Freshwater Lures

The Jackall Pompadour Jr. is a smaller version of the large pompadour and it may just be better than the original!  We think this new size is perfect for fish that aren't willing to attack the bigger original Jackall Pompadour.

The Jackall Pompadour Jr features two unique metal wings that, upon casting, tuck away tight to the body for those long casts. Once the lure hits the water and you begin the retrieve, the metal wings open up creating a very unique wobble and a huge wake.

On the rear of the bait there is a pivoting propeller that slides back and forth creating a deep gurgling sound and leaving a tantalizing trail of bubbles. This, combined with the metal wings and the bulky body of the bait means that this lure displaces A LOT of water and will call fish up from even the deepest depths.

60mm

2.36 inches

5/8oz

The Berkley Powerbait Floating Trout Worm is a small worm bait used for trout fishing applications. The Floating Trout Worm exhibits buoyancy which allows it to float above the bottom suspending directly in the strike zone for big trout.

The Floating Trout Worm has a natural profile with colors that catch the eye of roaming trout. The slightest movement or current activates this baits awesome action.

Length: 3"

Qty: 10

The Rapala Crush City The Mayor Swimbait is the all-season, all-water soft swimbait built to crush big bass. Dependable, adaptable, and versatile enough to leave tied on all day, The Mayor handles nearly any situation — from clear-water finesse to heavy cover. Belly and top hook slots keep the bait rigged straight and conceal the hook point, while the paddle tail delivers instant, subtle kicking action even at the slowest retrieve speeds and in the coldest water. Built with Rapala’s Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- Paddle tail with subtle kicking action at any retrieve speed
- Belly and top hook slots for straight rigging and hook concealment
- Rigs on a swimbait jig head, belly-weighted swimbait hook, or as a trailer
- Effective in cold water and slow presentations
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 2 sizes and 12 colors

Specifications

The Daiwa Yamamoto Neko Baits gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Fat Worm features a thick body similar to that of a Yamamoto Senko and also comes equipped with a bulbous tail, which provides a unique, quivering action. 

The Neko Rig is always a great option for finesse fishing. While most anglers use a weightless worm, the nail weight in the Neko Rig gives anglers the ability to use heavier gear and reach fish in deeper water, where weightless worms just aren’t practical to fish.  

Available in a range of famous Yamamoto colors, the Daiwa Yamamoto Neko is another legendary bait in the making.

10 Per Pack

Unlock the ultimate finesse presentation with the Z-Man ShroomZ Micro Finesse Jig, a compact, skirted jighead designed to entice even the most finicky predators. Built on the legendary mushroom-shaped head that popularized the Ned Rig, this micro-sized jig adds a flowing, lifelike attraction that excels in clear water and high-pressure situations.

The standout feature of the ShroomZ Micro Finesse Jig is its 100% silicone skirt, custom-designed to deliver a tantalizingly slow fall rate and a realistic profile that mimics small crawfish or aquatic bugs. Despite its small size, it is built with high-quality hardware, including a size 1 black nickel light-wire hook that ensures effortless hook sets on light tackle.

Key Features:

• Mushroom-Style Head: The signature flat-bottom design allows your bait to stand straight up on the bottom, creating a natural, defensive posture.

• Slow, Tantalizing Fall: The fine-cut silicone skirt creates extra water resistance, slowing the descent to keep the bait in the strike zone longer.

• Adjustable Wire Weedguard: Features a dual multi-strand wire guard that provides snag resistance in wood and rocks without hindering hook penetration.

• Welded Wire Keeper: A specialized mid-shank keeper that locks ElaZtech trailers firmly in place, allowing you to catch dozens of fish on a single bait.

• Perfect Pairings: Optimized to work seamlessly with downsized trailers like the Finesse TRD, TRD CrawZ, or CrusteaZ.

• Weight & Color Options: Available in 1/8 and 3/16 oz weights and a variety of custom forage-mimicking colors like Green Pumpkin, PB&J, and Candy Craw.

The Strike King Pro Model 5XD was built to go where the Series 5 can't. A newly designed bill drives it 4–5 feet deeper than the standard model, reaching down to 15 feet — right where big bass stack up on ledges and deep structure. Kevin VanDam didn't just test this bait; he used it to come from behind in the final Post Season events at Lake Jordan and the Alabama River to claim the 2010 Bassmaster Angler of the Year title. At 2.5 inches and 5/8 oz, it casts well and tracks true, with 23 color options to match any forage or water condition.

Key Features

• Dives to 15 feet — 4–5 ft deeper than the standard Series 5
• Newly designed bill — faster depth acquisition and better bottom tracking
• KVD-tested and tournament-proven — used to win the 2010 Bassmaster AOY title
• 2.5" compact profile — matches shad forage on deep ledges and structure
• Available in 23 proven color patterns

Specifications

The Hog Farmer Spunk Shad Pintail Swimbait delivers the signature spunky tail action that triggers aggressive strikes from bass, walleye, and other predatory freshwater species. Crafted from premium soft plastic infused with anise scent, this versatile swimbait excels as a standalone lure or as a high-action trailer for chatterbaits, scrounger heads, and Ned rigs.

The pintail design creates a natural swimming motion at any retrieve speed, while the anise infusion masks human scent and encourages fish to hold on longer. Whether you're working shallow grass beds, bouncing along rocky structure, or slow-rolling deep ledges, the Spunk Shad's lifelike profile and irresistible action make it a go-to choice for serious anglers.

Key Features:

• Anise-infused soft plastic for enhanced scent attraction
• Pintail design creates natural swimming action
• Versatile – works as standalone lure or trailer
• Durable construction for multiple fish catches
• Available in four sizes for varied presentations

The Ima Flit 120 is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 120 was born.  The Flit 120, named for its erratic fleeing action and 120mm in length, was designed on the basic premise of “matching the hatch.”   The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 120 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 120 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 120mm 4.5in
    Weight: 14g, 1/2oz
    Type: Suspends 6-8ft
    Hooks: #6

Jigs are not all the same and the Bass Patrol Football Jigs are in a class of their own.  They have a japanese style head and each one is hand tied for longevity and durability.  

The premium skirts and Gamakatsu hooks put this little baby up an a very tall pedestal.  The low price of these jigs does not represent the quality and you can loose them without throwing a temper tantrum.  

3/0 Black Nickel Hook

The Zoom Magnum Super Fluke 7" is the big-bait version of the legendary Super Fluke lineup — a 7-inch, salt-impregnated soft jerkbait built for big bass, striped bass, white seabass, calico bass, and other large gamefish that key on larger baitfish profiles. The salt impregnation ensures a solid hold on even the most tentative bites, giving you more time to set the hook. Rig it on a lead head or darter head for a subsurface jerkbait presentation, or fish it weightless for a slow-sinking, gliding baitfish action on the pause. The 7" profile matches large shad, shiners, and baitfish that big bass and saltwater gamefish target. 5 per pack in 5 colors.

Key Features

• 7" Magnum Profile — Big Bait for Big Fish — The 7-inch profile is the largest in the Super Fluke lineup, designed for targeting big bass that are keying on larger baitfish and for saltwater applications where a larger profile is needed to match the forage; the magnum size draws strikes from big largemouth and smallmouth bass, striped bass, white seabass, and calico bass that won’t commit to a smaller soft jerkbait profile.
• Salt-Impregnated — Solid Hold on Tentative Bites — The salt impregnation throughout the plastic triggers a natural hold response that keeps fish on the bait longer, giving you more time to detect the bite and set the hook; particularly effective for tentative bites from large bass and saltwater gamefish that mouth the bait before committing.
• Lead Head & Darter Head Rigging — Subsurface Jerkbait — The primary rigging for the Magnum Fluke is a lead head or darter head; the jig head keeps the bait at a consistent depth in the water column while the 7" body produces a darting, wounded baitfish action on the jerk-and-pause retrieve; the pause is when the strike most often occurs as the bait glides and slowly sinks with a subtle shimmy.
• Freshwater & Saltwater Versatility — Effective for big largemouth and smallmouth bass in freshwater and for striped bass, white seabass, and calico bass in saltwater; the 7" profile and realistic baitfish action make it one of the most versatile big-bait soft jerkbaits available for both applications.
• 5 Per Pack — 5 Colors — Five baits per pack across 5 colors.

Color Selection Guide

Best For

• Big Bass — Largemouth & Smallmouth — The 7" profile draws strikes from big largemouth and smallmouth bass that are keying on larger shad, shiners, and baitfish; most effective when bass are actively feeding on large baitfish or when targeting trophy-class fish that won’t commit to a smaller profile.
• Striped Bass & White Seabass — Saltwater Applications — The Magnum Fluke’s 7" profile and realistic baitfish action make it highly effective for striped bass and white seabass in saltwater; rig on a heavier lead head (1/2–1 oz) for deeper presentations or fish weightless near the surface when fish are feeding on baitfish schools.
• Calico Bass — Structure Fishing — Effective for calico bass around kelp, rocky structure, and shallow reefs; the 7" profile matches the larger baitfish that calico bass target in saltwater environments.
• Schooling Situations — Large Baitfish Match — When bass or saltwater gamefish are schooling on large baitfish near the surface, the Magnum Fluke on a lead head or fished weightless produces a highly realistic large baitfish imitation that triggers strikes from fish keying on larger forage.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

The original Pointer Series has a lively, powerful action with a side-to-side slide. Even though it is small, the Lucky Craft Pointer 48SP has an excellent castability and has the ability to tempt any bass. It silently enters the target and attacks unwary bass. The Pointer 48 is the right choice when you’re on fish and searching for strikes. This product is the one miracle bait for bass, trout, musky and every species of fish.

Dive Depth: 1 ft ( Suspending )

Weight: 3/32 oz

Length: 1 7/8"

The Z-Man TRD TubeZ is a 2.75-inch finesse tube bait specifically designed for the Ned Rig technique. While most traditional tubes are hollow and sink flat, the TRD TubeZ is made from 10X Tough ElaZtech, which is naturally buoyant and causes the tentacles to stand up and dance off the bottom.

Key Features & Design

• Solid Nose Construction: Unlike standard hollow tubes, the TRD TubeZ features a solid head, making it easy to rig on a mushroom-style jighead without the bait tearing or sliding.

• Super-Soft Tentacles: The thin, round tentacles are highly reactive, moving with the slightest water current or rod tip twitch to mimic a small crawfish or prey fish.

• Salt-Impregnated: The body is loaded with salt to encourage fish to hold on longer, giving you more time to set the hook.

• Indestructible Material: The ElaZtech build is virtually impossible to tear, often lasting for dozens of catches per bait.

The Megabass GH45 Flatside Minnow is the perfect downsized option for tough bite or small forage situations. Its tight, ultra high-pitch action is effective at any speed or current, while the flat sides produce outsized flash and displacement to attract aggressive predators. Hand finished in Japanese stream and river patterns, this lure will elicit compulsive reaction bites.

Experience unparalleled success on the water with Megabass GH45 Flatside Minnows. The cutting-edge design of the GH45 Flatside allows for a relentless, fast-paced action that triggers the natural predatory instincts of veteran trout. With barbless Buddha treble hooks, you can easily release your prized catches while keeping them securely hooked throughout the fight.

Key Features:

• Downsized Design: Perfect for tough bite situations
• Ultra High-Pitch Action: Tight action at any speed
• Flat-Sided Design: Outsized flash and displacement
• Hand-Finished: Japanese stream and river patterns
• Barbless Buddha Trebles: Easy release, secure hookup
• Floating / Fast Sink: Multiple variants available
• 1.77" - 1.7g/2.9g: Optimal downsized profile

Performance Advantages:

• Tough Bite Specialist: Downsized for finicky fish
• Small Forage Match: Perfect size for hatch matching
• Any Speed Effective: Ultra high-pitch action
• Aggressive Predators: Outsized flash attracts
• Compulsive Reaction Bites: Hand-finished patterns
• Veteran Trout: Triggers natural predatory instincts

Ideal Applications:

• Tough bite situations
• Small forage matching
• Veteran trout fishing
• Stream and river fishing
• Freshwater fishing
• Any speed or current
• Any downsized jerkbait application

Recommended Techniques:

• Fast-paced retrieve
• Any speed retrieve
• Current fishing
• Floating presentations
• Fast sinking presentations

Specifications:

When you need a downsized flat-sided jerkbait with ultra high-pitch tight action effective at any speed or current, outsized flash and displacement to attract aggressive predators, hand-finished Japanese stream and river patterns for compulsive reaction bites, barbless Buddha trebles for easy release, and floating or fast sink variants for tough bite and small forage situations with veteran trout, the Megabass GH45 Flatside Minnows are the choice of expert stream and river anglers.

Note: Part of the Great Hunting family. Downsized for tough bite and small forage situations. Ultra high-pitch action effective at any speed. Flat sides produce outsized flash. Hand-finished in Japanese stream and river patterns. Available in floating and fast sink variants.

The Z-Man TRD CrawZ is an ultra-realistic, 2.5-inch crayfish imitation specifically engineered for finesse fishing and the popular Ned rig technique. Its standout feature is its extreme buoyancy, which causes the claws to float upward in a natural defensive posture whenever the bait is at rest on the bottom.

Key Features & Design

• 10X Tough ElaZtech Material: This proprietary material is not only highly buoyant but also incredibly durable, allowing anglers to catch dozens of fish on a single lure.

• Gliding Action: The bait features a tucked-under tail and a flat belly, which creates an enticing gliding motion as it falls through the water column.

• Realistic Details: It includes bulbous claws, small appendages, and a ribbed body to mimic the appearance and texture of a live crawfish or even a saltwater fiddler crab.

• Versatile Sizing: Each lure is 2.5 inches long and typically comes in packs of six.

Now you can own the award-winning frog that raised the bar for frog fishing-the Dean Rojas Signature Series SPRO Bronzeye Frog 65. The SPRO Bronzeye Frog 65 is the perfect size and style to be fished in heavy cover or in open water.

Designed to cast long distances. Specially weighted to land on its belly cast after cast. Available in a wide array of color patterns to cover every angling situation. Specially designed Gamakatsu Double Frog Hooks! 

5/8oz 

The Jackall Gantarel Jr. is a miniature edition of its larger sibling, configured to replicate a Bluegill swimbait. Its S-Motions are designed to draw strikes from bass. These motions can be initiated with a quick tweak of the rod tip, enabling the bait to complete a 180 degree turn.

This bluegill style swimbait features swiveling hook hangars and a swiveling line tie that helps reduce line twists. It also features an addition loop on the chin of the bait that allows you to add a weight to make the bait slow sink, fast sink, or even a suspending bait. Finally, the hooks are dressed with premium feathers.

The Jackall Gantarel Jr. Hard Body Swimbait measures 5 inches and weighs 1.5 ounces, designed with slow-floating buoyancy. Its dual-jointed body produces a realistic S-shaped swimming action, while the swiveling line-tie minimizes line twist. Rotating hook hangers eliminate leverage, enhancing hook sets. This swimbait can execute sharp 180-degree turns with quick rod tip movements or rapid handle turns, making it highly effective for enticing fish.