Products

The Berkley Stunna 112+1 was born from the expertise and vast jerkbait fishing knowledge of two-time Bassmaster Classic Champion, Hank Cherry.

The Stunna 112+1 reaches new depths compared to the original 112 and has all the refinements and tuning required to be the ultimate deep-diving jerkbait. A perfected action, casting distance, and durability are at the forefront of the design process, while a unique slow-sink and roll trigger bites even from neutral and inactive fish. The all-new Berkley Stunna 112+1 Jerkbait is the show stopper jerkbait every angler needs on their front deck!

Berkley Stunna 112+1 Jerkbait Features:

• Length: 4 3/8"
• Weight: 1/2 oz
• Dives: 6-10'
• Three #6 Fusion19 EWG Hooks
• Maximum darting action with easy 180-degree head turns
• Natural slow sink when paused
• Single tungsten weight transfer

Berkley Trilene Big Game Monofilament Clear Leader formula is made for handling jaw-dropping shocks and shrugging off toothy fish attacks with its unbeatable shock strength and abrasion resistance. Whether you need 100 or 150 pound test, we've got you covered.

• Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material.
• Extreme shock strength to absorb vicious strikes.
• Excellent abrasion resistance, even against the toothiest of fish.
• High knot strength.
• Available in 100 and 150 pound test.

The Berkley Tube Rod Holder is perfect for putting on your boat, in your garage, or on any wall.  Comes with 4 screws so you can attach it where you want it.  

The Berkley Vanish Fluorocarbon Leader Spools in 110yds is great for leaders or smaller reels.  Nearly invisible and super soft and castable, this line is ideal for those who don't want problems with memory.  We find that lines that are more soft tend to not be as strong but Vanish is different.  Give it a shot, we think you'll like it's performance.

The Berkley Vanish Fluorocarbon Leader Spools is great for leaders or smaller reels.  Nearly invisible and super soft and castable, this line is ideal for those who don't want problems with memory.  We find that lines that are more soft tend to not be as strong but Vanish is different.  Give it a shot, we think you'll like it's performance.

The only fluorocarbon line that changes color, so you see it, fish don't.

250 yards

The Berkley Vibrato Jigging Lure is a must-have for any avid angler. Its unique design allows for a natural vibrating action on the fall, making it irresistible to fish. With two treble hooks and a full wire body, this lure ensures a solid connection and increases your chances of catching more fish. Perfect for light-biting fish, it's versatility and constant vibration makes it a go-to lure for any fishing situation.

Features:

• Perfect center of gravity gives the ideal control and action even in the lightest models
• Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to drop while popping intermittently
• Power jigging is effortless thanks to action that flutters on the fall and vibrates on the pull to mimic a wounded baitfish
• Upper back wire extends from the front hook to the rear hook allowing for a strong tie point
• Now with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength

Specifications:

Unleash your potential to conquer monster Bluefin Tuna with the correct hooks for your jig, meticulously crafted for vertical jigging, slow-pitch jigging, and high-speed knife jigging. Engineered for strength and reliability, these assist hooks are your ultimate companion for targeting trophy BFT in demanding offshore conditions.  BFT CJ Assist Hooks pair to the 150-250g Tungsten jigs perfectly, as well as current sniper jigs.

Key Features:

• Ultra-Strong BKK 5X Hooks: Forged from high-carbon steel with a razor-sharp, curved point and Bright Tin coating for superior corrosion resistance, ensuring deep penetration and lasting durability against the toughest saltwater predators. Available in sizes 7/0 to 11/0, perfect for jigs from 150g to 500g+.
• Heavy-Duty Quad PE Assist Cord: Constructed with 400#–550# Dyneema or Kevlar cord, providing unmatched tensile strength and flexibility. The durable cord enhances hook movement, increasing hookup rates while reducing the chance of fish throwing the hook during aggressive fights.
• Solid Stainless Steel Rings: Equipped with 200#–250# seamless solid rings for a secure connection to your jig or leader, eliminating weak points and ensuring reliability under extreme drag pressures. Optional #8–#9 Owner Ultra Split Rings available for quick rigging.
• Glow-Enhanced Design: Features luminous mylar or shimmer fibers woven into the assist cord, glowing in deep water to attract Bluefin Tuna and conceal the hook, weakening the fish’s defenses for more bites.
• Versatile Rigging Options: Pre-rigged with a single or twin hook configuration, ideal for top-only or top-and-bottom setups. Perfect for Flat Fall, Slow Pitch, or Colt Sniper-style knife jigs, ensuring optimal jig action without fouling.

Specifications:

• Hook Sizes: 7/0 (150–300g jigs), 9/0–11/0 (300–500g+ jigs)
• Cord Strength: 400#–550# PE or Kevlar
• Pack Quantity: 2 hooks per pack (single or twin configuration)
• Connection: Solid ring with optional Owner Hyper Wire split ring (250#)
• Applications: Bluefin Tuna, Yellowfin Tuna, and other large pelagic species

Introducing the BFT Tackle Jig Bag - the ultimate solution for organizing your jigs and keeping them in top condition. Made with durable vinyl, it can hold up to 8 jigs with assist hooks attached. Plus, its compact size makes it easy to carry with you in any fishing bag. Upgrade your tackle game with the BFT Tackle Jig Bag. 

Big Hammer 3" Swimbaits are in a class of their own.  They have a square tail which creates a more erratic swimming action that entices a variety of fish to strike.  The soft yet durable plastic allows multiple fish per bait for the less toothy variety.  Rig it with a Big Hammer head and either slow wind it or burn it back.  

Can be fished in all depths of water depending on how heavy the jig head is or how long you let it sink before starting your retrieve.  We suggest glueing the head to the plastic once rigged to keep the fish from pulling the body away from the head during short strikes.  Using the Owner Stinger Harness can be an effective way to keep short bites at a minimum.

Sold individually  

This lifelike small swimbait mimics the profile of a baitfish, the Big Hammer 3.5” Full Body Swimbaits produce an enticing action that predatory fish simply can’t resist.

Featuring a realistic baitfish style body and Big Hammer’s square tail design, the Big Hammer 3.5” Full Body Swimbaits puts off an aggressive kicking action and body roll that triggers a feeding response from fish.

The molded with textured scales, gill plates, eyes, and fins that make them unique and attractive to many fish species. Rig them on a jighead, swim jig, or even a drop shot, the 

Sold Individually 

With a square tail which creates a more erratic swimming action, this plastic swimbait entices a variety of fish to strike.  The soft yet durable plastic allows multiple fish per bait for the less toothy variety.  Big Hammer 5" Swimbaits are in a class of their own.  Rig it with a Big Hammer head and either slow wind it or burn it back.  Can be fished in all depths of water depending on how heavy the jig head is or how long you let it sink before starting your retrieve. Using the Owner Stinger Harness can be an effective way to keep short bites at a minimum.

In 2020, the color Toast was changed to Toasted.  The difference between the two is Toasted has a black tail.  We think it's a great change to the color making it an even more effective bait.

Sold individually 

The 6.5-inch Big Hammer Swimbait is the second-largest size in the Big Hammer™ lineup, delivering a lifelike swimming action that attracts trophy fish. A top choice for calico bass and striped bass anglers in saltwater, this swimbait is also highly effective in West Coast freshwater fisheries, especially in trout colors for giant largemouth bass and landlocked striped bass. Additionally, it's a go-to bait for pike and musky anglers across the U.S., Canada, and Europe. Whether you're fishing saltwater or freshwater, the Big Hammer 6.5" Swimbait offers unmatched versatility and fish-catching performance. Upgrade your tackle box today!

In 2020, the color Toast was changed to Toasted.  The difference between the two is Toasted has a black tail.  We think it's a great change to the color making it an even more effective bait.

Jig Heads: The 6½" Hammer works well with all sizes of Hammer Heads™ from 3/4 oz. to 1.5 oz. with a 5/0 hook.

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Big Hammer Perch Grubs are great in the surf for halibut, surf perch, corbina, and croaker. In addition to catching surf fish, it works good on smaller saltwater bass and shallow rockfish. We also use them in freshwater for crappie, bass, panfish and smallmouth. Give them a try the next time you need a grub, you won't be disappointed. 

"From the surf to the freshwater, Big Hammer Perch Grubs are a versatile option for catching a variety of fish. Whether you're targeting halibut, bass, or panfish, these grubs will have you hooked (literally and figuratively). Don't believe us? Take them for a test run and see for yourself!"

Big Hammer 1.75in Grubs

Perch Grubs

25 per pack

The Big Hammer Sledge Hammer is 9 inches of fish killing plastic (please don't kill them.)  This has been a calico catching machine for us at the islands off Southern California for years and it's swimming action and durability make it a seek and destroy mission for big fish.  It's also great for Ling Cod, stripers, largemouth, pike and muskie.  Let us know what fish you catch with it and we'll expand our list of targeted species.  Match it up with a War Bait Slayer Head and the fish don't have a chance.

In 2020, the color Toast was changed to Toasted.  The difference between the two is Toasted has a black tail.  We think it's a great change to the color making it an even more effective bait.

Sold Individually

Big Hammer Swimbait Heads are designed to perfectly complement Big Hammer swimbaits, providing exceptional balance, lifelike action, and optimal hook positioning. Featuring a unique flat-head design, these jig heads create a stable and natural swimming motion, making them highly effective for saltwater and freshwater fishing. Available in various sizes, colors, and hook configurations, Big Hammer Swimbait Heads are a top choice for targeting calico bass, striped bass, largemouth bass, pike, and musky. Whether you're fishing offshore, inshore, or in freshwater lakes and rivers, these premium jig heads deliver reliable performance and strong hooksets every time.

3/16oz, 1/4oz, 3/8oz, and 1/2oz = 3 per pack

3/4oz, 1oz, and 1.5oz = 2 per pack

For over two decades, the Bill Lewis Rat-L-Trap series has been the top-selling hardbait globally, proving its worth. Capable of luring both active and inactive fish, its realistic movements and gleaming appearance, along with the exclusive Liv-N-Sound baitfish distress call, make the Rat-L-Trap an undeniable choice. Equipped with premium oval split rings and a durable Durashell finish, this bait ensures long-term success in fishing. Stock up now and increase your catch rate with the Rat-L-Trap.

Features:

• The Bill Lewis Rat-L-Trap, an excellent bait, is renowned among anglers for its ability to rip through shallow grass beds with its super-tight wiggling action. The Bleeding N' Bloody Series is no exception to this reputation, making it a must-have lure for any expert in the industry. This lure is incredibly effective at attracting bass in ambush, making it a top choice for any serious fisherman.
• Designed to resemble a distressed bait fish, this Lipless Crankbait triggers some of the most aggressive strikes you will ever experience from predatory fish thanks to it's flashy looks and irresistible internal rattle!
• Equipped with 2 Premium Mustad Treble Hooks, no matter how aggressive the bite you can be confident that these hooks will not only stick, but they will stick deep and have the strength to back it up.