Tackle Express Privacy Policy

It is very important to us that you know we do not sell your personal information. We think it is unethical to do so, but in addition to that, we are too busy getting your orders out the door quickly. We love our work, but we also love to fish just like you do. 우리는 당신의 정보를 신경 쓰지 않고, 최저 가격, 빠른 배송, 훌륭한 고객 서비스로 최고의 경험을 제공하고자 합니다.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.tackleexpress.com (the “Site”) or engage with our SMS marketing program.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

SMS Marketing Program: When you opt in to our SMS marketing program, we collect your phone number and consent to receive text messages. This information is used to send promotional offers, cart reminders, and order updates. Tackle Express's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS. You can opt out of SMS communications at any time by replying STOP to any message or contacting us as described below.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and SMS opt-in data.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;

• Screen our orders for potential risk or fraud; and

• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SMS Marketing Program: We use your phone number and SMS opt-in consent to send promotional text messages, including special offers, abandoned cart reminders, and order status updates. These messages are sent in compliance with applicable laws, such as the Telephone Consumer Protection Act (TCPA). We do not use SMS data for any purpose other than delivering these communications, and we retain this data only for as long as you remain opted in or as required by law.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

SMS Data Sharing: The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties. We only share SMS-related data with service providers who assist in delivering our text messages (e.g., SMS platform providers), and these providers are contractually obligated to protect your information and use it solely for the purpose of sending messages on our behalf.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you, including via SMS if you have opted in. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK: https://www.facebook.com/settings/?tab=ads

• GOOGLE: https://www.google.com/settings/ads/anonymous

• BING: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site or opt in to SMS), or otherwise to pursue our legitimate business interests listed above. Your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site or opt in to our SMS program, we will maintain your Order Information and SMS opt-in data for our records unless and until you ask us to delete this information. SMS opt-in data is retained only for as long as you remain subscribed or as required by law.

MINORS

The Site and our SMS marketing program are not intended for individuals under the age of 12.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@tackleexpress.com or by mail using the details provided below:

22941 Soledad Canyon Road, Santa Clarita, CA, 91350, United States