BAIT TO JIGS

And everything in between. Shipped fast nationwide.

HOT THIS WEEK

Halco Laser Pro 190XDD Trolling Lure

Halco Laser Pro 190XDD Trolling Lure

$27.00
Major Craft JigPara Vertical Long Slow250g

Major Craft JigPara Vertical Long Slow

$29.00

Daiwa Lexa Type HD Casting ReelsLexa - HD 400HS - P 7.1:1 Right Hand

Daiwa Lexa Type HD Casting Reel

$452.00

United Composites RCE Elite Composite Conventional RodsRCE700 M - C

United Composites RCE Elite Composite Conventional Rods

$511.00$435.00
United Composites RGPXJ J - Rex Premium Composite Jigging RodsRGPJX6402 6'4" PE: 4 - 6 Jig: 100 - 300g Max Drag: 25lb

United Composites RGPXJ J-Rex Premium Composite Jigging Rods

$703.00

United Composites RGP GUSA Premium Conventional RodsPlastic Reel Seat

United Composites RGP GUSA Premium Conventional Rods

$853.00$725.00
Phenix Elixir Series Ultralight Trout / Panfish RodsFX561 - 1 5'6" 1 - 4lb 1/32 - 1/6 oz. 1 Piece - Split Grip

Phenix Elixir Series Ultralight Spinning Rods

$269.00$242.00
Shimano Vanford FA Spinning Reel500A

Shimano Vanford FA Spinning Reel

$403.00

What customers say about Tackle Express

Jerry H.

The staff here are super friendly, and super knowledgeable. I placed an online order, but called ahead to get some guidance as I was getting ready for a tournament at Lake Piru and have never fished it. Harry was super knowledgeable, and super helpful, pointing me in the right direction, so I can place my order online. I’m definitely gonna be checking Out the store in person as well.

Google Review

Danny K.

Everything you need for fishing gear is here with people who know what they are talking about

Google Review

Declan C.

Great customer service and big selection. Harry was very helpful!

Google Review

Jeffery C.

Awesome spot, super helpful and patient. James is the man! I highly recommend! 10 stars!

Google Review

Dave L.

Excellent customer service. I'd like to give them 10 stars. Ordered some items that the Post Office clearly lost. Package showed up taped up and items missing. Reached out to Tackle Express and had the items in 2 days. Zero issue. Never have issues with them. Excellent inventory and good prices. Customer for life!

Google Review

Close-up of a yellowtail with on a gaff against a blurred natural background

SHOP BY SPECIES

YELLOWTAIL

Flying fish with a hook attached on a white background

SHOP BY SPECIES

TUNA

Person holding abass caught with an shimano fishing rod on a lake.

SPRINGTIME

FRESHWATER

ESSENTIALS FOR

TROUT

NEW ARRIVALS

Daiwa 26 Seaborg 500J

Daiwa Seaborg 500J Power Assist Electric Reel

$1,694.00

Sufix Revolve Braided Line 200 Yds

Sufix Revolve Braided Line 200 Yds

$37.00

Rapala Rapid Pack Plastics Storage Pouch

Rapala Rapid Pack Plastics Storage Pouch

$19.00

$2.01 oz
Shimano Zodias 5-Piece Packable Spinning Rod

Shimano Zodias 5-Piece Packable Spinning Rod

$438.00

Avet HXW 5/3 Raptor Plus 3 Speed Reels

Avet HXW 5/3 Raptor Plus 3 Speed Reels

$791.00

Nories Bite Liquid Fishing Attractant

Nories Bite Liquid Fishing Attractant

$19.00

Avet Winch JX 6/3S 3 - Speed Conventional Reel

Avet Reels Winch JX 6/3S 3-Speed Conventional Reel

$1,031.00

Z - Man Bait Lockers Tackle Bag

Z-Man Bait Lockers Tackle Bag

$113.00

Mustad x BlacktipH Monster Shark Rig

Mustad x BlacktipH Monster Shark Rig

$43.00

Daiwa Presso Attra Trout Spoon

Daiwa Presso Attra Trout Spoon

$13.00

Rapala Rapid Pouch – Clear PVC Tackle & Lure Storage Pouch

Rapala Rapid Pouch – Clear PVC Tackle & Lure Storage Pouch

$20.00$19.00
Rapala CountDown Magnum Elite 185 – Saltwater Trolling Lure

Rapala CountDown Magnum Elite 185 – Saltwater Trolling Lure

$42.00
Rapala CountDown Magnum Elite 145 – Saltwater Trolling Lure

Rapala CountDown Magnum Elite 145 – Saltwater Trolling Lure

$36.00
Rapala Claptail 110 Topwater Prop Bait

Rapala Claptail 110 Topwater Prop Bait

$29.00
Rapala Rap - Wrap Medium Lure Wrap

Rapala Rap-Wrap Lure Wraps – Hook & Finish Protection (Small, Medium, Large)

$12.00

Rapala XD Super Line Scissors

Rapala XD Super Line Fishing Scissors

$15.00$14.00
Rapala Super Stainless Fishing Pliers | 6.5" & 8.5"

Rapala Super Stainless Fishing Pliers | 6.5" & 8.5"

$36.00$33.00
Rapala 9" Super Stainless Angled Fishing Pliers

Rapala 9" Super Stainless Angled Fishing Pliers

$49.00$45.00
Daiwa Saltist Inshore Light Action Spinning Surf Rod

Daiwa Saltist Inshore Light Action Spinning Surf Rod

$283.00

Rapala Crush City Salted Ned Roll Finesse Soft Plastic Bait

Rapala Crush City Salted Ned Roll Finesse Soft Plastic Bait

$10.00

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BEST SELLERS

Warbaits Neck Breaker BKK Swing Head

Warbaits Neck Breaker BKK Swing Head

$17.00

Aftco Reaper Tactical Zip Up Jacket Black

Aftco Reaper Tactical Zip Up Jacket Black

$152.00
Dolphin Gitzem Jig Heads 8/0 Hook1/2oz

Dolphin Gitzem Jig Heads 8/0 Hook

$10.00

Kicker Booty Spin Swimbaits3"

Kicker Booty Spin Swimbaits

$13.00$12.00
BKK Ringed Mutsu Heavy - SS Circle HookSize 2 Qty 7

BKK Ringed Mutsu Heavy-SS Circle Hook

$12.00
Sudden Impact 8" Fluke Soft JerkbaitPear White

Sudden Impact 8" Fluke Soft Jerkbait

$6.00

Shimano Curado 200 M Casting Reels200M

Shimano Curado 200 M Casting Reels

$318.00

Phenix Classic BFS Casting rodsBFS - C68 6'8" 3/32 - 1/4 oz. 4 - 10 lb.

Phenix Classic BFS Casting rods

$297.00$267.00
Keitech Swing Impact 2.5"Sight Blue Ghost

Keitech Swing Impact 2.5"

$8.00
Megabass IXI Shad Type 3 CrankbaitsHT Wakasagi

Megabass IXI Shad Type 3 Crankbaits

$29.00

Shimano Curado DC 200 Reel200HG

Shimano Curado DC 200 Reel

$445.00

Submission Fishing Jigs Sumo10g

Submission Fishing Jigs Sumo

$14.00$13.00
Submission Fishing Jigs Mercenary10g

Submission Fishing Jigs Mercenary

$14.00$13.00
Warbaits Neck Breaker Swing Head

Warbaits Neck Breaker Swing Head

$15.00$14.00
Pitbull Tackle Split Ring Pliers

Pitbull Tackle Split Ring Pliers

$19.00$17.00
JRI Custom Lures JRI - 66 Yo - Yo Iron Jigs

JRI Custom Lures JRI-66 Brass Yo-Yo Iron Jigs

$34.00
JRI Custom Lures JRI - 6 Yo - Yo Iron JigsDorado

JRI Custom Lures JRI-6 Brass Yo-Yo Iron Jigs

$31.00
JRI Custom Lures KO Stinger Surface Iron JigsBlue White

JRI Custom Lures KO Stinger Surface Iron Jigs

$25.00
Megabass Vision 110 Jr. Jerkbait

Megabass Vision 110 Jr. Jerkbait

$34.00

Avet HXW Raptor 2 Speed Lever Drag ReelsHXW 5/2 RAPTOR 2 - SPEED

Avet HXW Raptor 2 Speed Reels

$720.00

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ON SALE

Spro BBZ - 1 Jr. Swimbait(Slow Sink) Sexy Lavendor Shad 6"

Spro BBZ-1 Jr. Swimbait

$46.00$29.00
Bill Lewis Rat - L - Trap(1/2 oz) Lectric Silver

Bill Lewis Rat-L-Trap

$11.00$9.00
River2Sea Whopper Plopper 110 Topwater Lure110 Perch

River2Sea Whopper Plopper 130 Topwater Bait

$23.00
River2Sea S - Waver Swimbait120

River2Sea S-Waver Swimbait

$23.00$20.00
Lucky Craft Slender Pointer MR Jerkbait(Size 97) BE Gill

Lucky Craft Slender Pointer MR Jerkbait

$27.00$25.00
Heddon Super Spook Jr. Top Water BaitBone

Heddon Super Spook Jr. Top Water Bait

$12.00
Owner Mira Shad CrankbaitFlame 30

Owner Mira Shad Crankbait

$16.00
SPRO Bronzeye Frog 6533 Freak

SPRO Bronzeye Frog 65

$17.00

FIELD NOTES

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SoCal Saltwater Summer Fishing Setup Guide 2026: The Reels, Rods, and Jigs Worth Running Right Now - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

SoCal Saltwater Summer Fishing Setup Guide 2026: The Reels, Rods, and Jigs Worth Running Right Now

Summer saltwater season is locked in for SoCal anglers. Here's everything worth having in your setup right now — the reels, rods, jigs, and accessories that serious open-boat and Baja anglers are actually running this season.
How to Build a Trolling Spread for SoCal Bluefin Tuna: A Speed-by-Speed Breakdown - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

How to Build a Trolling Spread for SoCal Bluefin Tuna: A Speed-by-Speed Breakdown

Not all trolling is the same speed — and running the wrong lure at the wrong pace means tangles and no bites. Here's a speed-by-speed breakdown of how to build a complete SoCal bluefin tuna trolling spread, with exact lure positions, set-back distances, and a printable spread chart for the boat.
SoCal Bluefin Are Biting Right Now — The 2026 High-Speed Trolling Playbook - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

SoCal Bluefin Are Biting Right Now — The 2026 High-Speed Trolling Playbook

Boats are returning from San Diego this week with 100–150 lb Pacific bluefin tuna — and trolling is one of the most effective ways to get bit as a private boat angler. Here's the complete high-speed trolling playbook: Madmacs setup, hook upgrades, speed tiers, and what's working right now off SoCal.
The Complete SoCal Surf Halibut Lure Guide: What to Throw, When to Throw It, and Why It Works - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

The Complete SoCal Surf Halibut Lure Guide: What to Throw, When to Throw It, and Why It Works

Not sure what lure to throw for beach halibut in Southern California? Tackle Express Pro Staff member Shannon Gallagher breaks down his complete surf halibut arsenal — from Lucky Craft 110 minnow plugs and weedless soft plastics to metal lures and creative crossover setups. Learn what to throw, how to fish it, and exactly when each presentation wins.
Surface Iron Fishing for Beginners: What It Is, How It Works, and Why the Salas 7X Is the Best Place to Start - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

Surface Iron Fishing for Beginners: What It Is, How It Works, and Why the Salas 7X Is the Best Place to Start

New to surface iron fishing? Learn what surface irons are, how to fish them for calico bass, bonito, barracuda, and yellowtail, and why the Salas 7X Light is the best beginner iron for SoCal saltwater anglers. Full rigging guide, retrieve tips, and setup recommendations included.
How to Fish the Tady 45 for SoCal Yellowtail: The Complete Iron Guide - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

How to Fish the Tady 45 for SoCal Yellowtail: The Complete Iron Guide

The Tady 45 has been catching yellowtail in Southern California longer than most of us have been fishing. It's not complicated gear — a heavy chrome jig, a conventional rod, and a retrieve that most people do too slow. Here's how to fish it right, when to switch models, how to rig it, and what the anglers consistently getting bit know that everyone else doesn't.
Avet Reels Buyer's Guide: Which Series Is Right for You? - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

Avet Reels Buyer's Guide: Which Series Is Right for You?

The Avet lineup has never had more going on — and never been more confusing to navigate. The G2 is the approachable foundation. The standard Raptor is a proven performer that Avet is gradually phasing out, which actually makes it a strong value buy right now. The Raptor Plus is the current production standard. And the brand-new Winch JX 6/3S 3-Speed is the most capable reel Avet has ever built — a completely separate series with a quad disc drag system and an ultra-low third gear designed for the biggest fights in the water. Here's how to make sense of all of it.
California Trout Season 2026: Best Rigs, Baits & Gear - Tackle Express - Saltwater and Freshwater Fishing Tackle Shop

California Trout Season 2026: Best Rigs, Baits & Gear

California trout season opens April 25th — and if you're fishing SoCal lakes like Castaic, Pyramid, or Piru, your setup matters a lot more than people let on. This guide covers the PowerBait colors working right now, the float rig that local anglers swear by, the best spoons for covering water, and the ultralight gear that makes landing these fish actually fun. Skip the guesswork this opener.