New Arrivals

Daiwa Saltist Inshore Light Action Spinning Surf Rod

Built for anglers who demand performance in the salt, the Daiwa Saltist Inshore Surf Rod delivers the sensitivity and backbone needed to work the surf zone with confidence. Whether you're launching lures from the beach or working the wash for stripers, redfish, or snook, this rod is engineered to handle it all.

Key Features

• Medium Heavy Power – Handles lures from 5/16 to 1 3/4 oz with ease, ideal for a wide range of inshore presentations
• 15–30 lb Braid Rating – Optimized for braided line, giving you maximum sensitivity and long-distance casting
• 2-Piece Design – Breaks down for easy transport and storage without sacrificing performance
• Available in Two Lengths – Choose the 8'6" for versatility or the 9'0" for extra casting distance
• Daiwa Saltist Series Quality – Trusted by inshore and surf anglers for durability in harsh saltwater environments

Specifications

Whether you're wading the flats or casting from the beach at dawn, the Saltist Inshore Surf Rod puts Daiwa's legendary engineering in your hands — ready for whatever the salt throws at you.

Rapala Crush City Salted Ned Roll

When the bite gets tough, the Rapala Crush City Salted Ned Roll steps up. Engineered for finesse presentations, this compact soft plastic is infused with real salt to deliver a natural taste and weight that keeps bass holding on longer. Whether you're working a ned rig along a rocky bottom or dragging it through sparse grass, the subtle rolling action triggers strikes when nothing else will.

Rig it on a mushroom head jig, drop it on a shaky head, or fish it wacky-style — the Salted Ned Roll is one of those baits that earns a permanent spot in your tackle box.

Key Features

• Salt-impregnated body for natural taste and added weight
• Compact profile ideal for ned rig and finesse presentations
• Subtle rolling action on the fall triggers reaction strikes
• Versatile — works on mushroom heads, shaky heads, and wacky rigs
• 5 proven color patterns for clear to stained water conditions

Specifications

JRI Custom Lures DW-3 Surface Iron Jig

When the bait is busting on the surface and the yellows are going wide open, you need a surface iron that can keep up. The JRI Custom Lures DW-3 is a hand-crafted surface iron jig built for serious saltwater anglers targeting yellowtail, tuna, bonito, and barracuda. Cast it long, work it fast, and hold on.

Key Features

• Proven surface iron profile — ideal for long-range and local saltwater fishing
• Exceptional casting distance thanks to its aerodynamic, slim-profile design
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• Lightweight at just 5 oz — easy to work all day without fatigue

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · Bonito · Barracuda · Calico Bass

Specifications

The Z-Man Scented Jerk ShadZ 7" is a premium soft jerkbait engineered from Z-Man's legendary 10X ElaZtech material and infused with a built-in scent formula that keeps fish holding on longer. At 7 inches, this bait delivers a wide, gliding action on the pause that mimics a dying shad — irresistible to big bass, redfish, stripers, and more. Each pack includes 4 baits, giving you serious value without sacrificing quality.

Whether you're working shallow flats, grass edges, or open water, the Scented Jerk ShadZ excels on a weightless Texas rig, wacky rig, or light jighead. Its buoyant ElaZtech construction keeps it riding high in the water column, while the forked tail kicks and quivers on every twitch. Fish it slow, fish it fast — it produces either way.

Key Features

• Built-in scent infusion — fish hold on longer for better hookup ratios
• 10X ElaZtech construction — buoyant, ultra-durable, outlasts conventional soft plastics
• 7" profile with wide-glide action — deadly on the pause and the fall
• Forked tail delivers lifelike quiver on every twitch and retrieve
• Versatile rig options — weightless Texas, wacky, or light jighead
• Effective in freshwater and saltwater
• 4 baits per pack — premium value

Specifications

The Z-Man Scented Jerk ShadZ 6" is a premium soft jerkbait engineered from Z-Man's legendary 10X ElaZtech material and infused with a built-in scent formula that keeps fish holding on longer. At 6 inches, this bait delivers a wide, gliding action on the pause that mimics a dying shad — irresistible to bass, redfish, speckled trout, and more. Each pack includes 4 baits, giving you serious value without sacrificing quality.

Whether you're working shallow flats, grass edges, or open water, the Scented Jerk ShadZ excels on a weightless Texas rig, wacky rig, or light jighead. Its buoyant ElaZtech construction keeps it riding high in the water column, while the forked tail kicks and quivers on every twitch. Fish it slow, fish it fast — it produces either way.

Key Features

• Built-in scent infusion — fish hold on longer for better hookup ratios
• 10X ElaZtech construction — buoyant, ultra-durable, outlasts conventional soft plastics
• 6" profile with wide-glide action — deadly on the pause and the fall
• Forked tail delivers lifelike quiver on every twitch and retrieve
• Versatile rig options — weightless Texas, wacky, or light jighead
• Effective in freshwater and saltwater
• 4 baits per pack — premium value

Specifications

The Z-Man Scented Jerk ShadZ 5" is a premium soft jerkbait engineered from Z-Man's legendary 10X ElaZtech material and infused with a built-in scent formula that keeps fish holding on longer. At 5 inches, this bait delivers a wide, gliding action on the pause that mimics a dying shad — irresistible to bass, redfish, speckled trout, and more. Each pack includes 5 baits, giving you serious value without sacrificing quality.

Whether you're working shallow flats, grass edges, or open water, the Scented Jerk ShadZ excels on a weightless Texas rig, wacky rig, or light jighead. Its buoyant ElaZtech construction keeps it riding high in the water column, while the forked tail kicks and quivers on every twitch. Fish it slow, fish it fast — it produces either way.

Key Features

• Built-in scent infusion — fish hold on longer for better hookup ratios
• 10X ElaZtech construction — buoyant, ultra-durable, outlasts conventional soft plastics
• 5" profile with wide-glide action — deadly on the pause and the fall
• Forked tail delivers lifelike quiver on every twitch and retrieve
• Versatile rig options — weightless Texas, wacky, or light jighead
• Effective in freshwater and saltwater
• 5 baits per pack — premium value

Specifications

The Z-Man Graph ShadZ is a pre-rigged soft plastic lure purpose-built for forward-facing sonar (FFS/live sonar) fishing. Its deep-bodied 3.8" shad profile delivers a strong, vibrant return on your graph screen while swimming with the kind of natural, quivering action that triggers strikes from pressured bass. Engineered from Z-Man's legendary 10X ElaZtech material, it's buoyant, nearly indestructible, and built to outlast multiple fish per bait.

The line-through jighead design keeps the bait locked at a precise horizontal angle with a consistent 90-degree line tie — no twisting, no knot repositioning, just repeatable balance cast after cast. An internal air cavity and molded recessed scale patterns trap and release micro air bubbles, maximizing sonar reflectivity so your bait lights up the screen exactly where you need it.

Key Features

• Sonar-optimized deep body with internal air cavity for maximum graph reflectivity
• Line-through jighead with recessed under-chin line tie — stays horizontal at 90-degree angle
• 10X ElaZtech construction — buoyant, ultra-durable, fish multiple bass per bait
• Forked tail with thicker lower lobe for lifelike quivering action on the fall and retrieve
• Medium-wire 3/0 black nickel sickle needlepoint hook for solid hooksets
• Precision color-matched jighead with weight stamped on head
• Includes one pre-rigged lure + one spare body per pack

Specifications

Unleash the power of Japanese finesse fishing with the Megabass Karashi 80 — a compact, multi-technique twitch bait engineered to trigger strikes when nothing else will. Combining four deadly presentations into one bite-sized package, the Karashi delivers ultra-finesse sub-surface twitching, surface dog-walking, bait-busting panic action, and splashy topwater eruptions that turn followers into biters.

Key Features

Powered by Megabass's proprietary I-MOTION technology, the Karashi replicates the erratic, wounded movement of an injured baitfish with uncanny realism. Whether you're working finicky pressured bass or triggering reaction strikes from aggressive feeders, this lure adapts to your retrieve.

Techniques

Twitching: Sharp rod tip snaps produce darting, side-to-side action that mimics a fleeing baitfish. Dog-Walking: Rhythmic twitches walk the bait across the surface with a hypnotic side-to-side glide. Panic Retrieve: Fast upward rod sweeps and a speedy retrieve trigger explosive reaction strikes. Topwater Splash: Leaping, splashy surface action draws fish up from depth.

Why Anglers Choose the Karashi 80

The Karashi 80 is the spicy mustard your tackle box has been missing. It's compact enough for finesse presentations but aggressive enough to call up big fish. Available in a full lineup of Megabass's signature hand-painted colorways — from natural baitfish patterns to high-visibility tournament colors — there's a Karashi for every condition.

Shimano Zodias B Casting Rods

The Shimano Zodias B Casting Rod is built for the bass angler who refuses to compromise. Engineered with Shimano's Spiral X and Hi-Power X blank technology, the Zodias B delivers unmatched torsional rigidity and blank-through sensitivity — so every tick, tap, and thump telegraphs directly to your hand before the fish even knows it's hooked.

From finesse presentations on a BFS setup to punching heavy cover with an XH+ blank, the Zodias B casting lineup covers the full spectrum of modern bass fishing techniques with tournament-grade precision and all-day comfort.

Key Features

• Spiral X + Hi-Power X blank construction for superior torsional strength and reduced blank twist
• CI4+ reel seat for ultra-lightweight, high-sensitivity connection
• Fuji Torzite guides for smooth casting and reduced line friction
• Slim, ergonomic split-grip cork handle for reduced weight and improved balance
• 11 models spanning Light BFS to XH+ power across 7'0" to 7'5" lengths
• Dedicated BFS model for ultra-light finesse casting applications

Techniques

Jig, Texas rig, Carolina rig, topwater, swimbait, flipping, pitching, BFS finesse, frog, and punching.

Specifications

Shimano Zodias B Spinning Rods

The Shimano Zodias B Spinning Rod is engineered for the serious bass angler who demands elite sensitivity, lightweight balance, and tournament-ready performance. Built on Shimano's proven Spiral X and Hi-Power X blank construction, the Zodias B delivers exceptional torsional rigidity and pinpoint feel — so you detect every subtle strike before it becomes a miss.

Whether you're finesse fishing a drop shot on pressured water or working a swimbait through submerged timber, the Zodias B gives you the confidence to fish with precision all day long.

Key Features

• Spiral X + Hi-Power X blank construction for superior torsional strength and reduced blank twist
• CI4+ reel seat for ultra-lightweight, high-sensitivity connection
• Fuji Torzite guides for smooth casting and reduced line friction
• Slim, ergonomic split-grip cork handle for reduced weight and improved balance
• Available in 9 models spanning Light to Medium-Heavy power across 7'0" to 7'6" lengths

Techniques

Drop shot, finesse jig, ned rig, shaky head, wacky rig, swimbait, and light Texas rig.

Specifications

What the "+" Provides

• Extra Lifting Power: A Medium+ (M+) rod will have more pulling power than a standard Medium, making it better for horsing fish out of cover, but it won't be as stiff as a true Heavy rod.

• Wider Lure Range: These rods are often designed to handle a slightly broader range of lure weights, allowing you to throw heavier baits without overloading the blank.

• Specific Technique Tuning: For example, the 7'0" Light+ (L+) is designed to provide the finesse of a light rod for detecting bites, but with the extra "oomph" needed to set the hook firmly in deeper water or heavier current.

Premium stainless steel fishing forceps engineered for precision hook removal and fish handling.

The Rapala 7" Precision Fishing Forceps deliver professional-grade performance for saltwater and freshwater anglers. Built with corrosion-resistant stainless steel construction, these forceps provide reliable hook extraction, split ring manipulation, and safe fish handling in demanding conditions.

Key Features:

• Corrosion-Resistant Stainless Steel - Built to withstand harsh saltwater and freshwater environments
• 7-Inch Extended Reach - Safely remove deep-set hooks without harming fish or your hands
• Precision Serrated Jaws - Secure grip on hooks, split rings, and line for confident handling
• Ergonomic Spring-Loaded Design - Reduces hand fatigue during extended fishing sessions
• Integrated Line Cutters - Built-in cutting edge for quick line trimming and leader preparation
• Compact & Lightweight - Easy to carry in tackle boxes, vests, or belt holsters

Perfect For:

Trout fishing, halibut fishing, bass fishing, saltwater inshore and offshore applications, fly fishing, and catch-and-release conservation. Essential tool for removing treble hooks from lures and safely handling toothy species.

Trusted by anglers worldwide, Rapala's precision fishing tools combine decades of innovation with field-tested durability. Whether you're targeting trophy halibut or delicate trout, these forceps ensure quick, safe hook removal to protect your catch and maximize fishing time.

Unleash the power of big bait fishing with the Fishus Espetit Goliath 210mm, a completely redesigned topwater monster engineered to tempt the most aggressive predators in saltwater and freshwater. This heavy-duty edition of the legendary Espetit combines massive profile with effortless action, delivering the walking-the-dog performance of a 30g lure while packing the fish-attracting presence of a true 97-gram bigbait.

Built around a reinforced core designed to withstand brutal strikes from trophy stripers, tuna, and monster bass, the Goliath comes rigged with three 1/0 4X-strong treble hooks that won't fail when you hook into the fish of a lifetime. The revolutionary weight-transfer system doesn't just maximize casting distance—it creates self-generated momentum on the first twitch, making walking and sliding actions incredibly smooth and responsive even at 100 grams. Simply reel and chop with baitcasting gear, and watch the Goliath's fluid, aggressive action trigger explosive surface strikes.

Product Specifications

• Brand: Fishus by Lurenzo
• Model: Espetit Goliath (Bigbait Edition)
• Length: 210mm (8.2 inches)
• Weight: 97g (3.4 oz)
• Type: Topwater walking bait
• Hooks: 3x 1/0 4X-strong treble hooks (pre-rigged)
• Construction: Reinforced core for heavy-duty applications
• Target Species: Stripers, tuna, trophy bass, large predators
• Use: Saltwater and freshwater

Key Features

• Completely redesigned bigbait edition of the classic Espetit
• Reinforced core withstands the hardest-hitting predators
• Advanced weight-transfer system for maximum casting distance
• Self-generated momentum creates effortless walking action
• Smooth, fluid movement even at 100g weight class
• Pre-rigged with 3x 1/0 4X-strong treble hooks
• Aggressive topwater action triggers explosive strikes
• Perfect for baitcasting gear—simply reel and chop

Available Colors

• White N Flash - High-visibility pattern for low-light conditions
• Mullet - Natural baitfish imitation
• Flashy Shad - Reflective finish for maximum flash

Perfect For

• Trophy striper fishing in surf and estuaries
• Offshore tuna on topwater
• Big bass hunting in reservoirs and lakes
• Targeting large predators in saltwater and freshwater
• Anglers seeking bigbait performance with easy handling

When trophy fish demand a bigger meal, the Fishus Espetit Goliath delivers unstoppable topwater action that turns follows into explosive strikes. Built for serious anglers chasing serious fish.

Maximize versatility in a compact package with the Bubba Small Shears, the multi-functional cutting tool that delivers professional performance without the bulk. These lightweight fishing shears combine precision cutting power with essential tackle management features, making them the perfect companion for anglers who demand functionality and portability in every piece of gear.

Engineered to slice cleanly through monofilament, fluorocarbon, and braided lines, these small but mighty shears feature sharp, durable blades that maintain their edge season after season. Bubba's iconic non-slip grip handles provide confident control even with wet hands, while the integrated split shot crimp tool and bottle opener add practical functionality that keeps you fishing longer. Whether you're trimming leaders streamside, crimping weights on the boat, or opening a cold beverage after a successful day, these compact shears are always ready to work.

Product Specifications

• Brand: Bubba
• Size: Small (compact design)
• Cuts: Monofilament, fluorocarbon, and braided fishing lines
• Grip: Iconic Bubba non-slip grip handles
• Construction: Lightweight, durable materials
• Use: Saltwater and freshwater fishing

Multi-Functional Features

• Sharp blades cut mono, fluoro, and braid with ease
• Integrated split shot crimp tool for adding weights
• Built-in bottle opener for convenience
• Lanyard hole for secure attachment and tethering
• Non-slip grip handles for wet-hand control
• Compact, lightweight design fits in any pocket or tackle bag
• Durable construction for long-lasting performance

Perfect For

• Trimming fishing line and leaders
• Crimping split shot weights
• Opening beverages on the water
• Kayak fishing and tight-space applications
• Tackle bag essentials
• Backup shears for any fishing situation

From quick line cuts to crimping split shot for finesse presentations, the Bubba Small Shears prove that great things come in small packages. Compact, capable, and always ready when you need them.

Keep your line cutter within instant reach with the Bubba Nipper & Tether Combo, the ultimate convenience tool for anglers who demand precision cutting and hands-free accessibility. This complete system combines Bubba's premium line nipper with a 42-inch retractable tether, ensuring your cutting tool is always at your fingertips when you need to trim leaders, cut tags, or adjust rigging on the fly.

Engineered with extra-sharp stainless steel blades featuring precision-ground teeth, the Bubba Nipper slices cleanly through monofilament, fluorocarbon, and braided lines without fraying or crushing. The ergonomic rubberized grip provides exceptional control even with wet hands, while the corrosion-resistant construction ensures reliable performance in harsh saltwater and freshwater environments. Whether you're retying after a break-off or trimming knots streamside, this nipper delivers surgical precision every time.

Product Specifications

• Brand: Bubba
• Blade Material: Stainless steel with extra-sharp teeth
• Cuts: Monofilament, fluorocarbon, and braided fishing lines
• Grip: Rubberized for superior ergonomics and control
• Tether Length: 42 inches (retractable)
• Construction: Corrosion-resistant materials
• Weight: 6 oz (nipper and tether combo)
• Use: Saltwater and freshwater fishing

Key Features

• Extra-sharp stainless steel blades with precision teeth for clean cuts
• Cuts mono, fluoro, and braid without fraying
• Ergonomic rubberized grip for wet-hand control
• 42-inch retractable tether keeps nipper within arm's reach
• Corrosion-resistant construction for saltwater durability
• Compact and portable design
• Hands-free convenience with secure tether attachment

What's Included

• Bubba Nipper with stainless steel blades
• 42-inch retractable tether with secure attachment
• Complete combo ready to use

From quick knot trims to precise leader cuts, the Bubba Nipper & Tether Combo delivers the portability, convenience, and cutting performance that serious anglers demand. Never fumble for your line cutter again.

Experience professional-grade performance in a compact design with the Bubba 6" Forged Fishing Pliers, engineered to deliver exceptional strength and durability without the bulk of full-size tools. These premium pliers feature forged steel construction with a corrosion-resistant coating that withstands the harshest saltwater and freshwater environments, making them the perfect companion for anglers who demand reliability in a convenient, portable package.

Purpose-built for versatility, these 6-inch pliers handle everything from removing hooks and cutting leaders to crimping sleeves and adjusting terminal tackle. The spring-loaded design ensures instant readiness, while Bubba's iconic non-slip grip provides maximum control even when your hands are wet and slippery. Whether you're working the flats, fishing from a kayak, or need a compact tool for your tackle bag, these pliers deliver full-size performance in a space-saving design.

Product Specifications

• Brand: Bubba
• Length: 6 inches (compact size)
• Construction: Premium forged steel
• Coating: Corrosion-resistant finish for saltwater durability
• Grip: Iconic Bubba non-slip grip handles
• Action: Spring-loaded for quick deployment
• Weight: 15 oz
• Use: Saltwater and freshwater fishing

Features & Capabilities

• Integrated cutters for monofilament, fluorocarbon, and braided lines
• Crimping cutouts for securing sleeves and terminal tackle
• Spring-loaded jaws for one-handed operation
• Corrosion-resistant coating withstands harsh saltwater exposure
• Non-slip grip ensures secure control in wet conditions
• Compact 6" design perfect for kayaks, tackle bags, and tight spaces

Included Accessories

• Durable molded polymer sheath for protection and storage
• Integrated belt clip for convenient carry
• Lanyard attachment point for secure tethering
• Designed for easy one-handed access

From unhooking inshore species to rigging leaders on the go, the Bubba 6" Forged Fishing Pliers deliver the strength and precision you need in a compact, portable format. Premium performance without the bulk.

Tackle any rigging challenge with confidence using the Bubba 7.5" Forged Fishing Pliers, engineered to deliver professional-grade strength and durability in the most demanding saltwater and freshwater environments. These premium full-size pliers feature forged steel construction with a corrosion-resistant coating that stands up to harsh marine conditions, season after season.

Purpose-built for serious anglers, these versatile pliers handle everything from removing deep-set hooks and cutting heavy leaders to crimping sleeves and adjusting split rings. The spring-loaded design ensures they're always ready for instant action, while Bubba's iconic non-slip grip provides maximum control even with wet, slippery hands. Whether you're releasing trophy fish offshore or rigging baits at the dock, these pliers are the reliable workhorse your tackle demands.

Product Specifications

• Brand: Bubba
• Length: 7.5 inches (full-size)
• Construction: Premium forged steel
• Coating: Corrosion-resistant finish for saltwater durability
• Grip: Iconic Bubba non-slip grip handles
• Action: Spring-loaded for quick deployment
• Weight: 15 oz
• Use: Saltwater and freshwater fishing

Features & Capabilities

• Integrated cutters for monofilament, fluorocarbon, and braided lines
• Crimping cutouts for securing sleeves and terminal tackle
• Spring-loaded jaws for one-handed operation
• Corrosion-resistant coating withstands harsh saltwater exposure
• Non-slip grip ensures secure control in wet conditions
• Full-size 7.5" design provides maximum leverage and reach

Included Accessories

• High-end molded polymer sheath for protection and storage
• Integrated belt clip for convenient carry
• Lanyard attachment point for secure tethering
• Designed for easy one-handed access

From unhooking aggressive tuna to crimping wire leaders for toothy predators, the Bubba 7.5" Forged Fishing Pliers deliver the strength, precision, and reliability that serious anglers demand. Built to last and ready for anything the water throws at you.

Product Specifications

• Line Type: PE Braided Line
• Available Strengths: 10 lb, 12 lb, 16 lb, 18 lb
• Spool Length: 165 yards
• Color: Lime Green
• Technology: Xplasma high-visibility coating
• Applications: Bass fishing, freshwater applications

Line Diameter Chart

Xplasma High-Visibility Technology

Sunline Xplasma Asegai combines premium PE fiber construction with an advanced high-visibility coating that delivers exceptional line watching capability. The brilliant lime green coloration allows anglers to track line movement and detect the subtlest strikes while maintaining low underwater visibility. This 165-yard spool provides optimal capacity for baitcasting and spinning applications without overfilling your reel.

Performance Characteristics

Engineered for sensitivity and strength, Asegai features a tight, round weave that casts smoothly through guides and resists wind knots. The Xplasma coating enhances abrasion resistance while maintaining the supple handling characteristics that make PE braid the choice of tournament professionals. Low stretch construction transmits every tap and vibration directly to your rod, giving you unmatched feel for structure contact and bite detection.

Ideal Applications

Perfect for flipping, pitching, frogging, and power fishing techniques where strength and sensitivity are paramount. The high-visibility lime green color excels in low-light conditions and allows precise lure tracking during retrieves. Whether you're working heavy cover for bass or fishing open water presentations, Asegai delivers the performance and reliability demanded by serious freshwater anglers.

Dominate the competition with the Bubba Pro Series Smart Fish Scale, the ultimate tournament-grade digital scale engineered for professional anglers and serious competitors. This flagship model elevates precision weighing to an entirely new level, combining Bubba's iconic non-slip grip technology with advanced smart features, mobile app connectivity, and three specialized operating modes designed to give you every competitive advantage on the water.

With an impressive 60-pound capacity and industry-leading ±0.3% accuracy, the Pro Series delivers tournament-certified precision when every fraction of an ounce counts. The IPX4 water-resistant scale comes protected in an IPX7 waterproof carry case, ensuring your investment performs flawlessly in the harshest saltwater and freshwater conditions. From bass tournaments to offshore battles, this is the scale that champions trust.

Product Specifications

• Brand: Bubba
• Series: Pro Series (top-of-the-line)
• Weight Capacity: 60 lbs
• Accuracy: ±0.3% (best-in-class precision)
• Scale Rating: IPX4 water-resistant
• Case Rating: IPX7 waterproof carry case included
• Grip: Iconic Bubba non-slip grip handles
• Operating Modes: Tournament, Rally, and Competition modes
• Mobile App: Seamless connectivity with GPS tracking and social features
• Weight: 29 oz (with case)

Tournament Mode Features

• Livewell management for up to 8 fish
• Pro Series smart culling system displays smallest fish and total count
• Bag weight shows individual and total livewell weight
• Programmable tournament bag limit
• Perfect for competitive bass fishing and official tournaments

Rally Mode Features

• Displays largest and smallest catch of the day
• Fish count indicates total number caught during your trip
• Bag weight displays cumulative weight of all catches
• Ideal for recreational fishing and personal record tracking

Competition Mode Features

• Compete on one device with up to 4 anglers
• Bag weight displays total weight for each angler's catches
• Shows heaviest individual bag weight and fish count
• Perfect for friendly competitions and group outings

Mobile App Integration

• Seamless Bluetooth connectivity with dedicated mobile app
• Automatic GPS location tagging for every catch
• Weather and water condition tracking
• Easy social sharing with friends and fishing groups
• Host or join virtual tournaments
• Comprehensive catch history and analytics

The Bubba Pro Series Smart Fish Scale isn't just a scale—it's a complete tournament management system that tracks, analyzes, and shares your fishing success. From the weigh-in stage to the winner's circle, this is the tool that separates champions from the rest of the field.

Elevate your fishing game with the Bubba Smart Fish Scale, the most advanced digital fishing scale on the market. Engineered for tournament anglers and serious recreational fishermen alike, this precision instrument combines Bubba's legendary non-slip grip technology with cutting-edge digital features that transform how you track, manage, and weigh your catches.

With an impressive 60-pound weight capacity and industry-leading accuracy of ±0.3%, the Smart Fish Scale delivers tournament-grade precision you can trust when every ounce matters. The IPX4 water-resistant construction ensures reliable performance in harsh saltwater and freshwater environments, from early morning bass tournaments to offshore tuna battles. Whether you're culling a livewell or documenting trophy catches, this intelligent scale gives you the competitive edge.

Product Specifications

• Brand: Bubba
• Weight Capacity: 60 lbs
• Accuracy: ±0.3% (best-in-class precision)
• Water Resistance: IPX4 rated
• Grip: Iconic Bubba non-slip grip handles
• Operating Modes: Tournament Mode and Rally Mode
• Use: Saltwater and freshwater fishing

Tournament Mode Features

• Livewell management for up to 8 fish
• Smart culling system tracks smallest fish
• Total fish count display
• Automatic livewell weight calculation
• Perfect for competitive bass fishing and tournaments

Rally Mode Features

• Displays top 7 catches plus smallest catch
• Fish count shows total number caught
• Bag weight displays cumulative weight of all catches
• Ideal for recreational fishing and personal records

From the weigh-in stage to the boat deck, the Bubba Smart Fish Scale delivers the precision, durability, and intelligent features that separate champions from the competition. Make every catch count.