Crankbaits

The Duo Realis Crank Mid Roller is a compact 40mm floating crankbait that rolls through the mid-depth strike zone with a smooth, rounded wobble that bass key on. Its balanced body and weight-transfer system cast a surprising distance for the size and track true on slow rolls and steady retrieves.

The lure deflects cleanly off cover and floats up to shed snags, while premium sharp trebles convert strikes — a versatile mid-depth search bait for largemouth, smallmouth, and spotted bass.

• Length: 40mm
• Type: Floating crankbait
• Action: Smooth medium-depth roll

Small Baitfish Profile, Big Reaction

When freshwater fish are keyed on compact baitfish and a bulky lure gets ignored, the Duo Realis Rozante Shad 63MR gives you a tighter, more refined presentation. Its 2 1/2-inch shad profile darts with a fluid action, suspends on the pause, and reaches the 5–8 foot zone where fish often track a small meal.

The Pause Is Part of the Presentation

The Rozante Shad 63MR is built for the moment after the cast and retrieve begins. Its magnet-assisted ballast system sends the internal bearing toward the tail for long, controlled casts, then returns the bait to a balanced position during the retrieve. Work it with short snaps, let it pause, and give following fish time to commit to the compact baitfish shape.

The Right Pick If...

• Fish are focused on small baitfish and a larger jerkbait is getting followed but not eaten
• You need a suspending jerkbait that stays in the 5–8 foot strike zone during a pause
• Wind is making accurate casts difficult and you want a magnet-assisted casting system
• You are fishing a pressured freshwater lake, pond, or reservoir where a subtle profile matters
• You want one compact jerkbait that can be worked at both slow and fast retrieve speeds

How to Fish It

• Jerk and Pause: Cast past the target, work the bait with short rod snaps, then pause. The suspending action keeps it available to fish that follow the initial dart.
• Steady Retrieve: Use a slow-to-moderate retrieve when fish want a consistent shad-like track. The balanced body is designed to stay stable at different retrieve speeds.
• Windy-Day Casting: Let the magnet-assisted ballast system do the work. Make a smooth cast, allow the bait to reach its running depth, and keep the presentation compact around cover or bait.
• Depth Control: Count the bait down and adjust your retrieve speed so it stays close to the 5–8 foot range instead of racing above the fish.

Where It Shines

• Clear to lightly stained freshwater where a natural shad profile gets a close look
• Conditions with small baitfish in the water column
• High-pressure lakes, ponds, and reservoirs where a compact suspending bait can out-fish a louder presentation
• Windy banks and open water where casting distance and accuracy matter
• Fish holding in the 5–8 foot zone or tracking bait through that depth

Best For

• Species: Freshwater bass and other predatory fish feeding on small baitfish
• Techniques: Jerk-and-pause, steady retrieve, suspended presentations, and bank casting
• Use Cases: Shad imitation, pressured water, windy conditions, and mid-depth freshwater fishing

Key Features

• 2 1/2-inch shad-shape profile
• 1/4-ounce lure weight
• Suspending class for pause-based presentations
• Runs 5–8 feet deep
• Magnet-assisted ballast system for long, controlled casts
• Balanced at both slow and fast retrieve speeds
• Equipped with #10 hooks
• Eight color options covering natural shad, bluegill, and high-visibility looks

Models & Specs

Color Guide

• Natural baitfish looks: Inakko, GA Oikawa, Komochi Wakasagi, and Iris Black Shad
• Bluegill-inspired looks: Chart Gill Halo and Prism Gill
• Low-light and contrast options: Ghost Tango and Neo Pearl

Tackle Express Tips

• Pause Longer in Clear Water: If a fish follows without committing, lengthen the pause before changing lures. The suspending action keeps the bait in view instead of pulling it away immediately.
• Start With the Middle of the Range: Work the bait steadily through its 5–8 foot zone, then adjust your countdown and retrieve speed when fish are holding higher or deeper.
• Match the Hatch: Start with a natural baitfish or bluegill-inspired color when the water is clear and fish are actively feeding. Keep the higher-contrast options ready for lower-light conditions.

FAQ

Is the Duo Realis Rozante Shad 63MR suspending?
Yes. It is a suspending jerkbait designed to remain in the strike zone during a pause after the retrieve begins.

How deep does the Rozante Shad 63MR run?
The listed dive range is 5–8 feet. Use your retrieve speed and countdown to keep the bait working near the depth where fish are holding.

What makes it cast well in the wind?
The magnet-assisted ballast system sends a bearing toward the tail during the cast, helping the compact bait achieve controlled distance before returning to a balanced position during the retrieve.

Complete the Setup

Looking for a different profile or depth? Compare it with the Duo Realis Jerkbait 130SP for a larger Duo Realis option, the Lucky Craft Lightning Pointer 110SP for another suspending jerkbait presentation, or the Jackall Rerange 95mm Jerkbaits when you want a different baitfish profile.

Choose the color that matches the forage, work the pause, and let the Rozante Shad 63MR do its best work in the middle of the water column.

Compact Shad Profile, Serious Trigger

When freshwater fish are feeding on small bait or ignoring larger presentations, the Duo Realis Shad 52MR gives you a compact profile with a lively, responsive action. At 52mm and 1/8 ounce, it is built to work in the shallow 2–5 foot zone while suspending on the pause and maintaining balance through a range of retrieve speeds.

Small Enough to Get Bit, Balanced Enough to Cast

The Shad 52MR uses a magnetic securing moving-weight system to help produce long casts from a small bait. Once the retrieve begins, the weight settles into the body and helps the lure stay balanced. That combination gives you a compact jerkbait that covers water efficiently without losing the controlled action fish expect from a suspending shad presentation.

The Right Pick If...

• Fish are keyed on small baitfish and larger jerkbaits are getting followed without a strike
• You need a suspending bait that works in the 2–5 foot range
• You are fishing pressured freshwater where a subtle profile gets more looks
• You want a small jerkbait that can be worked slowly, quickly, or with pauses
• You need a compact lure for shallow banks, ponds, and the upper edge of cover

How to Fish It

• Jerk and Pause: Work the bait with short rod snaps, then pause. The suspending action keeps it in front of following fish instead of pulling it immediately out of the strike zone.
• Steady Retrieve: Use a slow-to-moderate retrieve when fish want a consistent shad-like track. Vary the speed until the lure stays close to the depth where bait is holding.
• Shallow Cover: Cast past the target and bring the bait through the 2–5 foot zone with controlled pauses. Its balanced body helps you keep the presentation precise around cover.
• Wind-Assisted Casting: Make a smooth cast and let the magnetic moving weight system help the compact lure carry distance, especially when wind makes small baits difficult to place.

Where It Shines

• Clear to lightly stained freshwater with small baitfish present
• Shallow banks, ponds, and reservoirs where fish are holding in the upper water column
• Pressured water where a downsized suspending presentation is more convincing
• Spring through winter conditions when fish are selective and forage is small
• Any situation that calls for a compact shad profile and a controlled pause

Best For

• Species: Freshwater bass, trout, and other predatory fish feeding on small bait
• Techniques: Jerk-and-pause, steady retrieve, shallow cover fishing, and bank casting
• Use Cases: Small-bait presentations, pressured water, shallow structure, and finesse jerkbait fishing

Key Features

• 52mm, 2-inch shad profile
• 3.8g, 1/8-ounce lure weight
• Suspending action with magnet-assisted moving weight
• Runs 2–5 feet deep
• Responsive action at slow and fast retrieve speeds
• Balanced body designed to help reduce snags
• Equipped with #10 hooks
• Two color options: HR AYU and Gold Gill II

Models & Specs

Color Guide

• HR AYU DRA3060: A natural-looking option for matching small forage in clear water.
• Gold Gill II CCC3181: A contrasting bluegill-inspired look when you want more visual presence.

Tackle Express Tips

• Do Not Rush the Pause: If fish are following the Shad 52MR, add a deliberate pause before changing lures. The suspending action gives a close follower time to commit.
• Keep It in the Upper Zone: Start with a moderate retrieve and adjust your cadence so the bait stays in the 2–5 foot range instead of racing above the fish.
• Downsize Before You Slow Down: When fish are seeing larger jerkbaits but refusing them, switch to the Shad 52MR before making your entire presentation slower. The compact profile can be the missing trigger.

FAQ

Is the Duo Realis Shad 52MR suspending?
Yes. It is designed to suspend during the pause, making it useful when fish follow a jerkbait but need more time to commit.

How deep does the Shad 52MR run?
The listed range is 2–5 feet. Control the running depth with your retrieve speed, countdown, and rod position.

When should I choose the Shad 52MR instead of a larger jerkbait?
Choose it when fish are feeding on small bait, the water is pressured, or a larger lure is getting attention without producing strikes. Its compact 52mm profile gives you a more subtle shad presentation.

Complete the Setup

Want to compare profiles within the DUO lineup? Pair this compact shallow runner with the Duo Realis Rozante Shad 63MR for a slightly larger 5–8 foot suspending presentation, the Duo Realis Jerkbait 110SP for a larger jerkbait profile, or the Duo Realis Suspending Jerkbait 100SP for another suspending baitfish presentation.

Match the profile to the forage, work the pause, and let the Shad 52MR cover the shallow water with a compact, controlled action.

The Eurotackle Z-Cranker 1.5" Micro Crankbait is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality hard bait provides high flash and very strong yet stable wobble. After 2+ years of testing in the US the ultimate micro crankbait concept became a reality. With a weight of 1/8 oz the Z-Cranker will be a great option for your ultra light and light set up.

We balanced it so it is slow floating and allows quick pauses without seeing the bait quickly come straight back up. Our new crankbait has a super-low center of gravity and will gives off the overwhelming flash and acrobatic bottom-contact action. This micro crankbait is a must when fishing for Crappie, Trout, Bluegill, Walleye, Panfish and Bass! You can fish it a lot of different way including casting or trolling. The Z-Cranker is offered in a variety of colors that including UV color patterns. Size: 1/8oz - 1.5" - 1 Pack

Designed specifically to come through grass, without hanging up or losing effectiveness, the Beast Hunter coordinates the size of the lure’s body and thickness of its sides with the length and width of the lip. On 14-pound fluorocarbon it dominates the 10 to 13 foot range. With a very natural wobble – not too wide, not too tight – a subdued knocking sound not to turn off spooky bass, the Beast Hunter is a power bait that doesn’t overpower the situation.

Its design incorporates a small fixed weight inside, which maximizes diving depth while preventing the lure from tumbling and getting fouled on the cast. The sidewalls are 2.0mm thick which distributes the overall weight proportionately throughout the body enabling it to stop quicker as it doesn’t glide forward. The diving angle is also tuned so when you come in contact with the weeds, softly lift up on the rod.
The Beast Hunter will back slide and glide right over the vegetation. Every aspect of this lure is made to maximize performance.

LENGTH:　67 mm, 2.64 inches
WEIGHT:　23 g, ¾ oz.
HOOKS: #2
DEPTH: 10-13 feet (on 14 lb. fluorocarbon)
CLASS:　Mid-range Crankbait

Elevate your crankbait arsenal with the Ima Pin Jack 200 crankbait, a versatile mid depth crankbait built to conquer weeds, timber, and docks without skipping a beat. At 2.25 inches and 7/16 oz, this compact diving crankbait slices through structure with a tuned bill that glides over obstacles, delivering a tight wobble and roll that triggers ferocious strikes from largemouth and smallmouth in 6-8 feet of water. Ideal for pre-spawn highways, post-spawn transitions, and fall feeds, its snag-free design lets you probe high-percentage cover where bass ambush prey—turning tough spots into trophy hotspots.

Engineered for seamless performance, the Pinjack 200 features a fixed internal weight that prevents tumbling while maintaining true tracking on steady retrieves. When it kisses weeds or wood, a simple rod lift sends it backing out effortlessly, keeping your focus on the fight rather than frustration. Realistic finishes like Hot Craw or Blue Shad pop in varied light, mimicking shad and crawfish with lifelike flash from 3D eyes and holographic scales. Equipped with sharp #4 Owner ST-36 trebles, hookups are instant and secure—pair it with a 7-foot medium cranking rod, 6.1:1 reel, and 10-12 lb fluorocarbon for bomb-proof casts and deeper dives on lighter line.

A game-changer for bass anglers mastering mid depth crankbait tactics, the Pinjack 200 shines where traditional lures tangle and fail. Tie it on your baitcaster today, and experience snag-resistant cranking excellence—rip explosive reactions from structure-hugging bass with precision-engineered mid depth mastery.

One Bait. Four Imitations. Year-Round Confidence.

The Ima Roumba Silent Wakebait was designed by Bassmaster Elite Angler Fred Roumbanis — and it's been on his rod year-round ever since. The Roumba creates a natural, side-to-side wobbling wake along the surface that can imitate a crawfish scooting above shallow hydrilla, a frog hopping across lily pads, a rat or mouse skittering across the surface, or a bluegill coming up to sun. No matter the lake, no matter the season, the Roumba finds a way to get bit.

The Wake That Triggers the Strike

The Roumba's unique body geometry produces a wide, rolling side-to-side wobble that pushes a visible wake across the surface on a slow, steady retrieve. That subtle surface disturbance — combined with the bait's natural profile — triggers the predatory instinct in bass holding in shallow cover. Keep the rod tip up, maintain a slow steady retrieve, and get ready for an explosive surface strike.

Why Standard Topwaters Miss Shallow Cover

Walking baits and poppers require constant rod work and don't fish well over thick grass or through tight cover. The Roumba is designed to be fished with a simple, slow steady retrieve — gliding just below the surface film and creating a wake that draws bass up from below. It's the ideal bait for situations where you need a topwater that fishes itself through the nastiest shallow cover on the lake.

Fred Roumbanis on the Roumba

"The Roumba is an extremely versatile bait that I'll have tied on at least one rod year round. No matter what lake I go to across the country I know I'll be able to get 'em good on a Roumba. The reason is simple; I can imitate several types of baitfish with this bait. It can be used as a crawfish scooting right above shallow hydrilla, a frog hoppin' around open water lily pads, a rat or mouse skitting across the surface, or a bluegill coming up to sun."

The Right Pick If...

• You're fishing over shallow aquatic grass — milfoil, hydrilla, and coontail
• You want a topwater that fishes itself with a simple slow retrieve
• You're targeting bass around boat docks, laydowns, brush piles, and standing timber
• Walking baits and poppers are too noisy or require too much rod work for the situation
• You want a year-round topwater confidence bait that imitates multiple forage types

Best Retrieve Techniques

• Slow Steady Retrieve: The bread-and-butter presentation — keep the rod tip up and reel slowly to maintain the surface wake
• Pause and Wake: Reel a few feet, pause, then resume — the pause often triggers strikes from following fish
• Over Grass: Slow retrieve just above the grass canopy — mimics a crawfish or frog moving through vegetation
• Around Structure: Cast past docks, laydowns, and timber and retrieve along the edge — bass will ambush it from the shadows

Best Conditions

• Shallow aquatic grass — milfoil, hydrilla, coontail, and lily pads
• Boat docks, laydowns, brush piles, and standing timber
• Low-light periods — early morning and late evening
• Warm water temps above 60°F when bass are shallow and feeding
• Calm to lightly rippled surface — the wake is most visible in calmer conditions

Best For

• Species: Largemouth Bass, Smallmouth Bass
• Techniques: Wakebait, Slow Surface Retrieve, Grass Fishing, Cover Fishing
• Imitations: Crawfish, Frog, Rat/Mouse, Bluegill/Sunfish

Key Features

• Designed by Bassmaster Elite Angler Fred Roumbanis
• Unique body geometry produces a natural side-to-side surface wake
• Silent design — no rattle, natural presentation
• 3 in body length, 1/2 oz (14g) weight
• Owner ST-36 #4 treble hooks
• Effective over grass, around docks, laydowns, brush piles, and timber
• Imitates crawfish, frog, rat/mouse, and bluegill on a single bait
• 5 color patterns to match any forage or cover type

Models & Colors

Tackle Express Tips

• Rod Tip Up: Keep your rod tip at 10–11 o'clock during the retrieve to keep the Roumba riding high in the surface film. Dropping the tip kills the wake action.
• Match Color to Cover: Bull Frog and Stink Bug are go-to colors over lily pads and green vegetation. Bluegill and Baby Bass shine around docks and timber. Albino is a low-light and clear-water standout.
• Don't Set Too Early: When a bass blows up on the Roumba, wait until you feel the weight of the fish before sweeping the rod. Premature hooksets are the #1 reason anglers miss fish on wakebaits.

FAQ

What makes the Roumba a "silent" wakebait?
The Roumba has no internal rattle — it relies entirely on its surface wake and profile to attract fish. This silent presentation is especially effective in clear water or when fish are pressured and spooking off noisy baits.

What rod and line setup works best?
A medium or medium-heavy 7'–7'4" casting rod with a 6:1 reel and 15–20 lb monofilament is ideal. Monofilament floats and helps keep the bait riding high in the surface film. Avoid braid — it sinks and can pull the bait under.

Can the Roumba be fished over thick grass without fouling?
Yes. The Roumba's body profile and hook placement allow it to glide over shallow grass without constantly fouling. Fish it just above the grass canopy with a slow, steady retrieve and the Owner ST-36 hooks will stay clean through most vegetation.

Three Baits in One. Master of All of Them.

The Ima Square Bill Crankbait is Bassmaster Elite Angler Bill Lowen's signature design — a bait he dreamed about for decades and finally brought to life through countless conversations with Ima's engineers in Japan. Most square bills do one thing well. The Ima Square Bill does everything well: burn it, wake it, twitch it, or deflect it off cover. Mix them all on a single retrieve and watch what happens.

Built Around an Earth-Shaking Wobble

The Ima Square Bill's stubby, rounded body produces a wide, aggressive wobble that displaces water and triggers reaction strikes from bass holding tight to cover. The computer-chip lip deflects off wood, rock, and laydowns with a natural, erratic kick that mimics a fleeing baitfish. And two sticky-sharp Owner #6 treble hooks nail even the short strikers — though most bass absolutely choke this bait down.

Why Most Square Bills Have a Weakness

Most square bills are specialists. Some burn well but lose their action when waked. Others deflect off cover but fall apart on a fast retrieve. The Ima Square Bill was engineered to have no weakness — it performs at every speed and in every situation. That versatility is what makes it Bill Lowen's go-to bait and a must-have in any crankbait lineup.

Bill Lowen's Favorite Retrieve

Bill's preferred technique is to mix it all up on a single retrieve — twitching to waking, then reeling it down to three feet and burning it. That unpredictable, multi-speed presentation keeps bass guessing and triggers strikes from fish that have seen every standard crankbait retrieve. The Ima Square Bill is the only bait that can pull it off without losing its action.

The Right Pick If...

• You want a square bill that performs at every retrieve speed
• You're fishing shallow cover — wood, rock, laydowns, docks, and riprap
• You want a bait that deflects off structure with a natural, erratic kick
• Standard square bills are getting ignored on pressured water
• You want a tournament-proven design from a Bassmaster Elite pro

Best Retrieve Techniques

• Burning: Fast, steady retrieve to cover water quickly and trigger reaction strikes from aggressive fish
• Waking: Slow retrieve that keeps the bait just below the surface, creating a visible wake — deadly in low-light conditions
• Twitching: Erratic rod-tip twitches to create a darting, fleeing action — great for finicky fish
• Deflecting: Cast into cover and let the bait deflect off wood, rock, and laydowns — the kick on contact triggers reaction strikes
• Mixed Retrieve: Bill Lowen's favorite — twitch, wake, burn, and deflect all on one retrieve

Best Conditions

• Spring pre-spawn and spawn when bass are shallow and aggressive
• Fall when bass are chasing shad in shallow water
• Anytime bass are holding tight to shallow cover — wood, rock, docks, and riprap
• Stained to moderately clear water where the wobble and color carry
• Low-light periods when a waking retrieve draws fish from a distance

Best For

• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Techniques: Burning, Waking, Twitching, Deflecting, Mixed Retrieve
• Conditions: Shallow cover, stained water, spring pre-spawn, fall shad patterns

Key Features

• Bill Lowen (Bassmaster Elite) Signature Series design
• Stubby, rounded body produces an earth-shaking wide wobble
• Computer-chip lip deflects naturally off wood, rock, and laydowns
• Two sticky-sharp Owner #6 treble hooks
• Performs at every retrieve speed — burn, wake, twitch, or deflect
• No weakness — a true master of all square bill techniques
• 8 color patterns to match any forage or water condition

Models & Colors

Tackle Express Tips

• Match Color to Water Clarity: In clear water, go with natural patterns like Bluegill, Fred's Perch, or Silver Lining. In stained or murky water, reach for high-visibility colors like Chartreuse Smash, Barred Black Back Chart, or Hot Craw.
• Use Fluorocarbon: 12–15 lb fluorocarbon line sinks and keeps the bait in the strike zone longer. It also has less stretch than mono, giving you better feel for deflections and a more solid hookset.
• Let It Deflect: Don't steer the bait away from cover — aim directly at laydowns, stumps, and rocks. The natural kick on contact is one of the most strike-triggering moments in crankbait fishing.

FAQ

What depth does the Ima Square Bill run?
The Ima Square Bill is a shallow-running crankbait designed for the 1–3 foot depth range, making it ideal for fishing over shallow flats, around docks, and through shallow wood and rock cover.

What rod setup works best?
A medium or medium-heavy 7'–7'4" fiberglass or composite crankbait rod with a 6:1 reel and 12–15 lb fluorocarbon is ideal. The softer tip of a fiberglass rod loads up on the cast and keeps fish pinned during the fight without pulling hooks.

How is the Ima Square Bill different from other square bills?
Most square bills excel at one or two techniques. The Ima Square Bill was specifically engineered by Bill Lowen to perform equally well when burned, waked, twitched, or deflected off cover — making it one of the most versatile shallow crankbaits available.

The Ima Suspending Vibration lipless crankbait features a larger body than the popular Rock N Vibe and will suspend 3-4 feet below the surface.   Most lipless crankbaits sink making these unique.  It features a tight, pulsating action that entices bass into striking.

Equipped with top quality components, the Ima Suspending Vibration has very sharp treble hooks and stout stainless steel split rings that will provide years of reliable use. It is also available in a range of highly realistic colors that will fool even the most seasoned bass. Offering anglers a multipurpose lure that’s part lipless crankbait and part jerkbait, the Ima Suspending Vibration is in a league of its own and different from any other lipless crankbait on the market.

Lucky Craft KJ Flat 1.5 Crankbait

Some lures are built in a factory. The Lucky Craft KJ Flat 1.5 Crankbait was built on the water — by Elite Series veteran Kelly Jordan, who needed a crankbait that could catch bass other baits couldn't touch. The result is a flat-sided, circuit-board-lipped crankbait that produces a uniquely tight, narrow wobble from the moment it hits the water, triggering reaction strikes from finicky bass in tight quarters where a wider-wobbling bait would spook them.

Flat-sided crankbaits have long been a secret weapon among tournament pros, and the KJ Flat 1.5 brings that edge to every angler. The circuit board lip gives it a precise, consistent action that's incredibly easy to work — just cast, crank, and feel the difference.

Features

• Flat-sided body produces a tight, narrow wobble — deadly on pressured bass
• Circuit board lip for precise, consistent action on every retrieve
• Designed by Elite Series pro Kelly Jordan for real-world tournament performance
• Effective in tight quarters where wider-wobbling crankbaits fall short
• Premium Lucky Craft construction with durable, realistic finishes

Specs

• Length: 2.5"
• Weight: 3/8 oz
• Depth: 3 ft
• Type: Floating / Crankbait

Best For

• Techniques: Steady retrieve, stop-and-go, tight-quarters cranking
• Conditions: Clear water, post-cold front, pressured fish, finesse situations
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Water: Lakes, reservoirs, rocky structure, shallow flats

Perfect For

When bass are tight-lipped and ignoring everything else, the Lucky Craft KJ Flat 1.5 is the crankbait that gets bites. A pro-designed, tournament-proven flat-side that belongs in every serious angler's box.

Lucky Craft LC 0.3 Squarebill Crankbait

Big LC performance. Tiny package. The Lucky Craft LC 0.3 Squarebill Crankbait is the smallest member of the legendary LC lineup, and it brings the same explosive, fish-catching action that made the LC Series famous — scaled down to 1.5" for situations where a full-size crankbait is simply too much.

When bass are pressured and ignoring larger presentations, the LC 0.3 silently hunts through shallow banks with a tight, subtle wobbling action that appeals to predators of every size. It's equally at home on a heavily fished tournament lake as it is on a small creek or backyard pond — anywhere fish are finicky and a downsized approach makes all the difference.

Features

• Micro 1.5" profile — ideal for pressured fish that ignore larger baits
• Tight wobbling action that hunts naturally through shallow cover
• Runs 1–2 feet deep — perfect for ultra-shallow banks and flats
• Lightweight 1/10 oz design for finesse presentations on light tackle
• Proven LC squarebill deflection action in a bite-size package
• Effective in small bodies of water: creeks, ponds, and backwater areas

Specs

• Length: 1.5"
• Weight: 1/10 oz
• Depth: 1–2 ft
• Type: Floating / Squarebill Crankbait

Best For

• Techniques: Finesse cranking, shallow cover, deflection fishing
• Conditions: Pressured fisheries, clear water, post-cold front, small water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Panfish
• Water: Creeks, ponds, shallow flats, backwater areas

Perfect For

When the big baits aren't getting bit, downsize to the Lucky Craft LC 0.3 and let the legendary LC action do the work. Small bait, big results.

Lucky Craft LC 0.5 Squarebill Crankbait

There's a reason cover fishermen across the country swapped out their balsa wood crankbaits for the Lucky Craft LC Series — and the LC 0.5 is a perfect example of why. Part of the original lineup that revolutionized plastic squarebill cranking, the LC 0.5 delivers the same legendary LC performance in a compact, versatile size that excels in the shallowest, tightest cover you can find.

Built as a high-floating plastic crankbait, the LC 0.5 deflects naturally off rocks, wood, and hard structure — triggering the reaction strikes that cover-holding bass can't resist. It's far more durable than the balsa predecessors it replaced, holds up season after season, and reigns supreme in the heavy, hard rocky bottom areas where the biggest bass lurk.

Features

• High-floating design deflects off rocks, laydowns, and hard cover naturally
• Compact size ideal for shallow, tight-cover situations
• Far more durable than balsa wood crankbaits — built to last
• Erratic deflection action triggers reaction strikes from cover-holding bass
• Part of the legendary LC Series — the crankbait that replaced balsa in tackle boxes everywhere
• Premium Lucky Craft construction with realistic, proven color patterns

Best For

• Techniques: Squarebill cranking, deflection fishing, shallow cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, ultra-shallow water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are buried in shallow cover and you need a squarebill that can take a beating and keep deflecting, the Lucky Craft LC 0.5 delivers. Compact, tough, and proven — a must-have in any cover fisherman's box.

Another great addition to Lucky Craft’s legendary line-up of crankbaits, the Lucky Craft LC 1.0 DD DRS Crankbait now takes the proven “Deep Rattle Sound” to new depths.  Featuring the same DRS rattle system that generates a very loud single knocking sound, which is believed by many pro’s to trigger more strikes and bigger strikes compared to traditional BB-style rattles.

Tt also features an elongated bill so anglers can now effectively target deeper water where bigger fish usually congregate

Lucky Craft LC 1.0 DRS Squarebill Crankbait

Ask any tournament pro what separates a good day from a great one, and many will tell you it comes down to sound. The Lucky Craft LC 1.0 DRS — where DRS stands for Deep Rattle Sound — was built around exactly that insight. Instead of the high-pitched "sh-sh-sh" of traditional BB-style rattles, the LC 1.0 DRS features a single knocker internal rattle that produces a deep, deliberate "click-click-click" sound that many pros believe attracts larger, more wary bass.

It's a subtle but meaningful difference — and it's why more and more professional anglers are making the switch to single rattle style baits. Pair that with the legendary LC Series squarebill action and high buoyancy that has made this lineup one of the most sought-after in the industry, and you have a crankbait that doesn't just fish well — it fishes smarter.

Features

• Single knocker internal rattle produces a deep "click-click-click" sound
• Preferred by tournament pros for attracting larger, more selective bass
• High buoyancy for natural deflection off rocks, wood, and hard cover
• Legendary LC Series squarebill action — proven in tournaments across the country
• Available in Lucky Craft's detailed, realistic color combinations
• Runs 2–3 feet deep — ideal for shallow to mid-depth cover

Specs

• Length: 2-1/8"
• Weight: 1/3 oz
• Type: Floating
• Depth: 2–3 ft

Best For

• Techniques: Squarebill cranking, deflection fishing, cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When the standard rattles aren't getting bit, the Lucky Craft LC 1.0 DRS gives you a different sound profile that triggers bigger fish. Same legendary LC action — with a pro-preferred rattle that makes all the difference.

Lucky Craft LC 1.0 Squarebill Crankbait

Before the LC Series, cover fishermen relied on fragile balsa wood crankbaits that cracked, chipped, and wore out after a season of hard fishing. The Lucky Craft LC 1.0 Squarebill Crankbait changed all of that — it was the first high-quality plastic squarebill crankbait ever made, and it's been replacing balsa in tackle boxes ever since.

Built to go where bass live — deep in the rocks, tight to laydowns, grinding along hard bottom — the LC 1.0 is a high-floating plastic crankbait that deflects off cover with a natural, erratic action that triggers reaction strikes. It's tougher than wood, casts farther, and holds up season after season. In heavy, hard rocky bottom areas where large bass lurk, the LC Series doesn't just compete — it reigns supreme.

Features

• The original high-quality plastic squarebill crankbait — a true industry first
• High-floating design deflects off rocks, wood, and hard cover naturally
• Far more durable than balsa wood predecessors — built to last season after season
• Erratic deflection action triggers reaction strikes from cover-holding bass
• Excels in heavy, hard rocky bottom areas where big bass hide
• Premium Lucky Craft construction with realistic, proven color patterns

Best For

• Techniques: Squarebill cranking, deflection fishing, cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, shallow to mid-depth
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

If you fish heavy cover and want a squarebill that can take a beating and keep on producing, the Lucky Craft LC 1.0 is the one. The crankbait that started a revolution — still one of the best on the market.

The Lucky Craft Lightning Pointer 98XR is a premium suspending jerkbait engineered for reaction strikes from largemouth and smallmouth bass in clear to stained water. Its slender, lifelike profile and tight wobble on the pause trigger hesitant fish when other presentations fail.

The 98XR features a through-wire construction for durability on big fish, a precisely tuned internal weight transfer system for long casts, and a suspending action that holds in the strike zone during cold pauses. Available in four proven color patterns.

Best For

Largemouth bass, smallmouth bass, and spotted bass in clear to lightly stained water. Ideal for late fall through early spring cold-water jerkbait fishing, post-frontal conditions, and pressured fish that need a subtle, natural presentation. Effective on points, rocky banks, submerged timber, and main-lake structure.

Key Features

• Suspending action — holds in the strike zone on the pause
• Through-wire construction — handles big bass and repeated strikes
• Internal weight transfer system — maximizes casting distance
• Realistic baitfish profile — tight wobble with lifelike flash
• Premium treble hooks — sharp out of the box
  

Tackle Express Tips:

• It's a good idea to have extra hooks, Owner ST-36 for example, and split ring pliers, Halco Split Ring Pliers, so you can swap the hooks out if they get damaged while removing the hooks from the fish.  
• Choose the right rod with a light action so the jerkbait can create the right action Shimano Zodias Casting Rod
• A baitcasting reel with a higher gear ratio works best, we like 7.1:1 or similar.  

Specifications

The "Limit Getter" That Pros Have Trusted for Decades

The Luhr Jensen Speed Trap Crankbait earned its nickname on the tournament trail — pros call it the "Limit Getter" because it covers water fast, stays in the zone, and gets bit. Whether you're burning it over shallow cover or slow-rolling it through structure, the Speed Trap's computer-controlled thin-wall construction produces maximum vibration and stays perfectly balanced at any retrieve speed. It's a search bait, a confidence bait, and a limit bait all in one.

Computer-Controlled Molding = Tournament-Winning Action

The secret to the Speed Trap is its computer-controlled molding process, which creates an ultra-thin-walled body with precise weight distribution. The result is a crankbait that produces intense, high-frequency vibration at slow speeds and stays perfectly balanced at full burn — no rolling, no blowout, no lost action. The round-bend treble hooks are positioned to maximize hookups across the bait's full range of motion.

When Your Crankbait Rolls Out at High Speed

Most crankbaits have a ceiling — push them too fast and they roll over, lose their action, and stop catching fish. The Speed Trap was specifically engineered to eliminate that problem. You can burn it as fast as you want over shallow cover and it stays true, which means you can cover more water, trigger more reaction strikes, and find fish faster than with any bait that has a speed limit.

Two Sizes, 14 Colors, One Proven Design

The Speed Trap comes in 1/8 oz (dives to 5 ft) and 1/4 oz (dives to 8 ft), giving you the flexibility to target fish at different depths with the same proven action. With 14 color options spanning shad, craw, bluegill, and perch patterns, there's a Speed Trap for every water clarity and forage situation you'll encounter.

The Right Pick If...

• You need a search bait to cover water fast on unfamiliar lakes
• You want a crankbait that stays true at high-speed retrieves
• You're targeting bass in shallow to medium-depth cover (5–8 ft)
• You want a proven tournament bait with a deep color selection

Best Fishing Techniques

• High-speed burn over shallow flats and cover
• Steady slow-roll through submerged structure
• Search bait on unfamiliar water — cover water fast to locate fish
• Parallel casting along banks, docks, and laydowns
• Reaction strike fishing in stained or off-color water

Best Conditions

• Shallow to medium-depth water (5–8 ft depending on model)
• Clear to stained water — wide color selection covers all conditions
• Spring pre-spawn and fall feeding periods when bass are aggressive
• Freshwater lakes, reservoirs, rivers, and ponds

Best For

• Species: Largemouth bass, smallmouth bass, spotted bass, crappie
• Techniques: Power fishing, search bait, reaction strike crankbait
• Depth range: 1/8 oz = 5 ft | 1/4 oz = 8 ft

Key Features

• Computer-controlled thin-wall molding for maximum vibration
• Won't roll at any retrieve speed — high-speed stable design
• Round-bend treble hooks for solid hookups
• Available in 1/8 oz (5 ft dive) and 1/4 oz (8 ft dive)
• 14 color options: shad, craw, bluegill, perch, and specialty patterns
• Tournament-proven design — featured in Bassmaster magazine

Models & Specs

Tackle Express Tips

• Use it as your first cast on new water. The Speed Trap's ability to cover water fast makes it the perfect search bait when you're learning a new lake. Burn it along likely-looking structure and let the fish tell you where they are before you slow down and finesse them.
• Match color to water clarity. In clear water, go with Crystal Tennessee Shad, Near Clear Pearl Shad, or Pearl Silver Scale. In stained or off-color water, reach for Breeding Bluegill, Creek Craw, or Moss Back Craw for better contrast and visibility.
• Don't be afraid to burn it. Most anglers slow down instinctively — but the Speed Trap was built to be burned. A fast, aggressive retrieve triggers reaction strikes from fish that won't chase a slow bait, especially in warmer water.

FAQ

What's the dive depth for each size?
The 1/8 oz Speed Trap dives to approximately 5 feet, and the 1/4 oz dives to approximately 8 feet. Actual depth will vary based on line diameter, rod angle, and retrieve speed — lighter line and a lower rod tip will push the bait deeper.

Can I use this bait at high retrieve speeds without it rolling?
Yes — that's the Speed Trap's defining feature. The computer-controlled thin-wall molding and precise weight distribution keep the bait stable and tracking true at any retrieve speed, from a slow crawl to a full burn.

Which color should I start with?
If you're fishing clear water, start with Crystal Tennessee Shad or Near Clear Pearl Shad. In stained water, Breeding Bluegill or Creek Craw are proven producers. When in doubt, match the primary forage in the lake you're fishing — shad patterns in open water, craw patterns near rocky or muddy bottom.