. Engineered with Daiwa's cutting-edge LC Concept MAGFORCE-Z Spool, this reel maximizes casting distance across a wide range of lures—from finesse baits to heavy swimbaits. Whether you're targeting bass in freshwater or battling inshore species, the Tatula X TW 100 delivers smooth retrieves, rock-solid drag, and all-day comfort at an affordable price.

Perfect for intermediate to advanced anglers seeking pro-level features without the premium cost. Available in right-hand retrieve with gear ratios from 6.3:1 to 8.1:1—choose your speed for the perfect setup.

Key Features:

• MAGFORCE-Z Spool System: Adjustable magnetic braking for effortless long casts and reduced backlash, optimized for lures 1/4–3/4 oz.
• T-Wing System (TWS): Minimizes line friction for smoother line flow and increased casting distance.
• HyperDrive Design: Precision gearing for buttery-smooth cranking and reduced wear, even under heavy loads.
• Aluminum Frame: Lightweight yet rigid construction for superior balance and durability.
• ATD Drag System: Automatic Tournament Drag provides silky-smooth performance with up to 11 lbs of max drag.
• 7+1 Ball Bearings: Ultra-smooth operation for reliable hooksets and fights.

Unlock explosive action on pressured waters with the SPRO KGB Lil Guy 120 Glide Bait, the downsized powerhouse collaboration between SPRO and KGB Swimbaits. At just 4.75 inches and under 1 oz, this jointed glide bait mirrors the legendary walk-the-dog motion of the oversized KGB Chad Shad 180—but in a finesse-friendly size that fools finicky largemouth, smallmouth, and striped bass during tough bites like cold fronts or heavy fishing pressure. Its lifelike baitfish profile glides effortlessly with subtle tail kicks, drawing savage strikes from monsters hiding in cover or open water.

Ideal for intermediate swimbait anglers transitioning to big baits without bulky gear—pair it with standard 7-foot medium-heavy rods and 15-20 lb fluoro for all-day casting comfort. Available in 9 vibrant colors like Bone White and Sexy Shad to match any forage.

Key Features:

• Two-Segment Jointed Body: Delivers ultra-realistic S-curve glides and erratic darting action, mimicking injured baitfish to trigger reaction strikes.
• Brush Tail Design: Adds subtle finesse and vibration for low-visibility conditions, enhancing the bait's seductive tail wag without overpowering the glide.
• Swivel Hook Hangers: Boosts hook-up ratios by allowing free movement, reducing lost fish during explosive fights.
• Lifelike Detailing: Oversized 3D eyes, scale patterns, and internal weighting for natural buoyancy and long-distance casts up to 100+ feet.
• Hand-Tuned Quality: Pre-rigged with sticky-sharp treble hooks (2x rear, 1x belly) for out-of-box performance; slow-sinking for versatile retrieves from fast chops to slow walks.
• Durable Construction: Tough ABS resin body withstands toothy predators, backed by SPRO's reputation for premium craftsmanship.

Product Specifications:

Discover the Z-Man Fuzzy NuggetZ, a revolutionary 1/2-inch micro finesse soft bait engineered to mimic zooplankton, insect larvae, microcrustaceans, and distressed prey with unmatched subtlety and durability. Part of Z-Man's innovative Fuzzy Bait System, these baits deliver non-stop tentacle action even when deadsticked on a dropshot rig, triggering strikes from the most finicky fish in clear water or tough conditions. Handcrafted with a 12-sided dodecahedron ElaZtech® body for endless rigging versatility and 10X Tough™ material that outlasts traditional soft plastics, the Fuzzy NuggetZ is your go-to for nail-weighted wacky rigs, dropshots, free rigs, and Neko setups. Slow-sinking and high-floating, it hovers enticingly in the water column to provoke curious bites year-round.

Key Features & Benefits:

• Lifelike Action: Premium silicone skirt fibers, hand-threaded for secure hold, provide continuous quivering and flowing movement that stays lively fish after fish – ideal for imitating tiny pelagic prey.
• Ultimate Durability: Made from proprietary 10X Tough ElaZtech®, resists tearing and holds up to dozens of catches without losing shape or action.
• Versatile Rigging: 12-sided dodecahedron core creates multiple hook points; narrow midriff can be cut to yield two smaller finesse baits, doubling your value.
• Target Species: Smallmouth bass, largemouth bass, spotted bass, panfish, crappie, trout, and more – perfect for finesse fishing in freshwater lakes, rivers, and reservoirs.
• Eco-Friendly & Buoyant: Buoyant formula stands up on the bottom for Ned rig compatibility; slow sink rate excels in sight fishing and suspended presentations.

Bassmaster Elite anglers like Seth Feider rave about its bite-triggering power during challenging smallmouth outings. Whether you're finesse jigging with Finesse ShroomZ® heads or dropshotting in deep water, the Fuzzy NuggetZ converts follows into hooksets. Backed by Z-Man's 30+ years of innovation, including the legendary ChatterBait® and ElaZtech® lineup.

Discover the Bates Salty Hundo'50 Casting Reel – the ultimate low-profile baitcaster engineered for coastal anglers who demand versatility without compromise. Building on the legendary Hundo platform, this saltwater-tough 150-size reel delivers the familiar ergonomic feel of the original Hundo 100, but with amplified line capacity, drag power, and corrosion resistance for tackling everything from redfish swimbaits to bass frogs. Whether you're flipping through mangroves or bombing casts across flats, the Salty Hundo'50 combines inshore ingenuity with bass-style precision for longer casts, heavier lines, and bigger fights.

Key Features

• 150-size reel: delivering the familiar ergonomic feel of the original Hundo 100, but with amplified line capacity, drag power, and corrosion resistance for tackling everything from redfish swimbaits to bass frogs.
• Corrosion-Resistant Construction: One-piece CNC-machined 6061-T6 aluminum frame with a striking Nautical Blue anodized finish and stainless steel components to withstand harsh marine environments.
• Smooth, Reliable Performance: 10+1 high-quality stainless steel bearings for effortless retrieves; upgraded brass gearing for superior torque and longevity.
• Powerful Drag System: Up to 20 lbs of max drag to handle trophy pulls without frame flex.
• External Magnetic Braking: On-the-fly adjustments for pinpoint cast control, even with heavy lures in windy conditions.
• Ergonomic Design: 120mm titanium crank arm with laser-engraved cork grips and cork thumb bar for all-day comfort; available in left- and right-hand retrieve

Born from the Hundo series' reputation for buttery-smooth casts and intuitive control, the Salty Hundo'50 ups the ante for inshore warriors. It's not just a reel – it's a seamless transition from freshwater finesse to saltwater grit, with no sacrifices in palmability or power. Anglers rave about its mile-long casts, rock-solid drag, and "feels-like-home" ergonomics that outshine even premium competitors. Debuting at ICAST 2025, this reel is ready to become your new go-to for versatile, abuse-proof performance.

The Shimano Nasci FD Spinning Reel blends cutting-edge performance with rugged durability, making it a top choice for both freshwater and light inshore anglers. Featuring Shimano’s Hagane Gear and CoreProtect technologies, the Nasci delivers smooth, powerful retrieves and enhanced water resistance without compromising the reel’s light, refined feel.

With a sleek, matte black finish and X-Ship technology for improved gear durability under load, the Nasci is built to handle hard-fighting fish with ease. Its broad size range makes it versatile enough for bass in lakes or redfish on the flats.

Key Features:

• Hagane Gear: Cold-forged for long-lasting smoothness and strength

• CoreProtect: Water-resistant design to keep performance reliable in wet conditions

• X-Ship Technology: Improved gear durability and cranking power

• G-Free Body: Shifts the center of gravity closer to your hand to reduce fatigue

• Wide Size Range: Ideal for everything from ultralight freshwater setups to saltwater finesse

Whether you're casting jigs for bass or working lures in the surf, the Shimano Nasci FD offers precision, power, and Shimano’s trusted engineering — all at a great value. 

Strength Meets Finesse. Engineered for All Conditions.

Elevate your crankbait arsenal with the Ima Pin Jack 200 crankbait, a versatile mid depth crankbait built to conquer weeds, timber, and docks without skipping a beat. At 2.25 inches and 7/16 oz, this compact diving crankbait slices through structure with a tuned bill that glides over obstacles, delivering a tight wobble and roll that triggers ferocious strikes from largemouth and smallmouth in 6-8 feet of water. Ideal for pre-spawn highways, post-spawn transitions, and fall feeds, its snag-free design lets you probe high-percentage cover where bass ambush prey—turning tough spots into trophy hotspots.

Engineered for seamless performance, the Pinjack 200 features a fixed internal weight that prevents tumbling while maintaining true tracking on steady retrieves. When it kisses weeds or wood, a simple rod lift sends it backing out effortlessly, keeping your focus on the fight rather than frustration. Realistic finishes like Hot Craw or Blue Shad pop in varied light, mimicking shad and crawfish with lifelike flash from 3D eyes and holographic scales. Equipped with sharp #4 Owner ST-36 trebles, hookups are instant and secure—pair it with a 7-foot medium cranking rod, 6.1:1 reel, and 10-12 lb fluorocarbon for bomb-proof casts and deeper dives on lighter line.

A game-changer for bass anglers mastering mid depth crankbait tactics, the Pinjack 200 shines where traditional lures tangle and fail. Tie it on your baitcaster today, and experience snag-resistant cranking excellence—rip explosive reactions from structure-hugging bass with precision-engineered mid depth mastery.