Freshwater Soft Baits

The Strike King Rage Bug is a great flipping or Carolina Rig bait or jig trailer. Features Rage Tail™ flanges for a very subtle action at very slow speeds. Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The Strike King Rage Bug is designed with precision engineering and customized hi-grade plastics to provide superior action for a variety of fishing techniques. Its exclusive tail design and Rage Tail™ flanges allow for a very subtle action, making it ideal for flipping, Carolina rigging, and jig trailers. Each lure is designed with a specific purpose, ensuring maximum effectiveness for your fishing needs.

Rage Bug 4" 7 Per Pack

The Strike King Rage Craw can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer. The claws move with lots of fish attracting action!

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

Rage Craw - 7 Per Pack

Baby Rage Craw - 9 Per Pack

The Yamamoto Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.

Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, Z-Man BatwingZ Jig Trailers accurately mimic the natural defensive posture of a crawfish and turn any jig into the perfect stand-up jig. The versatile body shape allows for various rigging methods, and 10X Tough ElaZtech durability keeps you fishing during a hot bite rather than searching for a replacement jig trailer

The Roboworm Ned Worm was designed specifically for the deadly Ned rig. Using Roboworm's patented techniques they are now available to offer anglers worms in colors never previously offered for the Ned rig. Its short, fat profile and flat bottom make it the perfect for this effective technique in any lake. It is also deadly when wacky rigged, drop shotted or Carolina rigged! By utilizing Roboworm's innovative patents, we are proud to bring anglers a wide variety of never-before-seen colors for the Ned rig. With its unique short and fat profile and flat bottom, this worm is the ultimate choice for the NED rig.

3" - 8 Per Pack

4.5" - 6 Per Pack

Z-Man Slim SwimZ 2.5" are the downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but really shines when largemouth and smallmouth are keyed in on smaller forage. The Slim SwimZ is also an ideal saltwater bait when seatrout and redfish are feeding on small glass minnows and fry.

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets.

The Yamamoto Psycho Dad has been a top-secret bait of the pros over the last season.  Developed by western pro Bub Tosh, the Psycho Dad is an ultra deadly flip/punch bait that is also super versatile as a jig trailer.  

The unique claws on the Psycho Dad actually swim and kick as the bait falls, and the head of the bait features a built-in rattle slot that is capable of holding the big DOA rattle.  The body section of the Psycho Dad is thick for holding on to the barb of a flippin hook or jig trailer.

 Qty:  5 per pack

The 6.5-inch Big Hammer Swimbait is the second-largest size in the Big Hammer™ lineup, delivering a lifelike swimming action that attracts trophy fish. A top choice for calico bass and striped bass anglers in saltwater, this swimbait is also highly effective in West Coast freshwater fisheries, especially in trout colors for giant largemouth bass and landlocked striped bass. Additionally, it's a go-to bait for pike and musky anglers across the U.S., Canada, and Europe. Whether you're fishing saltwater or freshwater, the Big Hammer 6.5" Swimbait offers unmatched versatility and fish-catching performance. Upgrade your tackle box today!

In 2020, the color Toast was changed to Toasted.  The difference between the two is Toasted has a black tail.  We think it's a great change to the color making it an even more effective bait.

Jig Heads: The 6½" Hammer works well with all sizes of Hammer Heads™ from 3/4 oz. to 1.5 oz. with a 5/0 hook.

Sold Individually

Big Hammer 3" Swimbaits are in a class of their own.  They have a square tail which creates a more erratic swimming action that entices a variety of fish to strike.  The soft yet durable plastic allows multiple fish per bait for the less toothy variety.  Rig it with a Big Hammer head and either slow wind it or burn it back.  

Can be fished in all depths of water depending on how heavy the jig head is or how long you let it sink before starting your retrieve.  We suggest glueing the head to the plastic once rigged to keep the fish from pulling the body away from the head during short strikes.  Using the Owner Stinger Harness can be an effective way to keep short bites at a minimum.

Sold individually  

Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appearance while the high flotation plastic compound allow the Easy Shaker to maintain a horizontal position when rigged on the drop shot. Slight rod movements and bottom undulations create a shivering action that mimics a struggling bait fish. The Easy Shaker also excels on the Shaky head.

4.5" 10 Per Pack

The Z-Man Finesse TR3D (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest finesse fishing, the TRD possesses the ideal finesse profile in a ready-to-fish package.

A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios.

2.75"

8 per pack

The Big Hammer Sledge Hammer is 9 inches of fish killing plastic (please don't kill them.)  This has been a calico catching machine for us at the islands off Southern California for years and it's swimming action and durability make it a seek and destroy mission for big fish.  It's also great for Ling Cod, stripers, largemouth, pike and muskie.  Let us know what fish you catch with it and we'll expand our list of targeted species.  Match it up with a War Bait Slayer Head and the fish don't have a chance.

In 2020, the color Toast was changed to Toasted.  The difference between the two is Toasted has a black tail.  We think it's a great change to the color making it an even more effective bait.

Sold Individually

The Sierra Slammers Trout Swimbaits 2" have been field tested in the Eastern Sierras, Northern Sierras and testing in Southern California is currently underway. Thus far they simply kill it! The Swimbaits come 5 to a pack and include one 1/16oz jighead with VMC wire keeper hook. These swimbaits also fish great on the drop shot.

5 per pack

The 3.5-inch Fat Gitzit Tubes is a classic, tournament proven bait. The Fat Gitzit actually has a narrower profile, and is a great choice any time the fishing gets tough. It has a natural fall in the water, and delivers an excellent crawfish imitation when dragged along the bottom. Available in several colors.

The Zoom Brush Hog 6" is one of the most trusted creature baits in bass fishing, combining a unique profile with irresistible action. Designed with fluttering appendages, subtle legs, and a compact body, it moves naturally on the fall and comes alive with even the slightest rod tip shake. Its larger 6-inch size makes it the perfect choice when you're targeting bigger fish or fishing in heavy cover.

Made from Zoom’s soft, salty plastic, the Brush Hog delivers a natural feel that keeps bass holding on longer. Whether you’re flipping, pitching, Texas rigging, or Carolina rigging, this bait pushes water, triggers reaction strikes, and excels in both clear and stained conditions.

Key Features:

• Proven 6" creature-style bait for big bass

• Multiple appendages for maximum movement and water displacement

• Soft, salty Zoom plastic for a natural bite

• Excellent for Texas rigs, Carolina rigs, and flipping/pitching

• Versatile in lakes, rivers, and heavy cover

A staple in tackle boxes nationwide, the Zoom Brush Hog 6" is the go-to bait when you need size, action, and proven big-fish performance.

Quantity 8