All Products

The Spro Rat 50 Wakebait is the result of 2 years of hard work and dedication. SPRO's newest addition to the family, this Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those larger fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal!

The SPRO Rat can be worked in several ways - you can bulge it, v-wake it, walk the dog, pop it or you name it!  The  new Spro Rat 50 Wakebaits will come with their new 2022 tail design and of course the SPRO Rat is equipped with sticky sharp Gamakatsu hooks. 

Depth: Floating

Size: Measures 10 inches (5 1/4-inch body and 4 3/4-inch custom articulating tail)

Weight: 2.5 oz

The G-Ratt Baits Pistol Pete Swimbaits weighs 1.2 ounces and is a slow sinking bait. This is a very unique glide bait. You can slow retrieve it for a nice gliding action. You can swoop the rod tip for the bait to glide to one side and pause and swoop again to bring it back to the other side. A favorite retrieve is reel cranking it to make a very fast darting action back and forth like a fleeing baitfish. You can do little twitches of the rod with just the tip of the rod while reeling and the baits head will rock left to right which will imitate a swimming baitfish.

The bait can also be “waked” on a slow retrieve when brought to the surface. It has a beautiful tight subtle rolling wake which we’ve found effective early mornings and late evenings. Our new weighting system adds a realistic rattling sound. This bait has a slow sinking ratio of 1 foot in 2-3 seconds. The Pistol Pete comes equipped with two size 4 hooks. The hooks can be changed if desired. The tails are easily replaceable. 

Pistol Pete is a scaled-down version of Sneaky Pete. Coming complete with strong components, rotating hook hangers and 3X hooks to ensure you land more fish! Pistol Pete is weighted with steel bearings to produce a nice rattling sound to help enhance that big bite!

Colors may vary slightly from pictures shown.  

Pistol Pete:

• Length: 5.75in
• Weight: 1.2oz

Rosco 800 Series Swivels are the original and World's best selling American made swivel. Rosco swivels are made of Brass to ensure it spins easily to minimize line twist, while maintaining high strength. Offered in many different size options, from fresh water uses, as well as heavy duty saltwater fishing of all sorts. Whether you are on the East or West Coast, Rosco Swivels have you covered for all applications and then some! Offered in Brass, Nickel, or Black finish.

Brass Finish (C Series):

Nickel Finish (C Series):

Black Finish (C Series):

Premium Protection for Your Baitcasting Reels

The Phenix Low Profile Reel Covers deliver premium protection designed to keep your valuable baitcasting reels safe during transport and storage. Built with quality neoprene construction and thoughtful design, these covers provide excellent protection from scratches, dings, and the elements while maintaining easy access to your reels. The Low Profile Reel Covers represent Phenix's commitment to creating quality fishing accessories.

Quality Neoprene Construction

• Durable Neoprene Material: High-quality neoprene provides excellent protection and cushioning
• Water-Resistant: Neoprene construction protects reels from moisture and spray
• Scratch Protection: Soft interior prevents scratches and dings during transport
• Flexible Fit: Stretchy neoprene accommodates various low-profile reel sizes
• Long-Lasting: Durable materials withstand regular use and harsh conditions

Thoughtful Design Features

• Low Profile Design: Specifically designed to fit low-profile baitcasting reels
• Easy On/Off: Simple design allows quick installation and removal
• Secure Fit: Snug fit keeps cover in place during transport
• Compact Storage: Minimal bulk when stored in tackle bags or rod lockers
• Universal Compatibility: Fits most standard low-profile baitcasting reels

Comprehensive Reel Protection

The Phenix Low Profile Reel Covers excel at protecting your valuable baitcasting reels. Prevent scratches and dings during transport in tackle bags, protect reels from moisture and spray on the boat, keep reels clean during storage, prevent line tangles and snags, or provide protection in any situation where your reels need safeguarding. The quality neoprene construction provides excellent cushioning while the water-resistant properties keep moisture away from sensitive reel components.

Key Features

Phenix Quality and Value

Phenix has been creating quality fishing products for serious anglers, and the Low Profile Reel Covers continue this tradition with durable construction and thoughtful design. Every cover is made with quality materials to ensure reliable protection season after season. From weekend anglers to tournament professionals, the Phenix Low Profile Reel Covers provide the protection that valuable baitcasting reels deserve.

Experience the quality reel protection that serious anglers trust. The Phenix Low Profile Reel Covers aren't just accessories—they're essential protection for your valuable fishing investment.

Protect your reels with Phenix Low Profile Reel Covers—where quality construction meets essential protection.

California Reservoir Lures Johnny C's Punch Skirt is a hand-tied 44-strand punching skirt built on an ultra-light lead hub — and unlike most punch skirts on the market, it has no O-ring. That means no more skirts failing mid-fish. Designed and made in America, Johnny C's punch skirts are built for anglers who punch heavy cover and need a skirt that stays put.

2 per pack.

Key Features

• 44-strand skirt — full, lifelike profile in the water
• Hand tied — consistent quality and durability
• No O-ring — eliminates the most common punch skirt failure point
• Ultra-light lead hub — minimal added weight for natural fall
• Made in America
• 14 colors available

Specs

Introducing the ABS Version of the Snapper 2.0 - the Toxic Baits ABS Wade Hoggs Jr.! This 5" 2.75oz. wake and crank hardbait offers versatile performance - wake it up on a slow retrieve, or crank it up to 3'-4' on moderate to fast retrieves. Catch more fish with precision and reliability.

ABS Wade Hoggs Jr.

• Length: 5"
• Weight: 2.75oz.
• Style: Wake & Crank (Floating)
• Material: ABS Plastic
• 1 replacement tail

The Hookup Baits Mermaid's Milk scent has the consistency, strength, color that fish can't keep their teeth off of. The bottle and applicator is easy to use, and is designed specifically for Hookup Baits Jigs.

This scent really works and is designed for easy application.  It last a long time and can be applied inside the tube to slowly release the scent.  It can also be used on any lure or bait and is very effective on all game fish.

Kevin VanDam built his career on shallow water power fishing, and the Strike King KVD 2.5 Squarebill is the crankbait he designed to do it. The square bill deflects off wood, rock, and cover instead of hanging up — triggering reaction strikes from bass that are sitting tight to structure. A unique wandering action keeps the bait moving erratically even on a steady retrieve, and the silent, rattle-free design gives you a stealthy edge in pressured or clear water. At 2.75 inches and 5/8 oz, it's built to cover the 3–6 foot zone faster and more effectively than anything else in the box.

Key Features

• Square bill design — deflects off cover to trigger reaction strikes
• Erratic wandering action — unpredictable movement that bass can't track
• Silent (no internal rattles) — stealthy approach for pressured or clear water
• Designed by Kevin VanDam — BassMaster Classic Champion
• Dives 3–6 feet — ideal for shallow flats, laydowns, docks, and riprap
• Available in 18 proven color patterns

Specifications

The Z-Man ChatterBait Jack Hammer Baby Jack is a compact, finesse-sized version of the legendary original Jack Hammer, designed specifically for tough, high-pressure conditions. Developed by professional anglers Brett Hite and Morizo Shimizu, it maintains the tournament-winning performance of its larger counterpart in a downsized profile.

Key Performance Features

• Instant Vibration: Features a direct blade-to-head connection that ensures the bait starts chattering immediately upon hitting the water or starting your retrieve.

• High-Frequency Thump: The downsized stainless steel ChatterBlade operates at a higher vibrational frequency than the original, offering a more subtle presentation that triggers finicky bass.

• Compact Balance: Engineered with a smaller head and a restructured, weighted collar that acts like a boat keel to keep the bait balanced and running deep in the water column.

• Durable Components: Equipped with a custom 3/0 medium-wire Decoy hook, wire-tied silicone skirts, and a double-wire bait keeper to lock trailers securely in place.

The Z-Man ChatterBait Micro is a specialized, downsized 1/8 oz. bladed jig designed for ultra-light tackle and finesse fishing. It brings the signature "thump" and erratic action of full-sized ChatterBaits to a smaller profile that is ideal for ponds, crappie, panfish, and finicky bass keyed in on small forage.

Key Features:

• Patented Design: Uses the trademarked stainless hex-shaped ChatterBlade and a direct head-to-blade connection to ensure the vibration starts immediately upon retrieve.
• Ultra-Light Performance: Weighing only 1/8 oz., it is designed to be fished on light line and light power rods, offering a "power finesse" alternative when standard baits are too intrusive.
• Durable Components: Equipped with a needle-sharp 2/0 hook (or heavy-duty #1 on the MicroMax version) that consistently sticks both large and small gamefish.
• EZ Skirt: Comes pre-rigged with an interchangeable, solid-hub EZ Skirt for easy color changes and a natural profile in the water.

Performance Advantages:

• Downsized Profile: 1/8 oz. for ultra-light tackle
• Signature Thump: Full-sized ChatterBait action in smaller package
• Immediate Vibration: Direct head-to-blade connection
• Power Finesse: Alternative when standard baits too intrusive
• Small Forage Match: Perfect for finicky bass keyed in on small prey
• Versatile Species: Crappie, panfish, and bass
• Easy Color Changes: Interchangeable EZ Skirt

Ideal Applications:

• Pond fishing
• Crappie fishing
• Panfish fishing
• Finicky bass
• Small forage situations
• Ultra-light tackle fishing
• Finesse fishing

Recommended Techniques:

• Light line retrieve
• Light power rod presentations
• Steady retrieve
• Power finesse fishing
• Small forage imitation

When you need a downsized bladed jig with patented stainless hex-shaped ChatterBlade and direct head-to-blade connection for immediate vibration, 1/8 oz. ultra-light performance for light line and light power rods, needle-sharp 2/0 hook, interchangeable EZ Skirt, and signature ChatterBait thump in smaller profile for ponds, crappie, panfish, and finicky bass keyed in on small forage, the Z-Man ChatterBait Micro is the choice of serious ultra-light and finesse fishing anglers.

Note: 1/8 oz. downsized bladed jig. Patented stainless hex-shaped ChatterBlade. Direct head-to-blade connection. Needle-sharp 2/0 hook. Interchangeable EZ Skirt. Perfect for ponds, crappie, panfish, and finicky bass.

The Duo Realis Rozante 63SP Jerkbait is the first of the special brand off the Realis series “Grade-A”.

The beefy body has been equipped with a magnet detaching moving weight system for absolute castability for land based anglers to get their lure out in strong head winds and side winds. Despite the small body, anglers will be able to utilize the finesse bait-tackle.

The pulsation created by the lure is more of a “short pitched” action created by those bait fish trying to get away from a hungry bass, than those weak bait-fish drifting along. This consequently activates the feeding switch for the bass as soon as the lure comes into sight even with simple slow ~ fast retrieval.

Furthermore, the lure can be worked as a shad type lure with a panicking dart like action through twitching of the rod, enabling anglers to invoke a bite from a bass in the least amount of distance. This lure will surely help those land-based anglers in a “linear” style of fishing of straight retrieval and a “spot-light” style of fishing with its panic dart action.

The Owner Sabiki Fish Catchers Squid Rigs are great for catching bigger bait fish. They feature 2 hooks per rig in white and pink. They have foil strands inside each tube with glitter embedded in the tube.

Each hook has a green glow bead that is free sliding on the line for maximum efficiency. One end of the line has a swivel and the other end has a swivel with a clasp for attaching the weight.

We recommend a 1oz - 3oz torpedo weight. Simply drop it to the desired depth and move it slowly up and down with the rod tip. Pin on a small piece of live squid onto each hook for weary bait.

Key Features:

• 2 Hooks Per Rig: White and pink squid skirts
• Foil Strands: Inside each tube for flash
• Glitter Embedded: In tube for added attraction
• Green Glow Beads: Free sliding for maximum efficiency
• Super Needle Point Hooks: Razor-sharp for instant penetration
• Swivel Both Ends: One with clasp for weight attachment
• Two Line Strengths: Options for different bait sizes

Performance Advantages:

• Bigger Bait Fish: Designed for larger baitfish
• Maximum Flash: Foil strands and glitter attract fish
• Glow Attraction: Green beads for low-light conditions
• Free Sliding Beads: Maximum efficiency on hooksets
• Easy Weight Attachment: Swivel with clasp
• Sharp Hooks: Super Needle Point for instant hookups

Ideal Applications:

• Catching bigger baitfish
• Saltwater bait fishing
• Pier and dock fishing
• Boat fishing for live bait
• Situations requiring larger sabiki rigs
• Any application requiring quality baitfish

Available Models:

How to Use:

• Attach Weight: Use 1oz - 3oz torpedo weight on clasp
• Drop to Depth: Lower to desired depth
• Jig Slowly: Move up and down with rod tip
• Optional Bait: Pin small piece of live squid on each hook for weary bait

When you need sabiki rigs with 2 hooks per rig, white and pink squid skirts, foil strands, glitter embedded tubes, green glow beads, Super Needle Point hooks, and quality construction for catching bigger baitfish, the Owner Sabiki Fish Catchers Squid Rigs are the choice of serious saltwater anglers.

Note: Features Super Needle Point hooks. Recommended weight: 1oz - 3oz torpedo weight.

The Mustad 4X strong demon perfect circle is designed for big fish and like all Mustad hooks they are sharp and strong.  This hook gives you the maximum strength for the thinnest wire possible.  The thinner wire penetrates the fish's mouth better and also causes less harm to your bait.  The black chrome finish reduces rusting making it a hook you can fish longer by keeping it's laser sharp point.

Seaguar Gold Label Fluorocarbon Leader is not only thinner, it's even less visible underwater than all other fluorocarbon leaders.  You also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-structure process, we combine two custom Seaguar fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength. It’s softer as well and cinches easily for fail-safe knots.

Features:

• 18% Thinner Diameter
  
• 17% Better Knot/Tensile Strength
  
• Extremely soft and supple and cinches easily for fail-safe knots
  
• Lowest Line Memory, making line management more user friendly
  
• 100% Fluorocarbon Leader
  
• Double Structure Fluoro
  
• Level Wind Technology
  
• Spool Length: 50 Yards
  

Premium Performance at an Exceptional Value

The Shimano Zodias Spinning Rod delivers advanced blank technology, refined sensitivity, and versatile performance at a price point that makes premium bass fishing accessible to serious anglers. Built with Shimano's proven Hi-Power X and Carbon Monocoque construction, this exceptional spinning rod provides the perfect balance of power, responsiveness, and durability needed to excel across a wide range of bass fishing techniques without breaking the bank.

Advanced Blank Technology

• Hi-Power X Construction: X-wrap carbon tape reinforcement in critical stress zones prevents blank twist and increases power transmission by up to 10%
• Carbon Monocoque Grip: Integrated carbon fiber reel seat eliminates weight and enhances sensitivity by transmitting vibrations directly from blank to hand
• High-Modulus Graphite: Responsive blank delivers exceptional sensitivity for detecting subtle bites while maintaining the backbone for solid hooksets
• Optimized Taper Design: Progressive action provides the versatility to handle multiple techniques with precision and control

Premium Components and Design

• Fuji Alconite Guides: Lightweight, corrosion-resistant frames with smooth inserts reduce friction and improve casting performance
• Carbon Monocoque Reel Seat: Lightweight, ultra-sensitive design provides secure reel mounting and direct connection to the blank
• Premium Cork Grips: High-density cork provides superior grip control and all-day comfort
• Balanced Design: Optimized component placement creates perfect balance for reduced fatigue during extended fishing sessions

Built for Versatile Excellence

Whether you're working soft plastics along rocky points, casting topwater lures at dawn, finesse fishing with drop shots and wacky rigs, throwing spinnerbaits through grass, or fishing jerkbaits over deep structure, the Zodias adapts to your technique with precision and confidence. Multiple power ratings and actions provide options for everything from finesse presentations to power fishing applications, making this rod series ideal for anglers who demand versatility without compromise.

Why Anglers Choose Zodias

The Zodias series has earned its reputation as one of the best values in premium bass rods by consistently delivering performance that rivals rods costing significantly more. The combination of Hi-Power X blank technology, Carbon Monocoque construction, and quality Fuji components creates a rod that feels exceptional in your hands and performs flawlessly cast after cast. The enhanced sensitivity lets you detect the lightest bites and feel bottom composition with clarity, while the responsive blank provides the power to drive hooks home and control fish with authority.

Experience the difference that advanced technology makes without the premium price tag. The Shimano Zodias Spinning Rod isn't just a bass rod—it's proof that you don't have to compromise performance to stay within budget.

Elevate your bass fishing with Shimano Zodias Spinning Rods—where premium performance meets exceptional value.

Zoom The Fluke 4" is a proven soft jerkbait built for lead head and darter head rigging — and the key difference from the Super Fluke is the solid belly. The Super Fluke has a split belly for weedless rigging; The Fluke has no split, making it the purpose-built choice when you want a fully exposed hook on a lead head or darter head with a cleaner, more streamlined body profile. Every Zoom Fluke is realistic, super-soft to the touch, and salt-impregnated to hold even the most tentative bite. 10 per pack in 6 colors.

Key Features

• Solid Belly — Purpose-Built for Lead Head & Darter Head — Unlike the Super Fluke’s split belly design, The Fluke has a solid belly with no split; the solid belly provides a cleaner, more streamlined body profile on a lead head or darter head, and eliminates the gap that a split belly creates when threaded onto a jig head; the result is a more natural baitfish profile on the retrieve and a more secure connection to the jig head that prevents the bait from spinning or sliding during the jerk-and-pause retrieve.
• Dying Baitfish Action — Jerk-and-Pause Retrieve — On a lead head or darter head, work with sharp rod tip twitches and pauses; on the jerk, the bait darts and flashes to one side; on the pause, it glides and slowly sinks with a subtle shimmy that mimics a dying or disoriented baitfish; the pause is when the strike most often occurs as bass commit to the bait on the fall.
• Salt-Impregnated — Holds Even Tentative Bites — Salt is impregnated throughout the plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the bite and set the hook; particularly effective for tentative bites from pressured bass that mouth the bait before committing.
• Super-Soft Realistic Profile — Made from Zoom’s super-soft plastic that compresses naturally on the hookset for better hook penetration and produces a lifelike, flexible baitfish profile on the retrieve.
• 10 Per Pack — 6 Colors — Ten baits per pack across 6 colors.

The Fluke vs. Super Fluke — Which to Choose

Color Selection Guide

Best For

• Lead Head — Primary Application — Thread on a 1/8–3/8 oz lead head for a subsurface jerkbait presentation; the solid belly provides a clean, streamlined profile on the jig head; work with sharp twitches and pauses, keeping the bait in the strike zone at a consistent depth.
• Darter Head — Open Water Jerkbait — Thread on a darter head for a darting, erratic baitfish action on the jerk-and-pause retrieve; the darter head’s angled eye causes the bait to dart to one side on each twitch, producing a more erratic action than a standard round lead head.
• Schooling Bass — Baitfish Match — When bass are schooling and feeding on baitfish near the surface, cast the Fluke on a light lead head and retrieve at the same speed as the fleeing baitfish; the 4" profile matches smaller shad and shiner profiles that schooling bass are keying on.
• Dock & Structure Fishing — Cast past dock pilings, bridge columns, and rocky structure and retrieve the Fluke on a lead head through the shadow line; the jerk-and-pause retrieve triggers strikes from bass holding tight to structure in the shade.

⚠️

Spybaiting keeps on growing. Introducing baitcaster-perfected Duo Realis Spinbait 90

Introducing the newest version to the Spinbait family, Duo Realis Spinbait 90, created to match mature bait fish while adding finesse opportunities to tournament angler who prefer casting gear. That’s correct; the Spinbait 90 is yet another finesse lure created for the bait casting angler.

Like its cousin, Spinbait 80 G-Fix, the 90 has excellent trajectory and built-in multi-directional actions and still possesses a compact profile with low-co-efficient air and water drag.

Designer, Mr. Adachi is known for his impeccable work with Spinbait 80 versions, however Spinbait 90 is not merely a sized-up model. It has an increase flat and taller lateral line area to increase flashing effect used in the bait’s trademark rolling action. The internal structural frame of the 90 was designed to sustain the crushing blows from larger predatory fish.

In several prototype tests, Spinbait 90, placed among other 90mm-plus spybaits, possessed more built-in actions, emulated better minnow behavior and had a more natural decent (sinking).

The Spinbait 90 can fly! The 90 accurately hit targets increasingly better than other spybaits tested. The Spinbait 90 had the furthest trajectory of similar sized spybaits. In other words, anglers could hit their targets better and cast further with the Spinbait 90. Compared to the other spybaits the Spinbait 90 out-casted others as much as 40 feet. It also covered water and remained in deeper feeding zones longer.

On the professional tour, its utility is being extended. Bass pros are using it as sub-surfacing tool on schooling fish. This is due to its easy manipulation and long range. After covering surface water, the angler is then tracing through deeper areas once considered for multiple lures. With Spinbait’s ability, all these areas can be targeted with one lure.

Length: 90mm (3 1/2in)
Weight: 15g (1/2oz)
Type: Sinking
Hook: #6X
Range: 2.5〜5.0m (8〜17ft)

Premium Short Profile Jigs with Live Bait Action

The Major Craft JigPara Short Live Bait delivers premium short profile performance designed for anglers who demand realistic live bait action. Built with compact short design and lifelike swimming action, these jigs provide exceptional realism, natural presentation, and versatile performance for targeting a wide variety of species in both freshwater and saltwater applications. The JigPara Short Live Bait represents Major Craft's commitment to creating quality realistic jigging lures.

Advanced Short Live Bait Design

• Short Profile: Compact design mimics natural baitfish for realistic presentation
• Live Bait Action: Optimized design creates lifelike swimming and fluttering action
• Natural Movement: Short profile provides erratic action that triggers strikes
• Balanced Design: Carefully engineered weight distribution provides ideal action
• Versatile Weight Range: Available in multiple weights for various depths and conditions

Premium Construction Features

• Quality Materials: Durable construction withstands repeated use
• Realistic Finishes: Lifelike baitfish patterns and reflective finishes create fish-attracting flash
• Sharp Hooks: Quality hooks ensure solid hooksets on strikes
• Corrosion Resistant: Built for both freshwater and saltwater use
• Proven Design: Time-tested short profile triggers strikes from aggressive fish

Versatile Live Bait Jigging Applications

The JigPara Short Live Bait excels across versatile jigging applications. Perfect for inshore saltwater species like speckled trout and redfish, freshwater bass and walleye with realistic presentations, vertical jigging for various species, casting to schooling fish, or any situation where live bait action is critical. The short profile and lifelike action provide natural baitfish presentation that triggers strikes from aggressive fish while the compact design allows effective jigging in various conditions.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the JigPara Short Live Bait continues this tradition with realistic live bait design and quality construction. Every jig is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious fishing enthusiasts, the JigPara Short Live Bait delivers the realistic performance that anglers demand.

Experience the premium live bait jigging performance that serious anglers trust. The Major Craft JigPara Short Live Bait isn't just a jig—it's a precision tool built for realistic fishing success.

Catch more fish with Major Craft JigPara Short Live Bait—where short profile meets live bait action.

The Izorline Fish Ruler Decal for California is something all private boaters and pier fisherman should have.  It shows the length in inches and allows you to enter the legal size per fish in the blank spaces. This is done just in case the regulations change, you can change the decal accordingly.  

The vinyl sticker is waterproof and UV resistant and will last for many years.  Make sure you are legal with this fish measuring tape that acts like a ruler on your boat, cooler, or any surface you need to attach it to. Before applying, make sure the surface is clean and dry. 

Measures: 3 1/2" x 36"