New Arrivals

The Shimano Ledge Runner 200S is the larger, sinking powerhouse in Shimano's revolutionary offshore trolling lineup, engineered to cover deeper zones and handle aggressive high-speed presentations while maintaining one-lure versatility. Measuring 7.9 inches (200mm) and weighing 6 oz (170g), this sinking diving plug targets big pelagics like tuna, wahoo, mahi-mahi, billfish, and other hard-fighting species in bluewater or canyon environments.

The core innovation is Shimano's patented Adjustable Depth Range (ADR) technology — a quick, reliable bill adjustment that lets you seamlessly switch between shallow, medium, and deep settings on the fly. This allows one lure to function as three in your spread, staggering depths to target fish at varying levels without re-rigging or swapping plugs.

Key Features

• Flash Boost Technology – Reflective mirror suspended by micro springs maintains flash during pauses and trolling
• Scale Boost Hologram – Composite-pitch holograms mimic realistic baitfish scales
• Jet Boost System – Tungsten weight transfer for maximum casting distance and swimming stability
• Adjustable Depth Range (ADR) – Three depth settings in one lure for ultimate versatility
• Sinking Design – Reaches deeper strike zones for subsurface feeding pelagics

Specifications

Whether you're running a spread in the canyons, targeting wahoo on the troll, or chasing yellowfin over structure, the Ledge Runner 200S delivers the adjustable depth control, realistic flash, and proven action that offshore anglers demand. One lure, three depths, endless possibilities.

The Shimano Ledge Runner 160F is the revolutionary offshore trolling lure that redefines versatility, allowing one plug to function as three different depth presentations without swapping lures—perfect for staggering your spread and staying in the strike zone during high-speed trolling runs. Measuring 6.3 inches (160mm) and weighing 3 oz (85g), this floating diving plug is engineered for targeting a wide range of pelagic species like tuna, wahoo, mahi-mahi, billfish, and yellowtail in open-water or canyon scenarios.

At the heart of its performance is Shimano's patented Adjustable Depth Range (ADR) technology — a simple, reliable system that lets you quickly shift between shallow, medium, and deep settings on the fly. This unmatched depth control keeps your lure running precisely where the fish are holding, whether you're pulling below prop wash, dialing in mid-column, or running higher in the spread.

Key Features

• Flash Boost Technology – Reflective mirror suspended by micro springs maintains flash during pauses and trolling
• Scale Boost Hologram – Composite-pitch holograms mimic realistic baitfish scales
• Jet Boost System – Tungsten weight transfer for maximum casting distance and swimming stability
• Adjustable Depth Range (ADR) – Three depth settings in one lure for ultimate versatility
• Premium Treble Hooks – Sharp, durable hooks for solid hooksets on powerful pelagics
• Floating Diving Action – Runs true at high speeds, surfaces when stopped

Specifications

Whether you're running a spread in the canyons, targeting wahoo on the troll, or chasing yellowfin over structure, the Ledge Runner 160F delivers the adjustable depth control, realistic flash, and proven action that offshore anglers demand. One lure, three depths, endless possibilities.

Shimano Current Sniper Jigs deliver the versatility serious saltwater anglers demand. Their slim, hydrodynamic profile cuts through the water for extended casting distance while maintaining a natural, enticing fall that provokes strikes. Whether you're casting from shore, pier, or boat into active feeding zones or working vertical presentations along structure and the bottom, these jigs perform with precision. The design excels across multiple techniques—horizontal casting, vertical jigging, and suspended presentations—making them an essential tool for targeting a wide range of saltwater species in dynamic conditions.

Shimano Current Sniper Jigs feature authentic baitfish patterns engineered to perform across diverse water conditions and light scenarios. Built with reinforced construction to handle hard-striking saltwater species, these jigs deliver dependable performance from inshore flats to offshore depths. The refined profile maximizes casting range and jigging control while maintaining the natural action that triggers strikes, making them a trusted choice for anglers targeting multiple saltwater gamefish species.

Features

• Slim, aerodynamic design for long and accurate casts
• Effective for both casting and vertical jigging techniques
• Lifelike baitfish color patterns to entice strikes
• Ideal for shoreline, boat, and offshore fishing applications
• Durable construction for hard-fighting saltwater species

The Zappu P.D. Chopper Jigs is a premium Japanese-designed hybrid swim jig and dragging jig, renowned for its exceptional versatility in bass fishing. Originally developed for tough conditions on Lake Biwa, this innovative jig excels as both a slow-rolling swim jig and a stand-up bottom bait.

Crafted with a unique light specific gravity head (advanced space metal material), the PD Chopper delivers a slower, more pulsating action than traditional swim jigs or tungsten models — keeping it in the strike zone longer to trigger strikes from even the most pressured or cautious bass. The semi-flat / stand-up head design provides stability, allowing the jig to stand upright on the bottom where it naturally moves with subtle water currents, perfect for dead-sticking or slow dragging presentations.

Equipped with a razor-sharp premium Owner hook for reliable hooksets on long casts or precise pitches into heavy cover. It features durable premium silicone skirts in lifelike, realistic color patterns that create irresistible flowing and pulsating movement. A built-in wire soft plastic bait keeper securely holds your favorite trailer — from swimbaits to craws — for customized rigging in any situation.

Whether you're targeting bass in thick vegetation, around docks, laydowns, or along technical shorelines, the Zappu PD Chopper Jig bridges the gap between bladed jigs and standard swim jigs. Ideal for finesse swim jig techniques, power finesse setups, slow rolling, hopping, dragging, or current-activated bottom presentations.

Key features:

• Innovative light specific gravity head for ultra-slow action
• Stand-up / semi-flat head design for bottom stability
• Premium Owner hook for superior penetration
• High-quality silicone skirt material for lifelike pulsating motion
• Secure wire bait keeper for trailer rigging
• Versatile for swimming, dragging, hopping, and dead-slow presentations

Elevate your bass fishing arsenal with the Zappu PD Chopper Jig — the proven choice for anglers demanding performance, subtlety, and big bites in challenging conditions.

The Yamamoto Baits Fuzzy Nut is the latest finesse innovation from Gary Yamamoto Custom Baits, a compact 1.5-inch soft plastic that's redefining downsized presentations for heavily pressured bass. This diminutive "dice-style" bait looks quirky on the shelf, but once it hits the water, its subtle, lifelike action turns finicky fish into aggressive biters—especially smallmouth, spotted bass, and wary largemouth that demand something different.

Poured with Yamamoto's signature heavyweight salted formula, the Fuzzy Nut delivers the ideal slow, tantalizing fall rate that keeps it in the strike zone longer. Its acorn-like body is perfectly sized to fully conceal most nail weights (for a stealthy, balanced rig), while the threaded skirt strands (fuzzy material pulled into the mold) create a delicate, quivering secondary action that mimics a vulnerable critter or fleeing forage without overdoing it.

Key features that make it deadly:

• 1.5-inch compact profile — Small enough for ultra-finesse but substantial enough to hide hardware and trigger confident strikes.
• Threaded skirt strands — Provide subtle, natural quivering and fluttering on the fall or pause, adding irresistible micro-movement that pressured bass can't ignore.
• Heavy salted Yamamoto material — Ensures a controlled, enticing descent and natural backslide action when weighted.
• Versatile rigging options — Excels on drop shots, Neko rigs, wacky or weighted wacky, jigheads, Ned-style setups, or even light Carolina rigs for methodical probing of open water, isolated cover, deep structure, or high-pressure scenarios.
• Proven colors — Available in 10 irresistible Yamamoto patterns that match real forage and shine in various water clarities.

Packaged 6 per bag, the Fuzzy Nut shines when bass are lock-jawed post-frontal, in clear water, deep summer patterns, or when downsizing is the key to getting bit. It's the subtle secret weapon that bridges the gap between standard finesse baits and true "micro" offerings—delivering supersized results from a tiny package.

When the bite gets tough and bigger baits get ignored, reach for the Yamamoto Fuzzy Nut — the fuzzy little nut that's cracking open big bites one subtle quiver at a time. Stock up and watch your finesse game level up!

Experience the perfect fusion of rugged offshore performance and a premium, head-turning aesthetic with the Okuma Cavalla 2-Speed Limited Edition Lever Drag Reels. Finished in a stunning Midnight Blue colorway, this limited series is more than just a visual upgrade; it’s a compact-bodied powerhouse built on a rigid 6061-T6 machined aluminum frame for ultimate precision and torque resistance.

Whether you are vertical jigging for yellowtail or battling mid-grade tuna up to 100 lbs, the Cavalla LE delivers relentless power. Its seamless two-speed gearing allows you to switch instantly between high-speed line pickup (6.4:1 on 5-size) and low-speed cranking power (2.1:1 on 12-size) to gain leverage on trophy fish. Armed with 17-4 grade stainless steel gears and a battle-proven Carbonite drag system, this reel is engineered to survive the harshest saltwater environments while maintaining silky-smooth operation.

Key Features:

• Limited Edition Midnight Blue Finish: A sleek, modern anodized colorway that stands out in any offshore arsenal.

• Machined Rigid Frame: Features a one-piece 6061-T6 aluminum frame and side plates to eliminate flex and ensure perfect gear alignment under heavy loads.

• Carbonite Drag System: Enhanced with Cal’s proprietary drag grease, delivering 24 to 34 lbs of smooth, fade-free max drag pressure.

• Superior Durability: Built with 17-4 grade stainless steel main and pinion gears and a Corrosion-Resistant Coating (CRC) process for long-term reliability.

• Performance Components: Equipped with 4HPB corrosion-resistant stainless steel bearings and a comfortable carbon fiber handle knob on selected limited models.

• Versatile Range: Ideal for a wide variety of techniques including live bait drifting, light trolling, and slow-pitch jigging.

Specifications:

• Gear Ratios: High: 6.4:1 / Low: 3.8:1 (5 size) | High: 4.7:1 / Low: 2.1:1 (12 size)
• Bearings: 4BB + 1 (High Performance Ball Bearings for smooth cranking)
• Max Drag: 24-34 lbs (7-11 kg on 5 size | 27-34 lbs / 12.2-15.4 kg on 12 size) – progressive carbonite drag with Cal's grease

The Deps Buzzjet Trout Model is a compact, high-performance topwater wakebait specifically designed for targeting trout in streams, rivers, ponds, and stillwaters. This downsized evolution of Deps' renowned Buzzjet series refines the original's noisy, disturbance-creating action into a finesse tool perfect for spooky or pressured trout that demand subtle yet irresistible surface commotion.

Engineered as a topwater wakebait and prop bait for trout, the Buzzjet Trout Model creates a strong, splashing wake and flickering prop flash with its unique bent-tip spike lip and tail propeller. This generates complex water distortion and undertow that triggers explosive surface strikes, excelling at covering water quickly while producing exciting, visual bites that mimic struggling insects, small baitfish, or fleeing prey.

Built with Deps' premium Japanese craftsmanship, this micro wakebait features a durable body, precise prop design, and realistic finishes in a range of natural, flashy, and high-visibility trout-attracting colors. Its lightweight profile allows easy casting with light spinning or ultralight tackle, making it accessible for finesse anglers while packing serious fish-catching potential.

Key Features:

• Compact Trout-Specific Design: Downsized from the original Buzzjet for finesse trout presentations
• Bent-Tip Spike Lip: Creates strong, splashing wake and surface disturbance
• Tail Propeller: Generates flickering flash and complex water distortion that triggers strikes
• Floating Topwater Action: Stays on the surface for exciting visual bites
• Premium Japanese Craftsmanship: Durable construction with precise prop design
• Realistic Finishes: Natural and high-visibility colors optimized for trout
• Ultralight Tackle Compatible: Easy casting with light spinning gear
• Fine-Wire Treble Hooks: Sharp, lightweight hooks for solid hooksets

Specifications:

• Length: 31mm (1.22")
• Weight: 2.0g (approximately 1/14 oz)
• Type: Floating topwater wakebait
• Hooks: Fine-wire treble hooks (typically #8)
• Split Rings: F#0 ×1, R#0 ×2
• Target Species: Rainbow trout, brown trout, brook trout, cutthroat trout

Retrieve Techniques:

• Steady Retrieve: Creates wide wake and consistent prop action
• Varied Speed: Produces splash, bubbles, and erratic darts
• Stop-and-Go: Triggers reaction strikes from following fish

Ideal Applications:

• Clear mountain streams and rivers
• High-country lakes and ponds
• Stocked trout waters
• Searching water for active fish
• Triggering reaction strikes in clear or slightly stained conditions
• Alternative to dry flies and small spinners

For trout enthusiasts seeking heart-pounding surface action and a fresh twist on topwater tactics, the Deps Buzzjet Trout Model delivers noisy wakes, flashy disturbance, and explosive bites that turn ordinary days into unforgettable surface explosions.

Introducing the Bates E.D.C. 100 Casting Reel—Bates Fishing Co.'s game-changing entry into accessible high-performance baitcasters. Bate Every Day Cary 100 size Casting Reels, unveiled as a standout at ICAST 2025, this reel combines a rugged die-cast aluminum frame with their exclusive D.A.B. (Digitally Assisted Braking) system. The self-powered digital chip senses spool speed thousands of times per second and applies precise electromagnetic braking to prevent overruns and backlashes automatically.

Unlike traditional centrifugal or magnetic brakes that require manual adjustment, the EDC 100 does the work for you—making it ideal for beginners mastering baitcasters or pros who want reliability without fuss. At just 6.3 ounces, it's lightweight enough for extended use yet tough enough for hard daily abuse on the water.

Key Features 

• Innovative D.A.B. System (Digitally Assisted Braking): Exclusive self-powered electromagnetic braking with an internal microchip that automatically adjusts in real-time based on spool speed—no batteries, no charging, no manual tweaks needed. Reduces backlashes dramatically, even on max braking or windy conditions.
• Lightweight & Tough Build: First die-cast aluminum frame from Bates—strong, corrosion-resistant, and only ~6.3 oz for all-day comfort without fatigue.
• Smooth Performance: High-quality 7.1:1 gear ratio (options may include 6.3:1 or 8.1:1 in some listings), reliable drag, and consistent casting from short pitches to long bombs.
• Line Capacity: Handles 12 lb mono / 100 yds or 30 lb braid / 100 yds (approx.—check exact model).
• Versatile & Utilitarian: Built for everyday fishing—dock skipping, windy days, or quick after-work sessions. Matte black finish for a low-key, durable look.
• Affordable Premium Tech: Delivers high-end cast control at just $199.99—poised to be a top value in the 2025/2026 baitcaster market.

The Shimano Tranx 400B is a powerhouse low-profile baitcasting reel engineered for anglers who target big fish with heavy lures in both freshwater and saltwater environments. Built on Shimano's legendary Tranx platform, this rugged reel excels at throwing big baits and battling hardcore species like tarpon, tuna, sturgeon, giant bass, and more.

Featuring a CoreSolid Body and HAGANE Body construction, the Tranx 400B delivers unmatched rigidity, eliminating flex during intense fights and heavy loads for rock-solid performance. The advanced X-Ship system enhances gear alignment and durability while improving casting distance and smoothness. Equipped with a powerful Cross Carbon Drag system providing up to 22 pounds of smooth, reliable stopping power, it gives you confidence when a trophy makes a run.

• CoreSolid Body combined with HAGANE Body construction – Delivers exceptional rigidity, eliminates flex under heavy loads, and provides rock-solid performance during intense fights with big fish.
• Cross Carbon Drag system – Offers ultra-smooth, powerful drag with up to 22 pounds of maximum stopping power, ideal for controlling hard-running species like tarpon, tuna, or sturgeon.
• X-Ship technology – Enhances gear alignment for increased durability, smoother operation, and improved casting distance and efficiency.
• S3D Spool – Reduces vibration for ultra-smooth retrieves and better overall performance during long sessions.
• High line capacity spool – Provides ample room for heavier lines and longer runs, perfect for deep water, big baits, or line-sizzling fish.
• Versatile saltwater and freshwater design – Built tough for inshore saltwater use, swimbait fishing, big bait applications, and demanding freshwater pursuits.
• Compact low-profile ergonomic design – Balances power with comfort for all-day handling without fatigue.
• Heavy-duty performance focus – Engineered as a true workhorse for throwing oversized lures and battling trophy-class fish in the toughest conditions.

Specifications

Master the coast with the Okuma Rockaway SI Surf Inshore Spinning Reels a lightweight powerhouse engineered for the extreme demands of surf and inshore fishing. Built with Okuma’s advanced C-40X carbon body and side plate, this reel offers a rigid, corrosion-resistant foundation that stands up to salt and spray without the heavy weight of traditional reels.

Inside, the Rockaway SI features oversized HDG+ High-Density Gearing and the revolutionary Flite Drive system, delivering smooth, relentless cranking power when you're battling trophy redfish, snook, or stripers in moving water. With a sealed Hydro Block body and a design that eliminates the anti-reverse switch, this reel provides a fortress against water intrusion, ensuring your internal components stay pristine fish after fish.

Key Features:

• C-40X Carbon Technology: A lightweight yet rugged carbon fiber frame and rotor that resists flex during high-torque retrieves.

• HDG+ Oversized Gearing: High-density, larger diameter drive gear provides increased strength and long-term durability against hard-charging saltwater predators.

• Flite Drive System: Enhances gear stability and reduces friction for an effortless, ultra-smooth handle turn.

• Hydro Block Sealing: A specialized seal that prevents water and sand from reaching the multi-disc Carbonite drag and pinion gear.

• Cyclonic Flow Rotor (CFR): Increases airflow through the ported rotor to minimize drying time and stop corrosion before it starts.

• Performance Hardware: Equipped with 5HPB + 1RB corrosion-resistant bearings and a machined aluminum screw-in handle for a rock-solid feel.

• Tailored Handle Designs: The 2500–4000 sizes feature a soft-touch T-bar handle, while the 5000 size is upgraded with an EVA round power handle for maximum leverage.

The all-new Yamamoto Uni is a groundbreaking soft plastic bait that redefines finesse fishing for freshwater bass. This unique urchin-inspired creation dances through the water with an enchanting quiver and shimmy on the fall, mimicking vulnerable prey in a way that draws explosive strikes from largemouth, smallmouth, and spotted bass alike. Its innovative design brings subtle, lifelike movement to pressured waters, turning cautious fish into committed biters with an irresistible underwater allure that's perfect for clear lakes and tough conditions.

The Yamamoto Uni's unique urchin-style design with bulbed appendages excels in finesse presentations, where its natural quiver and shimmy on the fall trigger strikes from pressured or finicky bass, especially smallmouth and spotted bass.

Drop Shot Rig This is one of the most popular and effective methods for the Uni, allowing it to hover and dance subtly off the bottom in deeper water or around structure. Nose-hook the bait through the solid central body with a #1 or #2 octopus hook, tied 12-24 inches above a drop shot weight (1/8 to 3/8 oz depending on depth and current). Shake the rod tip gently to make the appendages pulsate without moving the weight much.

Free Rig For a more mobile bottom presentation, thread the Uni onto a free rig sinker setup or punch rig. Hook it Texas-style through the nose for weedless protection, allowing the weight to slide freely for natural movement over rocks or sparse cover. This lets the bait glide and shimmy freely during drags or hops.

1 Per Pack

The AFTCO Warm Wool Fingerless Gloves are designed specifically for cold-weather fishing, providing warmth while maintaining dexterity and sensitivity for handling rods, reels, and tackle.

Unlike many fingerless wool gloves that incorporate bulky synthetic blends (which can reduce feel and add bulk), these are crafted from premium 100% merino wool knit construction. This natural material delivers exceptional warmth and comfort without sacrificing tactile sensitivity.

Key features include:

• A high-definition silicone grip panel on the palm for secure, non-slip hold on fishing gear, even in wet conditions.
• Integrated finger pulls for quick and easy removal.
• Fingerless design to allow precise tasks like tying knots or rigging baits.
• Available in black, with sizing options like S/M and L/XL.

These gloves are ideal for anglers needing hand protection in cooler temperatures without compromising grip or control.

The Daiwa SLP Works Cork Knobs Set combine style and function, offering a secure, lightweight grip for enhanced fishing comfort. Crafted from durable materials, their unique "I" shape ensures a non-slip hold and improved control. Easy to install on most reels, they provide a quick way to upgrade and personalize your setup. Available in precise dimensions to fit standard knob mounts, they deliver lasting performance with a touch of vibrant flair.

• Stylish reel accessory that adds personality and vibrant flair while offering a secure, lightweight grip for enhanced fishing comfort.
• Crafted from durable, lightweight materials for long-lasting performance without adding extra weight to your reel.
• Unique "I" shape design ensures a comfortable, non-slip hold, improving control during long fishing sessions.
• Easy to install on most reels, making it simple to upgrade or customize your fishing setup in minutes.
• Available in a variety of colors with precise dimensions to fit standard knob mounts, offering a perfect blend of style and function.
• 2 per pack

The Daiwa SLP Works Cork Knobs combine style and function, offering a secure, lightweight grip for enhanced fishing comfort. Crafted from durable materials, their unique "I" shape ensures a non-slip hold and improved control.

Easy to install on most reels, they provide a quick way to upgrade and personalize your setup. Available in precise dimensions to fit standard knob mounts, they deliver lasting performance with a touch of vibrant flair.

• Stylish reel accessory that adds personality and vibrant flair while offering a secure, lightweight grip for enhanced fishing comfort.
• Crafted from durable, lightweight materials for long-lasting performance without adding extra weight to your reel.
• Unique "I" shape design ensures a comfortable, non-slip hold, improving control during long fishing sessions.
• Easy to install on most reels, making it simple to upgrade or customize your fishing setup in minutes.
• Available in a variety of colors with precise dimensions to fit standard knob mounts, offering a perfect blend of style and function.
• 1 per pack