Norman Lures

The Norman Speed N Crankbait utilizes the proven Deep Little N body design but is engineered to target the 4-6 foot depth range. Deadly in cold water situations but highly effective at all times of the year, the Norman Speed N Crankbait produces a tight wobble with an aggressive pitch and roll, which creates an erratic hunting action that is offered in no other crankbait option. It is also made from butyrate and features an internal rattle to provide a dull thumping sound that is different than other plastic crankbaits on the market, setting it as its own distinguished style crankbait that just about all fishing enthusiast are looking for.

Ready to fish right out of the package, the Norman Speed N Crankbait comes with razor sharp treble hooks for a high hook up ratio and a protective gel coating that provides increased durability so you can catch more fish and keep your bait looking like new. Available in a wide selection of Norman’s custom colors, the Norman Speed N Crankbait will become a staple among crankbait enthusiasts all over the world.

The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether it's slow rolled or burned in.

A classic medium diver, the Deep Little N hits that 9-12 foot sweep spot quickly. With the famous medium-wide Norman action, the Deep Little N has posted wins in the biggest tournaments in the nation – including a Bassmaster Classic.

The Norman Middle N Crankbait through and through fish catcher, offers a bite-sized profile that is backed by a one of a kind acoustic and a wide wobbling action. Whether you’re targeting largemouth, smallmouth, or spotted bass, the Norman Middle N Crankbait is made using butyrate walls and a refined rattle system, which creates a universally appealing thud. 

Offered in a wide array of detailed paint jobs, the Norman Middle N Crankbait ensures that anglers have an effective color in all conditions, no matter the forage, water clarity, or time of year. Armed with two razor-sharp treble hooks, the Norman Middle N Crankbait delivers a combination of action, sound, and detail that has been putting bass in the livewell for decades.

The Norman Deep Baby-N is a 2 inch, classic medium-depth crankbait. Fast diving with a tight wiggle, it's a great shad, bluegill or crawdad imitation for the 6-8 foot range. Whether you're targeting shallow points, fish-holding cover, or pebble peppered flats, it dives down quickly and generates a tight wiggle that has proven effective time and time again. Effective throughout all levels of tournament angling.

• The Norman Deep Baby-N is a 2 inch medium-depth crankbait.
• Small in size, but big on action.
• Dives down quickly and generates a tight wiggle that has proven effective time and time again.
• Great shad imitator.