Freshwater Bass Lures

Kevin VanDam built his career on shallow water power fishing, and the Strike King KVD 2.5 Squarebill is the crankbait he designed to do it. The square bill deflects off wood, rock, and cover instead of hanging up — triggering reaction strikes from bass that are sitting tight to structure. A unique wandering action keeps the bait moving erratically even on a steady retrieve, and the silent, rattle-free design gives you a stealthy edge in pressured or clear water. At 2.75 inches and 5/8 oz, it's built to cover the 3–6 foot zone faster and more effectively than anything else in the box.

Key Features

• Square bill design — deflects off cover to trigger reaction strikes
• Erratic wandering action — unpredictable movement that bass can't track
• Silent (no internal rattles) — stealthy approach for pressured or clear water
• Designed by Kevin VanDam — BassMaster Classic Champion
• Dives 3–6 feet — ideal for shallow flats, laydowns, docks, and riprap
• Available in 18 proven color patterns

Specifications

The Rapala Crush City Mooch Minnow offers the ultimate combination of a minnow-style bait and swimbait, making it the go-to choice for anglers. With its ability to transition from a jig head to a drop shot rig, it can be used in multiple techniques to consistently attract bites. Proven to win tournaments, this versatile lure is a must-have for any fishing trip.

Features:

• 3 1/2" Body Length
• Super TPE material is extremely durable and allows bait to float
• Unique paddle tail design offers subtle swimming action
• Solid body for maximum durability
• Smart Injection Technology® combines custom combinations of color, flake, salt and scent that are added precisely where needed for the perfect presentation

The Z-Man TRD GobyZ is an ultra-realistic, finesse swimbait designed to mimic small, bottom-dwelling forage like round gobies, sculpins, and darters. Measuring 2.4 inches, it is specifically sized for Ned Rig applications and provides a lifelike alternative to traditional finesse worms.

Key Performance Features

• 10X Tough ElaZtech: Constructed from Z-Man's proprietary superplastic, this bait is extremely durable and soft. It compresses easily for better hooksets while remaining tough enough to last through dozens of strikes.

• Natural Buoyancy: The ElaZtech material is naturally buoyant, causing the tail to float up at rest. This mimics a small baitfish feeding on the bottom and makes the lure highly visible to predators.

• Subtle Swimming Action: A rounded paddle tail delivers a fluid, low-frequency vibration. This action is effective at any retrieve speed, from a slow crawl to a steady swim.

• Anatomical Realism: The body features detailed 3D eyes, fins, and gill plates to fool fish in clear water environments where visual details matter.

The Roboworm 4.5 Fat Straight Tail Worm brings you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the country's premier plastic worm company. The Fat Straight Tail worm offers a thicker head section so your hook will hold more securely when Texas-rigged and will resist tearing better when the fish are biting. Roboworm's exclusive Salt Release System comes with every Fat Worm.

It gives bass a burst of salty flavor when they bite, making them hang on longer - for a better catch ratio. If you've been discouraged trying to Texas-rig the standard Roboworm Straight Tail Worm, choose your favorite color of the Roboworm Fat Straight Tail Worm and hook up big time.

Size: 4 1/2"

Style:  FAT Worm

Quantity: 8 per pack

The Deps Slide Swimmer 175 returns in a new and improved form, combining legendary swimbait performance with enhanced durability and innovative technology. Now constructed with a durable, hard-injected plastic core that ensures every bait is perfectly uniform, while still covered in the familiar soft skin that gives the Slide Swimmer its incredibly lifelike feel and action.

The revolutionary upgrade features Deps' unique inner spring system within the head of the Slide Swimmer. When the bait is paused, this spring continues to send off micro-vibrations that entice even the wariest predators into striking. This proven technology, tested and refined in the acclaimed Deps Pulsecod, adds a critical triggering element that sets the Slide Swimmer apart from traditional swimbaits.

At 7.5 inches and 3 ounces, the Slide Swimmer 175 delivers the perfect balance of castability and big bass appeal. The soft outer skin creates realistic swimming action with subtle body roll, while the hard inner core provides the structural integrity needed for long casts and repeated use. The combination of visual realism, natural swimming motion, and continuous micro-vibrations makes this one of the most effective big bass baits ever created.

Key Features:

• Hard-Injected Plastic Core: Durable construction ensures uniform performance and long-lasting durability
• Soft Outer Skin: Familiar soft covering creates lifelike feel and realistic swimming action
• Inner Spring System: Sends continuous micro-vibrations even when paused, triggering strikes from following fish
• Proven Pulsecod Technology: Refined vibration system tested and proven on trophy bass
• Realistic Swimming Action: Natural body roll and tail movement mimics live baitfish
• Premium Japanese Craftsmanship: Meticulous attention to detail in construction and finish
• Optimal Size & Weight: 7.5" length and 3oz weight perfect for casting and big bass appeal
• Trophy Bass Magnet: Proven track record of catching double-digit largemouth

Specifications:

• Length: 7.5 inches (175mm)
• Weight: 3 oz
• Type: Slow-sinking hard swimbait with soft outer skin
• Target Species: Largemouth bass, smallmouth bass, striped bass, pike

Retrieve Techniques:

• Steady Retrieve: Slow to moderate speed for natural swimming action
• Stop-and-Go: Pause to activate inner spring micro-vibrations
• Slow Roll: Deep, slow retrieve along bottom structure
• Wake Retrieve: Surface or subsurface wake for aggressive fish

Slide Swimmer Series Comparison:

Ideal Applications:

• Trophy bass fishing in lakes and reservoirs
• Deep structure and ledges
• Around points, humps, and drop-offs
• Shallow flats and weed edges
• Clear to moderately stained water
• When bass are feeding on large baitfish

When you're targeting trophy-class bass and need a swimbait that combines realistic action with innovative triggering technology, the Deps Slide Swimmer 175 delivers the performance that serious big bass hunters demand.

The River2Sea S-Waver 200 is know for trophy bass as well as Muskie and Pike.  Anglers latched on to the S-Waver as one of their favorite lures so River2Sea made a bigger 200 size.  The S-Waver 200 is the answer to those anglers needs which is built to withstand the rigors of large game fish, from trophy bass, to Pike, Muskie and even huge striper.  The S-Waver 200 brings the famous S-Action retrieve at a reasonable price point.

The Zoom Baby Brush Hog 4" is the mid-size version of the legendary Brush Hog lineup — a 4-inch multi-appendage creature bait with flapping appendages, curly tails, and subtle legs that create lively movement on the fall and with even the slightest rod twitch. The 4-inch profile is the sweet spot of the Brush Hog family: versatile enough for Texas rigs, Carolina rigs, flipping setups, and jig trailers across a wide range of conditions, pressures, and water clarities. Made from Zoom’s soft, salty plastic that bass hold on to longer. 12 per pack in 12 colors.

Key Features

• 4" Mid-Size Profile — Versatile Sweet Spot — The Baby Brush Hog’s 4-inch size sits between the compact Tiny Brush Hog (3") and the big-bass full-size Brush Hog (6"); the 4" profile is the most versatile size in the lineup — large enough to draw strikes from big bass but compact enough to work in finesse situations, clear water, and when bass are keying on smaller forage; effective across the widest range of conditions of any size in the Brush Hog family.
• Multi-Appendage Action — Flapping Arms, Curly Tails & Subtle Legs — The flapping appendages, curly tails, and subtle legs move independently on the fall and during slow retrieves, producing lifelike action that mimics a fleeing crawfish or large insect; the multi-appendage profile displaces water from multiple directions, making the bait detectable to bass through their lateral line in both clear and stained water.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the bite and set the hook through cover.
• Versatile Rig Compatibility — Effective on Texas rigs, Carolina rigs, flipping rigs, and as a jig trailer on flipping and casting jigs; the 4" profile fits a wide range of hook sizes and jig styles; also effective on a shaky head and drop shot for finesse applications.
• 12 Colors — 12 Per Pack — The widest color selection in the Brush Hog lineup with 12 colors; twelve baits per pack.

Color Selection Guide

Best For

• Texas Rig — All-Around Application — The primary application; rig on a 3/0–4/0 wide gap hook with a 3/16–1/2 oz bullet weight and fish through cover; the multi-appendage action on the fall triggers strikes from bass holding tight to structure.
• Flipping & Pitching — Pitch into heavy cover on a flipping rig; the 4" profile is large enough to draw big bass out of cover while compact enough to work in tighter cover than the full-size 6" Brush Hog.
• Carolina Rig — Open Water & Transitions — Effective on a Carolina rig for covering open water, points, and transition areas; the multi-appendage action on a long leader produces a natural, drifting presentation that triggers strikes from roaming bass.
• Jig Trailer — Thread on the back of a flipping or casting jig for a full-profile craw presentation with active appendage action.

Features:

• The River2Sea Whopper Plopper 60 is a new, even smaller version of Larry Dahlberg's classic topwater lure.
• Measures just 2 3/8 inches, weighs 1/4 ounce.
• Propeller-like tail rotates and creates tons of surface commotion at a variety of retrieve speeds.
• Pre-rigged with size 8 black nickel trebles.
• Available in 8 essential topwater colors.

The Whopper Plopper 60 by River2Sea is a scaled-down version of Larry Dahlberg's beloved topwater lure series. At a mere 2 3/8 inches and 1/4 ounce, the Whopper Plopper 60 packs all the same enticing surface action as its larger counterparts in a compact and adorable form.

Not your average topwater lure, the River2Sea Whopper Plopper 60 features a propeller-like tail that adds an extra element of fun with its rotating motion and unique "plopping" splashing sounds. This tail is no joke either, built to withstand the rough conditions of rocks, wood, and big freshwater fish.

While the Whopper Plopper 60 is the smallest Whopper Plopper in terms of length, it has a deeper, wider belly that creates more of a bluegill profile like the Whopper Plopper 75. All in all, the Whopper Plopper 60 is a great choice for largemouth, smallmouth, and spotted bass when the topwater bite is strong, but fish are pressured and used to a smaller forage base.

The Swimbait Republic Glideway 176 Glide Bait has been designed to trigger the bite of these smart big fish, thanks to its realistic slow moving action. It has been perfectly balanced to adopt a natural position on the stop, but also to perform perfectly under any speed or type of retrieve: from fast steady to super slow steady, side walk, twitching, heavy sweeps... It's a true freestyler!

 Specs:

Designed by TacticalBassin's own Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color patterns, this bait is designed for year-round performance. While a proven fish catcher in warmer waters, this bait continues to shine through the coldest temperatures when other baits fall to the wayside. True year-round crankbait performance has been attained with the Tactical DD Crankbait! With their attention to detail and combined fishing knowledge, Matt and Tim meticulously designed and tested every aspect of this bait for big bass performance.

The Tactical DD Crankbait features a unique head shape that maximizes surface area for maximum dive depth. Combined with a weight transfer system for long-range castability, the bait plunges to the bottom, achieving far greater depths than any similarly sized bait. Each premium finish is designed to elicit a feed response in the biggest bass, while the baits aggressive hunting ability and fast rise, draw reaction strikes from the wariest of bass, even in difficult conditions.

The Jackall Dooon Spinnerbait features a tight action, great search bait, and balanced design to create an efficient lure. The ability to adapt to quick or slow retrieves and its realistic imitations of both small and large bait fish make this an ideal choice for any user. It is constructed with a unique blade design and durable wire, as well as a unique head with eye for an aesthetically pleasing presentation. It is crafted with premium components for superior performance.

The Keitech Shad Impact 3" is a streamlined soft jerkbait with a natural fish profile that attracts species in both fresh and saltwater. Coated in Keitech's strong squid scent, the Shad Impact glides and swoops through the water with the slightest twitch of the rod tip. On the pause, it falls slowly with a side-to-side wobble similar to a soft stick bait — a highly effective trigger for finicky fish. Also proven on drop shot and Keitech tungsten jig heads.

Key Features

• 10 per pack
• Squid scent infused — strong fish attraction
• Glide and wobble action — on the twitch and on the fall
• Effective techniques: twitch, drop shot, jig head
• Freshwater and saltwater proven
• 10 colors available — Gizzard Shad, Smallmouth Magic, Pro Blue Red Pearl, Electric Shad, Sight Flash, Ayu, Bass Candy, Ghost Sunfish, Chart Back Pearl, Green Pumpkin Green & Purple Flake

The Spro Rat 40 Wakebait is built for the topwater blowup every angler is chasing. Two years in development and an ICAST Best of Show winner in the hard lure category, the Rat triggers the instinctive, reaction strike that big predator fish can't pass up.

Why Big Fish Can't Leave It Alone

Fussy fish often ignore a bait that moves too clean or too predictably. The Rat's wake and kick mimic something struggling on the surface, which flips the switch from a fish watching to a fish striking. When they're actively feeding, this is the real meal deal they're looking for.

One Bait, Five Retrieves

The Rat isn't a one-trick bait. Bulge it along just under the surface, v-wake it on a steady retrieve, walk the dog with sharp twitches, or pop it for a more aggressive commotion. That versatility means one bait in your box covers several presentations depending on mood and conditions.

The Right Pick If...

You're targeting big largemouth, smallmouth, or other topwater predators and want a floating bait that draws explosive surface strikes rather than subtle bites. It's equally at home worked over grass flats, points, and open water wherever big fish are keyed on baitfish near the surface.

Best Techniques and Conditions

Works best in low light, early morning, and evening when big fish move shallow to feed on top, as well as any time baitfish are active near the surface. Low wind and calm water let the wake action show at its best, though a slight chop can also trigger reaction strikes from fish keyed on the commotion.

Best For

• Big largemouth and smallmouth bass hunting topwater prey
• Early morning and evening surface bites
• Bulging, v-waking, walking the dog, or popping retrieves
• Anglers who want one bait that covers multiple topwater presentations

Key Features

• ICAST Best of Show winner in the hard lure category
• Versatile action: bulge, v-wake, walk the dog, or pop
• Sticky-sharp Gamakatsu hooks standard
• Floating body for consistent surface presentation

Models & Specs

Tackle Express Tips

• Downsize to the Spro Rat 25 for finesse topwater situations, or size up to the Spro Rat 50 when targeting trophy-class fish.
• Match low light conditions, like early morning or dusk, with a natural shad pattern, and save brighter patterns like Chrome Silver for overcast or stained water.
• Upgrade to stainless steel split rings if you fish saltwater-adjacent brackish water or want extra insurance against bent hardware on big strikes.

FAQ

What's the difference between the Rat 25, 40, and 50?
They're sized differently to match the size of forage and target fish, with the Rat 40 sitting in the middle at 4 inches and 1 ounce.

What retrieve works best to start?
A steady v-wake retrieve is a good starting point, then experiment with bulging or popping based on how fish respond.

Does it come with hooks installed?
Yes, it ships rigged with sticky-sharp Gamakatsu hooks ready to fish.

The Z-Man Big Blade ChatterBait is a high-impact bladed jig designed by tournament champion Bryan Thrift to provide maximum water displacement and a "subwoofer-like" thump. It is specifically engineered for situations where fish need extra help locating a bait, such as cold, muddy water or night fishing.

Key Features:

• Oversized ChatterBlade: Features a stainless steel hex-blade with 70% more surface area than a standard ChatterBlade, producing an aggressive, low-frequency vibration.
• Instant Start-Up: Utilizing Z-Man's patented direct head-to-blade connection, the blade knocks against the jighead to create a unique clacking sound and ensures the bait starts vibrating immediately.
• Up-Sized Components: Built with a massive, heavy-duty 6/0 Mustad UltraPoint hook that can handle trophy largemouth, pike, or musky without the need for a trailer hook.
• Durable Construction: Includes wire-tied silicone skirts that stay in place even when skipping the bait under docks or through heavy cover.

Performance Advantages:

• Maximum Water Displacement: 70% more surface area creates subwoofer-like thump
• Low-Frequency Vibration: Aggressive vibration for cold, muddy water
• Unique Clacking Sound: Blade knocks against jighead
• Immediate Vibration: Patented direct head-to-blade connection
• Trophy Fish Capable: 6/0 Mustad UltraPoint hook handles big fish
• No Trailer Hook Needed: Up-sized components eliminate need
• Bryan Thrift Design: Tournament champion engineered

Ideal Applications:

• Cold water fishing
• Muddy water fishing
• Night fishing
• Low visibility conditions
• Trophy largemouth fishing
• Pike fishing
• Musky fishing

Recommended Techniques:

• Steady retrieve
• Slow-roll
• Skipping under docks
• Heavy cover fishing
• High-impact presentations

When you need a high-impact bladed jig with oversized ChatterBlade featuring 70% more surface area for maximum water displacement and subwoofer-like thump, patented direct head-to-blade connection for instant vibration and unique clacking sound, massive 6/0 Mustad UltraPoint hook for trophy fish, and Bryan Thrift design for cold, muddy water and night fishing, the Z-Man Big Blade ChatterBait is the choice of serious power fishing anglers.

Note: Designed by tournament champion Bryan Thrift. 70% more surface area than standard ChatterBlade. Patented direct head-to-blade connection. 6/0 Mustad UltraPoint hook. Wire-tied silicone skirts. Perfect for cold, muddy water and night fishing.