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The Shimano Curado BFS (Bait Finesse System) expands the Curado lineup of low-profile reels while redefining finesse fishing for tournament anglers. Inspired by the Japanese Domestic Market (JDM), the Shimano Curado BFS baitcaster utilizes an ultra-lightweight shallow spool designed for thinner diameter lines to allow anglers to cast lightweight lures more effectively than traditional low-profile models.

The Curado BFS incorporates Shimano's Finesse Tune Brake (FTB) system to reduce the spool's weight by moving the braking unit from the spool to the palming side-plate. The result: the spool takes minimal force to turn and allows anglers to effectively cast lightweight tackle.

Unlike traditional magnetic brake systems that maintain the same drag on the spool throughout the cast, Shimano's FTB capitalizes on the cast's centrifugal force and the magnetic brakes automatically adjust to slow down the spool only when braking is needed. Fully adjustable, anglers can fine-tune the FTB with the external dial or by adding or removing individual magnets as needed. The perfect antidote for picky fish, the Shimano Curado BFS is the ideal tool for anglers to downsize baits to increase their success on the water.

The Decoy Y-F33BT is a treble hook that features an inline swivel with a willow blade attached to it. It is sure to add fish catching flash to any of your favorite hard baits, spoons, and anything else where you might use a treble hook.

2 Per Pack

Keep your Costa sunglasses secure on the water with Costa Sunglasses Retainers. Available in three styles — Bow-line Silicone, Loop, and Adjustable C-Line — each designed to provide a comfortable, low-profile fit whether you're fishing, boating, or spending a day in the sun.

Bow-line Silicone Retainer

A streamlined silicone retainer with a sliding bead for adjustable tension. Flexible, durable, and lightweight with a 19" end-to-end measurement.

• Streamlined silicone construction
• Flexible and durable
• Lightweight
• Sliding bead for adjustable tension
• End-to-end measurement: 19"

Loop Retainer

A simple, clean loop-style retainer for a secure, no-fuss hold on your frames.

• Loop-style attachment
• Lightweight and low-profile
• Available in Blue and Black

Adjustable C-Line Retainer

Ultra-thin coated wire retainer with adjustable logo bead sliders for a streamlined profile when worn.

• Ultra-thin, lightweight coated wire
• Adjustable logo bead sliders
• Flat, low-profile temple attachments
• Available in multiple color combinations

The 6th Sense Cloud 9 C10 Deep Diving Crankbait is built for the deep water applications where bass fishing is won and lost — ledge fishing, offshore structure, submerged points, and channel edges in the 8–12 foot depth range. The unique bill and body profile was engineered to achieve true running depth without the tracking instability that plagues many deep divers at speed; the stabilized action keeps the bait inside the strike zone on the retrieve rather than rolling or blowing out when it contacts bottom or structure. 2.65", 5/8 oz, 8 colors.

Key Features

• 8–12 ft True Running Depth — The C10 designation targets the 8–12 foot depth range — the primary depth zone for ledge fishing and offshore structure bass during summer and fall; the bill geometry is engineered to achieve true running depth on a standard retrieve without requiring long casts or heavy line to reach the target depth.
• Unique Bill & Body Profile — Stabilized Action — The bill and body were co-engineered to maintain stabilized action at depth; many deep diving crankbaits lose their action and roll or blow out when they contact bottom or structure at depth — the Cloud 9 C10’s profile maintains consistent wobble and tracking through bottom contact and deflection off structure.
• True Running Depth — Engineered to run at the stated depth range on standard tackle; eliminates the guesswork of deep divers that run shallower than advertised; the C10 reaches 8–12 ft on a standard medium-heavy baitcast setup with 12–17 lb fluorocarbon, allowing anglers to precisely target depth zones on ledges and structure.
• Premium Color Schemes — Color palette developed specifically for deep water applications where light penetration and water clarity affect color visibility at depth; crawfish patterns (Wild Lava Crawfish, Gravel Craw, Ghost Melon Crawfish) for bottom-contact structure fishing, shad patterns (Ghost Pro Shad, Shad Sense) for open water ledge fishing, and high-visibility attractor colors (Chartreuse Pro Blue, Sexified Chartreuse Shad, Lavender Citrus) for stained water and low-light conditions.
• 2.65" / 5/8 oz — Standard deep diving crankbait size for bass fishing; 5/8 oz provides the casting distance needed to reach offshore structure and the bill load needed to achieve 8–12 ft running depth on a standard retrieve; 2.65" body matches the profile of shad and baitfish in the mid-size range that bass key on in deep water.

Color Guide

• Chartreuse Pro Blue — High-visibility chartreuse with pro blue accent; most effective in stained water and low-light conditions where chartreuse provides maximum visibility at depth; chartreuse tones trigger reaction strikes from bass in off-color water where natural imitation colors lose effectiveness.
• Wild Lava Crawfish — Wild lava crawfish pattern; highly effective for bottom-contact structure fishing where crawfish are the primary forage; lava tones provide high contrast and visibility in stained water while matching the coloration of active crawfish on rocky and hard-bottom structure.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water ledge fishing when bass are keying on shad in open water; ghost finish allows light to pass through the body for a lifelike translucent baitfish appearance at depth.
• Lavender Citrus — Lavender citrus attractor pattern; effective in stained water and low-light conditions; lavender and citrus tones provide high contrast and visibility in off-color water where natural baitfish colors lose effectiveness at depth.
• Shad Sense — Realistic shad sense imitation; effective in clear to lightly stained water for ledge fishing when bass are keying on shad; detailed shad profile triggers strikes from sight-feeding bass on open water ledges and offshore structure.
• Gravel Craw — Gravel crawfish imitation; effective for bottom-contact fishing on gravel and rock structure where crawfish are present; gravel tones match the natural coloration of crawfish on rocky bottom structure in clear water conditions.
• Ghost Melon Crawfish — Translucent ghost melon crawfish pattern; effective in clear water where a subtle, natural crawfish profile is preferred; ghost finish provides a lifelike translucent appearance that triggers strikes from pressured bass on heavily fished ledges.
• Sexified Chartreuse Shad — High-visibility chartreuse shad; most effective in stained water and low-light conditions where chartreuse provides maximum visibility at depth; chartreuse shad combination provides both the visibility of an attractor color and the profile of a natural shad imitation.

Best For

• Ledge Fishing — The primary application for the Cloud 9 C10; drag the bait along the top of a ledge at 8–12 ft and let it deflect off the edge to trigger strikes from bass stacked on ledge drops during summer and fall; shad patterns (Ghost Pro Shad, Shad Sense) for clear water ledges, chartreuse patterns for stained water ledges.
• Offshore Structure Fishing — Submerged points, humps, channel edges, and rock piles in the 8–12 ft range; the stabilized action maintains consistent wobble through bottom contact and structure deflection — critical for keeping the bait in the strike zone on irregular bottom structure.
• Summer & Fall Deep Bass — Bass move to deep structure during summer heat and fall transitions; the C10’s 8–12 ft depth range covers the primary summer and fall holding depth on most reservoirs and impoundments; crawfish patterns for bottom-contact structure, shad patterns for open water ledge fishing.
• Stained Water Deep Fishing — Chartreuse Pro Blue, Sexified Chartreuse Shad, and Lavender Citrus for stained water conditions where high-visibility attractor colors are needed to compensate for reduced light penetration at depth; chartreuse tones remain visible at 8–12 ft in stained water where natural imitation colors become invisible.

Berkley Choppo 90

When you need to cover more water or call up bigger fish, step up to the Berkley Choppo 90. The larger 90mm profile pushes more water, creates more surface disturbance, and gives bass a bigger target — making it the go-to Choppo when you're fishing open flats, larger bodies of water, or targeting trophy fish that want a bigger meal.

Like the 75, the Choppo 90 is built around a durable cupped propeller tail that won't melt in your tackle box, with enhanced surface area for maximum sound and spray. The precision-balanced body starts working immediately and tracks straight at a variety of retrieve speeds. Chuck it around shallow cover and wind it back — it's that simple.

Justin Lucas Pro Tip: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

Features

• Larger 90mm profile — more water displacement, bigger target for trophy fish
• Durable cupped propeller tail — won't melt in your tackle box
• Enhanced propeller surface area — maximum sound and spray on the retrieve
• Precision-balanced body — action starts immediately, swims straight at any speed
• Equipped with sharp Fusion19™ hooks — solid hook sets on explosive strikes

Best For

• Techniques: Chuck-and-wind, slow wake retrieve around cover
• Conditions: Calm water, open flats, shallow cover
• Species: Largemouth Bass, Smallmouth Bass

The DUO Realis Shad 62 DR Jerkbait has a stress-free quick diving motion with a consistent castability. The lure is responsive to various retrieval speeds and rod work. The Realis Shad 62DR will increase the width and depth you need to cover.

We have loaded the body with a moving weight system + magnet detaching system. By giving the body ample volume, we were able to secure a large space in the interior section for the 5.6mm steel ball to transfer the full length of the body. The weight transfers from the tail end (when casting) to the head (when retrieving), allowing for a smooth dive down and a stable casting posture.

It has a great action response to both slow and fast retrieval speeds, while having great balance and reaction to the anglers twitching, jerking and pausing technique used by the anglers rod work. In the least amount of moving distance, the sharp panic-darting action will help captivate the bass in the toughest of times.

The renowned Nichols Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, flutter spoons meet every need. Available in a variety of beautiful different finishes, this bait flutters perfectly, featuring quality Owner ST-36 trebles with hand-tied flashabou, Spro Power Swivels, and Worth split rings. 

Weight: 3.5oz

The Owner Bullet Type Jig Heads are perfect for rigging up plastic worms, craw type baits, or swim baits. The contoured head allows it to come through cover easily and reduces hangups. The bend in the hook helps keep the bait in place for a better presentation. As always, Owner hooks are extremely sharp and ready to fish.

Key Features:

• Bullet Shaped Head: Contoured for cover penetration
• Reduces Hangups: Comes through cover easily
• Hook Bend Design: Keeps bait in place
• Super Needle Point: Extremely sharp
• Better Presentation: Bait stays secure
• Owner Quality: Premium construction
• Ready to Fish: Sharp out of package

Performance Advantages:

• Cover Penetration: Contoured head design
• Fewer Hangups: Comes through cover easily
• Secure Baits: Hook bend keeps bait in place
• Extremely Sharp: Owner sharpness for hooksets
• Better Presentation: Bait stays positioned
• Versatile Use: Multiple bait types

Ideal Applications:

• Plastic worms fishing
• Craw type baits
• Swim baits
• Cover fishing
• Bass fishing
• Largemouth bass
• Any soft plastic application

Recommended Baits:

• Plastic worms
• Craw type baits
• Swim baits
• Creature baits
• Any soft plastic

When you need bullet type jig heads with contoured head for cover penetration, reduced hangups, hook bend that keeps bait in place, extremely sharp Super Needle Point, and Owner quality for plastic worms, craw type baits, and swim baits for bass fishing in cover, the Owner Bullet Type Jig Heads are the choice of serious soft plastic anglers.

Note: Contoured bullet shaped head comes through cover easily and reduces hangups. Hook bend keeps bait in place for better presentation. Extremely sharp and ready to fish.

The Finesse School-E-Rig was designed with the collaboration of Elite Series Pro, Fred Roumbanis, and FLW Tour Pro, Brent Ehrler. The Bait Ball incorporates 3.5" piano grade wires along with #3 willow blades plated in 24k gold  or nickel for the ultimate flash and added vibration.

The Bait Ball can be rigged with up to 4 additional blades or up to 5 School-E-Rig jig heads for the ultimate in attraction. In addition to suspended  fish this compact  rig can  be used in place of a standard spinnerbait. It is the ideal rig when added casting accuracy is needed. Perfect for throwing around docks, blowdowns and other structure, it's also great for highly pressured waters and tough fishing conditions. The entire line of Picasso  School-E-Rigs use all American-made premium components, including an impact resistant plastic head and nose swivel to prevent line twist and assure the Rig runs true. 

When only a high carbon, heavy wire, surgically sharp hook will do, your choice should be the Gamakatsu EWG Monster Worm Hook. “Hard core” doesn’t even begin to describe the Monster. We now have the perfect hook that works with a giant Gitzit, Double Wide Beaver, or oversized Slug-O?

The Monster has you covered weather you're headed to El Salto, Clear Lake, or the California Delta for double digit behemoths? Gamakatsu Monster is the choice when you are taking no prisoners. Heavy line, heavy rods, big baits, and big fish require just the right tackle starting with Gamakatsu’s EWG Monster!

The Zoom Winged Fluke puts a proven twist on the classic Super Fluke with two small wings flanking the head, producing an erratic darting and gliding action that perfectly mimics a dying baitfish. Whether you're burning it through open water or dead-sticking it over grass, bass simply can't resist it.

Key Features

• Winged head design creates irresistible darting and gliding action
• Tapered forked tail flutters erratically at any retrieve speed
• Versatile rigging — weightless, Carolina rig, keel hook, or jig head
• “Burn and stop” technique triggers explosive reaction strikes
• Available in 4" and 5" sizes across 8 lifelike shad color patterns

Specifications

Performance features make this braid a perfect choice for everyday anglers. Seaguar TactX Braid is engineered to maintain its perfectly round shape and stay firm to minimize rod tip wrapping and wind knots. It packs tightly on your reel without cutting into itself to help reduce backlashes too. This is an all-round braid that combines excellent castability, abrasion resistance and overall strength with a "pebble" texture to add durability and help it cut through vegetation. It's woven from multi-color earth-tone strands that are heat-set for better color retention and to create a natural camo color that reduces line visibility.

300yd spools

Includes 5yd leader of seaguar fluorocarbon

JRI Custom Lures DW-3 Surface Iron Jig

When the bait is busting on the surface and the yellows are going wide open, you need a surface iron that can keep up. The JRI Custom Lures DW-3 is a hand-crafted surface iron jig built for serious saltwater anglers targeting yellowtail, tuna, bonito, and barracuda. Cast it long, work it fast, and hold on.

Key Features

• Proven surface iron profile — ideal for long-range and local saltwater fishing
• Exceptional casting distance thanks to its aerodynamic, slim-profile design
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• Lightweight at just 5 oz — easy to work all day without fatigue

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · Bonito · Barracuda · Calico Bass

Specifications

Nako Tungsten Worm Weights are high-quality, eco-friendly fishing weights designed for bass fishing and other applications. Here’s a concise overview based on available information:

• Material and Sensitivity: Made from 97% pure tungsten, these weights are denser than lead, offering 200% greater sensitivity. This density provides better feedback on underwater structures and bites, with a 40% smaller profile than lead weights for a stealthier presentation.
• Design Features:
  • Insert-Free and Polished: Diamond-polished to prevent line damage, even with ultra-thin finesse lines.
  • No-Chip Coating: A special solvent treatment ensures a durable, no-chip, no-fade paint finish.
  • Size Markings: Weights are clearly stamped with their size for easy identification.
• Eco-Friendly: Unlike lead, these tungsten weights are non-toxic, safer for water, fish, and anglers.
• Sizes and Packaging: Available in various sizes (1/32 oz to 3/4 oz), typically sold in 5 or 10 packs, with colors like black and green pumpkin. Prices range from $3.99 to $6.99 depending on size and pack.
• Applications: Ideal for Texas and Carolina rigs, suitable for worms, craws, and creature baits. The screw-in variant securely locks into soft plastics for precise casts and natural presentations.
• Durability: Tests show Nako weights resist chipping even when thrown against concrete, outperforming many other tungsten brands.

The Mustad 7691-DT Big Game Hooks are one of the most popular and long time trolling favorites of big game tuna fishermen. The strong forged hook features extreme power and strength. The razor- sharp knife-edge point secures solid hookups and fast penetration. It is the perfect option for rigging your lures either as single or tandem hook rigs with Kona heads or skirted lures when targeting big game species such as Tuna, Marlin, Wahoo and other fast swimmers. The hook features inward pointing hook point for perfect hookset and holding strength. Duratin finish for optimal corrosion resistance. Chemically sharpened, Nor-Tempered high carbon steel.

Specs & Features

• Knife Edge Point
• Tapered brazed eye
• Forged
• Chemically sharpened
• Nor-Tempered
• Duratin finish

Take control of your fishing experience with Toit ECO Split Ring Pliers Small, Stop struggling with difficult split rings -  Designed with precision and innovation, these pliers are the ultimate solution for managing split rings. Never again will you have to waste time and risk damage with nails or hooks. Toit's patented design includes a unique 3-dimensional nose cone feature, ensuring stable work holding and avoiding flip-flopping.

With an optional 2-stage functionality, easily adjust the gape for a perfect fit. Simply twist the split ring and pliers for controlled movement and sizing. Available in three sizes and constructed from durable stainless steel, these pliers are a must-have for all fishing trips. Upgrade your fishing game with Toit ECO Split Ring Pliers - the affordable, high-quality choice for all anglers.

Spro Power Combo Swivels are small, strong and dependable better approach to a three way style connection.

This double swivel combination creates a stronger and more free turning three-way (t-swivel like 90 degree) constructed with a black nickel plated brass body and stainless steel swivel eye. Two different size attached Swivels 5 & 6.

The Spro Power Combo Swivels are great for a variety of fishing applications. Bottom fishing these come in handy when making hi-lo rigs.

6 per pack.

The 6th Sense Speed Wake was engineered to wake the surface at the highest possible speed without blowout — the defining challenge of wake bait design. Most wake baits lose their action and blow out of the water at faster retrieve speeds; the Speed Wake maintains a consistent, tight surface wake from a slow crawl to a high-speed burn, making it effective across a wider range of retrieve speeds than conventional wake baits. Waking this bait over grass, stumps, laydowns, or open clear water calls up the most aggressive topwater strikes bass will deliver. Equipped with premium black nickel hooks, 3D eyes, and realistic gill plate features.

Key Features

• High-Speed Wake Without Blowout — The core engineering achievement of the Speed Wake; designed to maintain a consistent surface wake at the highest possible retrieve speeds without blowing out of the water; allows anglers to vary retrieve speed aggressively to match fish activity levels without losing the bait’s action — critical during warm water periods when fast presentations trigger more strikes than a slow crawl.
• Surface Wake Over Any Cover — Effective waked over grass flats, stumps, laydowns, and open clear water; the consistent wake action at variable speeds allows the bait to be fished over a wide range of cover types and water conditions without adjusting technique; the surface disturbance calls up bass from depth and cover to strike at the surface.
• Premium Black Nickel Hooks — Super sharp black nickel treble hooks for maximum hookup ratio on topwater strikes; black nickel finish provides corrosion resistance and a low-visibility hook profile that doesn’t detract from the bait’s natural appearance.
• 3D Eyes & Realistic Gill Plate — Three-dimensional eyes and detailed gill plate features provide a lifelike baitfish appearance that triggers strikes from sight-feeding bass; realistic detail complements the surface wake action for a complete visual and motion trigger package.

Color

• Black Magic — High-contrast black finish; the most effective wake bait color in low-light conditions, overcast skies, and night fishing; black silhouette provides maximum contrast against the sky when viewed from below — the primary angle bass use to target surface prey; also effective in stained water where dark colors provide better visibility than natural imitation finishes.

Best For

• Fast Retrieve Topwater — The Speed Wake’s no-blowout design is most valuable when a fast retrieve is needed to trigger reaction strikes from active bass; burn the bait across the surface during the post-spawn and summer periods when bass are aggressively chasing baitfish in open water and over shallow flats.
• Grass Flat Fishing — Wake the Speed Wake over submerged grass flats to call up bass holding just below the surface; the surface disturbance triggers reaction strikes from bass that are aware of the bait but holding tight to the grass canopy.
• Low-Light & Night Fishing — Black Magic color provides maximum silhouette contrast in low-light conditions; wake baits are among the most effective night fishing lures for bass — the surface disturbance and consistent wake create a sound and visual profile that bass can locate in complete darkness.
• Pressured Bass — High-speed wake presentation gives pressured bass a different look than standard slow-rolled wake baits; the faster retrieve triggers reaction strikes from fish that have seen conventional topwater presentations and ignored them.

Sunline has produced braided line since 1992. Since that time, Sunline braid was only available in the US to its professional fishing staff. In 2011, that all changed with the addition of Dean Rojas and a new braided product specifically for the US market. Dean is known as the best frog fisherman on the planet, so Sunline went to him to help develop a braided line that would be perfect for frog fishing and flipping. FX2 was created specifically for these two power techniques that require a premium braid product.

FX2 features include the following:

• Designed and endorsed by world’s best frog fisherman Dean Rojas
• Circular vs oval shape
• Easier, longer casts
• Doesn’t dig into spool
• 8 strand braid of combined PE and PET
• Smooth surface with no coatings to wear off
• Holds coloring longer

Large, captivating profile gives off an enticing wobble to lure inactive predators, triggering decisive reaction bites with Megabass S-CRANK 2.0’s sudden wandering escape action.
Square bill design and high buoyancy combine to reduce hang-ups to allow precise targeting of structure.