Yellowtail Lures

Custom-Crafted Performance for West Coast Pelagics

The JRI Custom Lures JRI-35 Surface Iron Jigs deliver hand-crafted quality and proven fish-catching performance for serious West Coast anglers. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of weight, action, and durability for targeting tuna, yellowtail, dorado, and other aggressive pelagics. The JRI-35 represents the dedication to quality and performance that defines JRI Custom Lures.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-35 Profile: Proven shape and size for versatile pelagic fishing applications
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Weight: Balanced for excellent casting distance and ideal surface swimming action
• Custom Quality: Built to the exacting standards that serious anglers demand

Classic Surface Iron Technique

The JRI-35 excels with the time-tested surface iron retrieve that West Coast anglers have relied on for generations. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The proven profile and balanced weight create the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics feeding near the surface.

Built for West Coast Pelagics

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or searching for any West Coast pelagic species, the JRI-35 delivers consistent results. The versatile size and proven action make it an excellent choice for a wide range of pelagic fishing situations from Southern California to Baja.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-35 continues this tradition, combining proven design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their tackle.

Experience the custom-crafted quality that serious anglers trust. The JRI Custom Lures JRI-35 Surface Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish.

Catch more pelagics with JRI-35 Surface Iron—where custom quality meets proven performance.

The Shimano Ledge Runner 160F is the revolutionary offshore trolling lure that redefines versatility, allowing one plug to function as three different depth presentations without swapping lures—perfect for staggering your spread and staying in the strike zone during high-speed trolling runs. Measuring 6.3 inches (160mm) and weighing 3 oz (85g), this floating diving plug is engineered for targeting a wide range of pelagic species like tuna, wahoo, mahi-mahi, billfish, and yellowtail in open-water or canyon scenarios.

At the heart of its performance is Shimano's patented Adjustable Depth Range (ADR) technology — a simple, reliable system that lets you quickly shift between shallow, medium, and deep settings on the fly. This unmatched depth control keeps your lure running precisely where the fish are holding, whether you're pulling below prop wash, dialing in mid-column, or running higher in the spread.

Key Features

• Flash Boost Technology – Reflective mirror suspended by micro springs maintains flash during pauses and trolling
• Scale Boost Hologram – Composite-pitch holograms mimic realistic baitfish scales
• Jet Boost System – Tungsten weight transfer for maximum casting distance and swimming stability
• Adjustable Depth Range (ADR) – Three depth settings in one lure for ultimate versatility
• Premium Treble Hooks – Sharp, durable hooks for solid hooksets on powerful pelagics
• Floating Diving Action – Runs true at high speeds, surfaces when stopped

Specifications

Whether you're running a spread in the canyons, targeting wahoo on the troll, or chasing yellowfin over structure, the Ledge Runner 160F delivers the adjustable depth control, realistic flash, and proven action that offshore anglers demand. One lure, three depths, endless possibilities.

The Lead Masters Chain Reaction Daisy Chain is a daisy chain style offshore trolling lure designed by Captain Mark Wisch. The daisy chain configuration strings multiple lures in series to create the visual illusion of a school of baitfish swimming together — one of the most effective triggers for large pelagic species like Tuna, Yellowtail, Wahoo, and Mahi-Mahi that are conditioned to attack concentrated schools of bait rather than individual prey. When a large predator sees the Chain Reaction moving through the water, it sees a school of bait in flight and responds with an aggressive, committed strike. Available in 5 colors for different water conditions and target species.

Key Features

• Daisy Chain Configuration — Bait School Illusion — The daisy chain strings multiple lures in series on a single leader, creating the visual profile of a school of baitfish moving together through the water; large pelagic predators — Tuna, Wahoo, Yellowtail, and Mahi-Mahi — are conditioned to attack concentrated bait schools because the school represents a high-calorie feeding opportunity; the daisy chain triggers the same aggressive, committed strike response that a real bait school would; the Chain Reaction is most effective when trolled at 5–8 knots where the lures swim and flutter in a realistic bait school pattern.
• Designed by Captain Mark Wisch — The Chain Reaction was designed by Captain Mark Wisch, an experienced offshore captain whose design reflects real-world offshore trolling experience; the lure configuration, color options, and action are the result of on-the-water development targeting the pelagic species that respond to daisy chain presentations.
• 5 Color Options — Matched to Water & Light Conditions — Purple Black for low-light, overcast, and squid-imitation presentations; Yellow Blue for blue water offshore and mackerel/flying fish imitation; Yellow Orange for high-visibility attractor presentations in choppy or stained water; Blue Silver for blue water baitfish imitation in clear conditions; Green Black for green water and mackerel imitation in mixed water conditions.
• Offshore Trolling Application — Deploy the Chain Reaction in a standard offshore trolling spread at 5–8 knots; most effective when positioned in the prop wash or on the short rigger where the lures are visible to fish tracking the boat’s wake; the daisy chain can also be used as a teaser without a hook to raise fish to the surface before switching to a rigged bait or single lure.

Color Selection Guide

Best For

• Bluefin & Yellowfin Tuna — Daisy chains are one of the most proven tuna trolling presentations; the bait school illusion triggers aggressive strikes from Tuna that are conditioned to attack concentrated bait schools; Blue Silver and Yellow Blue are the most effective colors for Tuna in blue water; troll at 5–8 knots in a standard spread with the Chain Reaction on the short corner or in the prop wash.
• Yellowtail — Effective for Yellowtail on the troll when fish are actively feeding on baitfish schools; the daisy chain’s bait school illusion is particularly effective when Yellowtail are keying on mackerel and sardine schools; Green Black and Yellow Blue are effective Yellowtail colors.
• Wahoo — Wahoo are aggressive predators that respond to the daisy chain’s bait school presentation at higher trolling speeds; Yellow Blue and Purple Black are effective Wahoo colors in blue water.
• Mahi-Mahi — Effective for Mahi-Mahi around weed lines, floating debris, and offshore structure where Mahi congregate to ambush baitfish; Yellow Orange and Green Black are effective Mahi-Mahi colors; troll the Chain Reaction along weed lines at 6–8 knots.

The Lead Masters Swimbait Head in Yellow is the high-visibility version of the Lead Masters Swimbait Head, featuring a yellow powder coat finish that provides maximum visibility in stained water, turbid conditions, and low-light environments where natural or white head colors lose effectiveness. The yellow head is a proven attractor color for Yellowtail, Calico Bass, and surf species that key on high-contrast, high-visibility presentations. Features Mustad hooks and a durable powder coat finish. Hook size scales with weight across 8 sizes from 1/4 oz to 3 oz. 2 per pack.

Key Features

• Yellow Powder Coat — High-Visibility Attractor Color — Yellow is the highest-visibility color in the swimbait head lineup; the yellow head is most effective in stained and turbid water where natural or white head colors lose visibility, in low-light conditions where a bright head color provides a visible target, and as an attractor color that triggers reaction strikes from Yellowtail, Calico Bass, and other species that key on high-contrast presentations; yellow is also effective in clear water as an attractor color when fish are not responding to natural presentations.
• Mustad Hooks — Trusted Hook Quality — Mustad is one of the most recognized and trusted hook manufacturers in fishing; Mustad hooks provide consistent point sharpness, hook gap geometry, and wire strength for reliable hooksets on swimbait presentations across freshwater and saltwater species.
• Hook Size Matched to Weight — Hook size scales with jig weight across the full range: 2/0 for the 1/4–3/8 oz, 3/0 for the 1/2 oz, 4/0 for the 3/4–1 oz, and 6/0 for the 1.5–3 oz; matching hook size to swimbait size ensures the hook point exits at the correct position in the bait for a reliable hookset.
• Wide Weight Range — 1/4 oz to 3 oz — Eight weight options from 1/4 oz to 3 oz cover a wide range of depth, current, and swimbait size requirements; lighter weights (1/4–3/8 oz) for shallow water and finesse presentations, mid weights (1/2–3/4 oz) for versatile inshore applications, and heavier weights (1–3 oz) for deeper water, stronger current, and larger swimbaits.
• 2 Per Pack — Two jig heads per pack across all sizes.

Size Selection Guide

Best For

• Stained & Turbid Water — The primary advantage of the yellow head; yellow remains highly visible in off-color water where natural and white head colors lose effectiveness; the high-contrast yellow head provides a visible target for fish in stained water conditions where reduced light penetration limits the effectiveness of natural color presentations.
• Yellowtail — Yellow is a proven Yellowtail trigger color; the yellow head paired with a matching or contrasting swimbait trailer is effective for Yellowtail on jig presentations; use heavier weights (1–3 oz) for getting the bait down to depth where Yellowtail are holding.
• Calico Bass — Attractor Presentations — Yellow is an effective attractor color for Calico Bass around kelp and structure, particularly in low-light conditions and stained water; the high-visibility yellow head triggers reaction strikes from Calico Bass that are not responding to natural color presentations.
• Surf Fishing — Heavier weights (1–3 oz) for surf fishing with large paddle tail swimbaits; the yellow head is highly visible in the turbid, aerated water of the surf zone where natural colors are less effective; effective for Barred Surfperch, Corbina, and other surf species that key on high-visibility presentations.
• Low-Light & Dawn/Dusk — The yellow head provides a high-visibility profile during dawn and dusk when light levels are low and fish are actively feeding; effective as a transition color between the glow head (night) and natural/white head (full daylight) presentations.

Rapala X-Rap Magnum 10 — Cover Water, Trigger Strikes

When you need to cover ground and find fish fast, the Rapala X-Rap Magnum 10 (XRMAG-10) is the lure for the job. This compact saltwater trolling lure dives to 10 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Its smaller profile makes it irresistible to a wide range of species — bonito, dorado, yellowfin tuna, and more. Tie one on and hang on.

Key Features

• 10-foot dive depth — perfect for shallow trolling and covering water efficiently
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: ¾ oz
• Available in 9 proven saltwater color patterns

Pro Tips

The XRMAG-10's compact size pairs best with 40–50 lb line — lighter line lets the lure swim and track better, maximizing its action and reach. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Rapala X-Rap Slashbait is killer in Spring and Fall but works year round when fish are chasing bait fish.  Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for.

Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for xtreme, erratic Slashbait® action or troll for classic Rapala ® "wounded-minnow" action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal long-cast system and 3D holographic eyes to create the ultimate fishing lure.

JRI Custom Lures DW-3 Surface Iron Jig

When the bait is busting on the surface and the yellows are going wide open, you need a surface iron that can keep up. The JRI Custom Lures DW-3 is a hand-crafted surface iron jig built for serious saltwater anglers targeting yellowtail, tuna, bonito, and barracuda. Cast it long, work it fast, and hold on.

Key Features

• Proven surface iron profile — ideal for long-range and local saltwater fishing
• Exceptional casting distance thanks to its aerodynamic, slim-profile design
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• Lightweight at just 5 oz — easy to work all day without fatigue

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · Bonito · Barracuda · Calico Bass

Specifications