White Seabass Lures

The Basstrix DuraTrix 7" Jerk Minnow is built for anglers who target big fish and can't afford to lose them to a torn bait. Basstrix engineered the DuraTrix series with a proprietary soft plastic compound that outlasts standard jerkbaits through violent headshakes, multiple strikes, and aggressive hook sets — so you spend more time fishing and less time re-rigging.

The 7" profile mimics large forage like gizzard shad, hitch, and blueback herring. Its streamlined jerkbait shape produces an erratic, darting walk-the-dog action on a weighted or unweighted swimbait hook — triggering reaction strikes from pressured fish that have seen everything.

Key Features

• DuraTrix material — significantly tougher than standard soft plastics; survives multiple catches without losing flexibility
• Hyper-realistic finishes — hand-painted details and multi-layer scale patterns for unmatched realism in clear water
• Versatile rigging — weightless over vegetation, belly-weighted for deeper structure, or as a trailer on oversized scrounger heads
• Anatomical design — tapered body and lifelike eye placement create a natural silhouette that fools wary kicker fish
• 7" profile — ideal for largemouth bass, white seabass, pike, stripers, and other predatory species

Specs

Get hooked on Hookup Baits XL 6" Jigs - custom-made for larger fish, with premium lead heads and Owner hooks! These baits are big and perfect for deeper waters, weighing in at 3oz and packing a punch for White Seabass Yellowtail, lingod and rockfish in SoCal. Handmade in San Diego with a fishy garlic scent, ready for fresh or saltwater fishing - no extra weights necessary.

• White Seabass, Yellowtail, Tuna, Halibut, Lingcod, Grouper, 
• The package includes (1) 3 oz, 6" Custom Bait with a Replacement Body of the same color/ (1) 2 oz, 6" Custom Bait with a Replacement Body of the same color.

The Sudden Impact 8" Fluke Soft Jerkbait is the go-to big-profile jerkbait for anglers targeting white seabass, halibut, and trophy bass. At 8 inches, it out-sizes the salt-infused competition with superior buoyancy and durability that holds up through repeated strikes and aggressive hook sets — giving you more casts per bait and more fish per session.

Rig it on a Dolphin Gitzem Jig Head for deep saltwater structure, or go weightless on an EWG hook for finesse presentations over freshwater flats and kelp edges. The natural glide and flutter on the fall triggers reaction strikes from pressured fish that have seen every other jerkbait in the water.

Key Features

• Oversized 8" profile — matches large forage for white seabass, halibut, calico bass, and stripers
• Superior buoyancy — floats and flutters on the pause, triggering reaction strikes on the drop
• Durable construction — outlasts salt-infused competitors through multiple strikes without tearing
• Versatile rigging — Dolphin Gitzem Jig Head for saltwater, weightless EWG for freshwater
• Available in 2 proven colors — Pearl White and Market Squid
• Sold individually

Specs

Hookup Baits Large Jigs have to be one of the most popular sizes Hookup Baits produces, the 5/8oz Red Crab and Mint are known as the "White Seabass Special"

There are many ways to fish the hookup bait but casting it out and letting it fall on a tight line will pendulum it down in an arc.  This can be very effective since it allows the bait to swim as it falls.  This is effective when fish are suspended in the column and not on the top or bottom.

If fish are on the bottom, we like to let it sink to the bottom and pop it off the bottom and then allowing it to sink back down.  Continue this retrieve all the way back to the boat or shore.

If they are in the upper part of the column, cast and start retrieving soon after the lure hits the surface.  Most of the time a slow and steady retrieve works best but you can also burn it on the surface for very active surface feeding fish.

Tie a Hookup Bait on and see what method works best for you.  The bottom line is these baits get bit on salt and fresh water fish.

• Approximately 4 inches
• 3/8oz and 5/8oz 
• 2 Per Pack

The Big Hammer 6 1/2" Swimbait is the second-largest size in the Big Hammer lineup — a proven big-fish bait trusted by West Coast saltwater anglers and freshwater trophy hunters alike. Its lifelike swimming action and realistic profile trigger strikes from calico bass, striped bass, largemouth bass, landlocked stripers, pike, and musky across the U.S., Canada, and Europe.

In trout colors, it's a go-to for giant largemouth and landlocked stripers in West Coast reservoirs. In baitfish patterns, it dominates the surf, kelp beds, and offshore structure. Few swimbaits cover this much water this effectively.

Key Features

• 6.5" profile — second-largest in the Big Hammer lineup; ideal for targeting trophy-class fish
• Lifelike swimming action — natural body roll and tail kick on the retrieve
• 8 colors available — Halloween II, Pacific Chovy, Olive Herring, Toasted, Red Calico Hunter, Glow Bug, Creeping Death, Calico Hunter
• Recommended jig heads — pairs with 3/4oz to 1.5oz Hammer Heads with a 5/0 hook
• Sold individually

Color Note

In 2020, Toast was updated to Toasted — same great color with the addition of a black tail for enhanced contrast and effectiveness.

Specs

Deep-Water Power with Trophy-Class Profile

The Tady Lure Yo Yo 4/0 Iron combines the larger 4/0 profile with the extra weight needed for serious deep-water yo-yo fishing. Hand-crafted in the USA with meticulous attention to detail, this heavy yo-yo iron delivers the perfect combination of size, weight, and action for dropping deep and working the classic yo-yo retrieve that triggers strikes from trophy yellowtail, deep-feeding tuna, and other pelagics holding in deeper water.

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• Heavy Yo-Yo Weight: Extra weight gets down to deep-feeding fish quickly and maintains proper action in current
• Larger 4/0 Profile: Senior size matches bigger baitfish and appeals to trophy-class predators
• Proven Tady Shape: Legendary profile that has produced countless trophy fish for generations
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands deep-water punishment
• Premium Treble Hook: Heavy-duty hook handles aggressive strikes from deep-water predators

Deep-Water Yo-Yo Technique

The 4/0 Yo Yo excels with the classic deep-water yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The heavy weight gets down fast, cuts through current, and maintains proper action even in deep water. The larger 4/0 profile creates more visual presence and appeals to trophy-class fish that prefer bigger meals. The chrome finish creates intense flash and darting action that triggers reaction strikes from yellowtail, tuna, and other pelagics holding deep.

Built for Trophy Deep-Water Fish

Whether you're targeting deep-water yellowtail on offshore banks and high spots, working yo-yo iron for trophy tuna holding in deeper water, fishing deep structure and seamounts, pursuing big pelagics in areas with strong current, or dropping deep when fish won't come up, the 4/0 Yo Yo delivers the performance serious trophy hunters demand. The combination of heavy weight and larger profile is ideal when fish are holding deep and feeding on bigger baitfish like mackerel or sardines.

Tady Heritage and Quality

Tady has been hand-crafting legendary irons in Southern California for generations, earning a reputation for quality and fish-catching performance that serious anglers trust. The 4/0 Yo Yo continues this proud tradition, combining proven design with the weight and size needed for deep-water trophy fishing. From party boats to private vessels, from San Diego to Baja, the Tady 4/0 Yo Yo has proven itself on countless trophy fish and remains a go-to choice for serious deep-water yo-yo fishing.

Experience the proven deep-water performance that trophy hunters rely on. The Tady Lure Yo Yo 4/0 Iron isn't just a heavier jig—it's a specialized tool designed to help you reach and catch trophy-class fish in deep water.

Catch deep trophy fish with Tady Yo Yo 4/0 Iron—where larger profile meets deep-water power.

The Tady Lure TLC Iron is purpose-built for targeting trophy white seabass, one of Southern California's most prized gamefish. Hand-crafted in the USA with meticulous attention to detail, this specialized iron delivers the perfect combination of weight, profile, and action for working the deep structure and kelp beds where big white seabass hold. The TLC (Tender Loving Care) design reflects the precision engineering needed to consistently catch these wary, hard-fighting predators.

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• White Seabass-Specific Design: Optimized weight and profile for deep structure and kelp bed fishing
• Proven TLC Shape: Specialized profile that appeals to trophy white seabass
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Hook: Heavy-duty hook handles the powerful runs and head shakes of trophy white seabass
• Ideal Weight Distribution: Balanced for vertical jigging and yo-yo retrieve in deep water

White Seabass Fishing Technique

The TLC Iron excels when worked vertically over deep structure, rocky reefs, and kelp beds where white seabass hunt. Drop the iron down to the bottom or to the depth where fish are holding, then work it with a steady yo-yo retrieve or vertical jigging motion. The specialized design creates the erratic action and flash that triggers strikes from these wary predators. White seabass often hold tight to structure and require precise presentations—the TLC's balanced design allows you to maintain bottom contact and work the strike zone effectively.

Built for Trophy White Seabass

Whether you're targeting white seabass on deep rocky reefs, working kelp beds and kelp edges, fishing deep structure and high spots, or pursuing trophy fish around islands and offshore banks, the TLC Iron delivers the specialized performance white seabass anglers demand. The design is optimized for the deep-water environments where trophy white seabass thrive, and the action mimics the squid, mackerel, and other baitfish that these predators feed on.

Tady Heritage and Quality

Tady has been hand-crafting legendary irons in Southern California for generations, earning a reputation for quality and fish-catching performance among serious white seabass anglers. The TLC Iron continues this proud tradition, combining proven design with specialized features that produce results on one of California's most challenging and rewarding gamefish. From party boats to private vessels, the Tady TLC has proven itself on countless trophy white seabass throughout Southern California waters.

Experience the specialized performance that white seabass specialists rely on. The Tady Lure TLC Iron isn't just another jig—it's a purpose-built tool designed specifically for targeting trophy white seabass.

Target trophy white seabass with Tady TLC Iron—where specialized design meets proven performance.

The Big Hammer 5" Swimbait is a West Coast go-to built for anglers who want a bigger profile with the same erratic, fish-triggering action the brand is known for. Its square tail generates a darting, unpredictable swim that draws reaction strikes from calico bass, halibut, lingcod, and more — even on tough days when finesse baits aren't getting it done.

The soft yet durable plastic holds up through multiple fish on the less toothy species. Rig it with a Big Hammer jig head and fish it slow for suspended fish or let it sink deep before starting your retrieve.

Key Features

• Square tail design — erratic, darting action that triggers reaction strikes
• 5" profile — larger presence for bigger target species
• Soft, durable plastic — holds up through multiple fish
• Versatile depth range — adjust with jig head weight
• 13 colors available — proven West Coast patterns
• Pairs with Big Hammer jig heads and Owner Stinger Harness
• Ideal for calico bass, halibut, lingcod, and inshore species
• Sold individually

Color Note

In 2020, Toast was updated to Toasted — same proven color with the addition of a black tail for enhanced contrast and effectiveness.

Specs

The Keitech Easy Shiner 5" is the largest size in the Easy Shiner lineup, built for matching bigger forage and targeting larger bass. It features a slim profile and exceptional realism, with a super-soft composition that allows the boot tail to deliver an incredible kicking action on the retrieve. Its streamlined design makes it highly effective around vegetation, and the squid scent load adds fish attraction on every cast. Excels rigged behind a darter head or used as a swim jig trailer.

Key Features

• 5 per pack
• Boot tail design — strong kicking action at any retrieve speed
• Slim profile — works effectively around vegetation
• Squid scent infused
• Recommended techniques: darter head, swim jig trailer
• 6 colors available — Pro Blue Red Pearl, Sight Flash, Bluegill Flash, Sexy Shad, Electric Shad, Clear Lake Hitch