Freshwater Hard Baits

The Jackall TN 60 Disk Knocker Lipless Crankbait features a thin, disc-shaped rattle weight instead of traditional lead or BB-style rattles, producing a deep-knocking sound at varied frequencies. Its tungsten mouth permits the bait to swim at slow speeds and remain vertical when reaching the bottom, while the external weighting allows more space for the rattle's movement.

The Strike King Red Eye Shad Lipless Crankbait is a must-have lure for anglers targeting bass and other predatory fish. Known for its high-pitch rattling sound and realistic action, the Red Eye Shad is designed to provoke strikes from fish, even in challenging conditions. Whether you're fishing in shallow or deep waters, this lipless crankbait excels at mimicking the erratic, injured baitfish behavior that drives fish wild.

Built with a vibrant, realistic finish, the Red Eye Shad features a sleek, streamlined design that allows for easy casting and versatile presentations. Its unique weight system provides a lifelike, subtle vibration on the retrieve, whether you're burning it through the water, slow-rolling, or using a yo-yo technique. The bait’s loud rattle helps attract fish from a distance, especially in murky or stained water, making it effective in both clear and off-colored conditions.

Crafted with a strong, sharp hook, the Red Eye Shad ensures solid hooksets with minimal hang-ups, thanks to its lipless design. Available in a wide array of colors and finishes, it mimics a variety of forage species such as shad, herring, and crawfish, making it adaptable to many fishing situations.

Perfect for anglers who want to cover large areas quickly or who need a lure that excels in different water depths, the Strike King Red Eye Shad Lipless Crankbait is a versatile tool for both shallow and deep-water fishing. Whether you're targeting bass, walleye, or other species, the Red Eye Shad will help you maximize your chances of landing your next big catch.

2.5"

1/2oz

"DD equals Deep Diver" Listen up all you Pointer fans. Lucky Craft now has another new Pointer minnow to add to their repertoire. The new Pointer 65 DD is a shorter and deeper diving version of the popular Pointer 100 SP.

The Pointer 65 DD is perfect when fishing is tough or when the fish just want a smaller bait. This new Pointer is a great bait for fishing a few feet deeper than the original Pointer 65. This bait will dive about 5-7 feet deep and suspend when paused. It has a wider wobble than the Pointer 65 and still has the same body style.

This bait can be used as a larger profile bait in lieu of the Staysee Series. When the fish are holding out a little deeper this bait will get in their face and aggravate them to strike.

The 6th Sense Axis Metal 2.0 is an innovative squarebill crankbait designed to mimic the erratic movement of real baitfish. It features a patent-pending pivoting metal lip that enables a unique Erratic Hunting Action (EHA), allowing the lure to dive to depths of 2 to 5 feet while randomly hunting side-to-side. 

In this updated 2.0 version, a metal insert has been added into the mouth of the metal bill to enhance durability and produce a louder underwater knock. Additionally, the bill is 10% smaller, providing a more stable action. 

The Axis Metal 2.0 measures 2.5 inches in length and weighs 1/2 ounce. It comes equipped with premium #2 size treble hooks and is available in a variety of lifelike paint schemes.

The Megabass ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the ONETEN+2 showcases the same erratic action, responsiveness and unrivaled performance as the ONETEN jerkbait. Painstakingly-developed lip and patented tungsten balancer system power bombing casts, steep dive-angle and nimble retrieves, sending the ONETEN’s exquisitely-finished body into the depths to target game-changing largemouth and smallmouth bass.

The Strike King Sexy Spoon is a dynamic and versatile fishing lure designed to mimic the erratic, darting action of a distressed baitfish. Ideal for targeting bass, trout, walleye, and other predatory fish species, this spoon excels in both freshwater and saltwater environments, making it a go-to choice for anglers seeking to increase their catch rate.

Crafted with a unique, wide-body design, the Sexy Spoon delivers a lifelike wobble that attracts fish from a distance. Its action-packed presentation and ability to reflect light in various directions create a realistic flash, mimicking the movement of injured baitfish trying to escape. Whether you're casting, trolling, or jigging, this spoon works effortlessly at a variety of depths and retrieves, providing versatility for different fishing techniques.

The Sexy Spoon is equipped with a premium treble hook, ensuring solid hook sets and durability during battle. Available in a range of eye-catching colors and patterns, it’s designed to match local forage species and adapt to varying water conditions, from clear lakes to murky rivers.

Thanks to its proven effectiveness and versatility, the Strike King Sexy Spoon is a must-have in any angler’s tackle box, whether you're targeting trophy fish or simply looking to enhance your fishing experience. It’s perfect for both novice and seasoned anglers who want to up their game and reel in more fish.

4" 3/4oz

5 1/2" 1 1/4oz

A new and deeper diving addition to the incredibly effective Rerange series, the Jackall Rerange 110MR Jerkbaits allow you to target fish holding further offshore or in deeper pockets. The Jackall Rerange 110MR’s are a step above other jerkbaits in-terms of innovation and technical performance, they deliver a deadly twitch-driven action that big, bait-hungry fish won’t be able to resist. Engineered with an advanced “TG Zero Friction” weight transfer system, the Jackall Rerange 110MR Jerkbait features a fluororesin covered tungsten weight, which slides from end-to-end to extend casting distance and enhance action.

Unmatched in outright attraction, the Jackall Rerange Jerkbaits produce an erratic, yet balanced lurch that lets bass know that there’s an easy meal within reach. Offered in the same highly detailed and highly effective colors, the Jackall Rerange 110MR Jerkbaits are built with advanced internals that produce superior performance.

The Megabass Ito Vision 110 FX Tour Premium Jerkbait combines Megabass’ advanced FX technology with the proven ONETEN body and engineering to create a jerkbait that casts 15-20% farther and has an even more erratic action.

The Variable Resistance Flap Bill, is at the heart of Megabass FX technology. This hinged bill folds in closer to the line tie during casting for a more aerodynamic profile, then flips up and down when you are jerking and pausing the bait for a more erratic option that isn't quite achievable with the standard vision 110 Created based on the demands of the top Megabass US pros, it also responds more dynamically to angler input for even more control and an even wider range of actions.

Available in a range of incredible Megabass colors, the Megabass Ito Vision 110 FX Tour Premium Jerkbait gets extreme. Perfect for high pressured fisheries that requires that secret bait to be erupted out of the box, in order to put fish on the deck time after time!

Check out one of the best topwater baits on the market, the River2Sea Rover Topwater Lure - a long standing proven walking bait! Unlike traditional gliding actions, this bait features a choppy, side-to-side slashing motion that drives fish into a feeding frenzy. Its exaggeratedly cupped mouth and unique geometry produce a one-of-a-kind walking action, sure to entice even the most finicky fish. Don't miss out on the River2Sea Rover's aggressive and effective design - it's truly unlike any other walking bait on the market.

The Megabass Shading-X R 62 is fueled by a patented balancer system that enables dizzyingly high-pitch action and improved cast performance, elevating the finesse shad to exquisite new heights. Reengineered to perform in Japan’s toughest conditions, the Shading-X R 62 series is built to deliver bites when bass are keyed on precise, high-pitch action. The main spherical weight of the Triangle Counter Balancing System. operates as a traditional moving balancer, increasing cast distance on bait finesse and spinning setups alike.

The upper balancer truly comes alive when twitches cause it to shift along its lateral axis, adding unpredictable dynamism to the Shading-X R’s action. With one fixed weight and two moving balancers, the lure’s center of gravity is dynamically triangulated in every configuration from cast to retrieve, powering the Shading-X’s compelling performance. The thin, tapered body generates a high-pitched vibration that practically bursts at the seams, supercharging the kind of tight action that is often required in finesse situations.

Upon retrieve, the balancers roll into the forward position for an optimal head-down posture, enabling a hair-trigger responsiveness that will even bring the Shading-X R to life with ultra-slow pulls or extra-sensitive angler input. With a fast retrieve, the high-pitch vibration compels targets into decisive reaction bites. The engineering of the Shading-X R 62 series brings disparate parts together in perfect harmony, leveraging dynamic weight triangulation to deliver a new high-pitch predator for the toughest angling conditions.

Specs.

• Length: 2.4 inch
  
• Weight: 3/16 oz
  

If anyone knows how good the Berkley Stunna 112 Jerkbait is, Hank Cherry knows. It won him the title of Bassmaster Classic® champion. Now you can add Hank's tournament-winning expertise to your tackle bag with the Berkley® Stunna Jerkbait.

Designed for lifelike action, casting distance, and durability, this fish catcher has a single tungsten weight transfer. Bring the Stunna Jerkbait to life with a jerk imparting maximum darting action and effortless 180° head turns. A seductive slow sink on the pause triggers strikes from lethargic fish.

• Designed by Bassmaster Classic champion Hank Cherry
• Designed for lifelike action, casting distance, and durability
• Single tungsten weight transfer
• Maximum darting action
• Effortless 180° head turns
• Seductive slow sink on the pause triggers strike

Comes with 2 bhooks

Equipped with a balsa inner core and an armor-like outer copolymer shell, the Rapala BX Brat Squarebill Crankbait is designed to be the toughest and most effective square-bill crankbait on the market.

Its aggressive nature means it won't back down from a fight, making it perfect for intense angling situations.

Balsa Core and Copolymer Outer Shell

The Ima Finesse Popper is a bite-sized lure that catches big bass. It can be popped like a traditional topwater popper with short spurts or graceful glides, but can also be walked side-to-side with ease. “It pops and spits water, walks and chugs. This bait can do it all,” says Bassmaster Elite Series pro Fred Roumbanis.

65mm, 2.6in

3/8oz