Freshwater Fishing Tackle – Rods, Reels & Gear

The Basstrix Paddle Tail 4" Swimbait is the original hollow body swimbait — the lure that redefined the industry and remains the gold standard for high-performance soft plastics. With over a million dollars in tournament winnings on the Bassmaster, FLW, and Major League Fishing trails, this is a proven weapon for tournament pros and trophy hunters alike. Hand-made in the USA, the hollow body collapses on the strike for superior hook-up ratios, while the signature paddle tail delivers a hard-kicking vibration and side-to-side shimmy that starts the moment it hits the water — even at ultra-slow retrieve speeds. 4 per pack.

Key Features

• Original hollow body design — collapses on the strike for superior hook-up ratios
• Hand-made in the USA — multi-dimensional hand-painted finish with holographic eyes
• Hard-kicking paddle tail — high-frequency vibration and body roll at any retrieve speed
• Versatile rigging — weighted belly hook for heavy cover or swimbait jig head for deep structure
• $1M+ in tournament winnings — proven on Bassmaster, FLW, and Major League Fishing
• 14 proven color patterns — 4 per pack

Specifications

The Basstrix Paddle Tail 5" Swimbait is the original hollow body swimbait — the lure that redefined the industry and remains the gold standard for high-performance soft plastics. With over a million dollars in tournament winnings on the Bassmaster, FLW, and Major League Fishing trails, this is a proven weapon for tournament pros and trophy hunters alike. Hand-made in the USA, the hollow body collapses on the strike for superior hook-up ratios, while the signature paddle tail delivers a hard-kicking vibration and side-to-side shimmy that starts the moment it hits the water — even at ultra-slow retrieve speeds.

Key Features

• Original hollow body design — collapses on the strike for superior hook-up ratios
• Hand-made in the USA — multi-dimensional hand-painted finish with holographic eyes
• Hard-kicking paddle tail — high-frequency vibration and body roll at any retrieve speed
• Versatile rigging — weighted belly hook for heavy cover or swimbait jig head for deep structure
• $1M+ in tournament winnings — proven on Bassmaster, FLW, and Major League Fishing
• Available in 12 proven color patterns

Specifications

The Basstrix Flash Trix 4" Soft Plastic Minnow has become the secret weapon for anglers running Forward-Facing Sonar. Hand-poured and hand-painted one at a time, the slim baitfish profile and large holographic eyes create a high-visibility target that shows up clearly on live imaging — and looks just as convincing to the fish below. The hollow body construction provides natural buoyancy and a soft feel that keeps fish holding on longer for superior hook-up ratios. At 4 inches (actual 3-1/2"), it matches shad and minnow forage perfectly across both freshwater and saltwater applications. 6 per pack.

Key Features

• Built for Forward-Facing Sonar — broad sides and realistic silhouette show up clearly on live imaging
• Hand-poured & hand-painted — unmatched detail with Basstrix multi-dimensional color patterns
• Hollow body construction — natural buoyancy and soft feel for superior hook-up ratios
• Versatile rigging — drop shot, hover strolling rig, Carolina rig, Ned rig, or weightless topwater
• 4" profile (actual 3-1/2") — matches shad and minnow forage for freshwater and saltwater gamefish
• 14 proven color patterns — 6 per pack

Specifications

Elevate your finesse game with the Basstrix Flash 3" a bait that has become the gold standard for anglers utilizing Forward-Facing Sonar (FFS). Meticulously hand-poured and hand-painted one at a time, these minnows offer a level of detail and realism that mass-produced baits simply cannot match. The Flash Trix features a slim, bite-sized baitfish profile and large holographic eyes, creating a high-visibility target that shows up clearly on live imaging screens.

Built with a unique hollow body construction, the Flash Trix is incredibly versatile, allowing for a wide range of creative rigging methods. Whether you are targeting pressured bass in clear freshwater or finicky gamefish in saltwater, this bait is designed to trigger instinctive reaction strikes from trophy-sized predators.

Key Features:

• Optimized for Live Imaging: Broad sides and a realistic silhouette make this the perfect lure for Forward-Facing Sonar enthusiasts.

• Hand-Crafted Realism: Each bait is individually hand-poured to ensure unmatched detail, featuring iconic multi-dimensional color patterns.

• Innovative Hollow Body: The internal air cavity provides natural buoyancy and a soft feel that ensures fish hold on longer for superior hook-up ratios.

• Versatile Rigging Options: Excels on a drop shot, hover strolling rig, Carolina rig, Ned rig, or even fished weightless for topwater action.

• Multi-Species Appeal: Available in 3" and 4" sizes to mimic common forage, making it effective for all freshwater and saltwater gamefish.

Qty: 7

The Strike King KVD Caffeine Shad 5" brings something genuinely different to the soft jerkbait category: a unique bulbous tail that produces an action no other soft jerk bait can replicate. Twitch it weightless on the surface for a topwater bite, work it just subsurface for a subtle glide, or drop it on a Carolina rig or jighead to target deep water fish. The formula is built around a premium soft plastic blend that holds large amounts of salt while staying incredibly pliable — and the coffee scent masks human odors and oils, keeping fish on the bait longer and driving up hook-up rates. 8 per pack.

Key Features

• Unique bulbous tail — action never seen before in a soft jerkbait
• Coffee scent — masks human scent and oils, increases hold time and hook-ups
• Salt-loaded premium formula — stays soft while carrying maximum salt content
• Versatile presentation — weightless topwater, subsurface twitch, Carolina rig, or jighead
• 5-inch profile — matches larger shad forage for big-fish applications
• 6 proven color patterns — 8 per pack

Specifications

Berkley PowerBait Chigger Craw

The Berkley PowerBait Chigger Craw is one of the most proven craw baits in bass fishing — a Bassmaster Classic® winning bait that continues to produce at every level of the sport. Its high-action pinchers move wildly back and forth with a lifelike swimming motion that triggers aggressive strikes, while small appendages and a realistic body profile complete the illusion of a fleeing crawfish.

Infused with Berkley's exclusive PowerBait scent and flavor formula, fish hold on up to 18 times longer than with unscented baits — giving you more time to feel the bite and drive the hook home. Fish it slow or buzz it through the water and watch those claws go to work.

Features

• High-action pinchers — move wildly back and forth for lifelike swimming motion
• Realistic profile — small appendages and large claws mimic a real crawfish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig for flipping, jig trailer, or Carolina rig
• Bassmaster Classic® winning bait — tournament-proven at the highest level
• 4", 7 per pack

Best For

• Techniques: Flipping, pitching, Texas rig, jig trailer, Carolina rig
• Conditions: Heavy cover, docks, rocky structure, year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Berkley PowerBait Power Worm

If you want a plastic worm with a little more action, the Berkley PowerBait Power Worm delivers. Its ribbontail design swims naturally on the fall, quivers on twitches, and kicks on short hops — giving bass a lifelike target that's hard to pass up. The soft but firm texture feels natural in the fish's mouth, and Berkley's exclusive PowerBait scent and flavor formula causes fish to hold on up to 18 times longer than unscented baits, giving you more time to feel the bite and drive the hook home.

Ideal for lakes, reservoirs, streams, and rivers, the Power Worm is a versatile go-to that works year-round on a wide range of techniques.

Features

• Ribbontail action — swims naturally on the fall, twitches, and short hops
• Soft but firm texture — feels natural, stays durable through multiple fish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig, Carolina rig, shaky head, or weightless
• Available in 7" (10 per pack) and 10" (6 per pack)

Best For

• Techniques: Texas rig, Carolina rig, shaky head, weightless
• Conditions: Lakes, reservoirs, streams, rivers — year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

The Reaction Innovations Sweet Beaver is one of the most thoughtfully designed creature baits in bass fishing — every detail of the body, tail, and appendage system serves a specific purpose. Designed by owner and pro angler Andre Moore from years of on-the-water experience, the Sweet Beaver is tough and compact but moves a significant amount of water and produces action in almost any situation. 10 per pack in 13 colors, including Reaction Innovations’ signature two and three-color swirl patterns.

Key Features

• Forward-Facing Ribs — Pressure Waves & Natural Texture — The body of the Sweet Beaver features forward-facing ribs that create pressure waves as the bait moves through the water, letting bass detect the bait through their lateral line before they see it; the ribs also provide a textured surface that bass seem to hold on to longer when they inhale the bait, giving you more time to detect the bite and set the hook.
• Recessed Centerline — Better Hook Penetration — The centerline of the body is recessed to create a channel for the hook point, allowing the hook to penetrate more easily and cleanly on the hookset without having to push through the full thickness of the plastic; the thick nose section compensates by holding the hook securely without tearing on repeated fish.
• Splittable Beaver Tail — Single or Twin Tail Configuration — The long, flat beaver tail is textured on both the flat surfaces and along the edge for maximum water displacement; the tail is splittable down the center, allowing you to fish it as a single flat tail or split it for a twin-tail configuration that produces a different action and profile; the split tail creates two independently moving tails that flutter and kick on the fall and retrieve.
• 90-Degree Side Tails — Multi-Directional Action — Additional tails are positioned at 90 degrees to the beaver tail, producing fish-attracting movement regardless of which direction the bait is moved; the side tails kick and flutter on the fall, on the pause, and during the retrieve, ensuring the bait is always producing action.
• Two & Three-Color Swirl Patterns — Unique Visual Appeal — Reaction Innovations’ signature two and three-color injection shots produce swirl and two-tone patterns that are unlike standard single-color soft plastics; the color transitions and swirl patterns create a more realistic, visually complex bait that stands out from standard creature baits.
• 10 Per Pack — 13 Colors — Ten baits per pack across 13 colors.

Color Selection Guide

Best For

• Texas Rig — Primary Application — Rig on a 3/0–4/0 wide gap hook with a bullet weight; the recessed centerline allows the hook to rig cleanly and the thick nose holds the hook without tearing through heavy cover; the forward-facing ribs, beaver tail, and 90-degree side tails all produce action on the fall that triggers strikes from bass holding tight to structure.
• Flipping & Pitching — Heavy Cover — The compact, tough body is designed for flipping and pitching into heavy cover; the bait is durable enough to withstand repeated pitches into laydowns, dock pilings, and matted vegetation without tearing; the multi-appendage action on the fall triggers strikes from bass holding tight in heavy cover.
• Jig Trailer — Thread on the back of a flipping or casting jig for a full-profile crawfish presentation; the splittable beaver tail and 90-degree side tails add significant action to the jig on the fall and during the retrieve.
• Carolina Rig — Effective on a Carolina rig for covering open water, points, and transition areas; the multi-appendage action on a long leader produces a natural, drifting presentation that triggers strikes from roaming bass.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.

The Reaction Innovations Little Dipper 3.5" is a compact paddle tail swimbait built around a thumping tail action that produces a tight, rhythmic thump on the retrieve — effective as a standalone swimbait on a jig head or weighted hook, and equally effective as a trailer on a swim jig, chatterbait, or umbrella rig. The 3.5" profile matches smaller baitfish and is ideal for finesse and pressured conditions where a larger swimbait profile gets ignored. 9 per pack in 6 colors.

Key Features

• Thumping Paddle Tail — Tight Rhythmic Action — The paddle tail produces a tight, thumping action on the retrieve that creates vibration and water displacement; the tail thumps rhythmically at a wide range of retrieve speeds, from a slow roll near the bottom to a faster mid-water retrieve; the tight thump is most effective for triggering reaction strikes from bass that are actively feeding on baitfish.
• 3.5" Compact Profile — Finesse & Pressured Conditions — The 3.5" size matches smaller shad, shiners, and baitfish profiles and is most effective when bass are keying on smaller forage or when a larger swimbait profile is getting ignored; compact enough for light jig heads (1/8–3/16 oz) and finesse swim jig applications.
• Versatile Trailer & Standalone Applications — Effective as a standalone swimbait on a jig head or weighted hook, and as a trailer on a swim jig, chatterbait, or umbrella rig; the paddle tail adds action to any moving bait application.
• 9 Per Pack — 6 Colors — Nine baits per pack across 6 colors spanning shad, bream, and natural baitfish patterns.

Color Selection Guide

Best For

• Swim Jig Trailer — Primary Application — Thread the Little Dipper on the back of a swim jig for a full-profile baitfish presentation; the paddle tail adds a thumping action to the swim jig on the retrieve that complements the jig’s skirt movement; most effective on a steady retrieve through grass edges, laydowns, and open water.
• Chatterbait Trailer — Thread on the back of a chatterbait for a swimbait trailer that adds profile and paddle tail action to the blade’s vibration; the combination of the chatterbait’s blade thump and the Little Dipper’s paddle tail creates a highly effective baitfish presentation for reaction strikes.
• Umbrella Rig — Use as one of the trailer baits on an umbrella rig for a multi-bait schooling baitfish presentation; the 3.5" size is ideal for umbrella rig applications where a compact profile is needed.
• Standalone Swimbait — Jig Head — Thread on a 1/8–3/16 oz jig head and swim steadily for a compact baitfish imitation; most effective when bass are actively feeding on smaller baitfish near the surface or along grass edges; vary the retrieve speed to find the cadence that triggers strikes.

Reaction Innovations' soft plastics are one of the best! The Reaction Innovations Double Wide Beaver is a bigger version of the original beaver. The reason for their success is obvious when you look at their baits. The plastic is soft and flexible but tough enough to stay up on the hook.

They are loaded with salt for the natural taste a bass needs to hold on longer, and their unique designs are unlike anything else on the market today. But maybe the biggest reason for their success with fishermen and with the fish are the fantastic colors they are able to put into these baits.

Andre Moore, has the on-the-water experience and bass catching know-how to design the right bait and produce the best colors to consistently catch fish. The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for flipping big fish.

This bait moves a lot of water with the ribbing on the side, the large double paddle tail and the shorter paddles set at 90 degrees. The fantastic two and three color patterns Reaction Innovations has been able to perfect gives these baits the striking color patterns of a hand pour at the price of injected baits.

6 per pack

Reaction Innovations Small Beaver is a scaled down version of the Sweet Beaver, which anyone who has fished the Sweet beaver knows, they are deadly on bass.  The forward facing ribs create lots of water movement and vibration calling the attention of any bass in the area, and the twin tails facing 90 degrees from each other will provide movement no matter which way the bait is moved. The Smallie Beaver is for those times when you need to downsize for the largemouth and already the perfect size for the smallmouth. Now there are three sizes of this great bait for any fishing situation you may encounter.

Qty: 10 Per Pack

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Reaction Innovations Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig it weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds.

The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.

Qty: 7 Per Pack

The Jackall Flick Shake with JDM Formula is a premium finesse soft bait designed for bass fishing, crafted by Jackall’s expert Seiji Kato. Its innovative curved body creates a lifelike squirming action with subtle vibrations, mimicking natural prey to trigger strikes from wary bass. The JDM formula, infused with high salt content (up to five times more in the 4.8" 500 model), enhances sinking speed, casting distance, and bite retention, while a shrimp-based scent adds realistic appeal.

Key Features:

• Curved Body Design: Produces a unique rolling and shimmying motion on the fall, ideal for enticing cautious fish.
• JDM Formula: High-density, salt-injected plastic ensures faster sinking and prolonged bites.
• Live Bait Scent: Shrimp-based odor enhances attraction for bass and other species.
• Versatile Rigging: Optimized for Jighead Wacky Rig, but also effective in no-sinker wacky, drop shot, Texas, and Neko rigs. Pairs best with Jackall’s Flick Shake Tungsten Jig Head for superior hook sets.
• Proven Performance: Trusted by tournament anglers like Seiji Kato, Kota Kiriyama, and Cody Meyer.
• Multiple Sizes and Colors: Available in 2.5" (Micro Flick), 3.8", 4.8", 5.8", 6.8", and 9.8", with colors like Green Pumpkin Pepper, Cola Red Flake, and Sight Magic.

Specifications:

• Sizes: 2.5" (8 per pack), 3.8" (10 per pack), 4.8" (8 per pack), 5.8" (7 per pack), 6.8" (7 per pack), 9.8" (7 per pack).
• Material: Salt-injected soft plastic with live bait scent.
• Recommended Setup: Use with a short-shank drop shot hook or wacky jig head, paired with 6 lb. fluorocarbon line and a light action spinning rod.

Why Choose It?

The Flick Shake with JDM Formula excels in finesse fishing, particularly for pressured bass or clear water. Its unique curve and high-density composition deliver a dynamic, water-pushing action that outperforms standard worms, making it a versatile and reliable choice for anglers of all skill levels.

The Picasso Buzz Saw Buzzbait is a double blade design for those times when you want maximum noise in your buzzbait presentation.  Made with a super tough .051 wire you won't constantly have to re-tune after each catch.  The counter rotating blades provide fast planing and straight tracking.  

Complete with a Mustad Ultra Point Hook and long lasting Duraseal coating.  When you need to make a big disturbance to bring in big bass, the Picasso Buzz Saw Buzzbait will excel at the job.

Available in 1/4, 3/8 and 1/2 oz. sizes.

1 per package

Yamamoto 5" Single Tail Grub

Few soft plastics have stood the test of time like the Yamamoto Single Tail Grub. A timeless curly tail design that catches fish year-round, in any conditions, on virtually any rig — the 5" version is the go-to size when you want a bigger profile to target medium to large bass, pike, walleye, and inshore saltwater species.

The classic curly tail delivers a natural, lifelike swimming action that pulses and flutters on every retrieve. Fish it alone on a jighead for a simple, deadly presentation, or rig it as a trailer on a spinnerbait, buzzbait, or swim jig to add bulk, action, and a slower fall. Crafted with Yamamoto's signature soft plastic formula, the body is supple enough for excellent hook penetration while still holding up through multiple fish.

Features

• Classic 5" curly tail profile — proven fish-catcher for decades
• Natural swimming action with subtle vibration and flash
• Versatile — fish solo on a jighead or as a trailer on spinnerbaits, buzzbaits, and swim jigs
• Yamamoto's soft, durable plastic formula for great hook penetration and realistic feel
• Effective in clear and murky water
• 20 per pack, available in a wide range of colors

Best For

• Techniques: Jighead, spinnerbait trailer, buzzbait trailer, swim jig trailer
• Species: Largemouth Bass, Smallmouth Bass, Pike, Walleye, Inshore Saltwater
• Conditions: Year-round, all water clarity

The Yamamoto 4" Single Tail Grub is a versatile and proven soft plastic lure that has become a staple in many anglers' tackle boxes. Its classic curly tail design delivers a natural, lifelike swimming action that attracts a wide range of predatory fish, including bass, walleye, and pike. Whether fished alone or as a trailer on jigs, spinnerbaits, or buzzbaits, this grub excels in various fishing conditions.

Crafted with Yamamoto's signature craftsmanship, the 4" Single Tail Grub features a soft yet durable body, allowing for excellent hook penetration and a realistic feel. The tail's unique action creates subtle vibrations and flash, making it effective in both clear and murky waters.

Key Features:

• Length: 4 inches

• Tail Design: Curly tail for lifelike swimming action

• Versatility: Suitable for use alone or as a trailer on various rigs

• Durability: Soft yet resilient construction for multiple catches

• Proven Effectiveness: Trusted by anglers for consistent results

Qty:  20 per pack

The Yamamoto 3.75" Shad Shape Worm is a versatile finesse bait designed to enhance your fishing success. Combining the ribbed texture of a Senko with a shad-like profile, this soft plastic lure excels in drop-shotting, darter heading, and various other techniques. Its salt-impregnated body ensures a smooth, natural fall rate, mimicking small baitfish to attract finicky bass, smallmouth, largemouth, and even walleye.

Available in a range of colors like Baby Bass, Natural Shad, and Green Pumpkin, each pack contains 10 worms. Popular in Japan before its North American release, this bait is a proven choice for clear water and high-pressure conditions, delivering lifelike action that triggers strikes.

 Qty:  10 per pack

The Yamamoto Large Flappin' Hog features the same winning design and action as the original but in a bigger size to attract those bigger bites.  Equipped with four types of appendages, the appendages are positioned close to the body so the Large Flapping Hog can still get in and out of tight cover with ease.

Yamamoto has also incorporated a hollow section close to the tail of the bait to allow for easy hook penetration and rigging.  Available in a several colors, the Yamamoto Large Flapping Hog is an ideal bait for targeting bigger fish when you are flipping and pitching.

Size: 4.5"

Qty: 5

The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time tested fish-catching colors that will fill up the live well in a hurry. This bait also produces an enticing action that drives fish wild.

It also features flaps along the sides for more water movement. They are great for flipping and pitching on a Texas-rig or weightless on a big hook. Need a BIG trailer for a jig?  Want a big bait to shake on a Texas-rig? The Kreature from Yamamoto will do the trick. The Yamamoto Kreature is already a proven fish catcher, tested and proven by Yamamoto's pro staff. For best results try using a shorter shank hook like the Owner Rig-N-Hook or the Gamakatsu G-Lock Hook in 2/0 or 3/0 sizes.

Qty: 10