Freshwater Fishing Tackle – Rods, Reels & Gear

Take your finesse fishing game to the next level with the Owner Sniper Finesse Neko Hooks—precision-engineered specifically for the Neko rig and other finesse techniques. These premium hooks feature a razor-sharp Super Needle Point and a slightly upturned eye, providing ideal hook penetration and alignment for subtle, ultra-natural presentations.

Crafted with a fine-wire construction, Sniper Finesse Neko Hooks offer a perfect balance between strength and stealth, making them ideal for targeting wary bass in pressured or clear water conditions. The forged shank and wide gap ensure solid hooksets, even with light lines and delicate baits like soft-stick worms or finesse plastics.

Whether you're rigging a Neko, wacky, or drop shot, these hooks deliver consistent performance and reliable hook-ups—critical when every bite counts.

Features:

• Super Needle Point for fast, secure penetration

• Slightly upturned eye for optimal Neko rig alignment

• Forged for strength with a fine-wire profile

• Wide gap design enhances hook-up ratios

• Ideal for finesse presentations including Neko, wacky, and drop shot rigs

Available in multiple sizes to match your finesse setup, the Owner Sniper Finesse Neko Hook is a must-have for serious bass anglers.

The Megabass ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the ONETEN+2 showcases the same erratic action, responsiveness and unrivaled performance as the ONETEN jerkbait. Painstakingly-developed lip and patented tungsten balancer system power bombing casts, steep dive-angle and nimble retrieves, sending the ONETEN’s exquisitely-finished body into the depths to target game-changing largemouth and smallmouth bass.

The Hookup Baits HUB Bullet Jigs feature the smaller profile of the Large Hookup Baits with the weight of the Big Game Hookup Baits. Perfect for when the fish are only biting smaller profile baits on long casts!

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

•  4" Body 
• 1oz and 1.5oz
• 2 Per Pack

Hookup Baits Big Game Jigs have a slightly bigger profile then the same weighted HUB Bullets, for the predators looking for a bigger meal.  Great spiral action on the fall and a side to side shift on a slow retrieve making The Hookup Baits very deadly in the presence of predators. Made in San Diego and are garlic infused to ensure they're fully enticed. 

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

•   4"
• 1oz and 1.5oz 
• 2 Per Pack 

Hookup Baits Medium Jigs are a 3" tube jig pre-rigged with a 1/8oz or 1/4oz jighead in a pack of three. The Hookup Baits have been proven to catch the hard to catch bass and trouts in the lake all the way to the SoCal finicky Bluefin on micro-bait.

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

• 3"
• 1/8oz and 1/4oz
• 3 Per Pack

Hookup Baits Small Jig gives a whole new meaning to a "Mini Jig", these have an action like now other.  With a spiral action on the fall and an erratic dart action with a pop of the rod tip. Great to fool any stocker trout and subtle enough to entices the big natural browns.

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish. 

There is no scent on this size Hookup Bait.

• 2"
• 1/32oz and 1/16oz
• 3 Per Pack

5/8oz

2-5ft

The 6th Sense Crush™ 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish.

A premium paint scheme with realistic 3-D gill plates, 3-D eyes, and 3-D scales really brings this bait to life.

2.25"

3/8oz

2-5ft

The 6th Sense Cloud 9 MiniMag Squarebill Crankbait is built for anglers who crave a bigger bite without sacrificing finesse. Engineered with a bold profile and aggressive wobble, the MiniMag delivers a hard-thumping action that drives bass wild, even in pressured waters.

Measuring in with a slightly oversized body, this crankbait dives 3–6 feet, ideal for targeting shallow to mid-depth structure. Its premium paint finishes, 3D gill plates, realistic eyes, and razor-sharp hooks make it as deadly as it is detailed. Whether you're bumping cover or burning it through open water, the MiniMag Squarebill is your go-to when you need to stand out and trigger reaction strikes.

Key Features:

• Oversized body for a larger profile and greater drawing power

• Dives 3–6 ft – perfect for shallow cover and structure

• Hard-kicking squarebill action for maximum deflection

• Premium color schemes and lifelike detailing

• Fitted with super-sharp black nickel treble hooks

Weight: 5/8 oz
Length: 2.6"
Depth: 3–6 ft

Throw it, crash it, grind it – the MiniMag gets big results when other crankbaits fall short.

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply cant resist them.

The unique bill and body profiles were engineered to ensure true running depths while maintaining stabilized action to stay inside your strike zone.

8-12ft

5/8oz

2.65"

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply cant resist them. The unique bill and body profiles were engineered to ensure true running depths while maintaining stabilized action to stay inside your strike zone.

13-17ft

1oz

3"

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply cant resist them.

The unique bill and body profiles were engineered to ensure true running depths while maintaining stabilized action to stay inside your strike zone.

18-22ft

1.4oz

3.5"

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply cant resist them. The unique bill and body profiles were engineered to ensure true running depths while maintaining stabilized action to stay inside your strike zone. With four sizes that each target different depths, you can confidently hunt fish from 8 feet to over 25 feet of water.

23-27ft

1.9oz

3.75"

Diving to depths of 5-10ft, the Cloud 9 Magnum Squarebill is for the power fishing angler who likes throwing larger baits.

Equipped with super sharp hooks, 3D Eye, and ultimate realistic paint jobs, the Cloud 9 Magnum Squarebill is sure to be a tournament staple crankbait.

4.1"

1.5oz

5-10ft

Designed by MLF Pro Angler Greg Vinson, the Fish Head V3 Balance Force Jighead is perfectly balanced in a horizontal position, making it the ideal year-round jighead for vertical jigging techniques. Utilizing a 90-degree vertical line tie super sharp Gamakatsu 2/0 Black Nickel hook the Fish Head V3 realistic baitfish profile produces solid hook-ups, while a molded wire keeper holds your soft plastic bait securely in place.

 Unique to the Fish Head brand, Greg Vinson’s Fish Head V3 Balance Force Jighead boosts a slightly modified Fish Head design including large 3-D Holographic Eyes. When sitting on the bottom the Fish Head V3 jighead can standup mimicking feeding baitfish. Vinson’s Versatile Fish Head V3 jighead is unmatched for quality and innovation from its hand-painted finish to the Fish Head V3 jigheads perfect balance when vertical jigging or finesse swimbait applications.

3 Per Pack