Saltwater Lures

Optimum Baits has created the most lifelike Magnum Octopus we've seen.  The detail in the head, eyes, and tentacles is crazy.  This hand poured octopus is a soft bodied mollusk that rules the bottom water column.

It's five arms undulate in every direction as it crawls on the bottom over rocks and sand naturally cruising along. That is until it is met by a predator fish and the stare down begins with its 3D eyes glaring back. These are perfect for any bottom fishing including but not limited to Halibut, Ling Cod, Rockfish, Bass and much more. 

The new Staggerbod Slow Fall Jig is designed to move with a highly unpredictable stagger to mimic an injured baitfish. Multiple angled faces catch the drift effortlessly and flutter even in slow current. The reverse face is precisely saddled to create a natural keel that maintains balance. Features a 2X single 10816NP-DT hook.

Sizing in grams.

The Halco Max 110 Lure is the baby brother of the other bigger bodies Max lures. The 110 is a perfect bite size for casting at tuna and mackerel schools, but is also comfortable being sunk down and jigged next to coral bombies and structure.

Coming in a range of Bluewater colors, this versatile little lure is a must have for the adventurous lure fisherman. Discover new fishing techniques and catch more fish with the Halco Max 110 Lure. Its compact size is perfect for casting at tuna and mackerel schools, while also being effective when jigged near coral and structure. With a variety of Bluewater colors to choose from, this versatile lure is an essential tool for any skilled fisherman.

Specifications:

Shimano Butterfly Flat-Fall Jigs Size 350g are the ticket for big tuna, ling cod, and many other species.. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the jig and let it fall while free spooling, wait for the bite, then jerk and repeat.

 The center balanced jig falls with a wobbling action in a horizontal position, keeping the strike zone longer than the Butterfly jig. Great lure for the local big tuna. Designed for our west coast fishery the Shimano Butterfly Flat-Fall Jigs Size 300g and 350g come un-rigged allowing for you to properly rig it for the specific class fish you are targeting.

Colors: Chartreuse White, Super Glow, and Zebra Glow

Hooks not included.

The Nomad Design Buffalo Jig is a center-balanced, slow pitch jig, commonly known as a flatfall jig, designed to imitate a wounded baitfish through its captivating fluttering motion during descent. Built with premium materials for durability and tournament-level performance, it excels at targeting deep-water species such as tuna, snapper, amberjack, grouper, and other reef dwellers. Its distinctive fluttering action initiates the fall before quickly sinking to deeper depths, making it perfect for slow pitch jigging using long, deliberate rod lifts followed by a controlled drop. 

The Buffalo Jig features a super-strong, super-sharp 5X BKK assist hook rigged on the tail to optimize hook-up rates during the slower fall. Available in vibrant colors with glow paint options (e.g., Full Glow Pink, Silver Glow Stripe), the jig maximizes attraction with a sideways kick and flash, expanding the strike zone for deep-sea species. Tested under extreme conditions by Nomad Design’s experienced team, the Buffalo Jig is a versatile, high-performance lure ready to tackle the toughest gamefish right out of the package.

The Lead Masters Squid Jig Glow is a purpose-built squid catcher for catching live squid for bait from a boat. The barbless spikes on the sides of the jig snag squid on the drop-through retrieve and release them easily into the bait tank — no barbs means no struggling to remove squid from the jig and no damaged bait. The integrated glow sinker body gets the jig down fast without any additional weight, and the glow attracts squid toward the jig in low-light and night conditions when squid are most active near the surface and at depth. Available in two Magnum models: 4 oz (Model 338) and 7.5 oz (Model 638). 1 per pack.

Note: Additional shipping charges may apply for larger sizes.

Key Features

• Barbless Spikes — Easy Squid Release into Bait Tank — The spikes on the sides of the jig are barbless; when squid are snagged on the drop-through retrieve, the barbless spikes allow the squid to slide off easily into the bait tank without struggling to remove them from the jig; barbless spikes also reduce damage to the squid during removal, keeping bait in better condition for fishing; the spike configuration is designed to snag squid efficiently on the upward retrieve through a squid school.
• Integrated Glow Sinker Body — No Additional Weight Needed — The jig body is a weighted glow sinker that provides the mass needed to drop through the water column quickly without any additional sinker or weight; the glow body attracts squid toward the jig in low-light and night conditions; charge the jig under a UV light or flashlight before each drop for maximum glow intensity; the integrated weight eliminates the need for a separate sinker on the rig.
• Drop-Through Technique — Simple & Effective — The technique is straightforward: locate squid below the boat on the fish finder or by observing surface activity, drop the jig through the squid school, and reel back up; the barbless spikes snag squid on the upward retrieve; repeat until the bait tank is full; no special rigging or technique required beyond the basic drop-and-retrieve.
• Two Magnum Models — 4 oz & 7.5 oz — The 4 oz Model 338 Magnum for shallower squid schools and moderate depth conditions; the 7.5 oz Model 638 Magnum for deeper squid schools and conditions where a heavier jig is needed to reach depth quickly; the heavier model also covers more water column on each drop due to its faster sink rate.

How to Use

1. Charge the glow jig under a UV light or flashlight for maximum glow intensity.
2. Locate squid below the boat using a fish finder or by observing surface squid activity.
3. Drop the jig through the squid school to the desired depth.
4. Reel back up steadily — the barbless spikes will snag squid on the upward retrieve.
5. Swing the jig over the bait tank — squid will slide off the barbless spikes easily.
6. Repeat until the bait tank is stocked.

Best For

• White Seabass Bait — Live Squid — Live squid is the premier bait for White Seabass; the Glow Squid Jig is the most efficient way to catch live squid from a boat during squid spawning events; the glow body attracts squid in the low-light conditions when White Seabass are most actively feeding on squid near the surface.
• Night Squid Fishing — Squid are most active at night and are attracted to light; the glow jig body provides a luminescent attractor that draws squid toward the jig in the dark; most effective when used in conjunction with a light source (lantern or underwater light) to concentrate squid below the boat.
• General Live Bait Collection — Live squid is effective bait for a wide range of saltwater species including Yellowtail, Halibut, Calico Bass, and Lingcod; the Glow Squid Jig provides an efficient way to stock the bait tank with live squid for any saltwater fishing application.

These P-Line Rock Cod Rigs are ready to hit the water.  They include the line, swivels, hooks, and two plastic squids.  The Rock Cod Rig is a smaller version of the highly effective Ling Cod Rig. At 3.5 inches these squid are the perfect length for school sized rockfish. This version is also tied on 50 pound leader, but uses a smaller 5/0 hook. When it’s time to load the cooler with a limit of Rock Cod you’d better have one of these rigs in your arsenal.

Here at Tackle Express, we like to put a small piece of squid or some gel fish attractant on the squid.  The gel scent can be Hookup Baits Mermaid Milk, Smelly Jelly, Hot Sauce, or any kind of scent that stays on well.  We like to put it inside the squid so it releases slowly. 

Add a weight that is heavy enough to get to the depth of water you're fishing, hit the bottom and jig it up and down 3 feet at a time using the rod tip.  After a few times, send it to the bottom again since the terrain can change as the boat drifts.

Quantity 2

3"

The Lead Masters Halibut Bounce Ball Rig makes drifting for Halibut effortless! A long time secret of commercial fisherman, the Bounce Ball Rig flat out puts fish in the boat!

These Submission Fishing Slow Death Jigs Samurai are the right weapon to slay monster game fish. The ribs of this jig resemble the layered armor of the famed Samurai of ancient Japan. Though large and heavy, they allow it the same graceful movements as it sweeps through the water in a deadly fluent motion. This jig will slaw any fish in its path just like its name sake. Perfect for large tuna and big bottom fish!

Slow Death Jigs The Samurai comes in four colors and three sizes a 400g, 500g, and 600g.

• The Frost Bite has the whole body glows on both sides, and it has blue accents on the edges and in the riffles. The action on this one is sure to amaze all fish with the eery glow.
• The Squishy has a black head with silver foil body and black edges with glow in the dark spots on the front and glow in the dark riffles on the back. Fish will think it's a real squid.
• The Grape Soda has purple and chrome foil stripes on one side and glow in the dark riffles on the back. A true San Diego Classic.
• The Golden Death has gold foil with black foil edges on one side and glow in the dark riffles on the other, an alluring combination on the fall.

Jigs do not come with hooks so they can be truly customized for the fish of the day.

Luhr Jensen Crippled Herring is highly effective at catching fish due to its spoon shape, which can be bent for a more unpredictable descent. This spoon is equally suitable for retrieving or vertical fishing, and is particularly successful when targeting fish schooling, at intermediate depths, or bounced off the bottom.

Quantity 1 per pack

The Lead Masters Cedar Plug Size 6 is a 6" offshore trolling plug built with a cedar wood body and integrated lead head — the same construction that has made cedar plugs one of the most proven offshore trolling lures for over a century. The cedar wood body provides natural buoyancy and a unique swimming action that plastic lures cannot replicate; the wood grain and density of cedar produce a subtle, erratic wobble on the troll that triggers strikes from Tuna, Yellowtail, Wahoo, and Mahi-Mahi. The integrated lead head provides the weight for the nose-down trolling angle and the action that makes cedar plugs effective at trolling speeds. Pre-rigged and ready to fish. 3 oz. 1 per pack. Available in 5 colors.

Key Features

• Cedar Wood Body — Proven Trolling Action — Cedar has been the material of choice for offshore trolling plugs for over 100 years; the natural density and grain structure of cedar wood produces a subtle, erratic wobble on the troll that is difficult to replicate with plastic or resin lure bodies; the cedar body absorbs water over time and develops a patina that many anglers believe enhances the lure’s action and scent profile; cedar plugs are most effective when trolled at 5–8 knots where the lead head and cedar body work together to produce the characteristic nose-down, tail-up swimming action.
• Integrated Lead Head — Nose-Down Trolling Angle — The lead head at the nose of the plug provides the weight needed for the correct nose-down trolling angle; the nose-down angle is critical for the cedar plug’s action — it causes the lure to dive and dart erratically on the troll, mimicking a fleeing baitfish; the lead head also provides the casting weight needed when the plug is used for casting to breaking fish.
• Pre-Rigged & Ready to Fish — The cedar plug comes pre-rigged with hook and hardware; no additional rigging required; simply attach to the leader and deploy; the pre-rigged configuration is set up for standard offshore trolling applications.
• 6" Body — Size 6 Profile — The 6" body length is the Size 6 profile, a versatile mid-size cedar plug that matches the profile of mackerel, flying fish, and other common offshore baitfish; effective for a wide range of offshore species from Yellowtail and Bonito to Bluefin Tuna and Wahoo.
• 5 Color Options — Natural Cedar (unfinished cedar wood), Blue White (blue back/white belly baitfish imitation), Dorado (Mahi-Mahi color pattern), Purple Black (dark attractor color for low-light and deep water), and Zucchini (green/yellow baitfish pattern); color selection depends on target species, water clarity, and light conditions.

Color Selection Guide

Best For

• Bluefin & Yellowfin Tuna — Offshore Trolling — The cedar plug is one of the most proven tuna trolling lures; troll at 5–8 knots in a standard spread with the cedar plug on the short corner or long corner position; Blue White and Natural Cedar are the most effective colors for Bluefin and Yellowfin Tuna in blue water conditions.
• Yellowtail — Effective for Yellowtail on the troll and when casting to breaking fish; the cedar plug’s erratic action triggers reaction strikes from Yellowtail that are actively feeding on baitfish; Zucchini and Blue White are effective Yellowtail colors.
• Wahoo — Wahoo are aggressive strike-and-cut predators that respond well to the cedar plug’s erratic trolling action at higher speeds (7–9 knots); Blue White and Purple Black are effective Wahoo colors in blue water.
• Mahi-Mahi (Dorado) — The Dorado color pattern is specifically designed for Mahi-Mahi presentations around weed lines, floating debris, and offshore structure; troll the Dorado cedar plug along weed lines at 6–8 knots for Mahi-Mahi.

Custom-Crafted Performance for West Coast Pelagics

The JRI Custom Lures JRI-35 Surface Iron Jigs deliver hand-crafted quality and proven fish-catching performance for serious West Coast anglers. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of weight, action, and durability for targeting tuna, yellowtail, dorado, and other aggressive pelagics. The JRI-35 represents the dedication to quality and performance that defines JRI Custom Lures.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-35 Profile: Proven shape and size for versatile pelagic fishing applications
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Weight: Balanced for excellent casting distance and ideal surface swimming action
• Custom Quality: Built to the exacting standards that serious anglers demand

Classic Surface Iron Technique

The JRI-35 excels with the time-tested surface iron retrieve that West Coast anglers have relied on for generations. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The proven profile and balanced weight create the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics feeding near the surface.

Built for West Coast Pelagics

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or searching for any West Coast pelagic species, the JRI-35 delivers consistent results. The versatile size and proven action make it an excellent choice for a wide range of pelagic fishing situations from Southern California to Baja.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-35 continues this tradition, combining proven design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their tackle.

Experience the custom-crafted quality that serious anglers trust. The JRI Custom Lures JRI-35 Surface Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish.

Catch more pelagics with JRI-35 Surface Iron—where custom quality meets proven performance.

Classic Versatile Spinnerbaits for All Conditions

The Warbaits Original Spinnerbaits deliver classic versatile performance designed for serious bass anglers who demand reliable all-around effectiveness. Built with proven design and quality components, these spinnerbaits provide exceptional versatility, consistent performance, and time-tested effectiveness for targeting bass in a wide variety of conditions. The Original Spinnerbaits represent Warbaits' commitment to creating quality versatile fishing lures.

Advanced Versatile Design

• Classic Configuration: Time-tested design provides reliable performance across multiple conditions
• Quality Blades: Premium blades create excellent flash and vibration
• Versatile Performance: Effective in clear, stained, and murky water conditions
• Balanced Design: Optimized weight distribution provides ideal action
• All-Around Effectiveness: Proven design works in various fishing situations

Premium Construction Features

• Quality Components: Premium blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested configuration triggers strikes consistently

Versatile Bass Fishing Applications

The Warbaits Original excels across versatile bass fishing applications. Perfect for fishing around structure and cover, working grass and vegetation, targeting bass in various water clarities, slow rolling and burning retrieves, or any situation where versatile all-around performance is critical. The classic design and quality construction provide reliable performance whether you're fishing clear lakes, stained reservoirs, or murky ponds.

Key Features

Warbaits Quality

Warbaits has been creating quality fishing lures for serious bass anglers, and the Original Spinnerbaits continue this tradition with classic versatile design and premium construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Warbaits Original delivers the versatile performance that bass anglers demand.

Experience the classic versatile spinnerbait performance that serious bass anglers trust. The Warbaits Original isn't just a spinnerbait—it's a precision tool built for all-around fishing success.

Catch more bass in any condition with Warbaits Original—where classic design meets versatile performance.

Deadly Slow-Fall Action for Deep-Water Predators

The Shimano Butterfly Flat-Fall Jigs 300g deliver the irresistible slow-falling, fluttering action that triggers strikes from deep-dwelling gamefish when traditional speed jigs won't produce. Engineered with Shimano's innovative asymmetrical design and precision weight distribution, these specialized slow-pitch jigs create a unique horizontal falling action that mimics a wounded baitfish, triggering reaction strikes from even the most finicky predators in deep water.

Revolutionary Flat-Fall Design

• Asymmetrical Body Shape: Unique flat-sided design creates an erratic, fluttering fall that triggers strikes during the descent
• Horizontal Fall Action: Jig falls in a horizontal position, mimicking a dying or injured baitfish for maximum appeal
• Optimized Weight Distribution: Precisely balanced for ideal slow-pitch jigging cadence and natural presentation
• 300g Size: Perfect weight for targeting deep-water species in depths from 200 to 600+ feet

Premium Construction and Finish

• Durable Coating: High-quality finish withstands repeated strikes and contact with structure
• Holographic Patterns: Realistic baitfish colors and flash patterns trigger predatory instincts
• Reinforced Hook Points: Heavy-duty assist hooks positioned for optimal hookup ratio on deep-water species
• Corrosion-Resistant Hardware: Premium components handle harsh saltwater environments

Slow-Pitch Jigging Technique

The Butterfly Flat-Fall excels with slow-pitch jigging technique, where subtle rod movements create an enticing flutter and fall that drives fish crazy. Unlike traditional speed jigging, slow-pitch technique relies on the jig's natural falling action to trigger strikes. Simply lift the rod tip smoothly, then allow the jig to fall on controlled slack line. The asymmetrical design creates an irresistible horizontal flutter as it descends, often triggering strikes during the fall when fish are watching and following.

Target Species and Applications

Whether you're targeting deep-water rockfish and lingcod on Pacific reefs, working vertical structure for snapper and grouper in the Gulf, pursuing amberjack and yellowtail on offshore wrecks, or fishing for halibut and black sea bass on deep ledges, the 300g Butterfly Flat-Fall delivers deadly effectiveness. This weight class is ideal for depths exceeding 200 feet where current and depth require substantial weight to maintain bottom contact and proper jig action.

Why Vertical Jigging Specialists Choose Butterfly

Professional captains and serious vertical jigging enthusiasts trust Shimano's Butterfly series because it consistently produces when fish are deep, finicky, or pressured. The unique flat-fall action triggers strikes from fish that ignore traditional jigs, while the premium construction ensures reliable performance trip after trip. The 300g size provides the perfect balance of weight for deep-water applications while maintaining the slow, fluttering fall that makes this jig so effective.

Experience the difference that innovative design makes in your deep-water jigging. The Shimano Butterfly Flat-Fall 300g isn't just a jig—it's a specialized tool designed to help you trigger strikes when nothing else works.

Unlock deep-water success with Shimano Butterfly Flat-Fall Jigs 300g—where slow-fall action meets deadly effectiveness.

These P-Line Ling Cod Rigs are ready to hit the water.  They include the line, swivels, hooks, and two plastic squids.  The Ling Cod Rig is a larger version of the highly effective Rock Cod Rig. At 5 inches these squid are the perfect length for larger ling cod. This version is also tied on 50 pound leader, but uses a larger 7/0 hook. When it’s time to load the cooler with a limit of Ling Cod you’d better have one of these rigs in your arsenal.

Here at Tackle Express, we like to put a small piece of squid or some gel fish attractant on the squid.  The gel scent can be Hookup Baits Mermaid Milk, Smelly Jelly, Hot Sauce, or any kind of scent that stays on well.  We like to put it inside the squid so it releases slowly. 

Add a weight that is heavy enough to get to the depth of water you're fishing, hit the bottom and jig it up and down 3 feet at a time using the rod tip.  After a few times, send it to the bottom again since the terrain can change as the boat drifts.

Quantity 2

5"

The NOMAD DESIGN DOUBLE SIDED VERTREX STORAGE BOX is specifically designed to hold the Nomad Design Vertrex soft vibe lures in place without tangling and ready for quick easy access. 

The foam lining material on the has been designed not to react with the TPE material of the soft vibes and the slots in the foam allow you to place the vibes hooks to hold them in place. The box features a double-sided waterproof rubber seal and a sturdy latch mechanism on both sides. It is a super easy storage solution that allows you to keep your Max vibes on one side and the Swim vibes on the other side ready for action. 

LARGE 11-1/2" x 8-1/2" x 2"

The large size box fits the largest Vertrex 150mm models down to the smallest 75mm.

HOW TO STORE

Our Vertrex Vibes are made from TPE Ultra-Tough Material. Like most other plastics on the market, it’s important not to store two different types of plastics together as they can cause a chemical reaction, which can deform the plastics.

Below are some tips for storing your TPE-based Nomad Design lures:
- Where possible, store your TPE lure in the original packaging or within the Nomad Vertrex Storage Box – these are the safest options.
- If you prefer to store your lure in a tackle box, ensure that the tackle box is “worm proof” Worm proof boxes are specifically designed not to react with soft plastic materials.
- Do not store TPE lures with non-TPE lures.

REMEMBER: You can store TPE products of the same brand altogether, but they must be kept separate from other branded TPE products and non-TPE plastics.

The Halco Slidog 150 Stickbait is perfect for those seeking a heart-pumping, adrenaline-filled fishing experience. With its ability to launch over the horizon and produce bone-jarring strikes, this lure is a must-have for any expert fisherman. Don't miss out on the all new Slidog – it's your ticket to an unforgettable catch.

The Halco Slidog 150 Stickbait is a sinking and sliding lure, designed to withstand the toughest fish like GT's, XOS Mackerel, and large Tuna. With reinforced side walls, Halco's ultra tough split rings, and Mustad inline singles, this bait offers both strength and a powerful bite. Get ready for a true challenge with this top-notch bait.

Pros:

• Long casts
• Reinforced side walls
• Heavy duty "Triple Turn" split rings and Mustad Hooks
• "Designed To Bleed" paint on chrome models.  
• Strong enough to land the biggest fish
• Small compact design

The more they chew the better they look! Our Designed to Bleed concept means our chrome colours are painted with a red layer underneath, imitating an injured baitfish as the wear and tear naturally takes place (from all the fish you catch!).

Specifications:

Rapala X-Rap Magnum 10 — Cover Water, Trigger Strikes

When you need to cover ground and find fish fast, the Rapala X-Rap Magnum 10 (XRMAG-10) is the lure for the job. This compact saltwater trolling lure dives to 10 feet while maintaining a tight, lifelike swimming action at speeds up to 10 knots. Its smaller profile makes it irresistible to a wide range of species — bonito, dorado, yellowfin tuna, and more. Tie one on and hang on.

Key Features

• 10-foot dive depth — perfect for shallow trolling and covering water efficiently
• Tank tested & swim-true certified — every lure approved by Rapala staff before it ships
• 4X strong VMC hooks — matched hardware eliminates weak points; don't swap them out
• Trolling speed range: up to 10 knots (optimal: 7–8 knots)
• Weight: ¾ oz
• Available in 9 proven saltwater color patterns

Pro Tips

The XRMAG-10's compact size pairs best with 40–50 lb line — lighter line lets the lure swim and track better, maximizing its action and reach. Trolling at 7–8 knots is the sweet spot. If hooks dull, sharpen them; if replacement is necessary, use VMC hooks matched to the original spec.

Specifications