The Berkley Vibrato Jigging Lure is a must-have for any avid angler. Its unique design allows for a natural vibrating action on the fall, making it irresistible to fish. With two treble hooks and a full wire body, this lure ensures a solid connection and increases your chances of catching more fish. Perfect for light-biting fish, it's versatility and constant vibration makes it a go-to lure for any fishing situation.

Features:

• Perfect center of gravity gives the ideal control and action even in the lightest models
• Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to drop while popping intermittently
• Power jigging is effortless thanks to action that flutters on the fall and vibrates on the pull to mimic a wounded baitfish
• Upper back wire extends from the front hook to the rear hook allowing for a strong tie point
• Now with enhanced cosmetics, improved hardware materials, and a reinforced body for higher pull strength

Specifications:

When John Crews designed the Spro Little John MD 50 Crankbait he wanted a bait that would allow him cover shallow 7-9 ft water quickly and effectively. Crews also wanted a durable yet sensitive bait that could be cast long distances with great accuracy. The Spro Little John Crankbait does all this and more.

The Little John comes equipped with a computer chip board lip. This style of lip is extremely durable and sensitive. The silent tungsten weight transfer system provides the distance and casting accuracy for this small profile bait. The lip design of the Little John gives it a tight wobble but enough action to aid in cover deflection. The tight wobble of the Little John allows you to cover water quickly and effectively. As with all Spro baits the Little John is equipped with sticky sharp Gamakatsu treble hooks.

Medium diver, 7-9ft.

The Damiki Back Drop Casting Spoons is designed for a vertical presentation and excels in cold water when fish are less active. Its unique fluttering action and keeled-shaped body keep it in the strike zone for longer, making it a deadly choice for deep, suspended fish. Increase your chances of success with this specialized spoon. Enhance your chances of landing those elusive suspended fish with Damiki Back Drop Jigging Spoon. Equipped with two snag-reducing Owner Cultiva Single Hooks and mylar accents for added flash, this baitfish imitation comes in a range of color schemes to entice even the pickiest of fish. Upgrade your fishing game today.

The Megabass GH70 Flatside Minnows are designed to attract big predators with their high-pitch rolling action and wide side-to-side darting. The flat-sided design displaces water and catches the eyes of fish, while mimicking a panicked baitfish for maximum effectiveness. Crafted with precision and finished by hand to provoke intense reaction bites.

The GH70 Flatside are versatile and effective lures for fishing in both current and slack waters. With a straight or twitch-style retrieve, they mimic wounded forage and can entice both trout and river smallmouth. Their suspending nature also allows for a dead-drift presentation, making them a powerful weapon for any angler's tackle box.

Another great addition to Lucky Craft’s legendary line-up of crankbaits, the Lucky Craft LC 1.0 DD DRS Crankbait now takes the proven “Deep Rattle Sound” to new depths.  Featuring the same DRS rattle system that generates a very loud single knocking sound, which is believed by many pro’s to trigger more strikes and bigger strikes compared to traditional BB-style rattles.

Tt also features an elongated bill so anglers can now effectively target deeper water where bigger fish usually congregate

When John Crews designed the Spro Little John Crankbait 50 he wanted a bait that would allow him cover shallow 3-5ft water quickly and effectively. Crews also wanted a durable yet sensitive bait that could be cast long distances with great accuracy. The Spro Little John Crankbait does all this and more.

The Little John comes equipped with a computer chip board lip. This style of lip is extremely durable and sensitive. The silent tungsten weight transfer system provides the distance and casting accuracy for this small profile bait. The lip design of the Little John gives it a tight wobble but enough action to aid in cover deflection. The tight wobble of the Little John allows you to cover water quickly and effectively. As with all Spro baits the Little John is equipped with sticky sharp Gamakatsu treble hooks.

ERC Squirrelly Hell Hound Jerkbait has the same great action with a live action tail! Esox Research Company worked for over a year to create it and get it right. It’s still the easiest to use, most versatile jerkbait/glidebait you’ll ever throw. Whether worked slow, fast, steady, or erratically, you’ll quickly see that you have control over it at all times. In fact, you’ll not find a jerkbait that gives you as many easy to use options.   A great variation on an already proven fish catching machine!

The 9″ Squirrelly is the Hell Puppy body with a live action tail at 3.4oz, and the 14″ Squirrelly is the 10″ Hell Hound body with a live action tail.

The Megabass BIG-M2.0 Crankbait explores the 6ft range, a key depth throughout lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes in drawing bites from feeders lurking below the 6ft mark, sparking wild chases through open water and shallow cover. With a low center-of-gravity design, the BIG-M2.0 harnesses max-rotation rolling action to throw intense flash farther and wider, giving enticing glimpses of its exquisite flat-sided form to predators in the deep.

Casts are powered by a triple balancer system, enabling long-distance ballistic approaches in weather conditions that would otherwise overpower conventional flat-sided offerings.

The IMA Gyodo Heavy Surfer 90 is built for power and distance—crafted to dominate surf zones, rocky shores, and open water with effortless casts and aggressive action. This 90mm, 25g jerkbait is the ultimate weapon when you need to reach distant predators and tempt them with a tight, erratic wobble that mimics a fleeing baitfish.

Whether you're targeting striped bass, bluefish, snook, or seabass, the Heavy Surfer 90 cuts through wind and waves with its weight-forward design, delivering serious casting performance and action that triggers strikes in tough conditions.

Key Features:

• Long-Casting Performance – 25g body delivers maximum distance, even into strong wind.

• Erratic Action – Designed with a tight wobble and darting jerkbait motion to mimic distressed baitfish.

• Sinking Profile – Stays longer in the bottom strike zone, ideal for jerking, twitching, or steady retrieves.

• Durable Hardware – Outfitted with strong split rings and corrosion-resistant trebles for saltwater use.

• Versatile Targeting – Ideal for surf fishing, rocky shorelines, estuaries, and open water predators.

Length: 90mm (3.5")
Weight: 1oz
Type: Sinking
Target Species: Striped bass, bluefish, seabass, snook, jacks, and more.

The 6th Sense Cloud 9 series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply cant resist them.

The unique bill and body profiles were engineered to ensure true running depths while maintaining stabilized action to stay inside your strike zone.

18-22ft

1.4oz

3.5"

Owner's Rip'n Minnow is the perfect little bait fish jerk bait.  It dives to 3-4 feet on a steady retrieved with 6-8 pound line.  Fluorocarbon line will make it dive a little more and is essential for getting more bites.  

The living eyes, rattles and reflective foil finish will create more bites.  Rigged with Owner Stinger 31 cutting point hooks which are very sharp.  Be careful when removing the hooks from the fish's mouth, they may break due to the thin wire.

Get ready to catch some serious fish with the Daiwa TD Minnow 75SP Jerkbait! Designed with an ultra-fine scale pattern, this lure creates an erratic darting action and a burst of flash that will have bass and trout hooked.

The sliding weight system allows for long distance casts and creates a unique knocking sound that will attract the biggest catches. Available in various finishes, this is a must-have for any angler looking for an edge in their fishing game.

3" 5/32oz

The latest size expansion in the prolific LC lineup, the Lucky Craft LC 0.3 Squarebill Crankbaits pack the legendary explosive LC performance into a bite-size package. Ideal for teasing pressured fish into biting, the LC 0.3 Squarebills silently hunt through shallow banks with a tight wobbling action that appeals to predators of every size.

They dive out of the packaging at just an inch-and-a-half, making them not only ideally suited for pressured fisheries, but for small bodies of water such as creeks and ponds as well.