Ima

The Ima Big Stick topwater lure is the result of years of development by the Japanese engineering team at Ima and professional angler, Randy Pringle. Extremely easy to fish and impart excellent action, the Big Stick doesn't require a big swimbait rod either, it's actually designed for use with conventional gear. The bait's rear weighted design allows the bait to start up its characteristic action as soon as you start your retrieve, and it also helps increase casting distance and accuracy.

In addition to highly detailed finishes, massive eyes and a unique head, designed to push significant volumes of water, the Ima Big Stick also features eight individual sound chambers that when fished fast creates a huge ruckus, but also allows it to be popped subtly along the surface. Featuring a durable wire-through construction, heavier split rings and Owner hooks, the Ima Big Stick can stand up to any trophy fish - bass, musky, pike, stripers and various saltwater species. It will spit like a magnum popper, walk like the hardest-sashaying walking bait, and anglers don't have to be experts to make it do its thing.

Length: 7"

Weight: 1.75oz (50g)

Type: Pencil Surface Popper

Hooks: Owner ST-66 #1/0

This Ima Skimmer 110 Topwater Lure is unique among hard plastic topwater stickbaits in that only the Ima Skimmer has the slender body shape of a 5" soft plastic stickbait. This slim profile has proven to be one of the most appealing bass lure shapes ever. There's a whole lot to be said simply for this slender profile and silhouette, and the ima Skimmer is really the only topwater hardbait that has it.

A large part of the Skimmer's action is caused on the ending movement of each zig or zag as the tail-weighted back end of the ima Skimmer stirs the water wildly causing a large boil. So every time that the Skimmer zigs or zags left or right, the final movement of the weighted tail stirs the surface into a large boil, and the Skimmer slips out barely ahead of the boil, just like a desperate baitfish narrowly escaping a bass's lunge.

4.25"

110mm 

The Ima Suspending Vibration lipless crankbait features a larger body than the popular Rock N Vibe and will suspend 3-4 feet below the surface.   Most lipless crankbaits sink making these unique.  It features a tight, pulsating action that entices bass into striking.

Equipped with top quality components, the Ima Suspending Vibration has very sharp treble hooks and stout stainless steel split rings that will provide years of reliable use. It is also available in a range of highly realistic colors that will fool even the most seasoned bass. Offering anglers a multipurpose lure that’s part lipless crankbait and part jerkbait, the Ima Suspending Vibration is in a league of its own and different from any other lipless crankbait on the market.

The Ima Flit 120 is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 120 was born.  The Flit 120, named for its erratic fleeing action and 120mm in length, was designed on the basic premise of “matching the hatch.”   The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 120 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 120 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 120mm 4.5in
    Weight: 14g, 1/2oz
    Type: Suspends 6-8ft
    Hooks: #6

The Ima Little Stik 135 Topwater bait measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims.  It’s rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.

All colors have a feathered treble on the rear and regular treble hooks on the front and middle.  Often times, we will remove the front treble for better action and less chance of the line hooking on it.

5.5in 1oz

Elevate your crankbait arsenal with the Ima Pin Jack 200 crankbait, a versatile mid depth crankbait built to conquer weeds, timber, and docks without skipping a beat. At 2.25 inches and 7/16 oz, this compact diving crankbait slices through structure with a tuned bill that glides over obstacles, delivering a tight wobble and roll that triggers ferocious strikes from largemouth and smallmouth in 6-8 feet of water. Ideal for pre-spawn highways, post-spawn transitions, and fall feeds, its snag-free design lets you probe high-percentage cover where bass ambush prey—turning tough spots into trophy hotspots.

Engineered for seamless performance, the Pinjack 200 features a fixed internal weight that prevents tumbling while maintaining true tracking on steady retrieves. When it kisses weeds or wood, a simple rod lift sends it backing out effortlessly, keeping your focus on the fight rather than frustration. Realistic finishes like Hot Craw or Blue Shad pop in varied light, mimicking shad and crawfish with lifelike flash from 3D eyes and holographic scales. Equipped with sharp #4 Owner ST-36 trebles, hookups are instant and secure—pair it with a 7-foot medium cranking rod, 6.1:1 reel, and 10-12 lb fluorocarbon for bomb-proof casts and deeper dives on lighter line.

A game-changer for bass anglers mastering mid depth crankbait tactics, the Pinjack 200 shines where traditional lures tangle and fail. Tie it on your baitcaster today, and experience snag-resistant cranking excellence—rip explosive reactions from structure-hugging bass with precision-engineered mid depth mastery.

IMA Skimmer Grande Topwater Lure delivers an bigger version than the original that is targeted at attracting the hunting predators in the lake. Designed with a rear weight, the IMA Skimmer Grande provides a hard side to side attraction that differentiates it from all other topwater stickbaits.

Built with a thinned-down shape, the IMA Skimmer Grande sits with its nose poking out of the water. When worked with quick jerks and the rod tip pointed down, the IMA Skimmer Grande stirs the water and creates a large boil behind the bait. This imitates the erratic nature of an injured baitfish.

 

The Ima Flit 100 Jerkbait is the effort of endless research and development. Ima combined Michael Murphy’s biology expertise with its own advanced technology and the Flit 100 was born.  The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.”  

The Ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S.   The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The Ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience.

Techniques:

• Jerk Pause:  Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth.
• Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line.
• Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish.
  • Length: 100mm, 3.9 in
    Weight: 9.4g, 3/8oz
    Type: Suspends 3-5ft
    ST Hooks: Owner ST-36 #6

The Ima Roumba, designed by Bassmaster Elite Angler Fred Roumbanis, is a unique bait that creates a natural wake by "wobbling" side to side along the water's surface while producing an enticing sound that makes fish bite. This bait is designed to work best when fished over shallow aquatic grass, such as milfoil and hydrilla. It's also extremely effective around boat docks, lay-downs, brush piles, and standing timber. Fish the bait with a slow, steady retrieve. Be sure to keep the rod tip up and get ready for a massive bass explosion!

"The Roumba is an extremely versatile bait that I'll have tied on at least one rod year round. No matter what lake I go to across the country I know I'll be able to get 'em good on a Roumba. The reason is simple; I can imitate several types of baitfish with this bait. It can be used as a crawfish scooting right above shallow hydrilla, a frog hoppin' around open water lilly pads, a rat or mouse skitting across the surface, or a bluegill coming up to sun."

Length: 3"

Weight: 1/2oz (14g)

Type: Wake Bait, Shallow Crank

Hooks: Owner ST-36 #4

The Ima Finesse Popper is a bite-sized lure that catches big bass. It can be popped like a traditional topwater popper with short spurts or graceful glides, but can also be walked side-to-side with ease. “It pops and spits water, walks and chugs. This bait can do it all,” says Bassmaster Elite Series pro Fred Roumbanis.

65mm, 2.6in

3/8oz

The Ima Baby Stik 105 Walking Bait is perfect for those times when fish are chasing smaller bait or there is an increased amount of fishing pressure. Featuring a rear weighted design that allows it to cast like a bullet, the Baby Stik is perfectly balanced  for an effortless walk the bait back and forth to resemble an injured or feeding baitfish. In addition to walking the dog, it’s also equipped with a cupped mouth that pops and spits water up to 2 feet in front of the lure.

On the inside, the Baby Stik is fitted with a boisterous internal rattle chamber the generates a distinct wake as it is worked along the surface. Armed with two razor sharp treble hooks and available in a variety of baitfish color patterns.

The beauty of the Ima Square Bill Crankbait is it's really three or four baits in one. While some other square bills are good burned, others are at their best when they're waked or twitched. Some do well deflecting off cover while others are best in open water. The ima Square Bill can match each attribute and talent, with no weakness. My favorite is to mix it ALL up on a single retrieve, going "from twitching to waking, to reeling it down to three feet to burning it." It's not just a jack-of-all-trades – it's a master of each one, too.

This lure is truly Bassmaster Elite Angler's Bill Lowen's baby, a tool he's dreamed about for decades finally come to life. After countless back and forth conversations with IMA's engineers in Japan and multiple refinements and prototypes, he's convinced that no other square bill can match his Square Bill. It has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a computer chip lip and two sticky-sharp #6 Owner hooks that'll nab even the short strikers, although most bass absolutely choke this bait down.

The IMA Gyodo Heavy Surfer 90 is built for power and distance—crafted to dominate surf zones, rocky shores, and open water with effortless casts and aggressive action. This 90mm, 25g jerkbait is the ultimate weapon when you need to reach distant predators and tempt them with a tight, erratic wobble that mimics a fleeing baitfish.

Whether you're targeting striped bass, bluefish, snook, or seabass, the Heavy Surfer 90 cuts through wind and waves with its weight-forward design, delivering serious casting performance and action that triggers strikes in tough conditions.

Key Features:

• Long-Casting Performance – 25g body delivers maximum distance, even into strong wind.

• Erratic Action – Designed with a tight wobble and darting jerkbait motion to mimic distressed baitfish.

• Sinking Profile – Stays longer in the bottom strike zone, ideal for jerking, twitching, or steady retrieves.

• Durable Hardware – Outfitted with strong split rings and corrosion-resistant trebles for saltwater use.

• Versatile Targeting – Ideal for surf fishing, rocky shorelines, estuaries, and open water predators.

Length: 90mm (3.5")
Weight: 1oz
Type: Sinking
Target Species: Striped bass, bluefish, seabass, snook, jacks, and more.

Ima Glide Fluke 125 Sinking

Designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. Made with realistic 3D eyes and a grooved head design for better lure action.

The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless. 

Designed specifically to come through grass, without hanging up or losing effectiveness, the Beast Hunter coordinates the size of the lure’s body and thickness of its sides with the length and width of the lip. On 14-pound fluorocarbon it dominates the 10 to 13 foot range. With a very natural wobble – not too wide, not too tight – a subdued knocking sound not to turn off spooky bass, the Beast Hunter is a power bait that doesn’t overpower the situation.

Its design incorporates a small fixed weight inside, which maximizes diving depth while preventing the lure from tumbling and getting fouled on the cast. The sidewalls are 2.0mm thick which distributes the overall weight proportionately throughout the body enabling it to stop quicker as it doesn’t glide forward. The diving angle is also tuned so when you come in contact with the weeds, softly lift up on the rod.
The Beast Hunter will back slide and glide right over the vegetation. Every aspect of this lure is made to maximize performance.

LENGTH:　67 mm, 2.64 inches
WEIGHT:　23 g, ¾ oz.
HOOKS: #2
DEPTH: 10-13 feet (on 14 lb. fluorocarbon)
CLASS:　Mid-range Crankbait

Ima Glide Fluke 178 Floating was designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless.

Key Features: Realistic 3D eyes, Grooved head design for better lure action & Extended rear hook placement for better hookups. 178mm Floating 70g, Sinking 80g.