Jerkbait

The Duo Reversible Lure Case is a compact storage box with two-sided construction with open slots on each side that are the perfect shape for slender baits such as spinbaits, jerkbaits, and topwaters. The translucent lids make finding the lure you need at a moment's notice quick and secure latches keep your baits safe. 

5 compartments on each side. 

Reversible Lure Case 140: 205 x 145 x 40mm

Reversible Lure Case 160: 206 x 170 x 44mm

The ERC Hell Hound is one of the most versatile jerkbait on the market. Esox Research Company worked three years to create it and get it right. Constructed out of nearly indestructible ABS plastic, this bait can be fished in a variety of ways. Whether your favorite technique is slow, fast, steady, or erratic, the Hell Hound creates a fish-triggering action. As it glides, it rocks back and forth and also creates a little wiggle as it descends.

The original Hell Hound is 8 inches and 3.8oz of nearly indestructable, solid ABS plastic, fish catching magic!

 Many people have asked for a smaller version of the Hell Hound and the 6″ version of the Hell Hound is called the Hell Puppy.  It follows in the same great tradition. Still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a hardbait that gives you as many easy to use options.  Just like it’s big brother, the Hell Puppy rocks back and forth as it descends when stopped during retrieval, providing dynamite fish triggering action!

 The Hell Puppy is 6.75 inches long, weighs 3.4oz and made of nearly indestructible, solid ABS plastic, fish catching magic!

 The 10″ Hell Hound has the same great action in a bigger profile.

 Features:

• Strong ABS plastic construction
• Fish triggering action
• Easy to use
• Three different sizes 
• Qty. per Pack: 1

The ERC Hell Hound is proudly made in the U.S.A.

ERC Squirrelly Hell Hound Jerkbait has the same great action with a live action tail! Esox Research Company worked for over a year to create it and get it right. It’s still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a jerkbait that gives you as many easy to use options.   A great variation on an already proven fish catching machine!

The 9″ Squirrelly is the Hell Puppy body with a live action tail at 3.4oz, and the 14″ Squirrelly is the 10″ Hell Hound body with a live action tail.

The Eurotackle Z-Spender 2" Micro Suspending Jerkbait is a unique bait in the micro jerkbait category. We made our 2" Z-Spender 1/8oz and perfectly suspending which makes it the only one with that specification in its size category. The profile, one-of-a-kind erratic action, balancing system and realistic or original color patterns all contribute to the incredible fish-catching ability of the Z-Spender.

This deadly package is finished off with two Eurotackle custom treble hooks, designed to increase hookup percentages with superior light-wire penetration. The micro jerkbait will excel on Crappie, Trout, Bluegill, Perch, Walleye and Bass. The Eurotackle Z-Spender is at its best when fished with 3lb. to 6lb. fluoro, with a sweet spot in the 4 and 5 lbs test range. Line diameter will affect the depth it is able to reach and the castability. Twitch it, Pause it and set the hook! Size: 1/8oz - 2" - 1 Pack

This Evergreen FA Jerkbait is the answer to Morizo’s uncompromising search for tools that lead to a catch. As a tournament fisherman, Shimizu says he only uses tools he is confident will bring about absolute results. Regardless of season or field, this jerkbait has all the features — body shape, lip structure, action, distance, ability to go deep and much more — of an ultimate search bait that works with efficiency under any condition. Its significant vibrations move the water dynamically to attract fish near and far, then with an irregular dart, induces a strike in a lure-in-and-trigger-a-bite action that Shimizu favors. The jerkbait boasts complete mastery when it comes to searching a wide area.

FA-115: 4 1/2" - 5/8oz

FA-87: 3 3/8" - 5/16oz

All of Morizo Shimizu’s theories about jerking is contained in this killer-size jerkbait. We kept the original FA-115 features of distance and action, but added natural bite-inducing vibrations to withstand tougher fishing conditions. The FA-87 takes the original performance of the FA-115 and gives it more natural, whether its in the irregular and wide-angled dart action, the tight wiggle action and pauses of a pumping retrieve, and its use as a bait tackle even at this size thanks to its casting distance. This killer jerkbait has a small body with the versatility to go from stillness to motion, dramatic to subtle, and produce natural vibrations that lead directly to a bite.

The Evergreen JXJ Jointed Minnow is the perfect choice for when Bass are especially Keyed in on Smaller Baitfish and are being especially picky!

• Constructed from ultra durable materials and finishes with High Detail Chip Resistant Paintjobs, fish cant resist taking a bite.
• Designed with a Jointed Body and a Shallow Lip at the Front, the JXJ Minnow is incredibly easy to use and relies on its own subtle vibrations and motion to Reel in big fish, requiring less technique from you the angler!
• Equipped with 2 Ultra Sharp Treble Hooks, one at the belly and a Feathered Treble at the Rear, no fish gets away from the JXJ!
• Available in a variety of colors and measuring in at 2.75 inches and 3/16 oz, the Evergreen JXJ Jointed Minnow is a great choice for any angler looking for the best chance at catching big fish! Secure yours today!

The Evergreen JXJ Jointed Minnow is an excellent choice when bass are specifically targeting smaller baitfish and exhibiting a picky feeding behavior!

Crafted from ultra-durable materials and featuring highly detailed, chip-resistant paint finishes, this lure is irresistible to fish. Its jointed body and shallow front lip make the JXJ Minnow incredibly easy to use, relying on its own subtle vibrations and motion to attract large fish, demanding less specialized technique from the angler!

Equipped with two ultra-sharp treble hooks, one at the belly and a feathered treble at the rear, the JXJ ensures no fish escapes.

Available in a variety of colors and measuring in at 2.75 inches and 3/16 oz, the Evergreen JXJ Jointed Minnow is a great choice for any angler looking for the best chance at catching big fish! Secure yours today!

The Ima Flit 100 Jerkbait is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 100 was born.  The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.”  

The Ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The Ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 100mm, 3.9 in
    Weight: 9.4g, 3/8oz
    Type: Suspends 3-5ft
    ST Hooks: Owner ST-36 #6

The Ima Flit 120 is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 120 was born.  The Flit 120, named for its erratic fleeing action and 120mm in length, was designed on the basic premise of “matching the hatch.”   The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 120 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 120 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 120mm 4.5in
    Weight: 14g, 1/2oz
    Type: Suspends 6-8ft
    Hooks: #6

The amazing detail and incredible action of the Jackall Rerange Jerkbait is unmatched by any other jerkbait.  This 110 size jerkbait will dive about 4 feet while making a high pitched rolling action.  When twitched and jerked, the darting action has purpose and won't have regular movements enticing more strikes.  

Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbait produces an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in a number of highly detailed colors, the Jackall Rerange Jerkbait is built with advanced internals that produce superior performance.

The advanced, zero friction weight transfer system allows anglers to cast farther and bring the fish to the bait for an easy catch. With realistic paint jobs and the right action, the Jackall Rerange Jerkbait is an excellent choice for anglers looking to score big.

A new and deeper diving addition to the incredibly effective Rerange series, the Jackall Rerange 110MR Jerkbaits allow you to target fish holding further offshore or in deeper pockets. The Jackall Rerange 110MR’s are a step above other jerkbaits in-terms of innovation and technical performance, they deliver a deadly twitch-driven action that big, bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange 110MR Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbaits produce an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in the same highly detailed and highly effective colors, the Jackall Rerange 110MR Jerkbaits are built with advanced internals that produce superior performance.

A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange 130mm Jerkbait delivers a deadly twitch-driven action that big, bait-hungry fish won’t be able to resist. Engineered with and an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbait produces an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in a number of highly detailed colors, the Jackall Rerange Jerkbait is built with advanced internals that produce superior performance.

Jackall Rerange 95mm Jerkbait – The ultimate suspending jerkbait engineered for precision casting and erratic action that triggers aggressive strikes from bass, walleye, and other predatory gamefish.

Key Features

• Perfect Suspending Action: Neutrally buoyant design holds in the strike zone longer, giving fish more time to commit
• Erratic Darting Motion: Sharp side-to-side deflection on the twitch mimics wounded baitfish
• Premium Japanese Craftsmanship: Jackall's legendary attention to detail and tournament-proven performance
• Versatile Depth Range: Dives 3-5 feet, ideal for targeting suspended fish and working structure
• Realistic Finishes: Lifelike paint schemes and 3D eyes trigger instinctive strikes
• Sharp Treble Hooks: Equipped with sticky-sharp hooks for solid hooksets

Specifications

• Length: 95mm (3.7")
• Weight: 2 oz
• Type: Suspending Jerkbait
• Depth: 3-5 feet
• Hooks: Premium trebles

Fishing Techniques

Work the Rerange with a classic jerk-jerk-pause cadence to trigger reaction strikes. Vary your retrieve speed and pause duration based on water temperature and fish activity. In colder water, slow down your cadence and extend pauses up to 10 seconds. During active feeding periods, speed up your retrieve with sharper twitches.

Target Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Walleye, Pike, Muskie

Whether you're working rocky points, submerged timber, or open water suspending fish, the Jackall Rerange 95mm delivers the realistic action and premium quality that serious anglers demand.

Lucky Craft Flash Minnow 110 CIF Jerkbait

The surf is pounding, the tide is moving, and somewhere in the wash a halibut is hunting. Cast the Lucky Craft Flash Minnow 110 into the break, let it work at 2 feet, and hold on. Part of Lucky Craft's California Inshore Fishing (CIF) lineup, the Flash Minnow 110 has been a go-to for inshore saltwater and surf anglers for years — proven on halibut, large perch, corvina, and just about anything else that swims in the surf zone.

The Flash Minnow 110 is as versatile as it is effective. Straight-wind it for a steady swimming action, or rip and pause to trigger reaction strikes — both techniques work, and alternating between them on successive casts is a great way to dial in what the fish want on any given day. For best results, pair it with a 7'6" to 8' medium to medium-heavy rod with fast action, and spool up with 12 lb fluorocarbon for durability in sand and rocks.

Features

• Saltwater-grade tin hooks for strength and corrosion resistance
• Versatile presentation — straight retrieve or rip-and-pause both produce
• Proven on halibut, corvina, large perch, calico bass, and inshore exotics
• Part of Lucky Craft's CIF (California Inshore Fishing) lineup
• Wide range of proven color patterns for varying water clarity

Specs

• Length: 4.5"
• Weight: 5/8 oz
• Depth: 2 ft
• Hooks: Saltwater-grade tin trebles

Recommended Setup

• Rod: 7'6"–8' medium to medium-heavy, fast action
• Line: 12 lb fluorocarbon (Seaguar Abrazx recommended for sand and rock durability)

Best For

• Techniques: Straight retrieve, rip-and-pause, surf casting
• Species: Halibut, Corvina, Perch, Calico Bass, Striped Bass, and inshore exotics
• Environments: Surf, inshore saltwater, sandy beaches, rocky points

Lucky Craft Flash Minnow 130 Saltwater Jerkbait

The Channel Islands. A kelp edge. Calico bass stacked up and hunting bait. This is where the Lucky Craft Flash Minnow 130 earns its reputation. Bigger, heavier, and more imposing than the Flash Minnow 110, the 130 was built for situations where a larger profile makes all the difference — keeping smaller fish off the bait while drawing bigger predators up from depth.

Unlike the floating Flash Minnow 110, the FM130 is a suspending bait that stays locked in the strike zone on the pause. Combining the best of the Pointer and Flash Minnow designs, it delivers a compelling side-to-side action on the twitch and slowly floats back up, making it incredibly versatile across a range of shallow to mid-depth saltwater situations. Whether you're working it on a straight retrieve or ripping and pausing through structure, the FM130 is a proven producer on calico bass, halibut, and inshore exotics.

Features

• Suspending design stays in the strike zone on the pause
• Larger 5-1/4" profile targets bigger fish and filters out smaller ones
• Side-to-side action combines the best of the Pointer and Flash Minnow
• Slowly floats up on pause — versatile across shallow to mid-depth situations
• Proven on calico bass, halibut, and inshore exotics at the Channel Islands
• Available in a wide range of saltwater color patterns

Specs

• Model: FM130
• Length: 5-1/4"
• Weight: 7/8 oz
• Type: Suspending

Best For

• Techniques: Twitch-and-pause, straight retrieve, rip-and-pause
• Species: Calico Bass, Halibut, Striped Bass, Yellowtail, and inshore exotics
• Environments: Inshore saltwater, kelp edges, rocky structure, Channel Islands, surf

Perfect For

When you need a bigger profile to pull larger fish up from depth and keep the small ones off, the Lucky Craft Flash Minnow 130 is the upgrade from the 110 that serious inshore anglers reach for. Step up your game — step up your size.

Lucky Craft Pointer 100 SP Jerkbait

When bass are holding deep in the water column and refusing to come up, the Lucky Craft Pointer 100 SP gets down to their level and stays there. The largest of the core Pointer SP lineup, the Pointer 100 brings the same legendary brass weight system and bass-calling action to a bigger profile — perfect for matching larger baitfish or pulling fish up from deeper structure.

Engineered with a specially designed brass weight system that creates an ultra-low center of gravity, the Pointer 100 wobbles and vibrates in place the moment you stop the retrieve — emitting a subtle, irresistible vibration that triggers strikes from even the most reluctant bass. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action that mimics a fleeing baitfish with uncanny realism. Suspend it at 4–5 feet and let the bass come to you.

Features

• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design locks the bait in the strike zone at 4–5 feet
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for matching bigger baitfish
• Bass-calling vibration on pause draws strikes from pressured and finicky fish

Specs

• Type: Suspending
• Depth: 4–5 ft

Best For

• Techniques: Twitch-and-pause, suspending jerkbait, slow-roll
• Conditions: Clear water, cold fronts, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass

Perfect For

When you need the legendary Pointer action in a bigger package, the Lucky Craft Pointer 100 SP delivers. Step up the size, step up the strikes.

The Lucky Craft Pointer 50 Sinking Jerkbait is a must have for any trout fisherman of bass fisherman who fishes streams and rivers.  A ton of R&D went into developing one of the finest current baits on the market.  A special side shifting weight system gives the Pointer 50 a hard vibration, similar to a lipless with the profile and stealth of a Pointer minnow. This bait is sure to tempt even the most finicky of fish with its unique design, sound, and action. With the Lucky Craft Pointer 50 S, you can cover a wide range of depths and experience even greater casting distances.

Length: 2 Inch

Weight: 1/8oz

Depth: 2 Feet

Sinking

Lucky Craft Pointer 65DD SP Jerkbait

The fish are holding just a little deeper than your standard jerkbait can reach. That's exactly where the Lucky Craft Pointer 65DD SP was built to shine. DD stands for Deep Diver — and this compact 2.5" suspending jerkbait dives 5–7 feet, putting it right in the face of bass that are holding just out of reach of the original Pointer 65.

Like all Pointer models, the 65DD is engineered with a specially designed brass weight system that creates a very low center of gravity. Stop the retrieve and the bait doesn't just pause — it wobbles and vibrates in place, emitting a subtle bass-calling vibration that triggers strikes from even the most reluctant fish. A short twitch of the rod tip generates a fluid, underwater walk-the-dog action that seals the deal. With a wider wobble than the standard Pointer 65, the DD version is also a great alternative when fish want a smaller profile than the Staysee series but need the bait pushed a little deeper.

Features

• Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 65
• Brass weight system creates low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone
• Wider wobble than the Pointer 65 for added action
• Short rod twitch generates underwater walk-the-dog action
• Compact 2.5" profile — ideal for finesse situations and pressured fish

Specs

• Length: 2.5" (6.5 cm)
• Weight: 3/16 oz (5 g)
• Depth: 5–7 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, finesse deep
• Conditions: Cold fronts, clear water, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are holding just beyond the reach of your standard jerkbait, the Lucky Craft Pointer 65DD SP gets down to their level and stays there. Small profile, deep reach, deadly action.

The Lucky Craft 78DDS Sinking Jerkbait allows for faster target depths and efficient bait placement in front of fish spotted on sonar. Crafted specifically for fishing with forward-facing sonar, It saves time compared to slow sinking baits, reaching depths quickly and allowing for deeper targeting of fish up to 15 feet below the water's surface.

The balanced weight of the 78DDS provides long casting distances, making it ideal for tournament anglers looking to reach their limit without spooking fish. With realistic color schemes and impeccable action, the Lucky Craft 78DDS Sinking Jerkbait is the perfect choice for fishermen looking to increase their success on the water.

Lucky Craft Pointer 78DD Deep Diving Jerkbait

The bass are suspended at 6 feet, tight to a main lake point, and they haven't moved all morning. Standard jerkbaits can't reach them. That's exactly where the Lucky Craft Pointer 78DD was built to shine. DD stands for Deep Diver — and this 3" suspending jerkbait dives 5–7 feet, putting it right in the face of fish that are holding just out of reach of the standard Pointer 78.

Like all Pointer models, the 78DD is engineered with a specially designed brass weight system that creates an ultra-low center of gravity. Stop the retrieve and the bait wobbles and vibrates in place — emitting a subtle, bass-calling vibration that triggers strikes from lethargic, cold-water fish. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action. And here's a pro tip straight from the Tackle Express team: use 6–8 lb fluorocarbon on a full spool — fluoro is heavier than braid and helps the bait reach maximum depth. Braid floats and will prevent the lure from diving properly.

Features

• Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 78
• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone
• Short rod twitch generates underwater walk-the-dog action
• Ideal for suspended, lethargic fish in cold water

Specs

• Length: 3" (7.8 cm)
• Weight: 3/8 oz (9 g)
• Depth: 5–7 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Recommended Setup

• Rod: Spinning outfit
• Line: 6–8 lb fluorocarbon (full spool — avoid braid, which floats and limits depth)

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, cold-water finesse
• Conditions: Cold fronts, winter, suspended fish, clear water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are suspended deeper than your standard jerkbait can reach, the Lucky Craft Pointer 78DD gets down to their level and stays there. Same legendary Pointer action — deeper reach.

Lucky Craft Pointer SP 128 Jerkbait

The water is cold, the bite is slow, and bass are holding tight to structure. This is the moment the Lucky Craft Pointer SP 128 was made for. A larger, deeper-running sibling to the legendary Pointer 78, the Pointer 128 brings the same deadly suspending action to bigger water and bigger fish — with a profile that commands attention.

At the heart of the Pointer 128 is a specially designed brass weight system that creates an exceptionally low center of gravity. This engineering detail is what makes the bait so effective: when you stop the retrieve, the lure doesn't just pause — it wobbles and vibrates in place, emitting a subtle, irresistible bass-calling vibration at 4–5 feet deep. Then a short twitch of the rod tip triggers a fluid, underwater walk-the-dog action that triggers reaction strikes from even the most reluctant fish.

Features

• Specially designed brass weights create a very low center of gravity
• Wobbles and vibrates on pause — emits bass-calling vibration while suspended
• Suspends at 4–5 feet — stays in the strike zone as long as you need it to
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for targeting bigger bass
• Premium Lucky Craft construction with durable, realistic finishes

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Cold fronts, clear water, post-spawn, winter, early spring
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
• Water: Lakes, reservoirs, deep structure, main lake points

Perfect For

When bass are deep, pressured, and refusing to chase, the Lucky Craft Pointer SP 128 gets down to their level and stays there — vibrating, wobbling, and walking until they can't resist. The big-water jerkbait that delivers when conditions are toughest.