New Arrivals

The Owner STX-71 Stinger Treble Hooks are ultra-strong, premium treble hooks designed for heavy-duty saltwater and big game fishing. Crafted with Owner’s proprietary Zo-Wire, these 5X+ strong hooks offer exceptional strength in a thinner wire diameter, ensuring superior hook penetration, sharper points, and reduced weight for enhanced lure action. The STX-71 features forged shanks and Super Needle Points for maximum durability and reliable hooksets, even under extreme pressure from large predatory fish.

What makes this hook different is the bend on the point of the hook.  Some hooks are bent too much making it difficult to hook the fish.  This hook has the right amount of bend to keep the fish on, but not too much so that it's difficult to set the hook.

Finished with a corrosion-resistant vacuum-tinned coating, these hooks are ideal for targeting species like tuna, amberjack, and giant trevally when used with large plugs, poppers, or jigs. The STX-71’s design emphasizes balance, with a wide gape and short shank to optimize hook-up rates while minimizing leverage for fish to throw the hook. Pre-rigged with heavy-duty split rings, the STX-71 is ready for immediate use in demanding offshore environments, making it a top choice for anglers seeking uncompromised strength and performance.

Specifications and Pack Sizes

The Okuma Tesoro Lever Drag Jigging Reel is engineered for expert saltwater anglers demanding power, precision, and durability. Its solid one-piece 6061-T6 machined aluminum frame and forged side plates provide exceptional strength for high-drag jigging.

Perfect for vertical and slow pitch jigging, it features a cold-forged, Type-II anodized spool that ensures consistent performance. The advanced Carbonite Dual Force Drag system offers up to 46 pounds of smooth, controlled drag, while the reel’s design guarantees reliable operation under extreme pressure. Every aspect of the Tesoro LDJ is built to excel in tough saltwater environments.

Penn Squall Lever Drag 2-Speed reels combine durability and advanced performance for serious anglers. Featuring the Quick-Shift 2-speed system, they allow seamless transitions between speeds for versatile fishing conditions. The graphite frame and sideplates house precision-machined stainless steel gears designed for strength and reduced weight.

Four shielded stainless steel ball bearings ensure smooth operation, while the Dura Drag system delivers consistent pressure without hesitation or surging. The forged aluminum spool with Line Capacity Rings provides clear line monitoring, and the double dog ratchet anti-reverse system offers enhanced handle stability and durability.

• Forged and machined aluminum spool
• Stainless steel main and pinion gear
• Dura-Drag washers virtually eliminate hesitation, even under extreme drag settings
• Quick-Shift 2-speed system
• 4 Shielded stainless steel ball bearings
• Double-dog ratchet anti-reverse
• Line Capacity Rings

The Okuma Inspira ISX Spinning Reel features advanced diecast aluminum Torsion Control Armor (TCA) technology, enhancing torsion and flex resistance by up to 40%. Its double arm body design ensures precise internal alignment, resulting in a stronger, more efficient reel. Designed for anglers seeking durability and smooth performance, the Inspira ISX delivers reliable control and an exceptional fishing experience.

Pros

• Lightweight and Strong: At 7.1–10.1 oz, it’s notably light for its class (e.g., ISX-C5000XA feels like a 3500-size reel), with aluminum and C-40X carbon construction balancing strength and weight.
• Smooth Performance: 9 bearings and Flite Drive system deliver “butter-smooth” drag and retrieves, as noted in user reviews on Amazon and Reddit.
• Versatile Applications: Suitable for freshwater (trout, bass, walleye) and inshore saltwater (redfish, snook), with sizes covering light to medium-heavy fishing needs.
• High Drag Power: Up to 24 lbs (4000/5000 sizes), competitive with higher-priced reels, ideal for larger fish.
• Corrosion Resistance: CFR and corrosion-resistant coatings make it durable for saltwater, with users reporting no issues after sand exposure (Amazon reviews).
• Braid-Ready Spool: Eliminates the need for backing, with a rubber band to prevent slippage, praised for clean line lay with braid (6lb braid performs well on ISX-20B).

The Okuma Safyre Spinning Reel is engineered for dependable performance in both freshwater and saltwater inshore fishing. Its oversized HDG+ high-density gearing and machine-cut brass pinion gear deliver increased torque and long-lasting durability. Featuring the Flite Drive system and Gear Stabilizing System, it ensures smooth, stable operation.

The multi-disc Carbonite drag provides consistent stopping power, while the 7BB + 1RB stainless-steel bearing setup offers corrosion resistance and fluid retrieval. With IPX-3 splash protection from the Hydro Block II body and moisture-reducing Cyclonic Flow Rotor, this reel is built to endure. A rigid machined aluminum handle screws directly into the body for a secure, wobble-free retrieve.

The new Okuma Hawaiian Custom Travel Rods are built for anglers who want premium performance in a compact, travel-ready design. Crafted with lightweight and responsive 24-ton low resin carbon blanks, these rods offer incredible sensitivity and strength whether you’re chasing reef fish in paradise or hitting your favorite local waters.

Each model features a 3- or 4-piece construction for easy packability, without sacrificing the power and action you expect from a high-end rod. Outfitted with durable stainless steel guide frames and Zirconium inserts, they’re ready for both braided and monofilament lines. The split butt design helps reduce weight and improve overall balance, while the TPE foam fore and rear grips offer comfort and long-lasting durability.

To top it off, these rods feature a sleek 3K metal woven finish for a high-end custom look, and each one comes with a protective travel tube for safe and easy transportation. Backed by a 1-year limited warranty, the Okuma Hawaiian Custom Travel Rods are your perfect companion for fishing at home or wherever your adventures take you.

Features:

• Light and responsive 24-Ton, low resin carbon rod blanks
• 3 or 4 pcs blank construction depending on model
• Features stainless steel guide frames for durability
• Zirconium guide inserts for braided or monofilament lines
• Split butt design to reduce weight and improve balance
• Specialized TPE foam material on fore and rear grip for durability
• All rods feature a 3K metal woven material for custom look
• Protective rod tube for storage and transportation

Discover the enhanced appeal of the Damiki Fat Armor Shad 3.8" soft jerkbait, a versatile soft plastic swimbait crafted to elevate your bass fishing tactics with a fuller, more enticing silhouette. Building on the trusted Armor Shad design, this 3.8-inch version introduces a deeper belly to better replicate mid-sized forage like threadfin shad, small gizzard shad, or baby bluegill, making it an ideal choice for finesse presentations in freshwater lakes and reservoirs.

Engineered for erratic darting and gliding action that mimics a fleeing baitfish, the Fat Armor Shad 3.8 excels when paired with a Damiki Rig jighead or Erie-style head. Dead-sticked, it hovers level underwater like a dying shad, drawing strikes from suspended bass, while its subtle twitches trigger reaction bites from pressured fish. The ribbed body not only amplifies its profile for better visibility on forward-facing sonar but also enhances flexibility for lifelike movement, ensuring it cuts through water with natural precision.

Infused with scent for superior attraction and molded from super-soft plastic, this jerkbait delivers a realistic texture that encourages bass to hold on longer during hooksets. Whether you're targeting schooling fish over deep structure or finesse dropping near brush piles, the Damiki Fat Armor Shad 3.8 stands out as a go-to option for tournament anglers and everyday enthusiasts seeking consistent results with lightweight lures under tough conditions.

Key Features

• Deeper belly design for accurate imitation of larger forage profiles, enhancing sonar detection and visual appeal.
• Ribbed jerkbait body that increases flexibility and water displacement for erratic, darting retrieves.
• Scent-loaded formula to boost fish attraction and retention during strikes.
• Super-soft plastic construction paired with textured ribs for a natural, holdable feel.
• Versatile rigging compatibility, including Damiki Rig, dropshot, or hover rigs for multiple depths and scenarios.
• Proven effectiveness for bass and select saltwater species in cold or clear water environments.

Specifications

Experience the ultimate inshore fishing performance with Okuma Hawaiian Custom B Spinning Rods. These rods, designed and built by local fishermen using cutting-edge technology, are tailored for specific species and regions, making them perfect for Hawaiian shore-based anglers. Trust in the expertise and passion of local anglers with the updated and improved Okuma Hawaiian Custom B Series Rods, built to satisfy your craving for the perfect catch. Elevate your game with versatile lengths and designs for whipping, chasing Menpachi, plugging, and sliding for Ulua. 

For Fishing in California:

• Surf Fishing:
  • Why It Works: The rods’ lengths (8'6" to 14'0") and medium-heavy to heavy power ratings (e.g., 8-20 lb line for 10'7"–13'0" models, 30-65 lb line for 8'3"–9'6" popping models) are ideal for long-distance casting from California’s beaches, piers, or rocky shores. The split butt design and zirconium guide inserts ensure smooth line flow for braided or monofilament lines, critical for casting heavy lures or baits into the surf.
  • Target Species: California surf species like surfperch, corbina, barred perch, halibut, and striped bass.
  • Technique Details: Use models like the HWM-S-1072MHb (10'7", 8-20 lb line, 1/2-2 oz lures) or HWM-S-1302MHb (13'0", 8-20 lb line, 1/2-2 oz lures) for casting soft plastics, swimbaits, or metal spoons into the surf zone. The longer 12'0"–14'0" models (e.g., HWM-S-1402MHb) excel for reaching deeper troughs or beyond breaking waves.
  • California Locations: Ideal for beaches like Santa Monica, Huntington Beach, or San Diego’s Mission Bay, where long casts are needed to reach feeding fish.
• Popping and Surface Lure Fishing:
  • Why It Works: The shorter, heavier models (e.g., HWP-S-832MHb, 8'3", 30-65 lb line, 30-160 g lures; HWP-S-832Hb, 8'3", 50-100 lb line, 90-200 g lures) are specifically designed for popping, with the backbone to throw large surface lures and handle explosive strikes. The rods’ fast to moderate-fast tapers provide the responsiveness needed for working poppers or stickbaits.
  • Target Species: Yellowtail, bonito, and occasionally tuna or dorado (mahi-mahi) when they move closer to California’s coastal waters.
  • Technique Details: Use large poppers or stickbaits (30-200 g) with the 8'3" popping models for aggressive surface presentations. The rods’ ALPS-316 stainless steel guides and TPE foam grips ensure durability and comfort during high-energy retrieves.
  • California Locations: Effective around Southern California’s Channel Islands or coastal kelp beds (e.g., La Jolla, Point Loma) where pelagics like yellowtail feed near the surface.

All models are 2 piece rods.

The Daiwa Coastal TW 200 Baitcasting Reel is designed for inshore saltwater and freshwater fishing. Its T-Wing System reduces line friction for longer, accurate casts. With seven corrosion-resistant ball bearings and a durable aluminum spool, it offers smooth performance and extra line capacity to handle big fish with ease.

The Coastal TW 200 features high-strength brass gearing for maximum winding power and an Ultimate Tournament Drag (UTD) system with up to 15.4 lbs of drag, providing smooth and consistent stopping power. Its aluminum frame and side plate maintain precise alignment of internal components, enhancing durability and performance. The 100mm swept handle with custom EVA knobs delivers superior cranking power and comfort, even in wet conditions. With Magforce Cast Control for precise casting adjustments, this reel excels in both inshore saltwater and freshwater applications. Available in a 7.3:1 gear ratio with left- and right-hand retrieve options, the Coastal TW 200 combines rugged construction with a sleek design, making it a versatile and reliable choice for serious anglers.

Specification Table

The Daiwa Tatula TW 150 Baitcasting Reel is designed for heavy-duty bass fishing, offering smooth, durable performance. Its reinforced HyperDrive gears and rigid aluminum frame provide strength and precision, while the reliable clutch ensures consistent casting control. Ideal for deep cranking, flipping, and pulling heavy lures.

The reel’s T-Wing System (TWS) reduces line friction during casts, enabling longer, more accurate throws with minimal backlash, even when using non-aerodynamic baits or casting into the wind. The deep-capacity spool accommodates heavy braided or monofilament lines, ideal for power fishing, while the Magforce Z braking system allows quick adjustments for various lure sizes and conditions. With a 100mm swept handle and soft-touch knobs, the Tatula TW 150 ensures all-day comfort and superior torque. Available in three gear ratios (5.5:1, 6.3:1, and 7.3:1) with both left- and right-hand retrieve options, this reel is finished in a sleek matte black with iconic spider graphics, combining style with functionality. The Tatula TW 150 is a must-have for anglers seeking a reliable, high-performance baitcaster for demanding bass fishing scenarios.

Specification Table

The Daiwa Tatula TW 200 Baitcasting Reel represents the pinnacle of heavy-duty baitcasting performance, engineered to tackle large baits and big fish with unmatched power and precision. Designed for anglers who demand reliability when casting oversized lures like glidebaits, swimbaits, A-rigs, frogs, and rats, this reel combines cutting-edge technology with robust construction. Featuring Daiwa’s HYPERDRIVE system, the Tatula TW 200 boasts a Hyper Armed Housing for rock-solid rigidity, ensuring effortless cranking under heavy loads without flex or gear binding. The innovative Hyperdrive Gearing enhances smoothness and durability with redesigned, stronger gear teeth that distribute pressure evenly for long-lasting performance. The new Hyper Tough Clutch provides crisp, reliable spool engagement for consistent casting.

The Daiwa Tatula TW 200 features the T-Wing System to reduce line friction for longer, more accurate casts. Its deep spool and Magforce brake help cast bigger lures farther. Built with a strong aluminum frame and brass gears, it offers durability and smooth performance. The comfortable handle and multiple gear options suit various fishing styles, making it ideal for heavy-cover and trophy fishing.

Specification Table

The Daiwa Saltiga 35 Jigging Star Drag Reel is a premium conventional reel engineered for serious offshore anglers targeting large, deep-water species like yellowtail, bluefin, yellowfin tuna, and grouper. Featuring Daiwa’s revolutionary Hyperdrive Design, this reel delivers unmatched power, precision, and durability.

The Hyper Armed Housing, crafted from a precision-machined aluminum one-piece frame and side plate, ensures maximum rigidity and precise alignment of internal components, even under extreme pressure. The Hyper Tough Clutch provides rock-solid gear engagement and disengagement, while the Hyperdrive Digigear, with oversized, reinforced gear teeth maintaining 3-point contact, offers seamless rotation and reduced wear for long-lasting performance. 

The Hyper Double Support system stabilizes the pinion gear with bearings on both sides, enhancing cranking power and smoothness. Equipped with Magsealed ball bearings, the reel resists saltwater intrusion and corrosion, ensuring longevity in harsh marine environments. The Ultimate Tournament Drag (UTD) system delivers ultra-smooth, fade-free drag performance with up to 28.7 pounds of maximum drag, ideal for stopping powerful fish.

Additional jigging-specific features include an auto-engaging clutch, a spool lock for breaking free from snags, a narrow spool for effortless line management, and an 85mm T-shape power handle (adjustable 100-110mm) for ergonomic comfort and increased torque. An anode plate further enhances corrosion resistance, extending the reel’s lifespan. 

Specifications

Notes:

• Frame and Side Plate: Precision-machined aluminum one-piece frame with Hyper Armed Housing for rigidity and durability.

• Drag System: Ultimate Tournament Drag (UTD) for smooth, fade-free performance with audible drag clicker.

• Technologies: HYPERDRIVE Design (Hyper Armed Housing, Hyper Tough Clutch, HYPERDRIVE DIGIGEAR, Hyper Double Support), Magsealed ball bearings, Anode Protection for corrosion resistance.

• Additional Features: Auto-engaging clutch, spool lock mechanism, narrow spool for line management, 85mm T-shape power handle (adjustable 100-110mm), thumb-holding frame for ergonomic handling.

• Applications: Ideal for deep-water slow pitch and medium-speed jigging, targeting species like yellowtail, tuna, and grouper.

• Warranty: 5-year Limited Warranty against manufacturing defects and free 5-year clean-and-service plan with proof of purchase.

The Daiwa Luvias ST Spinning Reel is a specialized, lightweight reel engineered for super-finesse fishing, targeting species like trout, panfish, crappie, and bass that demand precision and delicacy. Featuring Daiwa’s revolutionary AIRDRIVE design, the Luvias ST boasts an AIRDRIVE Rotor, Spool, Bail, and Shaft, delivering flawless, effortless rotation with enhanced balance and reduced weight.

The reel’s ZAION Monocoque (MQ) body, constructed from lightweight, corrosion-resistant carbon material, amplifies rigidity and smoothness while maintaining a compact, durable frame. The A7075 Tough DigiGear, crafted from high-strength aluminum alloy, offers superior durability and lighter weight compared to traditional gears, ensuring smooth power transfer.

The 24 Luvias ST (Sensitive Tune) models, including ST LT and ST SF, prioritize ultra-light rotation by using oil-type ball bearings (BB) instead of grease-type BB for the main rotating parts and omitting the Magsealed pinion for minimal weight. With a sleek matte black spool and gunmetal handle and engine plate, the Luvias ST combines stoic aesthetics with cutting-edge technology, making it the ultimate tool for finesse anglers seeking unmatched sensitivity and performance.

Specifications

Notes:

• Body Material: ZAION Monocoque (MQ) body for lightweight rigidity and corrosion resistance.

• Rotor and Spool: AIRDRIVE Rotor and Spool for reduced weight and enhanced balance.

• Drag System: ATD Type-L drag for consistent pressure on light lines.

• Technologies: AIRDRIVE Design (Rotor, Spool, Bail, Shaft), A7075 Tough DigiGear, oil-type ball bearings (Sensitive Tune), no Magsealed pinion for weight reduction.

• Applications: Ideal for super-finesse fishing targeting trout, panfish, crappie, and bass in freshwater environments.

• Additional Features: Matte black spool, gunmetal handle and engine plate, Twist Buster II line roller, ABS long-throw spool, Cross Wrap line installation, one-piece AIR BAIL.

The Accurate Ascender Star Drag Reel is a high-performance conventional reel designed for anglers seeking lightweight durability and exceptional drag power in saltwater and inshore fishing. Built with Accurate’s patented TwinStarDrag® technology, it delivers smooth, even drag pressure by applying stainless steel and carbon fiber washers on both sides of the main gear, ensuring consistent performance and up to 30 pounds of stopping power.

Constructed from T6 6061 aircraft-grade aluminum using CVX® technology, the Ascender offers a robust yet lightweight frame, making it ideal for casting lures or battling hard-fighting fish like tuna, yellowtail, and striped bass. The reel features ABEC 3 bearings for ultra-smooth operation and Accurate’s Xtreme Casting Technology® (XCT) for enhanced castability with minimal backlashes.

Specifications

Notes:

• Frame Material: T6 6061 aircraft-grade aluminum with CVX® technology for lightweight strength.

• Drag System: Patented TwinStarDrag® with stainless steel and carbon fiber washers for smooth, consistent performance.

• Technologies: Xtreme Casting Technology® (XCT) for improved casting distance, Main Gear Bearing Support (MBS) for durability, and centrifugal cast control system.

• Applications: Suitable for jigging, live bait fishing, bottom fishing, and targeting species like tuna, yellowtail, and striped bass.

• Additional Features: Six ABEC 3 ball bearings plus one roller bearing, stainless steel gears, aluminum power arm with rubber football knob, spool lock mechanism, made in the USA.

Elevate your inshore angling with the Shimano Exsence B spinning reel, a top choice in Shimano's lightweight series for anglers seeking performance without added weight. Designed for finesse fishing in saltwater, this reel blends advanced technology with a sleek design to deliver smooth retrieves and precise lure control, ideal for targeting sea bass, redfish, or trout in coastal waters.

The lightweight rotor, made from CI4+ carbon with an asymmetrical profile, reduces rotational inertia by up to 22%, making casts feel effortless. Paired with technology for precise line lay, it ensures longer, tangle-free casts, even with lures under 1/4 oz. The rigid body and gear offer cold-forged durability, eliminating flex during intense fights, while a system minimizes vibration for quiet operation and smooth performance.

For drag performance, the drag system provides over 10x the durability of standard systems, with instant adjustments to handle surges on light line. An anti-twist fin prevents line sags and wind knots, and water resistance ensures reliability in saltwater. Weighing as little as 6.2 oz in the 2500 size, the Shimano Exsence B spinning reel shifts your center of gravity closer to the rod, reducing fatigue on long outings. Whether you're finesse dropping in brackish bays or casting topwaters at dawn, this lightweight saltwater spinning reel helps you feel every subtle bite and current shift. Experience a blend of low-inertia rotation and strength for your next trophy catch.

Key Features:

• MGL Rotor: Ultra-light CI4+ carbon construction with asymmetrical design for reduced rotational inertia and enhanced responsiveness.
• InfinityLoop Technology: Ultra-slow spool oscillation for precise line lay, enabling longer casts with light lures.
• HAGANE Body and Gear: Rigid, cold-forged construction that eliminates flex and delivers durable power transmission.
• SilentDrive System: Redesigned components for micron-level tolerances, minimizing noise and vibration for smooth operation.
• DuraCross Drag: High-durability drag washers offering over 10x the lifespan of standard systems, paired with Rapid Fire Drag for quick adjustments.
• Anti-Twist Fin: Prevents line sagging and tangles by maintaining even line flow off the spool.
• X-Protect Water Resistance: Labyrinth structure and coatings for superior saltwater corrosion protection.
• G-Free Body: Shifts center of gravity toward the rod handle to reduce fatigue during extended use.