Freshwater Hard Baits

When John Crews designed the Spro Little John MD 50 Crankbait he wanted a bait that would allow him cover shallow 7-9 ft water quickly and effectively. Crews also wanted a durable yet sensitive bait that could be cast long distances with great accuracy. The Spro Little John Crankbait does all this and more.

The Little John comes equipped with a computer chip board lip. This style of lip is extremely durable and sensitive. The silent tungsten weight transfer system provides the distance and casting accuracy for this small profile bait. The lip design of the Little John gives it a tight wobble but enough action to aid in cover deflection. The tight wobble of the Little John allows you to cover water quickly and effectively. As with all Spro baits the Little John is equipped with sticky sharp Gamakatsu treble hooks.

Medium diver, 7-9ft.

The Damiki Back Drop Casting Spoons is designed for a vertical presentation and excels in cold water when fish are less active. Its unique fluttering action and keeled-shaped body keep it in the strike zone for longer, making it a deadly choice for deep, suspended fish. Increase your chances of success with this specialized spoon.

Enhance your chances of landing those elusive suspended fish with Damiki Back Drop Jigging Spoon. Equipped with two snag-reducing Owner Cultiva Single Hooks and mylar accents for added flash, this baitfish imitation comes in a range of color schemes to entice even the pickiest of fish. Upgrade your fishing game today.

Another great addition to Lucky Craft’s legendary line-up of crankbaits, the Lucky Craft LC 1.0 DD DRS Crankbait now takes the proven “Deep Rattle Sound” to new depths.  Featuring the same DRS rattle system that generates a very loud single knocking sound, which is believed by many pro’s to trigger more strikes and bigger strikes compared to traditional BB-style rattles.

Tt also features an elongated bill so anglers can now effectively target deeper water where bigger fish usually congregate

When John Crews designed the Spro Little John Crankbait 50 he wanted a bait that would allow him cover shallow 3-5ft water quickly and effectively. Crews also wanted a durable yet sensitive bait that could be cast long distances with great accuracy. The Spro Little John Crankbait does all this and more.

The Little John comes equipped with a computer chip board lip. This style of lip is extremely durable and sensitive. The silent tungsten weight transfer system provides the distance and casting accuracy for this small profile bait. The lip design of the Little John gives it a tight wobble but enough action to aid in cover deflection. The tight wobble of the Little John allows you to cover water quickly and effectively. As with all Spro baits the Little John is equipped with sticky sharp Gamakatsu treble hooks.

ERC Squirrelly Hell Hound Jerkbait has the same great action with a live action tail! Esox Research Company worked for over a year to create it and get it right. It’s still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a jerkbait that gives you as many easy to use options.   A great variation on an already proven fish catching machine!

The 9″ Squirrelly is the Hell Puppy body with a live action tail at 3.4oz, and the 14″ Squirrelly is the 10″ Hell Hound body with a live action tail.

Lucky Craft LC 0.3 Squarebill Crankbait

Big LC performance. Tiny package. The Lucky Craft LC 0.3 Squarebill Crankbait is the smallest member of the legendary LC lineup, and it brings the same explosive, fish-catching action that made the LC Series famous — scaled down to 1.5" for situations where a full-size crankbait is simply too much.

When bass are pressured and ignoring larger presentations, the LC 0.3 silently hunts through shallow banks with a tight, subtle wobbling action that appeals to predators of every size. It's equally at home on a heavily fished tournament lake as it is on a small creek or backyard pond — anywhere fish are finicky and a downsized approach makes all the difference.

Features

• Micro 1.5" profile — ideal for pressured fish that ignore larger baits
• Tight wobbling action that hunts naturally through shallow cover
• Runs 1–2 feet deep — perfect for ultra-shallow banks and flats
• Lightweight 1/10 oz design for finesse presentations on light tackle
• Proven LC squarebill deflection action in a bite-size package
• Effective in small bodies of water: creeks, ponds, and backwater areas

Specs

• Length: 1.5"
• Weight: 1/10 oz
• Depth: 1–2 ft
• Type: Floating / Squarebill Crankbait

Best For

• Techniques: Finesse cranking, shallow cover, deflection fishing
• Conditions: Pressured fisheries, clear water, post-cold front, small water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Panfish
• Water: Creeks, ponds, shallow flats, backwater areas

Perfect For

When the big baits aren't getting bit, downsize to the Lucky Craft LC 0.3 and let the legendary LC action do the work. Small bait, big results.

The Duo Realis Suspending Jerkbait 120SP is a full-size, 4.75" suspending jerkbait built for covering water and triggering reaction strikes from bass. Its taller, flatter body profile creates a larger baitfish silhouette and a wider flash band that improves visibility at distance. The lure's balanced retrieve delivers a pronounced wobble and precise tack-movement (side-to-side cadence) that stays on track through the water column — no wandering or drifting during pauses. An internal weight system keeps the lure suspending efficiently, allowing anglers to work it with sustained vibration without over-running its position.

Best For

Largemouth and smallmouth bass fishing, open-water jerkbait presentations, suspending techniques in 5–6 ft of water, cold-water and post-frontal conditions, reservoir and lake fishing, targeting bass holding on main lake points, ledges, and submerged structure. Effective on slow twitch-pause retrieves and steady medium retrieves.

Key Features

• Taller, flatter body profile — larger baitfish impression and wider flash band
• Balanced retrieve with pronounced wobble and side-to-side tack-movement
• Suspending class — holds position in the strike zone during pauses
• Tracks true through the water column without wandering or fouling
• Available in 12 color patterns including natural forage and reaction colors

Tackle Express Tips:

Use straight braid with a softer rod for longer casts and better lure control. Thinner line keeps your spool fuller, maintaining effective gear ratio and retrieval speed across long distance.

Specs

Models & SKUs

Lucky Craft LC 1.0 DRS Squarebill Crankbait

Ask any tournament pro what separates a good day from a great one, and many will tell you it comes down to sound. The Lucky Craft LC 1.0 DRS — where DRS stands for Deep Rattle Sound — was built around exactly that insight. Instead of the high-pitched "sh-sh-sh" of traditional BB-style rattles, the LC 1.0 DRS features a single knocker internal rattle that produces a deep, deliberate "click-click-click" sound that many pros believe attracts larger, more wary bass.

It's a subtle but meaningful difference — and it's why more and more professional anglers are making the switch to single rattle style baits. Pair that with the legendary LC Series squarebill action and high buoyancy that has made this lineup one of the most sought-after in the industry, and you have a crankbait that doesn't just fish well — it fishes smarter.

Features

• Single knocker internal rattle produces a deep "click-click-click" sound
• Preferred by tournament pros for attracting larger, more selective bass
• High buoyancy for natural deflection off rocks, wood, and hard cover
• Legendary LC Series squarebill action — proven in tournaments across the country
• Available in Lucky Craft's detailed, realistic color combinations
• Runs 2–3 feet deep — ideal for shallow to mid-depth cover

Specs

• Length: 2-1/8"
• Weight: 1/3 oz
• Type: Floating
• Depth: 2–3 ft

Best For

• Techniques: Squarebill cranking, deflection fishing, cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When the standard rattles aren't getting bit, the Lucky Craft LC 1.0 DRS gives you a different sound profile that triggers bigger fish. Same legendary LC action — with a pro-preferred rattle that makes all the difference.

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

Weight: 1-1/8oz

The Blade Runner Turbo Tails a small Indiana blade attached to the tail by a premium ball bearing swivel that adds additional flash and vibration to draw the attention of fish to your bait and trigger more bites. To improve hook-up and landing ratios, the Blade Runner Turbo Tail is outfitted with a single jig hook instead of a traditional treble, which increases hook setting performance and keeps fish pinned during the fight.

This bait can be fished with a slow or fast retrieve or it can be fished vertically like a traditional spoon.  It works great on suspended fish but is versatile enough to bumped over rocks or popped off the bottom.  Works on both salt and freshwater fish and is especially good in off-color or stained water.

The Spro Carbon Blade Tungsten Blade Bait is built with premium components that takes blade baits to the next level. Featuring a carbon fiber body and a molded tungsten weight, it provides a compact profile, which is deadly when trying to imitate small baitfish, as well as, extreme cast-ability so that anglers can cover water more efficiently.

The unique shape also produces an ultra strong vibration and aggressive hunting action that stimulates the lateral line of bass and triggers a predatory response to strike.

On the backside, this blade bait features three different connection points, this allows anglers to change the amount of vibration from ultra tight to a wide wobble depending on the mood of the fish. Finished with two premium Gamakatsu hooks and offered in a wide selection of baitfish color patterns, the Spro Carbon Blade Tungsten Blade Bait is perfect vertical jigging and casting.

Comes with 2 double hooks

Lucky Craft Super Sammy 132 Topwater Lure

It was early summer at Lake Fork. The big fish had pushed down to 20 feet, and most anglers had given up on topwater. Not Bassmaster Elite champion Takahiro Omori. Armed with a prototype of what would become the Lucky Craft Super Sammy 132, he worked the surface with patience and persistence — and was rewarded with a memorable 10 lb bass that proved this bait could pull giants up from the depths. That fish gave this lure its nickname: the Super Sammy 10LB.

The secret is the 132's large profile. At 5-1/3" and 1 oz, it displaces a serious amount of water with every side-to-side walk-the-dog motion, sending out vibrations and surface disturbance that draw bass from a greater distance than smaller topwaters can reach. When big fish are deep and reluctant, the Super Sammy 132 gives you the reach and the presence to pull them up.

Features

• Large 5-1/3" profile displaces more water — draws fish from greater distances
• Walk-the-dog action with constant side-to-side motion triggers reaction strikes
• 1 oz weight for long, accurate casts to reach fish holding in open water
• Proven on 10 lb+ bass by Bassmaster Elite pro Takahiro Omori
• VMC treble hooks for strong, reliable hooksets
• Floating design for easy surface presentation and control

Specs

• Length: 5-1/3" (132mm)
• Weight: 1 oz (28.0g)
• Depth: Surface
• Type: Floating
• Hook Size: VMC #2 / #2 / #2

Perfect For

When you want to target big bass with a topwater that has the size and presence to pull them up from depth, the Lucky Craft Super Sammy 132 is the bait. Cast it, walk it, and hold on — this is the lure that catches the fish of a lifetime.

The Heddon Spook Boyo Topwater Walking Bait  proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit any of the larger bodied lures, then it’s the BOYO’s time to shine.

The BOYO measures in just below the Super Spook Jr at 3 inches long, but still packs a punch at 3/8 of an ounce. It carries inside of it the same construction as the other spook models with a single lead rattle in the tail to aid in walking and sound to bring fish to the surface, as well as the aesthetics which make a spook such a wonderful lure! Pick some up today for immediate topwater fishing success.

• Available in fresh and saltwater patterns
• Quality components
• Same spook walk-the-dog action
• 3 inches long
• 3/8 oz.

The 6th Sense (silent) SplashBack 70 Popper will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. Utilizing a unique 'vee' keel style and flat sided shape, the SplashBack cuts through water with ease, making 'walking the dog' an easy task.

The extra-wide mouth spits and chugs like no other surface lure while still creating the classic "bloop" sound when needed. At rest, the flat side profile results in side-to-side movement. On top of all that, realistic 3D eyes and lifelike surface detail give you the most versatile topwater out there.