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Pro-Cure Super Gel is the most effective fishing attractant on the market, now enhanced with UV technology that acts like a lit beacon underwater. Fish are drawn in by the visibility and triggered to strike by the irresistible scent.

Why Super Gel Outperforms Everything Else

• UV Enhancement: Creates a glowing visual trigger that fish can't ignore
• Real Bait Formula: Made from genuine bait with powerful amino acids that trigger feeding instincts
• Superior Adhesion: Sticky gel base clings to lures, spoons, spinners, swim baits, and soft plastics far longer than liquid scents
• Proven Results: 26+ years of field-tested performance in both freshwater and saltwater

Perfect For

Trout, bass, walleye, salmon, calico, and virtually any gamefish species. Works on all lure types including hard baits, soft plastics, jigs, and live bait rigs.

Experience the difference that has made Super Gel the #1 word-of-mouth fishing attractant among serious anglers.

The Aftco Reaper 3-Layer Windproof Softshell Jacket constructed from a durable stretch soft shell rip-stop fabric with an ultra-warm Hexatron™ fleece lining and integrated micro-fleece face mask.

The AFTCO Reaper Hoodie swept the fishing world and quickly became the staple for cold weather fishing comfort, rendering traditional fishing sweatshirts obsolete. The Reaper Windproof Jacket is the next generation of technical cold weather gear in the Reaper family. This soft shell jacket still incorporates a built-in face mask and neck warmer but is now lined with AFTCO's very own Hexatron™ fleece material. A durable 94% polyester / 6% spandex rip-stop outer shell is fused to the Hexatron™ lining. This combination in a 3-layer fabric provides added comfort, warmth, and wind protection. Built with laser cut underarm ventilation and a zippered side vent.

For the angler looking for a soft shell jacket specifically for cold weather and Fall/Winter fishing, the Reaper Soft Shell Jacket is the versatile piece that checks all the boxes and more.

• 94% Polyester / 6% Spandex 3L Ripstop Stretch Softshell
• Integrated face mask and neck warmer
• Hexatron™ tricot backing
• Shock cord hood adjustment
• Underarm ventilation
• PU coated zippers and side vent
• Stretch gusset and thumb loops
• Active fit - Modern true to size fit 

The Basstrix Mini Trix 2" Soft Plastic Minnow is one of the most realistic micro lures on the market — hand-poured and hand-painted to replicate the scales, sheen, and anatomical detail of actual baitfish with startling accuracy. At a meaty 2 inches, it's a true giant killer that triggers instinctive strikes from pressured and finicky fish. A unique keeled tail produces high-frequency vibration even at ultra-slow retrieve speeds, and the signature Basstrix hollow body collapses on the strike for superior hook-up ratios. Pair it with a Basstrix Mini Trix Head (1/8 oz recommended) for the most realistic presentation in the water. Deadly for crappie, trout, bass, and surf perch in both fresh and saltwater.

Key Features

• Hand-poured & hand-painted — unmatched realism with lifelike scales, sheen, and anatomical detail
• Unique keeled tail — high-frequency vibration at ultra-slow speeds mimics fleeing forage
• Hollow body construction — collapses on the strike for superior hook-up ratios
• Versatile — vertical jigging, dock shooting, BFS fishing, freshwater and saltwater
• Best paired with Basstrix Mini Trix Head — 1/8 oz recommended for the 2" model
• Available in 10 proven color patterns

Specifications

The Owner Single Replacement Hook X-Strong is perfect for replacing trebles on both freshwater and inshore baits. These are great for fishing areas with lots of grass, kelp, or cover that make fishing with treble hooks nearly impossible.

These single hooks are less damaging to fish when practicing catch and release. Always be sure to rig the front hook with the point facing forward and the rear facing rear. Features include Black Chrome finish and Super Needle Point.

Key Features:

• X-Strong Construction: Extra strength for reliable hookups
• Single Hook Design: Less damaging to fish
• Super Needle Point: Razor-sharp for instant penetration
• Black Chrome Finish: Corrosion resistance and sleek appearance
• Versatile Applications: Freshwater and inshore fishing
• Cover-Friendly: Navigate grass, kelp, and cover
• Catch and Release Friendly: Less damage to fish

Performance Advantages:

• Heavy Cover Confidence: Fish where trebles can't go
• Fish-Friendly: Less damage for catch and release
• Superior Penetration: Super Needle Point for hooksets
• Corrosion Resistant: Black Chrome finish for durability
• Reliable Strength: X-strong for fighting fish
• Versatile Use: Freshwater and saltwater applications

Ideal Applications:

• Replacing trebles on crankbaits
• Fishing in heavy grass and kelp
• Cover-oriented fishing
• Catch and release fishing
• Freshwater bass fishing
• Inshore saltwater fishing
• Situations where trebles are impractical

Available Sizes:

When you need single replacement hooks with X-strong construction, Super Needle Point, Black Chrome finish, and fish-friendly design for replacing trebles on freshwater and inshore baits in areas with grass, kelp, or cover, the Owner Single Replacement Hook 1X Strong is the choice of serious anglers.

Pro Tip: Always rig the front hook with the point facing forward and the rear hook with the point facing rear for optimal performance.

Premium Flipping Hooks for Heavy Cover Bass Fishing

The Owner Covershot Hooks deliver premium flipping hook performance designed for serious bass anglers who fish heavy cover. Built with Owner's legendary sharp hook and strong wire construction, these hooks provide exceptional strength, instant penetration, and proven effectiveness for flipping and pitching in cover. The Covershot represents Owner's commitment to creating the world's sharpest flipping hooks for cover fishing.

Advanced Covershot Hook Design

• Strong Wire Construction: Durable wire handles big bass and heavy cover
• Wide Gap Design: Optimized gap accommodates soft plastics and creature baits
• Cutting Point Technology: Owner's precision-ground point ensures instant penetration
• Offset Shank: Weedless rigging design for fishing heavy cover
• Flipping Optimized: Designed specifically for flipping and pitching techniques

Premium Construction Features

• Legendary Sharpness: Owner's proprietary point design penetrates with minimal pressure
• Strong Wire: Reliable construction withstands big fish and heavy pressure
• Wide Gap: Optimized geometry maximizes hookup ratio with soft plastics
• Precision Engineering: Japanese craftsmanship ensures consistent quality
• Owner Quality: Trusted brand known for the world's sharpest hooks

Cover Fishing Applications

The Covershot Hooks excel in cover fishing applications. Perfect for flipping and pitching in vegetation, fishing around wood and laydowns, targeting bass in heavy cover, working creature baits and worms, or any situation where flipping hooks are needed. The strong wire construction provides the strength needed to pull bass from heavy cover while the cutting point technology ensures instant penetration. The wide gap design accommodates soft plastics while the offset shank allows weedless rigging for fishing thick cover where bass hide.

Key Features

Owner Quality

Owner has been creating the world's sharpest fishing hooks for serious anglers worldwide, and the Covershot Hooks continue this tradition with cutting point technology and strong wire construction. Every hook is manufactured to exacting Japanese standards to ensure consistent performance. From weekend anglers to serious cover fishing specialists, the Covershot delivers the strength and sharpness that flipping anglers demand.

Experience the legendary hook sharpness that serious bass anglers trust. The Owner Covershot Hooks aren't just flipping hooks—they're precision-engineered equipment built for cover fishing success.

Pull bass from heavy cover with Owner Covershot Hooks—where strong wire meets legendary Owner sharpness.

The Deps Sakamata Shad Heavy Weight Soft Jerkbait delivers the same unique performance as the original Sakamata Shad but loaded with salt to make it heavier, allowing anglers to target deeper sections of the water column with better castability. This fluke-style bait takes the classic soft jerkbait to a whole other level with innovative design features that trigger aggressive reaction strikes.

The unique body shape and hydrodynamic profile features low water flow resistance, making it incredibly easy to perform side-to-side darting action with even the slightest twitches from the rod tip. The keeled fins along the head channel water downward and force the bait upward to mimic a shad jumping on the surface to avoid predators, creating an irresistible presentation that bass can't ignore.

The fins act as stabilizers when paused, allowing the bait to fall perfectly horizontal while the heavy salt content poured into the belly creates a subtle wiggling action on the fall, similar to a soft stickbait. This combination of darting action and natural fall makes it deadly effective for triggering reaction strikes from both active and finicky bass.

Key Features:

• Heavy Salt Content: 65-75% salt loading for deeper presentations and better castability
• Hydrodynamic Profile: Low water resistance for easy side-to-side darting action
• Keeled Fins: Channel water to create unique jumping action mimicking fleeing shad
• Horizontal Fall: Fins act as stabilizers for perfectly horizontal descent
• Subtle Wiggle on Fall: Heavy salt in belly creates natural wiggling action
• Durable Material: Strong construction holds hooks securely and reduces tearing
• Reaction Strike Design: Can be fished quickly to generate aggressive bites
• Tournament Proven: Used by Masayuki Matsushita to win 2020 Bassmaster Central Open

Specifications:

• Type: Heavy weight soft jerkbait / fluke
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Retrieve Techniques:

• Twitch-and-Pause: Sharp twitches create darting action, pause for horizontal fall
• Fast Retrieve: Quick twitches generate aggressive reaction strikes
• Slow Twitch: Subtle rod movements for finesse presentations
• Deadstick: Let bait fall on slack line for natural wiggling descent
• Weighted Texas Rig: Add weight for deeper presentations

Design Details:

The keel is the secret to the unique jumping dart action of the Sakamata Shad. It allows water to flow and creates a unique jumping action while acting as a rudder to create better darting action. The smooth body design creates low water resistance, making it easy for the bait to dart side-to-side and be fished quickly to generate reaction bites.

Tournament Success:

Masayuki Matsushita won the 2020 Sam Rayburn Bassmaster Central Open with a 3-day total of 60-14 using the Deps Sakamata Shad, proving its effectiveness at the highest level of competitive bass fishing.

Ideal Applications:

• Deeper water presentations with heavy weight models
• Reaction strike fishing in active conditions
• Around grass, docks, and shallow cover
• Clear to moderately stained water
• When bass are feeding on shad or baitfish
• Tournament fishing requiring versatile presentations

When you need a heavy-weight soft jerkbait that delivers unique darting action, better castability, and tournament-proven performance, the Deps Sakamata Shad Heavy Weight is the choice of serious bass anglers.

Owner Hyper Ball Bearing Swivels

Upgrade your terminal tackle with Owner Hyper Ball Bearing Swivels, the ultimate high-performance fishing swivels designed for no-twist line protection and ultra-smooth operation during intense battles. Engineered for saltwater anglers targeting big game species like tuna, marlin, or kingfish, these ball bearing swivels feature super-strong stainless steel construction with a corrosion-resistant black chrome finish, ensuring they withstand harsh marine environments without compromising strength or spin. The premium ball bearing design delivers superior rotation—up to 360 degrees of frictionless movement—preventing line twists that plague standard swivels, especially when trolling lures, live baiting, or casting oversized plugs.

Available in packs of 4-5, Owner Hyper Ball Bearing Swivels boast welded stainless steel rings for unmatched durability and knot security, making them ideal for heavy leader connections or rigging with snaps. Their compact size belies their power, with test strengths up to 190 lb, perfect for offshore jigging, bottom fishing, or freshwater applications like musky trolling. Whether you're battling a trophy catch or fine-tuning your spreader bar setup, these reliable fishing swivels minimize drag, enhance bait action, and provide peace of mind with Owner's legendary Japanese precision engineering.

Specifications

Built for serious live bait anglers, the AFTCO Gold Series Bait Net delivers commercial-grade performance in a lightweight, easy-to-handle design. Imagine reaching into a churning live well and scooping up a lively anchovy without a single scale lost — that's what this net is engineered for.

The knotless woven polyester mesh is bait-friendly and built to last seasons of heavy use. The recessed net design prevents mesh contact with tank walls, dramatically extending net life. Flat bottom and sides make cornering fast bait effortless, while the rounded profile slides cleanly into live well corners.

The foam grip stays secure even with wet or slimy hands, and the gold anodized aluminum handle is available in 12", 18", and 24" lengths — choose longer than your deepest tank depth so it never sinks out of reach.

• Knotless woven polyester mesh — bait-friendly, commercial grade
• Aluminum hoop available in 8" and 10" widths
• Gold anodized aluminum handles with black foam grips
• Recessed net design protects mesh from tank wall abrasion
• Available in 12", 18", and 24" handle lengths
• Ideal for anchovies, sardines, menhaden, and mackerel

Picasso Tungsten Worm & Flipping Weights

Picasso didn’t just make tungsten weights — they invented the process. These weights are manufactured from the same molds used for Tru-Tungsten, using the fray-free, insert-free manufacturing process that Picasso originally created. Every weight then goes through additional processing and quality control at their own USA facility, ensuring each one that hits your line is flawless.

Why Picasso Tungsten?

• 97% pure tungsten – denser than lead for a smaller profile and superior bottom feel
• Fray-free & insert-free – won’t damage your line over time
• USA quality control – every weight inspected before packaging
• Maximum sensitivity – detect subtle bites you’d miss with lead
• Available in Worm and Flipping styles across 10 colors

Sizes & Pack Quantities

• 1/16 oz – 5 pack
• 1/8 oz – 4 pack
• 3/16 oz – 4 pack
• 1/4 oz – 3 pack
• 5/16 oz – 3 pack
• 3/8 oz – 3 pack
• 1/2 oz – 2 pack
• 3/4 oz – 1 pack
• 1 oz – 1 pack
• 1 1/2 oz – 1 pack
• 2 oz – 1 pack

Colors Available

Watermelon Seed, Black, Green Pumpkin, Blood Red, Gunmetal – in both standard and flipping styles.

Perfect for Texas rigs, Carolina rigs, drop shots, and heavy cover flipping. If you’re serious about feeling every tick on the bottom, Picasso tungsten is the upgrade your rig needs.

The Nomad DTX Minnow range represents the pinnacle of saltwater hard bait trolling lures. They have been proven to troll faster, dive deeper and always run straight and are the new standard by which all other saltwater hard baits are judged.

Patented Autotune Tow-point System which allows the lure to self centre. No more pulling out, swimming to the side or having to constantly adjust your blue-water trolling baits to make them swim straight.

140mm - Floating - 1.75oz - 30ft - 2 to 10kn

Izorline XXX Copolymer Clear Fishing Line is a favorite for anglers looking for small diameter, very strong, and low memory line. There is also something about the smoke color that seems to be less visible to fish. We like the fishability of the line and find that it hasn't failed us or our customers. The Izorline XXX Super Copolymer Clear 1/4lb Spools offer exceptional strength and low memory in a compact diameter, making it a top choice for anglers. Its smoke color also provides a stealthy advantage by being less visible to fish. Experience the superior performance of this line and see why it's a favorite among veteran fishermen. Izorline has combined new space age additives, resulting in a monofilament that is:

• "Xtra" Limp - Soft And Easy To Tie.
• "Xtra" Strong - Our Strongest Mono Ever!
• "Xtra" Tough - Great Abrasion Resistance.

The spool is sold by weight not the amount of line.  Due to the smaller lines having more line on the spool, the cost is a little higher.

The Megabass Magdraft Swimbait is a beast of a swimbait, meticulously designed, for a thumping tail action that travels through the body, giving the head a subtle side-to-side shimmy that sends vibrations through the water column. Built for trophies, the Megabass Magdraft is equipped with a robust wire-through construction firmly joining line eye to hook for decisive hook-ups and control.

Equipped with a belly slot to hide the hook, and a patented Mag Hold System to keep it in place, the big treble hooks doesn’t get in the way of  the Megabass Magdrafts natural swimming motion. Furthermore, by keeping the hook tight to the body, it hides the treble from wary fish.

Some Magdraft images shown without hooks but all come with hooks and swivel.

Heavy-Duty Power for Trophy Pelagics

The JRI Custom Lures KO Stinger Surface Iron Jigs deliver hand-crafted quality in a heavier profile for targeting trophy-class pelagics and challenging conditions. Built with meticulous attention to detail and reinforced components, these custom surface irons provide the extra weight and durability needed for long-distance casting, windy conditions, and big fish. The KO Stinger represents JRI Custom Lures' commitment to creating specialized tools for serious trophy hunters.

Heavy-Duty Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Heavier Weight Profile: Extra weight for maximum casting distance and trophy-class fish
• Reinforced Construction: Built extra-tough to handle powerful pelagics and demanding conditions
• Premium Heavy-Duty Components: Extra-strong hooks and hardware for trophy fish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized for Distance: Balanced for long casts to distant boils and working birds

Classic Surface Iron Technique

The KO Stinger excels with the time-tested surface iron retrieve. Cast the iron to distant feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The heavier weight allows you to reach fish that lighter irons can't, cutting through wind and achieving maximum casting distance. The reinforced construction handles the violent strikes and powerful runs of trophy yellowfin, bluefin, big yellowtail, and other trophy-class pelagics.

Built for Trophy Pelagics

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working for cow yellowtail in kelp beds, casting to big dorado around kelp paddies, pursuing wahoo in Baja waters, fishing in windy conditions where lighter irons fall short, or any situation where extra weight and durability are essential, the KO Stinger delivers the performance serious trophy hunters demand. The heavier weight is ideal for long-range casting, windy days, and targeting the biggest fish in the school.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The KO Stinger Surface Iron continues this tradition, combining heavy-duty construction with meticulous craftsmanship that produces results on trophy-class fish. From long-range sportfishing boats to private vessels, the KO Stinger is trusted by anglers who target the biggest pelagics and face the most challenging conditions.

Experience the custom-crafted power that trophy hunting demands. The JRI Custom Lures KO Stinger Surface Iron isn't just a heavier jig—it's a specialized tool built for trophy-class pelagics and challenging conditions.

Target trophy pelagics with JRI KO Stinger Surface Iron—where heavy-duty power meets custom quality.

Premium Micro Spinning Jigs for Casting Performance

The Major Craft JigPara Spin Micro delivers premium micro spinning performance designed for serious casting anglers. Built with optimized spinning design and compact micro size, these jigs provide exceptional casting distance, natural action, and versatile performance for targeting a wide variety of species in both freshwater and saltwater applications. The JigPara Spin Micro represents Major Craft's commitment to creating quality micro spinning jigging lures.

Advanced Micro Spinning Design

• Spinning-Optimized: Designed specifically for spinning tackle and casting presentations
• Micro Size: Compact profile perfect for finesse presentations and pressured fish
• Aerodynamic Design: Optimized shape provides excellent casting distance despite small size
• Natural Action: Spinning design creates enticing swimming and fluttering action
• Versatile Weight Range: Available in multiple weights for various depths and conditions

Premium Construction Features

• Quality Materials: Durable construction withstands repeated use and casting
• Attractive Finishes: Realistic patterns and reflective finishes create fish-attracting flash
• Sharp Hooks: Quality hooks ensure solid hooksets on strikes
• Corrosion Resistant: Built for both freshwater and saltwater use
• Proven Design: Time-tested spinning profile triggers strikes consistently

Versatile Micro Spinning Applications

The JigPara Spin Micro excels across versatile micro spinning applications. Perfect for inshore saltwater species like speckled trout and redfish, freshwater bass and walleye with casting presentations, panfish and crappie with spinning tackle, casting to schooling fish, or any situation where micro spinning jigs are effective. The aerodynamic design allows long casts to reach distant targets while the natural action triggers strikes from finicky fish.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the JigPara Spin Micro continues this tradition with optimized spinning design and quality construction. Every jig is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious finesse specialists, the JigPara Spin Micro delivers the casting performance that micro spinning anglers demand.

Experience the premium micro spinning performance that casting anglers trust. The Major Craft JigPara Spin Micro isn't just a jig—it's a precision tool built for spinning tackle success.

Cast farther with Major Craft JigPara Spin Micro—where spinning design meets micro performance.

The hook used is as important as any other part of the equation.  Gamakatsu Nautilus Circle Hooks are among the best due to their superior diameter to strength ratio.  These hooks are very sharp with a chemically sharpened point.  

The barb is big enough to keep fish hooked and the diameter small enough to pierce the fishes mouth easily.  If you're looking for the best of both worlds, try the Gamakatsu Nautilus Circle Hooks.

Berkley Powerbait Atomic Teasers are ideal for trout, panfish or crappie. Cut tentacles and trout worm provide subtle fish attracting action. Pre-rigged and ready to fish. These mini jigs catch anything including trout, crappie, bluegill, shell crackers, sunfish, largemouth bass, smallmouth bass, and stripers.  

It mimics a baitfish or larva and appears to be an easy meal for most fish.  The small worm like tail ads more attractant but you can pull it off if you'd like.  The consistent colors and interesting patterns will entice most fish to strike aggressively.  The hooks small diameter and sharp point make hooking up consistent.

The way we fish them is either on a bobber with a 2-3' leader or tie it directly to the line.  2-4lb line is key and we like to use fluorocarbon like Seaguar Invisx or Berkley Vanish.  Simply cast it out, let it sink for a few seconds, and retrieve it very very slowly. You can set the hook or wind the reel faster when you get bit.  A reel in the 500, 750, or 1000 size would be best and a light action trout rod for cast-ability and action when fighting the fish.  

Put more fish on the stringer with the Berkley Powerbait Atomic Teasers.  

The Owner Single Replacement Hook XXX-Strong is great for replacing trebles on large saltwater baits. Made with Zo-Wire, the wire strength is stronger than other traditional high carbon steel wires. This means smaller hook wire diameters for better penetration and a Super Needle Point that will not roll over or dull.

These Owner Single Replacement Hooks are less damaging to fish when practicing catch and release, and also safer for anglers when handling fish on boat decks. These are perfect for handling the largest of tuna (if the lure can hold up) and giant trevally. Features include vacuum-tinned finish for corrosion prevention and Super Needle Point.

Key Features:

• Zo-Wire Construction: Stronger than traditional high carbon steel
• XXX-Strong: Maximum strength for big game fish
• Smaller Wire Diameter: Better penetration without sacrificing strength
• Super Needle Point: Will not roll over or dull
• Vacuum-Tinned Finish: Corrosion prevention for saltwater
• Less Damaging to Fish: Better for catch and release
• Safer for Anglers: Easier handling on boat decks

Performance Advantages:

• Superior Strength: Zo-Wire stronger than high carbon steel
• Better Penetration: Smaller diameter with same strength
• Point Durability: Super Needle Point won't roll over or dull
• Corrosion Resistant: Vacuum-tinned finish for saltwater use
• Fish-Friendly: Less damage for catch and release
• Angler Safety: Safer than trebles on boat decks

Ideal Applications:

• Replacing trebles on large saltwater baits
• Big game fishing for tuna
• Giant trevally fishing
• Catch and release fishing
• Situations requiring safer hook handling
• Heavy-duty saltwater applications
• Any application requiring XXX-strong single hooks

Available Sizes:

When you need single replacement hooks with Zo-Wire construction stronger than high carbon steel, XXX-strong rating, smaller wire diameter for better penetration, Super Needle Point that won't roll over or dull, and vacuum-tinned finish for replacing trebles on large saltwater baits and big game fishing, the Owner Single Replacement Hooks 3X Strong are the choice of serious saltwater anglers.

Note: Perfect for handling the largest of tuna and giant trevally. Less damaging to fish and safer for anglers than treble hooks.

Phenix Finesse Slider Weights are exactly like the Mojo weights we used to know and love! Perfect for split-shotting and carolina rigging due to their long, cylindrical shape. This shape also allows them to come through cover and rocks with ease.