Freshwater Lures

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

Strike King Rage Tail Craw delivers tournament-proven action that triggers aggressive strikes from bass, walleye, and panfish. The signature flanged claws create maximum water displacement and lifelike movement whether you're flipping, pitching, or dragging across structure.

Key Features

• Exclusive Rage Tail Design: Engineered with customized hi-grade plastics for superior tail action and durability
• Versatile Rigging Options: Texas rig, Carolina rig, weightless, or jig trailer—adapts to any presentation
• Flanged Claws: Create fish-attracting vibration and realistic defensive posture
• Premium Soft Plastic: Maintains action in cold water while staying durable through multiple fish

Specifications

• Rage Craw: 7 per pack
• Baby Rage Craw: 9 per pack
• Weight: 3 oz

Ideal for targeting bass in heavy cover, around docks, or along rocky structure. The Rage Tail Craw's unique action makes it a go-to choice for both tournament anglers and weekend warriors.

The Ima Roumba Silent Wakebait Topwater, designed by Bassmaster Elite Angler Fred Roumbanis, is a unique bait that creates a natural wake by "wobbling" side to side along the water's surface while producing an enticing sound that makes fish bite. This bait is designed to work best when fished over shallow aquatic grass, such as milfoil and hydrilla. It's also extremely effective around boat docks, lay-downs, brush piles, and standing timber. Fish the bait with a slow, steady retrieve. Be sure to keep the rod tip up and get ready for a massive bass explosion!

"The Roumba is an extremely versatile bait that I'll have tied on at least one rod year round. No matter what lake I go to across the country I know I'll be able to get 'em good on a Roumba. The reason is simple; I can imitate several types of baitfish with this bait. It can be used as a crawfish scooting right above shallow hydrilla, a frog hoppin' around open water lilly pads, a rat or mouse skitting across the surface, or a bluegill coming up to sun."

Length: 3"

Weight: 1/2oz (14g)

Type: Wake Bait, Shallow Crank

Hooks: Owner ST-36 #4

The Daiwa Yamamoto Neko Fat 4" gives anglers unmatched performance. Combining Daiwa’s precision detailing with Yamamoto’s legendary soft plastic, the Neko Fat Worm features a thick body similar to that of a Yamamoto Senko and also comes equipped with a bulbous tail, which provides a unique, quivering action. A great choice fished weightless, it is also absolutely deadly on a Neko Rig with a nail weight in the head.

The Neko Rig is always a great option for finesse fishing. While most anglers use a weightless worm, the nail weight in the Neko Rig gives anglers the ability to use heavier gear and reach fish in deeper water, where weightless worms just aren’t practical to fish.  Available in a range of famous Yamamoto colors, the Daiwa Yamamoto Neko is another legendary bait in the making.

 10 Per Pack

The 6th Sense Flush 5.2 Soft Jerkbait was engineered in the 6th Sense Lure Lab with a level of anatomical detail that sets it apart from conventional soft jerkbaits. Every fin is accounted for — matching pectoral fins for balance and stability, a dorsal fin, anal fin, and a horizontal forked tail with a small ball at the base that produces the Flush’s signature action and keeps the bait tracking true on the fall and retrieve. The defining feature is the split dorsal fin that acts as a built-in weed guard for your hook — the origin of the name “Flush.” Pairs with a stout 5/0 Widegap hook. 5.2", 8 per pack.

Key Features

• Split Dorsal Fin — Built-In Weed Guard — The dorsal fin is equally separated to create a built-in weed guard that shields the hook point from grass, wood, and cover; allows the Flush to be fished through heavy cover that would snag a conventional exposed-hook soft jerkbait; the weed guard design is the origin of the name “Flush” — the hook flushes against the body for a clean, snag-resistant profile.
• Ball-Base Forked Tail — Action & Stability — The horizontal forked tail incorporates a small ball at the base that produces the Flush’s signature darting, side-to-side action on the jerk; the ball creates resistance and pivot point that amplifies tail movement and keeps the bait stable and tracking true between jerks.
• Matching Pectoral Fins — Balance & Presentation — Anatomically correct pectoral fins keep the Flush balanced and level in the water column for a natural, horizontal presentation; the pectoral fins prevent the bait from rolling or listing on the fall and pause — critical for a realistic baitfish profile that triggers strikes from sight-feeding bass.
• Full Anatomical Fin Detail — Pectoral fins, dorsal fin, anal fin, and forked tail fins are all present and anatomically positioned; the complete fin package produces a realistic baitfish silhouette that matches the profile of shad, bluegill, and small panfish that bass key on in clear water conditions.
• 5/0 Widegap Hook Pairing — Designed to be paired with a stout 5/0 Widegap hook for maximum hookup ratio through the weed guard; the Widegap gap geometry provides clearance for the hook point to penetrate through the split dorsal weed guard on the hookset.
• 5.2" / 8 Per Pack — 5.2-inch body matches the profile of larger shad, bluegill, and baitfish that big bass key on; 8 baits per pack provides value for a soft plastic that can be rigged weedless and fished through heavy cover.

Color Guide

• Baby Crappie — Realistic baby crappie imitation; effective around shallow cover and docks where crappie are present as forage for larger bass; natural crappie pattern triggers feeding strikes from bass keying on panfish.
• Bluegill Magic — Bluegill imitation with magic finish; effective around shallow cover, docks, and grass edges where bluegill are the primary forage; highly effective during and after the bluegill spawn when bass are aggressively feeding on bluegill.
• Watermelon Candy Magic — Watermelon base with candy magic finish; versatile clear water color effective in a wide range of conditions; watermelon tones match the natural green hues of baitfish in clear water environments.
• Green Pumpkin Juice — Green pumpkin with juice finish; one of the most versatile soft plastic colors for bass fishing; effective in clear to lightly stained water across all seasons and conditions.
• Watermelon Red Sunfish — Watermelon base with red sunfish accents; effective around shallow cover where sunfish are present as forage; red accent tones add a trigger color that stands out in clear water conditions.

Best For

• Heavy Cover & Grass Fishing — Split dorsal weed guard allows the Flush to be fished through grass, laydowns, and heavy cover that would snag a conventional soft jerkbait; the weedless profile opens up cover that other soft jerkbaits can’t effectively fish.
• Clear Water Bass — Full anatomical fin detail and realistic baitfish profile trigger strikes from sight-feeding bass in clear water; natural colorways (Baby Crappie, Bluegill Magic, Watermelon Red Sunfish) match the forage profile that clear water bass key on.
• Finesse & Jerkbait Presentations — Ball-base forked tail produces action on a standard jerk-pause retrieve; fish on a weightless or lightly weighted hook for a slow, gliding fall that triggers strikes from suspended and lethargic bass.
• Dock & Shallow Structure Fishing — Weedless rigging and realistic panfish imitation colors (Baby Crappie, Bluegill Magic) make the Flush effective around docks and shallow structure where panfish are present as forage for larger bass.

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chuck and wind the Berkley® Choppo around cover and in open water for a serious waking action.

The Choppo’s durable tail propeller won’t melt in your tackle box, and the enhanced surface area provides more sound and spray. The precision balance of the bait ensures that its action begins immediately and it swims straight at a variety of speeds.

Justin Lucas Pro Tip 75: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

FEATURES

• Easy-to-use top water lure
• Durable, cupped propeller tail
• Enhanced propeller surface area for maximum surface disturbance
• Swims straight at a variety of speeds
• Equipped with sharp Fusion19™ hooks

The Japanese made Fish Arrow Flash J Shad is a finesse swimbait in a category its own.  The sleek pin tail design with a foil insert gives this bait a lifelike appearance that fools fish into biting it.  It has realistic eyes, detailed fish scale pattern, thin rear section for increased tail vibration, and a foil insert for a 3D effect.  There are many great colors to choose from to match the forage in your area.

The Zoom Horny Toad 4.25" is one of the most iconic topwater soft plastics in bass fishing — a streamlined frog body with two hard-kicking paddle legs that churn water, create noise, and trigger explosive blowups on a steady retrieve. Buzz it across lily pads, grass mats, and shallow flats, and the kicking legs do the work. The slim, weedless-friendly body casts long distances and comes through heavy vegetation without hanging up. Rig it on a wide-gap hook and retrieve steadily for maximum leg kick, or let it flutter just below the surface on the pause. Available in 8 colors.

Key Features

• Hard-Kicking Paddle Legs — Explosive Topwater Action — The Horny Toad’s two paddle-style legs kick hard on a steady retrieve, churning water and creating surface commotion that mimics a fleeing frog or baitfish skittering across the surface; the kicking action generates vibration, splash, and noise that draws bass from a distance and triggers reaction strikes; the leg action is most pronounced at a moderate-to-fast steady retrieve speed where both legs are continuously kicking.
• Streamlined Body — Long Casts & Weedless Through Cover — The slim, streamlined body casts long distances for covering water on shallow flats and along vegetation edges; the weedless-friendly profile comes through lily pads, grass mats, and shallow cover without hanging up, allowing the bait to be fished through the heaviest topwater cover where bass are holding.
• Versatile Topwater Presentation — Buzz it across the surface on a steady retrieve for maximum leg kick and surface commotion; slow down and let it flutter just below the waterline on the pause for a subsurface presentation that triggers strikes from bass that follow but don’t commit on the surface; also effective as a swim jig trailer for a kicking-leg subsurface presentation.
• Durable Zoom Plastic — Built from Zoom’s durable yet flexible plastic that withstands repeated strikes and maintains the leg action through extended use.

Color Selection Guide

Best For

• Lily Pads & Grass Mats — Topwater Cover Fishing — The primary application; buzz the Horny Toad across lily pad fields, grass mats, and shallow vegetation on a steady retrieve; the weedless body comes through cover without hanging up and the kicking legs create surface commotion that draws bass up through the vegetation for explosive blowups.
• Shallow Flats — Covering Water — The long-casting streamlined body covers shallow flats efficiently; effective for locating active bass on large shallow flats where covering water quickly is needed to find fish.
• Swim Jig Trailer — Subsurface Kicking Action — Thread the Horny Toad on the back of a swim jig for a subsurface kicking-leg presentation; the paddle legs produce the same kicking action below the surface that makes the Horny Toad effective on top, adding a unique action to the swim jig that a standard trailer cannot match.

Megabass is excited to introduce the Megabass X-Nanahan+2 Jerkbait. This 75mm compact bait offers a rare high-pitch roll action and rod-twitch trick darting, which effectively lures big bass at depths of up to 3m. With its tested aerobill and wide range of depths covered, this jerkbait is a must-have tool for any serious angler.

Action:

The Megabass X-Nanahan+2 Jerkbait offers a high-pitch roll-action and dynamic darting motion, making it the perfect lure for targeting big bass. With its realistic and irresistible design, it simulates a feeding trap, triggering the predatory instincts of fish. Upgrade your fishing tactics with this versatile and effective jerkbait.

The Ima Finesse Popper is a bite-sized lure that catches big bass. It can be popped like a traditional topwater popper with short spurts or graceful glides, but can also be walked side-to-side with ease. “It pops and spits water, walks and chugs. This bait can do it all,” says Bassmaster Elite Series pro Fred Roumbanis.

65mm, 2.6in

3/8oz

The Megabass ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the ONETEN+2 showcases the same erratic action, responsiveness and unrivaled performance as the ONETEN jerkbait. Painstakingly-developed lip and patented tungsten balancer system power bombing casts, steep dive-angle and nimble retrieves, sending the ONETEN’s exquisitely-finished body into the depths to target game-changing largemouth and smallmouth bass.

"DD equals Deep Diver" Listen up all you Pointer fans. Lucky Craft now has another new Pointer minnow to add to their repertoire. The new Pointer 65 DD is a shorter and deeper diving version of the popular Pointer 100 SP.

The Pointer 65 DD is perfect when fishing is tough or when the fish just want a smaller bait. This new Pointer is a great bait for fishing a few feet deeper than the original Pointer 65. This bait will dive about 5-7 feet deep and suspend when paused. It has a wider wobble than the Pointer 65 and still has the same body style.

This bait can be used as a larger profile bait in lieu of the Staysee Series. When the fish are holding out a little deeper this bait will get in their face and aggravate them to strike.

The Zoom Trick Worm is one of the most versatile soft plastics ever made — a straight-tail worm with a slightly buoyant design that floats just enough to stay in the strike zone longer and produce a natural, quivering action with the slightest line movement. The buoyancy is the key: on a weightless rig, the Trick Worm sinks slowly and horizontally, hovering in the strike zone with a subtle quiver that triggers bites from bass that won’t commit to a faster-falling bait. Made from Zoom’s soft, salty plastic that bass hold on to longer. 20 per pack in 11 colors.

Key Features

• Buoyant Design — Slow Horizontal Fall & Strike Zone Hover — The Trick Worm’s slightly buoyant plastic causes it to sink slowly and horizontally on a weightless rig, hovering in the strike zone far longer than a standard sinking worm; the horizontal fall and subtle quiver on the descent trigger bites from bass that are following the bait down and committing on the pause; the buoyancy also causes the tail to float up on a wacky rig, producing the characteristic up-and-down flutter that makes wacky-rigged worms so effective.
• Straight-Tail Profile — Subtle Quivering Action — The straight tail produces a natural, subtle quivering action with the slightest line movement or current; the action is most pronounced on a weightless rig, wacky rig, and shaky head where the tail is free to move independently; the subtle action is most effective in clear water, post-frontal conditions, and when bass are pressured and won’t commit to baits with more aggressive action.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce.
• Versatile Rig Compatibility — Effective weightless (Texas-rigged with no weight), wacky-rigged, on a shaky head, and on a light Texas rig; the 6.5" length is ideal for skipping under docks and overhanging cover on a weightless rig.
• 20 Per Pack — 11 Colors — Twenty worms per pack across 11 colors.

Color Selection Guide

Best For

• Weightless Rig — Skipping Docks & Shallow Cover — The primary application; rig weightless on a 3/0–4/0 wide gap hook and skip under docks, overhanging trees, and shallow cover; the buoyant design produces a slow, horizontal fall that triggers strikes from bass holding tight under cover; retrieve with subtle twitches and pauses to maximize the quivering action.
• Wacky Rig — Hook through the middle of the worm on a wacky rig hook; the buoyancy causes both ends to flutter up and down on the fall, producing the characteristic wacky worm action that triggers strikes from bass at all depths; most effective on a drop from the surface to the bottom in clear water.
• Shaky Head — Thread on a shaky head jig head for a bottom-contact finesse presentation; the straight tail quivers on the shake and the buoyancy causes the tail to float up off the bottom, presenting the worm in a natural, upright position that triggers strikes from pressured bass.
• Clear Water & Post-Frontal Conditions — The Trick Worm’s subtle action is most effective when bass are finicky — in clear water where they can inspect the bait closely, and in post-frontal conditions when aggressive action turns fish off; the slow fall and subtle quiver trigger bites when more aggressive presentations fail.

The Yamamoto Large Flappin' Hog features the same winning design and action as the original but in a bigger size to attract those bigger bites.  Equipped with four types of appendages, the appendages are positioned close to the body so the Large Flapping Hog can still get in and out of tight cover with ease.

Yamamoto has also incorporated a hollow section close to the tail of the bait to allow for easy hook penetration and rigging.  Available in a several colors, the Yamamoto Large Flapping Hog is an ideal bait for targeting bigger fish when you are flipping and pitching.

Size: 4.5"

Qty: 5

The Yamamoto 3" Senko is a scaled-down version of the legendary Senko, offering the same irresistible action in a compact profile. Renowned for its subtle, lifelike movements, this soft plastic stickbait excels in various fishing techniques, including wacky rigging, drop shotting, and Ned rigging.

Its salt-infused body ensures a natural fall and enhances scent dispersion, making it a go-to choice for targeting finicky bass in both clear and pressured waters.

Key Features:

• Length: 3 inches

• Profile: Slim, stickbait design

• Action: Seductive side-to-side tail wobble

• Rigging Versatility: Ideal for wacky rig, drop shot, and Ned rig setups

• Scent: Salt-impregnated for added attraction

Qty:  10 per pack

Picasso’s Finesse Rapid Change Grommet Skirts are quick and easy to put on and take off. Skirt strands are sandwiched between a silicone grommet and an outer band that helps keep the strands in place during assembly or fighting fish.

Made from our proprietary ultra soft/thin silicone material that creates an undulating action more comparable to that of rubber. Make your jigs, spinnerbaits and punch weights come to life!

3 per pack