Freshwater Lures

Conquer the toughest fishing challenges with the Nichols Ben Parker 6" Mini Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 2.5oz
• Length: 6" 
• Heavy Duty Saltwater Hardware

The Picasso Double Underspin is the most innovative and effective Underspin on the market today.  The innovation of using titanium wire with tungsten balls to keel the bait is ingenious.  As you drag or skip this bait on the bottom, the blades turn causing flash and the wires keep the bait off the bottom reducing snags and elevating the hook for better hook sets.

The unique design of the Picasso Double Underspin fills a niche that no other product can fill.  It's ability to target different zones in a difficult to snag design allows you to get in the strike zone longer.  

 1 Per Pack

Lucky Craft LC 1.0 DRS Squarebill Crankbait

Ask any tournament pro what separates a good day from a great one, and many will tell you it comes down to sound. The Lucky Craft LC 1.0 DRS — where DRS stands for Deep Rattle Sound — was built around exactly that insight. Instead of the high-pitched "sh-sh-sh" of traditional BB-style rattles, the LC 1.0 DRS features a single knocker internal rattle that produces a deep, deliberate "click-click-click" sound that many pros believe attracts larger, more wary bass.

It's a subtle but meaningful difference — and it's why more and more professional anglers are making the switch to single rattle style baits. Pair that with the legendary LC Series squarebill action and high buoyancy that has made this lineup one of the most sought-after in the industry, and you have a crankbait that doesn't just fish well — it fishes smarter.

Features

• Single knocker internal rattle produces a deep "click-click-click" sound
• Preferred by tournament pros for attracting larger, more selective bass
• High buoyancy for natural deflection off rocks, wood, and hard cover
• Legendary LC Series squarebill action — proven in tournaments across the country
• Available in Lucky Craft's detailed, realistic color combinations
• Runs 2–3 feet deep — ideal for shallow to mid-depth cover

Specs

• Length: 2-1/8"
• Weight: 1/3 oz
• Type: Floating
• Depth: 2–3 ft

Best For

• Techniques: Squarebill cranking, deflection fishing, cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When the standard rattles aren't getting bit, the Lucky Craft LC 1.0 DRS gives you a different sound profile that triggers bigger fish. Same legendary LC action — with a pro-preferred rattle that makes all the difference.

The 6th Sense Cloud 9 C15 Deep Diving Crankbait is the deepest-running model in the Cloud 9 series — engineered for the 13–17 foot depth range where bass stack on deep ledges, offshore humps, and submerged structure during summer and fall. The unique bill and body profile achieves true running depth at 13–17 ft while maintaining the stabilized action needed to stay in the strike zone through bottom contact and structure deflection — the engineering challenge that separates a functional deep diver from one that rolls and blows out at depth.

At 3" and 1 oz, the C15 carries the mass needed to load a long-cast deep diving bill and reach depths that lighter crankbaits cannot access on standard tackle. 2 colors.

Key Features

• 13–17 ft True Running Depth — The deepest-running model in the Cloud 9 lineup; the C15 designation targets the 13–17 foot depth zone — the primary holding depth for bass on deep ledges and offshore structure during summer and fall on most major reservoirs; the bill geometry is engineered to achieve true running depth on a standard long cast with 12–17 lb fluorocarbon on a medium-heavy baitcast setup.
• Unique Bill & Body Profile — Stabilized Action at Depth — The bill and body were co-engineered to maintain stabilized action at 13–17 ft; deep diving crankbaits are prone to rolling and blowing out at depth when they contact bottom or structure — the Cloud 9 C15’s profile maintains consistent wobble and tracking through bottom contact and deflection off deep structure where stabilized action is most critical.
• 3" / 1 oz — Deep Diving Mass — The 1 oz weight provides the casting mass needed to load a long-cast deep diving bill and reach 13–17 ft on a standard retrieve; heavier than the C10 (5/8 oz) to compensate for the additional bill resistance required to achieve the deeper running depth; 3" body matches the profile of larger shad and baitfish that bass key on in deep water during summer and fall.
• Premium Color Schemes for Deep Water — Color palette developed for deep water applications where light penetration affects color visibility at 13–17 ft; Crimson Craw for bottom-contact structure fishing where crawfish are the primary forage on deep rocky structure, Baby Crappie for open water ledge fishing where crappie and larger baitfish are present as forage for big bass.

Cloud 9 Series Depth Comparison

Color Guide

• Crimson Craw — Crimson crawfish pattern; effective for bottom-contact fishing on deep rocky and hard-bottom structure where crawfish are the primary forage; crimson tones provide high contrast and visibility at 13–17 ft in stained water while matching the coloration of active crawfish on deep structure.
• Baby Crappie — Realistic baby crappie imitation; effective for open water ledge fishing where crappie and larger baitfish are present as forage for big bass; the larger 3" C15 profile is well-suited for matching the crappie and larger baitfish profile that trophy bass key on in deep water during summer and fall.

Best For

• Deep Ledge Fishing (13–17 ft) — The primary application for the C15; drag the bait along the top of a deep ledge at 13–17 ft and let it deflect off the edge to trigger strikes from bass stacked on deep ledge drops during summer and fall; the C15 reaches depths that the C10 (8–12 ft) cannot access on standard tackle.
• Offshore Humps & Deep Structure — Submerged humps, deep channel edges, and offshore rock piles in the 13–17 ft range; the stabilized action maintains consistent wobble through bottom contact on irregular deep structure — critical for keeping the bait in the strike zone at depths where most crankbaits lose their action.
• Summer & Fall Deep Bass — Bass move to the deepest available structure during peak summer heat; the C15’s 13–17 ft depth range covers the deepest summer holding zones on most major reservoirs; Crimson Craw for rocky deep structure, Baby Crappie for open water ledges where larger forage is present.
• Trophy Bass Targeting — The larger 3" profile and deep running depth target the biggest bass that hold on the deepest available structure during summer; big bass often hold deeper than average-sized fish on the same ledge — the C15 reaches the depth zone where trophy fish are most likely to be holding.

The Heddon Spook Boyo Topwater Walking Bait  proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit any of the larger bodied lures, then it’s the BOYO’s time to shine.

The BOYO measures in just below the Super Spook Jr at 3 inches long, but still packs a punch at 3/8 of an ounce. It carries inside of it the same construction as the other spook models with a single lead rattle in the tail to aid in walking and sound to bring fish to the surface, as well as the aesthetics which make a spook such a wonderful lure! Pick some up today for immediate topwater fishing success.

• Available in fresh and saltwater patterns
• Quality components
• Same spook walk-the-dog action
• 3 inches long
• 3/8 oz.

Atlas Mike’s Magic Thread is the ultimate solution for securing bait quickly and easily—no knots needed! Whether you're wrapping roe bags, liver, shrimp, or soft baits, this elastic thread gives you a strong, secure hold with just a few wraps and a quick pull to tighten. Ideal for freshwater and saltwater anglers alike, Magic Thread keeps your bait in place longer so you can focus on fishing.

Key Features:

• No Knots Required – Simply wrap, pull, and it holds tight!

• Versatile Use – Perfect for securing roe, liver, shrimp, or soft baits.

• Strong & Stretchy – Durable elastic thread stretches and grips securely.

• Mess-Free Application – Keeps your hands clean while baiting.

• Available in Multiple Colors – Choose the color that best matches your bait presentation.

Perfect for salmon, steelhead, trout, catfish, and more, Atlas Mike’s Magic Thread is a must-have in every angler's tackle box. Fast, easy, and reliable—just wrap it up and fish on!

Quantity 1

Drop the Strike King Tour Grade Football Jig into deep water and feel the difference. The wide football-shaped head rocks and rolls across the bottom with a lifelike, stand-up posture that drives big bass crazy. A flat eye line tie keeps everything aligned for true, powerful hook sets — backed by an extra-sharp Gamakatsu 60° round bend hook that doesn't miss. Durable powder-coated paint, color-matched weedguards, and premium skirts round out a jig built for tournament-level performance.

Key Features

• Wide football-shaped head — superior bottom feel and stand-up action
• Flat eye line tie — keeps line, knot, and jig perfectly aligned
• Extra-sharp Gamakatsu 60° round bend hook — drives home true hook sets
• Durable powder-coated finish — chip-resistant color that lasts
• Color-coordinated weedguards — snag-resistant through heavy cover
• Premium skirts — lifelike action and color on every fall

Specifications

Lucky Craft LC 0.5 Squarebill Crankbait

There's a reason cover fishermen across the country swapped out their balsa wood crankbaits for the Lucky Craft LC Series — and the LC 0.5 is a perfect example of why. Part of the original lineup that revolutionized plastic squarebill cranking, the LC 0.5 delivers the same legendary LC performance in a compact, versatile size that excels in the shallowest, tightest cover you can find.

Built as a high-floating plastic crankbait, the LC 0.5 deflects naturally off rocks, wood, and hard structure — triggering the reaction strikes that cover-holding bass can't resist. It's far more durable than the balsa predecessors it replaced, holds up season after season, and reigns supreme in the heavy, hard rocky bottom areas where the biggest bass lurk.

Features

• High-floating design deflects off rocks, laydowns, and hard cover naturally
• Compact size ideal for shallow, tight-cover situations
• Far more durable than balsa wood crankbaits — built to last
• Erratic deflection action triggers reaction strikes from cover-holding bass
• Part of the legendary LC Series — the crankbait that replaced balsa in tackle boxes everywhere
• Premium Lucky Craft construction with realistic, proven color patterns

Best For

• Techniques: Squarebill cranking, deflection fishing, shallow cover cranking
• Conditions: Rocky banks, laydowns, rip-rap, hard bottom, ultra-shallow water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Perfect For

When bass are buried in shallow cover and you need a squarebill that can take a beating and keep deflecting, the Lucky Craft LC 0.5 delivers. Compact, tough, and proven — a must-have in any cover fisherman's box.

Picasso Finesse School-E-Rig

When bass have seen every spinnerbait in the box, the Picasso Finesse School-E-Rig gives them something they haven’t. The smallest rig in the Picasso lineup, it’s built for pinpoint accuracy around docks, blowdowns, laydowns, and tight structure where a full-size umbrella rig just won’t fit.

Two Configurations

• 3-Wire Finesse (3.5" wires) – The most compact option. Ideal for ultra-precise casts into tight cover. Pairs perfectly with smaller swimbaits, paddle tails, and grubs.
• 5-Wire Standard Finesse (5" wires) – Slightly larger head and longer wires for a bigger profile while still staying in the finesse category.

Key Features

• Compact design for accurate casting around structure
• Deadly alternative to a spinnerbait – a presentation bass rarely see
• Works great with Picasso Smart Mouth Jig Heads in 1/16 & 1/8 oz
• Available in 3 swimbait sizes: 5" Finesse Shad, 6.75" Junior Shad, 8" Original Shad

Note: Soft baits and jig heads are not included.

Perfect for pressured fisheries, clear water, and any situation where finesse is the key to getting bit.

The Zoom Ultravibe Speed Craw is a 3.5-inch craw bait built around a high-vibration claw design that generates maximum water displacement and vibration on the retrieve — especially on a swim jig, where the distinct claw shape pumps and flutters to produce a lifelike crawfish swimming action. The “Ultravibe” name reflects the claw geometry: shaped to move more water and produce more vibration than a standard craw profile at the same retrieve speed. Versatile across multiple rig styles. 12 per pack.

Key Features

• High-Vibration Claw Design — Maximum Water Displacement — The Ultravibe Speed Craw’s claws are shaped to generate maximum vibration and water displacement on the retrieve; the claw geometry produces more movement per inch of retrieve than a standard craw profile, making the bait detectable to bass through their lateral line at greater distances; most effective on a swim jig or steady retrieve where the claws are continuously pumping and fluttering.
• Swim Jig Trailer — Primary Application — The Speed Craw’s claw action is most pronounced on a swim jig; the claws pump and flutter on a steady retrieve, producing a lifelike crawfish swimming action that complements the swim jig’s lateral movement; the vibration generated by the claws adds a tactile element to the presentation that bass detect through their lateral line in both clear and stained water.
• Versatile Rig Compatibility — Effective as a jig trailer (flipping and casting jigs), on a Texas rig, Carolina rig, and shaky head; the compact 3.5" profile fits a wide range of hook sizes and jig styles; the claw action remains effective on the fall and during slow retrieves on bottom-contact rigs.
• 3.5" Profile — 12 Per Pack — The 3.5-inch size is a versatile mid-size craw profile that matches a wide range of crawfish sizes; 12 baits per pack.

Color Selection Guide

Best For

• Swim Jig Trailer — Thread the Speed Craw on the back of a swim jig and retrieve steadily along grass edges, laydowns, and dock lines; the claw vibration adds a tactile element to the swim jig presentation that draws bass from a distance.
• Jig Trailer — Flipping & Casting — Effective on the back of a flipping or casting jig; the claws rise into the defensive crawfish posture on the bottom and flutter on the fall, triggering strikes from bass holding tight to structure.
• Texas Rig & Carolina Rig — Effective on a Texas rig for fishing through heavy cover and on a Carolina rig for covering open water and transition areas; the claw action remains effective on the fall and during slow drags along the bottom.
• Shaky Head — The compact 3.5" profile pairs well with a shaky head for a finesse craw presentation; the claws flutter on the shake and produce vibration on the fall that triggers strikes from pressured bass.

The Swimbait Republic Glideway 126 Glide Bait is a premium downsized glide bait engineered for exceptional performance in a compact package. Measuring 126mm (approximately 5 inches / 4.9") and weighing 1 oz, this floating glide bait delivers the smooth, responsive action typically seen in much larger swimbaits—making it ideal for targeting bass, pike, musky, and other predatory fish when downsizing is key.

Out of the box, the Glideway 126 runs as a slow-floating bait, allowing versatile presentations from surface walks to depths of 10-12 feet with a variable sink rate. It features tunable weighting (includes sticker weights for slow-sink or ultra-slow-sink setups), letting anglers customize the fall rate and suspending behavior for precise control. The bait excels with a smooth, controlled S-swim glide, extreme responsiveness, electric reactive rhythm, and stable tracking on any retrieve speed—whether twitched aggressively or worked slowly.

Equipped with ultra-sharp BKK Super Strong treble hooks (typically size 4X) for reliable hooksets, and a replaceable soft silicone tail for durability and lifelike movement. Recommended gear includes 10lb braid with a 12lb fluorocarbon leader, a size 200-201 reel (any ratio), and a moderate-action rod rated around 1oz lure weight.

Perfect for finesse glide bait fishing, clear water conditions, pressured fish, or when matching smaller forage, the Glideway 126 combines garage-crafted innovation with worldwide-tested reliability. This "tiny but mighty" freestyle glide bait punches far above its size—delivering big bites in a small, highly detailed package.

The Eurotackle Z-Spender 2" Micro Suspending Jerkbait is a unique bait in the micro jerkbait category. We made our 2" Z-Spender 1/8oz and perfectly suspending which makes it the only one with that specification in its size category. The profile, one-of-a-kind erratic action, balancing system and realistic or original color patterns all contribute to the incredible fish-catching ability of the Z-Spender.

This deadly package is finished off with two Eurotackle custom treble hooks, designed to increase hookup percentages with superior light-wire penetration. The micro jerkbait will excel on Crappie, Trout, Bluegill, Perch, Walleye and Bass. The Eurotackle Z-Spender is at its best when fished with 3lb. to 6lb. fluoro, with a sweet spot in the 4 and 5 lbs test range. Line diameter will affect the depth it is able to reach and the castability. Twitch it, Pause it and set the hook! Size: 1/8oz - 2" - 1 Pack

The Strike King KVD Jerkbait is built around one idea: maximum action on every twitch. Roll, wiggle, and flash combine into a presentation that bass can't ignore — whether you're ripping it on a slack line or letting it suspend on the pause. A built-in weight transfer system loads the bait for long, accurate casts, while 3D eyes and premium black nickel hooks round out a lure that looks and performs like a tournament winner. Available in two sizes to match the depth and conditions you're fishing.

Key Features

• Roll, wiggle & flash action — triggers strikes on the twitch and the pause
• Weight transfer system — loads for maximum castability and distance
• 3D eyes — lifelike, realistic finish that draws fish in close
• Premium black nickel hooks — sharp, strong, and corrosion-resistant
• Two sizes — J200 for finesse presentations, J300 for bigger profiles

Specifications

Lucky Craft Super Sammy 132 Topwater Lure

It was early summer at Lake Fork. The big fish had pushed down to 20 feet, and most anglers had given up on topwater. Not Bassmaster Elite champion Takahiro Omori. Armed with a prototype of what would become the Lucky Craft Super Sammy 132, he worked the surface with patience and persistence — and was rewarded with a memorable 10 lb bass that proved this bait could pull giants up from the depths. That fish gave this lure its nickname: the Super Sammy 10LB.

The secret is the 132's large profile. At 5-1/3" and 1 oz, it displaces a serious amount of water with every side-to-side walk-the-dog motion, sending out vibrations and surface disturbance that draw bass from a greater distance than smaller topwaters can reach. When big fish are deep and reluctant, the Super Sammy 132 gives you the reach and the presence to pull them up.

Features

• Large 5-1/3" profile displaces more water — draws fish from greater distances
• Walk-the-dog action with constant side-to-side motion triggers reaction strikes
• 1 oz weight for long, accurate casts to reach fish holding in open water
• Proven on 10 lb+ bass by Bassmaster Elite pro Takahiro Omori
• VMC treble hooks for strong, reliable hooksets
• Floating design for easy surface presentation and control

Specs

• Length: 5-1/3" (132mm)
• Weight: 1 oz (28.0g)
• Depth: Surface
• Type: Floating
• Hook Size: VMC #2 / #2 / #2

Perfect For

When you want to target big bass with a topwater that has the size and presence to pull them up from depth, the Lucky Craft Super Sammy 132 is the bait. Cast it, walk it, and hold on — this is the lure that catches the fish of a lifetime.

Unlock the power of the Nichols DUH Spoon 3/4oz, an expertly crafted jigging lure designed to mimic injured baitfish with a fluttering fall and lifelike action. Ideal for forward-facing sonar (FFS) techniques, this spoon excels in both deep and shallow water, enticing bass, walleye, trout, stripers, and inshore species like redfish and snook.

Evolving from the classic Blade Runner design, the DUH Spoon blends proven performance with modern upgrades, offering superior hook-up ratios and durability. Perfect for vertical jigging around structure or targeting suspended fish, it reduces line twist and flashes like dying forage — making it a go-to for anglers chasing trophy catches.

Specifications

Benefits

• Enhanced Catch Rates: Lifelike action and flash trigger more strikes from wary fish.
• Versatile Use: Works for jigging, trolling, or FFS across freshwater and saltwater.
• Durable Design: Corrosion-resistant finishes and strong hooks ensure long-term use.
• Reduced Line Twist: SPRO ball-bearing swivel improves casting and retrieval.
• Customizable Options: Multiple colors match local baitfish patterns.
• Proven Performance: Evolved from a trusted design for reliable results.

The Hog Farmer 5 Wire 8 Blade Rig is perfect for simulating fleeing baitfish, with smooth nickel blades and heavy-gauge wire arms.

It can withstand the punishment of holding multiple large fish, thanks to the high-quality swivels and 80-lb safety swivel snaps on each arm.

The Eurotackle Z-Cranker 1.5" Micro Crankbait is considered as the most effective medium diving micro crankbaits on the market. Reaching up to 5 feet in depth, this high quality hard bait provides high flash and very strong yet stable wobble. After 2+ years of testing in the US the ultimate micro crankbait concept became a reality. With a weight of 1/8 oz the Z-Cranker will be a great option for your ultra light and light set up.

We balanced it so it is slow floating and allows quick pauses without seeing the bait quickly come straight back up. Our new crankbait has a super-low center of gravity and will gives off the overwhelming flash and acrobatic bottom-contact action. This micro crankbait is a must when fishing for Crappie, Trout, Bluegill, Walleye, Panfish and Bass! You can fish it a lot of different way including casting or trolling. The Z-Cranker is offered in a variety of colors that including UV color patterns. Size: 1/8oz - 1.5" - 1 Pack

The Strike King Pro Model Series 3 is a proven deep-diving crankbait built to put bass in the boat. At just 2 inches and 1/4 oz, it punches well above its weight — casting effortlessly to the 8-foot depth range where big fish hold tight. Use it as a search bait to cover water fast and dial in active feeding zones.

Like all Strike King Pro Model Crankbaits, the Series 3 features attention-grabbing 3D eyes and free-floating rattles that trigger reaction strikes even on tough days. Its compact profile makes it ideal for pressured fisheries where finesse meets power.

Key Features

• Compact 2" body — highly castable despite its deep-diving design
• Targets the 8-foot depth range — ideal for ledges, points, and submerged structure
• 3D eyes for a lifelike, predator-triggering appearance
• Free-floating internal rattles for maximum sound and vibration
• Floating action — rises on the pause to trigger hesitant fish
• Available in proven Strike King color patterns

Specifications