Freshwater Hard Baits

Berkley Krej 100 Jerkbait

The Berkley Krej 100 does something no other jerkbait does: it rises on the work and slides backward on the pause. That unique ascending-then-back-sliding action — called "krejing" — keeps the bait in the strike zone longer and gives you a level of control that traditional jerkbaits simply can't match. It's a bait built with Forward Facing Sonar in mind, letting you watch the lure's movement in real time and dial in your cadence to match exactly what the fish want.

At 3.9 inches with a sinking design, the Krej 100 can be fished sub-surface as a traditional jerkbait or worked on the surface for a topwater presentation. Two ultra-sharp #6 treble hooks ensure solid hook sets on whatever you dredge up.

Features

• Unique ascending action on the work, back-slide on the pause — maximizes time in the strike zone
• Designed for Forward Facing Sonar — watch and control the bait in real time
• Sinking design — fishes sub-surface or topwater
• 2 ultra-sharp #6 treble hooks — solid hook sets on every strike
• 3.9" profile — available in multiple colors

Best For

• Techniques: Jerkbait, topwater, Forward Facing Sonar presentations
• Conditions: Clear water, suspended fish, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

The Norman Deep Little N is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes whether it's slow rolled or burned in.

A classic medium diver, the Deep Little N hits that 9-12 foot sweep spot quickly. With the famous medium-wide Norman action, the Deep Little N has posted wins in the biggest tournaments in the nation – including a Bassmaster Classic.

The DUO Realis Shad 62 DR Jerkbait has a stress-free quick diving motion with a consistent castability. The lure is responsive to various retrieval speeds and rod work. The Realis Shad 62DR will increase the width and depth you need to cover.

We have loaded the body with a moving weight system + magnet detaching system. By giving the body ample volume, we were able to secure a large space in the interior section for the 5.6mm steel ball to transfer the full length of the body. The weight transfers from the tail end (when casting) to the head (when retrieving), allowing for a smooth dive down and a stable casting posture.

It has a great action response to both slow and fast retrieval speeds, while having great balance and reaction to the anglers twitching, jerking and pausing technique used by the anglers rod work. In the least amount of moving distance, the sharp panic-darting action will help captivate the bass in the toughest of times.

Enhance your tail spinner fishing with the Damiki Axe Blade Tail Spinners. Its unique design features a double hook just below the spinner blade, increasing your chances of landing short bites. Available in multiple colors, this bait is perfect for targeting suspended fish. Count it down, retrieve slowly, and let the Axe Blade do the work.

Damiki Axe Blade Tail Spinners:

Lucky Craft Pointer 78DD Deep Diving Jerkbait

The bass are suspended at 6 feet, tight to a main lake point, and they haven't moved all morning. Standard jerkbaits can't reach them. That's exactly where the Lucky Craft Pointer 78DD was built to shine. DD stands for Deep Diver — and this 3" suspending jerkbait dives 5–7 feet, putting it right in the face of fish that are holding just out of reach of the standard Pointer 78.

Like all Pointer models, the 78DD is engineered with a specially designed brass weight system that creates an ultra-low center of gravity. Stop the retrieve and the bait wobbles and vibrates in place — emitting a subtle, bass-calling vibration that triggers strikes from lethargic, cold-water fish. A short twitch of the rod tip sends it darting side to side in a fluid underwater walk-the-dog action. And here's a pro tip straight from the Tackle Express team: use 6–8 lb fluorocarbon on a full spool — fluoro is heavier than braid and helps the bait reach maximum depth. Braid floats and will prevent the lure from diving properly.

Features

• Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 78
• Brass weight system creates ultra-low center of gravity for wobble-and-vibrate on pause
• Suspending design stays locked in the strike zone
• Short rod twitch generates underwater walk-the-dog action
• Ideal for suspended, lethargic fish in cold water

Specs

• Length: 3" (7.8 cm)
• Weight: 3/8 oz (9 g)
• Depth: 5–7 ft
• Type: Suspending

Pointer Series Comparison

• Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
• Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
• Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
• Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending

Recommended Setup

• Rod: Spinning outfit
• Line: 6–8 lb fluorocarbon (full spool — avoid braid, which floats and limits depth)

Best For

• Techniques: Suspending jerkbait, twitch-and-pause, cold-water finesse
• Conditions: Cold fronts, winter, suspended fish, clear water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are suspended deeper than your standard jerkbait can reach, the Lucky Craft Pointer 78DD gets down to their level and stays there. Same legendary Pointer action — deeper reach.

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

Weight: 3.5oz

Duo Realis Suspending Jerkbait 100SP has the best of all worlds, balanced retrieve, specific body rotation to give off a pronounced wobble and precise gait during lure’s tack-movement (side to side cadence). The taller, flatter sides of the lure provide a larger profile giving an impression a bigger baitfish and also provide wider band of flashing to improve detection of the lure at a distance.

Another advantage to the Jerkbait 100SP is its ability to stop and move efficiently through the water column without wandering or drifting aimlessly. Now an angler’s Jerkbait 100SP can cover water, be target oriented, while emitting a sustained vibration without the lure over-running its position or fouling.

The beauty of the Ima Square Bill Crankbait is it's really three or four baits in one. While some other square bills are good burned, others are at their best when they're waked or twitched. Some do well deflecting off cover while others are best in open water. The ima Square Bill can match each attribute and talent, with no weakness. My favorite is to mix it ALL up on a single retrieve, going "from twitching to waking, to reeling it down to three feet to burning it." It's not just a jack-of-all-trades – it's a master of each one, too.

This lure is truly Bassmaster Elite Angler's Bill Lowen's baby, a tool he's dreamed about for decades finally come to life. After countless back and forth conversations with IMA's engineers in Japan and multiple refinements and prototypes, he's convinced that no other square bill can match his Square Bill. It has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a computer chip lip and two sticky-sharp #6 Owner hooks that'll nab even the short strikers, although most bass absolutely choke this bait down.

The Norman Middle N Crankbait through and through fish catcher, offers a bite-sized profile that is backed by a one of a kind acoustic and a wide wobbling action. Whether you’re targeting largemouth, smallmouth, or spotted bass, the Norman Middle N Crankbait is made using butyrate walls and a refined rattle system, which creates a universally appealing thud. 

Offered in a wide array of detailed paint jobs, the Norman Middle N Crankbait ensures that anglers have an effective color in all conditions, no matter the forage, water clarity, or time of year. Armed with two razor-sharp treble hooks, the Norman Middle N Crankbait delivers a combination of action, sound, and detail that has been putting bass in the livewell for decades.

The DUO Realis Jerkbait 110SP is a precision-engineered suspending jerkbait built for anglers who demand long casts, lifelike action, and a bait that stays in the strike zone. At 4 3/8 in. and 5/8 oz., it covers water efficiently at distances that shorter jerkbaits simply can't reach.

Key Features

• Semi-flat body with rounded edges — combines the wide flash of a flatside with the structural integrity of a round bait, producing broader flash bands that trigger reaction strikes
• Advanced tungsten weight transfer system — enables effortless long casts and keeps the bait balanced through twitching, jerking, and "rippin" cadences
• Dual-pitch sound chamber — multiple internal chambers produce a unique, layered sound frequency that stands apart from standard jerkbait rattles
• Hi-density ABS construction — DUO's proprietary resin delivers up to 30% greater structural integrity than competing lures
• Suspending action — holds the strike zone on the pause, ideal for cold-water and pressured fish

Best For

• Species: Largemouth bass, smallmouth bass, spotted bass, striped bass
• Techniques: Twitching, jerking, rippin, slow retrieve
• Conditions: Clear to stained water, cold fronts, post-spawn, open water and points
• Season: Spring, fall, winter

Tackle Express Tips:

• The 110 size is the most productive size for us at our local lakes on largemouth bass and smallmouth bass.  It casts well and mimics the average size baitfish in our lakes.
• We like to have both dull colors and flashy colors in our tackle box.  Often times one gets more bites than another.
• Use jerkbaits in the wind, they work great on the bank the wind is blowing against

Specs

Available Colors

Designed specifically to come through grass, without hanging up or losing effectiveness, the Beast Hunter coordinates the size of the lure’s body and thickness of its sides with the length and width of the lip. On 14-pound fluorocarbon it dominates the 10 to 13 foot range. With a very natural wobble – not too wide, not too tight – a subdued knocking sound not to turn off spooky bass, the Beast Hunter is a power bait that doesn’t overpower the situation.

Its design incorporates a small fixed weight inside, which maximizes diving depth while preventing the lure from tumbling and getting fouled on the cast. The sidewalls are 2.0mm thick which distributes the overall weight proportionately throughout the body enabling it to stop quicker as it doesn’t glide forward. The diving angle is also tuned so when you come in contact with the weeds, softly lift up on the rod.
The Beast Hunter will back slide and glide right over the vegetation. Every aspect of this lure is made to maximize performance.

LENGTH:　67 mm, 2.64 inches
WEIGHT:　23 g, ¾ oz.
HOOKS: #2
DEPTH: 10-13 feet (on 14 lb. fluorocarbon)
CLASS:　Mid-range Crankbait

The Jackall TN 80 Lipless Crankbaits has unique features that you won't find in any other lipless crankbait.  It features a Tungsten Mouth System on the lip that allows the lure to stand up when it hits the bottom.  This creates more vibration and a greater sound since a space is created within the inside of the bait.

The unique design of the bait allows it to have very good balance for slow retrieves when tough fishing conditions dictate a slower finesse approach.  It casts extremely well allowing you to cover more water and catch more fish.  We like to crawl it on the bottom like jig in the winter and rip it through the grass in the summer.  Tie one on the next time you get on the water, you'll see the difference.  

 3.1 inch

1oz

The Deps Evoke Zero 120 Topwater is a revolutionary single prop plug designed by Elite Angler Kenta Kimura to create the loudest, most explosive surface commotion possible. Staying true to the Evoke Series with a body profile inspired by shallow crankbaits, the Zero flat out causes a raucous disturbance on the surface that attracts bass from long distances and triggers violent strikes.

Engineered with a durable aluminum (duralumin) single prop, the Evoke Zero creates a distinctive squeaky clapping sound as it works on the surface. The rotational movement of the high-strength duralumin prop creates an unbalanced and erratic action that shakes the body, generates powerful sound, and produces strong vibration and waves on the surface. This makes it an exceptional search bait for covering vast amounts of water and appealing to big bass.

The fat body design provides excellent buoyancy and a low center of gravity that runs true even with the rotational force of the prop. A built-in swivel in the upper line eye works in synchronization with the prop, reducing grass catch, minimizing line twist, and helping to increase landing percentage when bass thrash during the fight. The premium hook setup features a RYUGI pierced quad front hook with four hook points on a swivel for better hookups, paired with a super-sharp rear treble.

Key Features:

• Durable Aluminum Single Prop: High-strength duralumin creates explosive sound and unbalanced erratic action
• Squeaky Clapping Sound: Distinctive noise attracts bass from long distances
• Strong Surface Vibration: Prop rotation creates powerful waves and disturbance
• Built-In Swivel Line Eye: Reduces grass catch, minimizes line twist, and improves landing ratio
• Fat Body Design: Excellent buoyancy with low center of gravity for true running
• RYUGI Pierced Quad Front Hook: Four hook points on swivel for superior hookup percentage
• Premium Rear Treble: Super-sharp RYUGI #2 treble for solid hooksets
• Search Bait Design: Covers vast amounts of water to locate active fish

Specifications:

• Length: 120mm (approximately 4.7")
• Weight: 29.5g (approximately 1 oz)
• Type: Floating topwater single prop plug
• Front Hook: RYUGI #1 pierced quad on swivel
• Rear Hook: RYUGI #2 treble
• Split Ring: #3
• Target Species: Largemouth bass, smallmouth bass, pike

Retrieve Techniques:

• Steady Retrieve: Constant speed creates continuous clapping sound and surface disturbance
• Stop-and-Go: Pause between retrieves to trigger following fish
• Fast Burn: Aggressive retrieve for reaction strikes in active conditions
• Slow Crawl: Methodical retrieve for maximum prop noise and vibration

Design Details:

Durable Aluminum Prop: The rotational movement of the high-strength duralumin single prop creates an unbalanced and erratic action that shakes the body and creates a powerful sound. The prop and aluminum collars will eventually wear over time, and replacement prop sets are available for peak performance.

Swivel Line Eye: Built into the upper part of the body to work in synchronization with the prop, helping during the cast and reducing grass catch and line twist. Also helps when bass thrash during the fight to increase landing percentage.

Ideal Applications:

• Searching and covering large areas of water
• Early morning and late evening topwater fishing
• Calm to slightly choppy water conditions
• Around points, flats, and shallow structure
• Targeting aggressive, active bass
• When bass are feeding on surface baitfish

When you need a topwater prop bait that creates explosive noise and attracts bass from long distances, the Deps Evoke Zero 120 delivers the loudest, most effective surface presentation available.

Large, captivating profile gives off an enticing wobble to lure inactive predators, triggering decisive reaction bites with Megabass S-CRANK 2.0’s sudden wandering escape action.
Square bill design and high buoyancy combine to reduce hang-ups to allow precise targeting of structure.

The Berkley Vibrato Jigging Lure is a must-have for any avid angler. Its unique design allows for a natural vibrating action on the fall, making it irresistible to fish. With two treble hooks and a full wire body, this lure ensures a solid connection and increases your chances of catching more fish.

Perfect for light-biting fish, it's versatility and constant vibration makes it a go-to lure for any fishing situation.

Features:

• Perfect center of gravity gives the ideal control and action even in the lightest models
• Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to drop while popping intermittently
• Power jigging is effortless thanks to action that flutters on the fall and vibrates on the pull to mimic a wounded baitfish
• Upper back wire extends from the front hook to the rear hook allowing for a strong tie point
• Now with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength

Specifications: