Freshwater Lures

Savage Gear Pulse Tail Shiner LB Swimbaits are very realistic as close as you can get to fishing live bait. Based on a 3D scan of a real shiner, the Savage Gear Pulse Tail Shiner LB Swimbait is molded with an innovative split rear kicker tail, which generates a rhythmic thumping action at all speeds.

The. are designed with a “loosebody” for ease in changing out hooks and for better hook up ratio, which allows anglers to seamlessly thread a hook through the baits split belly, creating a truly weedless presentation.

Length: 4" 3/4oz,  5" 1 1/4oz

1 Rigged Swimbait

• DEPTH: 6FT
• TYPE: SUSPENDING
• LENGTH: 4-1/3″
• WEIGHT: 1/2OZ
• HOOKS: #6 KATSUAGE

The Deps Buzzjet Jr. Wakebait is an incredibly versatile and effective topwater lure that delivers explosive strikes with multiple presentation options. Walk it, rip it, crank it, or wake it—the fish don't care because all they want to do is SMASH IT! The unique lip design enables this compact bait to push copious amounts of water, creating a one-of-a-kind wake that draws bass from long distances.

Perfect for making pinpoint casts to targets or covering water to locate active fish, the Buzzjet Jr. features a noisy, wobbling action that creates a big disturbance on the water with added splashing appeal. The innovative design combines the turning prop action with popper-style disturbance, making it a versatile and deadly topwater option that triggers explosive surface strikes.

The compact 72mm size allows for excellent casting distance and accuracy while remaining easy to work on the surface. Whether you're fishing around cover, working open water, or targeting specific structure, the Buzzjet Jr. delivers the versatility and fish-catching action that makes it stand out from traditional topwater lures.

Key Features:

• Unique Lip Design: Pushes copious amounts of water creating a distinctive wake
• Versatile Presentations: Walk it, rip it, crank it, or wake it for multiple retrieve options
• Turning Prop Action: Creates additional surface disturbance and attraction
• Popper-Style Splashing: Combines prop and popper action in one lure
• Noisy Wobbling Action: Creates big disturbance to draw fish from long distances
• Compact Size: 72mm profile casts well and is easy to work on the surface
• Premium Japanese Construction: Durable build quality for repeated use
• Pinpoint Accuracy: Size and weight allow for precise casts to targets

Specifications:

• Length: 72mm (2.83 inches)
• Weight: 14g (0.49 oz)
• Type: Floating topwater wakebait with prop
• Target Species: Largemouth bass, smallmouth bass, pike

Retrieve Techniques:

• Walk-the-Dog: Side-to-side action across the surface
• Rip Retrieve: Aggressive jerks for reaction strikes
• Crank Retrieve: Steady retrieve creating continuous wake and disturbance
• Wake Retrieve: Slow to moderate speed creating V-wake on surface
• Pop-and-Pause: Popper-style pops followed by pauses

Ideal Applications:

• Early morning and late evening topwater fishing
• Around docks, laydowns, and cover
• Open water flats and points
• Calm to slightly choppy water conditions
• When bass are actively feeding on surface baitfish
• Searching and covering water to locate fish
• Pinpoint casting to specific targets

When you need a versatile topwater lure that can be fished multiple ways and triggers explosive strikes, the Deps Buzzjet Jr. Wakebait delivers the unique wake action and fish-drawing disturbance that serious topwater anglers demand.

Storage Warning:

Store your lures in a cool, dry place away from direct sunlight and high temperatures. Avoid storing in hot vehicles or tackle boxes during warm months, as high temperatures can cause deformation or cracking due to air expansion. We are not responsible for damage caused by improper storage in high-temperature conditions.

Note: Colors may appear slightly different in person than they do on your phone or computer.

Jigs are not all the same and the Bass Patrol Football Jigs are in a class of their own.  They have a japanese style head and each one is hand tied for longevity and durability.  The premium skirts and Gamakatsu hooks put this little baby up an a very tall pedestal.  

The low price of these jigs does not represent the quality and you can loose them without throwing a temper tantrum.  

The Ima Little Stik 135 Topwater bait measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims.  It’s rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.

All colors have a feathered treble on the rear and regular treble hooks on the front and middle.  Often times, we will remove the front treble for better action and less chance of the line hooking on it.

5.5in 1oz

The Z-Man Slim SwimZ 2.5" is a compact, highly versatile paddle-tail swimbait designed for both freshwater and saltwater finesse fishing. Its slender profile and unique tail design make it a go-to choice when gamefish are keyed in on small forage like glass minnows or fry.

Key Features

• 10X Tough ElaZtech: Made from Z-Man's proprietary material, these baits are extremely durable and resist nicks or tears from toothy fish.

• Curved Paddle Tail: This design provides a tight, high-frequency vibration even at slow retrieve speeds, mimicking the natural movement of small baitfish.

• Natural Buoyancy: The material allows the bait to float, which creates a tail-up posture when paused on the bottom—a natural defensive or feeding look that triggers strikes.

• Packaging: These are typically sold in 8-packs.

The Spro BBZ-1 Jr. Swimbait is a compact version of the legendary Spro BBZ-1, designed by swimbait expert Bill Siemantel. This smaller swimbait produces big strikes from largemouth bass and stripers. It has been made for many years but is still a very productive lure that will result in landing big fish.

Built with durable resin construction, realistic detailing, and premium Gamakatsu treble hooks, the BBZ-1 Jr. swims naturally at any speed. Available in multiple sink rates (Floating, Slow Sink, and Fast Sink), this swimbait is versatile for a wide range of fishing conditions.

Key Features:

• Natural S-Action Swim mimics live baitfish
• Durable Multi-Jointed Body for long-lasting performance
• Available in Floating, Slow Sink, and Fast Sink Models
• Lifelike finishes to match forage species
• Premium Gamakatsu Treble Hooks for solid hookups
• Ideal for bass, pike, and large predatory fish in both fresh and inshore waters

Specifications

The Japanese made Fish Arrow Flash J Shad is a finesse bait in a category of its' own.  The sleek paddle tail design with a foil insert gives this bait a lifelike appearance that fools fish into sucking this bait down.  It has realistic eyes, detailed fish scale pattern, thin rear section for increased tail vibration, and a foil insert for a 3D effect.  There are many great colors to choose from to match the forage in your area.

8 per pack

The Z-Man DieZel MinnowZ is a highly durable paddle-tail swimbait designed for both freshwater and saltwater fishing. It is made from Z-Man's proprietary 10X Tough ElaZtech material, which makes it resistant to tearing and allows it to survive multiple strikes from toothy fish.

Key Features

• ElaZtech Durability: The material is incredibly soft yet nearly indestructible, often lasting through dozens of catches.

• Buoyancy: Unlike traditional plastics, ElaZtech is naturally buoyant, which allows the tail to float up when at rest, creating a more lifelike presentation.

• Weedless Design: It features a molded-in belly hook slot and a split dorsal fin to hide the hook point, making it easy to fish through heavy grass and cover.

• Versatile Sizes: Available in 4-inch, 5-inch, and 7-inch models to match various baitfish profiles.

The Keitech Model I Tungsten Casting Jig (Ver. 2.0) is Keitech's answer to fishing jigs in cover. The head is meticulously designed and tuned to slide through cover without rolling over at rest on the lake bottom — a critical detail for maintaining hook-up position in heavy structure.

The skirt is tied using 150 strands of Keitech's signature SR-40 rubber — softer and lighter than standard silicone, producing a more lifelike, breathing action. The weed guard is hand glued in perfect alignment with the hook for consistent weedless performance.

Key Features

• Tungsten head — tuned to slide through cover without rolling
• 150-strand SR-40 rubber skirt — softer and lighter than standard silicone
• Hand-glued weed guard — perfectly aligned with the hook
• Gamakatsu 3/0 hook
• Available weights: 1/4oz, 3/8oz, 1/2oz
• 20 weight/color combinations — Black Blue, Black, Green Pumpkin Chartreuse, Dark Green Pumpkin PP, Brown Purple, Green Pumpkin PP Blue Flake, Green Pumpkin PP, Green Pumpkin Black (across all weights)

Lucky Craft Sammy Topwater Lure

There's nothing quite like the moment a bass explodes on a topwater bait — and the Lucky Craft Sammy was built to make that happen again and again. A legendary surface lure trusted by tournament anglers worldwide, the Sammy combines the seductive walk-the-dog action of a walking bait with the spitting, splashing commotion of a popper, creating a one-two punch that triggers strikes when nothing else will.

Cast it out, twitch your rod tip, and watch the Sammy dance across the surface in a tight, rhythmic side-to-side glide. The bass-calling glass rattles add an audible dimension that draws fish from a distance, while the realistic color patterns seal the deal up close. And thanks to its aerodynamic design, the Sammy launches effortlessly for extended casting distances — covering more water, finding more fish.

Features

• Walk-the-dog action combined with popper-style spitting for dual surface appeal
• Bass-calling glass rattles for added sound attraction
• Realistic, lifelike color patterns to trigger strikes
• Aerodynamic body design for extended casting distances
• Proven tournament performer with multiple competition victories

Perfect For

Whether you're working calm morning coves, open flats, or tournament waters, the Lucky Craft Sammy is the topwater lure that delivers when the pressure is on. A must-have for any serious bass angler's tackle box.

Master finicky fish and pressured waters with the Z-Man Jack Hammer Stealth Blade Chatterbait, a refined finesse bladed jig designed in collaboration with Elite Series pro Brett Hite and Japanese luremaker EverGreen International. This specialized version of the legendary Jack Hammer features a clear polycarbonate blade that produces a more subtle, high-frequency vibration and reduced flash compared to traditional metal blades.

The StealthBlade is engineered for stealth and efficiency, utilizing a specialized oval split-ring line tie that minimizes surface area to glide through vegetation without snagging. Armed with a lighter-wire Decoy fluorine-coated hook, this bait ensures effortless penetration even on lighter lines, making it the "smartest play" when you need a combination of unpredictable action and visual stealth.

Key Features:

• Clear Polycarbonate Blade: Delivers a unique sound and subdued vibration profile that excels in clear water and heavily pressured fisheries.

• Instant Start-Up Action: Patented head-to-blade connection ensures the bait starts thumping intensely from the very first turn of the reel.

• Decoy Fluorine-Coated Hook: A premium, light-wire hook designed for superior hook-up ratios with less setting effort.

• Low Center of Gravity: The fish-shaped head design allows the bait to track true and skip easily under docks and overhanging cover.

• Hand-Tied Silicone Skirt: Each skirt is meticulously wire-tied with stainless steel to ensure long-lasting durability and a premium look.

• Dual Wire Trailer Keepers: Features two heavy-duty wire keepers to lock your soft plastic trailers firmly in place duri

Tournament-Proven Jerkbait for Aggressive Predators

The Shimano World Minnow 115 Jerkbait delivers the perfect combination of erratic action, precise balance, and tournament-proven performance that triggers explosive strikes from bass, pike, walleye, and other aggressive predators. Engineered with Shimano's advanced Flash Boost and Jet Boost technologies, this premium suspending jerkbait provides the realistic flash, long-distance casting, and deadly darting action that serious anglers demand when working structure and targeting trophy fish.

Flash Boost Technology

• Continuous Flash: Patented reflective foil system suspended on micro springs creates constant light reflection even on the pause, triggering strikes from following fish
• Realistic Baitfish Shimmer: Natural flashing action mimics the erratic movements of injured or fleeing baitfish
• Pause Power: Unlike traditional lures, Flash Boost continues working during critical pauses when fish often commit

Jet Boost Casting System

• Long-Distance Accuracy: Internal weight transfer system uses a steel ball and spring-loaded mechanism to maximize casting distance and accuracy
• Instant Action Recovery: Weight returns to optimal position immediately upon water entry for instant swimming action
• Perfect Balance: Precisely tuned weight placement creates ideal suspending action and erratic darting response

Premium Construction and Design

• 115mm Profile: Ideal size for targeting trophy bass, pike, walleye, and other predators in a wide range of conditions
• Suspending Action: Perfectly balanced to hang in the strike zone during pauses, triggering reaction strikes from neutral fish
• Erratic Darting Response: Precisely tuned body shape and weight distribution create aggressive side-to-side action on sharp jerks
• Premium Treble Hooks: Sharp, strong hooks ensure solid hooksets and secure connections during the fight
• Durable Finish: High-quality paint and clear coat withstand repeated strikes and contact with structure
• Realistic 3D Eyes: Lifelike detail triggers predatory instincts and adds realism

Versatile Fishing Applications

Whether you're working rocky points for pre-spawn bass, ripping through weed edges for aggressive pike, twitching over deep structure for suspended walleye, or targeting stripers and snook in coastal waters, the World Minnow 115 delivers deadly effectiveness. The suspending action lets you pause the bait in the strike zone, while the erratic darting motion triggers reaction strikes from aggressive predators. Flash Boost technology keeps the lure working even during critical pauses when fish are following and deciding to strike.

Why Tournament Anglers Choose World Minnow

Professional anglers and serious enthusiasts trust the World Minnow 115 because it consistently produces when conditions demand a jerkbait presentation. The combination of Flash Boost and Jet Boost technologies gives you a distinct advantage over traditional jerkbaits, while the premium construction ensures reliable performance cast after cast. The perfectly tuned suspending action and erratic darting response trigger strikes from both aggressive and neutral fish, making this lure effective across a wide range of conditions and seasons.

Experience the difference that advanced technology makes in your jerkbait fishing. The Shimano World Minnow 115 isn't just another jerkbait—it's a precision-engineered fish-catching tool designed to help you land more and bigger fish.

Trigger explosive strikes with the Shimano World Minnow 115 Jerkbait—where innovation meets proven performance.

The Reaction Innovations Sweet Beaver is one of the most thoughtfully designed creature baits in bass fishing — every detail of the body, tail, and appendage system serves a specific purpose. Designed by owner and pro angler Andre Moore from years of on-the-water experience, the Sweet Beaver is tough and compact but moves a significant amount of water and produces action in almost any situation. 10 per pack in 13 colors, including Reaction Innovations’ signature two and three-color swirl patterns.

Key Features

• Forward-Facing Ribs — Pressure Waves & Natural Texture — The body of the Sweet Beaver features forward-facing ribs that create pressure waves as the bait moves through the water, letting bass detect the bait through their lateral line before they see it; the ribs also provide a textured surface that bass seem to hold on to longer when they inhale the bait, giving you more time to detect the bite and set the hook.
• Recessed Centerline — Better Hook Penetration — The centerline of the body is recessed to create a channel for the hook point, allowing the hook to penetrate more easily and cleanly on the hookset without having to push through the full thickness of the plastic; the thick nose section compensates by holding the hook securely without tearing on repeated fish.
• Splittable Beaver Tail — Single or Twin Tail Configuration — The long, flat beaver tail is textured on both the flat surfaces and along the edge for maximum water displacement; the tail is splittable down the center, allowing you to fish it as a single flat tail or split it for a twin-tail configuration that produces a different action and profile; the split tail creates two independently moving tails that flutter and kick on the fall and retrieve.
• 90-Degree Side Tails — Multi-Directional Action — Additional tails are positioned at 90 degrees to the beaver tail, producing fish-attracting movement regardless of which direction the bait is moved; the side tails kick and flutter on the fall, on the pause, and during the retrieve, ensuring the bait is always producing action.
• Two & Three-Color Swirl Patterns — Unique Visual Appeal — Reaction Innovations’ signature two and three-color injection shots produce swirl and two-tone patterns that are unlike standard single-color soft plastics; the color transitions and swirl patterns create a more realistic, visually complex bait that stands out from standard creature baits.
• 10 Per Pack — 13 Colors — Ten baits per pack across 13 colors.

Color Selection Guide

Best For

• Texas Rig — Primary Application — Rig on a 3/0–4/0 wide gap hook with a bullet weight; the recessed centerline allows the hook to rig cleanly and the thick nose holds the hook without tearing through heavy cover; the forward-facing ribs, beaver tail, and 90-degree side tails all produce action on the fall that triggers strikes from bass holding tight to structure.
• Flipping & Pitching — Heavy Cover — The compact, tough body is designed for flipping and pitching into heavy cover; the bait is durable enough to withstand repeated pitches into laydowns, dock pilings, and matted vegetation without tearing; the multi-appendage action on the fall triggers strikes from bass holding tight in heavy cover.
• Jig Trailer — Thread on the back of a flipping or casting jig for a full-profile crawfish presentation; the splittable beaver tail and 90-degree side tails add significant action to the jig on the fall and during the retrieve.
• Carolina Rig — Effective on a Carolina rig for covering open water, points, and transition areas; the multi-appendage action on a long leader produces a natural, drifting presentation that triggers strikes from roaming bass.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

The Megabass Karashi Twitch Bait is the ultimate next-generation Japanese finesse lure, revolutionizing how anglers target pressured, finicky bass in tough conditions. Measuring a compact 2.3 inches and weighing just 3/16 oz, this slow-sinking twitch bait delivers an incredibly versatile action profile in one small package.

Master multiple techniques with ease:

• Ultra-finesse i-motion — Use a super-slow retrieve to create a vulnerable, injured-bait wobble that tempts lethargic feeders.
• Sub-surface twitching — Sharp rod snaps produce agile darts and flashes that trigger explosive reaction strikes from following bass.
• Surface dog-walking — Rhythmic twitches generate a smooth, irresistible walk-the-dog action on top, with pauses allowing the lure to slow-sink and rise like a panicked baitfish.
• Bait-busting panic mode — Fast upward pops and speedy retrieves make it splash, leap, and skitter across the surface, drawing aggressive blow-ups from big fish.

Crafted with Megabass' legendary attention to detail, the Karashi features a realistic, anatomically accurate profile complete with 3D scales, raised gill rakers, lateral line details, and signature downward-facing eyes for maximum lifelike appeal. Equipped with premium #10 treble hooks (including a tinsel teaser on the rear), it comes ready to fool even the wariest trophy bass.

Perfect for finesse fishing, BFS setups, or light spinning gear, the Karashi excels in clear water, high-pressure lakes, and when bass demand something different from traditional jerkbaits or spybaits. Whether you're dead-sticking on a slow retrieve or walking it erratically, this compact powerhouse turns tough days into unforgettable ones.

Elevate your finesse game with the Megabass Karashi Twitch Bait — the spicy secret weapon (named after Japanese mustard for its "kick") that's changing bass fishing one bite at a time.

The Rapala Crush City Freeloader is the ultimate trailer bait — built to ride behind your spinnerbait, vibrating jig, or scrounger and add irresistible tail-kicking action that triggers reaction strikes. Belly and top hook slots keep the bait rigged straight and conceal the hook point for a cleaner presentation. Versatile enough to fish on a nose hook, weightless Texas rig, belly-weighted hook, or as a soft plastic jerkbait with a shimmying fall. Built with Rapala’s Smart Injection Technology™, each bait delivers a custom combination of color, flake, salt, and scent precisely where it matters most.

Features

- Enticing tail-kicking trailer action
- Belly and top hook slots for straight rigging and hook concealment
- Versatile rigging: nose hook, weightless Texas rig, belly-weighted hook, or soft plastic jerkbait
- Shimmying fall on a jerkbait rig
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 11 colors

Specifications

The Megabass MagDraft Freestyle is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike.  

Preserving the hard-thumping tail action and deadly head-shake of the original, the freestyle brings a new bag of tricks to the MagDraft Freestyle proven performance.  

Select a weighted 6/0 or 8/0 screw-lock hook to target submerged vegetation where savvy monsters lie in wait along shade lines, grass lanes and isolated cover. Excellent for tule lines, laydowns, slow-rolling the depths and machine-gun skips to the darkest recesses of promising docks and overhangs. For extra appeal in open-water situations, try adding a blade for flash and increased drawing power over long-distance retrieves.  

Switch to a heavy jighead to crawl chunk-rock, curve-fall river ledges, and main lake drop-offs, and target new depths where the MagDraft Freestyle has yet to roam. Especially effective tracing bottom contours or bottom-bumping deeper ranges.  

Call upon the line-through rigging method to target open shallows and skip deep under overhangs.  

The Japanese made Fish Arrow Flash J Shad is a finesse bait in a category of its own.  The sleek pin tail design with a foil insert gives this bait a lifelike appearance that fools fish into biting.  It has realistic eyes, detailed fish scale pattern, thin rear section for increased tail vibration, and a foil insert for a 3D effect.  There are many great colors to choose from to match the forage in your area.

7 per pack

Berkley PowerBait Gilly Swimbait – 130mm

When you want to throw a bigger profile and target larger fish, the Berkley PowerBait Gilly Swimbait 130mm is the call. Designed by Bassmaster Classic Champion Mike Iaconelli with Japanese influence in both design and technique, the 130mm Gilly delivers an unbelievably natural presentation that coaxes bites even in ultra-clear, heavily pressured fisheries.

Rather than a traditional segmented body, the Gilly uses scale-shaped ribs in the tail section to produce an undeniably realistic baitfish movement. The larger 130mm profile pushes more water and gives bass a bigger target — ideal for targeting trophy fish or fishing in stained water where a bigger bait gets noticed faster.

Features

• 130mm profile — larger size for bigger fish and more water displacement
• Scale-rib tail design — realistic baitfish movement without traditional segmentation
• Hyper-realistic profile — effective even in ultra-clear, pressured fisheries
• Versatile rigging — weightless sideways hook, jighead, weighted swimbait hook, Texas rig, drop shot
• Pro-designed by Bassmaster Classic Champion Mike Iaconelli
• 2 per pack

Best For

• Techniques: Weightless, jighead, swimbait hook, Texas rig, drop shot
• Conditions: Clear to stained water, open water, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Kevin VanDam built his career on shallow water power fishing, and the Strike King KVD 2.5 Squarebill is the crankbait he designed to do it. The square bill deflects off wood, rock, and cover instead of hanging up — triggering reaction strikes from bass that are sitting tight to structure. A unique wandering action keeps the bait moving erratically even on a steady retrieve, and the silent, rattle-free design gives you a stealthy edge in pressured or clear water. At 2.75 inches and 5/8 oz, it's built to cover the 3–6 foot zone faster and more effectively than anything else in the box.

Key Features

• Square bill design — deflects off cover to trigger reaction strikes
• Erratic wandering action — unpredictable movement that bass can't track
• Silent (no internal rattles) — stealthy approach for pressured or clear water
• Designed by Kevin VanDam — BassMaster Classic Champion
• Dives 3–6 feet — ideal for shallow flats, laydowns, docks, and riprap
• Available in 18 proven color patterns

Specifications