Rapala

We all know longer casts mean more water covered and the Rapala X-Rap Long Cast allows you to do just that.  Rapala has increased the weight of the 14 size to 1 7/8oz from the original X-Rap which weighs 1 1/2oz.  That's 3/8oz more weight for approximately 25% additional casting distance.  If you make 100 casts at 30 feet per cast you'd cover 3000 feet.  By using the Rapala X-Rap Long Cast, that means you will cover 750 more feet in the same period of time!  That a lot of acreage covered just by using this lure.  

We are excited about fishing this long cast version for yellowtail, calico bass, and tuna.  Often times the fish are boat shy and getting just a few yards more on a cast can make that difference between a good day and a great day.  They all feature 3X strong VMC single tin hooks for maximum penetration and strength.

Sinking 

Silent (No rattles, we like that!)

Size 12 - Swim Depth 4-5 feet, 4-3/4" Long, 1-1/4oz

Size 14 - Swim Depth 4-5 fee, 5-1/2" Long, 1-7/8oz

Rapala X-Rap Magnum 30 — Built for the Deep, Built for the Fight

When the big pelagics are holding at depth, you need a lure that can reach them. The Rapala X-Rap Magnum 30 (XRMAG-30) is a premium saltwater trolling lure engineered to dive down to 30 feet while maintaining a tight, lifelike action at trolling speeds up to 12 knots. Whether you're targeting wahoo, yellowfin tuna, sailfish, or mahi, this is the bait that gets down where the fish are.

Key Features

• 30-foot dive depth — reaches the strike zone where trophy fish hold
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 12 knots (optimal: 7–9 knots)
• Weight: 2.5 oz | Length: 6¼"
• Available in 11 proven saltwater color patterns including UV finishes

Pro Tips

The XRMAG-30's large diving lip creates significant drag at speed — pair it with 60–80 lb line for best performance and to handle the pressure of big game fish. We recommend trolling at 7–9 knots for maximum action. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

Rapala's Husky Magnum® will swim at a predetermined depth when trolled. The number in the name of the lure indicates the running depth when trolled with 30 meters of line out.  The Husky Magnum can be trolled almost twice as fast as the original Rapala XRAP so you're able to cover twice as much water increasing the chance of a strike.

If you want to use the Husky Magnum® in shallow water, let the lure run with less line to adjust the running depth. Using thicker line that has more resistance in the water also reduces the running depth.

A precision tool for fast trolling and battling big predators. Husky Magnum® is built tough and designed to swim at a pre-determined depth and run straight at up to 12 knots. It features a tight, strong rolling action that is emphasized with a loud internal rattle. Internal translucent rainbow foil and scale pattern create a natural, life-like appearance.

• Designed for Fast Trolling
• Precision Trolling Depth 15 Feet
• Runs Straight Up to 12 Knots
• Tight Swimming Action
• Loud Rattle
• Internal Pearlescent Foil and Natural Scale Pattern
• Natural Translucent Design
• Heavy-Duty Construction
• Strong VMC® Perma Steel® Hook

The Rapala Crush City The Mayor Swimbait is the all-season, all-water soft swimbait built to crush big bass. Dependable, adaptable, and versatile enough to leave tied on all day, The Mayor handles nearly any situation — from clear-water finesse to heavy cover. Belly and top hook slots keep the bait rigged straight and conceal the hook point, while the paddle tail delivers instant, subtle kicking action even at the slowest retrieve speeds and in the coldest water. Built with Rapala’s Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- Paddle tail with subtle kicking action at any retrieve speed
- Belly and top hook slots for straight rigging and hook concealment
- Rigs on a swimbait jig head, belly-weighted swimbait hook, or as a trailer
- Effective in cold water and slow presentations
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 2 sizes and 12 colors

Specifications

The Rapala Super Line Scissors are designed with sharp serrated cutting edge and oversized finger and thumb holes, these scissors actually grip and hold braided line for easy non-slip cutting. 

They are great all around scissors that every boat and shore angler should have.  No matter where the Tackle Express crew fishes, we have a pair of these with us.

The Rapala Crush City Freeloader is the ultimate trailer bait — built to ride behind your spinnerbait, vibrating jig, or scrounger and add irresistible tail-kicking action that triggers reaction strikes. Belly and top hook slots keep the bait rigged straight and conceal the hook point for a cleaner presentation. Versatile enough to fish on a nose hook, weightless Texas rig, belly-weighted hook, or as a soft plastic jerkbait with a shimmying fall. Built with Rapala’s Smart Injection Technology™, each bait delivers a custom combination of color, flake, salt, and scent precisely where it matters most.

Features

- Enticing tail-kicking trailer action
- Belly and top hook slots for straight rigging and hook concealment
- Versatile rigging: nose hook, weightless Texas rig, belly-weighted hook, or soft plastic jerkbait
- Shimmying fall on a jerkbait rig
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 11 colors

Specifications

Rapala X-Rap Magnum 20 — Precision Depth, Proven Performance

When the bite is happening at depth and you need a lure that can get there fast, the Rapala X-Rap Magnum 20 (XRMAG-20) delivers. This premium saltwater trolling lure dives down to 20 feet while maintaining a tight, lifelike swimming action at speeds up to 12 knots. Built for big game offshore fishing, it's the go-to choice for wahoo, yellowfin tuna, dorado, sailfish, and more.

Key Features

• 20-foot dive depth — gets into the strike zone where pelagics are holding
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 12 knots (optimal: 7–9 knots)
• Weight: 1⅛ oz | Length: 5½"
• Available in 11 proven saltwater color patterns including HD finishes

Pro Tips

The XRMAG-20's large diving lip creates drag at speed — pair it with 60–80 lb line for best performance and to handle the pressure of big game fish. We recommend trolling at 7–9 knots for maximum action. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Rapala Crush City Mooch Minnow offers the ultimate combination of a minnow-style bait and swimbait, making it the go-to choice for anglers. With its ability to transition from a jig head to a drop shot rig, it can be used in multiple techniques to consistently attract bites. Proven to win tournaments, this versatile lure is a must-have for any fishing trip.

Features:

• 3 1/2" Body Length
• Super TPE material is extremely durable and allows bait to float
• Unique paddle tail design offers subtle swimming action
• Solid body for maximum durability
• Smart Injection Technology® combines custom combinations of color, flake, salt and scent that are added precisely where needed for the perfect presentation

Rapala X-Rap Magnum 15 — Versatile Depth, Relentless Action

When you need a lure that gets down fast and triggers strikes from a wide variety of species, the Rapala X-Rap Magnum 15 (XRMAG-15) is your go-to. This premium saltwater trolling lure dives to 15 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Compact enough to target inshore and nearshore species, yet tough enough to handle whatever takes the bait — wahoo, dorado, yellowfin tuna, bonito, and more.

Key Features

• 15-foot dive depth — ideal for nearshore and mid-depth trolling
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: 1⅛ oz | Length: 4¾"
• Available in 11 proven saltwater color patterns including UV and HD finishes

Pro Tips

The XRMAG-15's smaller profile pairs best with 40–50 lb line — lighter line allows the lure to swim and track better, maximizing its action. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

Equipped with a balsa inner core and an armor-like outer copolymer shell, the Rapala BX Brat Squarebill Crankbait is designed to be the toughest and most effective square-bill crankbait on the market.

Its aggressive nature means it won't back down from a fight, making it perfect for intense angling situations.

Balsa Core and Copolymer Outer Shell

Get accurate measurement of all your fish for tracking your catch or qualifying catch for slot limits with the Rapala Folding Rulers. Includes fold up end wall to bump fish against for extreme accuracy.

Ruler features large, easy-to-read numbers molded into high impact plastic, large enough to show up in photos. Includes both inches and centimeter measurements. Includes mounting holes for permanent installation or folds for compact storage.

The Rapala Crush City Ned BLT is a finesse soft plastic built for bass anglers who know that sometimes less is more. Made from durable TPE material with maximized buoyancy, the Ned BLT floats naturally on a Ned rig jig head, standing upright in the strike zone to trigger bites when nothing else will. Its tapered, ribbed tail delivers subtle, lifelike action with the slightest movement — deadly in pressured or post-frontal conditions. Built with Rapala's Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- TPE construction — durable, floating plastic
- Maximized buoyancy for natural stand-up presentation
- Tapered, ribbed tail for subtle finesse action
- Stands up a 1/4 oz VMC® Ned Rig Jig or rigs as a drop-shot
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 12 proven colors

Specifications

The most unique offering is the Rapala Crush City Bronco Bug. The Bronco Bug offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

Features:

• Dolphin-Like Swimming Action
• “Bronco Buck” Kick when Jigged
• Soft Ribbed Hook Slots on Both Sides Maximize the Life of the Bait and Protect Hook Point
• Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation

Rapala X-Rap Magnum 10 — Cover Water, Trigger Strikes

When you need to cover ground and find fish fast, the Rapala X-Rap Magnum 10 (XRMAG-10) is the lure for the job. This compact saltwater trolling lure dives to 10 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Its smaller profile makes it irresistible to a wide range of species — bonito, dorado, yellowfin tuna, and more. Tie one on and hang on.

Key Features

• 10-foot dive depth — perfect for shallow trolling and covering water efficiently
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: ¾ oz
• Available in 9 proven saltwater color patterns

Pro Tips

The XRMAG-10's compact size pairs best with 40–50 lb line — lighter line lets the lure swim and track better, maximizing its action and reach. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Rapala PXR Mavrik 110 is a premium suspending jerkbait from the Precision Xtreme Series — engineered for anglers who demand elite construction and technical performance. Built with a Long-Cast System for accurate, ultra-long casts, the Mavrik 110 suspends head-down to mimic an injured baitfish and triggers reaction strikes with its hard-cutting, semi-erratic action. Work it slow with short twitches for a side-to-side walk, or snap it hard to get a near 180-degree turn. Versatile across conditions, it's a go-to jerkbait for bass and multi-species freshwater fishing.

Features

- Durable plastic body with external scale detailing
- Long-Cast System for maximum distance and accuracy
- Suspending, head-down posture imitates injured baitfish
- Hard-cutting, semi-erratic action — versatile in all conditions
- VMC RedLine Series treble hooks
- Targets bass and multi-species freshwater

Specifications

The Rapala X-Rap Slashbait is killer in Spring and Fall but works year round when fish are chasing bait fish.  Suspending X-Rap® Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for.

Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for xtreme, erratic Slashbait® action or troll for classic Rapala ® "wounded-minnow" action. Prominent scales and lateral line, internal holographic foil for optimum flash combine with internal long-cast system and 3D holographic eyes to create the ultimate fishing lure.

Need to get line off in a hurry, the Rapala Line Remover does the trick.  It removes fishing line with ease and quickly.  No more pulling it off the reel by hand or with a buddy.  

Simply insert the line through the slot and hit the button and watch it strip 5 feet of line per second.  That's a faster strip than a girl in a Las Vegas night club and cheaper too.  It does require 4 AA batteries so make sure to pick some up.