New Arrivals

Whether you're a casual angler or an experienced expert, the Berkley Choppo 105 is a topwater lure built for dynamic surface strikes. Cast and retrieve this lure around cover or open water to create intense waking action. Its sturdy tail propeller resists damage and generates increased sound and spray. Expertly balanced, the Choppo activates instantly and maintains a straight swim at various speeds. Pro tip from Justin Lucas: target shallow cover areas, especially in calm water conditions, for optimal results.

The Penn Battle IV Spinning Reel is engineered for anglers who demand strength, durability, and performance in the toughest saltwater conditions. Built with Penn’s advanced technologies, this reel is designed to withstand the relentless force of big fish while delivering smooth operation and exceptional value. Available in sizes from 1000 to 10000, the Battle IV series offers a model for every angler, from ultra-light inshore fishing to heavy-duty offshore battles.

Key Features

• Hydro Armor Sealing System: Strategically placed seals protect critical components from water intrusion, ensuring reliable performance in harsh saltwater environments.

• CNC Gear™ Technology: Precision-machined gears provide smooth and powerful reeling action, built to handle the toughest fights.

• HT-100™ Carbon Fiber Drag System: Delivers powerful, smooth drag performance for landing trophy catches.

• Full Metal Body and Sideplate: Rugged construction provides superior leverage and durability against big fish.

• 5+1 Sealed Stainless Steel Ball Bearings: Ensures silky-smooth operation and corrosion resistance.

• Line Capacity Rings: Simplifies line management for precise control.

• Superline Spool: Accommodates modern braided lines with ease.

• High-Speed (HS) Models Available: Select sizes offer faster retrieval for specific applications.

The Mustad BlacktipH Live Bait Rig (Large) is a premium saltwater fishing rig designed for targeting large inshore and offshore species using live or dead bait. Developed in collaboration with Blacktip H, a renowned fishing brand, this rig is engineered to deliver optimal performance and reliability.

Key Features

• Black Nickel Circle Hook: Ultra-sharp and corrosion-resistant, ensuring secure hook sets and durability in saltwater environments.

• 42" Premium Fluorocarbon Leader: Provides excellent abrasion resistance and low visibility in the water, enhancing stealth and strength.

• Premium Rosco Swivel: Facilitates smooth line movement and reduces line twist, improving bait presentation and reducing tangles.

• Hand-Tied and Assembled in the USA: Each rig is meticulously crafted to ensure consistent quality and reliability.

• Versatile Application

The Daiwa D-Box is a versatile and eco-friendly tackle storage solution designed to meet the needs of modern anglers. Crafted from recyclable polypropylene, each D-Box features a 360-degree waterproof gasket seal and a secure four-latch system to ensure your tackle stays dry and organized. 

Key Features

• Waterproof Seal: 360-degree gasket and four latches keep contents dry.

• Customizable Compartments: Adjustable dividers and silicone inserts for various tackle types.

• Clear Lid: Quickly identify contents without opening.

• Eco-Friendly: Made from recyclable, low-impact materials.

• Spinnerbait Storage: Integrated in Medium and Shallow models.

• Hook Holders: Silicone slits in LSU and SSU models securely hold hooks. 

Available Sizes & Styles

Daiwa offers the D-Box in various sizes and depths to suit different tackle needs:

• Small: Ideal for compact storage.

• Medium: Versatile for various tackle types.

• Large: Spacious for bulkier items.

Depth Options:

• Shallow: For flat lures and small tackle.

• Regular: Standard depth for general use.

• Deep: Accommodates larger lures and tools.

• Utility: Features silicone slits for jig heads and soft plastics. 

Spring-assisted and built with an anodized aluminum body and stainless steel jaws, the Mustad Blueline 7.5" Aluminum Fishing Pliers deliver rugged dependability and a multifunctional design that holds up to any fishing adventure. Built with saltwater-safe precision, the Blueline Pliers boast a tungsten-carbide side cutter for light wire and braid, lure-tuning and split ring tools, safety lock, lanyard hole, and comfy non-slip handle. Ideal for inland or salty offshore pursuits, the Mustad Blueline 7.5" Aluminum Fishing Pliers are a must-have for anglers who demand the most from their tools.

Features:

-Anodized aluminum body, 420 stainless jaws
-Anodized, PTFE coated, saltwater-safe
-Spring-assisted functionality
-Lure-tuning and split ring tools, crimper
-Light wire/braid cutter, safety lock, lanyard hole
-Non-slip handle

Every angler needs at least one good pair of pliers, and the saltwater-safe Mustad 7.5” Straight Nose Fishing Pliers provide a solid multi-functional option. Made of drop-forged 420 stainless steel with a non-stick coating, they are built to endure marine environments while efficiently removing hooks, squashing barbs, and much more. Beyond doing the standard tasks of pliers, the Mustad 7.5” Straight Nose Fishing Pliers can also perform crimping duties and cut through wire and superlines with ease. Featuring a non-slip grip, safety lock, and lanyard hole, the Mustad 7.5” Straight Nose Fishing Pliers get the job done quickly so anglers can go straight back to catching fish.

Features:

-420 stainless, non-stick coating
-Textured jaws
-Tungsten-carbide braid/wire cutter
-Non-slip grip, safety lock, lanyard hole
-Saltwater safe

The Deps MS Vibration is a high-performance lipless crankbait designed for bass fishing. Manufactured by the renowned Japanese tackle brand Deps, this lure is crafted to deliver exceptional vibration and acoustic feedback, making it an effective tool for attracting bass in various conditions.

Key Features

• Design & Build: The MS Vibration features a low center of gravity, which enhances stability during the fall and reduces line entanglement. Its body design minimizes lift and pulling resistance, allowing it to stay within the strike zone longer and facilitating both slow and fast retrieves.

• Internal Weighting:

  • RT (Rattling): Equipped with a combination of brass, stainless steel, and glass BBs, the RT model produces a multi-layered acoustic, enhancing casting distance and attracting fish from greater depths.

• Premium Components: Both models are fitted with ultra-realistic 3D eyes and sharp treble hooks, ensuring rapid hook penetration and a lifelike appearance that mimics baitfish.

• Versatility: The MS Vibration is suitable for various fishing techniques, including ripping through grass, stop-and-go retrieves, or burning it back to the boat, making it adaptable to different fishing scenarios. 

Specifications

• Length: 2.8 inches

• Weight: 3/4 oz

• Action: Sinking

• Class: Lipless Crankbait

The Daiwa QG750 is an ultralight spinning reel designed for anglers targeting species like trout, panfish, and ice fish. With its compact size and lightweight construction, it's well-suited for use with ultra-light rods, offering a balance between strength and sensitivity.

🎣 Key Specifications

• Bearings: 4 ball bearings + 1 roller bearing

• Gear Ratio: 5.1:1

• Line Capacity:

  • Monofilament: 4 lb / 110 yards, 6 lb / 80 yards

  • Braided: 8 lb / 100 yards

• Drag Max: 7 lbs

• Weight: 6.2 oz (176 g)

• Line Per Handle Turn: 22.8 inches (58 cm)

• Frame: Lightweight composite

• Spool: Aluminum ABS

• Handle: Aluminum folding arm with soft-touch knob

Notable Features

• Ultralight Design: Its compact size and weight make it ideal for pairing with ultra-light rods, enhancing sensitivity and ease of use.

• Smooth Operation: Equipped with 4 ball bearings and 1 roller bearing, it ensures a smooth retrieve.

• Versatile Line Compatibility: Suitable for both monofilament and braided lines, accommodating various fishing preferences.

• Portability: The folding handle design allows for easy storage and transport, making it convenient for anglers on the go.

The Zoom Winged Fluke is an innovative twist on the classic Zoom Super Fluke, designed to enhance your soft jerkbait arsenal. Featuring two small wings on each side of its head, this bait offers a unique darting and gliding action that mimics a dying baitfish, making it particularly effective for bass fishing. 

Key Features

• Winged Design: The added wings create an erratic, dying baitfish action that bass find irresistible. 

• Versatile Rigging: Ideal for various techniques, including weightless soft jerkbait presentations, Carolina rigs, and jig heads. 

• Tail Action: The tapered, forked tail provides an erratic fluttering action at both slow and fast retrieval speeds. 

• Size Options: Available in 4-inch and 5-inch sizes, catering to different fishing needs. 

Performance Insights

Anglers have reported success using the Winged Fluke in various conditions. Some prefer fishing it weightless for a topwater presentation, while others opt for a keel-weighted worm hook to navigate through vegetation and brush. Techniques like the "burn and stop" retrieve have also proven effective. 

Considerations

While many anglers praise the Winged Fluke's action, some have noted issues with packaging leading to bent tails and slight deformities. Additionally, comparisons to other jerkbaits, like the Deps Sakamata Shad, have been made, with some anglers preferring the latter for its softness and action.

The Shimano Antares 100 B redefines baitcasting excellence through precision engineering and innovative technology. This flagship reel combines the revolutionary MGL Spool IV's reverse-taper design with the adaptive SVS Infinity braking system to virtually eliminate vibration and backlash while maximizing casting distance, particularly with lightweight lures.

Housed in a compact magnesium HAGANE Body, the Antares delivers exceptional ergonomics with its redesigned clutch mechanism for superior handling and spool accessibility. Available in HG and XG gear ratios for both right and left-handed anglers, this 100-size reel represents the absolute pinnacle of Shimano's baitcasting technology, offering unmatched performance for discerning anglers.

Features:

• MGL Spool IV
  SVS Infinity
  SilentTune
  MicroModule Gear
  HAGANE Body

SPECIFICATIONS

The Owner Cultiva Flashy Blade is a versatile fishing lure component designed to enhance your bait's visibility and vibration in the water. Here's a detailed overview:

The Flashy Blade is a spinner blade attachment used in various fishing rigs, including soft plastic setups and jigs. Its primary function is to add flash and vibration, simulating the movement of baitfish to attract predatory fish.

Key Features

• Blade Type: Typically features a willow blade, known for its round, spoon-shaped design that produces maximum vibration. This design is particularly effective in murky water or low-visibility conditions. 

• Material: Crafted from durable materials to withstand the rigors of fishing and ensure longevity.

• Finish Options: Available in various finishes, including gold and silver, to match different water conditions and target species.

How to Use It

The Flashy Blade can be incorporated into your fishing setup in several ways:

• As a Trailer: Attach it to the rear of a soft plastic bait to add flash and vibration.

• On a Hook: Attach it to the shank of the hook of a plastic small swimbait.

• With Spinnerbaits: Use it in conjunction with spinnerbaits to increase their effectiveness.

This versatility allows anglers to adapt to various fishing scenarios and target different species.

The Avet Raptor Plus 3-Speed series represents Avet’s top-tier conventional reels, engineered for versatility in casting, trolling, and vertical jigging. These reels are designed to handle both monofilament and braided lines, making them suitable for various fishing techniques.

Key Features

• Three-Speed Gear System: Offers three gear ratios—1.3:1 (low), 2.4:1 (medium), and 5.4:1 (high)—allowing anglers to adjust the retrieve speed based on fishing conditions.

• Dual Drag System: Equipped with a powerful dual carbon fiber drag system providing up to 50 lbs of drag at full and 40 lbs at strike, ensuring smooth and reliable performance.

• Magnetic Cast Control (MC Cast): Features a magnetic braking system that minimizes backlash, enhancing casting accuracy and distance.

• Precision Construction: Crafted from precision-machined 6061 T-6 marine-grade aluminum and stainless steel components, anodized for superior corrosion resistance and durability.

• Enhanced Handle Design: An offset machined handle arm reduces the centerline profile and cranking wobble, providing a more comfortable and efficient cranking experience.

• Additional Features: Includes a ratcheting glide plate, strike stop button, loud alarm clicker, and reel clamps with harness lugs for added convenience and versatility.

Specifications

• Weight: Approximately 29 oz (HXJ models) to 34 oz (HXW models).

• Line Capacity: Varies by model; for instance, the HXW 3 MC Raptor Plus has a capacity of 620 yards of 100 lb braid.

• Retrieve Per Crank: 11" (low), 21" (medium), and 47" (high)

• Drag Type: Lever drag with adjustable strike pre-set.

• Made in the USA: Proudly manufactured in the United States, ensuring high-quality craftsmanship.

These reels are ideal for anglers targeting large game fish, offering the power, durability, and versatility needed for various fishing scenarios.

The Gamakatsu Gika Rig Weight is a specialized terminal tackle component designed to enhance the versatility and effectiveness of the Gika Rig technique. This weight features an elongated drop-shot style and attaches directly to the Gika Rig hook eye via a solid ring, allowing for a natural, free-floating presentation of soft plastics.Key Features:

• Quick-Change Snap: Equipped with a snap that enables anglers to swiftly swap weights, adapting to varying conditions and depths. Stealthy Black Finish: The black coating minimizes visibility, ensuring a discreet presentation in various water conditions. Weight Size Stamped: Each weight is permanently marked with its size for easy identification, facilitating quick adjustments during fishing. 

• Versatile Weight Options: Available in multiple sizes to cater to different fishing scenarios and preferences.

Specifications:

• Material: Lead with black finish

• Attachment: Solid ring with snap for easy weight changes

• Sizes Available: 1/8 oz, 3/16 oz, 1/4 oz, 3/8 oz

• Quantity per Pack: 4 weights 

Usage Tips:

The Gika Rig Weight is ideal for finesse presentations, allowing soft plastics to fall naturally and rotate as they descend. Its design is particularly effective for targeting bass in various cover types, providing a versatile option for anglers seeking to adapt to changing conditions.

Submission Fishing Death Blade Jigs,  is effective in many conditions. Whether you're casting out on a boat for pelagic, vertical fishing for bass off the docks, casting from shore, or even fishing the harbors the death blade jig can be very productive. This jig's unique shape and blade as a tail produces a fluttering, twirling action on the fall and an erratic swimming action with a flash on the tail on the retrieve. It can be fished vertically or cast and retrieved. It’s the ultimate dying baitfish imitator, and greedy fish won’t be able to resist.

Key Features:

• Compact Design: Weighs approximately 15g, making it suitable for light tackle applications.

• Unique Blade Tail: Equipped with a blade tail that creates additional flash and vibration, attracting fish even in low-visibility conditions.

• Versatile Action: Performs well with slow, erratic retrieves, mimicking the movement of injured baitfish.

• Durable Construction: Built to withstand the rigors of saltwater fishing, ensuring longevity and reliability.

• Variety of Colors: Offered in multiple color patterns to match various fishing environments and preferences.

Ideal For:

• Fishing Techniques: Slow-pitch jigging, vertical jigging, and casting.

• Target Species: Bass, rockfish, and other inshore predators.

• Fishing Environments: Ideal for use in kelp beds, rocky structures, and other inshore habitats.

The BKK OCD Accessory Box is designed for anglers seeking efficient terminal tackle storage. Crafted from durable, water-resistant plastic, it integrates seamlessly with the BKK OCD Tackle Storage System (Optimized Containment Device). Available in small (2.02” x 1.37” x 0.55”) and medium (2.75” x 2.02” x 0.55”) sizes, each pack includes five boxes with front and side labeling stickers for quick identification of hooks or accessories.

Features include a pull tab for easy extraction, water-repellent and corrosion-resistant properties, and sturdy closures. These boxes are ideal for organizing small to medium tackle, though some users note the glossy labels don’t absorb ink well, limiting customization.