Freshwater Lures

The all new Shimano Armajoint 190 Slow Float Flash Boost Swimbaits solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary Arma-Boost technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of the lure spinning during flight. As the angler casts the lure, Arma Boost technology facilitates the lure to disconnect from an internal magnet and forces the body to fold into its compact shape. Once the lure hits the water, the lure's body reengages with the magnet to create a smooth and natural swimming action.

The Shimano Armajoint 190SF is a versatile lure that can be retrieved fast or slow, enabling anglers to vary their retrieve depending on the situation. The bait will normally swim in an S-pattern, but the bait will not flare out when stopped due to the fold in its body. Anglers can slow down the receive and pause the to capitalize on the lure's natural slow-rising action. ARMAJOINT also features Shimano's proprietary FLASH BOOST technology that constantly emits a fish-attracting flash during the retrieve — even on the pause — by suspending reflective foil on micro springs to mimic the flashing behavior of an injured baitfish. Designed with purpose by leveraging innovation and technology and improving angler performance while drawing strikes from tournament-winning bass.

ROF: Slow Float

Length: 190mm (7.48in.)

Weight: 53g (1 7/8oz)

Features: 

• Arma Boost to increase a lure's casting distance by folding a jointed lure into a compact shape, reducing air resistance and minimizing the chances of the lure spinning during flight.
• Flash Boost suspends reflective foil on micro springs within the clear section of the lure body and provides an action designed to mimic the movements and flashing behavior of an injured baitfish.
• Scale Boost capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water.

The Basstrix Paddle Tail 4" Swimbait is the original hollow body swimbait — the lure that redefined the industry and remains the gold standard for high-performance soft plastics. With over a million dollars in tournament winnings on the Bassmaster, FLW, and Major League Fishing trails, this is a proven weapon for tournament pros and trophy hunters alike. Hand-made in the USA, the hollow body collapses on the strike for superior hook-up ratios, while the signature paddle tail delivers a hard-kicking vibration and side-to-side shimmy that starts the moment it hits the water — even at ultra-slow retrieve speeds. 4 per pack.

Key Features

• Original hollow body design — collapses on the strike for superior hook-up ratios
• Hand-made in the USA — multi-dimensional hand-painted finish with holographic eyes
• Hard-kicking paddle tail — high-frequency vibration and body roll at any retrieve speed
• Versatile rigging — weighted belly hook for heavy cover or swimbait jig head for deep structure
• $1M+ in tournament winnings — proven on Bassmaster, FLW, and Major League Fishing
• 14 proven color patterns — 4 per pack

Specifications

The Basstrix Mini Trix 1.5" Soft Plastic Minnow is one of the most realistic micro lures on the market — hand-poured and hand-painted to replicate the scales, sheen, and anatomical detail of actual baitfish with startling accuracy. At just 1.5 inches, it's a true giant killer that triggers instinctive strikes from pressured and finicky fish keyed in on micro-forage. A unique keeled tail produces high-frequency vibration even at ultra-slow retrieve speeds, and the signature Basstrix hollow body collapses on the strike for superior hook-up ratios. Deadly for crappie, trout, bass, and saltwater species in both fresh and saltwater applications.

Key Features

• Hand-poured & hand-painted — unmatched realism with lifelike scales, sheen, and anatomical detail
• Unique keeled tail — high-frequency vibration at ultra-slow speeds mimics fleeing micro-forage
• Hollow body construction — collapses on the strike for superior hook-up ratios
• Perfect match-the-hatch size — 1.5" profile targets fish keyed on micro-forage post-spawn or in high-pressure conditions
• Versatile — vertical jigging, dock shooting, BFS fishing, freshwater and saltwater
• Available in 8 proven color patterns

Specifications

SPRO Dean Rojas Bronzeye Popper Frog 60

Now you can own and fish the same lure that Dean Rojas used to win the BASS Elite Series tournament at Lake Oneida!

Dean Rojas and SPRO designed the Signature Series Bronzeye Popper Frog to attract bass out of the thickest cover with its loud popping sound. The Bronzeye Popper comes with specially designed 3/0 Gamakatsu Hooks that fit the bait perfectly for solid hook ups. It comes in a wide array of proven fish catching colors.on one of these Signature Series Bronzeye Popper Frogs and hold on!

With frog fishing, don't set the hook right away, wait a second or two for the fish to eat the frog. Setting the hook too early will pull the frog out of the fishes mouth. Frog fishing is one of the funnest ways to fish and this popping frog will entice them to strike hard.

Specifications

Available Colors

Lucky Craft Gunfish Topwater Lure

Picture this: a calm summer morning, glassy water, and your Gunfish cutting a tight, erratic path across the surface — then the explosion. The Lucky Craft Gunfish is the next generation of topwater fishing, engineered to combine the best of walking baits and poppers into one devastating surface lure.

Slimmer and wider-walking than its predecessors, the Gunfish features a distinctive cupped face that generates maximum spitting action with every twitch. Beneath the surface, a tungsten resin tail weight system loads the lure for long, wind-cutting casts, while a unique sound chamber produces a loud knocking noise that calls fish up from deep water. When they get close, razor-sharp Daiichi hooks and Lucky Craft's Lucky Oval Ring guarantee consistent, reliable hooksets every time.

Features

• Cupped face for maximum spitting and surface disturbance
• Slim, wide-walking body for an irresistible walk-the-dog action
• Tungsten resin tail weight system for maximum casting distance, even in wind
• Unique sound chamber with loud knocking noise to call fish from depth
• Feathered back hook for added attraction
• Razor-sharp Daiichi hooks with Lucky Oval Ring for reliable hooksets
• Stunning, realistic color choices

Available Sizes

Perfect For

From early morning dock fishing to open-water schooling action, the Lucky Craft Gunfish is a must-have topwater lure for bass, stripers, and any surface-feeding predator. Available in multiple sizes and an incredible range of colors to match any condition.

The Ima Suspending Vibration lipless crankbait features a larger body than the popular Rock N Vibe and will suspend 3-4 feet below the surface.   Most lipless crankbaits sink making these unique.  It features a tight, pulsating action that entices bass into striking.

Equipped with top quality components, the Ima Suspending Vibration has very sharp treble hooks and stout stainless steel split rings that will provide years of reliable use. It is also available in a range of highly realistic colors that will fool even the most seasoned bass. Offering anglers a multipurpose lure that’s part lipless crankbait and part jerkbait, the Ima Suspending Vibration is in a league of its own and different from any other lipless crankbait on the market.

Lucky Craft Pointer SP 78 Suspending Jerkbait

Cold front rolling in. Water temperature dropping. Bass pushed tight to structure and refusing to chase. This is exactly when you tie on the Lucky Craft Pointer SP 78 — and let it do the work. Widely regarded as the gold standard of suspending jerkbaits, the Pointer 78 SP has earned its reputation on tournament stages and weekend fishing trips alike, delivering the kind of lifelike minnow action that triggers reaction strikes from even the most pressured fish.

At 3" and 3/8 oz, it's the perfect size — casts effortlessly, works beautifully with subtle rod-tip twitches, and hangs motionless in the strike zone during pauses like no other bait on the market. Pair it with 8–10 lb fluorocarbon, a fast-action rod, and a 6.3:1 reel, and get ready to hold on.

Best For

• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass, Walleye
• Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
• Conditions: Clear water, cold fronts, post-spawn, early spring, late fall, winter
• Water: Lakes, reservoirs, rivers, rocky structure, main lake points

Features

• Most popular size in the Pointer lineup — proven fish-catcher across the country
• Perfectly balanced for subtle rod-tip twitches and extended pauses
• Suspending action keeps the bait in the strike zone longer
• Extremely durable finish with a wide range of proven color patterns
• Internal weight transfer system for long, accurate casts
• Premium Daiichi treble hooks for superior hook-up ratios
• Pro Tip: Store in a cool, shaded tackle box — avoid direct sun to protect the finish

Specs

The Keitech Easy Shiner 3.5" features a slim profile and exceptional realism, with a super-soft composition that allows the boot tail to deliver an incredible kicking action on the retrieve. Its streamlined design makes it highly effective around vegetation, and the squid scent load adds fish attraction on every cast.

The Easy Shiner excels rigged behind a darter head or used as a swim jig trailer, but works across a variety of presentations wherever a natural baitfish profile is needed.

Key Features

• 10 per pack
• Boot tail design — strong kicking action at any retrieve speed
• Slim profile — works effectively around vegetation
• Squid scent infused
• Recommended techniques: darter head, swim jig trailer
• 14 colors available — Sungill, Pro Blue Red Pearl, Smallmouth Magic, Chartreuse Shad, Electric Shad, Bluegill Flash, Sexy Shad, Ayu, French Pearl, US Green Pumpkin Magic, Green Pumpkin, Sight Flash, Silver Flash Minnow, Green Pumpkin Green & Purple Flake

The Deps Buzzjet Wakebait is one of the most versatile and effective lures on the market today! The Deps Buzzjet can do it all. Walk it, rip it, crank it or wake it, the fish don't care cause all they want to do is SMASH IT! The unique lip design enables this bait to push copious amounts of water, giving the Buzzjet a one of a kind wake. The prop leaves a tantalizing trail of bubbles which, when combined with the Deps Buzzjet's unique lip, will call fish up from serious distances!

The Deps Buzzjet has an angry action that calls fish. The topwater bait has been revolutionized with the design of the Buzzjet. The erratic action and sound can attract fish from deeper depths and it can still be fished effectively in rough water thanks to the huge drawing power of the bait. This is not just a noisy lure, it was designed for those who want to catch a giant bass on topwater.

Here at Tackle Express, we have caught hundreds of bass over the years on this bait.  From small ponds to larger bodies of water, it just works.  It's one of those lures that has a certain something about it that causes fish to strike.  For another great bait, see the Deps Spiral Minnow, it's equally as good but has a different action.  Sometimes one works better than the other so our suggestion is to get one of each.

• LENGTH: 96mm (3.77 in)
• WEIGHT: 30.0g. (1.05 oz)

High Temperature Caution

Take caution to where you store your baits as they can become deformed or cracked due to the expansion of the air during high temperatures. Keep them out of direct sunlight and in hot places like the inside of vehicles or tackle boxes stored during the warmer months as we are not responsible for damages caused due to storing lures in high temperatures.

Lucky Craft Pointer 100 SP Jerkbait

When bass are holding deep in the water column and refusing to come up, the Lucky Craft Pointer 100 SP gets down to their level and stays there. The largest of the core Pointer SP lineup, the Pointer 100 brings the same legendary brass weight system and bass-calling action to a bigger profile — perfect for matching larger baitfish or pulling fish up from deeper structure.

Engineered with a specially designed brass weight system that creates an ultra-low center of gravity, the Pointer 100 wobbles and vibrates in place the moment you stop the retrieve — emitting a subtle, irresistible vibration that triggers strikes from even the most reluctant bass. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action that mimics a fleeing baitfish with uncanny realism. Suspend it at 4–5 feet and let the bass come to you.

Features

• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design locks the bait in the strike zone at 4–5 feet
• Short rod twitch generates underwater walk-the-dog action
• Larger profile than the Pointer 78 — ideal for matching bigger baitfish
• Bass-calling vibration on pause draws strikes from pressured and finicky fish

Specs

• Type: Suspending
• Depth: 4–5 ft

Best For

• Techniques: Twitch-and-pause, suspending jerkbait, slow-roll
• Conditions: Clear water, cold fronts, post-spawn, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass

Perfect For

When you need the legendary Pointer action in a bigger package, the Lucky Craft Pointer 100 SP delivers. Step up the size, step up the strikes.

The Owner Mira Shad Crankbait is a forage size bait that is deadly for trout, bass, walleye, and many other game fish. It dives 2-4 feet when trolled or on a cast and retrieve, making it perfect for targeting fish in shallow to mid-depth ranges.

Features include Cultiva's exclusive Living Eyes, chattering rattles, and a transparent yet highly reflective holographic finish. Each lure is rigged with two #10 Owner Stinger-36 Super Needle Point treble hooks. Tie on an Owner Mira Shad Crankbait the next time you need a finesse suspending crank bait or trolling lure.

Key Features:

• Forage Size Profile: 2" length perfect for matching natural baitfish
• Cultiva Living Eyes: Exclusive realistic eyes for triggering strikes
• Chattering Rattles: Internal sound chamber attracts fish
• Holographic Finish: Transparent yet highly reflective for maximum flash
• Owner Stinger-36 Hooks: Two #10 Super Needle Point treble hooks
• Suspending Action: Stays in strike zone during pauses
• Versatile Retrieve: Works trolling or cast and retrieve

Specifications:

Performance Advantages:

• Deadly on Multiple Species: Effective for trout, bass, walleye, and more
• Suspending Design: Stays in strike zone for triggering neutral fish
• Realistic Appearance: Living Eyes and holographic finish for lifelike presentation
• Sound Attraction: Chattering rattles call fish from a distance
• Sharp Hooks: Owner Stinger-36 Super Needle Point for instant hooksets
• Finesse Profile: Forage size perfect for pressured fish

Ideal Applications:

• Trout fishing in lakes and reservoirs
• Bass fishing in clear water conditions
• Walleye trolling at 4-5 ft depth
• Finesse crankbait applications
• Situations requiring forage-size baitfish imitation
• Cast and retrieve or trolling presentations

When you need a finesse suspending crankbait with forage size profile, Cultiva Living Eyes, chattering rattles, holographic finish, and Owner Stinger-36 Super Needle Point hooks for trout, bass, and walleye at 4-5 ft depth, the Owner Mira Shad Crankbait is the choice of serious freshwater anglers.

When bass get finicky, downsize. The Strike King Bitsy Bug Jig is built for exactly those moments — a compact, precisely tied jig with a premium silicone skirt and fiber weedguard that punches through cover without hanging up. Equally deadly on smallmouth and largemouth, it shines in clear water, rocky structure, and pressured fisheries where big jigs get ignored. At this price, you can fish it confidently in the gnarliest spots without thinking twice.

Key Features

• Downsized profile — ideal for finicky fish and clear water conditions
• Premium silicone skirt — lifelike action and color on every fall
• Fiber weedguard — snag-resistant through rocks and cover
• Effective on both smallmouth and largemouth bass
• Available in 4 sizes: 1/16, 3/16, 1/8, and 1/4 oz
• 10 proven color patterns — sold 1 per pack

Specifications

The Strike King Pro Model 6XD was developed over a full year alongside 5-time BASS Angler of the Year Kevin VanDam — and it shows. At 3 inches and 1 oz, it casts like a bullet and drives down to 19+ feet with a steep dive angle that gets it into the strike zone fast. Once it hits the bottom, the erratic wandering action is what triggers the bite — KVD used a prototype to finish 2nd at the 2009 BASS Elite Series event at Kentucky Lake before the bait was even released. On 10 lb fluorocarbon, it reaches its full depth potential. An egg snap is recommended to maximize action and allow quick color changes on the water.

Key Features

• Dives 19+ feet — steep dive angle reaches ledge fish fast on 10 lb fluorocarbon
• Erratic bottom action — wanders off the bottom in a way that triggers reaction strikes
• Developed with Kevin VanDam — one full year of testing and refinement with a 5x AOY
• Casts like a bullet — well-balanced body for long, accurate casts
• Works best with an egg snap — maximizes action and allows quick color swaps
• Available in 22 proven color patterns

Specifications

The Roboworm Alive Shad is a 3 inch soft plastic jerkbait, perfect for dropshot rigs. In the world of finesse dropshot baits, the Alive Shad from Roboworm stands out as one of the top choices. Roboworm is known for their high-quality "hand poured by robot" soft plastics. With a realistic minnow or shad design and a variety of successful colors, the Alive Shad is a must-have for any angler.

The carefully crafted hand poured plastic offers unmatched movement compared to other injected baits. Once you try the Roboworm Alive Shad, you'll quickly become a believer.

Qty:  10 per pack

The C3 Baits Jobu 4" is a precision-crafted finesse worm born from decades of experience on Southern California's most pressured bass fisheries. Created by John Petroski — a.k.a. Captain Castaic — the Jobu was designed specifically for the clear, heavily fished waters of Castaic Lake and the Clearwater reservoirs, where finesse presentation is the difference between a limit and a skunk. The result is a 4" worm with an unmatched level of detail, action, and versatility that produces bites when nothing else will.

Whether you're fishing a dropshot on a deep main lake point, dragging a Carolina rig along a rocky flat, or shaking a shaky head in the shallows, the Jobu delivers the subtle, lifelike action that triggers strikes from finicky bass. Its slender profile and soft, responsive material create a natural quiver on the fall and a seductive wiggle on the retrieve that pressured fish simply can't ignore.

Key Features

• 4" finesse profile — ideal size for pressured and clear water bass
• Exceptional material softness — lifelike action on the fall, shake, and drag
• Versatile presentation — excels on dropshot, Carolina rig, shaky head, and Neko rig
• Designed by Captain Castaic for hard-pressured Southern California waters
• Hologram and natural color options to match any water clarity or light condition
• Consistent quality and attention to detail in every pack

Specifications

Watch It In Action

The Megabass Hazedong Shad generates an enticing tail action that will have bass choking it deep into their throats. The Megabass Hazedong Shad features an super thin paddle tail that creates a vortex through the water with a tight back and forth motion. Large bubble eyes also provide an added element of realism for those weary bass.

Molded from Megabass’ exclusive Vios Mineral Plastic, the Megabass Hazedong Shad is extremely durable and can withstand repeated beatings from the biggest bass. Designed with a built-in hook pocket on the belly, the Megabass Hazedong Shad delivers an excellent hookup ratio whether it’s rigged on a jighead, weightless, or on a drop shot. 

3" (8cm) Qty 8 Per Pack

4.2" (11 cm) Qty 5 Per Pack

The Yamamoto Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.

The Bottom Dweller Swimbait Shiner6 is a 6" slotted swimbait that best imitates your local bait-fish. An extremely soft but durable plastic with a memorizing action triggering giant bites and lasting through each fight. The Shiner6 is a soft bait with everything you're looking for in one from the head wobble, to the body roll, the hard thumping tail and tracking abilities at all speeds.

This bait is RIG & THROW.

We recommend 15-20lb fluorocarbon line & Owner's 6/0 - 8/0 Beast Hook for best results.

The bait weighs approximately 2oz, and requires stout hooks and line. Please throw on an appropriate 7'+ H-XH rod.

1 bait per pack.