Lucky Craft

Lucky Craft Flash Minnow 110 CIF Surf Jerkbait

The surf is pounding, the tide is moving, and somewhere in the wash a halibut is hunting. Cast the Lucky Craft Flash Minnow 110 into the break, let it work at 2 feet, and hold on. Part of Lucky Craft's California Inshore Fishing (CIF) lineup, the Flash Minnow 110 has been a go-to for inshore saltwater and surf anglers for years — proven on halibut, large perch, corvina, and just about anything else that swims in the surf zone.

The Flash Minnow 110 is as versatile as it is effective. Straight-wind it for a steady swimming action, or rip and pause to trigger reaction strikes — both techniques work, and alternating between them on successive casts is a great way to dial in what the fish want on any given day. For best results, pair it with a 7'6" to 8' medium to medium-heavy rod with fast action, and spool up with 12 lb fluorocarbon for durability in sand and rocks.

Features

• Saltwater-grade tin hooks for strength and corrosion resistance
• Versatile presentation — straight retrieve or rip-and-pause both produce
• Proven on halibut, corvina, large perch, calico bass, and inshore exotics
• Part of Lucky Craft's CIF (California Inshore Fishing) lineup
• Wide range of proven color patterns for varying water clarity

Specs

• Length: 4.5"
• Weight: 5/8 oz
• Depth: 2 ft
• Hooks: Saltwater-grade tin trebles

Recommended Setup

• Rod: 7'6"–8' medium to medium-heavy, fast action
• Line: 12 lb fluorocarbon (Seaguar Abrazx recommended for sand and rock durability)

Best For

• Techniques: Straight retrieve, rip-and-pause, surf casting
• Species: Halibut, Corvina, Perch, Calico Bass, Striped Bass, and inshore exotics
• Environments: Surf, inshore saltwater, sandy beaches, rocky points

Lucky Craft LV Max 500 Lipless Crankbait

The fish are scattered, the water is big, and you need to cover ground fast. Tie on the Lucky Craft LV Max 500 and start burning. A premium lipless crankbait built for power fishing, the LV 500 is the tool tournament pros and weekend warriors alike reach for when they need to locate fish quickly and trigger reaction strikes across a wide range of depths.

Cast it a mile — the LV 500's aerodynamic profile loads up for exceptional distance on every cast. Then work it shallow at 1–3 feet on a fast retrieve, or let it sink and count it down to find schools holding at 10–15 feet. The brass and glass rattle combination produces a unique, distinctive sound that stands out from standard BB rattles — a subtle edge that can make a big difference on pressured fisheries. Pair that with a tight, natural wobble action and you have a bait that looks and sounds like real food.

Features

• Brass and glass rattles produce a unique sound unlike standard lipless crankbaits
• Versatile depth range — burn it at 1–3 ft or count it down to 10–15 ft
• Long-casting aerodynamic profile for maximum water coverage
• Tight wobble action with a natural, lifelike profile
• Premium Lucky Craft construction with realistic color patterns
• Effective for both power fishing and finesse slow-rolling

Specs

• Model: LV 500
• Length: 3"
• Weight: 3/4 oz
• Class: Sinking
• Depth: 1–3 ft (fast retrieve) / 10–15 ft (count-down)

Best For

• Techniques: Power fishing, burning, slow-rolling, count-down deep
• Conditions: Cold water, post-spawn, winter, schooling fish, open water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass

Perfect For

When you need to cover water fast and find fish, the Lucky Craft LV Max 500 is the lipless crankbait that gets it done. A must-have in every serious angler's tackle box.

Lucky Craft Slender Pointer MR Jerkbait

Designed for anglers who know that a slimmer profile triggers more strikes, the Lucky Craft Slender Pointer MR is the answer to what smallmouth bass fishermen have been asking for. Built on the legendary Pointer Minnow platform, this slender-bodied jerkbait cuts through the water column with a tight, darting action that drives bass wild — especially in clear, cold water when fish are finicky and need a reason to commit.

Rig it up, work it with sharp twitches and pauses, and feel the difference a slender profile makes when bass are keying on shad, minnows, or other slender forage.

Best For

• Species: Smallmouth Bass, Largemouth Bass, Spotted Bass, Walleye, Striped Bass
• Techniques: Jerkbait fishing, twitch-and-pause, suspending presentations, cold-water finesse
• Conditions: Clear water, cold fronts, post-spawn, early spring, late fall
• Water: Lakes, reservoirs, rivers, rocky points, main lake structure

Features

• Slender minnow profile triggers strikes from pressured and finicky bass
• Lucky Craft patented magnetic weight transfer system for long, accurate casts even in wind
• Three razor-sharp Daiichi treble hooks for maximum hook-up ratio wherever fish strike
• Suspending action at 50°F — stays in the strike zone during pauses
• Available in two sizes: 97mm and 112mm
• Premium finishes in proven fish-catching color patterns

Specs

Lucky Craft Pointer SP 65 Jerkbait

Small profile. Big action. The Lucky Craft Pointer SP 65 is the compact workhorse of the legendary Pointer lineup — a 2.5" suspending jerkbait engineered with a specially designed brass weight system that creates an exceptionally low center of gravity. The result is a bait that doesn't just pause — it wobbles and vibrates in place, emitting a subtle bass-calling vibration that draws strikes from fish that have ignored everything else.

Work it with a steady retrieve and it dives to 4–5 feet. Stop it, and it suspends perfectly in the strike zone. A short twitch of the rod tip generates a fluid, darting walk-the-dog action underwater that mimics a fleeing baitfish with uncanny realism. Whether you're matching small shad, minnows, or other compact forage, the Pointer 65 is the right tool for the job — and it comes with hooks ready to fish.

Features

• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone at 4–5 feet
• Short rod twitch generates underwater walk-the-dog action
• Compact 2.5" profile — ideal for matching small baitfish and finesse situations
• Comes with hooks included

Specs

• Length: 2.5" (6.5 cm)
• Weight: 3/16 oz (5 g)
• Depth: 4–5 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Best For

• Techniques: Twitch-and-pause, suspending jerkbait, finesse presentations
• Conditions: Clear water, cold fronts, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When fish are keying on small baitfish and need a compact, realistic presentation, the Lucky Craft Pointer SP 65 delivers. Small bait, legendary Pointer action.

Most topwater baits make you choose: pop or walk. The Gunfish 117 has a cupped, concave face that throws water like a popper and a slim tapered body that walks tight side-to-side. Same cast, both actions, decided by what your rod tip does.

Short version: 4-1/2" pencil popper, 3/5 oz, floating, three treble hooks. Built for distance and for pulling fish up out of heavy cover.

Why the 117 Casts Further

Lucky Craft gave this size a thicker taper through the rear than the smaller Gunfish models. More mass behind the center means the bait carries better on the cast and tracks straighter in the air — which matters when fish are boiling forty feet past where you can reach.

That's the whole argument for the 117 over a 95 or a 115: it isn't just a bigger profile, it's a longer cast at the same effort.

Where It Earns Its Keep

• Schooling fish. When they come up out of range, the extra distance is the difference between a cast and a wish.
• Pulling fish from deep cover — brushpiles, cane piles, and standing timber. The concave face throws enough water to call fish up off structure.
• Blueback herring water. Lucky Craft calls this out specifically, and the long slim profile is why — it matches a herring better than a fatter walking bait.
• Open water search. Distance plus a bait that both pops and walks lets you cover a bank fast and change the message without changing lures.

How to Work It

To walk it: short, rhythmic twitches into slack line. The bait needs slack to turn — a tight line drives it straight and kills the side-to-side.

To pop it: harder, sharper snaps. The cupped mouth grabs water and throws it. Use this when fish are deep in cover or the surface has chop on it and you need to be louder.

Mix them. Two walks, a pop, a pause. The pause is not dead time — it floats, so it holds position in the strike zone, and a lot of fish eat it sitting still.

Three Trebles — What That Changes

The 117 carries three trebles: #5, #5, and #4. That's a hooking advantage on a bait fish tend to slash at rather than eat cleanly, and it's the reason short strikes convert more often on this size than on two-hook topwaters.

It also means more hardware to keep track of. Check that hooks aren't fouled on the body before you cast, and use a rod with a forgiving tip — three sets of trebles in a fish will find a way out if you horse it.

Standard and Limited Run Colors

Lucky Craft splits the Gunfish 117 lineup into standard colors and limited-run colors. Three of the four we carry are limited run — Aurora Black, Ghost Minnow, and MS American Shad. When they're gone, they're not automatically coming back.

Fishing It Around Santa Clarita

The topwater window on the local lakes moves week to week, and a long-casting bait earns its money on the days stripers are boiling out of reach. We publish Castaic Lake fishing reports with current conditions — worth reading before you commit a morning to the surface.

Recommended Gear

• Rod: medium to medium-heavy, moderate action, 7' or longer. Length helps the cast; a forgiving tip keeps three sets of trebles in the fish.
• Line: braid to a fluorocarbon or mono leader. Braid moves the bait; the leader gives you abrasion resistance around cover.
• Avoid heavy fluorocarbon straight through — it sinks and pulls the nose down, working against the float and the walk.

Pro Tips from the Tackle Express Crew

• Twitch into slack, not into tension. The single thing that separates people who can make a pencil popper walk from people who can't.
• Wait to feel weight before you set. Setting on the splash pulls it out of the fish's mouth. This costs more topwater fish than anything else.
• Use the pause after a miss. It floats. Let it sit — fish come back for a bait that's stopped far more often than for one that ran.
• Check the trebles for fouling. Three hooks on a slim body will tangle on themselves, and a fouled bait won't walk at all.

Common Mistakes

• Fishing it on a tight line. The bait needs slack to turn.
• Only popping it, or only walking it. You bought both actions. Mix them until something answers.
• Too stiff a rod. Costs you fish on every strike.
• Setting on sight. Wait for the weight.

Specifications

Specs confirmed against Lucky Craft's published Gunfish 117 chart. Colors offered vary by production run — the selector above is the live list.

What's Included

One Lucky Craft Gunfish 117 in the color selected, factory rigged with three trebles. No spare hooks or split rings included.

Frequently Asked Questions

How big is the Gunfish 117?
4-1/2 inches (117mm) and 3/5 oz (19 grams). The number in the name is the length in millimetres.

How many hooks does it have?
Three trebles — two #5 and one #4.

Does it pop or walk?
Both. Sharp snaps make the cupped face throw water; rhythmic twitches into slack line make it walk tight side-to-side.

Does it float?
Yes. It holds position on the pause, which is where a lot of the bites come from.

117 or 115NF — what's the difference?
Different models, not just different sizes. The 117 is a pencil popper with three trebles and a thicker rear taper for casting distance. The NF models are the no-feather versions of their respective sizes.

Why does it cast so well?
The rear taper is thicker than on the smaller Gunfish sizes, so more mass sits behind the center and the bait carries and tracks straighter in the air.

What rod and line?
Medium to medium-heavy with a moderate action, 7' or longer. Braid to a fluorocarbon or mono leader; avoid heavy fluorocarbon straight through.

Are these colors coming back?
Aurora Black, Ghost Minnow, and MS American Shad are limited-run colors on Lucky Craft's list. Chartreuse Shad is standard. Call the shop and we'll tell you what's inbound.

Related Gear

• Lucky Craft Gunfish 115NF — no-feather 115.
• Lucky Craft Gunfish 95NF — no-feather 95.
• Lucky Craft Gunfish 95 H3 — three-hook 95.
• Topwater Fishing Lures — poppers, walking baits, and stickbaits.

Buy It From People Who Fish It

We're on Soledad Canyon Road in Santa Clarita, twenty minutes from Castaic, and we fish these lakes ourselves. Not sure which Gunfish you want, or whether today's a popping day or a walking day? Call the shop or come in — that's a short conversation and it saves you buying the wrong one first.

Lucky Craft Pointer SP 78 Suspending Jerkbait

Cold front rolling in. Water temperature dropping. Bass pushed tight to structure and refusing to chase. This is exactly when you tie on the Lucky Craft Pointer SP 78 — and let it do the work. Widely regarded as the gold standard of suspending jerkbaits, the Pointer 78 SP has earned its reputation on tournament stages and weekend fishing trips alike, delivering the kind of lifelike minnow action that triggers reaction strikes from even the most pressured fish.

At 3" and 3/8 oz, it's the perfect size — casts effortlessly, works beautifully with subtle rod-tip twitches, and hangs motionless in the strike zone during pauses like no other bait on the market. Pair it with 8–10 lb fluorocarbon, a fast-action rod, and a 6.3:1 reel, and get ready to hold on.

Best For

• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass, Walleye
• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Clear water, cold fronts, post-spawn, early spring, late fall, winter
• Water: Lakes, reservoirs, rivers, rocky structure, main lake points

Features

• Most popular size in the Pointer lineup — proven fish-catcher across the country
• Perfectly balanced for subtle rod-tip twitches and extended pauses
• Suspending action keeps the bait in the strike zone longer
• Extremely durable finish with a wide range of proven color patterns
• Internal weight transfer system for long, accurate casts
• Premium Daiichi treble hooks for superior hook-up ratios
• Pro Tip: Store in a cool, shaded tackle box — avoid direct sun to protect the finish

Specs

Lucky Craft Pointer 100 SP Jerkbait

When bass are holding deep in the water column and refusing to come up, the Lucky Craft Pointer 100 SP gets down to their level and stays there. The largest of the core Pointer SP lineup, the Pointer 100 brings the same legendary brass weight system and bass-calling action to a bigger profile — perfect for matching larger baitfish or pulling fish up from deeper structure.

Engineered with a specially designed brass weight system that creates an ultra-low center of gravity, the Pointer 100 wobbles and vibrates in place the moment you stop the retrieve — emitting a subtle, irresistible vibration that triggers strikes from even the most reluctant bass. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action that mimics a fleeing baitfish with uncanny realism. Suspend it at 4–5 feet and let the bass come to you.

Features

• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design locks the bait in the strike zone at 4–5 feet
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for matching bigger baitfish
• Bass-calling vibration on pause draws strikes from pressured and finicky fish

Specs

• Type: Suspending
• Depth: 4–5 ft

Best For

• Techniques: Twitch-and-pause, suspending jerkbait, slow-roll
• Conditions: Clear water, cold fronts, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass

Perfect For

When you need the legendary Pointer action in a bigger package, the Lucky Craft Pointer 100 SP delivers. Step up the size, step up the strikes.

The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Lucky Craft Pointer 48SP has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 48 is the right choice when you’re on fish and searching for strikes. This product is the one miracle bait for bass, trout, musky and every species of fish.

Dive Depth: 1 ft ( Suspending )

Weight: 3/32 oz

Length: 1 7/8"

Lucky Craft Sammy Topwater Lure

There's nothing quite like the moment a bass explodes on a topwater bait — and the Lucky Craft Sammy was built to make that happen again and again. A legendary surface lure trusted by tournament anglers worldwide, the Sammy combines the seductive walk-the-dog action of a walking bait with the spitting, splashing commotion of a popper, creating a one-two punch that triggers strikes when nothing else will.

Cast it out, twitch your rod tip, and watch the Sammy dance across the surface in a tight, rhythmic side-to-side glide. The bass-calling glass rattles add an audible dimension that draws fish from a distance, while the realistic color patterns seal the deal up close. And thanks to its aerodynamic design, the Sammy launches effortlessly for extended casting distances — covering more water, finding more fish.

Features

• Walk-the-dog action combined with popper-style spitting for dual surface appeal
• Bass-calling glass rattles for added sound attraction
• Realistic, lifelike color patterns to trigger strikes
• Aerodynamic body design for extended casting distances
• Proven tournament performer with multiple competition victories

Perfect For

Whether you're working calm morning coves, open flats, or tournament waters, the Lucky Craft Sammy is the topwater lure that delivers when the pressure is on. A must-have for any serious bass angler's tackle box.

Lucky Craft Surf Pointer 115 MR Sinking Jerkbait

The wave crashes, the current swirls, and somewhere beneath the surface a striper is hunting. Cast the Lucky Craft Surf Pointer 115 MR into the wash, let it sink into the strike zone, and hold on. Born from Lucky Craft's legendary California Inshore Fishing (CIF) program, the Surf Pointer 115 was built to be a true multi-species weapon — equally at home in the surf, on the lake, or offshore.

What sets the Surf Pointer 115 apart from its popular sibling, the Flash Minnow 110, is its sinking design. That sink rate lets you work it at depth, through current, and across a wide range of retrieves — slow and steady, erratic twitches, or anything in between. Its erratic side-to-side action triggers reaction strikes from virtually any predator that swims, making it one of the most versatile hard baits in your tackle box.

Features

• Sinking design reaches depths of 3–5 feet — gets into the strike zone fast
• Erratic side-to-side action works with any retrieve cadence
• Versatile multi-species bait — effective in surf, lakes, and offshore
• 4.5" profile mimics a wide range of baitfish
• Premium Lucky Craft construction with durable, realistic finishes

Specs

• Length: 4.5" (115mm)
• Weight: 3/4 oz
• Depth: 3–5 ft
• Type: Sinking

Best For

• Species: Striped Bass, Largemouth Bass, Smallmouth Bass, Bluefish, Redfish, and most inshore predators
• Techniques: Twitching, slow-rolling, erratic retrieve, surf casting
• Environments: Surf, lakes, reservoirs, inshore saltwater, offshore

Perfect For

If it swims, it bites the Lucky Craft Surf Pointer 115 MR. Whether you're working the surf at dawn or targeting bass on a rocky point, this is the sinking jerkbait that delivers when versatility matters most.

Lucky Craft Silent Pointer 95 Jerkbait

The lake is gin clear. The bass have seen every rattling jerkbait in the tackle shop. It's time to go silent. The Lucky Craft Silent Pointer 95 is the Pointer built for exactly these conditions — pressured fisheries and crystal-clear water where a subtle, rattle-free presentation is the difference between getting bit and going home empty-handed.

Unlike every other Pointer in the lineup, the Silent Pointer 95 has no weight transfer system and no rattling beads. It is completely, truly silent — a presentation that finicky bass simply haven't been conditioned to ignore. A fixed weight system keeps it casting effectively despite the absence of a transfer weight, and a specially formulated bill gets it into the strike zone quickly. It dives slightly deeper than the Pointer 100, working effectively at 4.5 to 5 feet — and because it sinks faster than its rattling counterparts, it reaches that depth faster too, giving you more time in the zone on every cast.

Features

• Completely silent — no weight transfer system, no rattling beads
• Fixed weight system for effective casting without a transfer weight
• Dives 4.5–5 feet — slightly deeper than the Pointer 100
• Reaches depth faster than rattling Pointer models
• Specially formulated bill for quick entry into the strike zone
• Ideal for highly pressured lakes and clear water conditions

Best For

• Techniques: Twitch-and-pause, slow-roll, finesse jerkbait
• Conditions: Clear water, pressured fisheries, post-cold front, calm days
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When the rattles aren't working and the fish have seen everything, the Lucky Craft Silent Pointer 95 gives you a presentation they haven't. Silent but deadly — the secret weapon for tough bites.

The Lucky Craft Pointer 50 Sinking Jerkbait is a must have for any trout fisherman of bass fisherman who fishes streams and rivers.  A ton of R&D went into developing one of the finest current baits on the market.  A special side shifting weight system gives the Pointer 50 a hard vibration, similar to a lipless with the profile and stealth of a Pointer minnow.

This bait is sure to tempt even the most finicky of fish with its unique design, sound, and action. With the Lucky Craft Pointer 50 S, you can cover a wide range of depths and experience even greater casting distances.

Length: 2 Inch

Weight: 1/8oz

Depth: 2 Feet

Sinking

The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Lucky Craft Pointer 48DD has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 48 is the right choice when you’re on fish and searching for strikes. This product is the one miracle bait for bass, trout, musky and every species of fish.

Dive Depth: 2 ft ( Suspending )

Weight: 3/32 oz

Length: 1 7/8"

Lucky Craft Staysee 90 Jerkbait

Spawn season. Bass locked tight to their beds, wary of anything that moves too fast. This is where the Lucky Craft Staysee 90 was born to fish. Engineered specifically for slow, methodical presentations, the Staysee 90 creeps into the strike zone with a hypnotic pumping retrieve — then hangs there, motionless, long enough to irritate even the most stubborn bass into biting.

What makes the Staysee 90 truly unique is its tight rolling action, a product of its beautifully sculpted body shape and precisely angled lip. This subtle, lifelike vibration mimics the biomechanical movement of a real baitfish so convincingly that bass in medium-shallow water simply can't ignore it — without ever feeling spooked. No other jerkbait on the market can get this close to a bedding bass and still trigger a strike.

Features

• Tight rolling action from a precision-engineered body shape and lip angle
• Designed for slow pumping retrieve with extended pauses — ideal for bedding bass
• Biomechanical movement that attracts without alarming fish in clear, shallow water
• Suspending action keeps the bait perfectly in the strike zone
• Effective in medium-shallow water where other jerkbaits spook fish
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Slow pumping retrieve, twitch-and-pause, bed fishing
• Conditions: Spawn & post-spawn, clear water, pressured fish, cold fronts
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Water: Shallow to medium-depth lakes, reservoirs, and flats

Perfect For

When bass are locked on beds or finicky in clear water and nothing else is working, the Lucky Craft Staysee 90 is the jerkbait that gets the job done. Slow down, be patient, and let the Staysee do the irritating.

Lucky Craft Pointer SP 128 Jerkbait

The water is cold, the bite is slow, and bass are holding tight to structure. This is the moment the Lucky Craft Pointer SP 128 was made for. A larger, deeper-running sibling to the legendary Pointer 78, the Pointer 128 brings the same deadly suspending action to bigger water and bigger fish — with a profile that commands attention.

At the heart of the Pointer 128 is a specially designed brass weight system that creates an exceptionally low center of gravity. This engineering detail is what makes the bait so effective: when you stop the retrieve, the lure doesn't just pause — it wobbles and vibrates in place, emitting a subtle, irresistible bass-calling vibration at 4–5 feet deep. Then a short twitch of the rod tip triggers a fluid, underwater walk-the-dog action that triggers reaction strikes from even the most reluctant fish.

Features

• Specially designed brass weights create a very low center of gravity
• Wobbles and vibrates on pause — emits bass-calling vibration while suspended
• Suspends at 4–5 feet — stays in the strike zone as long as you need it to
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for targeting bigger bass
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Cold fronts, clear water, post-spawn, winter, early spring
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
• Water: Lakes, reservoirs, deep structure, main lake points

Perfect For

When bass are deep, pressured, and refusing to chase, the Lucky Craft Pointer SP 128 gets down to their level and stays there — vibrating, wobbling, and walking until they can't resist. The big-water jerkbait that delivers when conditions are toughest.

Lucky Craft Pointer 65DD SP Jerkbait

The fish are holding just a little deeper than your standard jerkbait can reach. That's exactly where the Lucky Craft Pointer 65DD SP was built to shine. DD stands for Deep Diver — and this compact 2.5" suspending jerkbait dives 5–7 feet, putting it right in the face of bass that are holding just out of reach of the original Pointer 65.

Like all Pointer models, the 65DD is engineered with a specially designed brass weight system that creates a very low center of gravity. Stop the retrieve and the bait doesn't just pause — it wobbles and vibrates in place, emitting a subtle bass-calling vibration that triggers strikes from even the most reluctant fish. A short twitch of the rod tip generates a fluid, underwater walk-the-dog action that seals the deal. With a wider wobble than the standard Pointer 65, the DD version is also a great alternative when fish want a smaller profile than the Staysee series but need the bait pushed a little deeper.

Features

• Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 65
• Brass weight system creates low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone
• Wider wobble than the Pointer 65 for added action
• Short rod twitch generates underwater walk-the-dog action
• Compact 2.5" profile — ideal for finesse situations and pressured fish

Specs

• Length: 2.5" (6.5 cm)
• Weight: 3/16 oz (5 g)
• Depth: 5–7 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, finesse deep
• Conditions: Cold fronts, clear water, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are holding just beyond the reach of your standard jerkbait, the Lucky Craft Pointer 65DD SP gets down to their level and stays there. Small profile, deep reach, deadly action.

Lucky Craft Flash Minnow 130 Saltwater Jerkbait

The Channel Islands. A kelp edge. Calico bass stacked up and hunting bait. This is where the Lucky Craft Flash Minnow 130 earns its reputation. Bigger, heavier, and more imposing than the Flash Minnow 110, the 130 was built for situations where a larger profile makes all the difference — keeping smaller fish off the bait while drawing bigger predators up from depth.

Unlike the floating Flash Minnow 110, the FM130 is a suspending bait that stays locked in the strike zone on the pause. Combining the best of the Pointer and Flash Minnow designs, it delivers a compelling side-to-side action on the twitch and slowly floats back up, making it incredibly versatile across a range of shallow to mid-depth saltwater situations. Whether you're working it on a straight retrieve or ripping and pausing through structure, the FM130 is a proven producer on calico bass, halibut, and inshore exotics.

Features

• Suspending design stays in the strike zone on the pause
• Larger 5-1/4" profile targets bigger fish and filters out smaller ones
• Side-to-side action combines the best of the Pointer and Flash Minnow
• Slowly floats up on pause — versatile across shallow to mid-depth situations
• Proven on calico bass, halibut, and inshore exotics at the Channel Islands
• Available in a wide range of saltwater color patterns

Specs

• Model: FM130
• Length: 5-1/4"
• Weight: 7/8 oz
• Type: Suspending

Best For

• Techniques: Twitch-and-pause, straight retrieve, rip-and-pause
• Species: Calico Bass, Halibut, Striped Bass, Yellowtail, and inshore exotics
• Environments: Inshore saltwater, kelp edges, rocky structure, Channel Islands, surf

Perfect For

When you need a bigger profile to pull larger fish up from depth and keep the small ones off, the Lucky Craft Flash Minnow 130 is the upgrade from the 110 that serious inshore anglers reach for. Step up your game — step up your size.

Lucky Craft Pointer 78DD Deep Diving Jerkbait

The bass are suspended at 6 feet, tight to a main lake point, and they haven't moved all morning. Standard jerkbaits can't reach them. That's exactly where the Lucky Craft Pointer 78DD was built to shine. DD stands for Deep Diver — and this 3" suspending jerkbait dives 5–7 feet, putting it right in the face of fish that are holding just out of reach of the standard Pointer 78.

Like all Pointer models, the 78DD is engineered with a specially designed brass weight system that creates an ultra-low center of gravity. Stop the retrieve and the bait wobbles and vibrates in place — emitting a subtle, bass-calling vibration that triggers strikes from lethargic, cold-water fish. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action. And here's a pro tip straight from the Tackle Express team: use 6–8 lb fluorocarbon on a full spool — fluoro is heavier than braid and helps the bait reach maximum depth. Braid floats and will prevent the lure from diving properly.

Features

• Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 78
• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone
• Short rod twitch generates underwater walk-the-dog action
• Ideal for suspended, lethargic fish in cold water

Specs

• Length: 3" (7.8 cm)
• Weight: 3/8 oz (9 g)
• Depth: 5–7 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Recommended Setup

• Rod: Spinning outfit
• Line: 6–8 lb fluorocarbon (full spool — avoid braid, which floats and limits depth)

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, cold-water finesse
• Conditions: Cold fronts, winter, suspended fish, clear water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are suspended deeper than your standard jerkbait can reach, the Lucky Craft Pointer 78DD gets down to their level and stays there. Same legendary Pointer action — deeper reach.

Another great addition to Lucky Craft’s legendary line-up of crankbaits, the Lucky Craft LC 1.0 DD DRS Crankbait now takes the proven “Deep Rattle Sound” to new depths.  Featuring the same DRS rattle system that generates a very loud single knocking sound, which is believed by many pro’s to trigger more strikes and bigger strikes compared to traditional BB-style rattles.

Tt also features an elongated bill so anglers can now effectively target deeper water where bigger fish usually congregate

Lucky Craft LC 0.3 Squarebill Crankbait

Big LC performance. Tiny package. The Lucky Craft LC 0.3 Squarebill Crankbait is the smallest member of the legendary LC lineup, and it brings the same explosive, fish-catching action that made the LC Series famous — scaled down to 1.5" for situations where a full-size crankbait is simply too much.

When bass are pressured and ignoring larger presentations, the LC 0.3 silently hunts through shallow banks with a tight, subtle wobbling action that appeals to predators of every size. It's equally at home on a heavily fished tournament lake as it is on a small creek or backyard pond — anywhere fish are finicky and a downsized approach makes all the difference.

Features

• Micro 1.5" profile — ideal for pressured fish that ignore larger baits
• Tight wobbling action that hunts naturally through shallow cover
• Runs 1–2 feet deep — perfect for ultra-shallow banks and flats
• Lightweight 1/10 oz design for finesse presentations on light tackle
• Proven LC squarebill deflection action in a bite-size package
• Effective in small bodies of water: creeks, ponds, and backwater areas

Specs

• Length: 1.5"
• Weight: 1/10 oz
• Depth: 1–2 ft
• Type: Floating / Squarebill Crankbait

Best For

• Techniques: Finesse cranking, shallow cover, deflection fishing
• Conditions: Pressured fisheries, clear water, post-cold front, small water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Panfish
• Water: Creeks, ponds, shallow flats, backwater areas

Perfect For

When the big baits aren't getting bit, downsize to the Lucky Craft LC 0.3 and let the legendary LC action do the work. Small bait, big results.