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Shimano Butterfly Flat-Fall Jigs are a totally new concept of Butterfly Jigging technique. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the jig and let it fall while free spooling, wait for the bite, then jerk and repeat. The center balanced jig falls with a wobbling action in a horizontal position, keeping the jig in the strike zone longer.

Features:
• Hydrodynamic flat keel design
• Center balanced jig flatten on the fall
• Two Owner dancing stinger hooks with PowerPro 300lb. assist

The hook used is as important as any other part of the equation.  Gamakatsu Nautilus Ringed Circle Hooks are among the best due to their superior diameter to strength ratio.  The ring allows the bait to swim easier and adds a pivot point when in the fishes mouth which reduces leverage which can pull the hook.  

These hooks are very sharp with a chemically sharpened point.  The barb is big enough to keep fish hooked and the diameter small enough to hook them easily.  If you're looking for the best of both worlds, try the Gamakatsu Nautilus Ringed Circle Hooks.

Sunline Super FC Sniper fluorocarbon line is America's best selling product for a reason. Our pros love Sniper for its versatility and manageability. Sniper is a great choice for spinning or casting tackle. It features triple resin processing to give it high abrasion resistance, low memory, suppleness, long life and uniform line diameter.

This premier Japanese fluorocarbon fishing line features triple resin processing, high abrasion resistance, low memory, long life, and uniform diameter for the discerning angler.

We've used it for bass, stripers, and trout with great success. We find that in very cold or freezing conditions, Sunline Super FC Sniper holds up better than any other fluorocarbon and won't become brittle. Other lines will become brittle in freezing conditions but the composition of this line is superior.

Available in both 200 yards and 660 yards.

Available Line Sizes

Specialized Design for Toothy Speedsters

The JRI Hooicide Wahoo Bomb is purpose-built for targeting wahoo, one of the ocean's fastest and most challenging gamefish. Hand-crafted with heavy-duty construction and specialized features designed to handle wahoo's blistering speed and razor-sharp teeth, this premium lure delivers the durability and performance serious wahoo hunters demand. The Hooicide Wahoo Bomb represents JRI Custom Lures' commitment to creating specialized tools for specific fishing challenges.

Heavy-Duty Wahoo-Specific Construction

• Reinforced Design: Built extra-tough to withstand wahoo's violent strikes and powerful runs
• Wire Leader Compatible: Designed to work with wire leaders that protect against wahoo's razor-sharp teeth
• Premium Heavy-Duty Hooks: Extra-strong hooks handle the extreme loads of high-speed wahoo strikes
• Durable Finish: Tough coating withstands the abuse of toothy predators and repeated strikes
• Optimized Profile: Shape and action trigger strikes from fast-moving wahoo
• High-Speed Action: Maintains proper swimming motion even at the fast retrieve speeds wahoo prefer

Wahoo Fishing Technique

The Hooicide Wahoo Bomb excels when worked with the fast, aggressive retrieve that wahoo demand. Cast or troll the lure at higher speeds than you'd use for other species, creating the erratic high-speed action that triggers wahoo's predatory instincts. The reinforced construction handles the violent strikes that wahoo are famous for, while the heavy-duty components ensure the lure stays together during blistering runs and head-shaking battles. Always use wire leader when targeting wahoo to prevent bite-offs from their razor-sharp teeth.

Built for Wahoo Specialists

Whether you're trolling offshore for wahoo along drop-offs and seamounts, casting to wahoo busting bait on the surface, working high-speed retrieves around structure, pursuing wahoo in Baja and Pacific waters, or targeting these speedsters anywhere they're found, the Hooicide Wahoo Bomb delivers the specialized performance wahoo fishing demands. The heavy-duty construction is essential when targeting a species known for destroying lures and testing tackle to its limits.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for creating specialized lures that solve specific fishing challenges. The Hooicide Wahoo Bomb represents this commitment to innovation and quality, combining heavy-duty construction with proven fish-catching design. Serious wahoo anglers trust JRI Custom Lures because they understand the unique demands of targeting toothy, high-speed predators and build lures tough enough to handle the challenge.

Experience the specialized performance that wahoo hunters demand. The JRI Hooicide Wahoo Bomb isn't just another lure—it's a purpose-built tool designed specifically for one of the ocean's most challenging gamefish.

Target wahoo with JRI Hooicide Wahoo Bomb—where heavy-duty construction meets high-speed performance.

The Keitech Easy Shiner 4" features a slim profile and super-soft composition that allows the boot tail to produce an incredible kicking action on the retrieve. Its streamlined design performs exceptionally well around vegetation, and the bait is loaded with squid scent for added attraction. An ideal choice rigged behind a darter head or used as a swim jig trailer.

Key Features

• 7 per pack
• Boot tail design — strong kicking action on the retrieve
• Slim, streamlined profile — works great around vegetation
• Super-soft composition
• Squid scent infused
• Proven techniques: darter head, swim jig trailer
• 16 colors available — Sight Flash, Pro Blue Red Pearl, Bluegill Flash, Ayu, Crystal Shad, Silver Flash Minnow, Electric Shad, Sexy Shad, Electric Blue Chartreuse, Smallmouth Magic, Sun Gill, French Pearl, Chartreuse Shad, Green Pumpkin Pepper, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

The Owner Flashy Swimmer Single Bass Hooks with CPS are great for rigging soft plastic swimbaits and flukes thanks to their spinner blades that are attached to nonmoveable weights that keel a rigged soft plastic bait for use as a search bait.

Twistlock Centering-Pin Springs (CPS) are attached to the hook eyes, and the molded lead design keeps the wire pivots and the spinner blade riding horizontally during a steady retrieve. The #3 hammered nickel-finished willow leaf blade is attached to the wire and rigged with dual mini swivels.

Key Features:

• Twistlock CPS: Centering-Pin Spring attached to hook eye
• #3 Willow Leaf Blade: Hammered nickel finish for flash
• Nonmoveable Weight: Keels rigged soft plastic bait
• Dual Mini Swivels: Smooth blade rotation
• XX-Strong Forged Shank: Maximum strength for bass
• Super Needle Point: Good penetration for hooksets
• Open Gap: Positive hook sets
• Black Chrome Finish: Corrosion resistance on hook
• 2 Per Pack: Ready for multiple setups

Performance Advantages:

• Fish-Attracting Flash: Hammered willow leaf blade
• Horizontal Retrieve: Molded lead keeps blade riding horizontally
• Search Bait Design: Keel weight for covering water
• Added Weight: Sinks bait into strike zone
• Perfect Bait Rigging: Twistlock CPS centers bait every time
• Positive Hooksets: Open gap and Super Needle Point

Ideal Applications:

• Rigging soft plastic swimbaits
• Flukes and swimming plastics
• Search bait fishing
• Alternative to spinnerbaits and crankbaits
• Covering water quickly
• Bass fishing with flash attraction
• Situations requiring weighted swimbait hooks

Recommended Baits:

• Soft plastic swimbaits
• Flukes
• Swimming plastics
• Paddle tail swimbaits

When you need swimbait hooks with Twistlock CPS, #3 hammered nickel willow leaf blade, nonmoveable keel weight, dual mini swivels, XX-strong forged shank, Super Needle Point, open gap, and Black Chrome finish for rigging soft plastic swimbaits and flukes as search baits, the Owner Flashy Swimmer Hooks w/CPS are the choice of serious bass anglers.

Note: 2 per pack. Molded lead design keeps spinner blade riding horizontally during steady retrieve. Can be used as alternative to spinnerbaits and crankbaits to cover water quickly.

Accurate Reel Clamp Kits for Boss series reels also fits all Valiant, Extreme, Dauntless, Fury, and Tern reel models. Select the Narrow option for narrow reels including 400N, 500N, and 600NN.

Mid-Range Versatility for Southern California Waters

The Tady Lure A2 Iron delivers versatile mid-range performance for a wide variety of Southern California gamefish and fishing situations. Hand-crafted in the USA with meticulous attention to detail, this proven iron provides the perfect balance of size and weight for both surface and yo-yo techniques, making it an essential tool for anglers who fish multiple species and need reliable performance across varying conditions.

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• Mid-Range Profile: Versatile size works effectively for multiple species and techniques
• Balanced Weight: Ideal for both surface retrieve and yo-yo fishing
• Proven A2 Shape: Time-tested profile that has produced for generations
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Treble Hook: Sharp, strong hook ensures solid hookups on aggressive strikes

Versatile Fishing Techniques

The Tady A2 excels with both surface iron retrieve and yo-yo techniques. Work it on the surface with a rhythmic rod-pumping action for tuna, yellowtail, and dorado, or drop it deep and work the yo-yo retrieve for calico bass, white seabass, and deep-feeding pelagics. The mid-range size and balanced weight make it effective across a wide range of depths and retrieve speeds, giving you the versatility to adapt to whatever the fish want on any given day.

Built for Multiple Species

Whether you're targeting yellowtail on kelp beds and offshore banks, working for calico bass around rocks and structure, pursuing white seabass on deep reefs, casting to tuna and dorado offshore, fishing for bonito and barracuda in feeding frenzies, or targeting any Southern California gamefish, the Tady A2 delivers consistent results. The versatile mid-range design makes it an excellent choice for anglers who fish multiple species or want one reliable iron that handles most situations.

Tady Heritage and Quality

Tady has been hand-crafting legendary irons in Southern California for generations, and the A2 represents the versatile workhorse that serious anglers rely on. This is the jig that handles the majority of fishing situations with consistent performance. From party boats to private vessels, from San Diego to the Channel Islands, the Tady A2 has proven itself on countless fish and remains a staple in tackle boxes throughout Southern California as a dependable mid-range option.

Experience the versatile mid-range performance that Southern California anglers trust. The Tady Lure A2 Iron isn't just another jig—it's a reliable tool that delivers across multiple species and situations.

Catch more fish with Tady A2 Iron—where mid-range versatility meets proven performance.

Maximum Weight for Extreme Conditions and Trophy Fish

The Salas PL-68 Heavy Yo-Yo Jigs deliver the maximum weight and casting power needed for the most demanding offshore conditions. Hand-crafted in Southern California with the same legendary quality that has made Salas the standard for West Coast surface irons, the PL-68 is built for long-range fishing, extreme wind conditions, and targeting the biggest pelagics that swim. When conditions are tough and fish are deep, the PL-68 gets the job done.

Heavy-Duty Construction

• Hand-Crafted in USA: Each jig is individually made in Southern California with meticulous quality control
• Maximum Weight Profile: Heaviest weight in the Salas lineup for extreme casting distance and deep-water capability
• Reinforced Construction: Built to handle the punishment of trophy-class tuna, wahoo, and other powerful pelagics
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands brutal offshore conditions
• Heavy-Duty Treble Hook: Extra-strong hook designed for trophy fish and extreme loads

Built for Extreme Conditions

The PL-68 excels when conditions push lighter irons to their limits. The heavy weight cuts through strong winds for maximum casting distance, gets down to deep-feeding fish quickly, and maintains proper swimming action even in rough seas and strong current. Use the classic yo-yo retrieve with aggressive rod pumps to create an erratic darting motion that triggers strikes from trophy pelagics. The substantial weight also helps maintain bottom contact when working deeper structure or fishing in areas with strong current.

Long-Range and Offshore Applications

Whether you're on a long-range trip targeting bluefin and yellowfin tuna on distant banks, working offshore seamounts for wahoo and big yellowtail, casting to cow tuna in wide-open bites, pursuing trophy dorado around floating debris in blue water, or fishing deep structure in challenging conditions, the PL-68 delivers the performance serious offshore anglers demand. The extreme weight is ideal for windy days when lighter irons can't reach feeding fish, deep-water situations where you need to get down fast, and trophy fish that require heavy-duty tackle.

Long-Range Heritage

The PL-68 has earned legendary status on long-range sportfishing boats from San Diego to Baja, where anglers face the most challenging conditions and target the biggest fish. For over 50 years, Salas has been the trusted choice for serious offshore anglers, and the PL-68 represents the ultimate expression of this heritage. When you're investing time and money in a long-range trip or facing conditions that demand maximum performance, the PL-68 is the iron that won't let you down.

Experience the heavy-duty performance that serious long-range anglers rely on. The Salas PL-68 Heavy Yo-Yo Jig isn't just the heaviest iron—it's the ultimate tool for extreme conditions and trophy pelagics.

Dominate extreme conditions with Salas PL-68 Heavy Yo-Yo Jigs—where maximum weight meets proven performance.

Protect your investment with Penn Neoprene Conventional Reel Covers, engineered to shield your reels from saltwater corrosion, scratches, and impact damage during transport and storage. Built from premium 5mm neoprene, these covers deliver superior cushioning and weather resistance for conventional reels of all sizes.

The innovative Velcro® closure system allows quick installation and removal without dismounting your reel from the rod—perfect for anglers who need fast access between fishing spots. Integrated ventilation ports promote airflow to prevent moisture buildup and reduce salt crystallization that can damage internal components.

Key Features:

• Premium 5mm Neoprene Construction: Thick, durable material provides maximum impact protection and insulation
• Rod-Friendly Design: Velcro closure fits over reels while still mounted on rods for convenient on/off access
• Reinforced Seams: Double-stitched construction ensures long-lasting durability in harsh saltwater conditions
• Ventilation Ports: Strategic venting reduces condensation, moisture, and corrosive salt buildup
• Universal Fit: Available in 7 sizes (XXS to XXL) to fit virtually all Penn conventional reel models
• Lightweight & Packable: Easy to store in tackle bags without adding bulk

Whether you're protecting high-end lever drag reels during offshore trips or keeping your everyday conventionals safe in storage, Penn Neoprene Reel Covers offer the reliable protection your gear deserves.

Size Chart

The Keitech Swing Impact 4" is a highly versatile soft swimbait built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation for a more realistic baitfish profile. Loaded with natural squid scent that game fish can't resist.

Key Features

• 8 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Squid scent infused
• Versatile techniques: Alabama rig, Keitech Round Tungsten Jig Head, drop shot, chatterbait trailer, Carolina rig
• Available in multiple sizes — part of the Keitech Swing Impact lineup
• 25 colors available — Green Pumpkin Pepper, Ayu, Hasu Silver Shiner, Black, Sight Flash, Sexy Shad, Pro Blue Red Pearl, Silver Flash Minnow, Bluegill Flash, Electric Shad, Crystal Shad, Smallmouth Magic, Electric Blue Chartreuse, Sun Gill, French Pearl, Tennessee Shad, Alewife, Smoke Silver, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Pro Purple, Original Sexy Shad, Pink Magic, Bass Candy, Ghost Rainbow

Elevate your saltwater game with the Dolphin Gitzem Jig Heads, featuring a precision-sized 4/0 Mustad Hook. Specifically engineered for the West Coast’s most coveted species, these jig heads are the gold standard for targeting White Seabass, Calico Bass, and Yellowtail. While the larger 8/0 version is built for massive baits, the 4/0 model offers superior presentation for smaller live squid, fresh strips, or compact soft plastics like flukes and swimbaits.   

The signature winged head design is more than just aesthetic; it’s a performance feature that allows the jig to "walk-the-dog" underwater, creating an irresistible side-to-side swimming motion that triggers aggressive strikes. Whether you’re fishing shallow rock piles or drifting over kelp forests, the Dolphin Gitzem provides the perfect balance of weight and natural action.  

Key Features:

• Precision 4/0 Mustad Hook: High-carbon steel for maximum penetration and strength. The 4/0 size is ideal for better hookup ratios when using smaller live baits or 4-5 inch soft plastics.  

   

• Hydrodynamic Winged Design: Engineered to plane in the current, giving your bait a lifelike "swimming" action that standard round heads can't match.

• Ribbed Bait Keeper: Features a molded-in shank designed to lock soft plastics and squid firmly in place, even through heavy strikes and fast retrieves.  

• Versatile Saltwater Performance: Optimized for the "low and slow" presentation favored by Seabass pros, but equally effective for mid-water Yellowtail or bottom-dwelling Rockfish.

• Durable Finishes: Available in a variety of high-visibility and natural colors, including Glow, White, and Orange, to match water clarity and light conditions.   

Product Specifications:

• 3 per pack 1/2oz - 3/4oz
• 2 per pack 1oz
• 4/0 Mustad Hooks

The Keitech Swing Impact 3.5" is a highly versatile soft swimbait built to perform across a wide range of presentations. The top and bottom of the bait are slotted for perfect hook alignment regardless of how it's rigged, and Keitech's original two-tone color injection creates a distinct color separation on the top and bottom for a more realistic baitfish profile. An effective choice for split shot, Carolina rig, jig head swimbait, or as a trailer for underspins, chatterbaits, and spinnerbaits.

Key Features

• 8 per pack
• Slotted top and bottom — perfect hook alignment on any rig
• Two-tone color injection — distinct top/bottom color separation for realism
• Versatile techniques: split shot, Carolina rig, jig head swimbait, trailer for underspins, chatterbaits, and spinnerbaits
• Available in multiple sizes — part of the Keitech Swing Impact lineup
• 22 colors available — Green Pumpkin Pepper, Pro Blue Red Pearl, Bluegill Flash, Ayu, Sexy Shad, Silver Flash Minnow, Electric Shad, Hasu, Black, Sight Flash, Crystal Shad, Smallmouth Magic, Electric Blue Chartreuse, Sun Gill, Gold Flash Minnow, Tennessee Shad, Clear Lake Hitch, Green Pumpkin Green & Purple Flake, Pro Purple, Original Sexy Shad, Pink Magic, Bass Candy

The Decoy Egg Snap is perfect for fishing reaction style baits.  There are multiple sizes so you can match the size of the snap to the size of the lure.  Egg snaps allow the bait to move more freely because the bend in the snap around the lure is more oval or egg shaped.  

This doesn't create as much friction as a snap that had a tighter bend.  They feature a cross lock design and are made of very strong steel wire.  Try them out, we think you'll see the difference.

The Ahi USA Assault Diamond Jigs have been updated with cutting-edge 3-D holographic reflective designs. These dazzling patterns mimic fish scales, creating a lifelike appearance that's hard to resist. Plus, this same finish adds extra durability, reducing the risk of paint chipping or flaking.

The glow eyes makes this diamond jig look flashier than ever before and is sure to get noticed even in the lowest light conditions. The jigs are available in weight from 1 ounce up to 14 ounces and in 5 colors.

They come equipped with a heavy duty treble hook that is secured with heavy duty solid split rings. Ahi USA Assault Diamond Jigs catch just about every species of game fish from lingcod, rockfish, halibut, and tuna in the Pacific, to striped bass, bluefish, cod, and tuna on the East Coast. Anglers in the Gulf also use them to score grouper, snapper, amberjack, king mackerel and more.

1 per package

The Z-Man Finesse TRD (The Real Deal) is a 2.75-inch stickbait designed specifically for the Ned Rig, a finesse technique famous for catching bass in tough or highly pressured conditions. It is widely considered a staple for smallmouth, largemouth, and spotted bass.

Key Features

• 10X Tough ElaZtech: This proprietary material is virtually indestructible, often lasting for dozens of catches per bait.

• Buoyancy: Unlike traditional plastics that sink flat, the TRD is naturally buoyant, causing it to stand vertically off the bottom when at rest to mimic a feeding crawfish or minnow.

• Salt-Impregnated: The soft formulation and salt content provide a precise sink rate and an irresistible feel that encourages fish to hold on longer.

• Dimpled Texture: A realistic, dimpled surface adds to its natural look and feel.

8 per pack

The Roboworm Ned Worm was designed specifically for the deadly Ned rig. Using Roboworm's patented techniques they are now available to offer anglers worms in colors never previously offered for the Ned rig. Its short, fat profile and flat bottom make it the perfect for this effective technique in any lake. It is also deadly when wacky rigged, drop shotted or Carolina rigged! By utilizing Roboworm's innovative patents, we are proud to bring anglers a wide variety of never-before-seen colors for the Ned rig. With its unique short and fat profile and flat bottom, this worm is the ultimate choice for the NED rig.

3" - 8 Per Pack

4.5" - 6 Per Pack

The Keitech Swing Impact Fat 4.8" is a thicker-bodied swimbait built for versatility across a wide range of techniques and conditions. Its large paddle tail produces a distinct swinging motion at varying speeds, powered by a dual-injection molding process that combines two salted plastics for an evenly weighted, balanced action. Loaded with squid scent like all Keitech products.

Key Features

• 5 per pack
• Thicker profile than the original Swing Impact
• Large paddle tail — distinct swinging action at any speed
• Dual-injection molding — two salted plastics for balanced, evenly weighted action
• Squid scent infused
• Versatile techniques: A-rig, jig, spinnerbait, Texas rig, Carolina rig
• 14 colors available — Ayu, Silver Flash Minnow, Bluegill Flash, Electric Shad, Rainbow Shad, Tennessee Shad, Sight Flash, Pro Blue Red Pearl, Sexy Shad, Green Pumpkin Pepper, Sight Green Hologram, Smoke Silver, Arkansas Shiner, Ghost Rainbow

The Tady Lure TLC Iron is purpose-built for targeting trophy white seabass, one of Southern California's most prized gamefish. Hand-crafted in the USA with meticulous attention to detail, this specialized iron delivers the perfect combination of weight, profile, and action for working the deep structure and kelp beds where big white seabass hold. The TLC (Tender Loving Care) design reflects the precision engineering needed to consistently catch these wary, hard-fighting predators.

Premium Design and Construction

• Hand-Crafted in USA: Each jig is individually made with quality control that ensures consistent performance
• White Seabass-Specific Design: Optimized weight and profile for deep structure and kelp bed fishing
• Proven TLC Shape: Specialized profile that appeals to trophy white seabass
• Durable Chrome Finish: Classic chrome plating provides maximum flash and withstands saltwater punishment
• Premium Hook: Heavy-duty hook handles the powerful runs and head shakes of trophy white seabass
• Ideal Weight Distribution: Balanced for vertical jigging and yo-yo retrieve in deep water

White Seabass Fishing Technique

The TLC Iron excels when worked vertically over deep structure, rocky reefs, and kelp beds where white seabass hunt. Drop the iron down to the bottom or to the depth where fish are holding, then work it with a steady yo-yo retrieve or vertical jigging motion. The specialized design creates the erratic action and flash that triggers strikes from these wary predators. White seabass often hold tight to structure and require precise presentations—the TLC's balanced design allows you to maintain bottom contact and work the strike zone effectively.

Built for Trophy White Seabass

Whether you're targeting white seabass on deep rocky reefs, working kelp beds and kelp edges, fishing deep structure and high spots, or pursuing trophy fish around islands and offshore banks, the TLC Iron delivers the specialized performance white seabass anglers demand. The design is optimized for the deep-water environments where trophy white seabass thrive, and the action mimics the squid, mackerel, and other baitfish that these predators feed on.

Tady Heritage and Quality

Tady has been hand-crafting legendary irons in Southern California for generations, earning a reputation for quality and fish-catching performance among serious white seabass anglers. The TLC Iron continues this proud tradition, combining proven design with specialized features that produce results on one of California's most challenging and rewarding gamefish. From party boats to private vessels, the Tady TLC has proven itself on countless trophy white seabass throughout Southern California waters.

Experience the specialized performance that white seabass specialists rely on. The Tady Lure TLC Iron isn't just another jig—it's a purpose-built tool designed specifically for targeting trophy white seabass.

Target trophy white seabass with Tady TLC Iron—where specialized design meets proven performance.