New Arrivals

The Heddon Super Zara Spook Topwater Bait combines the smooth "walk-the-dog" action anglers love with a deadly silent presentation. Free of rattles, this 4 1/2 in. hard bait slips across the surface without a sound, fooling even the most cautious predators into striking. Its weighted tail delivers the casting distance you need to cover more water, while the side-to-side glide mimics an injured baitfish to draw aggressive surface attacks from bass, pike, and other game fish. The Super Zara Spook pairs sharp treble hooks with lifelike finishes to withstand ferocious strikes. This silent topwater bait excels at drawing strikes in open water and along weed edges, making it an excellent choice for targeting fish that shy away from noisy lures.

features:

• Hard bait with a smooth, rattle-free "walk-the-dog" topwater action
• Silent presentation triggers strikes from wary fish
• Weighted tail ensures long, accurate casts
• Sharp treble hooks and durable components for tough fights
• Available in a range of realistic color patterns to match local forage
• Quantity per pack: 1

The Evergreen International OB-68 is a 2 2/3 in, 3/8 oz floating topwater popper.

• Featuring a performance tuned popper mouth, the versatile OB-68 (aka the Evergreen One Bug) will spray, spit, bubble and pop with the best poppers out there.
• The OB-68 has an internal rattle system that is made with four different materials (tungsten, brass, steel and glass) that produces the most unique rattle sound out there.  The weighting and body shape also lets you cast this even further.
• Equipped with a #6 treble hook on the belly, and a feathered #6 treble hook on the rear to add additional profile.
• Check out all of the great new color options.

The Evergreen International OB-68 is Morizo Shimizu's secret popper, and it's about to be yours. The OB-68 is a culmination of all the skill and expertise that Shimizu expects from his popper, and Shimizu reaches for it not because he wants to fish on a topwater bait, but because the fish only respond to a topwater bait. The body, which is designed with its tail flipped up, reduces air resistance, cuts through head winds, and casts long distances to search a wider area. It has increased control due to better weight distribution and body balance. Furthermore, the three fish-appealing features that Shimizu seeks from a popper spit, bubble and pop are all achieved at a higher level.

With a body balance that responds sensitively to rod work, it can handle with ease a variety of challenges, from slow action by standing trees or rocks, replicating high-speed action of a bait chased by backwaters, and turning action within a narrow traveling range to high-speed twitches. Hybrid rattles in four different materials tungsten, brass, steel and glass produce sounds in different frequencies, giving you a wider appeal to fish under various conditions. Pick the best spray, bubble, action, pop or rattle sound that best suits the conditions of the day to build your most effective game plan. Pretty soon you'll be calling Evergreen International's OB-68 your secret popper.

The Evergreen JXJ Jointed Minnow is the perfect choice for when Bass are especially Keyed in on Smaller Baitfish and are being especially picky!

• Constructed from ultra durable materials and finishes with High Detail Chip Resistant Paintjobs, fish cant resist taking a bite.
• Designed with a Jointed Body and a Shallow Lip at the Front, the JXJ Minnow is incredibly easy to use and relies on its own subtle vibrations and motion to Reel in big fish, requiring less technique from you the angler!
• Equipped with 2 Ultra Sharp Treble Hooks, one at the belly and a Feathered Treble at the Rear, no fish gets away from the JXJ!
• Available in a variety of colors and measuring in at 2.75 inches and 3/16 oz, the Evergreen JXJ Jointed Minnow is a great choice for any angler looking for the best chance at catching big fish! Secure yours today!

The Evergreen JXJ Jointed Minnow is an excellent choice when bass are specifically targeting smaller baitfish and exhibiting a picky feeding behavior!

Crafted from ultra-durable materials and featuring highly detailed, chip-resistant paint finishes, this lure is irresistible to fish. Its jointed body and shallow front lip make the JXJ Minnow incredibly easy to use, relying on its own subtle vibrations and motion to attract large fish, demanding less specialized technique from the angler!

Equipped with two ultra-sharp treble hooks, one at the belly and a feathered treble at the rear, the JXJ ensures no fish escapes.

Available in a variety of colors and measuring in at 2.75 inches and 3/16 oz, the Evergreen JXJ Jointed Minnow is a great choice for any angler looking for the best chance at catching big fish! Secure yours today!

Daiwa Proteus EX Offshore Spinning Rods were constructed with Daiwa's advanced HVF Nanoplus graphite, these rods provide exceptional lightweight sensitivity while maintaining unmatched strength. This innovative material allows for easy handling and reduces fatigue, keeping you engaged in the fight. The Proteus EX also features Daiwa's X45 bias construction, a revolutionary technology that reduces blank twist and enhances hook-setting power.

Taking grip and control to the next level, the Proteus EX is equipped with a Spiral Cord Wrapped fore-grip. This design ensures a secure hold, even when your hands are wet or slippery, allowing you to take on tough offshore challenges with confidence. With its impressive strength-to-weight ratio and precision casting, the Proteus EX is the ultimate tool for serious offshore anglers.

Whether you're targeting marlin, tuna, or other hard-fighting species, these rods offer the performance and reliability you need. Experience the future of offshore fishing with the Daiwa Proteus EX, where cutting-edge technology meets unparalleled performance.

Lengths & Powers Available
Spinning models include:

• 7′ (30–80 lb braid),

• 7′6″ (40–100 lb),

• 8′ (55–100 lb) 

Daiwa Proteus EX Offshore Casting Rods were constructed with Daiwa's advanced HVF Nanoplus graphite, these rods provide exceptional lightweight sensitivity while maintaining unmatched strength. This innovative material allows for easy handling and reduces fatigue, keeping you engaged in the fight. The Proteus EX also features Daiwa's X45 bias construction, a revolutionary technology that reduces blank twist and enhances hook-setting power.

Taking grip and control to the next level, the Proteus EX is equipped with a Spiral Cord Wrapped fore-grip. This design ensures a secure hold, even when your hands are wet or slippery, allowing you to take on tough offshore challenges with confidence. With its impressive strength-to-weight ratio and precision casting, the Proteus EX is the ultimate tool for serious offshore anglers. Whether you're targeting marlin, tuna, or other hard-fighting species, these rods offer the performance and reliability you need. Experience the future of offshore fishing with the Daiwa Proteus EX, where cutting-edge technology meets unparalleled performance.

SVF NANOPLUS

Through the use of nano resin technology, SVF Nanoplus blanks combine precise resin control and unidirectional graphite fiber to produce a blank that has maximum graphite density. This ultimately creates a blank that is extremely lightweight, robust, powerful, and sensitive, all the qualities you want in any fishing rod.

X45 BIAS

Designed to prevent blank twist and enhance power, X45 utilizes a Bias Wrap Construction with a 45-degree left/right carbon weave within the blank. This advanced design significantly boosts rod strength and durability by maintaining the blank's round form and eliminating unwanted flex. As a result, X45 technology delivers a lighter, stronger, more powerful, and highly sensitive rod.

AFTCO collaborated directly with Jason Christie to produce a performance sun protection shirt that would help his comfort and effectiveness when dealing with long hours of sun exposure on the water. Meet the Jason Christie signature sun protection hoodie by AFTCO. Jason's direct feedback was instrumental to fine tune our already popular Samurai hooded performance shirt. Jason took additional measures to modify the hood of his Samurai shirts to improve the sun protection coverage on his face and prevent glare.

The AFTCO product development team worked alongside Christie to adapt his unique modifications and produce a performance sun protection shirt with an increased hood size, neck closure system and an integrated hat visor sleeve. These specific features requested by Jason improves the surface area of sun protection on your face, neck, and ears while reducing overall glare from the sun's reflection on the water.

The AFTCO Samurai HD Oyster Gray Heather Hooded Sun Shirt is designed for anglers and outdoor enthusiasts seeking superior sun protection and comfort. This long-sleeve, hooded performance shirt features AFTCO’s advanced technologies, including AFBLOCK UPF 50+ sun protection to block over 98% of harmful UV rays, AFCOOL quick-dry and moisture-wicking fabric, and AFGUARD stain resistance for easy maintenance. The Samurai HD offers a slightly more generous Active Fit, ensuring comfort during long days on the water or in the sun. With antimicrobial treatment to reduce odor, this shirt keeps you fresh and stylish both on and off the water.

Key Features:

• UPF 50+ Sun Protection: Blocks over 98% of harmful UV rays, ideal for extended outdoor activities.
  
  
• AFCOOL Technology: Quick-dry, moisture-wicking fabric keeps you cool and comfortable in hot conditions.
  
  
• AFGUARD Stain Resistance: Repels stains for easy cleaning and long-lasting wear.
  
  
• Antimicrobial Treatment: Reduces odor, ensuring freshness during prolonged use.
  
  
• Material: 92% Polyester, 8% Spandex for stretch and breathability, enhanced by AFLEX technology for added flexibility.

Embark on your next adventure with the Costa GearBox Traveler, a rugged and versatile travel case designed for outdoor enthusiasts. Whether you're fishing, boating, or exploring the wild, this water-resistant gear case keeps your essentials safe and organized. Built with Costa Del Mar’s commitment to quality, the GearBox Traveler is perfect for protecting sunglasses, electronics, and other valuables from the elements.

• Water-Resistant Design: Features a durable, water-resistant exterior and an interior rubber liner to protect against splashes and humidity.

• Spacious Storage: Measures 8.5" H x 10" W x 5" D, with multiple compartments to securely hold sunglasses, phones, keys, wallets, and small accessories.

• Rugged Durability: Constructed with high-quality, impact-resistant materials to withstand rough travel conditions.

• Side Clip Attachment: Easily attach to backpacks, belts, or boat latches for convenient portability.

• Pressure Valve: Ensures a tight seal while allowing easy access to contents.

• Sleek Branding: Features the iconic Costa Del Mar logo, reflecting a passion for water-based adventures.

Specs:

• Dimensions: 8.5" H x 10" W x 5" D
• Weight: Approximately 1.2 lbs
• Material: High-grade polyester exterior with rubberized interior lining
• Compatibility: Fits most smartphones, Costa sunglasses, and small outdoor gear

Mustad Braid Scissors are specialized fishing tools designed for cutting braided fishing lines, monofilament, and fluorocarbon with precision. They come in several models, each with distinct features:

• Mustad Heavy-Duty Braid Cutters (MT120): Made with mirror-polished stainless steel for rust and corrosion resistance, these are spring-loaded with a lock guard and feature non-slip, soft-grip handles. They cut braid, nylon, and small wires, with a compact design for easy storage.
  
• Mustad Micro Braid Scissors (MT025): Ultra-light aluminum construction with soft rubber handles for comfort. They include a sheath with a lanyard and a split ring for easy attachment. These are compact, ideal for pocket or tackle bag storage, and designed specifically for braided lines. Customer reviews praise their sharpness, rust resistance, and clean cuts, though some note they may dull over time with heavy use.
  
• Mustad Small Braid Scissors Eco: Compact stainless steel scissors for snipping braid and mono lines. They’re economical and efficient, with serrated edges for clean cuts.
  
• Mustad Blue Serrated Braid Scissor Titanium: Features stainless steel construction with a serrated cutting edge and a lanyard ring for accessibility. They’re ergonomic and versatile for various line types.
  
• Mustad Braid Scissors (4.5" Shears): Stainless steel with soft plastic handles, ideal for cutting braid, mono, and fluorocarbon.

The Mustad UltraPoint Sabiki Rig is designed for catching baitfish and targeting larger species, depending on hook size and fishing location. It features UltraPoint hooks, which are 20% sharper and designed to stay sharp longer, ensuring reliable hooksets without compromising strength. The rigs are hand-tied with high-quality leader material, typically using a 30lb/13.6kg main line and 20lb/9kg branch line, optimized for efficiency.

Key features include:

• Hooks: Four to six nose-weighted UltraPoint hooks, often dressed with brightly colored flasher tails, tinsel, or fish skin (e.g., Japanese Hage-Aurora or mackerel fish skin) for lifelike action.
  
• Attractants: Glow-in-the-dark beads and glow-painted hooks enhance visibility, attracting baitfish like herring, pilchard, sardines, and mackerel.
  
• Design: Includes a snap swivel for attaching weights and a swivel.
  
• Target Species: Ideal for small snappers, mulloway, flathead, mullet, sardines, mackerel, herring, threadfin, and even larger fish with appropriate hook sizes.
  

The rig’s tinsel and fish skin skirts create enticing action in the water, and exposing glow beads to light can intensify their effect. It’s compatible with specialized rods like the Ahi Sabiki Rod to prevent snags during storage or transport. Available models include variations like the Mustad Piscator Bait Rig and UP Fluoro Sabiki Rig, with options for red, gold, or multi-colored hooks and glow green heads.

The War Eagle Night Time Colorado Spinnerbait is engineered for nighttime bass fishing, delivering unmatched vibration and attraction in low-light conditions. Featuring a single, oversized Colorado blade in black nickel or gold, this spinnerbait produces a powerful thump that draws in predatory bass from a distance. The blade is mounted on a premium Sampo swivel for enhanced rotation and vibration, complemented by a dual-chambered rattle for additional fish-attracting noise.

Constructed with a durable nickel-plated super stainless wire frame and a double-coat epoxy-painted head, this spinnerbait is built to withstand tough conditions. The hand-tied silicone skirt adds bulk and lifelike movement, enticing strikes even in dark waters. Equipped with a super-sharp Mustad NeedlePoint hook, it ensures secure hookups. Available in high-contrast nighttime colors, the War Eagle Night Time Colorado Spinnerbait is the ultimate choice for anglers targeting bass after dark.

Features:

• Oversized single Colorado blade for maximum vibration

• Dual-chambered rattle for added noise

• Premium Sampo swivel for enhanced blade performance

• Nickel-plated super stainless wire frame

• Double-coat epoxy-painted head for durability

• Hand-tied silicone skirt for lifelike action

• Super-sharp Mustad NeedlePoint hook
  

• Made in the USA

The War Eagle Nickel Frame Tandem Willow Spinnerbait is a premium fishing lure designed for anglers who demand performance and reliability in stained water or low-light conditions. Featuring a 24K gold-plated frame, this spinnerbait delivers exceptional flash to attract fish, paired with a harmonious blend of vibration from its tandem willow and Colorado blade combination.

The hand-tied premium silicone skirt ensures perfect strand orientation for a lifelike presentation, while the Mustad UltraPoint hook maximizes hook-up ratios. Equipped with Sampo swivels for smooth blade action and a light, precisely balanced 24K gold-plated wire, this lure runs true right out of the package.

Available in multiple colors, including popular options like Gold Shiner and Hot White Chartreuse, and weights (3/8 oz and 1/2 oz), it’s ideal for targeting bass in clear to slightly stained waters. Proudly made in the USA, this spinnerbait is a go-to choice for anglers seeking consistent success on the water.

Key Features:

• Nickel plated frame for maximum flash

• Tandem willow and Colorado blades for balanced flash and vibration

• Hand-tied premium silicone skirt for lifelike movement

• Mustad UltraPoint hook for superior hooksets

• Sampo swivels for flawless blade rotation

• Available in weights: 3/8 oz, 1/2 oz

• Ideal for stained water or low-light conditions

• Proudly made in the USA

The War Eagle Gold Frame Tandem Willow Spinnerbait is a premium fishing lure designed for anglers who demand performance and reliability in stained water or low-light conditions. Featuring a 24K gold-plated frame, this spinnerbait delivers exceptional flash to attract fish, paired with a harmonious blend of vibration from its tandem willow and Colorado blade combination.

The hand-tied premium silicone skirt ensures perfect strand orientation for a lifelike presentation, while the Mustad UltraPoint hook maximizes hook-up ratios. Equipped with Sampo swivels for smooth blade action and a light, precisely balanced 24K gold-plated wire, this lure runs true right out of the package.

Available in multiple colors, including popular options like Gold Shiner and Hot White Chartreuse, and weights (3/8 oz and 1/2 oz), it’s ideal for targeting bass in clear to slightly stained waters. Proudly made in the USA, this spinnerbait is a go-to choice for anglers seeking consistent success on the water.

Key Features:

• 24K gold-plated frame for maximum flash

• Tandem willow and Colorado blades for balanced flash and vibration

• Hand-tied premium silicone skirt for lifelike movement

• Mustad UltraPoint hook for superior hooksets

• Sampo swivels for flawless blade rotation
  

• Ideal for stained water or low-light conditions

• Proudly made in the USA

Whether you're a casual angler or an experienced expert, the Berkley Choppo 105 is a topwater lure built for dynamic surface strikes. Cast and retrieve this lure around cover or open water to create intense waking action. Its sturdy tail propeller resists damage and generates increased sound and spray. Expertly balanced, the Choppo activates instantly and maintains a straight swim at various speeds. Pro tip from Justin Lucas: target shallow cover areas, especially in calm water conditions, for optimal results.