Freshwater Lures

A must-have for all big bait enthusiasts, the Baitsanity Explorer Gill Glide Bait delivers an ultra-realistic bluegill profile and an unrivaled action that big bass simply can’t resist. Molded with an anatomically correct profile and details, the Baitsanity Explorer Gill Glide Bait features a single joint construction, which generates a wide side-to-side “S” swimming action that draws the curiosity of fish and triggers ferocious strikes.

It also features silicone attachments on the inside of the joints to reduce noise as it glides back and forth for a more natural presentation that will fool even the most discerning of bass. Adding to its realism, the 3D scales feature a three-level grain design, which is a progression of texturing that adds more depth to make the bait look more lifelike.

Moving down to the back end, the Baitsanity Explorer Gill Glide Bait features a patent pending tail connection system, which allows anglers to change the stock tail out with different tail styles to create different actions or simply replace old worn-out tails to keep that bait in tip top condition. Armed with a set of premium treble hooks that are ready to chase trophy-caliber bass right out of the package, the Baitsanity Explorer Gill Glide Bait offers a deadly bluegill imitation that will help you catch your next PB.

Image shows without hooks but the bait does come with hooks and split rings.

Specs

Jigs are not all the same and the Bass Patrol Football Jigs are in a class of their own.  They have a japanese style head and each one is hand tied for longevity and durability.  The premium skirts and Gamakatsu hooks put this little baby up an a very tall pedestal.  

The low price of these jigs does not represent the quality and you can loose them without throwing a temper tantrum.  

The Megabass X-Nanahan+1 Jerkbait is a fusion of Shinji Sato's expertise and Yuki Ito's engineering, resulting in superior castability and precision. Its unique hydrodynamics and high-volume body provide an intuitive handling and excellent swimming response. Experience long-distance casting and lifelike action with this pro-level jerkbait.

Action:

As a top-of-the-line jerkbait, the Megabass X-Nanahan+1 delivers a high-pitch roll-action on a straight retrieve, creating lifelike movements that attract and trigger chase bites. Its sharp darting action and flicker-flash further entice target fish, making it a must-have for any angler looking to reel in the big ones.

The Lobina Rico Suave is the ultimate topwater walking bait. “Walking the dog” was never so easy. This handcrafted topwater bass bait dances and darts with the slightest rod movement. When the waters call for quiet, natural actions, answer with the smooth moves of the RICO Suave’.

Specs: 4 1/2”, 1/2 oz. Owner black nickel #2 front and #4 back hooks, oval split ring on the nose.

Gamakatsu Trailer SP Hooks

Great for spinnerbaits and swim jigs.

The Snag Proof Pro Series Phat Frog has all the features you're looking for when frog fishing.  Take a look at the rundown of excellent features Snag Proof has put into this amazing hollow body frog.

WATER EVAC SYSTEM

- designed to naturally expel any water infiltration while the frog is being fished for unbeatable buoyancy and consistent performance.

REAR-WEIGHTED BALANCE

- Snag Proof’s design is engineered to keep the frog heads-up when stationary and deliver maximum action when worked through sparse or the thickest of cover.

BRAID-SECURE LINE TIE

- Snag Proof’s machine-welded line tie eliminates even the slickest braided lines from slipping through the eye of the two-piece through-wire hook system.

SUPER HOLLOW BODY

- The hollow cavity design of Snag Proof frogs works together with our super-soft injection-moulded body and Water Evac System maximizing body compression and delivering higher percentage hook-ups.

360 HAND DESIGNED GRAPHICS

- Each Snag Proof design is created right here in the USA by our internationally renowned and award-winning lure designer Andrew Gardner. Snag Proof paint designs cover 360 degrees of the frog body so EVERY angle a fish sees is covered in the 14 new designs.

PRODUCT VIDEO

The Zoom Tiny Brush Hog 3" packs the proven multi-appendage action of the full-size Brush Hog into a compact 3-inch profile built for finesse presentations, pressured fish, and clear-water conditions. Fluttering arms, curly tails, and subtle legs move naturally with the slightest current or rod tip movement — producing lifelike action on the fall and during slow retrieves that triggers strikes from bass that won’t commit to a larger bait. Made from Zoom’s soft, salty plastic that bass hold on to longer. 15 per pack.

Key Features

• Compact 3" Finesse Profile — Downsized Brush Hog Action — The Tiny Brush Hog delivers the same proven multi-appendage action as the full-size Brush Hog in a 3-inch profile sized for finesse presentations; the compact size is most effective when bass are pressured, in clear water, or keying on smaller forage and won’t commit to a larger creature bait; the 3" profile also fits smaller hook gaps for finesse jig heads and light wire hooks used in finesse applications.
• Multi-Appendage Action — Fluttering Arms, Curly Tails & Subtle Legs — The fluttering arms, curly tails, and subtle legs move independently with the slightest current or rod tip movement, producing lifelike action on the fall and during slow retrieves; the multi-appendage profile displaces water from multiple directions, making the bait detectable to bass through their lateral line even in clear water where visual detection is primary.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce.
• Versatile Finesse Rig Compatibility — Effective on light Texas rigs, finesse Carolina rigs, shaky heads, Ned rigs, and drop shots; the compact 3" profile fits a wide range of finesse hook sizes and jig head weights; also effective as a small jig trailer on finesse jigs.
• 15 Per Pack — Fifteen baits per pack.

Color Selection Guide

Best For

• Shaky Head & Ned Rig — Finesse Bottom Fishing — Thread the Tiny Brush Hog on a shaky head or Ned rig jig head and work slowly along the bottom; the multi-appendage action produces movement on the shake and on the fall that triggers strikes from pressured bass; most effective in clear water and post-frontal conditions when bass are finicky.
• Drop Shot — Effective on a drop shot for suspending the Tiny Brush Hog above the bottom in the strike zone; the appendages flutter naturally on the drop shot with minimal rod movement, producing action that triggers strikes from bass that are holding tight to bottom structure.
• Light Texas Rig — Finesse Heavy Cover — Rig on a light Texas rig (1/16–1/8 oz) for a slow-falling finesse presentation through light to moderate cover; the compact 3" profile punches through cover more easily than the full-size Brush Hog while still delivering the multi-appendage action.
• Pressured Lakes & Clear Water — The primary scenario where the Tiny Brush Hog outperforms the full-size version; when bass have seen every large creature bait in the lake, downsizing to the 3" Tiny Brush Hog with a finesse presentation triggers.

The Berkley Vibrato Jigging Lure is a must-have for any avid angler. Its unique design allows for a natural vibrating action on the fall, making it irresistible to fish. With two treble hooks and a full wire body, this lure ensures a solid connection and increases your chances of catching more fish.

Perfect for light-biting fish, it's versatility and constant vibration makes it a go-to lure for any fishing situation.

Features:

• Perfect center of gravity gives the ideal control and action even in the lightest models
• Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to drop while popping intermittently
• Power jigging is effortless thanks to action that flutters on the fall and vibrates on the pull to mimic a wounded baitfish
• Upper back wire extends from the front hook to the rear hook allowing for a strong tie point
• Now with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength

Specifications:

Most tube baits smell like plastic. The Strike King Coffee Tube smells like the bottom of a lake — because real coffee bean granules and coffee bean oil are baked right into every bait. That natural, organic scent masks human and plastic odors, causes fish to hold on longer, and gives the plastic an earthy tone that mimics the look of a bass's favorite prey. Salt-impregnated for added weight and attraction, these 3.5-inch tubes are built to fool pressured fish that have seen everything else.

Key Features

• Real coffee bean granules & oil — natural organic scent fish can't resist
• Masks human and plastic scents — longer hold times, more hook-ups
• Natural earth tone tint — mimics the appearance of bass prey
• Salt-impregnated formula — added weight and fish-attracting properties
• 3.5-inch profile — versatile for tube jigs, drop shot, and Texas rig
• 12 proven color patterns — 8 baits per pack

Specifications

Ima Glide Fluke 125 Floating

Designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. Made with realistic 3D eyes and a grooved head design for better lure action.

The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless. 

The 6th Sense Cloud 9 C20 Deep Diving Crankbait is the deepest-running model in the Cloud 9 lineup — engineered for the 18–22 foot depth range where only the heaviest, longest-billed deep divers can reach on standard tackle. At 3.5" and 1.4 oz, the C20 carries the mass and bill surface area needed to achieve true running depth at 18–22 ft while maintaining the stabilized action that keeps the bait tracking true through bottom contact and structure deflection at extreme depth.

The shad-focused color palette reflects the forage reality at 18–22 ft — shad are the dominant forage in the open water column at these depths, making shad imitations and shad-adjacent attractor colors the most effective choices for deep ledge and offshore structure fishing. 7 colors.

Key Features

• 18–22 ft True Running Depth — The deepest-running model in the Cloud 9 series; the C20 designation targets the 18–22 foot depth zone — the extreme deep water range that only the heaviest deep divers can reach on standard tackle; the bill geometry is engineered to achieve true running depth at 18–22 ft on a long cast with 12–17 lb fluorocarbon on a medium-heavy baitcast setup.
• Unique Bill & Body Profile — Stabilized Action at Extreme Depth — The bill and body were co-engineered to maintain stabilized action at 18–22 ft; stabilized action at extreme depth is the most difficult engineering challenge in deep diving crankbait design — the C20’s profile maintains consistent wobble and tracking through bottom contact and deflection off deep structure where most deep divers lose their action entirely.
• 3.5" / 1.4 oz — Extreme Depth Mass — The heaviest and largest model in the Cloud 9 series; the 1.4 oz weight provides the casting mass and bill load needed to achieve 18–22 ft running depth on a standard retrieve; significantly heavier than the C15 (1 oz) and C10 (5/8 oz) to compensate for the additional bill resistance required to achieve extreme running depth; 3.5" body matches the profile of larger shad and baitfish that big bass key on in deep open water.
• Shad-Focused Color Palette for Deep Water — The C20 color palette is shad-dominant — Shad Craft, Shad Shell, Shad Fantasy, Ghost Pro Shad, and Shad-Treuse — reflecting the forage reality at 18–22 ft where shad are the primary open water forage; attractor colors (Chartreuse Pro Blue, Lavender Citrus) for stained water and low-light conditions where natural shad imitations lose visibility at extreme depth.

Full Cloud 9 Series Depth Comparison

Color Guide

• Shad Craft — Realistic shad craft imitation; effective in clear to lightly stained water for open water ledge fishing when bass are keying on shad at depth; detailed shad profile triggers strikes from sight-feeding bass on deep ledges and offshore structure.
• Shad Shell — Shad shell finish with iridescent sheen; effective in clear water where the iridescent finish mimics the natural flash of shad scales at depth; the shell finish provides a different light-reflecting profile than standard chrome shad colors for pressured fish on heavily fished ledges.
• Shad Fantasy — Shad fantasy pattern; effective in clear to lightly stained water for bass keying on shad in open water; provides a slightly different shad profile than standard imitations for pressured fish that have seen conventional shad colors.
• Chartreuse Pro Blue — High-visibility chartreuse with pro blue accent; most effective in stained water and low-light conditions where chartreuse provides maximum visibility at 18–22 ft; chartreuse tones remain visible at extreme depth in stained water where natural shad imitations become invisible.
• Lavender Citrus — Lavender citrus attractor pattern; effective in stained water and low-light conditions; lavender and citrus tones provide high contrast and visibility at extreme depth in off-color water where natural baitfish colors lose effectiveness.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water ledge fishing when bass are keying on shad in open water; ghost finish allows light to pass through the body for a lifelike translucent baitfish appearance at depth that triggers strikes from pressured bass on heavily fished ledges.
• Shad-Treuse — Shad and chartreuse combination; bridges the gap between natural shad imitation and high-visibility attractor; effective in lightly stained water where a shad profile with added chartreuse visibility outperforms both pure natural imitations and pure attractor colors.

Best For

• Extreme Deep Ledge Fishing (18–22 ft) — The primary application for the C20; drag the bait along the top of a deep ledge at 18–22 ft and let it deflect off the edge to trigger strikes from bass stacked on the deepest ledge drops during peak summer; the C20 reaches depths that the C15 (13–17 ft) and C10 (8–12 ft) cannot access on standard tackle.
• Open Water Shad Schools — Shad-focused color palette and 3.5" profile for targeting bass feeding on shad schools suspended in open water at 18–22 ft; the C20’s depth range allows it to reach suspended bass that are holding below the depth range of lighter deep divers.
• Peak Summer Deep Bass — Bass move to the deepest available structure during peak summer heat; the C20’s 18–22 ft depth range covers the extreme summer holding depth on major reservoirs where bass seek the coldest available water; shad patterns for open water ledges, chartreuse attractor colors for stained water conditions.
• Trophy Bass Targeting — The largest profile (3.5") and deepest running depth in the Cloud 9 series for targeting trophy bass that hold on the deepest available structure; big bass often hold deeper than average-sized fish on the same ledge — the C20 reaches the extreme depth zone where trophy fish are most likely to be holding during summer.

Picasso Willow Blades

Split Rings Included

Lucky Craft LC 0.3 Squarebill Crankbait

Big LC performance. Tiny package. The Lucky Craft LC 0.3 Squarebill Crankbait is the smallest member of the legendary LC lineup, and it brings the same explosive, fish-catching action that made the LC Series famous — scaled down to 1.5" for situations where a full-size crankbait is simply too much.

When bass are pressured and ignoring larger presentations, the LC 0.3 silently hunts through shallow banks with a tight, subtle wobbling action that appeals to predators of every size. It's equally at home on a heavily fished tournament lake as it is on a small creek or backyard pond — anywhere fish are finicky and a downsized approach makes all the difference.

Features

• Micro 1.5" profile — ideal for pressured fish that ignore larger baits
• Tight wobbling action that hunts naturally through shallow cover
• Runs 1–2 feet deep — perfect for ultra-shallow banks and flats
• Lightweight 1/10 oz design for finesse presentations on light tackle
• Proven LC squarebill deflection action in a bite-size package
• Effective in small bodies of water: creeks, ponds, and backwater areas

Specs

• Length: 1.5"
• Weight: 1/10 oz
• Depth: 1–2 ft
• Type: Floating / Squarebill Crankbait

Best For

• Techniques: Finesse cranking, shallow cover, deflection fishing
• Conditions: Pressured fisheries, clear water, post-cold front, small water
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass, Panfish
• Water: Creeks, ponds, shallow flats, backwater areas

Perfect For

When the big baits aren't getting bit, downsize to the Lucky Craft LC 0.3 and let the legendary LC action do the work. Small bait, big results.

Ima Glide Fluke 178 Floating was designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless.

Key Features: Realistic 3D eyes, Grooved head design for better lure action & Extended rear hook placement for better hookups. 178mm Floating 70g, Sinking 80g.

Ima Glide Fluke 178 Sinking

Designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless.

Key Features: Realistic 3D eyes, Grooved head design for better lure action & Extended rear hook placement for better hookups. 178mm Floating 70g, Sinking 80g.

Designed specifically to come through grass, without hanging up or losing effectiveness, the Beast Hunter coordinates the size of the lure’s body and thickness of its sides with the length and width of the lip. On 14-pound fluorocarbon it dominates the 10 to 13 foot range. With a very natural wobble – not too wide, not too tight – a subdued knocking sound not to turn off spooky bass, the Beast Hunter is a power bait that doesn’t overpower the situation.

Its design incorporates a small fixed weight inside, which maximizes diving depth while preventing the lure from tumbling and getting fouled on the cast. The sidewalls are 2.0mm thick which distributes the overall weight proportionately throughout the body enabling it to stop quicker as it doesn’t glide forward. The diving angle is also tuned so when you come in contact with the weeds, softly lift up on the rod.
The Beast Hunter will back slide and glide right over the vegetation. Every aspect of this lure is made to maximize performance.

LENGTH:　67 mm, 2.64 inches
WEIGHT:　23 g, ¾ oz.
HOOKS: #2
DEPTH: 10-13 feet (on 14 lb. fluorocarbon)
CLASS:　Mid-range Crankbait

Master the art of Midwest finesse with the Z-Man TRD MinnowZ, a slender 3.5-inch baitfish imitation designed to mimic a wide variety of small forage species. Built with Z-Man's legendary 10X Tough ElaZtech superplastic, this bait offers unmatched durability and extreme buoyancy that keeps it performing long after traditional soft plastics have failed.

The TRD MinnowZ features a unique, small flat tail that provides two distinct actions: it accentuates a darting, quivering movement when rigged vertically or a graceful gliding action when oriented horizontally. This versatility makes it a "must-have" for tournament anglers facing tough conditions or clear-water predators that require a more subtle, natural presentation.

Key Features:

• Anatomical Baitfish Profile: Accurately mimics minnows, fry, and small baitfish preferred by both freshwater and saltwater predators.

• 10X Tough ElaZtech: Delivers extraordinary durability, allowing you to catch dozens of fish on a single lure without tearing.

• Salt-Free Formulation: Ensures extreme buoyancy, allowing the bait to stand up or glide effortlessly for a realistic vertical presentation.

• Versatile Rigging Options: Perfectly suited for a Ned Rig, drop shot, split shot, or even weedless around heavy cover.

• Optimized for Finesse: Pairs seamlessly with Z-Man Finesse ShroomZ, NedlockZ, and Finesse BulletZ jigheads.

• Proven Performance: A top choice for Midwest Finesse enthusiasts (including Ned Kehde) for targeting largemouth, smallmouth, and inshore saltwater species.

The Picasso Football Jig has an almost completely recessed line tie to assure the jig "rolls" out of any rocky cover without hanging up. The textured head creates traction causing the jig to rock back and forth instead of just "skidding" or "skating" across the bottom. This gives the skirt and plastic trailer more action to entice a bass to strike.

This jig also has a very vertical fall which makes it great for "stroking" or fishing vertical structure such as bridge abutments. Made with a Gamakatsu hook to ensure penetration even in deep water. Comes in 11 fish-catching colors. 

Style: Fantasy Football Jig

Sizes: 1/4 oz, 3/8 oz, 1/2 oz