All Products

Delivering exceptional performance at a great price, the Spro Finesse 8x Braided Line Flash Pink was specifically designed to be the ultimate braided line for finesse applications.

Made from premium Japanese fibers, the Spro Finesse 8x Braided Line Flash Pink features an 8-carrier construction, which makes it smoother than braided lines made from fewer fibers for better castability and to make it extremely quiet when reeling through your guides.

It also offers phenomenal abrasion resistance and incredibly high knot strength, so anglers don’t have to worry about line frays or breaking off when fishing through rocks or other jagged pieces of cover.

Finished in a soft pink color that disappears underwater for a more stealthy approach, the Spro Finesse 8x Braided Line Flash Pink is the perfect braided line for any finesse application.

164 yards/150m

Smelly Jelly Scents are some of the most popular fish attractants on the market today. The Smelly Jelly Pro Guide Formula has taken the essence of each forage species and concentrated it, then they mixed it in a jelly base.  This larger 4oz jar is perfect for guides or anglers who are on the water a lot.  We like to get a hobby brush with stiff bristles to apply to the lure or bait.

The jelly will stick to whatever you apply it to and last. The Pro Guide Formula comes in a large four-ounce jar. You can use Smelly Jelly to mask your scent after handling lures and as an attractant to bring fish to the bait. When they bite, the natural flavor will make them hold on longer. The Pro Guide Formula scents work for all game fish.

The Halco Laser Pro 190XDD is the ultimate deep-diving powerhouse in Halco's legendary Laser Pro series — engineered for serious bluewater trolling where maximum depth is the difference between a full box and an empty one. Its oversized, reinforced Bulletproof Bib drives the lure down aggressively to 6 meters+ (20+ feet) even at moderate trolling speeds, probing the water column where suspended pelagics hold when surface action is slow. A wide, enticing side-to-side wiggle mimics fleeing baitfish like slimy mackerel, sardines, and flying fish, and it runs straight and true across a broad speed range without blowing out in rough seas or fast trolling setups. Proven on tuna, wahoo, marlin, kingfish, and Spanish mackerel.

Key Features

• Bulletproof Bib system — drives to 6m+ (20+ ft) even at moderate trolling speeds
• Wide side-to-side wiggle — mimics slimy mackerel, sardines, and flying fish
• Runs straight and true — stable across a broad speed range, no blowout in rough seas
• #4/0 Mustad 3xx extra-strong treble hooks — built for big game battles
• Reinforced hook attachment points — withstands punishing strikes and long fights
• 14 proven offshore color patterns — high-visibility and realistic forage imitations

Specifications

The Keitech Shad Impact 3" is a streamlined soft jerkbait with a natural fish profile that attracts species in both fresh and saltwater. Coated in Keitech's strong squid scent, the Shad Impact glides and swoops through the water with the slightest twitch of the rod tip. On the pause, it falls slowly with a side-to-side wobble similar to a soft stick bait — a highly effective trigger for finicky fish. Also proven on drop shot and Keitech tungsten jig heads.

Key Features

• 10 per pack
• Squid scent infused — strong fish attraction
• Glide and wobble action — on the twitch and on the fall
• Effective techniques: twitch, drop shot, jig head
• Freshwater and saltwater proven
• 10 colors available — Gizzard Shad, Smallmouth Magic, Pro Blue Red Pearl, Electric Shad, Sight Flash, Ayu, Bass Candy, Ghost Sunfish, Chart Back Pearl, Green Pumpkin Green & Purple Flake

United Composites GUSA Graphite Conventional Rods are in a league of their own. Each blank is made up of 100% Multi-Modulus Carbon Construction and utilizing the Dual Carbon Helix Core. They represent the highest quality and construction in our product line. Unlike nearly all of its competitors, these blanks are made of 100% Carbon Graphite. There is no fiberglass in the construction at all.

The rods are fitted with hypalon grips, ALPS aluminum reel seats, and aluminum gimbals as well as 316 Stainless Steel frame ALPS guides. Each rod is wrapped with a metallic blue base wrap and a black top wrap with silver and red detail.

All Rods are packaged with extreme care!

We have a 99% no-breakage delivery rate.

Being fisherman ourselves we take pride in not having rods break during shipping, to ensure they'll be enjoyed and fished. We make sure every rod is wrapped tightly with bubble wrap in the crucial areas and are suspended in a thick rod tube, to keep from being crushed or banged around.

GUSA Graphite Conventional – Hypalon

Featuring a unique interchangeable weight system to help you find the perfect swimming depth, the BKK Titandiver+ Weighted Swimbait Hooks add range and eye-catching appeal to your presentation. These swimbait hooks feature a deep hook gap that allows for proper rigging of plus-sized swimbaits for maximum hook point exposure after a bite.

Each package comes with two size weights that can be changed out depending on the rate of fall you need to target fish.

A unique adjustable silicone bait stopper keeps soft plastics in position during casting and swimming, yet easily slides down the hook gap during a strike to expose the point.

The hook eye is equipped with a screw-locking spring bait keeper designed to reduce wear and tear on your baits and make them easier to add or remove. The addition of an intuitive and effective lead-swapping system allows anglers to change the hook's keel weight without removing the bait for on-the-fly swimming depth adjustments.

The keel weight also serves as an attachment point for a stainless steel spinning blade to improve the appeal of your lure. BKK's unique Super Slide coating aides in the hook point penetration process by reducing friction to a minimal level, ensuring higher hookup rates and more successful landings.

2 hooks per package

2 weights per package

The BKK-VIPER-41 is a strong and shiny 4x treble hook designed with long and straight needle points and a very aggressive bend.

One of the techniques we targeted during the design of the BKK-VIPER-41 was topwater lurefishing. What we wanted to achieve with this hook was a lighter treble that would reduce its impact on the swimming action of the lure, at the same maximizing its penetration and holding power.

To reduce the overall weight of the hook and to make it stay closer to the lure we shortened the welded section of the treble, thereby also providing more flexibility to the structure.

The point is designed to maximize the hook-up rate when fishing topwater or when targeting fish that suck in the lure, while the aggressive shape of the bend ensures that the hook does not come off when the fish thrashes and jumps out of the water.

The BKK-VIPER-41 is coated in Bright Tin to resist even harsh saltwater environments and comes in a wide size range (6 to 6/0) to fit a huge array of lures, from small vibes to big SW stickbaits and poppers.

Premium Multi-Function Fishing Pliers

The Shimano Advanced Power Pliers deliver premium multi-function performance designed for serious anglers who demand professional-grade tools. Built with high-quality stainless steel construction and advanced features, these pliers provide the versatility and durability needed for everything from hook removal to line cutting and split ring work. The Advanced Power Pliers represent Shimano's commitment to creating professional fishing tools.

Premium Construction and Materials

• Stainless Steel Construction: High-quality stainless steel provides exceptional strength and corrosion resistance
• Precision Machined: Manufactured to exacting standards for reliable performance
• Corrosion-Resistant Finish: Advanced coating withstands harsh saltwater and freshwater environments
• Ergonomic Design: Comfortable grip design reduces hand fatigue during extended use
• Durable Construction: Built to withstand years of regular fishing use

Advanced Multi-Function Features

• Hook Removal: Precision jaws safely remove hooks from fish
• Line Cutter: Sharp cutting edge cleanly cuts monofilament, fluorocarbon, and braided line
• Split Ring Tool: Integrated split ring opener makes changing hooks and lures easy
• Crimping Function: Crimp sleeves and terminal tackle with precision
• Wire Cutter: Heavy-duty cutting capability for leader wire
• Needle Nose Design: Precision tip reaches into tight spaces

Versatile Fishing Applications

The Advanced Power Pliers excel across all fishing applications. Remove hooks safely from freshwater and saltwater fish, cut and crimp leader material, change hooks and split rings on lures, work with terminal tackle, handle wire leaders, or perform any task that requires professional-grade pliers. The multi-function design eliminates the need for multiple tools.

Key Features

Shimano Quality and Innovation

Shimano has been the global leader in fishing tackle innovation for decades, and the Advanced Power Pliers continue this proud tradition with professional-grade construction and multi-function versatility. Every component is engineered to exacting standards and tested to ensure reliable performance season after season. From weekend anglers to professional guides, the Advanced Power Pliers deliver the quality and functionality that serious anglers demand.

Experience the professional-grade performance that serious anglers trust. The Shimano Advanced Power Pliers aren't just fishing pliers—they're essential tools for every tackle box.

Fish with professional tools using Shimano Advanced Power Pliers—where multi-function versatility meets premium quality.

The Yamamoto Senko Worm has defined a whole style of fishing and the 6" Senko makes hunting bigger bass easy.  Yeah right, it's not easy but this giant cigar bait will help you get more big bass than you would think.  

If there's been one lure that has changed fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with fisher people all over the world. The best thing about the Senko is in it's simplicity.

The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless the Yamamoto Senko falls horizontally with a seductive side to side tail action. Try it wacky rigged or texas rigged the Yamamoto Senko and experience the versatility and effectiveness it provides.

Premium Ringed Circle Hooks for Live Bait Fishing

The Owner Ringed Super Mutu Circle Hooks deliver premium circle hook performance designed for serious anglers who fish live bait for big gamefish. Built with Owner's legendary sharp hook and welded ring eye, these circle hooks provide exceptional hookup ratio, self-hooking action, and proven effectiveness for live bait fishing applications. The Ringed Super Mutu represents Owner's commitment to creating the world's sharpest circle hooks for live bait fishing.

Advanced Ringed Circle Hook Design

• Circle Hook Design: Self-hooking action increases hookup ratio and reduces gut hooking
• Welded Ring Eye: Strong ring allows free movement of live bait
• Owner Sharp Point: Legendary cutting point ensures instant penetration
• Heavy-Duty Construction: Built to handle big gamefish and tough conditions
• Corrosion Resistant: Premium materials withstand saltwater use

Premium Construction Features

• Legendary Sharpness: Owner's precision-ground point provides instant penetration
• Welded Ring: Strong ring eye ensures reliable connection
• Circle Hook Geometry: Optimized design for self-hooking action
• Heavy-Duty Wire: Strong construction handles powerful gamefish
• Owner Quality: Japanese precision engineering and craftsmanship

Live Bait Fishing Applications

The Ringed Super Mutu Circle Hooks excel in live bait fishing applications. Perfect for fishing live bait for tuna, yellowtail, and other pelagic species, bottom fishing with live bait, targeting big gamefish, slow trolling live bait, or any situation where circle hooks are required or preferred. The circle hook design provides self-hooking action that increases hookup ratio while reducing gut hooking for better fish survival. The welded ring eye allows natural live bait movement while Owner's legendary hook sharpness ensures instant penetration on big gamefish.

Key Features

Owner Quality

Owner has been creating the world's sharpest fishing hooks for serious anglers worldwide, and the Ringed Super Mutu Circle Hooks continue this tradition with legendary hook quality and optimized circle hook design. Every hook is manufactured to exacting Japanese standards to ensure consistent performance. From weekend anglers to serious offshore specialists, the Ringed Super Mutu delivers the hookup ratio and reliability that live bait anglers demand.

Experience the legendary hook sharpness that serious anglers trust. The Owner Ringed Super Mutu Circle Hooks aren't just circle hooks—they're precision-engineered equipment built for live bait fishing success.

Catch more gamefish with Owner Ringed Super Mutu Circle Hooks—where circle hook design meets legendary Owner sharpness.

Mustad's UltraPoint Demon Circle Hooks 39951NP-BN deliver the hook-setting power and holding strength to satisfy every angler. Demon Circle In-Line Hooks are outstanding general purpose live bait hooks that feature the highly effective circle shape, extra-wide bend, chemically sharpened Opti-Angled Needle Point, and Nor-tempering process that makes hooks up to 30% stronger than other fish hooks.

Features:

• Opti-Angle needle point
• Nor-tempered extra fine wire
• Tournament-approved in-line point
• Extra wide bend

Color: Black Nickel 

Qty. 10

The Zappu P.D. Chopper Jig is a premium Japanese-designed hybrid swim jig and dragging jig, renowned for its exceptional versatility in bass fishing. Originally developed for tough conditions on Lake Biwa, this innovative jig excels as both a slow-rolling swim jig and a stand-up bottom bait.

Crafted with a unique light specific gravity head (advanced space metal material), the PD Chopper delivers a slower, more pulsating action than traditional swim jigs or tungsten models — keeping it in the strike zone longer to trigger strikes from even the most pressured or cautious bass. The semi-flat / stand-up head design provides stability, allowing the jig to stand upright on the bottom where it naturally moves with subtle water currents, perfect for dead-sticking or slow dragging presentations.

Equipped with a razor-sharp premium Owner hook for reliable hooksets on long casts or precise pitches into heavy cover. It features durable premium silicone skirts in lifelike, realistic color patterns that create irresistible flowing and pulsating movement. A built-in wire soft plastic bait keeper securely holds your favorite trailer — from swimbaits to craws — for customized rigging in any situation.

Whether you're targeting bass in thick vegetation, around docks, laydowns, or along technical shorelines, the Zappu PD Chopper bridges the gap between bladed jigs and standard swim jigs. Ideal for finesse swim jig techniques, power finesse setups, slow rolling, hopping, dragging, or current-activated bottom presentations.

Key Features

• Innovative light specific gravity head for ultra-slow, pulsating action
• Stand-up / semi-flat head design for bottom stability
• Premium Owner hook for superior penetration
• High-quality silicone skirt material for lifelike pulsating motion
• Secure wire bait keeper for trailer rigging
• Versatile for swimming, dragging, hopping, and dead-slow presentations

Specifications

Premium Jigging Spoon for Vertical Bass Fishing

The War Eagle Jiggin Spoon delivers premium vertical jigging performance designed for serious bass anglers who target deep water and suspended fish. Built with quality construction and optimized jigging spoon design, this lure provides exceptional flutter action, maximum flash, and proven effectiveness for triggering reaction strikes from bass. The Jiggin Spoon represents War Eagle's commitment to creating quality vertical jigging lures for bass fishing.

Advanced Jigging Spoon Design

• Optimized Flutter: Spoon design creates enticing flutter action on the fall
• Maximum Flash: Reflective finish provides exceptional flash that attracts bass
• Vertical Design: Designed specifically for vertical jigging presentations
• Reaction Strike: Erratic action triggers aggressive reaction strikes
• Versatile Weight Range: Available in multiple weights for various depths

Premium Construction Features

• Quality Hook: Sharp premium hook ensures solid hooksets on strikes
• Durable Construction: Built to withstand repeated jigging and big bass
• Reflective Finish: Quality finish provides maximum flash and attraction
• Balanced Design: Optimized weight distribution provides ideal flutter action
• Proven Design: Time-tested jigging spoon configuration triggers strikes

Vertical Bass Fishing Applications

The Jiggin Spoon excels in vertical bass fishing applications. Perfect for targeting suspended bass over deep structure, fishing vertical around ledges and drop-offs, working deep brush piles and standing timber, triggering reaction strikes from schooling bass, or any situation where vertical jigging is effective. The flutter action and maximum flash create an irresistible presentation that triggers aggressive strikes from bass while the vertical design allows precise depth control.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Jiggin Spoon continues this tradition with optimized vertical jigging design and premium construction. Every spoon is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious vertical jigging specialists, the War Eagle Jiggin Spoon delivers the flutter and flash performance that bass anglers demand.

Experience the premium jigging spoon performance that serious bass anglers trust. The War Eagle Jiggin Spoon isn't just a lure—it's a precision tool built for vertical fishing success.

Catch more bass with vertical jigging using War Eagle Jiggin Spoon—where flutter action meets reaction strikes.

The Dirty Jigs Guppy Swimbait Jig Head is designed for fishing small swimbaits and the vertical jigging technique that dominated the 2017 B.A.S.S. Elite Series tournament held on Cherokee Lake. The Guppy Head is built around either a 1/0 or 3/0 extra sharp 90-degree line tie Gamakatsu hook. Its 90-degree jig head design allows for a perfectly horizontal lure position, making it the ideal jighead for vertical jigging, as well as, other small swimbait applications.

The ChatterBait Mini features a hex-shaped ChatterBlade roughly the size of a nickel, which acts as a built-in weedguard to help the lure deflect off cover and navigate through vegetation. Its versatile design allows it to be worked at any depth, making it a "secret weapon" for pond fishing and targeting smallmouth, spotted bass, or white bass.

Key Features:

• Patented Direct Connection: Features Z-Man's signature head-to-blade connection for instant vibration and a hard-hitting side-to-side shimmy.

• Perfect Intermediate Size: The 1/4 oz weight and compact 3-inch profile make it easier to keep just above the weeds in shallow water compared to heavier 3/8 or 1/2 oz models.

• Finesse Components: Equipped with a sharp 3/0 black nickel hook and a downsized, interchangeable EZ Skirt for a more subtle visual presentation.

• Included Trailer: Each pack comes with a super-tough ElaZtech mini split-tail trailer already pre-rigged for immediate use.

• Customizable Action: For a different look, the skirt can be removed to rig up a soft plastic jerkbait or Slim SwimZ, which is highly effective for schooling fish.

• Multi-Species Appeal: While designed for bass, its smaller size is also deadly for large panfish, trout, and perch.

The Berkley Stunna 112+1 was born from the expertise and vast jerkbait fishing knowledge of two-time Bassmaster Classic Champion, Hank Cherry.

The Stunna 112+1 reaches new depths compared to the original 112 and has all the refinements and tuning required to be the ultimate deep-diving jerkbait. A perfected action, casting distance, and durability are at the forefront of the design process, while a unique slow-sink and roll trigger bites even from neutral and inactive fish. The all-new Berkley Stunna 112+1 Jerkbait is the show stopper jerkbait every angler needs on their front deck!

Berkley Stunna 112+1 Jerkbait Features:

• Length: 4 3/8"
• Weight: 1/2 oz
• Dives: 6-10'
• Three #6 Fusion19 EWG Hooks
• Maximum darting action with easy 180-degree head turns
• Natural slow sink when paused
• Single tungsten weight transfer

The Avet LX Raptor Series 2-Speed Lever Drag Reel is Avet's most powerful mid-frame Raptor reel, featuring the patented dual carbon fiber drag system that delivers twice the drag output of the standard series — up to 28 lbs at strike and 38 lbs at full. Built on a true one-piece 6061-T6 marine-grade aluminum frame, the LX Raptor steps up from the MXL with greater drag capacity and line capacity for targeting larger tuna, yellowtail, and offshore gamefish. Available with or without the MC Cast Control System, and in right and left hand retrieve (Silver LH). Made in USA.

Note: The Silver No-MC variant ($434.99) does not include the MC Cast Control System. All MC variants are $474.99. All models are right hand unless specified as Left Hand.

Key Features

• Dual Avedrag carbon fiber drag system — 2x the drag output of standard series; up to 28lb strike / 38lb full
• Two-speed gear ratios — 6.3:1 high / 3.0:1 low
• 9 stainless steel ball bearings (Raptor series)
• Precision-machined 6061-T6 marine-grade aluminum — true one-piece frame
• Patented silent dog-and-gear anti-reverse system
• Precision-machined stainless steel gears
• Lever drag with adjustable strike pre-set
• Offset machined handle arm — reduces centerline profile and cranking wobble
• Large soft-touch handle knob
• Alarm clicker
• Matching machined aluminum rod clamp included
• Hard-anodized finish — superior corrosion resistance
• MC Cast Control System available — 5 magnetic settings (select MC variants)
• Made in USA

Specs

Note: Line capacity specs not listed by manufacturer for this model. Contact us for details.

The Yamamoto 3.75" Shad Shape Worm is a versatile finesse bait designed to enhance your fishing success. Combining the ribbed texture of a Senko with a shad-like profile, this soft plastic lure excels in drop-shotting, darter heading, and various other techniques. Its salt-impregnated body ensures a smooth, natural fall rate, mimicking small baitfish to attract finicky bass, smallmouth, largemouth, and even walleye.

Available in a range of colors like Baby Bass, Natural Shad, and Green Pumpkin, each pack contains 10 worms. Popular in Japan before its North American release, this bait is a proven choice for clear water and high-pressure conditions, delivering lifelike action that triggers strikes.

 Qty:  10 per pack

The Tackle Express Jarry Rig is something more than just a quick fix, it is a solution to landing a tuna of a lifetime on a jig.  James and Harry, two of our avid tuna fisherman here at the shop, noticed some issues out on the local sport fishing scene when it comes to jigging for big bluefin tuna.  Fish of a lifetime were being lost due to poorly rigged jigs, inability to swap out jigs quickly and easily, and tons of gear and boats damaged due to these big heavy jigs banging around and slamming into everything.

The J-arry Rig can be stored easily, tied up quickly, and swap out jigs with ease.  The J-arry rig consists of a heavy duty swivel on top of 200lb-300lb fluorocarbon chafing leader.  It's rigged to a welded heavy duty swiveling Owner Offshore Hook with a 331lb Mustad Saltism SS Split Ring, this is to attach your jigs to.  This one rig will replace the need of having to rig every shape and size jig before your trip as well as making organizing and storing your jigs super easy. 

200lb J-arry Rigs:

• 550lb Spo Power swivel at the tie point.
• 4' of 200lb Seaguar Blue Label leader
• 331lb Mustad Saltism SS split ring
• 9/0 Owner Offshore hook

The Z-Man TRD GobyZ is an ultra-realistic, finesse swimbait designed to mimic small, bottom-dwelling forage like round gobies, sculpins, and darters. Measuring 2.4 inches, it is specifically sized for Ned Rig applications and provides a lifelike alternative to traditional finesse worms.

Key Performance Features

• 10X Tough ElaZtech: Constructed from Z-Man's proprietary superplastic, this bait is extremely durable and soft. It compresses easily for better hooksets while remaining tough enough to last through dozens of strikes.

• Natural Buoyancy: The ElaZtech material is naturally buoyant, causing the tail to float up at rest. This mimics a small baitfish feeding on the bottom and makes the lure highly visible to predators.

• Subtle Swimming Action: A rounded paddle tail delivers a fluid, low-frequency vibration. This action is effective at any retrieve speed, from a slow crawl to a steady swim.

• Anatomical Realism: The body features detailed 3D eyes, fins, and gill plates to fool fish in clear water environments where visual details matter.