All Products

The Lobina Rico Suave is the ultimate topwater walking bait. “Walking the dog” was never so easy. This handcrafted topwater bass bait dances and darts with the slightest rod movement. When the waters call for quiet, natural actions, answer with the smooth moves of the RICO Suave’.

Specs: 4 1/2”, 1/2 oz. Owner black nickel #2 front and #4 back hooks, oval split ring on the nose.

Sunline Shooter Fluorocarbon Line is the proven choice of both the tournament angler and the weekend fisherman.  This Japanese made line has formulas to insure you get hooked up and get the fish to the boat.  With many applications and sizes to fit your style of fishing, Sunline Shooter is sure to be your favorite.  Unlike subpar lines, Sunline installs it on the spool with Levelwind Technology.  This means there will be no imperfections in the line from the line above it crossing over the line below.  Each layer of line is installed on the spool next the previous like stacked cordwood.

Sunline made three precisely formulated versions of the Shooter Fluorocarbon, each one tailored to techniques associated with its range of sizes - Finesse Special, Marionette Special and the Power Special. All three fishing lines retain the characteristics that have made Sunline Shooter Fluorocarbon so popular: little-to-no memory, low underwater visibility, and an amazing castability. In addition to these key features, each version has been enhanced with attributes that improve performance in their specific tests and line diameters. From the lightest finesse techniques to the toughest power applications, Sunline Shooter Fluorocarbon has you covered. 

Finesse Special (7-9lbs): With an extra 3% of stretch and a special abrasion-resistant coating, the Finesse Special gives anglers peace of mind when handling a bigger fish. Built with incredible knot strength, the Finesse Special delivers an enhanced sensitivity and the ability to detect the faintest of bites. A small line with a big bite, the Sunline Shooter Fluorocarbon Finesse Special is perfect for finesse applications like dropshotting.

Marionette Special (10-20lbs): Same formula as the original Sunline Shooter Fluorocarbon, the Marionette Special offers anglers a well-rounded line for a variety of applications. Perfect for fishing a jig or smaller swimbaits, the Marionette Special offers incredible knot strength, as well as, an amazing straight strength. The ultimate combination of sensitivity and abrasion resistance, the Marionette Special will get the job done in a variety of conditions. 

Power Special (22-30lbs): A small increase in stretch gives the Power Special more shock absorbency when flipping or throwing big swimbaits. Built with beefed up abrasion resistance and an unmatched durability, the Power Special is perfect for horsing big ones out of timber and heavy cover.

The Storm Suspend Sticky Weight comes in strips and dots.  If you need to change the buoyancy of a bait to negative, these strips will do the trick.  You can simply add them to the belly of the bait where you need them.  

If you want more weight in one spot, you can stack them on top of each other.  They are flexible and really sticky so they will last for many casts.  If you want less weight, you can simply cut them with scissors or even tear them with your hands.  We like to use them on hard Swimbaits and crank baits to change them to a heavier sink.  

You can also wrap them around a hook to make it a weighted hook.  They stick to themselves allowing you to customize your lure.  Play around with the Storm Suspend Sticky Weights and see what you can do.

Delivering Japanese-made performance, the Spro Essential Series Gouken Fluorocarbon Line 656 Yard Spool is a premium fluorocarbon line that provides exceptional sensitivity and durability. Made for power fishing techniques, the Spro Essential Series Gouken Fluorocarbon Fishing Line is super small in diameter when compared to other fluorocarbons on the market and has minimal stretch, which helps anglers maintain contact with their lure to detect very light bites and subtle changes in bottom composition. 

It also provides tough-as-nails abrasion resistance for anglers fishing over rocks, logs, weeds, and jagged pieces of structure. Perfectly level wound onto the spool to reduce line twisting or kinks, the Spro Essential Series Gouken Fluorocarbon Fishing Line is a high-performance fishing line at an affordable price point.

Specifications:

Japan’s top tungsten company is now in the USA. The unique Reins tungsten down shot sinker design makes it easier to pull thru rocks, weeds, or brush with fewer hang ups. Reins tungsten down shot sinkers give you the ultimate performance with a specific gravity of 18.2, each sinker is 40% smaller than its lead counterpart. Reins down shot sinkers are made up of 95% tungsten and 5% nickle alloy making them 1.8 times as dense as lead and environmentally safe. The dense tungsten material allows you to feel every pebble along the bottom making it easier to tell a strike from a nibble.

Available in multiple sizes, the Reins TG Tungsten Down Shot Sinkers are also environmentally safe to help protect our fisheries.

3/64oz, 1/16oz, 3/32oz - 5 per pack
1/8oz, 3/16oz, 1/4oz - 3 per pack
3/8oz - 2 per pack

Rapala X-Rap Magnum 10 — Cover Water, Trigger Strikes

When you need to cover ground and find fish fast, the Rapala X-Rap Magnum 10 (XRMAG-10) is the lure for the job. This compact saltwater trolling lure dives to 10 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Its smaller profile makes it irresistible to a wide range of species — bonito, dorado, yellowfin tuna, and more. Tie one on and hang on.

Key Features

• 10-foot dive depth — perfect for shallow trolling and covering water efficiently
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: ¾ oz
• Available in 9 proven saltwater color patterns

Pro Tips

The XRMAG-10's compact size pairs best with 40–50 lb line — lighter line lets the lure swim and track better, maximizing its action and reach. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications

The Owner Rip'n Minnow 65 is the perfect little bait fish jerk bait designed for targeting bass and other freshwater species. It dives to 3-4 feet on a steady retrieve with 6-8 pound line. Fluorocarbon line will make it dive a little more and is essential for getting more bites.

The living eyes, rattles, and reflective foil finish will create more bites. Rigged with Owner Stinger 31 cutting point hooks which are very sharp. Be careful when removing the hooks from the fish's mouth, they may break due to the thin wire.

Key Features:

• Suspending Action: Stays in the strike zone during pauses
• Living Eyes: Realistic appearance for triggering strikes
• Internal Rattles: Attracts fish with sound
• Reflective Foil Finish: Creates flash to trigger bites
• Owner Stinger 31 Hooks: Cutting point hooks for superior penetration
• Versatile Retrieve: Works on steady retrieve or jerk-pause cadence
• Fluorocarbon Compatible: Dives deeper with fluorocarbon line

Specifications:

Performance Advantages:

• Suspending Design: Stays in strike zone during pauses for triggering neutral fish
• Realistic Appearance: Living eyes and reflective foil for lifelike presentation
• Sound Attraction: Internal rattles call fish from a distance
• Sharp Hooks: Owner Stinger 31 cutting point for instant hooksets
• Versatile Depth: 3-4 ft range perfect for various conditions

Ideal Applications:

• Largemouth and smallmouth bass fishing
• Clear water conditions where suspending action excels
• Jerk-pause retrieve for triggering strikes
• Fishing around cover and structure at 3-4 ft depth
• Cold water fishing when fish are less aggressive
• Situations requiring realistic baitfish imitation

Recommended Line:

• Monofilament: 6-8 lb for standard depth (3-4 ft)
• Fluorocarbon: 6-8 lb for deeper diving and more bites

When you need a suspending jerkbait with realistic living eyes, internal rattles, reflective foil finish, and Owner Stinger 31 cutting point hooks for bass fishing at 3-4 ft depth, the Owner Rip'n Minnow 65 is the choice of serious freshwater anglers.

Note: Be careful when removing hooks from fish's mouth, as they may break due to thin wire construction.

The Keitech Paddlin' Beaver 3.5" is a versatile craw bait built around a unique offset tail that delivers both vertical and horizontal action depending on the retrieve. The head design allows for optimal hook placement, and the perfect plastic consistency combined with Keitech's squid scent make it effective across a wide range of techniques and conditions. Every bait has its time and place — the Paddlin' Beaver was designed to cover as many of them as possible.

Key Features

• Length: 3.5"
• Weight: approx. 1/4 oz each
• Pack quantity: 7 per pack
• Recommended hook: 2/0 or 3/0 offset hook
• Unique offset tail — vertical and horizontal action
• Squid scent infused
• 11 colors available — Black, Pearl, Rootbeer, Green Pumpkin PP, Watermelon Red Flake, Black Blue, Green Pumpkin Chartreuse, Delta Craw, Green Pumpkin Fire, Electric Bluegill, Natural Craw

Rigging Options

Texas Rig

Free Rig

Jig Head

P-Line's HALO fluorocarbon fishing line has an evolving manufacturing processes to make this line a great value. HALO is a Co-Fluoride which blends various pure fluorocarbon crystals. Different fluorocarbon crystals have different characteristics. The blending process has allowed P-Line to create an unbelievable all purpose line. HALO gives anglers a combination of strength, sensitivity, castability and invisibility under water.

The low refractive index of HALO makes it invisible under water. HALO has a higher specific gravity, giving the line a fast sink rate. The translucent mist green color of HALO gives it low visibility making it an optimal line for lakes, rivers and inshore saltwater applications.

Spool Size: 200 Yards

Available Line Sizes

Engineered for anglers who demand precision and performance, the Shimano Outlier Casting Rods deliver superior sensitivity, strength, and balance for an elite fishing experience. Constructed with Shimano's advanced Hi-Power X blank technology, the Outlier series minimizes rod twist and enhances power transfer, giving you greater casting distance, accuracy, and hook-setting strength. All these features make this rod great for swimbait fishing.

Designed for serious freshwater and inshore anglers, each rod features high-modulus carbon blanks, Fuji K-Series guides with Alconite inserts for smooth line management, and custom Shimano reel seats that provide a secure, ergonomic grip for long days on the water. The Outlier's fast tapers and responsive tip actions make it ideal for a wide range of techniques—from precision jigging to power fishing with heavy baits.

Whether you're targeting largemouth bass, pike, or inshore species, the Shimano Outlier Casting Rods bring unmatched performance and durability to your arsenal.

Key Features:

• Hi-Power X Construction for reduced blank twist and enhanced strength

• Fuji K-Series Guides with Alconite rings for smooth, tangle-free casting

• Custom Shimano Reel Seat for ergonomic control and comfort

• Premium EVA Handles for secure, all-weather grip

• Technique-specific Actions designed for versatile performance

Specifications

All models feature Spiral X + Hi-Power X blank construction, Fuji K-Series guides, EVA + Shrink Tube grips, and 1.5" foregrip length.

Mustad Live Bait Hooks Bronze are strong, sharp, and perfectly aligned for live bait fishing.  Smaller sizes are better for anchovies and smaller bait fish while the bigger sizes work well for sardines and mackerel.  

These Model Number 9174 come in large packs of 100 and offer a great value.

AFTCO collaborated directly with Jason Christie to produce a performance sun protection shirt that would help his comfort and effectiveness when dealing with long hours of sun exposure on the water. Meet the Jason Christie signature sun protection hoodie by AFTCO. Jason's direct feedback was instrumental to fine tune our already popular Samurai hooded performance shirt. Jason took additional measures to modify the hood of his Samurai shirts to improve the sun protection coverage on his face and prevent glare.

The AFTCO product development team worked alongside Christie to adapt his unique modifications and produce a performance sun protection shirt with an increased hood size, neck closure system and an integrated hat visor sleeve. These specific features requested by Jason improves the surface area of sun protection on your face, neck, and ears while reducing overall glare from the sun's reflection on the water.

Represent a company 60 years into the fishing industry. AFTCO Flick  Pullover hoodies have the look of a retro AFTCO logo on the updated super comfortable 80% cotton, 20% polyester hoodie.

• 80% Cotton / 20% Polyester 8.5oz.
• Screened hooded pullover fleece
• Active fit - Modern true to size fit 

Discontinued, sorry no returns.

The upgraded evolution of one of Daiwa's most proven saltwater baitcasting platforms, the Daiwa Lexa TW combines the battle-tested Lexa foundation with Daiwa's industry-leading T-Wing System (TWS) line guide for a heavy-duty round baitcasting reel purpose-built for saltwater applications. The T-Wing System's T-shaped line guide dramatically reduces line friction on the cast compared to conventional level-wind guides, delivering longer casts and smoother line flow with heavy braid — the critical advantage for yellowtail, calico bass, and inshore saltwater fishing where casting distance and braid performance matter.

The Lexa TW is built around a stainless steel pinion gear and high-grade brass main gear for long-term durability under sustained saltwater loads, housed in an aluminum frame and side plate for maximum rigidity and precise internal component alignment. The swept Power handle with custom EVA knob delivers maximum power and torque for fighting large fish and retrieving heavy rigs. 8 corrosion-resistant ball bearings + 1 roller bearing provide ultra-smooth operation at all retrieve speeds. Available in 300 and 400 sizes across Power, High Power, Extra High Power, and Left Hand configurations.

Key Features

• T-Wing System (TWS) — T-shaped line guide dramatically reduces line friction on the cast compared to conventional level-wind guides; delivers longer casts and smoother line flow with heavy braid for saltwater applications.
• Stainless Steel Pinion Gear + High-Grade Brass Main Gear — Premium gear materials provide long-term durability under sustained saltwater loads and heavy fish pressure; smoother, more powerful retrieve than conventional gear combinations.
• Aluminum Frame & Side Plate — Rigid aluminum construction provides maximum frame rigidity for precise internal component alignment and long-term durability in saltwater environments.
• 8CRBB + 1RB Bearing System — 8 corrosion-resistant ball bearings plus 1 roller bearing; CRBB placement at key saltwater exposure points for long-term smooth operation in inshore and offshore saltwater environments.
• Swept Power Handle + Custom EVA Knob — Swept handle design and custom EVA knob deliver maximum power and torque for fighting large fish and retrieving heavy rigs from depth.
• 28.7 lb Maximum Drag — High drag capacity for large yellowtail, calico bass, and inshore saltwater species; XH models rated at 24.2 lb drag.
• 300 & 400 Size Options — 300 size for lighter line classes (12–14 lb mono, 30–50 lb braid); 400 size for heavier line classes (17–20 lb mono, 40–50 lb braid) and larger fish.

Product Specifications

Model Selection Guide

• 300 Size (12/260 mono, 30/310 braid) — Best for lighter saltwater applications: calico bass on 30–50 lb braid, inshore finesse, and situations where a slightly smaller frame is preferred. 12.0 oz.
• 400 Size (17/220 mono, 40/260 braid) — Best for heavier saltwater applications: yellowtail, larger calico bass, and situations requiring more line capacity on 40–50 lb braid. 12.2 oz.
• P (6.3:1) — Standard power retrieve; best for cranking heavy lures, swimbaits, and applications where maximum torque is more important than retrieve speed.
• HP (7.1:1) — High-speed retrieve; best for fast-moving lures, covering water quickly, and applications requiring a balance of speed and power.
• XHP (8.1:1) — Extra high-speed retrieve; best for fast-moving surface lures, burning lures quickly, and situations where maximum retrieve speed is the priority. Note: 24.2 lb drag vs. 28.7 lb on P and HP models.
• HLP / HL-P (7.1:1 Left Hand) — Left-hand retrieve versions of the HP model for anglers who prefer left-hand retrieve on round baitcasting reels.

Best For

• Yellowtail & Inshore Saltwater — T-Wing System delivers longer casts with heavy braid for yellowtail on iron and live bait; 28.7 lb drag and aluminum frame handle the sustained pressure of large yellowtail.
• Calico Bass — 8CRBB corrosion-resistant bearings and aluminum frame handle saltwater exposure; T-Wing System improves casting distance with 30–50 lb braid for calico bass around kelp and structure.
• Heavy Braid Applications — T-Wing System's reduced line friction is most impactful with heavy braid (30–50 lb); stainless steel pinion and brass main gear handle the sustained loads of heavy braid fishing.
• Offshore & Big Game — 400 size with 40–50 lb braid capacity and 28.7 lb drag for offshore species requiring maximum line capacity and drag power from a round baitcasting platform.

Constructed with a high-density tungsten compound, the Keitech Tungsten Super Football Jig Head allows anglers to work through areas of heavy cover with heightened sensitivity. Tungsten is 30% denser than lead products of the same weight, giving it a smaller, more compact profile that gets into areas where a bulkier lead jig head would hang up — while keeping you dialed in to exactly what's on the bottom.

Features a hand-glued 5-strand fiber weed guard that deflects obstructions and keeps the razor-sharp 2/0 hook free of snags.

Key Features

• High-density tungsten compound — 30% denser than lead, smaller and more compact
• Enhanced bottom sensitivity — ideal for heavy cover
• 5-strand fiber weed guard — hand glued
• Razor-sharp 2/0 hook
• Pairs with Keitech Little Spider and other finesse soft plastics

Available Configurations

The Lead Masters Swimbait Head in Yellow is the high-visibility version of the Lead Masters Swimbait Head, featuring a yellow powder coat finish that provides maximum visibility in stained water, turbid conditions, and low-light environments where natural or white head colors lose effectiveness. The yellow head is a proven attractor color for Yellowtail, Calico Bass, and surf species that key on high-contrast, high-visibility presentations. Features Mustad hooks and a durable powder coat finish. Hook size scales with weight across 8 sizes from 1/4 oz to 3 oz. 2 per pack.

Key Features

• Yellow Powder Coat — High-Visibility Attractor Color — Yellow is the highest-visibility color in the swimbait head lineup; the yellow head is most effective in stained and turbid water where natural or white head colors lose visibility, in low-light conditions where a bright head color provides a visible target, and as an attractor color that triggers reaction strikes from Yellowtail, Calico Bass, and other species that key on high-contrast presentations; yellow is also effective in clear water as an attractor color when fish are not responding to natural presentations.
• Mustad Hooks — Trusted Hook Quality — Mustad is one of the most recognized and trusted hook manufacturers in fishing; Mustad hooks provide consistent point sharpness, hook gap geometry, and wire strength for reliable hooksets on swimbait presentations across freshwater and saltwater species.
• Hook Size Matched to Weight — Hook size scales with jig weight across the full range: 2/0 for the 1/4–3/8 oz, 3/0 for the 1/2 oz, 4/0 for the 3/4–1 oz, and 6/0 for the 1.5–3 oz; matching hook size to swimbait size ensures the hook point exits at the correct position in the bait for a reliable hookset.
• Wide Weight Range — 1/4 oz to 3 oz — Eight weight options from 1/4 oz to 3 oz cover a wide range of depth, current, and swimbait size requirements; lighter weights (1/4–3/8 oz) for shallow water and finesse presentations, mid weights (1/2–3/4 oz) for versatile inshore applications, and heavier weights (1–3 oz) for deeper water, stronger current, and larger swimbaits.
• 2 Per Pack — Two jig heads per pack across all sizes.

Size Selection Guide

Best For

• Stained & Turbid Water — The primary advantage of the yellow head; yellow remains highly visible in off-color water where natural and white head colors lose effectiveness; the high-contrast yellow head provides a visible target for fish in stained water conditions where reduced light penetration limits the effectiveness of natural color presentations.
• Yellowtail — Yellow is a proven Yellowtail trigger color; the yellow head paired with a matching or contrasting swimbait trailer is effective for Yellowtail on jig presentations; use heavier weights (1–3 oz) for getting the bait down to depth where Yellowtail are holding.
• Calico Bass — Attractor Presentations — Yellow is an effective attractor color for Calico Bass around kelp and structure, particularly in low-light conditions and stained water; the high-visibility yellow head triggers reaction strikes from Calico Bass that are not responding to natural color presentations.
• Surf Fishing — Heavier weights (1–3 oz) for surf fishing with large paddle tail swimbaits; the yellow head is highly visible in the turbid, aerated water of the surf zone where natural colors are less effective; effective for Barred Surfperch, Corbina, and other surf species that key on high-visibility presentations.
• Low-Light & Dawn/Dusk — The yellow head provides a high-visibility profile during dawn and dusk when light levels are low and fish are actively feeding; effective as a transition color between the glow head (night) and natural/white head (full daylight) presentations.

The Lead Masters Red Scampi Lead Head is the red head version of the Lead Masters Scampi Lead Head — purpose-built for fishing scampi plastics, swimbaits, and grubs on the bottom for Rockfish, Halibut, and Calico Bass. The red head color is a proven attractor color for bottom species, particularly in deeper water where red wavelengths are absorbed and the head takes on a darker, high-contrast appearance that triggers strikes from Rockfish and other bottom predators. The large bait keeper barb locks scampi plastics and soft baits securely in place through repeated drops and retrieves. Premium CAD tin hooks for corrosion resistance in saltwater environments. Available in 3/8–1.5 oz. 2 per pack.

Key Features

• Red Head Color — Bottom Species Attractor — The red head is a proven attractor color for Rockfish, Calico Bass, and other bottom species; in deeper water (below 20–30 ft), red wavelengths are absorbed by the water column and the red head takes on a darker, high-contrast silhouette appearance that is highly visible to bottom-feeding fish; red is also an effective trigger color in shallow water for Calico Bass and inshore species that key on red-toned baitfish and crustaceans.
• Large Bait Keeper Barb — Scampi & Soft Bait Security — The large barb molded into the head locks scampi plastics, grubs, and soft baits securely in place; prevents the bait from sliding down the hook shank during the drop, retrieve, and on the hookset; also secures live bait and frozen bait (squid, sardines) for bait-tipped presentations.
• Premium CAD Tin Hooks — Corrosion Resistance — CAD tin hooks provide corrosion resistance in saltwater environments; the tin finish protects the hook from rust and oxidation during extended saltwater exposure and maintains hook point sharpness over multiple fishing trips.
• Hook Size Matched to Weight — 1/0 hook for the 3/8 and 1/2 oz sizes (lighter inshore presentations), 5/0 hook for the 3/4, 1, and 1.5 oz sizes (deeper water and larger scampi plastics); the hook gap is properly matched to the scampi or soft bait size at each weight.
• 2 Per Pack — Two jig heads per pack across all sizes.

Size Selection Guide

Best For

• Rockfish — Red Head Advantage — The red head color is particularly effective for Rockfish in deeper water where the red wavelength absorption creates a high-contrast silhouette; rig a scampi plastic or grub and drop to the bottom in rockfish territory; the bait keeper barb keeps the scampi secured through repeated drops.
• Calico Bass — Lighter weights (3/8–1/2 oz) with 1/0 hooks for Calico Bass presentations with scampi plastics and grubs around kelp, rocks, and structure; red is a proven Calico Bass trigger color in both clear and stained water conditions.
• Halibut — Lighter weights (3/8–1/2 oz) for halibut presentations with scampi plastics and grubs on sandy bottom; the slow, bottom-dragging retrieve that is most effective for halibut keeps the bait in the strike zone with the bait keeper barb holding the scampi in place.
• Live Bait & Frozen Bait — The large bait keeper barb secures live bait and frozen bait (squid, sardines) on the hook for bait-tipped jig head presentations targeting bottom species.

The Mustad Slow Pitch Double Jigging Assist Rig J-ASSIST3 is designed for fast swimming fish or bottom feeders. The double hook rig features a heavy-duty solid ring tied to the wide gap Mustad hook with high quality PE and Kevlar materials. The two assist hooks are connected to the top end of the slim jigging lure to improve hookset, as the fish often strikes at the top end. Another benefit is less snags because of the absence of the traditional tail treble. The assist hook has two luminous beads to attract attention, creating a striking point. The slow pitch fishing technique has proven great on slow days when fish are not as active and less of a strain on the arms as speed jigging. These hooks were tested over a period of 2 years by Mustad's pro staff before they were launched.

Features:

• Duratin hooks
• Glow Bead
• 2 per pack
• Approximately 80lb Braided Line