Freshwater Soft Baits

Strike King’s® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature Strike King’s® exclusive Coffee Scent technology which helps mask human scent and oils and attracts fish to bite.

The KVD Rodent will search them out in heavy cover.

The Strike King Rage Tail Rage Chunk is a versatile and highly effective soft plastic trailer that is a must-have for anglers looking to enhance their jig presentations. Designed with the iconic Rage Tail technology, this chunky trailer delivers maximum action and irresistible vibrations, making it an ideal choice for attracting bass in a variety of conditions.

Its bulkier body and flappy, kicking appendages create a natural, lifelike action in the water, mimicking the movement of a fleeing prey item. Whether you're flipping, pitching, or using it as a trailer for your jigs, the Rage Chunk provides incredible bulk and stability, allowing for a smooth and consistent presentation that draws fish in from a distance.

Built with Strike King’s exclusive Rage Tail technology, the Rage Chunk ensures that the bait moves with a unique, erratic action that drives fish wild. Made from durable, yet supple soft plastic, this trailer is built to withstand the toughest bites and conditions, ensuring that it stays intact through multiple catches.

Available in a variety of colors that mimic natural forage, the Strike King Rage Tail Rage Chunk is perfect for both clear and murky waters, offering versatility for various fishing techniques and species. Whether you're targeting largemouth bass, smallmouth bass, or other predatory fish, this trailer is sure to give you the edge you need to increase your catch rate.

Strike King’s Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of a bass’ favorite prey. They are salt impregnated too. As a result these Coffee Tubes will help you catch more fish!

The Strike King KVD Perfect Plastics Dream Shot is a high-performance finesse bait designed for precision casting and incredible fish-catching action. Crafted from the exclusive KVD Perfect Plastics formula, this soft plastic worm offers unmatched durability and lifelike movement that draws fish in even under tough conditions. Its unique, slim design and segmented body make it ideal for drop-shot, wacky rigging, or finesse techniques, delivering a subtle yet enticing presentation.

The Dream Shot features an irresistible tail action that creates subtle vibrations in the water, making it perfect for targeting bass and other predatory species. Whether you're fishing in clear or murky waters, its natural colors and realistic texture make it a go-to choice for anglers who want to maximize their catch rate.

Engineered with a blend of buoyancy and flexibility, the Strike King KVD Dream Shot excels in both shallow and deep water, offering versatility for various fishing environments. With the added advantage of being part of the KVD Perfect Plastics line, anglers can expect long-lasting performance without the risk of the bait tearing apart during intense use.

Perfect for both novice and experienced anglers, the Dream Shot is a must-have addition to your tackle box.

A very versatile bait that can be used as a drop shot bait, carolina rigged, or with a jig head similar to a fluke, the Reaction Innovations Shiver Shot is very effective. The durable yet supple plastic allows the tail to have an enticing action with the smallest flick of the rod tip. Take your fishing game to the next level with the Reaction Innovations Shiver Shot.

This versatile bait can be used in a variety of ways - on a drop shot, carolina rigged, or with a jig head similar to a fluke - making it the ultimate weapon for any angler. The durable yet supple plastic adds an enticing action to the bait, so you can reel in the big ones with just a flick of your wrist. Don't settle for ordinary bait, get the Shiver Shot and see the difference for yourself!

3.65"

9 Per Pack

The Megabass Hazedong Shad generates an enticing tail action that will have bass choking it deep into their throats. The Megabass Hazedong Shad features an super thin paddle tail that creates a vortex through the water with a tight back and forth motion. Large bubble eyes also provide an added element of realism for those weary bass.

Molded from Megabass’ exclusive Vios Mineral Plastic, the Megabass Hazedong Shad is extremely durable and can withstand repeated beatings from the biggest bass. Designed with a built-in hook pocket on the belly, the Megabass Hazedong Shad delivers an excellent hookup ratio whether it’s rigged on a jighead, weightless, or on a drop shot. 

3" (8cm) Qty 8 Per Pack

4.2" (11 cm) Qty 5 Per Pack

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Z-Man Big TRD Worms draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing offers anglers an incredibly versatile finesse fishing package that delivers unmatched durability, buoyancy, action, and fish-catching results!

The Strike King Rage Bug is a great flipping or Carolina Rig bait or jig trailer. Features Rage Tail™ flanges for a very subtle action at very slow speeds. Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

The Strike King Rage Bug is designed with precision engineering and customized hi-grade plastics to provide superior action for a variety of fishing techniques. Its exclusive tail design and Rage Tail™ flanges allow for a very subtle action, making it ideal for flipping, Carolina rigging, and jig trailers. Each lure is designed with a specific purpose, ensuring maximum effectiveness for your fishing needs.

Rage Bug 4" 7 Per Pack

The Strike King Rage Craw can be fished Texas rigged, Carolina rigged, weightless or as a jig trailer. The claws move with lots of fish attracting action!

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action.

Rage Craw - 7 Per Pack

Baby Rage Craw - 9 Per Pack

The Yamamoto Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip.

Additionally, Brett wanted to keep the tail action tight, similar to an actual baitfish, so we designed the tail with accordion-style cuts and a flanged tail which keeps the action minimal. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

Another key feature of the Zako which is exceptionally useful when rigging it as a flip bait is the center line on the top of the bait – you’ll always know you’re rigging it dead center and that means the Zako will always run true.

Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, Z-Man BatwingZ Jig Trailers accurately mimic the natural defensive posture of a crawfish and turn any jig into the perfect stand-up jig. The versatile body shape allows for various rigging methods, and 10X Tough ElaZtech durability keeps you fishing during a hot bite rather than searching for a replacement jig trailer.

The Roboworm Ned Worm was designed specifically for the deadly Ned rig. Using Roboworm's patented techniques they are now available to offer anglers worms in colors never previously offered for the Ned rig. Its short, fat profile and flat bottom make it the perfect for this effective technique in any lake. It is also deadly when wacky rigged, drop shotted or Carolina rigged! By utilizing Roboworm's innovative patents, we are proud to bring anglers a wide variety of never-before-seen colors for the Ned rig. With its unique short and fat profile and flat bottom, this worm is the ultimate choice for the NED rig.

3" - 8 Per Pack

4.5" - 6 Per Pack

Z-Man Slim SwimZ 2.5" are the downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger brethren in a smaller package. Featuring Z-Man's exclusive curved paddle tail, its small size is ideal for crappie and white bass, but really shines when largemouth and smallmouth are keyed in on smaller forage. The Slim SwimZ is also an ideal saltwater bait when seatrout and redfish are feeding on small glass minnows and fry.

Engineered with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets.