New Arrivals

The BKK OCD Tackle Storage System-A2 Starter Kit (Optimized Containment Device) is designed for anglers who demand precision and organization for their terminal tackle. This system ensures your hooks and accessories stay neatly arranged and easily accessible. Crafted from durable polypropylene, the A2 features a soft, waterproof gasket and strong latches for a watertight seal, protecting your gear from moisture and harsh conditions. Perfect for building a customized tackle storage solution, the A2 is optimized for BKK Armor Point Hook and Accessory Boxes.

Key Features:

• Durable Construction: Made from heavy-duty polypropylene for long-lasting durability.
• Watertight Seal: Soft gasket and secure latches keep contents protected from water and dust.
• Customizable Storage: Supports up to 80 small boxes, 44 medium boxes, or a combination, with adjustable compartments.
• Optimized Design: Tailored for BKK Armor Point Hook and Accessory Boxes, with front and side labeling for quick identification.
• Dimensions: OCD Storage Box measures 13”L x 8.59”W x 2.56”D.
• Starter Kit Contents:
  • (1) BKK OCD Tackle Storage Box
  • (20) Medium Accessory Boxes (2.75” x 2.02” x 0.55”)
  • (8) Small Accessory Boxes (2.02” x 1.37” x 0.55”)

Elevate your fishing game with the Daiwa J-Braid x8, a top-tier 8-strand braided fishing line crafted from the finest materials in Japan. Known for its exceptional strength, smoothness, and sensitivity, this line features a perfectly round profile for reduced tangles, superior casting distance, and optimal performance on both spinning and baitcasting reels. Made with IZANAS fiber, the J-Braid x8 Grand offers four times the abrasion resistance of standard 4-strand braids, ensuring durability against tough conditions. Soft, supple, and easy to spool, it’s a favorite among anglers targeting everything from panfish to large game species.

Key Features:

• Construction: 8-strand braided PE (polyethylene) line for a round, smooth profile.
• Material: Made with ultra-dyneema fiber (similar to Daiwa’s Samurai braid) for enhanced strength.
• Performance: High abrasion resistance, low stretch, and exceptional sensitivity.
• Casting: Smooth and silent through guides, enabling long, accurate casts, even with lightweight lures.
• Colors:
  • Chartreuse: High-visibility for tracking line movement.
  • Dark Green: Natural tone for leaderless setups or camouflage.

The Daiwa J-Braid x8 is a premium 8-strand braided fishing line crafted from the finest materials in Japan. Featuring a perfectly round profile, this high-quality braid is designed for superior strength, sensitivity, and casting distance. Its tightly woven fibers create a smooth, soft, and abrasion-resistant line, making it ideal for both freshwater and saltwater fishing, including finesse spinning, baitcasting, jigging, and deep-drop applications. With an excellent price-to-performance ratio, J-Braid x8 is a top choice for anglers seeking durability and reliability.

Key Features:

• Construction: 8-strand braided PE (polyethylene) line for a round, smooth profile.
• Material: Made with ultra-dyneema fiber (similar to Daiwa’s Samurai braid) for enhanced strength.
• Performance: High abrasion resistance, low stretch, and exceptional sensitivity.
• Casting: Smooth and silent through guides, enabling long, accurate casts, even with lightweight lures.
• Colors:
  • Chartreuse: High-visibility for tracking line movement.
  • Dark Green: Natural tone for leaderless setups or camouflage.

Engineered for anglers who demand precision and performance, the Shimano Outlier Casting Rods deliver superior sensitivity, strength, and balance for an elite fishing experience. Constructed with Shimano’s advanced Hi-Power X blank technology, the Outlier series minimizes rod twist and enhances power transfer, giving you greater casting distance, accuracy, and hook-setting strength. All these features make this rod great for swimbait fishing.

Designed for serious freshwater and inshore anglers, each rod features high-modulus carbon blanks, Fuji K-Series guides with Alconite inserts for smooth line management, and custom Shimano reel seats that provide a secure, ergonomic grip for long days on the water. The Outlier’s fast tapers and responsive tip actions make it ideal for a wide range of techniques—from precision jigging to power fishing with heavy baits.

Whether you're targeting largemouth bass, pike, or inshore species, the Shimano Outlier Casting Rods bring unmatched performance and durability to your arsenal.

Key Features:

• Hi-Power X Construction for reduced blank twist and enhanced strength

• Fuji K-Series Guides with Alconite rings for smooth, tangle-free casting

• Custom Shimano Reel Seat for ergonomic control and comfort

• Premium EVA Handles for secure, all-weather grip

• Technique-specific Actions designed for versatile performance

Engineered for precision and realism, the Jackall Driftfry is a 3, 4, and 5-inch soft jerkbait meticulously designed to imitate small baitfish in finesse applications. Developed in Japan with input from professional anglers, the Driftfry combines lifelike aesthetics with refined performance to give you the upper hand when fish are hesitant or highly pressured.

Key Features:

• Realistic Profile and Action:
  The Driftfry’s slim baitfish profile, detailed scale pattern, and 3D eyes mimic the look and movement of natural forage. Its subtle side-to-side darting motion, especially on hover or free rig setups, perfectly replicates a dying or distressed baitfish.

• Soft, Buoyant Body Material:
  Made from ultra-soft plastic, the Driftfry 3.0 offers excellent pliability, enhancing both action and hook-up ratio. Its slow sink rate allows for a more natural fall, which is critical when targeting suspended fish.

• Belly Slit for Versatile Rigging:
  The slit on the underside makes it easy to rig with a hover-strolling jig head, dropshot, small ball-head jig, or even weightless with an offset hook for a stealthy approach.

• Scent-Infused Formula:
  Pre-loaded with Jackall’s signature scent to encourage longer holds and increased strikes, especially when finesse techniques call for minimal movement and maximum realism.

Specifications:

• Length: 3.0 inches (75mm), 4.0 inches (101.6mm), and 5.0 inches (127mm).

• Weight: ~3.0 1/16 oz, 4.0 1/11 oz, 5.0 1/8 oz

• Material: Soft plastic with infused scent

• Rigging Options: Dropshot, jig head, hover rig, free rig, weightless

• Target Species: Bass, trout, crappie, perch, and other predator fish

• Recommended Gear: Spinning setup with light fluorocarbon or braid-to-leader.  For 5.2 inch model use a casting setup with 8-10 fluorocarbon or braid-to-leader.

Engineered for explosive surface strikes, the Jackall Riser Bait 012 is a revolutionary hard bait that brings a new twist to topwater fishing. With its unique upward-lipped design, the Riser Bait 012 creates an erratic skipping and darting motion, mimicking fleeing baitfish with uncanny realism.

Weighing in at just the right size for finesse topwater action, this lure is ideal for targeting bass, trout, and other predatory species in pressured or clear water conditions. Its built-in riser lip launches the bait to the surface instantly, allowing for long casts and high-speed retrieves without diving below the strike zone.

Whether you're working it over weed beds, open water, or tight to structure, the Riser Bait 012 delivers heart-pounding reaction bites when other lures fail to trigger interest.

Key Features:

• Unique riser lip for instant surface skipping action

• Tight, erratic movement simulates fleeing baitfish

• Ideal for covering water quickly and triggering reaction strikes

• 2 High-quality hooks and durable paint finish

• Designed for topwater finesse and long-distance casting

Elevate your topwater game with the Jackall Riser Bait 012 – where innovation meets adrenaline-pumping performance.

JF Jigging Tungsten Steel Jigs are engineered for serious anglers targeting hard-fighting species like bluefin tuna. Crafted with premium tungsten, these jigs boast a density 1.74x greater than lead, delivering a compact profile that mimics small baitfish, ideal for enticing even the most selective predators. Available in weights of 180g, 250g, and 300g, they sink rapidly to reach deeper waters, minimizing line drag in strong currents for precise control and better bottom contact.

The high-density tungsten construction enhances sensitivity, transmitting high-pitch vibrations to help anglers detect subtle strikes or structure instantly. Perfect for vertical jigging or casting into feeding frenzies, these jigs feature durable, unpainted finishes with options like Red Polka Dot or Katy Perry designs for added visual appeal. Designed without hooks, they allow customization with your preferred assist hooks for versatility across fishing conditions.

Whether you're battling SoCal bluefin or other pelagic giants, JF Jigging Tungsten Steel Jigs offer unmatched performance, faster fall rates, and a smaller silhouette that outperforms traditional lead jigs. Elevate your offshore game with this must-have tool for deep-sea success.

Key Features:

• Material: High-quality tungsten, 1.74x denser than lead

• Weights: 180g, 250g, 300g

• Profile: Compact, lifelike baitfish imitation

• Performance: Faster sink rate, reduced drag, enhanced vibration transmission

• Customization: Hookless design for angler-preferred hook setups

• Target Species: Bluefin tuna, grouper, snapper, and other pelagics

• Applications: Vertical jigging, offshore casting

Note: Does not come with hooks.

The Major Craft JigPara Vertical Tungsten Jigs 180g are the ultimate secret weapon for targeting SoCal bluefin. Made with tungsten, these jigs have a density 1.74x heavier than lead, resulting in a smaller profile that attracts even the most finicky species. Tungsten's high density also allows for faster drops and better transmission of vibrations, making it a must-have tool for any angler. Experience the superior performance of tungsten with the JPV-TG jigs.

Does NOT come with hooks.

The AFTCO Samurai HD Olive Heather Sun Shirt is designed for anglers and outdoor enthusiasts seeking superior sun protection and comfort. This long-sleeve, hooded performance shirt features AFTCO’s advanced technologies, including AFBLOCK UPF 50+ sun protection to block over 98% of harmful UV rays, AFCOOL quick-dry and moisture-wicking fabric, and AFGUARD stain resistance for easy maintenance. The Samurai HD offers a slightly more generous Active Fit, ensuring comfort during long days on the water or in the sun. With antimicrobial treatment to reduce odor, this shirt keeps you fresh and stylish both on and off the water.

Key Features:

• UPF 50+ Sun Protection: Blocks over 98% of harmful UV rays, ideal for extended outdoor activities.
  
  
• AFCOOL Technology: Quick-dry, moisture-wicking fabric keeps you cool and comfortable in hot conditions.
  
  
• AFGUARD Stain Resistance: Repels stains for easy cleaning and long-lasting wear.
  
  
• Antimicrobial Treatment: Reduces odor, ensuring freshness during prolonged use.
  
  
• Material: 92% Polyester, 8% Spandex for stretch and breathability, enhanced by AFLEX technology for added flexibility.
  
  
• Hooded Design: Provides extra coverage for neck and ears, perfect for all-day sun exposure

Unleash your potential to conquer monster Bluefin Tuna with the correct hooks for your jig, meticulously crafted for vertical jigging, slow-pitch jigging, and high-speed knife jigging. Engineered for strength and reliability, these assist hooks are your ultimate companion for targeting trophy BFT in demanding offshore conditions.  BFT CJ Assist Hooks pair to the 150-250g Tungsten jigs perfectly, as well as current sniper jigs.

Key Features:

• Ultra-Strong BKK 5X Hooks: Forged from high-carbon steel with a razor-sharp, curved point and Bright Tin coating for superior corrosion resistance, ensuring deep penetration and lasting durability against the toughest saltwater predators. Available in sizes 7/0 to 11/0, perfect for jigs from 150g to 500g+.
• Heavy-Duty Quad PE Assist Cord: Constructed with 400#–550# Dyneema or Kevlar cord, providing unmatched tensile strength and flexibility. The durable cord enhances hook movement, increasing hookup rates while reducing the chance of fish throwing the hook during aggressive fights.
• Solid Stainless Steel Rings: Equipped with 200#–250# seamless solid rings for a secure connection to your jig or leader, eliminating weak points and ensuring reliability under extreme drag pressures. Optional #8–#9 Owner Ultra Split Rings available for quick rigging.
• Glow-Enhanced Design: Features luminous mylar or shimmer fibers woven into the assist cord, glowing in deep water to attract Bluefin Tuna and conceal the hook, weakening the fish’s defenses for more bites.
• Versatile Rigging Options: Pre-rigged with a single or twin hook configuration, ideal for top-only or top-and-bottom setups. Perfect for Flat Fall, Slow Pitch, or Colt Sniper-style knife jigs, ensuring optimal jig action without fouling.

Specifications:

• Hook Sizes: 7/0 (150–300g jigs), 9/0–11/0 (300–500g+ jigs)
• Cord Strength: 400#–550# PE or Kevlar
• Pack Quantity: 2 hooks per pack (single or twin configuration)
• Connection: Solid ring with optional Owner Hyper Wire split ring (250#)
• Applications: Bluefin Tuna, Yellowfin Tuna, and other large pelagic species

The Major Craft JigPara Vertical Tungsten Jigs 250g are the ultimate secret weapon for targeting SoCal bluefin. Made with tungsten, these jigs have a density 1.74x heavier than lead, resulting in a smaller profile that attracts even the most finicky species. Tungsten's high density also allows for faster drops and better transmission of vibrations, making it a must-have tool for any angler. Experience the superior performance of tungsten with the JPV-TG jigs.

Does NOT come with hooks.

The Owner ITTE Snap is engineered for anglers who demand both finesse and power. This high-performance snap features a compact design with a secure locking mechanism, allowing for quick and easy lure changes without sacrificing strength. Made from premium stainless steel, the ITTE Snap resists corrosion in both freshwater and saltwater environments.

Its streamlined profile reduces water resistance, improving lure action and enhancing stealth in the water. Whether you're finesse fishing or going after larger game, the ITTE Snap offers unmatched reliability, so you can focus on what matters—hooking your next catch.

Key Features:

• High-strength stainless steel construction

• Corrosion-resistant for all water types

• Ultra-compact design with smooth locking

• Ideal for quick lure and rig changes

• Perfect for finesse to heavy-duty fishing

The Owner 3 Way Swivels offer ultimate strength and versatility for all your fishing needs. Made with stainless steel and a black chrome finish, these swivels are corrosion-resistant and durable. The smooth barrel design prevents line twists, making it perfect for bottom-bouncing rigs with "break-away" and low-visibility leaders. Trust in these swivels for a successful and hassle-free fishing experience.

Maximize your time on the water with Owner All Purpose Snaps. These stainless steel snaps make changing lures and rigs a breeze, without the hassle of retying your line. The rounded ends ensure your lures stay centered and running true, while the double locking feature provides added security. Upgrade your fishing game now!

These Owner All Purpose Snaps are designed with a heavier wire, making them perfect for saltwater use. Available in X and XX ratings, and featuring a durable gunmetal gray color. Enhance your fishing experience with confidence.