Berkley Fishing Lures & Tackle

Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo 90 this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action.

The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Justin Lucas Pro Tip 90: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

The Berkley Powerbait Gilly Swimbait was created by a exceptional pro-designer Bassmaster Classic Champion Mike Iaconelli. With Japanese influence in both design and technique, this lure is sure to coax bass into biting, even in ultra-clear fisheries.

Crafted to deliver an unbelievably natural presentation, the Gilly features a hyper-realistic profile that complements its unbeatable action. Rather than a more traditional segmented body style, the Gilly utilizes scale-shaped ribs in the tail section to provide undeniably realistic baitfish movements.

In addition to the great action and profile, anglers are destined to admire the Berkley Powerbait Gilly’s impressive versatility. While the bait really shines when rigged weightless with the hook sideways through the body, it can also be fished on a jighead, weighted swimbait hook, Texas Rig, and even on a Drop Shot Rig. 

Qty - 4 per pack

The Berkley Vanish Fluorocarbon Leader Spools in 110yds is great for leaders or smaller reels.  Nearly invisible and super soft and castable, this line is ideal for those who don't want problems with memory.  

We find that lines that are more soft tend to not be as strong but Vanish is different.  Give it a shot, we think you'll like it's performance.

With the Berkley Dredger Crankbait anglers now have the ability to downsize their profile and still reach the depths needed to get that big bite. Designed with a custom body shape and a weighted bill, the Berkley Dredger Crankbait descends quickly and stays in the strike zone longer, so anglers get the most possible attraction out of every cast.

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

The Berkley Dredger Crankbaits are smaller than most deep diving crankbaits, the Dredger generates less resistance, which means less fatigue throughout a full day of chucking-and-winding.

Built to produce a tight, subtle action, the Berkley Dredger Crankbaits offer a slow rise on the pause, tempting fish throughout all stages of the retrieve. Offered in a number of rod-bending colors, the Berkley Dredger Crankbaits provide a smaller, less labor-intensive approach to fishing deep water. 

Features:

• Body shape and weighted bill drive bait deep to stay in the strike zone longer
• Tight subtle action best for deep water fish
• Great casting and easy to crank for less fatigue during all day fishing
• Slow rise at pause

Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile.

The thick body adds durability for rougher grass applications and the legs provide the most action of any “grass style worm” on the market. Head is designed for Florida rig or Weightless EWG rigging and is a great bait for a Texas rig or Carolina Rig.  The Berkley® PowerBait® Speed Boss will take your fishing to the next level.

FEATURES

• Pro-designed by Bassmaster Classic® Champion Skeet Reese
• Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile
• Thick body adds durability for rougher grass applications
• Most action of any “grass style worm” on the market
• Head is designed for Florida rig or Weightless EWG riggings
• Also great on a Texas rig or Carolina Rig

• Fish attractant makes any bait taste and smell alive with popular prey scents and flavors.
• Easy to apply trigger spray bottle shoots stream or spray
• Enhances effectiveness of soft bait, hard bait or live bait
• Over 15 years of Gulp! evolution…the best keeps getting better
• Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.   

Berkley Powerbait Maxscent The General Worm is poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger scent field for heightened attraction. Offering increased durability for longer bait life, the Berkley Powerbait Maxscent The General Worm provides a scent-heavy construction that big bass and anglers will both love.

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.

Qty 8

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

The, soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen

The Berkley Gulp 5" Saltwater Grub baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the bait back in the bucket to recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

Features:

• Ideal on jigs or as a trailer
• A favorite for all saltwater species when targeting big fish
• Proven tail action design swims under all conditions
• Expand your strike zone with Gulp! scent dispersion

Berkley Choppo 105 Surface Bait is a topwater prop bait engineered to trigger explosive surface strikes. Cast it around shallow cover, laydowns, or open flats and let the cupped tail propeller do the work — churning up spray, sound, and irresistible action that big bass can't ignore.

Key Features

• Cupped tail propeller generates powerful surface disturbance and realistic sound
• Expertly balanced body activates instantly and tracks straight at any retrieve speed
• Durable prop resists damage through heavy use and cover fishing
• Pro-proven design endorsed by tournament angler Justin Lucas
• Ideal for calm water, shallow cover, and low-light topwater conditions

Specifications

Berkley Digital Scale 50 lb

Extremely Accurate

Water Resistant

Portable

Dimensions 6" x 3.5"

Berkley Trilene Big Game Monofilament Clear Leader formula is made for handling jaw-dropping shocks and shrugging off toothy fish attacks with its unbeatable shock strength and abrasion resistance. Whether you need 100 or 150 pound test, we've got you covered.

• Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material.
• Extreme shock strength to absorb vicious strikes.
• Excellent abrasion resistance, even against the toothiest of fish.
• High knot strength.
• Available in 100 and 150 pound test.

Berkley's SlobberKnocker Bladed Jigs are built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish.

The through head design features a durable dowel-eliminating blade break off. Additionally, the Slobberknocker excels at coming through vegetation and traversing wood or other forms of hard structure. Topped off with a hand tied PowerBait flavored skirt, Fusion19 hook, and intricate color options, we are raising the bar and delivering exactly what anglers need in a bladed jig.

Features: 

• Durable through head blade design
• Hard knocking sound
• Amplified rolling action
• Hand tied Powerbait silicone skirt
• Stout, needle point Fusion19 hook
• Talon-style keeper locks trailer in place
• Printed weight for easy identification and selection

Berkley Powerbait Maxscent The General Worm is poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger scent field for heightened attraction. Offering increased durability for longer bait life, the Berkley Powerbait Maxscent The General Worm provides a scent-heavy construction that big bass and anglers will both love.

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.

Qty 10

Designed by two time Bassmaster Classic winner Jordan Lee, the Berkley PowerBait The Champ Craw features a lifelike profile and high-definition colors that mimic real bait. Its large claws float for more lifelike action. The body shape is ideal for Texas and punching rigs, as well as jig trailers. 

FEATURES

• Pro-Designed by Jordan Lee
• Lifelike profile and high-definition colors mimic real bait
  
• Large claws float for more lifelike action
• Body shape is ideal for Texas rigs, punching rigs, and jig trailers

The Berkley Tube Rod Holder is perfect for putting on your boat, in your garage, or on any wall.  Comes with 4 screws so you can attach it where you want it.  

• Stores 3 rods or combos neatly and securely
• Corrosion proof
• Easily attaches to wall
• Durable and lightweight