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1037 products
| Heddon | Length | Weight | Class |
| Zara Spook | 4.5" | 1/2oz | Topwater |
Comes with hooks but not shown in pictures.
The SPRO Phat Flies were designed to take Float and Fly fishing to a new level. We love these jigs for bass, crappie, panfish, and trout. With 4 or 6 pound line, you can fish it on a bobber, with a split shot, or fly lined. It works great on a straight wind or with a lift and drop of the rod.
Usually raising the rod tip quickly 12-24 inches and then letting the jig fall back down repeatedly works great. There is no wrong way to use it, experiment and we think you'll see how effective it is.
| BBZ-1 Shad | Rate Of Fall | Length | Weight | Hook |
| Floater | Floater | 4 9/16" | 3/4oz | #2 Gamakatsu 2X Strong Treble |
| Slow Sink | 3 inches per second | 4 9/16" | 7/8oz | #2 Gamakatsu 2X Strong Treble |
| Fast Sink | 1 foot per second | 4 9/16" | 1oz | #2 Gamakatsu 2X Strong Treble |
Lucky Craft Slender Pointer MR Jerkbait
Designed for anglers who know that a slimmer profile triggers more strikes, the Lucky Craft Slender Pointer MR is the answer to what smallmouth bass fishermen have been asking for. Built on the legendary Pointer Minnow platform, this slender-bodied jerkbait cuts through the water column with a tight, darting action that drives bass wild — especially in clear, cold water when fish are finicky and need a reason to commit.
Rig it up, work it with sharp twitches and pauses, and feel the difference a slender profile makes when bass are keying on shad, minnows, or other slender forage.
Best For
- Species: Smallmouth Bass, Largemouth Bass, Spotted Bass, Walleye, Striped Bass
- Techniques: Jerkbait fishing, twitch-and-pause, suspending presentations, cold-water finesse
- Conditions: Clear water, cold fronts, post-spawn, early spring, late fall
- Water: Lakes, reservoirs, rivers, rocky points, main lake structure
Features
- Slender minnow profile triggers strikes from pressured and finicky bass
- Lucky Craft patented magnetic weight transfer system for long, accurate casts even in wind
- Three razor-sharp Daiichi treble hooks for maximum hook-up ratio wherever fish strike
- Suspending action at 50°F — stays in the strike zone during pauses
- Available in two sizes: 97mm and 112mm
- Premium finishes in proven fish-catching color patterns
Specs
| Model | SKU | Size | Weight | Depth | Suspend Temp | Hooks |
|---|---|---|---|---|---|---|
| Slender Pointer 97 – BE Gill | LC-SLN97-269BEGL | 97mm (3.8") | 3/8 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 97 – Ghost Minnow | LUC440 | 97mm (3.8") | 3/8 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 97 – Chartreuse Shad | LUC441 | 97mm (3.8") | 3/8 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 97 – Aurora Black | LUC447 | 97mm (3.8") | 3/8 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 112 – Ghost Minnow | LC-PT112-238GMN | 112mm (4.4") | 1/2 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 112 – BE Gill | LC-PT112-269BEGL | 112mm (4.4") | 1/2 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 112 – Aurora Black | LC-PT112-052AB | 112mm (4.4") | 1/2 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 112 – Chartreuse Shad | LC-SLDRPTR112-250CRSD | 112mm (4.4") | 1/2 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
| Slender Pointer 112 – Pearl Threadfin Shad | LC-PT112-183PTHFSD | 112mm (4.4") | 1/2 oz | 3–4 ft | 50°F | 3x Daiichi Treble |
Lucky Craft Staysee 90 Jerkbait
Spawn season. Bass locked tight to their beds, wary of anything that moves too fast. This is where the Lucky Craft Staysee 90 was born to fish. Engineered specifically for slow, methodical presentations, the Staysee 90 creeps into the strike zone with a hypnotic pumping retrieve — then hangs there, motionless, long enough to irritate even the most stubborn bass into biting.
What makes the Staysee 90 truly unique is its tight rolling action, a product of its beautifully sculpted body shape and precisely angled lip. This subtle, lifelike vibration mimics the biomechanical movement of a real baitfish so convincingly that bass in medium-shallow water simply can't ignore it — without ever feeling spooked. No other jerkbait on the market can get this close to a bedding bass and still trigger a strike.
Features
- Tight rolling action from a precision-engineered body shape and lip angle
- Designed for slow pumping retrieve with extended pauses — ideal for bedding bass
- Biomechanical movement that attracts without alarming fish in clear, shallow water
- Suspending action keeps the bait perfectly in the strike zone
- Effective in medium-shallow water where other jerkbaits spook fish
- Premium Lucky Craft construction with durable, realistic finishes
Best For
- Techniques: Slow pumping retrieve, twitch-and-pause, bed fishing
- Conditions: Spawn & post-spawn, clear water, pressured fish, cold fronts
- Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
- Water: Shallow to medium-depth lakes, reservoirs, and flats
Perfect For
When bass are locked on beds or finicky in clear water and nothing else is working, the Lucky Craft Staysee 90 is the jerkbait that gets the job done. Slow down, be patient, and let the Staysee do the irritating.
Lucky Craft Silent Pointer 95 Jerkbait
The lake is gin clear. The bass have seen every rattling jerkbait in the tackle shop. It's time to go silent. The Lucky Craft Silent Pointer 95 is the Pointer built for exactly these conditions — pressured fisheries and crystal-clear water where a subtle, rattle-free presentation is the difference between getting bit and going home empty-handed.
Unlike every other Pointer in the lineup, the Silent Pointer 95 has no weight transfer system and no rattling beads. It is completely, truly silent — a presentation that finicky bass simply haven't been conditioned to ignore. A fixed weight system keeps it casting effectively despite the absence of a transfer weight, and a specially formulated bill gets it into the strike zone quickly. It dives slightly deeper than the Pointer 100, working effectively at 4.5 to 5 feet — and because it sinks faster than its rattling counterparts, it reaches that depth faster too, giving you more time in the zone on every cast.
Features
- Completely silent — no weight transfer system, no rattling beads
- Fixed weight system for effective casting without a transfer weight
- Dives 4.5–5 feet — slightly deeper than the Pointer 100
- Reaches depth faster than rattling Pointer models
- Specially formulated bill for quick entry into the strike zone
- Ideal for highly pressured lakes and clear water conditions
Best For
- Techniques: Twitch-and-pause, slow-roll, finesse jerkbait
- Conditions: Clear water, pressured fisheries, post-cold front, calm days
- Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
Perfect For
When the rattles aren't working and the fish have seen everything, the Lucky Craft Silent Pointer 95 gives you a presentation they haven't. Silent but deadly — the secret weapon for tough bites.
Lucky Craft Pointer 65DD SP Jerkbait
The fish are holding just a little deeper than your standard jerkbait can reach. That's exactly where the Lucky Craft Pointer 65DD SP was built to shine. DD stands for Deep Diver — and this compact 2.5" suspending jerkbait dives 5–7 feet, putting it right in the face of bass that are holding just out of reach of the original Pointer 65.
Like all Pointer models, the 65DD is engineered with a specially designed brass weight system that creates a very low center of gravity. Stop the retrieve and the bait doesn't just pause — it wobbles and vibrates in place, emitting a subtle bass-calling vibration that triggers strikes from even the most reluctant fish. A short twitch of the rod tip generates a fluid, underwater walk-the-dog action that seals the deal. With a wider wobble than the standard Pointer 65, the DD version is also a great alternative when fish want a smaller profile than the Staysee series but need the bait pushed a little deeper.
Features
- Deep Diver (DD) bill dives 5–7 feet — deeper than the standard Pointer 65
- Brass weight system creates low center of gravity for wobble-and-vibrate on pause
- Suspending design stays locked in the strike zone
- Wider wobble than the Pointer 65 for added action
- Short rod twitch generates underwater walk-the-dog action
- Compact 2.5" profile — ideal for finesse situations and pressured fish
Specs
- Length: 2.5" (6.5 cm)
- Weight: 3/16 oz (5 g)
- Depth: 5–7 ft
- Type: Suspending
Pointer Series Comparison
- Pointer 65 SP: 2.5", 3/16 oz, 4–5 ft, Suspending
- Pointer 65DD SP: 2.5", 3/16 oz, 5–7 ft, Suspending
- Pointer 78 SP: 3", 3/8 oz, 4–5 ft, Suspending
- Pointer 78DD SP: 3", 3/8 oz, 5–7 ft, Suspending
Best For
- Techniques: Suspending jerkbait, twitch-and-pause, finesse deep
- Conditions: Cold fronts, clear water, post-spawn, pressured fisheries
- Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
Perfect For
When bass are holding just beyond the reach of your standard jerkbait, the Lucky Craft Pointer 65DD SP gets down to their level and stays there. Small profile, deep reach, deadly action.
Lucky Craft Gunfish Topwater Lure
Picture this: a calm summer morning, glassy water, and your Gunfish cutting a tight, erratic path across the surface — then the explosion. The Lucky Craft Gunfish is the next generation of topwater fishing, engineered to combine the best of walking baits and poppers into one devastating surface lure.
Slimmer and wider-walking than its predecessors, the Gunfish features a distinctive cupped face that generates maximum spitting action with every twitch. Beneath the surface, a tungsten resin tail weight system loads the lure for long, wind-cutting casts, while a unique sound chamber produces a loud knocking noise that calls fish up from deep water. When they get close, razor-sharp Daiichi hooks and Lucky Craft's Lucky Oval Ring guarantee consistent, reliable hooksets every time.
Features
- Cupped face for maximum spitting and surface disturbance
- Slim, wide-walking body for an irresistible walk-the-dog action
- Tungsten resin tail weight system for maximum casting distance, even in wind
- Unique sound chamber with loud knocking noise to call fish from depth
- Feathered back hook for added attraction
- Razor-sharp Daiichi hooks with Lucky Oval Ring for reliable hooksets
- Stunning, realistic color choices
Available Sizes
| Model | Length | Weight | Hook Sizes |
|---|---|---|---|
| Gunfish 75 | 3" | 1/5 oz | #7 / #8 |
| Gunfish 95 | 3-3/4" | 3/8 oz | #5 / #6 |
| Gunfish 115 | 4-1/2" | 3/5 oz | #4 / #5 |
| Gunfish 117 | 4-1/2" | 3/5 oz | — |
Perfect For
From early morning dock fishing to open-water schooling action, the Lucky Craft Gunfish is a must-have topwater lure for bass, stripers, and any surface-feeding predator. Available in multiple sizes and an incredible range of colors to match any condition.
Lucky Craft Pointer SP 128 Jerkbait
The water is cold, the bite is slow, and bass are holding tight to structure. This is the moment the Lucky Craft Pointer SP 128 was made for. A larger, deeper-running sibling to the legendary Pointer 78, the Pointer 128 brings the same deadly suspending action to bigger water and bigger fish — with a profile that commands attention.
At the heart of the Pointer 128 is a specially designed brass weight system that creates an exceptionally low center of gravity. This engineering detail is what makes the bait so effective: when you stop the retrieve, the lure doesn't just pause — it wobbles and vibrates in place, emitting a subtle, irresistible bass-calling vibration at 4–5 feet deep. Then a short twitch of the rod tip triggers a fluid, underwater walk-the-dog action that triggers reaction strikes from even the most reluctant fish.
Features
- Specially designed brass weights create a very low center of gravity
- Wobbles and vibrates on pause — emits bass-calling vibration while suspended
- Suspends at 4–5 feet — stays in the strike zone as long as you need it to
- Short rod twitch generates underwater walk-the-dog action
- Larger profile than the Pointer 78 — ideal for targeting bigger bass
- Premium Lucky Craft construction with durable, realistic finishes
Best For
- Techniques: Suspending jerkbait, twitch-and-pause, slow-roll, cold-water finesse
- Conditions: Cold fronts, clear water, post-spawn, winter, early spring
- Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
- Water: Lakes, reservoirs, deep structure, main lake points
Perfect For
When bass are deep, pressured, and refusing to chase, the Lucky Craft Pointer SP 128 gets down to their level and stays there — vibrating, wobbling, and walking until they can't resist. The big-water jerkbait that delivers when conditions are toughest.
Lucky Craft LV Max 500 Lipless Crankbait
The fish are scattered, the water is big, and you need to cover ground fast. Tie on the Lucky Craft LV Max 500 and start burning. A premium lipless crankbait built for power fishing, the LV 500 is the tool tournament pros and weekend warriors alike reach for when they need to locate fish quickly and trigger reaction strikes across a wide range of depths.
Cast it a mile — the LV 500's aerodynamic profile loads up for exceptional distance on every cast. Then work it shallow at 1–3 feet on a fast retrieve, or let it sink and count it down to find schools holding at 10–15 feet. The brass and glass rattle combination produces a unique, distinctive sound that stands out from standard BB rattles — a subtle edge that can make a big difference on pressured fisheries. Pair that with a tight, natural wobble action and you have a bait that looks and sounds like real food.
Features
- Brass and glass rattles produce a unique sound unlike standard lipless crankbaits
- Versatile depth range — burn it at 1–3 ft or count it down to 10–15 ft
- Long-casting aerodynamic profile for maximum water coverage
- Tight wobble action with a natural, lifelike profile
- Premium Lucky Craft construction with realistic color patterns
- Effective for both power fishing and finesse slow-rolling
Specs
- Model: LV 500
- Length: 3"
- Weight: 3/4 oz
- Class: Sinking
- Depth: 1–3 ft (fast retrieve) / 10–15 ft (count-down)
Best For
- Techniques: Power fishing, burning, slow-rolling, count-down deep
- Conditions: Cold water, post-spawn, winter, schooling fish, open water
- Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Striped Bass
Perfect For
When you need to cover water fast and find fish, the Lucky Craft LV Max 500 is the lipless crankbait that gets it done. A must-have in every serious angler's tackle box.
Lure Jensen's Speed Traps Crankbaits are shallow-to-medium depth crankbaits that won't roll out on a high-speed retrieves. Computer controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance.
This crankbait will not roll over at any speed. Work it slow or burn it over shallow cover, presenting the bait to the maximum number of fish. Pros have referred to the Speed Trap as the "Limit Getter" for its ability to cover water quickly and effectively.
A pros quote in Bassmaster magazine explained, "It's a great search bait. I always have one tied on when I go to a lake I've never been before. It's a confidence thing. I can cover water fast and learn which areas hold bass." Dive depths for the 1/8- and 1/4-ounce models are 5- and 8-feet respectively.
FEATURES
- High action multi-speed tournament winning design
- Round bend treble hooks
- Thin-wall construction for maximum vibration
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These deep diving Norman Lures DD22 Professional Edge Crankbaits are amazingly productive and come with brilliant Sunshine Gel-Coat finishes. You can count on plenty of flash and reflection, and the Professional Edge Crankbaits' finish is tough enough to be bounced off any structure without ever wearing off!
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The Owner Mira Shad Crankbait is a forage size bait that is deadly for trout, bass, walleye, and many other game fish. It dives 2-4 feet when trolled or on a cast and retrieve, making it perfect for targeting fish in shallow to mid-depth ranges.
Features include Cultiva's exclusive Living Eyes, chattering rattles, and a transparent yet highly reflective holographic finish. Each lure is rigged with two #10 Owner Stinger-36 Super Needle Point treble hooks. Tie on an Owner Mira Shad Crankbait the next time you need a finesse suspending crank bait or trolling lure.
Key Features:
- Forage Size Profile: 2" length perfect for matching natural baitfish
- Cultiva Living Eyes: Exclusive realistic eyes for triggering strikes
- Chattering Rattles: Internal sound chamber attracts fish
- Holographic Finish: Transparent yet highly reflective for maximum flash
- Owner Stinger-36 Hooks: Two #10 Super Needle Point treble hooks
- Suspending Action: Stays in strike zone during pauses
- Versatile Retrieve: Works trolling or cast and retrieve
Specifications:
| Model | Length | Weight | Depth |
|---|---|---|---|
| Mira Shad | 2" | 1/7 oz | 4-5 ft |
Performance Advantages:
- Deadly on Multiple Species: Effective for trout, bass, walleye, and more
- Suspending Design: Stays in strike zone for triggering neutral fish
- Realistic Appearance: Living Eyes and holographic finish for lifelike presentation
- Sound Attraction: Chattering rattles call fish from a distance
- Sharp Hooks: Owner Stinger-36 Super Needle Point for instant hooksets
- Finesse Profile: Forage size perfect for pressured fish
Ideal Applications:
- Trout fishing in lakes and reservoirs
- Bass fishing in clear water conditions
- Walleye trolling at 4-5 ft depth
- Finesse crankbait applications
- Situations requiring forage-size baitfish imitation
- Cast and retrieve or trolling presentations
When you need a finesse suspending crankbait with forage size profile, Cultiva Living Eyes, chattering rattles, holographic finish, and Owner Stinger-36 Super Needle Point hooks for trout, bass, and walleye at 4-5 ft depth, the Owner Mira Shad Crankbait is the choice of serious freshwater anglers.
The Owner Rip'n Minnow 65 is the perfect little bait fish jerk bait designed for targeting bass and other freshwater species. It dives to 3-4 feet on a steady retrieve with 6-8 pound line. Fluorocarbon line will make it dive a little more and is essential for getting more bites.
The living eyes, rattles, and reflective foil finish will create more bites. Rigged with Owner Stinger 31 cutting point hooks which are very sharp. Be careful when removing the hooks from the fish's mouth, they may break due to the thin wire.
Key Features:
- Suspending Action: Stays in the strike zone during pauses
- Living Eyes: Realistic appearance for triggering strikes
- Internal Rattles: Attracts fish with sound
- Reflective Foil Finish: Creates flash to trigger bites
- Owner Stinger 31 Hooks: Cutting point hooks for superior penetration
- Versatile Retrieve: Works on steady retrieve or jerk-pause cadence
- Fluorocarbon Compatible: Dives deeper with fluorocarbon line
Specifications:
| Model | Length | Weight | Depth | Buoyancy |
|---|---|---|---|---|
| Rip'n Minnow 65 | 2-1/2" | 1/4 oz | 3-4 ft | Suspending |
Performance Advantages:
- Suspending Design: Stays in strike zone during pauses for triggering neutral fish
- Realistic Appearance: Living eyes and reflective foil for lifelike presentation
- Sound Attraction: Internal rattles call fish from a distance
- Sharp Hooks: Owner Stinger 31 cutting point for instant hooksets
- Versatile Depth: 3-4 ft range perfect for various conditions
Ideal Applications:
- Largemouth and smallmouth bass fishing
- Clear water conditions where suspending action excels
- Jerk-pause retrieve for triggering strikes
- Fishing around cover and structure at 3-4 ft depth
- Cold water fishing when fish are less aggressive
- Situations requiring realistic baitfish imitation
Recommended Line:
- Monofilament: 6-8 lb for standard depth (3-4 ft)
- Fluorocarbon: 6-8 lb for deeper diving and more bites
When you need a suspending jerkbait with realistic living eyes, internal rattles, reflective foil finish, and Owner Stinger 31 cutting point hooks for bass fishing at 3-4 ft depth, the Owner Rip'n Minnow 65 is the choice of serious freshwater anglers.
Note: Be careful when removing hooks from fish's mouth, as they may break due to thin wire construction.
The Rapala Jigging Rap swims in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile.
Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns.
1 per package
W2 - 1 1/4" - 1/8oz
W3 - 1 1/2" - 3/16oz
W5 - 2" - 5/16oz
W7 - 2 3/4" - 5/8oz
W9 - 3 1/2" - 7/8oz
The Rapala DT Crankbait dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market.
Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth.
Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a "quick-dive" nose down position allowing for immediate descent to desired depth, the DT® can be easily cast 150 feet.
Simply put, the farther the cast, the longer the bait stays in the strike zone. It's the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance.
Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
For over two decades, the Bill Lewis Rat-L-Trap series has been the top-selling hardbait globally, proving its worth. Capable of luring both active and inactive fish, its realistic movements and gleaming appearance, along with the exclusive Liv-N-Sound baitfish distress call, make the Rat-L-Trap an undeniable choice.
Equipped with premium oval split rings and a durable Durashell finish, this bait ensures long-term success in fishing. Stock up now and increase your catch rate with the Rat-L-Trap.
Features:
- The Bill Lewis Rat-L-Trap, an excellent bait, is renowned among anglers for its ability to rip through shallow grass beds with its super-tight wiggling action. The Bleeding N' Bloody Series is no exception to this reputation, making it a must-have lure for any expert in the industry. This lure is incredibly effective at attracting bass in ambush, making it a top choice for any serious fisherman.
- Designed to resemble a distressed bait fish, this Lipless Crankbait triggers some of the most aggressive strikes you will ever experience from predatory fish thanks to it's flashy looks and irresistible internal rattle!
- Equipped with 2 Premium Mustad Treble Hooks, no matter how aggressive the bite you can be confident that these hooks will not only stick, but they will stick deep and have the strength to back it up.
When you need to reach bass that other crankbaits simply can't touch, you tie on the Strike King Pro Model 10XD. At 6 inches and 1.92 oz, this big-bait deep diver reaches down to 25 feet on 14 lb fluorocarbon — putting your bait in front of fish that have never seen a crankbait before. A free-floating rattle chamber produces multiple sound frequencies that pull fish in from a distance, and despite its size, it casts and retrieves with surprising ease. Designed by Phil Marks, who used the 10XD to win the FLW Tour Open on Sam Rayburn Reservoir, this is a tournament-proven weapon for targeting giant bass on deep structure.
Key Features
- Dives to 25+ feet — reaches bass on deep structure that other crankbaits can't access
- Free-floating rattle chamber — multiple sound frequencies to attract fish from distance
- 6-inch big-bait profile — size, depth, and action that appeal specifically to big bass
- Casts and retrieves easily — surprisingly manageable for its size
- Tournament-proven — used to win the FLW Tour Open on Sam Rayburn Reservoir
- Available in 5 proven color patterns
Specifications
| Spec | Detail |
|---|---|
| Length | 6 inches (including lip) |
| Weight | 1.92 oz |
| Dive Depth | 25+ feet (on 14 lb fluorocarbon) |
| Rattle | Free-floating rattle chamber |
| Best For | Deep ledges, summer structure, big bass |
| Brand | Strike King |
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