Black Friday Saltwater Fishing Lure Deals

Submission Fishing Jigs Mercenary is effective in many conditions.  Whether you're casting out on a boat for pelagic, vertical fishing for bass off the docks, or casting from shore, the Slow Death Mercenary jig can be very productive. This jig's unique shape produces a fluttering, twirling action on the fall and an erratic swimming action on the retrieve. It can be fished vertically or cast and retrieved. It’s the ultimate dying baitfish imitator, and greedy fish won’t be able to resist.

Submission Jigs Mercenary comes in 20g, 40g, and 60g.

All jigs feature BKK assist hooks with UV tassels and heavy duty split rings.

Jig was renamed to Mercenary in March of 2024.

Clear Choice Ghost Poppers have become a staple in the saltwater topwater scene — and for good reason. The clear plastic body makes fish less wary while the aggressive cup design throws a massive surface disturbance that pulls tuna and other pelagics up from depth. Built with line-through technology and heavy-duty split rings as standard, these poppers are built to handle the biggest fish in the ocean.

Available in three sizes to match conditions and target species — from yellowfin to 200lb+ bluefin.

Key Features

• Clear body design — reduces fish wariness while maintaining a realistic silhouette
• Unique cup design — throws long distances and creates a surface disturbance that draws fish up
• Line-through technology — all three sizes; crimp directly onto the front eyelet with 100lb+ line
• Round stainless one-piece wire through — eliminates the rust-prone square stamped steel wire found on imitations
• Origin hooks standard — 4x or 5x depending on size
• Heavy-duty split rings — standard on all sizes

Size Guide

The Halco Max 190 Lure offers superior performance with its slim minnow design, enabling jigging, casting, or trolling up to 20 knots with minimal drag. Its slim tail section ensures greater hook visibility and efficiency on the strike. This lure is a top-of-the-line solution for any angler.

Born in Australia, Halco's designers know how to make a lure that get's bit and also holds up to the toughest fish.  The construction, hooks, split rings and hardware are very strong and have caught tuna in the hundreds of pounds.  The many colors allow you to pick one that best fits your fishing conditions.  

Click here for Halco Max 130.

The Halco Max 190 Lure is designed for heavy high speed spinning and trolling, It is ideal for large salt water predators such as tuna, mackerel and wahoo. With extra heavy side walls for maximum strength and the slender profile allows trolling speeds in excess of 20 knots, features Mustad Inline 7/0 singles for the ultimate hook holding ability.

Max is also a great lure to troll while traveling from spot to spot due to its high speed characteristics.

The Nomad Madmacs High Speed Trolling Lure is a sinking super high speed trolling minnow capable of being trolled at speeds of up to 20kn for the 6" - 8" Model and up to 15kn for the 10" Model. Visit the Nomad Design Youtube channel for details on rigging to achieve maximum speed. The Madmacs can also be trolled as slow as 5kn and has an amazing vibrating action even at very low speeds due to the Autotune system. 

It features the pat. Pending Autotune system which allows it to always troll straight and to run perfectly and with an amazing action at a huge range of speeds.  The ability to troll at all speeds makes this a must have lure in every spread. They will run at a depth of around 8-15ft when trolled at slower speeds and around 3-4ft depth when trolled super fast.

Featuring a machine-stamped stainless steel plate & full body foam core construction, it is one of the toughest lures available, and is up to any challenge. Fitted with super strong BKK hooks and Heavy Duty split rings the Nomad Madmacs is ready for battle.

The Madmacs High Speed Trolling Lure from Nomad Tackle is the result of decades of data collection and world-class design, based on the charter experience of the Nomad Sportfishing charter business. Every lure is crafted with a specific purpose in mind, and each lure is balanced and tested to ensure maximum efficacy. It works perfectly with the chosen hooks.

The Halco Roosta Popper 135 is perfect for targeting game fish that are aggressively  attacking bait fish near or on the surface.  The hardware on these poppers is of the highest quality and will stand up to big fish like tuna, GT's, dorado, and peacock bass. They are best used with a heavy spinning rod and reel due to the higher inches of line retrieved per crank.  We prefer to have braided line with a short 3' top shot of monofilament or fluorocarbon.

While designed with a blooping style retrieve in mind, the Roosta Haymaker can be simply wound in at speed or trolled for excellent results.The recommended method of retrieval for best results is to point the rod tip at the lure, retrieve any slack line and firmly sweep the rod tip in a downward motion approximately 45 degrees. Allow the lure to rest for several seconds and if a fish hasn't taken the lure repeat as necessary.

Roosta Popper 135 Specs

Premium Micro Spinning Jigs for Casting Performance

The Major Craft JigPara Spin Micro delivers premium micro spinning performance designed for serious casting anglers. Built with optimized spinning design and compact micro size, these jigs provide exceptional casting distance, natural action, and versatile performance for targeting a wide variety of species in both freshwater and saltwater applications. The JigPara Spin Micro represents Major Craft's commitment to creating quality micro spinning jigging lures.

Advanced Micro Spinning Design

• Spinning-Optimized: Designed specifically for spinning tackle and casting presentations
• Micro Size: Compact profile perfect for finesse presentations and pressured fish
• Aerodynamic Design: Optimized shape provides excellent casting distance despite small size
• Natural Action: Spinning design creates enticing swimming and fluttering action
• Versatile Weight Range: Available in multiple weights for various depths and conditions

Premium Construction Features

• Quality Materials: Durable construction withstands repeated use and casting
• Attractive Finishes: Realistic patterns and reflective finishes create fish-attracting flash
• Sharp Hooks: Quality hooks ensure solid hooksets on strikes
• Corrosion Resistant: Built for both freshwater and saltwater use
• Proven Design: Time-tested spinning profile triggers strikes consistently

Versatile Micro Spinning Applications

The JigPara Spin Micro excels across versatile micro spinning applications. Perfect for inshore saltwater species like speckled trout and redfish, freshwater bass and walleye with casting presentations, panfish and crappie with spinning tackle, casting to schooling fish, or any situation where micro spinning jigs are effective. The aerodynamic design allows long casts to reach distant targets while the natural action triggers strikes from finicky fish.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the JigPara Spin Micro continues this tradition with optimized spinning design and quality construction. Every jig is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious finesse specialists, the JigPara Spin Micro delivers the casting performance that micro spinning anglers demand.

Experience the premium micro spinning performance that casting anglers trust. The Major Craft JigPara Spin Micro isn't just a jig—it's a precision tool built for spinning tackle success.

Cast farther with Major Craft JigPara Spin Micro—where spinning design meets micro performance.

Premium Micro Slow-Pitch Jigs for Finesse Fishing

The Major Craft JigPara Slow Micro delivers premium micro slow-pitch performance designed for serious finesse anglers. Built with compact design and optimized slow-pitch action, these micro jigs provide exceptional flutter and natural presentation for targeting a wide variety of species in both freshwater and saltwater applications. The JigPara Slow Micro represents Major Craft's commitment to creating quality micro jigging lures.

Advanced Micro Slow-Pitch Design

• Micro Size: Compact profile perfect for finesse presentations and pressured fish
• Slow-Pitch Action: Designed specifically for slow-pitch jigging techniques
• Natural Flutter: Optimized design creates enticing flutter on the fall
• Balanced Design: Carefully engineered weight distribution provides ideal action
• Versatile Weight Range: Available in multiple weights for various depths and conditions

Premium Construction Features

• Quality Materials: Durable construction withstands repeated use
• Attractive Finishes: Reflective finishes create fish-attracting flash
• Sharp Hooks: Quality hooks ensure solid hooksets on strikes
• Corrosion Resistant: Built for both freshwater and saltwater use
• Proven Design: Time-tested slow-pitch profile triggers strikes

Versatile Micro Jigging Applications

The JigPara Slow Micro excels across versatile micro jigging applications. Perfect for inshore saltwater species like speckled trout and redfish, freshwater bass and walleye with finesse presentations, panfish and crappie in deeper water, rockfish and other bottom species, or any situation where micro slow-pitch jigs are effective. The compact size and natural flutter action trigger strikes from finicky fish while the slow-pitch design allows you to work the jig with subtle movements.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the JigPara Slow Micro continues this tradition with optimized micro slow-pitch design and quality construction. Every jig is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious finesse specialists, the JigPara Slow Micro delivers the performance that micro jigging anglers demand.

Experience the premium micro slow-pitch performance that finesse anglers trust. The Major Craft JigPara Slow Micro isn't just a jig—it's a precision tool built for finesse fishing success.

Catch finicky fish with Major Craft JigPara Slow Micro—where micro size meets slow-pitch action.

Premium Slow-Pitch Jigging Performance

The Shimano Butterfly Wing-Fall Jigs deliver premium slow-pitch jigging performance designed for serious deep-water anglers. Built with Shimano's specialized wing design and center-balanced construction, these jigs provide the unique fluttering fall action needed to trigger strikes from grouper, snapper, amberjack, tuna, and other deep-water gamefish. The Butterfly Wing-Fall represents Shimano's commitment to creating specialized jigs for vertical jigging specialists.

Specialized Wing Design

• Wing-Shaped Profile: Unique wing design creates exceptional fluttering action during the fall
• Center-Balanced Construction: Perfectly balanced for horizontal fall and erratic side-to-side motion
• Slow-Pitch Optimized: Designed specifically for slow-pitch jigging techniques
• Premium Finish: High-quality holographic finish provides maximum flash and attraction in deep water
• Durable Construction: Built to withstand repeated strikes from powerful gamefish

Slow-Pitch Jigging Excellence

• Horizontal Fall: Center-balanced design creates horizontal falling action that mimics dying baitfish
• Flutter on Drop: Wing design produces erratic side-to-side motion during descent that triggers reaction strikes
• Slow Retrieve: Works effectively with slow, rhythmic jigging cadence
• Deep-Water Performance: Optimized weight gets down quickly and maintains action in current
• Versatile Presentation: Effective with both slow-pitch and traditional jigging techniques

Premium Hook System

• Assist Hooks: Premium assist hooks positioned for optimal hookup ratio
• Strong Components: Heavy-duty split rings and hardware handle powerful gamefish
• Corrosion-Resistant: Saltwater-resistant materials ensure long-lasting performance
• Ready to Fish: Pre-rigged and ready for immediate use

Deep-Water Gamefish Applications

The Butterfly Wing-Fall excels in demanding deep-water vertical jigging applications. Target grouper and snapper on deep structure, work for amberjack around wrecks and reefs, pursue tuna with vertical presentations, fish for rockfish and lingcod on the West Coast, or target any deep-water species that responds to slow-pitch jigging. The unique wing design and fluttering action are especially effective when fish are holding tight to structure or suspended in the water column.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Butterfly Wing-Fall continues this proud tradition with specialized design for slow-pitch jigging. Every component is engineered to exacting standards and tested under real-world deep-water conditions to ensure reliable performance. From weekend anglers to tournament professionals, the Butterfly Wing-Fall delivers the action and durability that serious vertical jigging anglers demand.

Experience the premium slow-pitch jigging action that deep-water specialists trust. The Shimano Butterfly Wing-Fall isn't just a jig—it's a precision tool designed to trigger strikes from deep-water gamefish.

Trigger deep-water strikes with Shimano Butterfly Wing-Fall—where wing design meets slow-pitch performance.

The Nomad Design DTX Minnow 200 Heavy Duty puts an 8-inch sinking minnow into your offshore trolling spread when you want a substantial baitfish profile below the surface. Its Autotune system and reinforced construction make it a purpose-built option for saltwater trolling, with a listed 3–12-knot working range and BKK Diablo 5X single hooks.

When you find promising water, put it into clean water behind the boat and check its swim before setting the rest of your spread. The goal is a consistent presentation you can keep fishing, not a lure that needs constant attention.

Keep Your Deep Runner Tracking

A trolling minnow that wanders can disrupt the spread. The DTX combines Nomad's Autotune system with a Hydrospeed belly eyelet to support its trolling performance. Metal Matrix and Diamond Armor systems add reinforcement for demanding saltwater use. Running depth depends on line, leader, speed, setback, and water conditions; treat the listed 40-foot depth as setup-dependent rather than a fixed depth at every speed.

The Right Pick If...

You want a sinking, deep-running trolling minnow for offshore searching and covering productive water. It suits anglers building a spread for tuna and yellowtail, especially when bait or fish are holding below surface presentations. This is specialized trolling tackle, not the first choice for a lightweight casting setup or a shallow-water presentation.

For a larger profile, compare the Nomad DTX Minnow 220 Heavy Duty. For a shallower floating option, look at the DTX Minnow 180 Heavy Duty Shallow FLT.

Best For

• Offshore saltwater trolling for tuna and yellowtail.
• Adding a subsurface minnow presentation to a mixed trolling spread.
• Covering open water and productive bait areas with tackle matched to your target fish.

Key Features

• Autotune system for trolling performance.
• Metal Matrix plate system and Diamond Armor internal strength system.
• Hydrospeed belly eyelet technology.
• Sinking action and an 8-inch baitfish profile.
• BKK Diablo 5X single hooks in size 11/0.
• Designed and tested by the Nomad Sportfishing Team in Australia.

Models & Specs

Choose a Pattern for Your Spread

Start with Sardine, Candy Pilchard, or a mackerel pattern when those finishes suit the bait around you. Hot Pink and Pink Lava give you contrasting options to test alongside more natural patterns. Use the color selector and photos to choose your finish; vary patterns and watch what gets attention rather than relying on one color for every trip.

Set It Up for a Clean Swim

Pair it with an offshore trolling rod, reel, and leader matched to the fish you expect to encounter. Deploy it where it can swim without fouling other lines, check its action at your chosen speed, and adjust setback and speed as needed. Keep the leader connection clean and inspect hooks, attachment points, and the bib before each deployment.

Tackle Express Tips

• Watch the lure beside or behind the boat at your actual trolling speed before sending it into position.
• Change one variable at a time, such as setback or speed, so you can track what improves the presentation.
• Rinse and dry the lure after saltwater use, and inspect the hooks and leader after a strike.

Quick Answers

How deep does the DTX Minnow 200 Heavy Duty run?
Its listed running depth is 40 feet. Actual depth varies with your line, leader, trolling speed, setback, and conditions.

What trolling speed is it designed for?
The listed range is 3–12 knots. Check that the lure tracks consistently at the speed and position you use.

Does it float or sink?
This 200 Heavy Duty model is sinking. Choose the 180 Heavy Duty Shallow FLT if you want a shallower floating DTX option.

What hooks come fitted?
The listing specifies BKK Diablo 5X single hooks in size 11/0.

Keep Your Spread Ready

Keep rigged trolling lures organized between trips with the Nomad Design Lure Roll Bag. Choose your DTX color above and build a spread that suits your target fish and the water you're fishing.

Premium Slow-Pitch Jigging Action

The Shimano Ocea Stinger Butterfly Sardine Waver delivers premium slow-pitch jigging performance with a specialized design that mimics the erratic swimming action of a wounded sardine. Built with Shimano's advanced center-balanced design and premium components, this butterfly jig provides the unique fluttering action needed to trigger strikes from grouper, snapper, amberjack, tuna, and other deep-water gamefish. The Sardine Waver represents Shimano's commitment to creating specialized jigs for serious vertical jigging anglers.

Specialized Butterfly Design

• Center-Balanced Design: Perfectly balanced for horizontal fall and erratic fluttering action on the drop
• Sardine Profile: Realistic sardine shape and size triggers predatory instincts in gamefish
• Waver Action: Unique swimming motion creates irresistible wounded baitfish presentation
• Premium Finish: High-quality holographic finish provides maximum flash and attraction in deep water
• Durable Construction: Built to withstand repeated strikes from powerful gamefish

Slow-Pitch Jigging Excellence

• Horizontal Fall: Center-balanced design creates horizontal falling action that mimics dying baitfish
• Flutter on Drop: Erratic side-to-side motion during descent triggers reaction strikes
• Slow Retrieve: Works effectively with slow, rhythmic jigging cadence
• Deep-Water Performance: Optimized weight gets down quickly and maintains action in current
• Versatile Presentation: Effective with both slow-pitch and traditional jigging techniques

Premium Hook System

• Assist Hooks: Premium assist hooks positioned for optimal hookup ratio
• Strong Components: Heavy-duty split rings and hardware handle powerful gamefish
• Corrosion-Resistant: Saltwater-resistant materials ensure long-lasting performance
• Ready to Fish: Pre-rigged and ready for immediate use

Deep-Water Gamefish Applications

The Ocea Stinger Butterfly Sardine Waver excels in demanding deep-water vertical jigging applications. Target grouper and snapper on deep structure, work for amberjack around wrecks and reefs, pursue tuna with vertical presentations, fish for rockfish and lingcod on the West Coast, or target any deep-water species that responds to slow-pitch jigging. The unique fluttering action on the drop is especially effective when fish are holding tight to structure or suspended in the water column.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Ocea Stinger Butterfly Sardine Waver continues this proud tradition with specialized design for slow-pitch jigging. Every component is engineered to exacting standards and tested under real-world deep-water conditions to ensure reliable performance. From weekend anglers to tournament professionals, the Sardine Waver delivers the action and durability that serious vertical jigging anglers demand.

Experience the premium slow-pitch jigging action that deep-water specialists trust. The Shimano Ocea Stinger Butterfly Sardine Waver isn't just a jig—it's a precision tool designed to trigger strikes from deep-water gamefish.

Trigger deep-water strikes with Shimano Ocea Stinger Butterfly Sardine Waver—where realistic action meets slow-pitch performance.

Rapala's Husky Magnum® will swim at a predetermined depth when trolled. The number in the name of the lure indicates the running depth when trolled with 30 meters of line out.  The Husky Magnum can be trolled almost twice as fast as the original Rapala XRAP so you're able to cover twice as much water increasing the chance of a strike.

If you want to use the Husky Magnum® in shallow water, let the lure run with less line to adjust the running depth. Using thicker line that has more resistance in the water also reduces the running depth.

A precision tool for fast trolling and battling big predators. Husky Magnum® is built tough and designed to swim at a pre-determined depth and run straight at up to 12 knots. It features a tight, strong rolling action that is emphasized with a loud internal rattle. Internal translucent rainbow foil and scale pattern create a natural, life-like appearance.

• Designed for Fast Trolling
• Precision Trolling Depth 15 Feet
• Runs Straight Up to 12 Knots
• Tight Swimming Action
• Loud Rattle
• Internal Pearlescent Foil and Natural Scale Pattern
• Natural Translucent Design
• Heavy-Duty Construction
• Strong VMC® Perma Steel® Hook

.Built for offshore jigging applications where fast sink rate and enticing flutter action are the critical triggers, the Daiwa Semi Long Jig features a center-weighted body that drops quickly through the water column while maintaining a natural, erratic fluttering motion on the fall — the action profile that triggers reaction strikes from tuna, yellowtail, amberjack, grouper, and snapper holding at depth. The semi-long profile bridges the gap between short speed jigs and full-length slow pitch jigs, delivering versatility for both slow pitch and high-speed jigging techniques across a wide range of depths and current conditions. Available in 5 weights from 80g to 200g.

Key Features

• Center-Weighted Body — Weight concentrated at the center of the jig for a fast, direct sink rate combined with a natural fluttering action on the fall; center balance produces an erratic, side-to-side flutter that mimics a dying or injured baitfish at depth.
• Semi-Long Profile — Profile length bridges the gap between short speed jigs and full-length slow pitch jigs; versatile for both slow pitch and high-speed jigging techniques across a wide range of depths and current conditions.
• VMC 7264 Assist Hooks — 2 heavy-duty VMC 7264 assist-hook-style hooks included; multiple rigging options for front, rear, or dual hook configurations depending on target species and technique.
• Durable Coating — Finish withstands repeated strikes and prolonged exposure to harsh saltwater conditions; maintains color and flash integrity over extended use.
• Slow Pitch & High-Speed Versatility — Center balance and semi-long profile effective for slow pitch jigging (flutter on the fall, pause-and-drop cadence) and high-speed jigging (fast retrieve with erratic action); one jig that covers multiple offshore jigging techniques.
• Big Game Targeting — Weight range (80–200g) and hook sizing (3/0–9/0) scaled for tuna, yellowtail, amberjack, grouper, and snapper in offshore and deep-water applications.

Product Specifications

Color Guide

• Holo Silver — High-flash holographic silver finish; maximum flash and reflection in clear water; effective for tuna and yellowtail in offshore conditions where flash is the primary trigger.
• Gunmetal — Dark, low-flash gunmetal finish; effective in bright conditions when fish are pressured by high-flash patterns; natural baitfish profile in darker color tones.
• Sand Eel — Natural sand eel imitation; slim, translucent profile effective for species that key on eel-shaped forage; good all-around color for mixed offshore species.
• Glow Dot Blue — Blue base with glow dot accents; glow finish provides visibility in low-light conditions and deeper water where ambient light is reduced; effective for night fishing and deep jigging applications.
• Full Zebra Orange — High-contrast zebra stripe pattern with orange accents; aggressive attractor color effective for tuna and amberjack in offshore conditions; high visibility in stained water.
• Zebra Shadow Pink — Zebra stripe pattern with pink shadow tones; effective attractor pattern for yellowtail and pelagic species; pink tones produce flash and visibility in clear offshore water.

Weight Selection Guide

• 80g (2.8 oz) — Lighter weight for shallower water (60–150 ft), moderate current, and situations where a slower fall rate and more pronounced flutter action is desired. Best for yellowtail and calico bass in mid-depth applications. 3/0 hook.
• 100g (3.5 oz) — Mid-range weight for moderate depth (100–200 ft) and current; balance of sink rate and flutter action for yellowtail and tuna in moderate offshore conditions. 5/0 hook.
• 130g (4.6 oz) — Heavier weight for deeper water (150–300 ft) and stronger current; faster sink rate for getting the jig to depth quickly in offshore conditions. 5/0 hook.
• 160g (5.7 oz) — Heavy weight for deep offshore applications (200–400 ft) and strong current; best for amberjack, grouper, and large tuna in deep-water jigging scenarios. 7/0 hook.
• 200g (6.3 oz) — Maximum weight for deepest applications and strongest current; best for offshore big game species in deep water where maximum sink rate is required to reach the target depth. 9/0 hook.

Best For

• Yellowtail — Center-weighted flutter action is one of the most effective triggers for yellowtail on the drop; semi-long profile and 80–130g weights cover the depth range where yellowtail are most commonly targeted.
• Tuna & Pelagic Species — Heavier weights (130–200g) and high-flash colors (Holo Silver, Full Zebra Orange) for tuna and pelagic species in offshore conditions requiring fast sink rates and aggressive attractor patterns.
• Amberjack & Grouper — 160–200g weights with 7/0–9/0 hooks for amberjack and grouper in deep-water structure jigging; durable coating and heavy-duty VMC hooks handle the sustained pressure of large bottom species.
• Slow Pitch Jigging — Center balance and semi-long profile produce the flutter-and-pause action that is the foundation of slow pitch jigging technique; effective for species that key on a dying baitfish presentation.
• High-Speed Jigging — Profile and weight distribution maintain action at high retrieve speeds for high-speed jigging applications targeting tuna and pelagic species in offshore conditions.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

The Halco Max 220 Lure is a massive 220mm long and weighs a substantial 180 grams and its slender profile casts like a bullet into the strongest breezes. It has been designed to run straight and true several meters below the surface in the roughest of sea conditions. The streamlined design allows for high operating speeds and maximum hook exposure, so critical in lure design.

Max’s effective operating envelope is exceptional, ranging from a fast hand retrieve to a racy 14 knots while trolling.  You can troll it up to 21 knots but there is no need to troll it that fast.  That just demonstrates that it can be trolled fast and has a nice tight wobble.

Like all Halco lures, Max is constructed out of high tech polymers and has been built with strength and durability in mind. Heavy duty Halco Fish Rings and 2 extra strong Mustad hooks are standard equipment on Max and it is available in nine fish catching colors.

Specifications

The Submission Fishing Slow Death Jigs Ogre is a knife-style jig that will get to the strike zone in a hurry. Unlike traditional knife jigs, this is still a slow pitch jig, getting down to the depths like a knife but is center-balanced like a true slow pitch jig. It can be fished horizontally on the retrieve. Once this jig is pitched, it rumbles and rolls its way through the water in an erratic fashion. Like a true ogre of legend, only the largest and mightiest fish can take this monster down. This is the perfect jig for huge tuna or any other large fish that needs a big bait.

Slow Death Jigs The Ogre  comes in three different sizes and colors, a 300g, 400g, 500g, and 600g.

• The Rainbow Roll has rainbow foil and glow stripes on one side and rainbow foil on the other. On the fall it will flip between the two sides, creating exciting contrast to entice the fish. 
• The Blueberry Tiger has blue foil and glow stripes on one side and blue foil on the other. On the fall it will flip between the two sides, creating exciting contrast to entice the fish. 
• The Grape Soda has purple and chrome striped foil on one side and purple foil on the other. A true San Diego classic. 
• The Macke-roni looks just like a mackerel bait fish.
• The Regal Mint is gold on one side and mint on the other, elevating the fisherman's favorite color with a little San Diego dazzle.

Jigs do not come with hooks so they can be customized.

The Halco Max 110 Lure is the baby brother of the other bigger bodies Max lures. The 110 is a perfect bite size for casting at tuna and mackerel schools, but is also comfortable being sunk down and jigged next to coral bombies and structure.

Coming in a range of Bluewater colors, this versatile little lure is a must have for the adventurous lure fisherman. Discover new fishing techniques and catch more fish with the Halco Max 110 Lure. Its compact size is perfect for casting at tuna and mackerel schools, while also being effective when jigged near coral and structure. With a variety of Bluewater colors to choose from, this versatile lure is an essential tool for any skilled fisherman.

Specifications:

The Nomad Design DTX Minnow 180 Heavy Duty Shallow FLT is the ultimate trolling minnow, capable of diving 10-12ft at 18+ knots. With patented features like the Autotune System and Metal Matrix Plate System, it offers maximum action and side-to-side body wiggle at all speeds. Perfect for high-speed or slow-speed fishing.

Crafted by decades of experience on the water, the Nomad Design DTX Minnow 180 Heavy Duty Shallow FLT lure is designed and tested in Australia for maximum toughness and durability. Its unique colors and highly effective shape and action make it a must-have for catching more fish.

Custom-Crafted Performance for West Coast Pelagics

The JRI Custom Lures JRI-35 Surface Iron Jigs deliver hand-crafted quality and proven fish-catching performance for serious West Coast anglers. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of weight, action, and durability for targeting tuna, yellowtail, dorado, and other aggressive pelagics. The JRI-35 represents the dedication to quality and performance that defines JRI Custom Lures.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-35 Profile: Proven shape and size for versatile pelagic fishing applications
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Weight: Balanced for excellent casting distance and ideal surface swimming action
• Custom Quality: Built to the exacting standards that serious anglers demand

Classic Surface Iron Technique

The JRI-35 excels with the time-tested surface iron retrieve that West Coast anglers have relied on for generations. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The proven profile and balanced weight create the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics feeding near the surface.

Built for West Coast Pelagics

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or searching for any West Coast pelagic species, the JRI-35 delivers consistent results. The versatile size and proven action make it an excellent choice for a wide range of pelagic fishing situations from Southern California to Baja.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-35 continues this tradition, combining proven design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their tackle.

Experience the custom-crafted quality that serious anglers trust. The JRI Custom Lures JRI-35 Surface Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish.

Catch more pelagics with JRI-35 Surface Iron—where custom quality meets proven performance.

JRI Custom Lures DW-3 Surface Iron Jig

When the bait is busting on the surface and the yellows are going wide open, you need a surface iron that can keep up. The JRI Custom Lures DW-3 is a hand-crafted surface iron jig built for serious saltwater anglers targeting yellowtail, tuna, bonito, and barracuda. Cast it long, work it fast, and hold on.

Key Features

• Proven surface iron profile — ideal for long-range and local saltwater fishing
• Exceptional casting distance thanks to its aerodynamic, slim-profile design
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• Lightweight at just 5 oz — easy to work all day without fatigue

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · Bonito · Barracuda · Calico Bass

Specifications

Rapala CountDown Magnum Elite 185

Built on the legendary durability of the original Rapala Magnum®, the CountDown® Magnum® Elite 185 is engineered for serious offshore and saltwater anglers. Its tough Abachi wood body handles the most powerful predator species — cast or trolled — with the iconic Wounded-Minnow action that has produced world records.

Key Features

• Heavy-duty Abachi wood body construction
• 3X VMC® ultra-sharp saltwater hooks
• Swims true at higher trolling speeds
• Proven Wounded-Minnow action
• Available in 7 premium color patterns

Specifications