Berkley Fishing Lures & Tackle

When it comes to catching trout, nothing does the trick quite like Berkley PowerBait Trout Dough. Proven to be 42% stronger than other trout baits, this floating PowerBait Turbo Trout Dough's appealing colors draw trout in and its strong PowerBait scent seals the deal.

PowerBait Turbo Trout Dough holds firm and can be easily shaped on the hook to imitate larva, eggs and other trout favorites. Just another reason to grab your ultralight set-up, a jar of trout dough and head to your favorite trout water!

1.75 oz.

Berkley Powerbait Atomic Teasers are ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle fish attracting action. Pre-rigged and ready to fish. These mini jigs catch anything including trout, crappie, bluegill, shell crackers, sunfish, largemouth bass, smallmouth bass, and stripers.  

It mimics a baitfish or larva and appears to be an easy meal for most fish.  The small worm like tail ads more attractant but you can pull it off if you'd like.  The consistent colors and interesting patterns will entice most fish to strike aggressively.  The hooks small diameter and sharp point make hooking up consistent.

The way we fish them is either on a bobber with a 2-3' leader or tie it directly to the line.  2-4lb line is key and we like to use fluorocarbon like Seaguar Invisx or Berkley Vanish.  Simply cast it out, let it sink for a few seconds, and retrieve it very very slowly. You can set the hook or wind the reel faster when you get bit.  A reel in the 500, 750, or 1000 size would be best and a light action trout rod for cast-ability and action when fighting the fish.  

Put more fish on the stringer with the Berkley Powerbait Atomic Teasers.  

The Berkley Powerbait Floating Trout Worm is a small worm bait used for trout fishing applications. The Floating Trout Worm exhibits buoyancy which allows it to float above the bottom suspending directly in the strike zone for big trout.

The Floating Trout Worm has a natural profile with colors that catch the eye of roaming trout. The slightest movement or current activates this baits awesome action.

Length: 3"

Qty: 10

The Berkley Gulp! 8" Saltwater Grub is a premium soft plastic bait engineered for saltwater anglers targeting large predatory fish such as halibut, striped bass, and fluke. Its substantial size and dynamic tail action make it an excellent choice for deep-water jigging and surfcasting.

Key Features

Large 8-Inch Profile: Ideal for mimicking sizable prey like squid, mackerel, and sea robins, attracting bigger game fish.

Enhanced Tail Action: The oversized swirl tail activates with minimal rod movement, delivering a lifelike swimming motion that entices strikes.

Powerful Scent Dispersion: Made from natural ingredients, the Gulp! formula releases scent up to 400 times more than traditional plastic baits, expanding the strike zone and increasing catch rates. 

Versatile Rigging Options: Effective when used on jigs, bucktail trailers, or baitholder hooks, accommodating various fishing techniques. 

Biodegradable Composition: Environmentally friendly design ensures the bait breaks down naturally, reducing ecological impact.

Quantity 2

Berkley PowerBait Gilly Swimbait – 130mm

When you want to throw a bigger profile and target larger fish, the Berkley PowerBait Gilly Swimbait 130mm is the call. Designed by Bassmaster Classic Champion Mike Iaconelli with Japanese influence in both design and technique, the 130mm Gilly delivers an unbelievably natural presentation that coaxes bites even in ultra-clear, heavily pressured fisheries.

Rather than a traditional segmented body, the Gilly uses scale-shaped ribs in the tail section to produce an undeniably realistic baitfish movement. The larger 130mm profile pushes more water and gives bass a bigger target — ideal for targeting trophy fish or fishing in stained water where a bigger bait gets noticed faster.

Features

• 130mm profile — larger size for bigger fish and more water displacement
• Scale-rib tail design — realistic baitfish movement without traditional segmentation
• Hyper-realistic profile — effective even in ultra-clear, pressured fisheries
• Versatile rigging — weightless sideways hook, jighead, weighted swimbait hook, Texas rig, drop shot
• Pro-designed by Bassmaster Classic Champion Mike Iaconelli
• 2 per pack

Best For

• Techniques: Weightless, jighead, swimbait hook, Texas rig, drop shot
• Conditions: Clear to stained water, open water, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

The Berkley Stunna 112+1 was born from the expertise and vast jerkbait fishing knowledge of two-time Bassmaster Classic Champion, Hank Cherry.

The Stunna 112+1 reaches new depths compared to the original 112 and has all the refinements and tuning required to be the ultimate deep-diving jerkbait. A perfected action, casting distance, and durability are at the forefront of the design process, while a unique slow-sink and roll trigger bites even from neutral and inactive fish. The all-new Berkley Stunna 112+1 Jerkbait is the show stopper jerkbait every angler needs on their front deck!

Berkley Stunna 112+1 Jerkbait Features:

• Length: 4 3/8"
• Weight: 1/2 oz
• Dives: 6-10'
• Three #6 Fusion19 EWG Hooks
• Maximum darting action with easy 180-degree head turns
• Natural slow sink when paused
• Single tungsten weight transfer

Berkley's Big Game Monofilament Leader Spool! At 55 yards, this leader material is both budget-friendly and tough enough for your wildest fishing adventures. Plus, knot tying becomes a breeze thanks to this line's easy maneuverability.

• EXTREME FIGHTING POWER IN A RELIABLE MONO LEADER MATERIAL
• Extreme Shock Strength
• Excellent Abrasion Resistance
• High Knot Strength

The Berkley Gulp 6" Saltwater Grub is capable of catching larger species such as ling cod and halibut. Strategically partnered with a Lead Masters Scampi Lead Head, its ribbon tail design provides increased action. Its biodegradable plastic is infused with the renowned Berkley scent.

Furthermore, the Grub can be used in a drop shot rig with the addition of squid, sardine, or mackerel for extra appeal.

The package includes a quantity of 4.

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chuck and wind the Berkley® Choppo around cover and in open water for a serious waking action.

The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Justin Lucas Pro Tip 75: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

FEATURES

• Easy-to-use top water lure
• Durable, cupped propeller tail
• Enhanced propeller surface area for maximum surface disturbance
• Swims straight at a variety of speeds
• Equipped with sharp Fusion19™ hooks

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.

Features:

• Purposefully built for use with bladed vibrating jigs
• Patent Pending “Honey Comb” technology allows the jig or angler to drive the perfect action
• Thick baitfish profile
• Back and Belly slots for accommodating a variety of rigging styles
• Standard and HD Tru colors to match any hatch or application

If anyone knows how good the Berkley Stunna 112 Jerkbait is, Hank Cherry knows. It won him the title of Bassmaster Classic® champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley® Stunna Jerkbait.

Designed for lifelike action, casting distance, and durability, this fish catcher has a single tungsten weight transfer. Bring the Stunna Jerkbait to life with a jerk imparting maximum darting action and effortless 180° head turns. A seductive slow sink on the pause triggers strikes from lethargic fish.

• Designed by Bassmaster Classic champion Hank Cherry
• Designed for lifelike action, casting distance, and durability
• Single tungsten weight transfer
• Maximum darting action
• Effortless 180° head turns
• Seductive slow sink on the pause triggers strike

Comes with 2 bhooks

Berkley PowerBait Gilly Swimbait – 110mm

When finesse is the call, the Berkley PowerBait Gilly Swimbait 110mm is the right tool. Designed by Bassmaster Classic Champion Mike Iaconelli with Japanese influence in both design and technique, the 110mm Gilly is the more compact, finesse-oriented size — perfect for clear water, heavily pressured fisheries, and situations where a subtler profile gets more bites.

Rather than a traditional segmented body, the Gilly uses scale-shaped ribs in the tail section to produce an undeniably realistic baitfish movement that coaxes strikes even from the most wary fish. Its versatility is unmatched — rig it weightless with the hook sideways through the body for the best action, or adapt it to a jighead, weighted swimbait hook, Texas rig, or drop shot.

Features

• 110mm finesse profile — ideal for clear water, pressured fish, and subtle presentations
• Scale-rib tail design — realistic baitfish movement without traditional segmentation
• Hyper-realistic profile — effective even in ultra-clear, heavily pressured fisheries
• Versatile rigging — weightless sideways hook, jighead, weighted swimbait hook, Texas rig, drop shot
• Pro-designed by Bassmaster Classic Champion Mike Iaconelli
• 2 per pack

Best For

• Techniques: Weightless, jighead, swimbait hook, Texas rig, drop shot
• Conditions: Clear water, pressured fisheries, finesse situations
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Berkley Krej 100 Jerkbait

The Berkley Krej 100 does something no other jerkbait does: it rises on the work and slides backward on the pause. That unique ascending-then-back-sliding action — called "krejing" — keeps the bait in the strike zone longer and gives you a level of control that traditional jerkbaits simply can't match. It's a bait built with Forward Facing Sonar in mind, letting you watch the lure's movement in real time and dial in your cadence to match exactly what the fish want.

At 3.9 inches with a sinking design, the Krej 100 can be fished sub-surface as a traditional jerkbait or worked on the surface for a topwater presentation. Two ultra-sharp #6 treble hooks ensure solid hook sets on whatever you dredge up.

Features

• Unique ascending action on the work, back-slide on the pause — maximizes time in the strike zone
• Designed for Forward Facing Sonar — watch and control the bait in real time
• Sinking design — fishes sub-surface or topwater
• 2 ultra-sharp #6 treble hooks — solid hook sets on every strike
• 3.9" profile — available in multiple colors

Best For

• Techniques: Jerkbait, topwater, Forward Facing Sonar presentations
• Conditions: Clear water, suspended fish, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Berkley Vanish Fluorocarbon Line – 250 Yards

The Berkley Vanish Fluorocarbon Line is the go-to fluorocarbon for anglers who want near-invisibility in the water without sacrificing castability or strength. Nearly invisible below the surface, Vanish is exceptionally soft and low-memory — so it comes off the spool cleanly and casts without the coiling and kinking that plagues stiffer fluorocarbons.

What makes Vanish unique is its color-changing technology: you can see it above the water, but fish can't see it below. The 250-yard spool is ideal for spooling up a full reel or keeping a bulk supply on hand for re-rigging leaders throughout the day.

Features

• Nearly invisible underwater — low refractive index matches water closely
• Color-changing technology — visible to you above water, invisible to fish below
• Exceptionally soft and low-memory — casts cleanly without coiling
• Strong for its diameter — doesn’t sacrifice strength for softness
• 250-yard bulk spool — ideal for spooling reels or stocking up on leader material

Best For

• Applications: Main line, leader material, finesse techniques
• Conditions: Clear water, pressured fisheries, year-round
• Species: Bass, Trout, Walleye, and more

Berkley PowerBait Power Worm

If you want a plastic worm with a little more action, the Berkley PowerBait Power Worm delivers. Its ribbontail design swims naturally on the fall, quivers on twitches, and kicks on short hops — giving bass a lifelike target that's hard to pass up. The soft but firm texture feels natural in the fish's mouth, and Berkley's exclusive PowerBait scent and flavor formula causes fish to hold on up to 18 times longer than unscented baits, giving you more time to feel the bite and drive the hook home.

Ideal for lakes, reservoirs, streams, and rivers, the Power Worm is a versatile go-to that works year-round on a wide range of techniques.

Features

• Ribbontail action — swims naturally on the fall, twitches, and short hops
• Soft but firm texture — feels natural, stays durable through multiple fish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig, Carolina rig, shaky head, or weightless
• Available in 7" (10 per pack) and 10" (6 per pack)

Best For

• Techniques: Texas rig, Carolina rig, shaky head, weightless
• Conditions: Lakes, reservoirs, streams, rivers — year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Berkley PowerBait Chigger Craw

The Berkley PowerBait Chigger Craw is one of the most proven craw baits in bass fishing — a Bassmaster Classic® winning bait that continues to produce at every level of the sport. Its high-action pinchers move wildly back and forth with a lifelike swimming motion that triggers aggressive strikes, while small appendages and a realistic body profile complete the illusion of a fleeing crawfish.

Infused with Berkley's exclusive PowerBait scent and flavor formula, fish hold on up to 18 times longer than with unscented baits — giving you more time to feel the bite and drive the hook home. Fish it slow or buzz it through the water and watch those claws go to work.

Features

• High-action pinchers — move wildly back and forth for lifelike swimming motion
• Realistic profile — small appendages and large claws mimic a real crawfish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig for flipping, jig trailer, or Carolina rig
• Bassmaster Classic® winning bait — tournament-proven at the highest level
• 4", 7 per pack

Best For

• Techniques: Flipping, pitching, Texas rig, jig trailer, Carolina rig
• Conditions: Heavy cover, docks, rocky structure, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Berkley Choppo 90

When you need to cover more water or call up bigger fish, step up to the Berkley Choppo 90. The larger 90mm profile pushes more water, creates more surface disturbance, and gives bass a bigger target — making it the go-to Choppo when you're fishing open flats, larger bodies of water, or targeting trophy fish that want a bigger meal.

Like the 75, the Choppo 90 is built around a durable cupped propeller tail that won't melt in your tackle box, with enhanced surface area for maximum sound and spray. The precision-balanced body starts working immediately and tracks straight at a variety of retrieve speeds. Chuck it around shallow cover and wind it back — it's that simple.

Justin Lucas Pro Tip: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

Features

• Larger 90mm profile — more water displacement, bigger target for trophy fish
• Durable cupped propeller tail — won't melt in your tackle box
• Enhanced propeller surface area — maximum sound and spray on the retrieve
• Precision-balanced body — action starts immediately, swims straight at any speed
• Equipped with sharp Fusion19™ hooks — solid hook sets on explosive strikes

Best For

• Techniques: Chuck-and-wind, slow wake retrieve around cover
• Conditions: Calm water, open flats, shallow cover
• Species: Largemouth Bass, Smallmouth Bass

The Berkley Powerbait Maxscent Flat Worm is an ideal imitation of multiple baitfish species. It is designed with a flat bottom and thinned-out tail section to move through the water with a wagging motion, similar to its real-life counterpart.

Studies have shown that the Maxscent flavoring used in this bait catches up to 45% more fish than prior Powerbait formulas. An excellent choice for a drop shot or any finesse technique, the Berkley Powerbait Maxscent Flat Worm should be a part of every angler's tacklebox.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen