Freshwater Lures

Berkley PowerBait Power Worm

If you want a plastic worm with a little more action, the Berkley PowerBait Power Worm delivers. Its ribbontail design swims naturally on the fall, quivers on twitches, and kicks on short hops — giving bass a lifelike target that's hard to pass up. The soft but firm texture feels natural in the fish's mouth, and Berkley's exclusive PowerBait scent and flavor formula causes fish to hold on up to 18 times longer than unscented baits, giving you more time to feel the bite and drive the hook home.

Ideal for lakes, reservoirs, streams, and rivers, the Power Worm is a versatile go-to that works year-round on a wide range of techniques.

Features

• Ribbontail action — swims naturally on the fall, twitches, and short hops
• Soft but firm texture — feels natural, stays durable through multiple fish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig, Carolina rig, shaky head, or weightless
• Available in 7" (10 per pack) and 10" (6 per pack)

Best For

• Techniques: Texas rig, Carolina rig, shaky head, weightless
• Conditions: Lakes, reservoirs, streams, rivers — year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Reaction Innovations' soft plastics are one of the best! The Reaction Innovations Double Wide Beaver is a bigger version of the original beaver. The reason for their success is obvious when you look at their baits. The plastic is soft and flexible but tough enough to stay up on the hook.

They are loaded with salt for the natural taste a bass needs to hold on longer, and their unique designs are unlike anything else on the market today. But maybe the biggest reason for their success with fishermen and with the fish are the fantastic colors they are able to put into these baits.

Andre Moore, has the on-the-water experience and bass catching know-how to design the right bait and produce the best colors to consistently catch fish. The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for flipping big fish.

This bait moves a lot of water with the ribbing on the side, the large double paddle tail and the shorter paddles set at 90 degrees. The fantastic two and three color patterns Reaction Innovations has been able to perfect gives these baits the striking color patterns of a hand pour at the price of injected baits.

6 per pack

The Rapala Crush City Ned BLT is a finesse soft plastic built for bass anglers who know that sometimes less is more. Made from durable TPE material with maximized buoyancy, the Ned BLT floats naturally on a Ned rig jig head, standing upright in the strike zone to trigger bites when nothing else will. Its tapered, ribbed tail delivers subtle, lifelike action with the slightest movement — deadly in pressured or post-frontal conditions. Built with Rapala's Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- TPE construction — durable, floating plastic
- Maximized buoyancy for natural stand-up presentation
- Tapered, ribbed tail for subtle finesse action
- Stands up a 1/4 oz VMC® Ned Rig Jig or rigs as a drop-shot
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 12 proven colors

Specifications

The Savage Gear Pulse Tail Shiner LT 7" are great from bass to redfish, Northern pike to speckled trout, many predators rely on some blend of vision and smell to locate prey; but across the board, vibration and water displacement play a significant role in forage location. Savage Gear capitalizes on these predatory instincts with the new family of Pulse Tail soft plastic baits.

Comprising the Pulse Tail Bluegill, Pulse Tail Shiner, Pulse Tail Mullet and Pulse Tail Baitfish, this innovative lineup excels at stimulating a predator’s feeding instinct. The first three baits are designed after particular forage, while the Pulse Tail Baitfish presents a more broadly applicable form that easily resembles a wide range of freshwater and saltwater forage species. For each of these models, the split rear fin design creates a realistic pulse swimming action that mimics the surge of a fleeing forage fish.

• Line Thru
• 7"
• 3 1/4oz

The Evergreen JT Topwater Bait delivers a fleeing baitfish action that is awesome around pressured and weary fish. Completely silent, the Evergreen JT Topwater Bait is inspired from the balsa topwater baits that were a staple throughout the early years of competitive bass fishing.

Designed with a compact, slim body, the Evergreen JT is perfectly sized for all species of bass and stripers delivering a brisk walk the dog action with little effort. At rest, the Evergreen JT sits with a nose-up at a 45-degree angle that entices bass to strike.

Internally, the Evergreen JT is built with a fixed weighting system, it won't move,  which extends casting distance and decreases wobble, so the trebles remain straight and ready for strikes. Offered in a number of colors, the Evergreen JT delivers a killer topwater presentation that excels on pressured waters. 

The PB Rat Wakebait is the lure that will land you your next Personal Best.  The PB Rats are a resin bait with a sleek contour body and a head and bill designed for searching for those Big Bites. They come in 2 styles a standard 2-piece and the PB crushing 3-piece.

The PB Rat Wakebaits come stock with gnarley VMC Split Rings and Owner Stinger Treble size 1 in the rear and 1/0 in the front.  PB Rats do come in solid colors however the swirl patterns are unique and no two swirl patterns are the same.  Tail colors may vary and are held on with a screw lock and can be easily changed after being chewed.

2-Piece - 5" Body - 2.3oz

3-Piece - 7" Body - 2.5oz

4-Piece - 9" Body - 3.5oz  

Colors will vary, may not match picture. Please call if you have any questions. Sorry no sales or discounts apply for this item.  

When bass push deep, the Strike King Pro Model Series 5 goes with them. At 2.6 inches and 1/2 oz, this compact deep diver punches well above its weight — casting a mile and diving straight into the 10–13 foot strike zone where big fish stack up. Free-floating rattles call fish in from a distance, 3D eyes add a lifelike finish, and the small profile makes it a deadly search bait when you need to cover water fast. One of Strike King's most trusted crankbaits, season after season.

Key Features

• Compact 2.6" body — highly castable despite deep-diving design
• Dives 10–13 feet — targets suspended bass and deep structure
• Free-floating rattles — maximum sound and vibration to attract fish
• Attention-drawing 3D eyes — lifelike finish that triggers reaction strikes
• Floating action — rises on the pause to trigger hesitant fish
• Available in 20 proven color patterns

Specifications

The Phenix Vibrating Jig is built around a custom Mustad 5/0 O'Shaughnessy Needle Point Black Nickel Hook. Attached to it is Phenix's Custom Stainless Steel Vibrating Blade using their Patented Blade Clip. The jig features the perfect combination of vibration, erratic action and weedlessness. The skirt is attached with a high quality rubber keeper which gives the jig maximum flaring action. The coned bait keeper keeps your trailers firmly in place.

Black Blade unless otherwise noted

The 6th Sense Quake 80SP Suspending Lipless Crankbait takes a fundamentally different approach to the standard lipless crankbait with a temperature-reactive suspension system that automatically adjusts hang time based on water temperature — suspending longer in cold water where fish are lethargic and require a longer pause to trigger strikes, and suspending shorter in warm water where fish are more active and a faster presentation is more effective. The result is a lipless crankbait that self-adjusts to the conditions without changing lures, making it a true year-round bait across all seasons. 

Key Features

• Temperature-Reactive Suspension System — The defining innovation of the Quake 80SP; the suspension system is engineered to vary hang time with water temperature — longer pause in cold water (below 55°F) where bass are lethargic and need more time to commit, shorter pause in warm water (above 65°F) where bass are active and a faster presentation triggers more strikes; eliminates the need to switch between sinking and suspending lipless crankbaits as seasons change.
• Suspending (SP) Action — Unlike standard sinking lipless crankbaits that fall on the pause, the Quake 80SP achieves neutral buoyancy and hangs in the strike zone on the stop; the pause is the primary trigger for reaction strikes from bass that follow the bait but won’t commit on a moving target — the suspending action gives fish the time they need to eat.
• Rip-Twitch-Pause Retrieve — Designed for a rip-then-twitch retrieve with a stop-and-go cadence; rip the bait to trigger reaction strikes, twitch to change direction and add erratic action, pause to let the suspension system work and give following fish time to commit; more versatile retrieve profile than a standard burn-and-kill lipless crankbait.
• Grass Flat & Flooded Grass Capable — Suspending action allows the Quake 80SP to be worked over grass flats and through flooded grass without the constant bottom contact and snag risk of a sinking lipless crankbait; pause the bait above the grass canopy to trigger strikes from bass holding just below the surface.
• Same Action as the Standard Quake 80 — Retains the proven tight, high-frequency vibration and action of the original Quake 80 lipless crankbait; the SP suspension system adds pause capability without sacrificing the retrieve action that makes the Quake 80 effective on a straight retrieve.
• Year-Round Versatility — Temperature-reactive suspension makes the Quake 80SP effective across all seasons — cold water winter and early spring fishing where a long pause is critical, transitional spring and fall fishing where variable pause times match changing fish activity levels, and warm water summer fishing where a shorter pause keeps the bait in the strike zone efficiently.

Color Guide

• Chrome Threadfin — High-flash chrome finish with threadfin shad imitation; maximum flash and realistic shad profile for clear water conditions where bass are keying on threadfin shad; effective on open water flats and main lake points where shad are the primary forage.
• Rayburn Ghost — Translucent ghost finish; effective in clear to lightly stained water where a more subtle, natural profile is preferred; ghost finishes allow light to pass through the body for a lifelike translucent baitfish appearance that triggers strikes from pressured bass.

Best For

• Cold Water Bass (Winter & Early Spring) — Temperature-reactive suspension system provides maximum hang time in cold water — the most critical period for suspending lipless crankbaits when bass are lethargic and require a long pause to trigger strikes; fish the Quake 80SP on a slow rip-pause retrieve over main lake points, channel edges, and submerged grass in 45–58°F water.
• Grass Flat Fishing — Suspending action allows the bait to be worked over and through grass flats without constant bottom contact; pause the bait just above the grass canopy to trigger strikes from bass holding in the grass; rip through the grass to trigger reaction strikes from bass buried in the vegetation.
• Transitional Season Fishing (Spring & Fall) — Temperature-reactive system automatically adjusts pause time as water temperatures fluctuate during spring and fall transitions; eliminates the need to constantly adjust retrieve cadence as daily water temperatures change — the bait self-adjusts to match fish activity levels.
• Pressured Bass — Stop-and-go retrieve and suspending pause give pressured bass a different look than the standard burn-and-kill lipless crankbait retrieve; the pause triggers strikes from fish that follow but won’t commit on a moving bait.

The 6th Sense Cloud 9 C25 Deep Diving Crankbait is the most extreme model in the Cloud 9 lineup — engineered for the 23–27 foot depth range that no standard deep diver can reach without specialized tackle. At 3.75" and 1.9 oz, the C25 is the largest and heaviest crankbait in the Cloud 9 series, carrying the mass and bill surface area required to achieve true running depth at 23–27 ft while maintaining the stabilized action that keeps the bait tracking true at extreme depth.

The pure shad color palette — five shad-focused colors with no attractor options — reflects the forage reality at 23–27 ft where shad are the only relevant forage in the open water column at these depths. The Cloud 9 series covers 8 to over 25 feet with four models, allowing anglers to precisely target any depth zone from shallow ledges to extreme deep water. 5 colors.

Key Features

• 23–27 ft True Running Depth — The deepest-running model in the Cloud 9 series and among the deepest-running production crankbaits available; the C25 designation targets the 23–27 foot depth zone that requires a long cast, heavy fluorocarbon (17–20 lb), and a medium-heavy to heavy baitcast setup to achieve on a standard retrieve; the bill geometry is engineered to achieve true running depth at 23–27 ft without requiring specialized deep cranking tackle.
• Unique Bill & Body Profile — Stabilized Action at 23–27 ft — The bill and body were co-engineered to maintain stabilized action at 23–27 ft — the most demanding engineering challenge in the Cloud 9 series; at extreme depth, the bill resistance and water pressure combine to destabilize most deep divers; the C25’s profile maintains consistent wobble and tracking through bottom contact and deflection off deep structure where other deep divers lose their action entirely.
• 3.75" / 1.9 oz — Maximum Deep Diving Mass — The largest and heaviest model in the Cloud 9 series; the 1.9 oz weight provides the casting mass and bill load needed to achieve 23–27 ft running depth on a standard retrieve; significantly heavier than the C20 (1.4 oz), C15 (1 oz), and C10 (5/8 oz); 3.75" body matches the profile of larger shad and baitfish that trophy bass key on in extreme deep water.
• Pure Shad Color Palette — All five C25 colors are shad-focused — Shad Sense, Threadfin Shad, Ghost Pro Shad, Wild Shad, and Shad-Treuse — reflecting the forage reality at 23–27 ft where shad are the only relevant forage in the open water column; at extreme depth, crawfish are not present in the water column and attractor colors lose effectiveness as light penetration diminishes; shad imitations and shad-adjacent colors are the only productive options at 23–27 ft.

Complete Cloud 9 Series Depth Guide

Color Guide

• Shad Sense — Realistic shad sense imitation; effective in clear to lightly stained water for open water ledge fishing when bass are keying on shad at extreme depth; detailed shad profile triggers strikes from sight-feeding bass on the deepest ledges and offshore structure.
• Threadfin Shad — Accurate threadfin shad imitation; highly effective when threadfin shad are the primary forage on the fishery; threadfin shad are the dominant open water forage species on most major southern reservoirs where extreme deep ledge fishing is most productive.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water where the ghost finish mimics the natural translucency of shad at extreme depth; ghost finishes allow light to pass through the body for a lifelike appearance that triggers strikes from pressured bass on heavily fished deep ledges.
• Wild Shad — Wild shad pattern; effective in clear to lightly stained water for bass keying on shad in open water at extreme depth; provides a slightly different shad profile than standard imitations for pressured fish that have seen conventional shad colors on heavily fished ledges.
• Shad-Treuse — Shad and chartreuse combination; the only color in the C25 lineup with added visibility; effective in lightly stained water where a shad profile with added chartreuse visibility outperforms pure natural shad imitations; bridges the gap between natural imitation and attractor at depths where pure attractor colors are no longer effective.

Best For

• Extreme Deep Ledge Fishing (23–27 ft) — The primary application for the C25; drag the bait along the top of the deepest available ledge at 23–27 ft to trigger strikes from bass stacked on the deepest ledge drops during peak summer; the C25 reaches depths that no other Cloud 9 model — or most production crankbaits — can access on standard tackle.
• Open Water Shad Schools at Extreme Depth — Pure shad color palette and 3.75" profile for targeting bass feeding on shad schools suspended in open water at 23–27 ft; the C25’s depth range allows it to reach suspended bass that are holding below the depth range of every other Cloud 9 model.
• Peak Summer Trophy Bass — Trophy bass often hold on the deepest available structure during peak summer heat; the C25’s 23–27 ft depth range and 3.75" profile target the biggest bass that hold at the extreme depth zone where most anglers cannot reach with conventional deep diving crankbaits.
• Heavily Pressured Ledges — On heavily fished ledges where bass have seen every standard deep diver presentation, the C25 reaches a depth zone that most anglers are not fishing; bass that have been caught and released on C10 and C15 presentations often drop to deeper structure — the C25 targets the depth zone where pressured fish relocate.

Designed with precision and cutting-edge technology, the Jackall TN 70 Lipless Crankbait stands out among its competitors. Its unique tungsten lip and revamped weight transfer system allow for unprecedented control, ensuring a smooth and accurate swim at any speed. Available in a variety of premium colors, this crankbait is truly in a league of its own.

The most unique offering is the Rapala Crush City Bronco Bug. The Bronco Bug offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

Features:

• Dolphin-Like Swimming Action
• “Bronco Buck” Kick when Jigged
• Soft Ribbed Hook Slots on Both Sides Maximize the Life of the Bait and Protect Hook Point
• Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation

The Strike King Rage Bug is built around one of the most effective soft plastic concepts in bass fishing: subtle action at ultra-slow speeds. Rage Tail™ flanges generate a unique, pulsing movement that triggers bites when other baits get ignored — whether you're flipping into heavy cover, dragging it on a Carolina rig, or using it as a jig trailer to add life to your presentation. Engineered with hi-grade plastics and an exclusive tail design, every Rage Bug is purpose-built to perform. Also available in Magnum size for big-bait applications.

Key Features

• Rage Tail™ flanges — unique pulsing action that works at the slowest retrieve speeds
• Exclusive tail design — engineered for a specific purpose, not a generic shape
• Hi-grade plastics — superior action, durability, and feel
• Versatile presentation — flip, pitch, Carolina rig, or use as a jig trailer
• Available in standard (4") and Magnum sizes — 7 per pack (standard)
• 5 proven color patterns across both sizes

Specifications

The 6th Sense Crush 50X Squarebill Crankbait is the finesse-sized squarebill in the Crush series — a 2.25", 3/8 oz profile built for the same shallow cover applications as the larger 100X but with a smaller baitfish profile that matches juvenile shad, small bluegill, and smaller forage that bass key on in clear water and pressured conditions. Designed for crashing thick shallow cover, ripping out of grass, deflecting off rocks, and burning in open water in the 2–5 foot depth range. The 50X finish delivers 3D gill plates, 3D eyes, and 3D scales for a hyper-realistic baitfish appearance, paired with sharp black nickel hooks. 12 colors.

Key Features

• Finesse Squarebill Profile — 2.25" / 3/8 oz — Smaller body and lighter weight than the Crush 100X (2.67", 5/8 oz) for matching smaller baitfish profiles and fishing lighter line; the 3/8 oz weight is ideal for lighter spinning or baitcast setups where the 5/8 oz 100X is too heavy; smaller profile triggers strikes from bass keying on juvenile shad and small bluegill in clear water and pressured conditions.
• Shallow Cover Design — 2–5 ft Depth — Squarebill profile and 2–5 ft running depth for shallow cover fishing; the square bill deflects off wood, rocks, and hard cover to change direction erratically and trigger reaction strikes from bass holding tight to structure; effective crashing laydowns, dock posts, riprap banks, and rocky points in the 2–5 foot zone.
• Grass Ripping Capability — Designed to be ripped through submerged grass and vegetation; the squarebill profile and 3/8 oz weight allow the bait to punch through grass and emerge cleanly on the rip, triggering reaction strikes from bass holding in and around the grass canopy.
• 3D Gill Plates, 3D Eyes & 3D Scales — The 50X finish package includes three-dimensional gill plates, eyes, and scales that create a hyper-realistic baitfish profile; the full 3D detail package produces a lifelike appearance that triggers strikes from sight-feeding bass in clear water conditions where bait realism is a critical factor.
• Premium Black Nickel Hooks — Sharp black nickel treble hooks for maximum hookup ratio on shallow cover strikes; black nickel finish provides corrosion resistance and a low-visibility hook profile that doesn’t detract from the bait’s natural appearance.

Crush 50X vs. Crush 100X — Which Size?

• Crush 50X (2.25", 3/8 oz) — Finesse profile for matching smaller forage, fishing lighter line, clear water conditions, and pressured bass that have seen the larger profile; better suited for spinning gear and lighter baitcast setups.
• Crush 100X (2.67", 5/8 oz) — Larger profile for matching bigger baitfish, heavier cover, and situations where maximum deflection force and casting distance are needed; better suited for medium-heavy baitcast setups.

Color Guide

• Shad Greens — Shad with green accent; effective in water with green algae tint where standard chrome shad colors lose effectiveness; green tones match the ambient water color for a more natural shad imitation in green-tinted water.
• Sexified Chartreuse Shad — High-visibility chartreuse shad; most effective in stained water and low-light conditions where chartreuse provides maximum visibility; chartreuse tones trigger reaction strikes from bass in off-color water where natural imitation colors lose effectiveness.
• Boiled Crawfish — Boiled crawfish red/orange pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom shallow cover.
• Shad Burst — High-flash shad imitation with burst finish; effective in clear to lightly stained water when shad are the primary forage; flash and shad profile trigger reaction strikes from bass keying on baitfish.
• Gilliken — Gilliken attractor pattern; effective in stained water and low-light conditions; provides high contrast and visibility in off-color water where natural baitfish colors lose effectiveness.
• Baby Bluegill — Juvenile bluegill imitation; effective around shallow cover where small bluegill are present as forage; the smaller 50X profile is ideal for matching the juvenile bluegill size that bass key on in spring and early summer.
• Live Shiner — Realistic live shiner imitation; effective in clear water when bass are keying on shiners; detailed shiner profile triggers strikes from sight-feeding bass on open water flats and shallow points.
• Shad Drone — Shad drone pattern; effective in clear to lightly stained water for bass keying on shad; provides a slightly different shad profile than standard chrome finishes for pressured fish that have seen conventional shad colors.
• Phantom Craw — Translucent phantom crawfish pattern; effective in clear water where a subtle, natural crawfish profile is preferred over high-contrast crawfish colors; phantom finish allows light to pass through the body for a lifelike translucent appearance.
• Craw Bomb — Crawfish bomb pattern; highly effective in spring when bass are feeding heavily on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom areas.
• Bluegill Magic — Bluegill imitation with magic finish; effective around shallow cover, docks, and grass edges where bluegill are the primary forage; highly effective during and after the bluegill spawn when bass are aggressively feeding on bluegill.
• Pumpkinseed Sunfish — Pumpkinseed sunfish imitation; effective around shallow cover and docks where pumpkinseed sunfish are present as forage; the detailed sunfish pattern triggers feeding and territorial strikes from bass holding in sunfish habitat.

Best For

• Clear Water & Pressured Bass — Smaller 2.25" profile and hyper-realistic 3D detail package trigger strikes from sight-feeding and pressured bass that ignore larger squarebill profiles; finesse squarebill approach for clear water lakes and heavily fished impoundments where bass have seen every standard squarebill retrieve.
• Shallow Cover Fishing — Squarebill profile and 2–5 ft depth range for shallow cover — laydowns, dock posts, riprap banks, and rocky points; the square bill deflects off cover to change direction erratically and trigger reaction strikes from bass holding tight to structure.
• Spring Bass Fishing — Boiled Crawfish, Craw Bomb, Phantom Craw, Baby Bluegill, and Bluegill Magic colors for spring bass feeding on crawfish and spawning bluegill; 2–5 ft depth range covers the primary spring bass holding depth on shallow flats, points, and spawning areas.
• Lighter Line & Spinning Gear — 3/8 oz weight is ideal for medium spinning gear and lighter baitcast setups where the 5/8 oz 100X is too heavy; allows the Crush 50X to be fished on 10–12 lb fluorocarbon or light braid for a more finesse squarebill presentation.

The 6th Sense Cloud 9 Magnum Squarebill Crankbait is the largest squarebill in the 6th Sense lineup — a 4.1", 1.5 oz magnum profile built for power fishing anglers who want to throw a bigger bait, generate a bigger pressure wave, and target larger bass that key on larger forage. Diving 5–10 feet, the Magnum Squarebill runs deeper than the MiniMag (3–6 ft) and the Crush series (2–5 ft), covering the mid-depth zone where bigger bass hold on deeper laydowns, dock pilings, and mid-depth structure. Equipped with super sharp hooks, 3D eyes, and premium realistic paint schemes. 7 colors.

Key Features

• 4.1" Magnum Profile — Maximum Drawing Power — The largest squarebill body in the 6th Sense lineup; the 4.1" magnum profile displaces significantly more water than the MiniMag (2.6") and Crush series (2.25"–2.67"), generating a bigger pressure wave and a larger visual target that draws bass from deeper in cover and from greater distances; most effective when bass are keying on larger forage — large shad, bluegill, crappie, and tilapia — or when a bigger profile is needed to trigger strikes from lethargic fish.
• 5–10 ft Depth Range — Runs 5–10 feet on a standard retrieve — deeper than the MiniMag (3–6 ft) and the Crush series (2–5 ft); covers the mid-depth zone where bigger bass hold on deeper laydowns, dock pilings, deeper riprap banks, and mid-depth points that standard squarebills cannot reach; the squarebill profile deflects hard off cover to trigger reaction strikes at depth.
• Power Fishing Design — Built for power fishing applications where covering water quickly and generating reaction strikes from aggressive bass is the priority; the 1.5 oz weight provides the casting distance needed to reach offshore structure and the bill load needed to achieve 5–10 ft running depth on a standard medium-heavy to heavy baitcast setup.
• 3D Eyes & Realistic Paint Schemes — Three-dimensional eyes and premium realistic paint schemes provide a lifelike baitfish appearance that triggers strikes from sight-feeding bass; the realistic detail complements the magnum profile for a complete visual trigger package that matches larger forage species.
• Super Sharp Hooks — Super sharp treble hooks for maximum hookup ratio on power fishing strikes; sized appropriately for the 4.1" magnum body to maintain proper hook gap and hookup geometry on the larger profile.

Cloud 9 Squarebill Series Comparison

Color Guide

• Bluegill Spawn — Bluegill spawn pattern; highly effective during and after the bluegill spawn (late spring through early summer) when bass are aggressively feeding on spawning bluegill; the magnum 4.1" profile matches the size of adult bluegill that big bass key on during the spawn.
• Boiled Crawfish — Boiled crawfish red/orange pattern; effective in spring when bass are feeding on crawfish; red/orange tones trigger feeding strikes from bass keying on crawfish in rocky and hard-bottom cover in the 5–10 ft depth range.
• Threadfin Shad — Accurate threadfin shad imitation; effective when threadfin shad are the primary forage; the 4.1" magnum profile matches the size of larger threadfin shad that big bass key on in open water and over deeper structure.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water when bass are keying on shad; ghost finish allows light to pass through the body for a lifelike translucent baitfish appearance that triggers strikes from pressured bass.
• Tilapia — Realistic tilapia imitation; highly effective on southern and southwestern reservoirs and Florida fisheries where tilapia are present as forage; the 4.1" magnum profile matches the size of juvenile tilapia that big bass key on in fisheries where tilapia are established; one of the most unique and effective color options for tilapia-forage fisheries.
• Baby Crappie — Realistic baby crappie imitation; effective around deeper cover and structure where crappie are present as forage for larger bass; the magnum 4.1" profile is well-suited for matching the larger crappie profile that trophy bass key on in deeper cover.
• Tiger Gill — Tiger gill pattern; effective attractor color for stained water and low-light conditions; tiger patterns provide high contrast and visibility in off-color water where natural imitation colors lose effectiveness; gill tones add a natural baitfish element to the attractor pattern.

Best For

• Power Fishing & Big Bait Applications — The Magnum Squarebill is purpose-built for power fishing anglers who want to throw a bigger bait; the 4.1" profile and 1.5 oz weight require medium-heavy to heavy baitcast gear with 15–20 lb fluorocarbon for optimal performance; most effective when bass are aggressive and actively feeding on larger forage.
• Mid-Depth Cover (5–10 ft) — The 5–10 ft depth range fills the gap between standard shallow squarebills (2–5 ft) and medium-diving crankbaits (8–12 ft); effective on deeper laydowns, dock pilings, deeper riprap banks, and mid-depth points where standard squarebills cannot reach.
• Larger Forage Fisheries — Tilapia, Threadfin Shad, and Baby Crappie colors for fisheries where larger forage species are present; the 4.1" magnum profile matches the size of adult bluegill, large shad, crappie, and tilapia that trophy bass key on in fisheries with larger forage populations.
• Tournament Fishing — The magnum profile and power fishing design make the Cloud 9 Magnum Squarebill a tournament-caliber bait for situations where a bigger profile is needed to cull smaller fish and target the larger bass that win tournaments; most effective during the bluegill spawn and when bass are aggressively feeding on larger forage.

⚠️ California Prop 65 Warning: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov.