Products

The Berkley Powerbait Gilly Swimbait was created by a exceptional pro-designer Bassmaster Classic Champion Mike Iaconelli. With Japanese influence in both design and technique, this lure is sure to coax bass into biting, even in ultra-clear fisheries.

Crafted to deliver an unbelievably natural presentation, the Gilly features a hyper-realistic profile that complements its unbeatable action. Rather than a more traditional segmented body style, the Gilly utilizes scale-shaped ribs in the tail section to provide undeniably realistic baitfish movements.

In addition to the great action and profile, anglers are destined to admire the Berkley Powerbait Gilly’s impressive versatility. While the bait really shines when rigged weightless with the hook sideways through the body, it can also be fished on a jighead, weighted swimbait hook, Texas Rig, and even on a Drop Shot Rig. 

Qty - 4 per pack

Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile and are offered in a number of big fish colors.

Perfect for flipping, pitching, and punching, the Berkley Powerbait Maxscent Creature Hawg features a ribbed body that maximizes scent release, moves water, and conceals the point of your hook. 

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. 

The Berkley Powerbait Maxscent Flat Worm is an ideal imitation of multiple baitfish species. It is designed with a flat bottom and thinned-out tail section to move through the water with a wagging motion, similar to its real-life counterpart. Studies have shown that the Maxscent flavoring used in this bait catches up to 45% more fish than prior Powerbait formulas. An excellent choice for a drop shot or any finesse technique, the Berkley Powerbait Maxscent Flat Worm should be a part of every angler's tacklebox.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The, soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

FEATURES

• Now available in larger 4.25” size
• Slender baitfish profile
• Perfect drop shot bait that quivers and wiggles with the smallest movements
• Ribs provide more surface area for PowerBait MaxScent scent and flavor
• The all-new material releases a super-charged scent field attracting fish in a way never before seen

Berkley Powerbait Maxscent The General Worm is poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger scent field for heightened attraction. Offering increased durability for longer bait life, the Berkley Powerbait Maxscent The General Worm provides a scent-heavy construction that big bass and anglers will both love.

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.

Qty 10

Berkley Powerbait Maxscent The General Worm is poured using Berkley’s new Maxscent formula, the Berkley Powerbait Maxscent The General Worm offers a slow, shaking descent and a larger scent field for heightened attraction. Offering increased durability for longer bait life, the Berkley Powerbait Maxscent The General Worm provides a scent-heavy construction that big bass and anglers will both love.

Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.

Qty 8

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!      

• Resembles hatchery food many trout are reared on
• Blends hatchery food ingredients with powerful scent and flavor
• 1.1oz Jar

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.

Features:

• Purposefully built for use with bladed vibrating jigs
• Patent Pending “Honey Comb” technology allows the jig or angler to drive the perfect action
• Thick baitfish profile
• Back and Belly slots for accommodating a variety of rigging styles
• Standard and HD Tru colors to match any hatch or application

Berkley Powerbait Power Switch is a unique "weight forward" design allows for precision casting and rapid dives, providing optimal strikes from fish. Pre-rigged with a sharp Fusion19 hook for efficient hookups, saving you time while securely catching fish.

The Berkley Powerbait Power Switch is a must-have for any angler looking to improve their fishing game. Its innovative "weight forward" design, specifically created for use with Forward Facing Sonar, allows for incredibly accurate casts. Don't miss out on this game-changing tool.

The "weight forward" design enhances accuracy while enabling the bait to quickly dive into the strike zone, triggering reaction strikes.

Pre-Rigged with an ultra sharp Fusion19 hook, these baits ensure positive and effective hookups cast after cast.

If you are looking for an plastic with a little more action, this Berkley Power Bait Power Worm Ribbontail design swims naturally on the fall with twitches and short hops. Soft but firm texture is irresistible to fish. Ideal for lakes, reservoirs, streams or rivers.

Ribbon-Tail Action: The worm's tail creates a lifelike swimming motion on the fall and during twitches or short hops, enticing strikes from bass. 

Soft Yet Durable Texture: Crafted to be soft enough to feel natural to fish, yet durable for multiple catches. 

Exclusive PowerBait Formula: Infused with Berkley's proprietary scent and flavor, encouraging fish to hold on up to 18 times longer, providing anglers more time to set the hook. 

Versatile Rigging Options: Ideal for various techniques, including Texas rig, Carolina rig, or on a shaky head jig, adapting to different fishing conditions. 

Multiple Sizes and Colors: Available in sizes ranging from 4" to 12" and a wide array of colors to match local forage and water conditions. 

Size: 7" & 10" 18 cm & 25 cm)

Qty: 10 or 6 Per Pack

Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile. The thick body adds durability for rougher grass applications and the legs provide the most action of any “grass style worm” on the market. Head is designed for Florida rig or Weightless EWG rigging and is a great bait for a Texas rig or Carolina Rig.  The Berkley® PowerBait® Speed Boss will take your fishing to the next level.

FEATURES

• Pro-designed by Bassmaster Classic® Champion Skeet Reese
• Enticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile
• Thick body adds durability for rougher grass applications
• Most action of any “grass style worm” on the market
• Head is designed for Florida rig or Weightless EWG riggings
• Also great on a Texas rig or Carolina Rig

When it comes to catching trout, nothing does the trick quite like Berkley PowerBait Trout Dough. Proven to be 42% stronger than other trout baits, this floating PowerBait Turbo Trout Dough's appealing colors draw trout in and its strong PowerBait scent seals the deal.

PowerBait Turbo Trout Dough holds firm and can be easily shaped on the hook to imitate larva, eggs and other trout favorites. Just another reason to grab your ultralight set-up, a jar of trout dough and head to your favorite trout water!

1.75 oz.

The Berkley Precision Digital 35lb Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling. Use with the Berkley Tournament Cull Kit for optimal performance.

• Precision accuracy of +/- 0.56 oz. (15.8 grams)
• Stores up to 8 weights in memory and displays total weight
• Back lit display in lbs or kg
• Auto Culling System
• No Tear Fish Clip