Freshwater Bass Lures

The Zoom Finesse Worm 4.25" is a compact, slim-profile soft plastic worm purpose-built for finesse presentations in clear water, post-frontal conditions, and high-pressure situations where subtle action is the key to getting bites. The straight-tail profile produces a gentle, natural quiver with the slightest movement — on a shaky head, drop shot, or wacky rig, the tail quivers and shimmies with minimal rod input, presenting a realistic worm profile that finicky bass can’t resist. Made from Zoom’s soft, salty plastic that bass hold on to longer. 20 per pack in 7 colors.

Key Features

• Compact 4.25" Finesse Profile — The 4.25" length is sized for finesse applications where a smaller worm profile is needed to match the hatch or trigger strikes from bass that are ignoring larger presentations; compact enough for light wire finesse hooks, small shaky head jig heads, and drop shot rigs without sacrificing the natural worm action that makes finesse presentations effective.
• Straight-Tail — Subtle Quivering Action — The straight tail produces a gentle, natural quiver with the slightest rod movement or current; the action is most pronounced on a shaky head (where the tail quivers on the shake), drop shot (where the tail shimmies on the fall and at rest), and wacky rig (where both ends flutter on the fall); the subtle action is most effective in clear water and post-frontal conditions when bass are inspecting baits closely and rejecting anything with unnatural movement.
• Salty Zoom Plastic — Natural Feel, Longer Hold — Made from Zoom’s soft, salt-impregnated plastic; the salt taste triggers a natural hold response that keeps bass on the bait longer, giving you more time to detect the subtle bites that finesse presentations produce; the soft plastic also compresses naturally on the hookset for better hook penetration on light wire finesse hooks.
• Versatile Finesse Rig Compatibility — Effective on shaky heads, drop shots, wacky rigs, finesse Texas rigs, and light Carolina rigs; the slim profile threads easily onto light wire hooks and small jig heads used in finesse applications.
• 20 Per Pack — 7 Colors — Twenty worms per pack across 7 colors.

Color Selection Guide

Best For

• Shaky Head — Primary Finesse Application — Thread on a 1/8–3/16 oz shaky head jig head and work slowly along the bottom with subtle shakes; the tail quivers on each shake and the buoyancy causes the tail to float up off the bottom in a natural, upright position; most effective in clear water on rocky points, ledges, and hard bottom areas where bass are holding tight.
• Drop Shot — Nose-hook or wacky-hook the Finesse Worm on a drop shot rig and suspend it above the bottom in the strike zone; the tail shimmies naturally on the fall and at rest with minimal rod input; most effective for suspended bass and bass holding tight to vertical structure (dock pilings, bridge columns, steep bluffs).
• Wacky Rig — Hook through the middle on a wacky rig hook for a slow, fluttering fall; both ends quiver and flutter on the descent, triggering strikes from bass at all depths; most effective on a slow drop from the surface to the bottom in clear water around docks and shallow cover.
• Clear Water & Post-Frontal Conditions — The Finesse Worm’s subtle action is most effective when bass are finicky — in clear water where they can inspect the bait closely, and in post-frontal conditions when aggressive action turns fish off; downsize to the Finesse Worm when the Trick Worm or larger presentations are getting follows but no bites.

Engineered for precision and realism, the Jackall Driftfry is a 3, 4, and 5-inch soft jerkbait meticulously designed to imitate small baitfish in finesse applications. Developed in Japan with input from professional anglers, the Driftfry combines lifelike aesthetics with refined performance to give you the upper hand when fish are hesitant or highly pressured.

Key Features:

• Realistic Profile and Action:
  The Driftfry’s slim baitfish profile, detailed scale pattern, and 3D eyes mimic the look and movement of natural forage. Its subtle side-to-side darting motion, especially on hover or free rig setups, perfectly replicates a dying or distressed baitfish.

• Soft, Buoyant Body Material:
  Made from ultra-soft plastic, the Driftfry 3.0 offers excellent pliability, enhancing both action and hook-up ratio. Its slow sink rate allows for a more natural fall, which is critical when targeting suspended fish.

• Belly Slit for Versatile Rigging:
  The slit on the underside makes it easy to rig with a hover-strolling jig head, dropshot, small ball-head jig, or even weightless with an offset hook for a stealthy approach.

• Scent-Infused Formula:
  Pre-loaded with Jackall’s signature scent to encourage longer holds and increased strikes, especially when finesse techniques call for minimal movement and maximum realism.

Specifications:

• Length: 3.0 inches (75mm), 4.0 inches (101.6mm), and 5.0 inches (127mm).

• Weight: ~3.0 1/16 oz, 4.0 1/11 oz, 5.0 1/8 oz

• Material: Soft plastic with infused scent

• Rigging Options: Dropshot, jig head, hover rig, free rig, weightless

• Target Species: Bass, trout, crappie, perch, and other predator fish

• Recommended Gear: Spinning setup with light fluorocarbon or braid-to-leader.  For 5.2 inch model use a casting setup with 8-10 fluorocarbon or braid-to-leader.

Why Buy the Yamamoto Scope Shad?

Forward-facing sonar has changed bass fishing forever — and the Yamamoto Scope Shad was built to keep up. Its slender, hydrodynamic shad profile is engineered to be seen and eaten by fish you're watching in real time on your screen. When you spot a bass hovering at 30 feet and drop the Scope Shad right in front of its nose, you'll understand why this bait was purpose-built for the modern FFS angler. Available in 3", 3.5", and 4" sizes across 18 colors. 10 per pack at $4.49.

Main Use & Benefit

A slender-profile finesse swimbait designed specifically for forward-facing sonar (FFS) presentations — its hydrodynamic shad silhouette, subtle tail kick, and neutral buoyancy make it deadly on drop shot, shaky head, and finesse swimbait rigs for bass watching suspended or structure-oriented fish in real time.

Problem It Solves

Standard soft plastics weren't designed with FFS in mind — their profiles, fall rates, and action don't translate well when fish are watching a bait approach from a distance on sonar. The Scope Shad's slender shad silhouette and natural fall rate are optimized for FFS visibility and triggering strikes from fish you can see on screen, at any depth.

Advantages

• ✅ Purpose-built for forward-facing sonar — slender profile reads clearly on FFS screens
• ✅ Natural shad silhouette triggers strikes from fish watching the bait approach
• ✅ Three sizes (3", 3.5", 4") to match the hatch at any depth or forage size
• ✅ 18 color options — natural forage to high-vis reaction shades
• ✅ Yamamoto premium soft plastic formula — lifelike action, durable material
• ✅ 10 per pack at $4.49 — excellent value for a specialty FFS bait
• ⚠️ Specialty FFS/finesse bait — not designed for power fishing, heavy cover, or reaction presentations

When to Choose It

Reach for the Scope Shad when you're running forward-facing sonar and need a bait that reads clearly on screen and triggers strikes from fish you can see. It's equally effective as a traditional drop shot or shaky head bait in clear water and deep structure situations where a slender shad profile outperforms bulkier soft plastics.

Best Fishing Techniques

• Forward-Facing Sonar (FFS) Drop Shot — the primary application; nose-hook on a #1 or #2 hook, 12–24" above the weight; watch the bait on screen and trigger strikes from fish you can see in real time
• Traditional Drop Shot — deadly on suspended fish and deep structure without FFS; subtle tail kick triggers finicky bass on the shake
• Shaky Head — thread onto a 3/16–1/4 oz shaky head for a stand-up presentation on hard bottom; the slender profile reads naturally on FFS
• Finesse Swimbait / Underspin — swim on a light underspin or swimbait head for a horizontal baitfish presentation through open water and over structure
• Ned Rig — compact presentation on hard bottom for finicky fish in clear water

Best Conditions

• Clear to lightly stained water where FFS is most effective (visibility 3ft+)
• Deep water (15–50ft) where FFS excels at locating suspended and structure-oriented fish
• Post-frontal and slow-bite conditions when finesse is the only answer
• Highland reservoirs, clear natural lakes, and deep impoundments
• Summer and fall when bass push to deeper structure and baitfish schools

Best For

Key Features

• Slender shad profile — hydrodynamic silhouette optimized for FFS visibility and natural fall
• Three sizes: 3", 3.5", 4" — match the hatch at any depth or forage size
• 18 color options — natural forage shades to high-vis reaction colors
• Yamamoto premium soft plastic formula — lifelike action, durable, natural feel
• Neutral buoyancy — stays in the strike zone longer on the fall and pause
• 10 per pack

Models & Specs

Water Type: Freshwater | Target Species: Bass, Walleye

Tackle Express Tips

1. Size down for deeper fish — The 3" is your go-to for suspended fish in deep, clear water where a smaller profile is less intimidating. Move up to the 3.5" or 4" when fish are actively feeding or you need more visibility on your FFS screen.
2. Match the forage first — Natural Shad, Tennessee Shad, and Sexy Shad are your best natural forage matches in clear water. Switch to Electric Shad, Chartreuse Electric Blue, or Sight Flash when you need a reaction color in stained water or low light.
3. Watch the bait, not the rod — On FFS, keep your eyes on the screen and watch how fish react to the Scope Shad on the fall. If fish follow but don't commit, slow your fall rate by dropping to a lighter drop shot weight or switching to a smaller size.

FAQ

Q: What makes the Scope Shad different from other drop shot baits?
A: The Scope Shad was specifically engineered for forward-facing sonar fishing — its slender shad profile reads clearly on FFS screens and triggers strikes from fish watching the bait approach. Most drop shot baits weren't designed with FFS visibility in mind; the Scope Shad was built from the ground up for this application.

Q: Which size should I start with?
A: Start with the 3" in clear water and when targeting suspended fish at depth. Move to the 3.5" as your all-around size, and use the 4" when bass are actively feeding on larger baitfish or you need more profile visibility on your FFS screen.

Q: Can I use the Scope Shad without forward-facing sonar?
A: Absolutely — the Scope Shad is a deadly traditional drop shot and shaky head bait even without FFS. Its slender shad profile and natural action trigger strikes from finicky bass in clear water and deep structure situations regardless of your electronics setup.

The Jackall TN 80 Lipless Crankbaits has unique features that you won't find in any other lipless crankbait.  It features a Tungsten Mouth System on the lip that allows the lure to stand up when it hits the bottom.  This creates more vibration and a greater sound since a space is created within the inside of the bait.

The unique design of the bait allows it to have very good balance for slow retrieves when tough fishing conditions dictate a slower finesse approach.  It casts extremely well allowing you to cover more water and catch more fish.  We like to crawl it on the bottom like jig in the winter and rip it through the grass in the summer.  Tie one on the next time you get on the water, you'll see the difference.  

 3.1 inch

1oz

The G-Ratt Baits Poppa Pete Swimbaits are a silent slow sinking glide bait weighing 5 Ounces and 10 inches in length equipped with heavy-duty hardware, size 2/0 hooks, and rotating hangers. The tails are easily replaceable. Papa Pete has a nice wide glide on slow reel cranks and then can be fished fast for an erratic baitfish action and sinks extremely slow in a level position.

This is a very unique glide bait. You can slow retrieve it for a nice gliding action. You can swoop the rod tip for the bait to glide to one side and pause and swoop again to bring it back to the other side. A favorite retrieve is reel cranking it to make a very fast darting action back and forth like a fleeing baitfish. You can do little twitches of the rod with just the tip of the rod while reeling and the baits head will rock left to right which will imitate a swimming baitfish.

The bait can also be “waked” on a slow retrieve when brought to the surface. It has a beautiful tight subtle rolling wake which we’ve found effective early mornings and late evenings. Our new weighting system adds a realistic rattling sound. This bait has a slow sinking ratio of 1 foot in 2-3 seconds.

Poppa Pete:

• Length: 10in
• Weight: 4.5oz

The DUO Realis Jerkbait 110SP is a precision-engineered suspending jerkbait built for anglers who demand long casts, lifelike action, and a bait that stays in the strike zone. At 4 3/8 in. and 5/8 oz., it covers water efficiently at distances that shorter jerkbaits simply can't reach.

Key Features

• Semi-flat body with rounded edges — combines the wide flash of a flatside with the structural integrity of a round bait, producing broader flash bands that trigger reaction strikes
• Advanced tungsten weight transfer system — enables effortless long casts and keeps the bait balanced through twitching, jerking, and "rippin" cadences
• Dual-pitch sound chamber — multiple internal chambers produce a unique, layered sound frequency that stands apart from standard jerkbait rattles
• Hi-density ABS construction — DUO's proprietary resin delivers up to 30% greater structural integrity than competing lures
• Suspending action — holds the strike zone on the pause, ideal for cold-water and pressured fish

Best For

• Species: Largemouth bass, smallmouth bass, spotted bass, striped bass
• Techniques: Twitching, jerking, rippin, slow retrieve
• Conditions: Clear to stained water, cold fronts, post-spawn, open water and points
• Season: Spring, fall, winter

Tackle Express Tips:

• The 110 size is the most productive size for us at our local lakes on largemouth bass and smallmouth bass.  It casts well and mimics the average size baitfish in our lakes.
• We like to have both dull colors and flashy colors in our tackle box.  Often times one gets more bites than another.
• Use jerkbaits in the wind, they work great on the bank the wind is blowing against

Specs

Available Colors

The Duo Realis Suspending Jerkbait 120SP is a full-size, 4.75" suspending jerkbait built for covering water and triggering reaction strikes from bass. Its taller, flatter body profile creates a larger baitfish silhouette and a wider flash band that improves visibility at distance. The lure's balanced retrieve delivers a pronounced wobble and precise tack-movement (side-to-side cadence) that stays on track through the water column — no wandering or drifting during pauses. An internal weight system keeps the lure suspending efficiently, allowing anglers to work it with sustained vibration without over-running its position.

Best For

Largemouth and smallmouth bass fishing, open-water jerkbait presentations, suspending techniques in 5–6 ft of water, cold-water and post-frontal conditions, reservoir and lake fishing, targeting bass holding on main lake points, ledges, and submerged structure. Effective on slow twitch-pause retrieves and steady medium retrieves.

Key Features

• Taller, flatter body profile — larger baitfish impression and wider flash band
• Balanced retrieve with pronounced wobble and side-to-side tack-movement
• Suspending class — holds position in the strike zone during pauses
• Tracks true through the water column without wandering or fouling
• Available in 12 color patterns including natural forage and reaction colors

Tackle Express Tips:

Use straight braid with a softer rod for longer casts and better lure control. Thinner line keeps your spool fuller, maintaining effective gear ratio and retrieval speed across long distance.

Specs

Models & SKUs

Why Buy the Yamamoto Kreature?

The Yamamoto Kreature is all business. Salt-loaded like every bait in the Yamamoto lineup, the Kreature is built for anglers who flip and pitch into heavy cover, need a big jig trailer with maximum water movement, or want a large Texas rig bait to shake in front of stubborn bass. Side flaps along the body produce extra water movement and action that drives fish wild — and the Kreature's proven fish-catching colors have been tested and approved by Yamamoto's pro staff. 10 per pack, 7 proven colors.

Main Use & Benefit

A salt-loaded creature bait with side flaps for maximum water movement — equally effective Texas-rigged for flipping and pitching into heavy cover, fished weightless on a big hook, or used as a large jig trailer that adds bulk and flapping action to any flipping or football jig.

Problem It Solves

Many creature baits either lack the water movement needed to trigger strikes in heavy cover or are too bulky to rig cleanly on a shorter shank hook. The Kreature's side flaps produce maximum water movement and action without adding excessive bulk, and its body is designed to rig cleanly on shorter shank hooks like the Owner Rig-N-Hook and Gamakatsu G-Lock for better hookset performance in heavy cover.

Advantages

• ✅ Salt-loaded formula — natural feel, fish hold on longer
• ✅ Side flaps — extra water movement and action that triggers strikes in heavy cover
• ✅ Versatile — Texas rig flipping, weightless, jig trailer, shaky head
• ✅ Pro staff tested and proven — Yamamoto tournament-proven design
• ✅ Shorter shank hook compatible — Owner Rig-N-Hook or Gamakatsu G-Lock 2/0–3/0 for best results
• ✅ 7 proven color options across natural and reaction shades
• ✅ 10 per pack
• ⚠️ Larger profile — best for power fishing and heavy cover; for finesse applications, consider a smaller creature bait

When to Choose It

Reach for the Yamamoto Kreature when you need a salt-loaded creature bait with maximum water movement for flipping and pitching into heavy cover, when you want a big jig trailer that adds bulk and flapping action to a flipping or football jig, or when you need a large Texas rig bait to shake in front of stubborn bass holding tight to structure.

Best Fishing Techniques

• Texas Rig Flipping & Pitching — rig on a 2/0–3/0 Owner Rig-N-Hook or Gamakatsu G-Lock with a 1/2–3/4 oz bullet weight; flip into docks, laydowns, brush piles, and heavy grass; the side flaps kick and flutter on the fall
• Weightless — rig on a 3/0–4/0 EWG hook and fish weightless through sparse cover and open water; the salt-loaded body produces a natural, slow fall with maximum side flap action
• Jig Trailer — pin onto a 3/8–1/2 oz flipping jig or football jig; the side flaps add water movement and action on every hop that complements the jig's movement
• Shaky Head — thread onto a 3/16–1/4 oz shaky head for a stand-up presentation on hard bottom; shake the rod tip to activate the side flaps in the strike zone
• Punching — rig on a 3/0–4/0 straight shank hook with a 1–1.5 oz tungsten punch weight for punching through matted grass

Best Conditions

• Heavy cover — docks, laydowns, brush piles, heavy grass
• Stained to murky water where extra water movement helps fish locate the bait
• Warm water (summer and early fall) when bass are active in heavy cover
• Pre-spawn and spawn when bass are holding tight to cover and structure
• Year-round as a jig trailer — the side flaps produce action in any water temperature

Best For

Key Features

• Salt-loaded formula — natural feel, fish hold on longer
• Side flaps — extra water movement and action that triggers strikes
• Shorter shank hook compatible — Owner Rig-N-Hook or Gamakatsu G-Lock 2/0–3/0 for best results
• Pro staff tested and proven — Yamamoto tournament-proven design
• 7 proven color options
• 10 per pack

Models & Specs

Count: 10 per pack | Water Type: Freshwater | Target Species: Bass

Tackle Express Tips

1. Use a shorter shank hook — Yamamoto's pro staff recommends the Owner Rig-N-Hook or Gamakatsu G-Lock in 2/0 or 3/0 for the best hookset performance with the Kreature. The shorter shank keeps the hook point closer to the body for faster, more solid hooksets in heavy cover — especially important when flipping into thick grass and brush where fish bite fast and let go faster.
2. Green Pumpkin w/ Black Flake for most situations — Green Pumpkin w/ Black Flake (#297) is your go-to in clear to lightly stained water. Switch to Cinnamon w/ Black and Purple Flake (#221) in stained water for a natural crawfish-matching color, and use Purple w/ Emerald Flake (#213) in clear water when bass are keying on bluegill-colored forage.
3. Shake it on the bottom — One of the most effective Kreature presentations is a shaky head on hard bottom — thread it onto a 3/16 oz shaky head and shake the rod tip while keeping the bait in contact with the bottom. The side flaps activate with every shake and produce a fluttering, pulsing action that triggers strikes from bass holding tight to structure.

FAQ

Q: What hook size works best for the Yamamoto Kreature?
A: Yamamoto's pro staff recommends a shorter shank hook like the Owner Rig-N-Hook or Gamakatsu G-Lock in 2/0 or 3/0 for Texas rig flipping and pitching. The shorter shank keeps the hook point closer to the body for faster, more solid hooksets. For weightless presentations, a 3/0–4/0 EWG hook works well.

Q: What makes the Kreature different from other creature baits?
A: The Kreature's side flaps are its defining feature — they produce extra water movement and action that most creature baits can't match. Combined with Yamamoto's salt-loaded formula (which makes fish hold on longer) and the shorter shank hook compatibility, the Kreature is one of the most hookup-friendly and fish-holding creature baits in the lineup.

Q: How many come in a pack?
A: 10 per pack.

The Deps Evoke 1.2 Squarebill Crankbait is a meticulously crafted, shallow-diving crankbait designed to dominate heavy cover and trigger aggressive strikes from bass. Measuring 2.16 inches and weighing 3/8 oz, this Japanese-engineered crankbait dives to 3-4 feet with a tight, high-pitch wobbling action that excels in navigating bushes, laydowns, and vegetation.

The heavily curved body and robust squarebill ensure superior deflection and quick resurfacing after contact with obstacles, making it ideal for fishing tight strike zones typically reserved for jigs or Texas rigs. Equipped with a fixed weight system, the Evoke 1.2 delivers exceptional casting distance and accuracy, while its unique clicking sound produced during retrieve adds an irresistible auditory trigger for wary fish.

The bait features a #4 rear treble hook and a #6 front treble hook to minimize snags, ensuring uninterrupted performance in dense cover. With a textured body, ultra-realistic eyes, and 17 lifelike color patterns including Florida Blue, Black Back Shad, and Red Craw, it combines visual appeal with practical functionality. Tested by BASSMASTER Elite Pro Kenta Kimura at Lake Biwa, the Evoke 1.2 is a proven "catching tool" for shallow-water anglers seeking a fast, stress-free crankbait that outperforms in high-pressure environments.

Key Features:

• Heavily Curved Body: Superior deflection and quick resurfacing after contact
• Robust Squarebill: Navigates heavy cover without constant snags
• Tight High-Pitch Wobble: Triggers aggressive strikes from bass
• Unique Clicking Sound: Auditory trigger produced during retrieve
• Fixed Weight System: Exceptional casting distance and accuracy
• Optimized Hook Setup: #4 rear and #6 front trebles minimize snags
• Ultra-Realistic Details: Textured body with lifelike eyes
• 17 Color Patterns: Lifelike options for various water conditions

Specifications:

• Length: 2.16 inches
• Weight: 3/8 oz
• Diving Depth: 3-4 feet on 12-16 lb fluorocarbon
• Type: Floating squarebill crankbait
• Hooks: #4 rear treble, #6 front treble
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Retrieve Techniques:

• Deflection Retrieve: Crash into cover and let squarebill deflect
• Steady Retrieve: Constant speed showcases tight wobbling action
• Stop-and-Go: Pause to let bait float up from cover
• Burn Retrieve: Fast retrieve across shallow flats

Ideal Applications:

• Heavy cover including bushes, laydowns, and vegetation
• Shallow water 3-4 feet deep
• Narrow canals and grassy flats
• Woody cover and structure
• High-pressure environments
• Clear to moderately stained water
• When bass are holding tight to cover

Perfect for shallow-water anglers seeking a fast, stress-free crankbait that redefines cover-cranking precision and effectiveness, the Deps Evoke 1.2 Squarebill Crankbait is a proven catching tool that outperforms in the toughest conditions.

Diving Depth: 4 feet on 12-16 lb fluorocarbon

Berkley Choppo 90

When you need to cover more water or call up bigger fish, step up to the Berkley Choppo 90. The larger 90mm profile pushes more water, creates more surface disturbance, and gives bass a bigger target — making it the go-to Choppo when you're fishing open flats, larger bodies of water, or targeting trophy fish that want a bigger meal.

Like the 75, the Choppo 90 is built around a durable cupped propeller tail that won't melt in your tackle box, with enhanced surface area for maximum sound and spray. The precision-balanced body starts working immediately and tracks straight at a variety of retrieve speeds. Chuck it around shallow cover and wind it back — it's that simple.

Justin Lucas Pro Tip: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

Features

• Larger 90mm profile — more water displacement, bigger target for trophy fish
• Durable cupped propeller tail — won't melt in your tackle box
• Enhanced propeller surface area — maximum sound and spray on the retrieve
• Precision-balanced body — action starts immediately, swims straight at any speed
• Equipped with sharp Fusion19™ hooks — solid hook sets on explosive strikes

Best For

• Techniques: Chuck-and-wind, slow wake retrieve around cover
• Conditions: Calm water, open flats, shallow cover
• Species: Largemouth Bass, Smallmouth Bass

Small Baitfish Profile, Big Reaction

When freshwater fish are keyed on compact baitfish and a bulky lure gets ignored, the Duo Realis Rozante Shad 63MR gives you a tighter, more refined presentation. Its 2 1/2-inch shad profile darts with a fluid action, suspends on the pause, and reaches the 5–8 foot zone where fish often track a small meal.

The Pause Is Part of the Presentation

The Rozante Shad 63MR is built for the moment after the cast and retrieve begins. Its magnet-assisted ballast system sends the internal bearing toward the tail for long, controlled casts, then returns the bait to a balanced position during the retrieve. Work it with short snaps, let it pause, and give following fish time to commit to the compact baitfish shape.

The Right Pick If...

• Fish are focused on small baitfish and a larger jerkbait is getting followed but not eaten
• You need a suspending jerkbait that stays in the 5–8 foot strike zone during a pause
• Wind is making accurate casts difficult and you want a magnet-assisted casting system
• You are fishing a pressured freshwater lake, pond, or reservoir where a subtle profile matters
• You want one compact jerkbait that can be worked at both slow and fast retrieve speeds

How to Fish It

• Jerk and Pause: Cast past the target, work the bait with short rod snaps, then pause. The suspending action keeps it available to fish that follow the initial dart.
• Steady Retrieve: Use a slow-to-moderate retrieve when fish want a consistent shad-like track. The balanced body is designed to stay stable at different retrieve speeds.
• Windy-Day Casting: Let the magnet-assisted ballast system do the work. Make a smooth cast, allow the bait to reach its running depth, and keep the presentation compact around cover or bait.
• Depth Control: Count the bait down and adjust your retrieve speed so it stays close to the 5–8 foot range instead of racing above the fish.

Where It Shines

• Clear to lightly stained freshwater where a natural shad profile gets a close look
• Conditions with small baitfish in the water column
• High-pressure lakes, ponds, and reservoirs where a compact suspending bait can out-fish a louder presentation
• Windy banks and open water where casting distance and accuracy matter
• Fish holding in the 5–8 foot zone or tracking bait through that depth

Best For

• Species: Freshwater bass and other predatory fish feeding on small baitfish
• Techniques: Jerk-and-pause, steady retrieve, suspended presentations, and bank casting
• Use Cases: Shad imitation, pressured water, windy conditions, and mid-depth freshwater fishing

Key Features

• 2 1/2-inch shad-shape profile
• 1/4-ounce lure weight
• Suspending class for pause-based presentations
• Runs 5–8 feet deep
• Magnet-assisted ballast system for long, controlled casts
• Balanced at both slow and fast retrieve speeds
• Equipped with #10 hooks
• Eight color options covering natural shad, bluegill, and high-visibility looks

Models & Specs

Color Guide

• Natural baitfish looks: Inakko, GA Oikawa, Komochi Wakasagi, and Iris Black Shad
• Bluegill-inspired looks: Chart Gill Halo and Prism Gill
• Low-light and contrast options: Ghost Tango and Neo Pearl

Tackle Express Tips

• Pause Longer in Clear Water: If a fish follows without committing, lengthen the pause before changing lures. The suspending action keeps the bait in view instead of pulling it away immediately.
• Start With the Middle of the Range: Work the bait steadily through its 5–8 foot zone, then adjust your countdown and retrieve speed when fish are holding higher or deeper.
• Match the Hatch: Start with a natural baitfish or bluegill-inspired color when the water is clear and fish are actively feeding. Keep the higher-contrast options ready for lower-light conditions.

FAQ

Is the Duo Realis Rozante Shad 63MR suspending?
Yes. It is a suspending jerkbait designed to remain in the strike zone during a pause after the retrieve begins.

How deep does the Rozante Shad 63MR run?
The listed dive range is 5–8 feet. Use your retrieve speed and countdown to keep the bait working near the depth where fish are holding.

What makes it cast well in the wind?
The magnet-assisted ballast system sends a bearing toward the tail during the cast, helping the compact bait achieve controlled distance before returning to a balanced position during the retrieve.

Complete the Setup

Looking for a different profile or depth? Compare it with the Duo Realis Jerkbait 130SP for a larger Duo Realis option, the Lucky Craft Lightning Pointer 110SP for another suspending jerkbait presentation, or the Jackall Rerange 95mm Jerkbaits when you want a different baitfish profile.

Choose the color that matches the forage, work the pause, and let the Rozante Shad 63MR do its best work in the middle of the water column.

Ima Glide Fluke 125 Floating

Designed by professional angler and Fisheries Biologist Michael Murphy, the new Ima Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category.

The Glide Fluke can walk, glide and swim. Made with realistic 3D eyes and a grooved head design for better lure action.

The floating version works well when fished as a wake bait. The sinking model quivers as it falls and the possibilities of fishing the bait are endless. 

SPRO John Crews Little John 50 Crankbait is built to cover shallow 3–5 ft water with a tight wobble and a compact profile. Its computer chip board lip helps the bait deflect off cover, while a silent tungsten weight-transfer system is designed for long, accurate casts. Make a cast along a shallow edge, feel the bill meet cover, and keep the lure moving.

Cover Shallow Water Without Losing Feel

John Crews designed the Little John for anglers who need to search water quickly without giving up casting accuracy or contact with structure. The durable, sensitive lip and tight wobble make it a practical choice around shallow cover. Gamakatsu treble hooks round out the setup. For a deeper running option in the same family, compare the SPRO Little John MD 50 Crankbait, listed for 7–9 ft.

The Right Pick If...

You want a compact, silent crankbait for fishing roughly 3–5 ft water and making repeated casts around shallow cover. Its tight wobble is the advantage when you want a restrained action; choose another lure or depth range if you need a broader action or deeper presentation.

Best For

• Freshwater bass fishing with shallow-running crankbaits.
• Searching 3–5 ft water and tracing cover edges.
• Making long casts and working the bill into suitable structure.

Key Features

• Computer chip board lip for sensitivity, durability and cover deflection.
• Silent tungsten weight-transfer system for casting distance and accuracy.
• Tight-wobbling action in a small-profile crankbait.
• Gamakatsu treble hooks.
• Twelve listed color variants.
• Subtle floating bait

Models & Specs

How to Fish It

Cast along a shallow bank or past cover in the lure's listed depth range, then retrieve steadily to get the lip working. Let it contact suitable cover and adjust your speed to maintain the tight wobble. Match the line and rod to your conditions; SPRO Gouken Fluorocarbon 164-yard spool is one line option to consider.

Tackle Express Tips

• Use the 3–5 ft range to choose water where the bill can work near the cover you are targeting.
• Pause briefly after the lure deflects, then resume your retrieve.
• Check the bill, hooks and line after repeated contact with structure.

FAQ

How deep is this Little John 50 listed to run? The existing product details say 3–5 ft.

Does it have a rattle? The listing describes a silent tungsten weight-transfer system.

How does it differ from the MD 50? This model is listed for 3–5 ft; the MD 50 is listed for 7–9 ft.

Pick a color and make the next shallow stretch count.

The Snag Proof Pro Series Phat Frog has all the features you're looking for when frog fishing.  Take a look at the rundown of excellent features Snag Proof has put into this amazing hollow body frog.

WATER EVAC SYSTEM

- designed to naturally expel any water infiltration while the frog is being fished for unbeatable buoyancy and consistent performance.

REAR-WEIGHTED BALANCE

- Snag Proof’s design is engineered to keep the frog heads-up when stationary and deliver maximum action when worked through sparse or the thickest of cover.

BRAID-SECURE LINE TIE

- Snag Proof’s machine-welded line tie eliminates even the slickest braided lines from slipping through the eye of the two-piece through-wire hook system.

SUPER HOLLOW BODY

- The hollow cavity design of Snag Proof frogs works together with our super-soft injection-moulded body and Water Evac System maximizing body compression and delivering higher percentage hook-ups.

360 HAND DESIGNED GRAPHICS

- Each Snag Proof design is created right here in the USA by our internationally renowned and award-winning lure designer Andrew Gardner. Snag Proof paint designs cover 360 degrees of the frog body so EVERY angle a fish sees is covered in the 14 new designs.

PRODUCT VIDEO

The DUO Realis Shad 62 DR Jerkbait has a stress-free quick diving motion with a consistent castability. The lure is responsive to various retrieval speeds and rod work. The Realis Shad 62DR will increase the width and depth you need to cover.

We have loaded the body with a moving weight system + magnet detaching system. By giving the body ample volume, we were able to secure a large space in the interior section for the 5.6mm steel ball to transfer the full length of the body. The weight transfers from the tail end (when casting) to the head (when retrieving), allowing for a smooth dive down and a stable casting posture.

It has a great action response to both slow and fast retrieval speeds, while having great balance and reaction to the anglers twitching, jerking and pausing technique used by the anglers rod work. In the least amount of moving distance, the sharp panic-darting action will help captivate the bass in the toughest of times.

The Jackall Keeburn Blade Bait is comprised of a unique mixture of metal and circuit board material that results in an amplified vibration. Sending reverberations through your hand the moment the reel handle starts to turn, the Jackall Keeburn Blade Bait’s head remains still while the bait shimmies, stabilizing the bait at high speeds.

Offered in a number of high quality finishes, the Jackall Keeburn Blade Bait uses a new take on traditional blade bait design to achieve a strong wobble and unmatched attraction.

The 6th Sense Cloud 9 C10 Deep Diving Crankbait is built for the deep water applications where bass fishing is won and lost — ledge fishing, offshore structure, submerged points, and channel edges in the 8–12 foot depth range. The unique bill and body profile was engineered to achieve true running depth without the tracking instability that plagues many deep divers at speed; the stabilized action keeps the bait inside the strike zone on the retrieve rather than rolling or blowing out when it contacts bottom or structure. 2.65", 5/8 oz, 8 colors.

Key Features

• 8–12 ft True Running Depth — The C10 designation targets the 8–12 foot depth range — the primary depth zone for ledge fishing and offshore structure bass during summer and fall; the bill geometry is engineered to achieve true running depth on a standard retrieve without requiring long casts or heavy line to reach the target depth.
• Unique Bill & Body Profile — Stabilized Action — The bill and body were co-engineered to maintain stabilized action at depth; many deep diving crankbaits lose their action and roll or blow out when they contact bottom or structure at depth — the Cloud 9 C10’s profile maintains consistent wobble and tracking through bottom contact and deflection off structure.
• True Running Depth — Engineered to run at the stated depth range on standard tackle; eliminates the guesswork of deep divers that run shallower than advertised; the C10 reaches 8–12 ft on a standard medium-heavy baitcast setup with 12–17 lb fluorocarbon, allowing anglers to precisely target depth zones on ledges and structure.
• Premium Color Schemes — Color palette developed specifically for deep water applications where light penetration and water clarity affect color visibility at depth; crawfish patterns (Wild Lava Crawfish, Gravel Craw, Ghost Melon Crawfish) for bottom-contact structure fishing, shad patterns (Ghost Pro Shad, Shad Sense) for open water ledge fishing, and high-visibility attractor colors (Chartreuse Pro Blue, Sexified Chartreuse Shad, Lavender Citrus) for stained water and low-light conditions.
• 2.65" / 5/8 oz — Standard deep diving crankbait size for bass fishing; 5/8 oz provides the casting distance needed to reach offshore structure and the bill load needed to achieve 8–12 ft running depth on a standard retrieve; 2.65" body matches the profile of shad and baitfish in the mid-size range that bass key on in deep water.

Color Guide

• Chartreuse Pro Blue — High-visibility chartreuse with pro blue accent; most effective in stained water and low-light conditions where chartreuse provides maximum visibility at depth; chartreuse tones trigger reaction strikes from bass in off-color water where natural imitation colors lose effectiveness.
• Wild Lava Crawfish — Wild lava crawfish pattern; highly effective for bottom-contact structure fishing where crawfish are the primary forage; lava tones provide high contrast and visibility in stained water while matching the coloration of active crawfish on rocky and hard-bottom structure.
• Ghost Pro Shad — Translucent ghost shad imitation; effective in clear water ledge fishing when bass are keying on shad in open water; ghost finish allows light to pass through the body for a lifelike translucent baitfish appearance at depth.
• Lavender Citrus — Lavender citrus attractor pattern; effective in stained water and low-light conditions; lavender and citrus tones provide high contrast and visibility in off-color water where natural baitfish colors lose effectiveness at depth.
• Shad Sense — Realistic shad sense imitation; effective in clear to lightly stained water for ledge fishing when bass are keying on shad; detailed shad profile triggers strikes from sight-feeding bass on open water ledges and offshore structure.
• Gravel Craw — Gravel crawfish imitation; effective for bottom-contact fishing on gravel and rock structure where crawfish are present; gravel tones match the natural coloration of crawfish on rocky bottom structure in clear water conditions.
• Ghost Melon Crawfish — Translucent ghost melon crawfish pattern; effective in clear water where a subtle, natural crawfish profile is preferred; ghost finish provides a lifelike translucent appearance that triggers strikes from pressured bass on heavily fished ledges.
• Sexified Chartreuse Shad — High-visibility chartreuse shad; most effective in stained water and low-light conditions where chartreuse provides maximum visibility at depth; chartreuse shad combination provides both the visibility of an attractor color and the profile of a natural shad imitation.

Best For

• Ledge Fishing — The primary application for the Cloud 9 C10; drag the bait along the top of a ledge at 8–12 ft and let it deflect off the edge to trigger strikes from bass stacked on ledge drops during summer and fall; shad patterns (Ghost Pro Shad, Shad Sense) for clear water ledges, chartreuse patterns for stained water ledges.
• Offshore Structure Fishing — Submerged points, humps, channel edges, and rock piles in the 8–12 ft range; the stabilized action maintains consistent wobble through bottom contact and structure deflection — critical for keeping the bait in the strike zone on irregular bottom structure.
• Summer & Fall Deep Bass — Bass move to deep structure during summer heat and fall transitions; the C10’s 8–12 ft depth range covers the primary summer and fall holding depth on most reservoirs and impoundments; crawfish patterns for bottom-contact structure, shad patterns for open water ledge fishing.
• Stained Water Deep Fishing — Chartreuse Pro Blue, Sexified Chartreuse Shad, and Lavender Citrus for stained water conditions where high-visibility attractor colors are needed to compensate for reduced light penetration at depth; chartreuse tones remain visible at 8–12 ft in stained water where natural imitation colors become invisible.

The Lobina Rico Suave is the ultimate topwater walking bait. “Walking the dog” was never so easy. This handcrafted topwater bass bait dances and darts with the slightest rod movement. When the waters call for quiet, natural actions, answer with the smooth moves of the RICO Suave’.

Specs: 4 1/2”, 1/2 oz. Owner black nickel #2 front and #4 back hooks, oval split ring on the nose.