Freshwater Bass Lures

Berkley PowerBait Power Worm

If you want a plastic worm with a little more action, the Berkley PowerBait Power Worm delivers. Its ribbontail design swims naturally on the fall, quivers on twitches, and kicks on short hops — giving bass a lifelike target that's hard to pass up. The soft but firm texture feels natural in the fish's mouth, and Berkley's exclusive PowerBait scent and flavor formula causes fish to hold on up to 18 times longer than unscented baits, giving you more time to feel the bite and drive the hook home.

Ideal for lakes, reservoirs, streams, and rivers, the Power Worm is a versatile go-to that works year-round on a wide range of techniques.

Features

• Ribbontail action — swims naturally on the fall, twitches, and short hops
• Soft but firm texture — feels natural, stays durable through multiple fish
• PowerBait scent & flavor — fish hold on up to 18x longer
• Versatile rigging — Texas rig, Carolina rig, shaky head, or weightless
• Available in 7" (10 per pack) and 10" (6 per pack)

Best For

• Techniques: Texas rig, Carolina rig, shaky head, weightless
• Conditions: Lakes, reservoirs, streams, rivers — year-round
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

The Deps Evoke 2.0 Squarebill Crankbait is engineered for precision and performance in cover-rich environments. Measuring 2.61 inches and weighing 2/3 oz, this Japanese-designed crankbait dives to 5-7 feet, making it perfect for targeting bass in vegetation, laydowns, and shallow structure.

The heavily curved body and square bill deliver a tight, wobbling action, while the carefully crafted lip design ensures quick deflection off obstacles, triggering aggressive strikes. A fixed internal weight system enhances casting distance and accuracy, allowing anglers to hit tight strike zones with ease.

Equipped with two razor-sharp #3 treble hooks and robust split rings, the Evoke 2.0 maximizes hookup ratios. Its textured body, lifelike eyes, and vibrant color finishes create a realistic presentation, complemented by a unique clicking sound during retrieve that sets it apart as a bass magnet. Tested by BASSMASTER Elite Pro Kenta Kimura at Lake Biwa, this crankbait excels at banging through cover, making it a versatile choice for areas typically fished with jigs or Texas rigs. Whether you're navigating shallow banks or heavy vegetation, the Deps Evoke 2.0 Squarebill Crankbait is your go-to for stress-free, high-catch-rate fishing.

Key Features:

• Heavily Curved Body: Tight wobbling action and superior deflection
• Square Bill Design: Quick deflection off obstacles triggers strikes
• Carefully Crafted Lip: Ensures quick recovery after contact
• Unique Clicking Sound: Auditory trigger during retrieve
• Fixed Weight System: Enhanced casting distance and accuracy
• Razor-Sharp #3 Trebles: Two hooks with robust split rings maximize hookups
• Textured Body & Lifelike Eyes: Realistic presentation for wary fish
• Tournament Tested: Proven by BASSMASTER Elite Pro Kenta Kimura

Specifications:

• Length: 2.61 inches
• Weight: 2/3 oz
• Diving Depth: 5-7 feet on 12-16 lb fluorocarbon
• Type: Floating squarebill crankbait
• Hooks: Two #3 treble hooks with robust split rings
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Retrieve Techniques:

• Deflection Retrieve: Bang through cover and let squarebill deflect
• Steady Retrieve: Constant speed showcases tight wobbling action
• Stop-and-Go: Pause to let bait float up from cover
• Burn Retrieve: Fast retrieve across shallow structure

Ideal Applications:

• Cover-rich environments with vegetation and laydowns
• Shallow structure 5-7 feet deep
• Shallow banks and flats
• Heavy vegetation
• Areas typically fished with jigs or Texas rigs
• High-pressure environments
• Clear to moderately stained water

Whether you're navigating shallow banks or heavy vegetation, the Deps Evoke 2.0 Squarebill Crankbait is your go-to for stress-free, high-catch-rate fishing that excels at banging through cover.

Diving Depth: 6 feet on 12-16 lb fluorocarbon

The Rapala Crush City Ned BLT is a finesse soft plastic built for bass anglers who know that sometimes less is more. Made from durable TPE material with maximized buoyancy, the Ned BLT floats naturally on a Ned rig jig head, standing upright in the strike zone to trigger bites when nothing else will. Its tapered, ribbed tail delivers subtle, lifelike action with the slightest movement — deadly in pressured or post-frontal conditions. Built with Rapala's Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- TPE construction — durable, floating plastic
- Maximized buoyancy for natural stand-up presentation
- Tapered, ribbed tail for subtle finesse action
- Stands up a 1/4 oz VMC® Ned Rig Jig or rigs as a drop-shot
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 12 proven colors

Specifications

Why Buy the Yamamoto Cowboy?

The Yamamoto Cowboy is the perfect "line dance" partner for bass anglers who flip into heavy cover, punch through thick vegetation, and need a jig trailer with maximum kicking action. Its large, J-shaped legs produce a prominent, rhythmic kicking motion — like a cowboy dancing with his chaps on — that triggers reaction strikes from bass buried deep in cover. Two sets of small, flapping appendages add bite-triggering secondary action on every pause. Bulky enough for secure rigging, streamlined enough to slip through heavy vegetation. 7 per pack, 14 proven colors.

Main Use & Benefit

A creature bait designed for flipping, pitching, and punching into heavy cover — its large J-shaped legs produce a prominent kicking action that triggers strikes from bass holding tight in grass, brush, and laydowns, while two sets of flapping appendages add secondary action that keeps fish committed on the bite.

Problem It Solves

Standard creature baits either have too much bulk to penetrate heavy vegetation or too little action to trigger strikes from bass buried deep in cover. The Yamamoto Cowboy's streamlined profile slips through thick grass and brush while its J-shaped legs and flapping appendages produce maximum action once it reaches the strike zone — the best of both worlds for heavy cover fishing.

Advantages

• ✅ Large J-shaped legs — prominent kicking action that triggers reaction strikes in heavy cover
• ✅ Two sets of flapping appendages — bite-triggering secondary action on every pause
• ✅ Streamlined profile — slips through heavy vegetation and brush without fouling
• ✅ Bulky enough for secure rigging on heavy hooks and punch rigs
• ✅ Versatile — jig trailer, flipping, pitching, punching, Texas rig
• ✅ 14 proven color options across natural and reaction shades
  
• ⚠️ Larger profile — best for heavy cover and power fishing; for finesse applications, consider a smaller creature bait

When to Choose It

Reach for the Yamamoto Cowboy when bass are buried in heavy grass, brush piles, laydowns, or dock pilings and you need a bait that can penetrate the cover and produce maximum action in the strike zone. It's equally effective as a jig trailer for adding bulk and kicking action to a flipping jig or football jig, and as a standalone punch rig bait through thick matted vegetation.

Best Fishing Techniques

• Flipping & Pitching — Texas-rig on a 4/0–5/0 EWG hook with a 1/2–3/4 oz bullet weight; flip into docks, laydowns, brush piles, and sparse grass; the J-legs kick on the fall and at rest
• Punching — rig on a 4/0–5/0 straight shank hook with a 1–2 oz tungsten punch weight; the streamlined profile punches through matted grass and the legs explode with action once through the mat
• Jig Trailer — pin onto a flipping jig, football jig, or swim jig; the J-legs and flapping appendages add bulk and kicking action that complements the jig's movement on every hop
• Texas Rig — 1/4–3/8 oz bullet weight for a slower-falling presentation through sparse cover and open water
• Carolina Rig — drag slowly along the bottom over hard structure; the legs and appendages flutter naturally on the pause

Best Conditions

• Heavy grass, matted vegetation, and thick cover where punching is required
• Docks, laydowns, brush piles, and wood cover for flipping and pitching
• Stained to muddy water where a bulky profile with maximum action is most effective
• Warm water (summer and early fall) when bass are buried deep in heavy cover
• Pre-spawn and spawn when bass are holding tight to cover and structure

Best For

Key Features

• Large J-shaped legs — prominent kicking action that triggers reaction strikes in heavy cover
• Two sets of flapping appendages — bite-triggering secondary action on every pause
• Streamlined body — penetrates heavy vegetation without fouling
• Bulky profile — secure rigging on heavy hooks and punch rigs
• 14 proven color options
• 7 per pack

Models & Specs

Count: 7 per pack | Water Type: Freshwater | Target Species: Bass

Tackle Express Tips

1. Match the cover color — Green Pumpkin Black Flake (#297) and Dark Green Pumpkin Amber (#926) are your best natural matches for green grass and wood cover. Switch to Okeechobee Craw for Florida-style fisheries with orange-tinted crawfish, and use Black Large Blue Flake in dark or muddy water for maximum silhouette visibility.
2. Trim the legs for a jig trailer — When using the Cowboy as a jig trailer, trim the J-legs to about half length for a more compact profile on smaller jigs (3/8 oz and under). Leave the full legs intact on larger flipping jigs (1/2–3/4 oz) for maximum bulk and kicking action.
3. Go heavy on the punch rig — For punching through matted grass, use a 1.5–2 oz tungsten punch weight with a 5/0 straight shank hook. The Cowboy's streamlined body punches through the mat cleanly — once through, the J-legs and appendages explode with action in the pocket below the mat where big bass are holding.

FAQ

Q: What makes the Cowboy's J-shaped legs different from standard craw claws?
A: The Cowboy's large J-shaped legs are designed to produce a prominent, rhythmic kicking action — more like a swimming or dancing motion than the pinching action of standard craw claws. This creates a unique, highly visible action in heavy cover that triggers reaction strikes from bass that have seen standard creature baits.

Q: What hook size works best for flipping the Cowboy?
A: A 4/0 or 5/0 EWG hook works best for Texas rig flipping and pitching. For punching through matted grass, use a 4/0 or 5/0 straight shank (Gamakatsu G-Finesse Heavy Cover or similar) with a 1.5–2 oz tungsten punch weight for the best penetration and hookset performance.

Q: Is the Cowboy good as a swim jig trailer?
A: Yes — the J-legs produce excellent action on a swim jig retrieve. Pin it onto a 3/8–1/2 oz swim jig and the legs kick and flutter on a slow, steady retrieve through grass edges and open water. Baby Bass and Watermelon Black Flake are top swim jig trailer color picks.

The Evergreen JT Topwater Bait delivers a fleeing baitfish action that is awesome around pressured and weary fish. Completely silent, the Evergreen JT Topwater Bait is inspired from the balsa topwater baits that were a staple throughout the early years of competitive bass fishing.

Designed with a compact, slim body, the Evergreen JT is perfectly sized for all species of bass and stripers delivering a brisk walk the dog action with little effort. At rest, the Evergreen JT sits with a nose-up at a 45-degree angle that entices bass to strike.

Internally, the Evergreen JT is built with a fixed weighting system, it won't move,  which extends casting distance and decreases wobble, so the trebles remain straight and ready for strikes. Offered in a number of colors, the Evergreen JT delivers a killer topwater presentation that excels on pressured waters. 

The legendary Daiwa TD Minnow 95SP Suspending Jerkbait is back — the exact same tournament-proven design that won countless bass tournaments when it was first introduced. The slim and compact profile delivers the TD Minnow’s signature darting, side-to-side action on the jerk that has made it one of the most imitated jerkbaits in freshwater fishing. The internal weight transfer system shifts weight rearward on the cast for maximum distance, then repositions forward on the pause to achieve the critical suspending (SP) action that keeps the bait hanging motionless in the strike zone — the pause that triggers reaction strikes from bass and trout when nothing else will. 

Key Features

• Tournament-Proven Design — The original TD Minnow 95SP won countless bass tournaments when first introduced; this is the exact same design — not a reissue or update — with the same slim profile, same action, and same tournament-winning performance that made it a legend in freshwater jerkbait fishing.
• Suspending (SP) Action — Suspending designation means the bait achieves neutral buoyancy at depth and hangs motionless on the pause; the pause is the primary trigger for reaction strikes from bass and trout — a suspending jerkbait stays in the strike zone longer than a floating jerkbait, giving fish more time to commit.
• Internal Weight Transfer System — Internal weight shifts rearward during the cast for maximum casting distance; repositions forward on the pause to achieve neutral buoyancy and the suspending action; allows the TD Minnow to be cast significantly farther than fixed-weight jerkbaits of the same size.
• Slim & Compact Profile — Slim, elongated minnow profile delivers the TD Minnow’s signature tight, darting side-to-side action on the jerk; compact 3 3/4" body matches the profile of shad, smelt, and small baitfish that bass and trout key on in clear water conditions.
• 3 3/4" / 1/4 oz — Versatile size for bass and trout across a range of water depths and conditions; 1/4 oz weight provides the casting distance needed for covering water on large lakes and reservoirs.

Specs

• Length: 3 3/4" (95mm)
• Weight: 1/4 oz
• Action: Suspending (SP)
• Type: Jerkbait / Hard Bait
• Colors: Ghost Pink, Ayu, Bone, Wakasagi, Black Gold

Color Guide

• Ghost Pink — Translucent pink finish; effective in clear water and low-light conditions; pink tones trigger reaction strikes from bass keying on shad and small baitfish in clear water.
• Ayu — Natural ayu (sweetfish) imitation; realistic baitfish profile effective for bass and trout in clear water where natural color matching is critical; classic Japanese jerkbait colorway.
• Bone — High-contrast white/bone finish; effective attractor color in stained water and low-light conditions; bone tones provide visibility when natural colors lose effectiveness in off-color water.
• Wakasagi — Natural smelt/wakasagi imitation; realistic silver-blue baitfish profile for clear water bass and trout targeting smelt and small baitfish; classic Japanese tournament colorway.
• Black Gold — High-contrast black and gold finish; effective in stained water, overcast conditions, and low-light periods; black/gold combination provides maximum contrast and flash for triggering reaction strikes.

Best For

• Bass Fishing — Tournament-proven jerkbait for largemouth and smallmouth bass; suspending action and slim profile are most effective in clear to lightly stained water during cold water periods (fall, winter, early spring) when bass are lethargic and require a longer pause to trigger strikes.
• Trout — Slim minnow profile and natural colorways (Ayu, Wakasagi) match the smelt and small baitfish that trout key on in clear lakes and reservoirs; suspending action keeps the bait in the trout’s strike zone on the pause.
• Clear Water & Cold Water Conditions — Suspending jerkbaits are most effective in clear water where fish can track the bait and in cold water where a longer pause is needed to trigger strikes from lethargic fish; the TD Minnow’s slim profile and natural colorways are optimized for these conditions.
• Long-Distance Casting — Internal weight transfer system provides the casting distance needed for covering large flats, points, and open water on reservoirs and lakes where fish are spread out and covering water is critical.

The Deps BullShooter 160 Bluegill is a masterpiece of swimbait engineering, combining stunning visual realism with deadly swimming action that trophy bass can't resist. This premium Japanese hard swimbait features an incredibly detailed bluegill finish and perfectly sized profile that appeals to medium and trophy-class bass feeding on panfish forage.

Crafted with meticulous attention to detail, the BullShooter 160 showcases Deps' legendary construction quality with a killer finish that includes intricate scaling, realistic coloration, and lifelike 3D eyes. The jointed body produces a natural, fluid swimming motion that perfectly mimics a cruising bluegill, while the slow-sinking design allows it to hover in the strike zone and trigger explosive reaction strikes.

At 6.5 inches and 3.75 ounces, the BullShooter 160 delivers excellent castability while maintaining the substantial profile needed to attract trophy bass. The realistic swimming action works at various retrieve speeds, from painfully slow crawls to moderate retrieves, making it incredibly versatile for different conditions and fishing scenarios. Whether you're fishing shallow flats, deep structure, or anywhere bass are keying on bluegill, this swimbait delivers the lifelike presentation that separates it from the competition.

Key Features:

• Ultra-Realistic Bluegill Profile: Detailed finish with intricate scaling, realistic coloration, and 3D eyes
• Premium Japanese Construction: Meticulous craftsmanship ensures durability and consistent performance
• Jointed Body Design: Produces natural, fluid swimming motion that mimics live bluegill
• Slow-Sinking Action: Hovers in the strike zone for extended presentations
• Versatile Retrieve Speeds: Maintains action from slow crawls to moderate retrieves
• Optimal Size & Weight: 6.5" length and 3.75oz weight perfect for casting and big bass appeal
• Trophy Bass Magnet: Proven to trigger strikes from double-digit largemouth
• Killer Finish Quality: Stunning paint schemes that reflect light and attract bass

Specifications:

• Length: 6.5 inches (160mm)
• Weight: 3.75 oz
• Type: Slow-sinking jointed hard swimbait
• Profile: Bluegill/Sunfish imitation
• Target Species: Largemouth bass, smallmouth bass, spotted bass

Retrieve Techniques:

• Slow Steady Retrieve: Natural swimming action for cruising bluegill presentation
• Stop-and-Go: Pause to let bait sink and trigger following fish
• Slow Roll: Deep, methodical retrieve along bottom structure
• Wake Retrieve: Surface or subsurface wake for aggressive bass
• Twitch-Pause: Erratic action mimics injured or fleeing panfish

Ideal Applications:

• Trophy bass fishing in bluegill-rich waters
• Shallow flats and weed edges
• Deep structure, points, and ledges
• Around docks, laydowns, and cover
• Clear to moderately stained water
• When bass are feeding on large panfish
• Sight fishing for wary trophy bass

When you're targeting trophy bass that feed on bluegill and demand the most realistic presentation possible, the Deps BullShooter 160 Bluegill delivers the stunning realism and lifelike action that turns giants into reality.

The Reaction Innovations Double Wide Beaver is a 5.2-inch soft plastic creature bait for bass anglers who want a bulky flipping presentation around cover. Its broad body and paddle-style appendages offer a larger profile than the original Sweet Beaver. Each pack contains 6 baits in your selected color.

Built for a bigger presentation

• Broad, ribbed body: Adds texture and bulk when a small finesse bait is not the presentation you want.
• Paddle-style appendages: Give the bait its distinctive Beaver silhouette as you lift and drop it.
• Cover-focused design: A concealed-hook Texas rig lets you present this substantial profile around brush, vegetation, and other cover.

Specifications

• Brand / model: Reaction Innovations Double Wide Beaver
• Length: 5.2 inches
• Style: Soft plastic creature bait
• Quantity: 6 baits per pack
• Manufacturer's hook guidance: Minimum 5/0 hook
• Included: Soft baits; hooks and weights sold separately

Rigging and color selection

Reaction Innovations recommends a stout rod and a hook no smaller than 5/0. Choose a hook with enough gap for the body to collapse away from the point. Match the rod's rating, line, and weight to the cover and total rig weight.

For a Texas rig, use enough weight to reach the target while retaining control. Around dense vegetation, the bait's bulk may require a different weight or entry angle than a smaller creature bait. For a compact alternative, compare the Smallie Beaver 3.5-inch.

Watermelon Red Flake is a natural-color starting point in clearer water. Black/Red, Hematoma, or June Bug are options when you want a darker silhouette. Compare the variant photos with the forage and water clarity where you fish.

3 Tackle Express Tips

1. Check the whole rig before pitching. Compress the bait by hand to confirm the hook point can clear the plastic. A large hook label alone does not guarantee enough gap.
2. Use the lightest weight that reaches your target. Start with control and cover penetration, then adjust. If the bait hangs on vegetation, change the entry angle or weight before forcing it through.
3. Keep the bulky profile centered. Thread the bait straight and recheck it after a fish or snag. Torn or bunched plastic can obstruct the hook point and change how the bait falls.

Frequently asked questions

How large is the Double Wide Beaver?

It measures 5.2 inches and is the larger version of the original Sweet Beaver.

How many baits are included?

Each package contains 6 Double Wide Beaver soft baits in the selected color.

What hook size should I use?

The manufacturer recommends a minimum 5/0 hook. Check the gap and fit of your specific hook, since dimensions vary between designs.

When should I choose it over a smaller Beaver?

Choose the Double Wide when you want more bulk for a flipping or pitching presentation. Downsize when a more compact offering or easier passage through tight cover better suits the situation.

The Small Spook for Fish That Have Seen the Big One

The Heddon Zara Puppy is the smallest walker in the Spook family — 3" and 1/4 oz, fitted with two #6 trebles. Same walk-the-dog action, scaled down for pressured water, small forage, and light tackle. On lakes where every bass has watched a full-size Spook go by, this is the one that still gets bit. Eight colors in stock.

Why Anglers Reach for the Puppy

Downsizing is the oldest fix in fishing, and topwater is where it works best. A 3" bait matches the shad, bluegill fry, and small minnows that fish are actually eating for most of the season, and it presents a target a smaller or more cautious fish will commit to. You trade some average size for a lot more bites.

The Problem With Overlining a Light Bait

At 1/4 oz the Zara Puppy is easy to overpower. Heavy line drags the nose down and flattens the walk; a stiff rod jerks it off its rhythm instead of swinging it. This is a light-line, light-rod bait — fish it that way and it walks beautifully, fish it on a heavy setup and you'll wonder what the fuss is about.

What Sets It Apart

• 3" and 1/4 oz — the smallest walker in the Spook lineup
• Full walk-the-dog action in a downsized body
• Two #6 treble hooks sized to the bait
• Matches shad, fry, and small minnow forage
• Castable on spinning tackle, unlike the heavier models
• Eight colors including Bull Frog and Glitter Shad

The Right Pick If…

• You're fishing clear, calm, heavily pressured water
• The forage in your lake is small and the fish are keyed on it
• You'd rather catch more fish than hold out for one big one
• You fish spinning gear and want a walking bait you can actually cast on it

Where It Sits in the Spook Family

The Zara Puppy is the finesse end. Size up when the situation calls for it:

• Step up to the Zara Spook (4.5") for the standard full-size profile and better average fish.
• Step up to the Super Spook (5", 7/8 oz) when it's windy or stained and you need sound and distance.
• Split the difference with the Super Spook Jr. (3.5", 1/2 oz) — a half-inch and a quarter-ounce up, with an internal rattle the Puppy doesn't have.

Best Techniques

• Slow walk on light line: The core presentation — short soft taps, plenty of slack, no hurry
• Skip and walk: Light enough to skip under docks and overhanging limbs, then walk it out
• Schooling fish: When bass are pushing small bait to the surface, this matches the size they're actually chasing
• Pockets and grass edges: Small profile works holes and edges a bigger bait fouls in

Best Conditions

• Clear, calm water — a flat surface is where the small profile shines
• Heavily pressured lakes and community water
• Late summer and fall, when fish are keyed on small shad and fry
• Docks, laydowns, grass pockets, and shallow shoreline cover

Best For

• Species: Largemouth, smallmouth and spotted bass, crappie, larger panfish
• Techniques: Slow walking, skipping, schooling-fish matching
• Environments: Clear lakes, reservoirs, ponds, docks, laydowns, grass pockets

Key Features

• 3" length, 1/4 oz
• Two #6 treble hooks
• Downsized Zara profile with full walking action
• Light enough for spinning tackle
• Eight colors: G Fin/Shad, Clear, Bone, Baby Bass, Black Shiner, Shore Minnow, Glitter Shad, Bull Frog

Specs

Tackle Express Tips

• Go lighter than you think: 6-8 lb mono or 20 lb braid with a mono leader. Heavier line pulls the nose down and the walk falls apart — the single most common reason people say the Puppy "doesn't work."
• Medium-power rod, not medium-heavy: You need a tip soft enough to swing a quarter-ounce bait. A heavy topwater rod will overpower it.
• Match the hatch literally: When bass are blowing up on shad you can see, this is usually closer to the right size than a full Spook. Bring it out when the big bait draws follows but no eats.

FAQ

Is this too small to catch good fish?
No. Big bass eat small forage constantly, especially on pressured water. You'll catch more fish overall on the Puppy and give up some average size — many anglers keep one tied on specifically for when the full-size Spook is drawing follows without commitments.

Can I throw it on spinning gear?
Yes, and often you should. At 1/4 oz it's right in the range for a medium-power spinning rod with 6-8 lb mono, which is one of the main advantages over the heavier models in the family.

Puppy or Super Spook Jr.?
The Puppy is 3" and 1/4 oz with two #6 trebles; the Super Spook Jr. is 3.5" and 1/2 oz with an internal rattle. Choose the Puppy for the smallest profile, the quietest presentation, and light spinning gear. Choose the Jr. when you want a little more size, casting weight, and sound.

The Loud One, Built to Call Fish From a Distance

The Heddon Super Spook is the big-water member of the Spook family — 5" and 7/8 oz with a loud rattle chamber and three #4 treble hooks. Where the standard Zara Spook is a finesse-of-the-surface bait, the Super Spook is built to be found: heavier, louder, and rigged with stouter hardware. Six colors in stock.

Why Anglers Reach for the Super Spook

Three things separate it from the rest of the family. The extra weight buys you casting distance, which matters on big open flats and when the wind is up. The louder rattle pulls fish from farther in chop or stained water where a quieter bait goes unnoticed. And the third treble means a fish that swipes at the tail or the belly still finds a hook — Heddon rates it at roughly 30% more hooking power than the two-hook models.

The Problem With Undersized Topwaters in Wind

A 3/4 oz walker on a windy flat is a frustrating bait. You lose distance on the cast, the chop hides the surface disturbance, and the sound doesn't carry. Fish that would eat never know it's there. The Super Spook's weight punches through wind and its rattle carries — which is the whole reason to own one alongside a standard Spook rather than instead of it.

What Sets It Apart

• 5" and 7/8 oz — the heaviest walker in the standard Spook lineup
• Three #4 treble hooks for roughly 30% more hooking power than two-hook models
• Loud rattle chamber, tuned louder than the Zara Spook's
• Stout hardware built for hard strikes
• Long-casting profile for covering big water
• Effective in freshwater and inshore saltwater

The Right Pick If…

• You're fishing wind, chop, or stained water where a quieter bait disappears
• You need distance to cover a big flat without running the boat over fish
• You're targeting bigger-than-average fish and want the extra hook
• You fish inshore saltwater as well as freshwater

Where It Sits in the Spook Family

The Super Spook is the top of the standard lineup. Reach for something else when:

• Conditions calm down — the Zara Spook (4.5") is the everyday size and draws more bites on a flat, quiet surface.
• Fish get picky — the Zara Puppy (3", 1/4 oz) matches small forage and pressured fish.
• You want the same size without the noise — the Super Zara Spook is 4.5" with no rattle chamber at all.
• You're in hard saltwater duty — the Super Spook XT carries extra-stout hardware for the same 5" profile.

Best Techniques

• Long-cast walking: Bomb it across a flat and walk it the whole way back — the distance is the point
• Wind-lane retrieve: Work it along the seam where wind-driven chop meets calmer water
• Burn and kill: On schooling fish, speed it up and then stop it dead in the middle of the boil
• Inshore flats: Same walking cadence over grass and oyster edges for redfish and speckled trout

Best Conditions

• Windy days and choppy surface — where this bait beats the smaller models outright
• Stained to lightly muddy water, where sound matters more than sight
• Large open flats, main-lake points, and long shorelines
• Inshore saltwater grass flats and oyster bars

Best For

• Species: Largemouth bass, striped bass, redfish, speckled trout, pike
• Techniques: Long-cast walking, wind-lane retrieve, burn and kill
• Environments: Open freshwater flats, main-lake points, inshore saltwater grass and oyster bars

Key Features

• 5" length, 7/8 oz
• Three #4 treble hooks
• Loud rattle chamber
• Stout hardware for hard strikes
• Six colors: Bone, Foxy Shad, Clear, Okie Shad, Bone Silver, Nickel
• Freshwater and inshore saltwater rated

Specs

Tackle Express Tips

• Give it a real rod: At 7/8 oz this is not a medium-power bait. A medium-heavy or heavy rod with a moderate tip moves it properly on slack line and drives three trebles home at distance.
• Braid for distance, mono for forgiveness: 40-50 lb braid gets you every yard of the cast and a solid hookset a long way out. Straight mono is more forgiving of premature hooksets if you're prone to them.
• Let the wind pick the bait: Glass-calm morning, throw the Zara Spook. The moment there's a ripple and the bites slow down, switch to this one before you switch colors.

FAQ

How is this different from the Zara Spook?
Size, sound, and hooks. The Super Spook is 5" against the Zara Spook's 4.5", its rattle is louder, and it carries three #4 trebles instead of two hooks. Choose it for wind, stained water, distance, and bigger fish; choose the Zara Spook for calm conditions and more bites.

Can I use it in saltwater?
Yes — it's a proven redfish and speckled trout bait on inshore flats. If you're fishing saltwater hard and regularly, the Super Spook XT carries extra-stout hardware in the same 5" profile.

Why three hooks?
Topwater strikes are frequently misses. A third treble covers the middle of the bait, so a fish that hits short or swipes at the belly still finds a point. Heddon rates the three-hook layout at roughly 30% more hooking power.

Three Baits in One. Master of All of Them.

The Ima Square Bill Crankbait is Bassmaster Elite Angler Bill Lowen's signature design — a bait he dreamed about for decades and finally brought to life through countless conversations with Ima's engineers in Japan. Most square bills do one thing well. The Ima Square Bill does everything well: burn it, wake it, twitch it, or deflect it off cover. Mix them all on a single retrieve and watch what happens.

Built Around an Earth-Shaking Wobble

The Ima Square Bill's stubby, rounded body produces a wide, aggressive wobble that displaces water and triggers reaction strikes from bass holding tight to cover. The computer-chip lip deflects off wood, rock, and laydowns with a natural, erratic kick that mimics a fleeing baitfish. And two sticky-sharp Owner #6 treble hooks nail even the short strikers — though most bass absolutely choke this bait down.

Why Most Square Bills Have a Weakness

Most square bills are specialists. Some burn well but lose their action when waked. Others deflect off cover but fall apart on a fast retrieve. The Ima Square Bill was engineered to have no weakness — it performs at every speed and in every situation. That versatility is what makes it Bill Lowen's go-to bait and a must-have in any crankbait lineup.

Bill Lowen's Favorite Retrieve

Bill's preferred technique is to mix it all up on a single retrieve — twitching to waking, then reeling it down to three feet and burning it. That unpredictable, multi-speed presentation keeps bass guessing and triggers strikes from fish that have seen every standard crankbait retrieve. The Ima Square Bill is the only bait that can pull it off without losing its action.

The Right Pick If...

• You want a square bill that performs at every retrieve speed
• You're fishing shallow cover — wood, rock, laydowns, docks, and riprap
• You want a bait that deflects off structure with a natural, erratic kick
• Standard square bills are getting ignored on pressured water
• You want a tournament-proven design from a Bassmaster Elite pro

Best Retrieve Techniques

• Burning: Fast, steady retrieve to cover water quickly and trigger reaction strikes from aggressive fish
• Waking: Slow retrieve that keeps the bait just below the surface, creating a visible wake — deadly in low-light conditions
• Twitching: Erratic rod-tip twitches to create a darting, fleeing action — great for finicky fish
• Deflecting: Cast into cover and let the bait deflect off wood, rock, and laydowns — the kick on contact triggers reaction strikes
• Mixed Retrieve: Bill Lowen's favorite — twitch, wake, burn, and deflect all on one retrieve

Best Conditions

• Spring pre-spawn and spawn when bass are shallow and aggressive
• Fall when bass are chasing shad in shallow water
• Anytime bass are holding tight to shallow cover — wood, rock, docks, and riprap
• Stained to moderately clear water where the wobble and color carry
• Low-light periods when a waking retrieve draws fish from a distance

Best For

• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass
• Techniques: Burning, Waking, Twitching, Deflecting, Mixed Retrieve
• Conditions: Shallow cover, stained water, spring pre-spawn, fall shad patterns

Key Features

• Bill Lowen (Bassmaster Elite) Signature Series design
• Stubby, rounded body produces an earth-shaking wide wobble
• Computer-chip lip deflects naturally off wood, rock, and laydowns
• Two sticky-sharp Owner #6 treble hooks
• Performs at every retrieve speed — burn, wake, twitch, or deflect
• No weakness — a true master of all square bill techniques
• 8 color patterns to match any forage or water condition

Models & Colors

Tackle Express Tips

• Match Color to Water Clarity: In clear water, go with natural patterns like Bluegill, Fred's Perch, or Silver Lining. In stained or murky water, reach for high-visibility colors like Chartreuse Smash, Barred Black Back Chart, or Hot Craw.
• Use Fluorocarbon: 12–15 lb fluorocarbon line sinks and keeps the bait in the strike zone longer. It also has less stretch than mono, giving you better feel for deflections and a more solid hookset.
• Let It Deflect: Don't steer the bait away from cover — aim directly at laydowns, stumps, and rocks. The natural kick on contact is one of the most strike-triggering moments in crankbait fishing.

FAQ

What depth does the Ima Square Bill run?
The Ima Square Bill is a shallow-running crankbait designed for the 1–3 foot depth range, making it ideal for fishing over shallow flats, around docks, and through shallow wood and rock cover.

What rod setup works best?
A medium or medium-heavy 7'–7'4" fiberglass or composite crankbait rod with a 6:1 reel and 12–15 lb fluorocarbon is ideal. The softer tip of a fiberglass rod loads up on the cast and keeps fish pinned during the fight without pulling hooks.

How is the Ima Square Bill different from other square bills?
Most square bills excel at one or two techniques. The Ima Square Bill was specifically engineered by Bill Lowen to perform equally well when burned, waked, twitched, or deflected off cover — making it one of the most versatile shallow crankbaits available.

The Z-Man Graph ShadZ is a pre-rigged soft plastic lure purpose-built for forward-facing sonar (FFS/live sonar) fishing. Its deep-bodied 3.8" shad profile delivers a strong, vibrant return on your graph screen while swimming with the kind of natural, quivering action that triggers strikes from pressured bass. Engineered from Z-Man's legendary 10X ElaZtech material, it's buoyant, nearly indestructible, and built to outlast multiple fish per bait.

The line-through jighead design keeps the bait locked at a precise horizontal angle with a consistent 90-degree line tie — no twisting, no knot repositioning, just repeatable balance cast after cast. An internal air cavity and molded recessed scale patterns trap and release micro air bubbles, maximizing sonar reflectivity so your bait lights up the screen exactly where you need it.

Key Features

• Sonar-optimized deep body with internal air cavity for maximum graph reflectivity
• Line-through jighead with recessed under-chin line tie — stays horizontal at 90-degree angle
• 10X ElaZtech construction — buoyant, ultra-durable, fish multiple bass per bait
• Forked tail with thicker lower lobe for lifelike quivering action on the fall and retrieve
• Medium-wire 3/0 black nickel sickle needlepoint hook for solid hooksets
• Precision color-matched jighead with weight stamped on head
• Includes one pre-rigged lure + one spare body per pack

Specifications

The Shimano Gravitator 220SS Glidebait is Shimano's groundbreaking entry into the big-bass glide bait category for 2025, delivering next-level performance, unmatched casting distance, and customizable action in an affordable, high-tech package. Measuring 8 2/3 inches (220mm) and weighing 3 3/8 oz (95g), this slow-sinking glide bait is engineered to mimic large, vulnerable forage while covering water efficiently and triggering explosive strikes from trophy largemouth and smallmouth.

At the core is Shimano's innovative ARMABOOST technology — a revolutionary folding mechanism that collapses the lure's double-jointed body into a more aerodynamic profile during the cast. This slashes air resistance, boosts flight distance by up to 35%, and minimizes unwanted spinning for laser-accurate, long-distance presentations that reach distant structure, weed edges, or schooling fish without sacrificing control.

Key performance features include:

• Action Modifying Insert — A removable insert lets you dial in the action on the fly: insert it for a wider, broader glide with sweeping side-to-side sweeps ideal for open water or cold fronts; remove it for a tighter, choppier wiggle that excels in pressured scenarios or when bass want a more aggressive darting motion.
• FLASH BOOST (select colors) — Internally suspended foil creates a flashing secondary action that continues even on the pause, drawing follows into committed blows.
• SCALE BOOST (select colors) — Realistic 3D holographic scaling enhances visual appeal and imitation of real baitfish.
• Dual line tie options — Tie to the lower eye for a subsurface glide or the upper for a near-surface walk-and-pause presentation that mimics a dying shad on top.
• Premium hardware — Equipped with sticky-sharp treble hooks and additional interchangeable tails for fine-tuning action from subtle to aggressive.
• Slow-sinking design — Suspends perfectly in the strike zone, allowing long pauses that provoke reaction strikes from following or suspended bass.

This versatile glide bait shines in big-bait scenarios: slow-rolling over grass flats, working points and ledges in fall or spring, targeting post-spawn giants, or burning it for reaction bites in warmer water. Part of Shimano's complete Big Bass System, it pairs seamlessly with heavy swimbait rods, high-capacity reels, and 20-30 lb fluorocarbon or braid setups.

Available in tempting colors that imitate shad, perch, trout, and more, the Gravitator 220SS brings premium Japanese engineering and customization to glide bait fishing without the premium price tag. Whether you're new to big baits or a seasoned swimbait angler, this lure redefines what's possible — longer casts, tunable action, and big bites in one game-changing package.

Dominate the big-bass game with the Shimano Gravitator 220SS Glidebait — innovation that turns average days into trophy hunts.

The Keitech Flapper Grub 4" brings back the classic grub style that exploded onto the bass fishing scene in the mid-1990s — updated with Keitech's modern engineering. The Flapper Grub is built for "chucking and winding" through the middle of the water column, and works equally well buzzed on the surface on a no-sinker rig. An upgraded take on an old favorite that still gets the job done.

Key Features

• Length: 4"
• Weight: approx. 1/4 oz
• Pack quantity: 7 per pack
• Recommended hook: Offset 1/0 or 2/0
• 7 colors available — Silver Shad, Sight Flash, Lime Chartreuse, Rootbeer, Green Pumpkin PP, Black, Pearl

Hook Hold System

The Hook Hold system positions the hook at the optimum location and prevents slippage, keeping the Flapper Grub running true on the retrieve.

Crank Guard Head Design

The Crank Guard recesses the hook into the head for improved weedlessness, added rigidity, and protection from debris on the retrieve.

The Keitech Neko Camaron 5.5" was developed for success in the ultra-pressured waters of Japan, using the Neko rig technique to duplicate the defensive posture of a crawfish. On the fall, the articulated claws flutter seductively. Once on the bottom, small rod tip movements cause the bait to sway sideways and shake — a highly realistic craw imitation that triggers strikes in heavily pressured conditions.

Built with a special blend of plastics for enhanced action, salted for weight and feel, and loaded with Keitech's squid scent to complete the package.

Key Features

• Length: 5.5"
• Weight: approx. 1/4 oz each
• Pack quantity: 7 per pack
• Three-dimensional articulated claws — flutter on the fall, shake on the bottom
• Side stabilization fins — maintain proper orientation on the Neko rig
• Salted plastic with squid scent
• 7 colors available — Smoke Cinnamon Craw, Scuppernong, Green Pumpkin PP, Green Pumpkin Chartreuse, Okeechobee Craw, Blue Back Cinnamon, Black

Rigging Instructions

Use a 6mm O-ring positioned between the side fins for the Neko rig. Multiple effective rigging techniques are illustrated below.

The most unique offering is the Rapala Crush City Bronco Bug. The Bronco Bug offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward-facing legs provide subtle, secondary action with the slightest movement.

Features:

• Dolphin-Like Swimming Action
• “Bronco Buck” Kick when Jigged
• Soft Ribbed Hook Slots on Both Sides Maximize the Life of the Bait and Protect Hook Point
• Smart Injection Technology™ Combines Custom Combinations of Color, Flake, Salt and Scent, that are Added Precisely Where Needed for the Perfect Presentation

SPRO Little John MD 50 Crankbait takes the Little John's tight wobble into the listed 7–9 ft range. Designed by John Crews for covering water, it combines a computer chip board lip with a silent tungsten weight-transfer system to help you make long, accurate casts and work the bait around cover. When the fish are below the shallow bank, this medium diver gives you a way to keep searching.

Reach the Mid-Depth Zone

The MD 50 is the choice when you want to crank deeper than the SPRO Little John 50, which is listed for 3–5 ft. Its durable, sensitive lip helps the lure deflect off suitable cover, and its tight wobble supports a steady search retrieve. Gamakatsu treble hooks complete the bait.

The Right Pick If...

You are fishing freshwater bass water around the MD 50's listed 7–9 ft depth range and want a compact crankbait with a silent weight-transfer system. If your targets are shallower, the 3–5 ft Little John 50 is the more fitting comparison; if fish are much deeper, choose a lure rated for that range instead.

Best For

• Medium-diving crankbait presentations for freshwater bass.
• Searching water in the listed 7–9 ft range.
• Working suitable cover and changes in bottom contour with a tight wobble.

Key Features

• Listed medium-diving depth: 7–9 ft.
• Computer chip board lip designed for durability, sensitivity and deflection.
• Silent tungsten weight-transfer system for casting distance and accuracy.
• Tight wobble and Gamakatsu treble hooks.
• Eleven listed colors.

Models & Specs

How to Fish It

Cast beyond your target and retrieve steadily to bring the lure toward its listed depth. Adjust your retrieve so the bill can work near suitable cover or bottom changes without constantly burying. Match your rod and line to the conditions; SPRO Gouken Fluorocarbon is a line option to consider for keeping contact with a crankbait.

Tackle Express Tips

• Use the 7–9 ft listing to choose water where the lure can reach the zone you want to cover.
• Change your retrieve speed if the bait is not reaching cover or is digging too hard.
• Inspect the lip, hooks and line after repeated contact with structure.

FAQ

What depth is the MD 50 listed for? 7–9 ft.

How does it compare with the Little John 50? The MD 50 is listed for 7–9 ft; the Little John 50 is listed for 3–5 ft.

Does it rattle? The product details describe a silent tungsten weight-transfer system.

Pick a color and work the next mid-depth stretch with confidence.

The PB Rat Wakebait is the lure that will land you your next Personal Best.  The PB Rats are a resin bait with a sleek contour body and a head and bill designed for searching for those Big Bites. They come in 2 styles a standard 2-piece and the PB crushing 3-piece.

The PB Rat Wakebaits come stock with gnarley VMC Split Rings and Owner Stinger Treble size 1 in the rear and 1/0 in the front.  PB Rats do come in solid colors however the swirl patterns are unique and no two swirl patterns are the same.  Tail colors may vary and are held on with a screw lock and can be easily changed after being chewed.

2-Piece - 5" Body - 2.3oz

3-Piece - 7" Body - 2.5oz

4-Piece - 9" Body - 3.5oz  

Colors will vary, may not match picture. Please call if you have any questions. Sorry no sales or discounts apply for this item.  

The Savage Gear Pulse Tail Shiner LT 7" are great from bass to redfish, Northern pike to speckled trout, many predators rely on some blend of vision and smell to locate prey; but across the board, vibration and water displacement play a significant role in forage location. Savage Gear capitalizes on these predatory instincts with the new family of Pulse Tail soft plastic baits.

Comprising the Pulse Tail Bluegill, Pulse Tail Shiner, Pulse Tail Mullet and Pulse Tail Baitfish, this innovative lineup excels at stimulating a predator’s feeding instinct. The first three baits are designed after particular forage, while the Pulse Tail Baitfish presents a more broadly applicable form that easily resembles a wide range of freshwater and saltwater forage species. For each of these models, the split rear fin design creates a realistic pulse swimming action that mimics the surge of a fleeing forage fish.

• Line Thru
• 7"
• 3 1/4oz

The Keitech Easy Shaker 4.5" is a ringed-body finesse bait built for drop shot and shaky head presentations. The ringed body distorts the bait's image for a more natural appearance, while the high-flotation plastic compound keeps the Easy Shaker in a horizontal position when rigged on the drop shot. Slight rod movements and bottom undulations create a shivering action that mimics a struggling baitfish — one of the most effective triggers for finicky bass.

Key Features

• 10 per pack
• Ringed body design — natural, distorted baitfish appearance
• High-flotation plastic compound — maintains horizontal position on drop shot
• Shivering action — triggered by subtle rod movements and bottom contact
• Ideal techniques: drop shot, shaky head
• 5 colors available — Pro Blue Red Pearl, Green Pumpkin Pepper, Sexy Shad, Morning Dawn, Electric Bluegill