New Arrivals

The Duo Realis Popper 64 is a 64mm, 9g floating topwater popper engineered for both a sharp, spitting pop and a tight walking action. The concave cupped mouth throws water and bubbles on every twitch, while the balanced body lets you transition seamlessly into a walk-the-dog cadence.

A weight-transfer system extends casting distance and improves accuracy around cover. Finished in lifelike DUO patterns and armed with premium hooks, the Realis Popper 64 is a versatile surface weapon for bass and other predators.

• Length: 64mm
• Weight: 9.0g
• Type: Floating topwater popper
• Action: Popping / walk-the-dog
• 2 treble hooks

The Duo Realis Pencil 130 is the big-water topwater built to call up the largest fish in the system. At 130mm, its long profile and magnet weight-transfer system launch casts across open flats, points, and schooling blitzes — then a crisp, wide walk-the-dog glide does the rest, pushing water and triggering explosive surface strikes.

Heavy-duty sharp trebles handle the biggest largemouth, smallmouth, and surface-feeding predators that come up swinging. When you need maximum presence on top, the Pencil 130 delivers.

Key Features

• Length: 130mm
• Type: Floating topwater pencil
• Action: Wide walk-the-dog
• System: Magnet weight transfer for long casting
• Hooks: Heavy-duty sharp trebles
• Target Species: Largemouth bass, smallmouth bass, surface-feeding predators
• Origin: Japan (JDM)

The Duo Realis Pencil 85 is a precision-tuned floating topwater built to draw explosive surface strikes. At 85mm and 9.7g, it delivers a sharp, responsive walk-the-dog action on slack-line twitches — gliding side to side with the erratic, fleeing-baitfish movement that triggers reaction bites from bass that won't commit to anything else.

An internal weight-transfer system loads the bait for long, accurate casts and lets you work it tight to docks, laydowns, and grass edges. Sticky-sharp trebles pin fish on violent topwater blowups. Available in lifelike DUO color schemes including UV-reactive options for low-light and stained water.

Best For

• Walk-the-dog topwater presentations over open water, flats, and grass edges
• Morning and evening surface feeding windows on largemouth and smallmouth bass
• Tight presentations to docks, laydowns, and shoreline cover
• Stained water and low-light conditions (Neo Pearl UV color)
• Finesse topwater situations where a smaller profile outperforms larger walking baits

Key Features

• Length: 85mm
• Weight: 9.7g
• Type: Floating topwater pencil
• Action: Sharp walk-the-dog on slack-line twitches
• System: Internal weight transfer for long, accurate casting
• Hooks: Sticky-sharp trebles for topwater hookups
• Target Species: Largemouth bass, smallmouth bass, surface-feeding predators
• Origin: Japan (JDM)

Nako Tungsten Ball Jig Heads deliver maximum sensitivity and a compact profile for bass, walleye, crappie and panfish. Forged from premium tungsten — roughly 30% denser than lead — these round ball jig heads sink faster, cast farther, and transmit every tap, rock and bite straight up the line so you feel the bottom like never before.

Why anglers choose tungsten ball jig heads

• Smaller, heavier profile: Tungsten's density packs more weight into a compact ball head, giving a natural presentation that finicky fish can't resist.
• Unmatched sensitivity: The hardness of tungsten telegraphs structure and strikes for lightning-fast hooksets.
• Razor-sharp hooks: Premium forged hooks in sizes from #2 up to 3/0 for everything from panfish to bass.
• Versatile: Perfect for soft plastics, live bait, drop shot, ned rig, and ice fishing applications.

Available sizes

Choose from weights of 1/16 oz, 1/8 oz, 3/16 oz, 1/4 oz and 3/8 oz paired with hook sizes #2, #1, 1/0, 2/0 and 3/0. Each pack contains 5 jig heads.

Whether you're targeting smallmouth and largemouth bass, walleye, perch or crappie, Nako Tungsten Ball Jig Heads are a must-have addition to your tackle box.

The Nomad Design Riptide 115 Fatso Floating is a 4.5" (115mm) floating topwater stickbait built for explosive surface strikes. A wider-bodied evolution of the legendary Riptide, the Fatso is purpose-built as the ultimate "walk-the-dog" lure — an easy-to-work surface walker that throws a wide, side-to-side action to call up aggressive predators in both saltwater and freshwater.

Why anglers choose the Riptide 115 Fatso

• Effortless walk-the-dog action — twitch and pause to send the lure gliding 180° from side to side; with the right cadence it will even turn back on itself to trigger following fish.
• Built-in rattle — an internal rattle chamber adds sound and vibration to draw strikes in chop, low light, and stained water.
• Long-distance casting — precision-balanced body design delivers long, accurate casts to reach distant boils and structure.
• Floating / topwater — sits ready on the surface between twitches, keeping the lure in the strike zone longer.

Tournament-grade construction

• HD ABS body with Nomad’s Triple Shield Protection System for superior durability and finish retention.
• Gorilla Through-Wire Construction welded through both ends — engineered to stand up to big, hard-pulling fish.
• Rigged with 2 x BKK 4X #4 treble hooks for reliable saltwater hook-ups and landing power.

Specifications

• Length: 115mm / 4.5 in
• Weight: approx. 3/4 oz
• Class: Floating (FLT) topwater walking stickbait
• Hooks: 2 x BKK 4X #4 trebles
• Action: Wide walk-the-dog / surface spook

Target species

An outstanding choice for striped bass, bluefish, redfish, snook, jack crevalle, tuna, GT (giant trevally), Spanish mackerel, barramundi and bass — anywhere fish feed on the surface.

Whether you’re working a morning blitz along the beach or twitching it over inshore flats and freshwater flats, the Nomad Riptide 115 Fatso Floating Stickbait turns surface feeders into rod-bending strikes.

Daiwa Seaborg 500J Power Assist Electric Reel

Compact 500-size electric reel engineered for deep drop fishing and vertical jigging in the 800–1200 ft range. The Seaborg SB500J delivers 166 lbs of momentary winding power through Daiwa's MAGMAX G brushed motor while remaining light enough to feel the bite and stay connected through the fight. The JOG POWER LEVER lets you control retrieval speed with your thumb for hands-on, traditional fishing. Sixteen ball bearings—including 4 CRBB corrosion-resistant bearings with sealed cheeks and hardened surfaces—ensure smooth, durable operation. A MAGSEALED bearing on the spool shaft prevents water intrusion. Ideal for targeting deep snapper, tilefish, grouper, rock cod, lingcod, and halibut in Atlantic, Gulf, and Pacific waters.

Features

• Compact 500-size frame designed for in-hand or holder-mounted fishing
• MAGMAX G brushed motor
• 166 lbs of momentary winding power
• JOG POWER LEVER thumb-controlled retrieval
• 16 total ball bearings, including 4 CRBB corrosion-resistant ball bearings
• MAGSEALED ball bearing along the spool shaft to help prevent water intrusion

Specifications

Sufix Revolve Braid is a premium round-profile braided fishing line built for anglers who demand a smooth, quiet cast and rock-solid hooksets. Each spool holds 200 yards of tightly braided fiber that delivers exceptional knot strength, ultra-low stretch, and the sensitivity needed to feel every tick on the bottom.

Available in two purpose-built colors:

• Coastal Camo — multi-tone pattern that disappears into clear and stained inshore water.
• Low-Vis Green — blends into weed beds and freshwater cover so wary fish never see it coming.

Features:

• 200-yard spool, one continuous length
• Round, smooth braid for longer casts and quieter rod-guide travel
• Color-locked dye process holds up to UV and saltwater

• Tested line weights: 4lb, 6lb, 8lb, 10lb, 12lb, 14lb

Ideal for finesse spinning setups, bass, walleye, trout, and inshore species.

The Rapala Rapid Pack is a compact, clear-view tackle storage pouch built for anglers who want fast access to soft plastics, tools, and fishing accessories on the water. Constructed from durable PVC plastic with a water-resistant zipper and clear top and front windows, you can see exactly what's inside without digging through your bag. Available in Small and Large sizes, the Rapid Pack includes a reinforced carry handle and a storage hook loop for versatile rigging options.

Features

- Durable clear PVC plastic construction
- Water-resistant material and heavy-duty zipper
- Clear top and front window panels for instant visibility
- Storage hook loop for flexible carry options
- Reinforced carry handle
- Removable divider with hook and loop (Large only)

Dimensions

Shimano Zodias 5-Piece Packable Spinning Rod

Pack light. Fish hard. The Shimano Zodias 5-Piece Packable Spinning Rod is built for anglers who refuse to leave performance behind when they travel. Whether you're hiking into a remote trout stream, flying to a bass tournament, or heading out on a backcountry adventure, the Zodias breaks down into five compact sections without sacrificing the sensitivity and power Shimano is known for.

Key Features

• 5-Piece Packable Design — Breaks down for easy transport in a backpack, carry-on, or rod tube.  Nylon cover included.
• Shimano Spiral X & Hi-Power X Construction — Reduces blank twist and increases strength-to-weight ratio
• Sensitive Tip, Powerful Backbone — Detects subtle bites while delivering the backbone to land fish confidently
• Premium Fuji Guides — Smooth, tangle-free line flow for long casts and precise presentations
• Lightweight Build — Reduces fatigue on long days on the water
• Versatile Action — Ideal for finesse techniques, light to medium lures, and a wide range of freshwater species

Specifications

Who It's For

The Zodias Packable is the go-to rod for traveling anglers, backpackers, and tournament fishermen who demand Shimano-grade performance in a compact, carry-anywhere package. Stop compromising — bring your A-game wherever the fish are.

HXW-Class Three-Speed Power for Offshore Big Game

The Avet HXW Raptor Plus 3 Speed Reel is built for anglers who demand the ultimate combination of raw power and tactical versatility in a single offshore package. The HXW frame — Avet's largest two-speed platform — is taken to the next level with a three-speed gearing system and the advanced Raptor drag, giving you the cranking muscle to stop the biggest fish in the ocean and the speed to keep pace when they run. Whether you're dropping deep on bluefin, kite fishing for yellowfin, or battling marlin on the troll, the HXW Raptor Plus 3 Speed gives you every gear ratio you need to win the fight.

HXW Platform — Built for the Biggest Game

• HXW Frame: Avet's largest lever drag platform, CNC-machined from solid 6061-T6 aircraft-grade aluminum for maximum rigidity and line capacity
• High Line Capacity: Designed to hold the heavy braid and mono required for deep-water and long-range big game applications
• Massive Spool: Wide-body HXW spool delivers exceptional line lay and retrieves for high-volume offshore fishing
• No-MC Configuration: Non-magnetic cast control for direct, unimpeded lever drag performance
• Made in USA: Precision manufactured in California to Avet's exacting quality standards

Three-Speed Gearing System

• High Speed: Fast retrieve ratio for quickly recovering line on running fish or burning lures through the water column
• Medium Speed: Balanced gear ratio for versatile fish-fighting and sustained pressure during long battles
• Low Speed: Maximum cranking power for stopping trophy fish on deep runs or grinding them up from the bottom
• Smooth Shifting: Reliable three-speed mechanism allows quick, confident transitions mid-fight without losing control
• Tactical Advantage: Match your retrieve speed to the fish's behavior — no other reel gives you this level of in-fight adaptability

Raptor Drag System

• Raptor Drag: Avet's advanced carbon fiber drag system delivers smooth, consistent pressure under extreme loads
• Exceptional Drag Capacity: HXW-class drag power handles the most powerful offshore gamefish — tuna, marlin, wahoo, and beyond
• Heat Dissipation: Advanced drag materials maintain consistent performance through extended, high-intensity battles
• Precise Lever Control: Fine-tune drag settings instantly with Avet's precision lever drag for optimal fish-fighting performance
• Proven Offshore Reliability: Trusted by long-range crews and tournament anglers who can't afford failure at the rail

Premium Construction and Corrosion Resistance

• Precision Machined: CNC-machined from solid 6061-T6 aircraft-grade aluminum for maximum strength-to-weight ratio
• Anodized Finish: Premium hard-coat anodized finish resists corrosion and stands up to years of saltwater abuse
• Stainless Steel Internals: Premium stainless steel gears and hardware engineered for saltwater durability
• Sealed Bearings: High-quality sealed bearings provide smooth rotation and long-term corrosion resistance

HXW Raptor Plus 3 Speed — Key Specifications

Built for Offshore Specialists

The HXW Raptor Plus 3 Speed is the reel of choice when the target is big and the conditions are unforgiving. Drop heavy iron on deep bluefin, kite fish live bait for yellowfin, troll rigged baits for marlin and sailfish, or work the bottom for trophy grouper and amberjack — the three-speed HXW platform gives you the power and adaptability to handle every scenario. When the fish sounds, drop to low gear and grind. When it runs, shift to high and recover line. No other reel in Avet's lineup gives you this level of in-fight control at HXW scale.

The Avet HXW Raptor Plus 3 Speed — three gears, one mission: stop the biggest fish in the ocean.

The Daiwa Presso Free Board Case is built for anglers who demand reliable lure protection in a compact, carry-anywhere package. Hard-shell construction with robust hinges and a secure cam-style latch keeps your tackle safe during transport and storage. Two internal compartments separated by a clear plastic partition let you organize lures your way, while customizable foam-strip inserts adapt to your preferred layout—by size, type, or color.

Key Features

• Hard-shell construction protects paint and finishes
• Secure cam-style latch prevents accidental opening
• Two compartments with clear plastic divider
• Customizable foam-strip inserts for flexible organization
• Ideal for small lures, spoons, and jigs
• 175 size fits pants pockets and small bags
• 205 size fits tackle backpacks, sling bags, and hip bags

Specifications

Designed to boost the effectiveness of any soft bait when paired with Nories Bite Powder, the Nories Bite Liquid Fish Attractant delivers a powerful scent enhancement to any presentation. Precisely formulated with natural attractants and special amino acids, Nories Bite Liquid is made to penetrate deep into soft plastics and slowly release a tantalizing scent trail that piques the interest of reluctant bass.

Adding to its effectiveness, this premium attractant also helps mask human and other unnatural odors that can instantly turn off the most wary, pressured fish. Used and popularized by famed BASS Elite Series pro angler Taku Ito, Nories Bite Liquid Fish Attractant is a potent addition to any angler's bag of tricks.

Bottle Size: Approx 3.9oz

From the Manufacturer:

1. Soak your baits in Nories Bite Liquid for 7 days. This deep infusion draws fish in with proven scent and taste.

2. After soaking, coat your baits in Nories Bite Powder, making sure they're fully covered.

3. Once treated, return your baits to their original packaging and they're ready to fish. This process helps the Bite Powder adhere longer, creating a lasting effect that leads to more bites and longer holds—especially in tough conditions.

The Avet Winch JX 6/3S is a true big-game conventional reel built in a remarkably compact, castable frame. It packs three gears, an ultra-low 2.0:1 "winch" ratio, and Avet's legendary lever drag system into the same JX-sized housing that has become the saltwater standard on the West Coast and beyond. Three gears give you the range of a much larger reel — shift up to cover water, down to crank, and all the way to low when a fish of a lifetime sounds and refuses to budge.

Machined from a single block of 6061-T6 aircraft-grade aluminum and built around stainless steel internals, the Winch JX 6/3S is engineered to grind. Whether you're slow-trolling live bait for bluefin, dropping jigs deep for tuna and yellowtail, or pulling big amberjack and grouper off structure, the combination of gear range, drag control, and one-piece frame strength lets you put serious heat on fish without sacrificing a balanced, fishable setup. Proudly designed and manufactured by Avet Reels in the USA.

Three Gears, One Reel

• High gear — 6.3:1: Fast retrieve for covering water, working surface irons, and gaining line on running fish.
• Middle gear — 3.8:1: The everyday workhorse ratio — enough speed to stay tight on a circling fish, enough torque to keep the pressure on.
• Winch gear — 2.0:1: Ultra-low cranking power. When a big tuna sounds, or a fish bogs down on heavy drag, you drop into winch and turn heads.

Key Features

• 3-speed lever drag — push-button shifter lets you change gears on the fly without breaking concentration on the fight.
• Massive drag output -70lbs
• One-piece 6061-T6 aluminum frame — CNC-machined from aircraft-grade aluminum for maximum rigidity under heavy drag pressure.
• Stainless steel internals — gears, bearings, and hardware built to survive the saltwater environment.
• Ratcheting glide plate with strike stop — pre-set your drag and shift from free spool to strike to full with precise, repeatable feel.
• Silent dog and gear anti-reverse — Avet's patented bulletproof anti-reverse eliminates handle back-play under load.
• Oversized power handle — provides the leverage and grip needed to work the low-range gears effectively during long battles.
• Loud alarm clicker — audible line-out alert for baitfishing and trolling applications.
• Three premium anodized finishes — available in Gunmetal, Silver, and Black.
• Made in USA — designed and manufactured in Chatsworth, California.

Ideal For

The Winch JX 6/3S shines whenever fish need to be muscled out of deep water, heavy current, or structure. Top applications include:

• Live-bait fishing for yellowfin and bluefin tuna
• Vertical jigging for tuna, yellowtail, and amberjack
• Deep-drop and bottom fishing for grouper, snapper, and rockfish
• Long-range sportboat rail rod setups
• Heavy inshore and offshore trolling where a compact profile matters

Specifications

Z-Man Bait Lockers Tackle Bag

Your ElaZtech softbait collection finally has a home worthy of it. The Z-Man Bait Lockers Tackle Bag is built from rugged 600-denier waterproof fabric and sized to hold over 75 packages of Z-Man ElaZtech plastics — organized, upright, and ready to grab when the bite is on.

Built for the Deck, Designed for Speed

Magnetic top flaps snap shut to keep water out between casts and flip open instantly when you need a quick bait swap. Adjustable interior dividers let you separate species-specific rigs, colors, or bait styles so you're never digging through a jumbled pile mid-drift.

Key Features

• 600-Denier Waterproof Material: Tough enough for saltwater spray, rain, and wet deck conditions.
• Holds 75+ ElaZtech Packages: Oversized interior keeps your full bait arsenal in one bag.
• Adjustable Dividers: Separate bait types, colors, or sizes for instant access.
• Magnetic Top Flap Closure: Fast one-hand access with a watertight seal.
• Clear Interior Compartments: Hook-and-loop closures for jigheads, hooks, and small lures.
• Exterior Mesh Pockets: Stash tools, leader spools, and larger accessories.
• Rubberized Base: Stays planted on slick fiberglass or aluminum decks.
• Zero Metal Parts: No rust, no corrosion — fully saltwater-safe construction.
• Dual Carry Options: Lid handle + nylon shoulder strap for easy transport boat to shore.

Specifications

Mustad x BlacktipH: The Ultimate Monster Shark Rig

When the world's leading hook manufacturer meets the world's premier shark angler, you get the BlacktipH Monster Shark Rig by Mustad. This isn't a standard off-the-shelf leader — it is a professional-grade terminal tackle system engineered to withstand the most violent battles in saltwater fishing.

The Mustad "Demon Perfect" Advantage

At the heart of this rig is the 16/0 Mustad Demon Perfect Circle Hook.

• Tournament Legal: Designed with a precise point-to-shank ratio, these non-stainless, non-offset hooks ensure high-percentage lip hooks — 100% compliant with land-based shark fishing (LBSF) regulations.
• Ultra-Point Technology: Mustad's proprietary sharpening process keeps the hook razor-sharp even after dragging through sand or bouncing off reef structure during a long fight.

Why Josh Jorgensen Chose This Spec

Standard shark rigs fail at connection points or get bitten through by larger predators. This build is over-engineered so that doesn't happen:

• Heavy-Duty #19 Wire: The bite leader is upgraded to #19 Single Strand Wire — extreme stiffness and kink-resistance for 500lb+ sharks that standard #15 wire simply cannot match.
• 700lb Rub Leader: 20 feet of premium monofilament delivers elite abrasion protection against the sandpaper skin and powerful tail-whips of Hammerheads, Tigers, and Bulls.
• Rosco Hardware: Genuine 500lb 6/0 Rosco swivels prevent line twist and hardware failure under the immense pressure of a long-distance run.
• Hand-Crimped & Haywire Twists: Every connection point is double-secured for total peace of mind when it matters most.

Technical Specifications

Dial in more bites in pressured trout waters with the Daiwa Presso Attra — a precision-engineered area fishing spoon built for control, consistency, and results.

Designed specifically for modern area trout fishing, the Attra delivers a refined wobbling roll action that stays consistent whether you’re fishing slow near the surface or working deeper zones. That means less guesswork and more time in the strike zone—exactly what you need when fish are selective.

Why It Converts (And Catches Fish)

• Consistent Action at Any Speed
  The Attra maintains a tight wobble and roll whether retrieved slow or fast, helping you locate active fish faster.
• High-Response Wobble Roll Design
  The rear swings around a fixed axis, creating a natural baitfish movement that triggers reaction strikes.
• Balanced for Depth Control
  Fish it shallow or count it down deeper—this spoon performs across the entire water column.
• Compact, Long-Casting Profile
  Dense metal construction allows for accurate, long-distance casts even with ultralight setups.
• Premium Finishes & Fish-Catching Colors
  Built with high-quality materials and detailed paint patterns to match forage and water conditions.

Ideal For

• Stocked trout ponds & lakes
• Tournament “area fishing” setups
• Clear water & pressured fish
• Ultralight spinning gear

Key Specs

• Type: Trout spoon
• Weights: ~1.5g – 2.3g (varies by model)
• Material: Solid metal body (copper-based construction)
• Action: Wobble + roll
• Hook: Fine-wire trout hook

Keeping your tackle organized on the water starts with the right storage. The Rapala Rapid Pouch is a no-nonsense, clear PVC pouch built to handle the rigors of fishing — water, grime, and all. See exactly what's inside at a glance, grab what you need, and get back to fishing.

Whether you're stashing soft plastics, terminal tackle, tools, or hard baits, the Rapid Pouch keeps everything contained and protected. The water-resistant zipper and durable PVC construction mean it holds up in wet conditions, and the storage hook loop lets you clip it wherever it's most convenient.

Key Features

• Durable clear PVC material — see contents at a glance without digging
• Water-resistant material and zipper for wet-weather confidence
• Storage hook loop for easy attachment to tackle bags, vests, or gear rails
• Available in Small and Xtra Large to suit different storage needs
• Versatile — works for lures, terminal tackle, tools, and accessories

Specifications

Brand: Rapala  |  Product Type: Tackle Storage / Lure Pouch

Rapala CountDown Magnum Elite 185

Built on the legendary durability of the original Rapala Magnum®, the CountDown® Magnum® Elite 185 is engineered for serious offshore and saltwater anglers. Its tough Abachi wood body handles the most powerful predator species — cast or trolled — with the iconic Wounded-Minnow action that has produced world records.

Key Features

• Heavy-duty Abachi wood body construction
• 3X VMC® ultra-sharp saltwater hooks
• Swims true at higher trolling speeds
• Proven Wounded-Minnow action
• Available in 7 premium color patterns

Specifications

Rapala CountDown Magnum Elite 145

Built on the legendary durability of the original Rapala Magnum®, the CountDown® Magnum® Elite 145 is engineered for serious offshore and saltwater anglers. Its tough Abachi wood body handles the most powerful predator species — cast or trolled — with the iconic Wounded-Minnow action that has produced world records.

Key Features

• Heavy-duty Abachi wood body construction
• 3X VMC® ultra-sharp saltwater hooks
• Swims true at higher trolling speeds
• Proven Wounded-Minnow action
• Available in 9 premium color patterns

Specifications

Rapala Claptail 110 — Topwater Chaos on Demand

Few things in fishing match the explosion of a topwater strike, and the Rapala Claptail 110 is built to make it happen. This prop bait delivers an irresistible clapping, chugging surface action that drives bass, pike, and other predators into a frenzy. Work it with sharp twitches for a frantic walk-the-dog action, or slow it down for a subtle prop churn — either way, the Claptail 110 demands attention on the surface.

Key Features

• Dual prop design — creates a loud, splashing surface disturbance that triggers reaction strikes
• Clapping topwater action — unique sound and vibration profile sets it apart from standard prop baits
• Premium VMC hooks — sharp out of the box and built for solid hooksets
• Versatile retrieve — works with twitching, steady retrieve, or pause-and-go cadence
• Available in 2 proven freshwater color patterns: Broken Bone and Black Back Shad

Pro Tips

The Claptail 110 shines in calm to slightly choppy conditions around structure — docks, weed edges, and points. Use a steady twitch-pause retrieve to maximize the prop clap and give fish time to commit. Fluorocarbon or monofilament in the 12–17 lb range is ideal for keeping the bait in the strike zone.

Specifications