JRI Custom Lures

Custom-Crafted Deep-Water Performance

The JRI Custom Lures JRI-66 Yo-Yo Iron Jigs deliver hand-crafted quality and proven deep-water performance for serious vertical jigging. Built with meticulous attention to detail and premium components, these custom yo-yo irons provide the perfect combination of weight, action, and durability for targeting yellowtail, calico bass, white seabass, and other gamefish holding in deep water. The JRI-66 represents JRI Custom Lures' commitment to creating specialized tools for vertical jigging success.

Premium Design and Construction

• Hand-Crafted Quality: Each 100% brass jig is individually made with attention to detail that ensures consistent performance
• JRI-66 Profile: Proven shape and weight for effective yo-yo retrieve and vertical jigging
• Heavy Yo-Yo: Gets down to deep-feeding fish quickly and maintains proper action in current
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands deep-water punishment
• Optimized Balance: Precisely weighted for ideal vertical presentation and yo-yo action

Deep-Water Yo-Yo Technique

The JRI-66 excels with the classic deep-water yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The proven weight and profile get down fast, cut through current, and maintain proper action even in deep water. The balanced design creates the darting, flashing action that triggers reaction strikes from yellowtail, calico bass, white seabass, and other gamefish holding deep.

Built for Deep-Water Success

Whether you're targeting deep-water yellowtail on offshore banks and high spots, working yo-yo iron for calico bass around kelp and rocks, fishing for white seabass on deep reefs, pursuing rockfish and lingcod on vertical structure, or dropping deep when fish won't come up, the JRI-66 delivers consistent results. The custom-crafted quality ensures reliable performance trip after trip, while the proven design produces strikes from deep-holding gamefish.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-66 Yo-Yo Iron continues this tradition, combining proven yo-yo design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their deep-water tackle.

Experience the custom-crafted quality that deep-water specialists trust. The JRI Custom Lures JRI-66 Yo-Yo Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish in deep water.

Catch deep-water fish with JRI-66 Yo-Yo Iron—where custom quality meets proven yo-yo performance.

Larger Profile for Bigger Pelagics

The JRI Custom Lures JRI-4 Surface Iron Jigs deliver hand-crafted quality in a larger profile for targeting bigger pelagics and matching larger baitfish. Built with meticulous attention to detail and premium components, these custom surface irons provide the extra size and weight needed for trophy fish, long-distance casting, and situations where a larger presentation triggers more strikes. The JRI-4 represents the step up to serious trophy hunting in the JRI surface iron lineup.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Larger JRI-4 Profile: Bigger size matches larger baitfish and appeals to trophy-class predators
• Increased Weight: Extra weight for better casting distance and working deeper in the water column
• Premium Components: Quality hooks and hardware built to handle trophy pelagics
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized for Distance: Balanced for long casts to distant boils and working birds

Classic Surface Iron Technique

The JRI-4 excels with the time-tested surface iron retrieve. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The larger profile creates more visual presence in the water, attracting fish from greater distances and triggering strikes from trophy-class pelagics that prefer bigger meals. The increased weight allows you to reach distant boils and work the jig deeper when needed.

Built for Trophy Pelagics

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working for big yellowtail in kelp beds, casting to trophy dorado around kelp paddies, pursuing wahoo in Baja waters, or any situation where a larger profile and extra casting distance are essential, the JRI-4 delivers the performance serious trophy hunters demand. The larger size is ideal when fish are feeding on bigger baitfish like mackerel, sardines, or flying fish.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-4 Surface Iron continues this tradition, combining larger trophy-focused design with meticulous craftsmanship that produces results on big fish. From party boats to private vessels, the JRI-4 is trusted by anglers who target trophy pelagics and need a larger presentation.

Experience the custom-crafted quality that trophy hunters trust. The JRI Custom Lures JRI-4 Surface Iron isn't just a bigger jig—it's a hand-crafted tool designed to help you target and land trophy-class pelagics.

Target trophy fish with JRI-4 Surface Iron—where larger profile meets custom quality.

Versatile Mid-Range Yo-Yo Performance

The JRI Custom Lures JRI-6 Yo-Yo Iron Jigs deliver hand-crafted quality and versatile mid-range performance for a wide variety of deep-water fishing situations. Built with meticulous attention to detail and premium components, these custom yo-yo irons provide the perfect balance of weight and action for targeting yellowtail, calico bass, white seabass, and other gamefish across varying depths and conditions. The JRI-6 represents the all-around workhorse in the JRI yo-yo iron lineup.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Mid-Range JRI-6 Profile: Versatile size and weight for most yo-yo fishing situations
• Balanced Weight: Ideal for a wide range of depths and current conditions
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Action: Precisely balanced for effective yo-yo retrieve and vertical presentation

Classic Yo-Yo Technique

The JRI-6 excels with the classic yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The versatile mid-range weight gets down efficiently, maintains proper action across varying depths, and adapts to different current conditions. The balanced design creates the darting, flashing action that triggers reaction strikes from yellowtail, calico bass, white seabass, and other gamefish.

Built for Versatile Success

Whether you're targeting yellowtail on offshore banks and high spots, working for calico bass around kelp and rocks, fishing for white seabass on deep reefs, pursuing rockfish and lingcod on vertical structure, or yo-yo fishing in any West Coast deep-water situation, the JRI-6 delivers consistent results. The versatile mid-range design makes it an excellent choice for anglers who fish multiple species or want one reliable yo-yo iron that handles most situations.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-6 Yo-Yo Iron continues this tradition, combining versatile mid-range design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, the JRI-6 is trusted by anglers who demand quality and versatility from their yo-yo tackle.

Experience the custom-crafted versatility that serious anglers trust. The JRI Custom Lures JRI-6 Yo-Yo Iron isn't just another jig—it's a hand-crafted all-around tool built to handle most deep-water fishing situations.

Catch more fish with JRI-6 Yo-Yo Iron—where custom quality meets versatile performance.

Premium Long-Range Performance

The JRI Custom Lures JRI-7 Surface Iron Jigs deliver hand-crafted quality in a premium long-range profile for serious offshore and trophy pelagic fishing. Built with meticulous attention to detail and reinforced components, these custom surface irons provide the size, weight, and durability needed for long-range sportfishing, extreme casting distance, and trophy-class fish. The JRI-7 represents the pinnacle of JRI's surface iron lineup for dedicated trophy hunters.

Premium Long-Range Design

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Premium JRI-7 Profile: Larger size and weight optimized for long-range fishing and trophy pelagics
• Maximum Casting Distance: Heavy weight profile for reaching distant boils and working birds
• Reinforced Construction: Built extra-tough to handle trophy-class fish and demanding conditions
• Premium Heavy-Duty Components: Extra-strong hooks and hardware for trophy pelagics
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment

Long-Range Surface Iron Technique

The JRI-7 excels in long-range fishing situations where maximum casting distance and trophy-class performance are essential. Cast the iron to distant feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The premium weight and larger profile allow you to reach fish that lighter irons can't, while the reinforced construction handles the violent strikes and powerful runs of trophy yellowfin, bluefin, big yellowtail, and other trophy-class pelagics.

Built for Long-Range Trophy Fishing

Whether you're on long-range sportfishing trips targeting trophy tuna on distant banks, working for cow yellowtail in offshore waters, casting to trophy dorado in blue water, pursuing wahoo in Baja, fishing in windy conditions where maximum weight is essential, or any situation where long-range performance and trophy capability are critical, the JRI-7 delivers the performance serious long-range anglers demand. The premium design is ideal for multi-day trips where reliability and trophy-class capability are non-negotiable.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The JRI-7 Surface Iron represents the pinnacle of this tradition, combining premium long-range design with meticulous craftsmanship that produces results on trophy-class fish. From long-range sportfishing boats to serious offshore vessels, the JRI-7 is trusted by anglers who demand the absolute best for trophy hunting.

Experience the custom-crafted excellence that long-range trophy fishing demands. The JRI Custom Lures JRI-7 Surface Iron isn't just the biggest jig—it's the ultimate tool for serious long-range trophy hunters.

Dominate long-range fishing with JRI-7 Surface Iron—where premium design meets trophy performance.

Deep-Water Hybrid Performance

The JRI Custom Lures DW-1 Surface Iron Jigs deliver hand-crafted quality in a specialized hybrid design that bridges the gap between surface irons and yo-yo jigs. Built with meticulous attention to detail and premium components, these custom irons provide versatile performance for both surface retrieve and deeper presentations, making them ideal for anglers who need one jig that handles multiple fishing situations. The DW-1 represents JRI Custom Lures' innovation in creating multi-purpose tools.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Hybrid DW-1 Design: Versatile profile works effectively for both surface and deeper water presentations
• Optimized Weight: Balanced for surface retrieve yet heavy enough for mid-depth and deeper fishing
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Multi-Technique Capability: Adapts to surface iron retrieve, yo-yo technique, and everything in between

Versatile Fishing Techniques

The DW-1 excels with multiple retrieve styles. Work it on the surface with a rhythmic rod-pumping action for tuna, yellowtail, and dorado, or let it sink deeper and work it with a yo-yo retrieve for calico bass, white seabass, and mid-depth pelagics. The hybrid design allows you to adapt to changing conditions and fish behavior without switching jigs—simply adjust your retrieve depth and speed to match what the fish want on any given day.

Built for Versatile Success

Whether you're targeting yellowtail on kelp beds and offshore banks, working for calico bass around rocks and structure, pursuing white seabass on reefs, casting to tuna and dorado offshore, fishing multiple depths in a single trip, or any situation where versatility is essential, the DW-1 delivers consistent results. The hybrid design makes it an excellent choice for anglers who want one reliable jig that handles both surface and deeper water fishing effectively.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The DW-1 Surface Iron continues this tradition, combining hybrid versatility with meticulous craftsmanship that produces results across multiple fishing situations. From party boats to private vessels, the DW-1 is trusted by anglers who appreciate the convenience and effectiveness of a true multi-purpose jig.

Experience the custom-crafted versatility that serious anglers demand. The JRI Custom Lures DW-1 Surface Iron isn't just another jig—it's a hand-crafted hybrid tool that adapts to whatever fishing situation you encounter.

Fish multiple depths with JRI DW-1 Surface Iron—where hybrid design meets custom quality.

Mid-Range Versatility for West Coast Pelagics

The JRI Custom Lures JRI-3 Surface Iron Jigs deliver hand-crafted quality in a versatile mid-range profile for a wide variety of West Coast pelagic fishing situations. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect balance of size and weight for both general pelagic fishing and situations requiring a step up from lighter irons. The JRI-3 represents the versatile workhorse in the JRI surface iron lineup.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Mid-Range JRI-3 Profile: Versatile size and weight for most surface iron fishing situations
• Balanced Weight: Ideal for a wide range of conditions and target species
• Premium Components: Quality hooks and hardware built to handle hard-fighting pelagics
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Action: Precisely balanced for effective surface retrieve and casting distance

Classic Surface Iron Technique

The JRI-3 excels with the time-tested surface iron retrieve. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The versatile mid-range weight provides good casting distance while maintaining excellent swimming action. The balanced design creates the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics.

Built for Versatile Success

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or fishing for any West Coast pelagic species, the JRI-3 delivers consistent results. The versatile mid-range design makes it an excellent choice for anglers who fish multiple species or want one reliable surface iron that handles most situations.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-3 Surface Iron continues this tradition, combining versatile mid-range design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, the JRI-3 is trusted by anglers who demand quality and versatility from their surface iron tackle.

Experience the custom-crafted versatility that serious anglers trust. The JRI Custom Lures JRI-3 Surface Iron isn't just another jig—it's a hand-crafted all-around tool built to handle most pelagic fishing situations.

Catch more pelagics with JRI-3 Surface Iron—where mid-range versatility meets custom quality.

Heavy-Duty Power for Trophy Pelagics

The JRI Custom Lures KO Stinger Surface Iron Jigs deliver hand-crafted quality in a heavier profile for targeting trophy-class pelagics and challenging conditions. Built with meticulous attention to detail and reinforced components, these custom surface irons provide the extra weight and durability needed for long-distance casting, windy conditions, and big fish. The KO Stinger represents JRI Custom Lures' commitment to creating specialized tools for serious trophy hunters.

Heavy-Duty Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Heavier Weight Profile: Extra weight for maximum casting distance and trophy-class fish
• Reinforced Construction: Built extra-tough to handle powerful pelagics and demanding conditions
• Premium Heavy-Duty Components: Extra-strong hooks and hardware for trophy fish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized for Distance: Balanced for long casts to distant boils and working birds

Classic Surface Iron Technique

The KO Stinger excels with the time-tested surface iron retrieve. Cast the iron to distant feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The heavier weight allows you to reach fish that lighter irons can't, cutting through wind and achieving maximum casting distance. The reinforced construction handles the violent strikes and powerful runs of trophy yellowfin, bluefin, big yellowtail, and other trophy-class pelagics.

Built for Trophy Pelagics

Whether you're targeting trophy yellowfin and bluefin tuna on offshore banks, working for cow yellowtail in kelp beds, casting to big dorado around kelp paddies, pursuing wahoo in Baja waters, fishing in windy conditions where lighter irons fall short, or any situation where extra weight and durability are essential, the KO Stinger delivers the performance serious trophy hunters demand. The heavier weight is ideal for long-range casting, windy days, and targeting the biggest fish in the school.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The KO Stinger Surface Iron continues this tradition, combining heavy-duty construction with meticulous craftsmanship that produces results on trophy-class fish. From long-range sportfishing boats to private vessels, the KO Stinger is trusted by anglers who target the biggest pelagics and face the most challenging conditions.

Experience the custom-crafted power that trophy hunting demands. The JRI Custom Lures KO Stinger Surface Iron isn't just a heavier jig—it's a specialized tool built for trophy-class pelagics and challenging conditions.

Target trophy pelagics with JRI KO Stinger Surface Iron—where heavy-duty power meets custom quality.

Hybrid Versatility for Deep-Water Fishing

The JRI Custom Lures DW-1 Yo-Yo Iron Jigs deliver hand-crafted quality in a specialized hybrid design that excels in deep-water vertical jigging while maintaining versatility for multiple fishing situations. Built with meticulous attention to detail and premium components, these custom yo-yo irons provide the perfect balance of weight and action for targeting yellowtail, calico bass, white seabass, and other gamefish across varying depths. The DW-1 represents JRI Custom Lures' innovation in creating multi-purpose deep-water tools.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Hybrid DW-1 Design: Versatile profile optimized for yo-yo retrieve with multi-depth capability
• Balanced Weight: Ideal for deep-water fishing yet versatile enough for mid-depth presentations
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands deep-water punishment
• Multi-Depth Capability: Adapts to varying depths and current conditions effectively

Versatile Yo-Yo Technique

The DW-1 Yo-Yo excels with the classic yo-yo retrieve. Drop the iron down to the desired depth or all the way to the bottom, then retrieve with a quick, steady winding pace that creates an erratic swimming motion. The hybrid design gets down efficiently, maintains proper action across varying depths, and adapts to different current conditions. The balanced weight creates the darting, flashing action that triggers reaction strikes from yellowtail, calico bass, white seabass, and other deep-holding gamefish.

Built for Versatile Deep-Water Success

Whether you're targeting yellowtail on offshore banks and high spots, working for calico bass around kelp and rocks, fishing for white seabass on deep reefs, pursuing rockfish and lingcod on vertical structure, or yo-yo fishing across multiple depths in a single trip, the DW-1 delivers consistent results. The hybrid design makes it an excellent choice for anglers who want one reliable yo-yo iron that handles both moderate and deep-water fishing effectively.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The DW-1 Yo-Yo Iron continues this tradition, combining hybrid versatility with meticulous craftsmanship that produces results across multiple deep-water fishing situations. From party boats to private vessels, the DW-1 is trusted by anglers who appreciate the convenience and effectiveness of a true multi-depth yo-yo iron.

Experience the custom-crafted versatility that deep-water specialists demand. The JRI Custom Lures DW-1 Yo-Yo Iron isn't just another jig—it's a hand-crafted hybrid tool that adapts to varying deep-water fishing situations.

Fish multiple depths with JRI DW-1 Yo-Yo Iron—where hybrid design meets deep-water performance.

Specialized Design for Toothy Speedsters

The JRI Hooicide Wahoo Bomb is purpose-built for targeting wahoo, one of the ocean's fastest and most challenging gamefish. Hand-crafted with heavy-duty construction and specialized features designed to handle wahoo's blistering speed and razor-sharp teeth, this premium lure delivers the durability and performance serious wahoo hunters demand. The Hooicide Wahoo Bomb represents JRI Custom Lures' commitment to creating specialized tools for specific fishing challenges.

Heavy-Duty Wahoo-Specific Construction

• Reinforced Design: Built extra-tough to withstand wahoo's violent strikes and powerful runs
• Wire Leader Compatible: Designed to work with wire leaders that protect against wahoo's razor-sharp teeth
• Premium Heavy-Duty Hooks: Extra-strong hooks handle the extreme loads of high-speed wahoo strikes
• Durable Finish: Tough coating withstands the abuse of toothy predators and repeated strikes
• Optimized Profile: Shape and action trigger strikes from fast-moving wahoo
• High-Speed Action: Maintains proper swimming motion even at the fast retrieve speeds wahoo prefer

Wahoo Fishing Technique

The Hooicide Wahoo Bomb excels when worked with the fast, aggressive retrieve that wahoo demand. Cast or troll the lure at higher speeds than you'd use for other species, creating the erratic high-speed action that triggers wahoo's predatory instincts. The reinforced construction handles the violent strikes that wahoo are famous for, while the heavy-duty components ensure the lure stays together during blistering runs and head-shaking battles. Always use wire leader when targeting wahoo to prevent bite-offs from their razor-sharp teeth.

Built for Wahoo Specialists

Whether you're trolling offshore for wahoo along drop-offs and seamounts, casting to wahoo busting bait on the surface, working high-speed retrieves around structure, pursuing wahoo in Baja and Pacific waters, or targeting these speedsters anywhere they're found, the Hooicide Wahoo Bomb delivers the specialized performance wahoo fishing demands. The heavy-duty construction is essential when targeting a species known for destroying lures and testing tackle to its limits.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for creating specialized lures that solve specific fishing challenges. The Hooicide Wahoo Bomb represents this commitment to innovation and quality, combining heavy-duty construction with proven fish-catching design. Serious wahoo anglers trust JRI Custom Lures because they understand the unique demands of targeting toothy, high-speed predators and build lures tough enough to handle the challenge.

Experience the specialized performance that wahoo hunters demand. The JRI Hooicide Wahoo Bomb isn't just another lure—it's a purpose-built tool designed specifically for one of the ocean's most challenging gamefish.

Target wahoo with JRI Hooicide Wahoo Bomb—where heavy-duty construction meets high-speed performance.

Maximum Weight for Extreme Deep-Water Conditions

The JRI Custom Lures KO Stinger Heavy Yo-Yo Iron Jigs deliver hand-crafted quality in the heaviest weight profile for the most demanding deep-water fishing situations. Built with meticulous attention to detail and reinforced components, these custom heavy yo-yo irons provide the maximum weight and durability needed for extreme depths, strong current, and trophy-class gamefish. The KO Stinger represents JRI Custom Lures' commitment to creating specialized tools for the most challenging deep-water conditions.

Heavy-Duty Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Maximum Weight Profile: Heaviest weight in the JRI lineup for extreme deep-water fishing
• Reinforced Construction: Built extra-tough to handle trophy-class fish and demanding conditions
• Premium Heavy-Duty Components: Extra-strong hooks and hardware for extreme loads
• Durable Finish: High-quality plating provides maximum flash and withstands deep-water punishment
• Optimized for Extreme Conditions: Designed specifically for deep water, strong current, and trophy fish

Extreme Deep-Water Yo-Yo Technique

The KO Stinger excels in the most challenging deep-water conditions. Drop the iron down to extreme depths or work it in strong current where lighter jigs can't maintain bottom contact. The maximum weight gets down fast, cuts through heavy current, and maintains proper action even in the deepest water. The reinforced construction handles the extreme loads of trophy-class fish fighting from great depths, while the heavy-duty components ensure the jig stays together during brutal battles.

Built for Extreme Conditions

Whether you're targeting trophy yellowtail on deep offshore banks, working extreme depths for white seabass, fishing deep structure in strong current, pursuing trophy rockfish and lingcod on deep vertical structure, or any situation where maximum weight and durability are essential, the KO Stinger delivers the performance serious deep-water specialists demand. The heavy weight is ideal for windy conditions, extreme depths, and situations where lighter jigs simply won't get the job done.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and innovative designs among serious West Coast anglers. The KO Stinger Heavy Yo-Yo Iron continues this tradition, combining maximum weight with meticulous craftsmanship that produces results in the most demanding deep-water fishing situations. From long-range sportfishing boats to private vessels, the KO Stinger is trusted by anglers who face the most challenging conditions and target the biggest fish.

Experience the custom-crafted power that extreme deep-water fishing demands. The JRI Custom Lures KO Stinger isn't just a heavier jig—it's a specialized tool built for the most challenging deep-water conditions.

Dominate extreme depths with JRI KO Stinger—where maximum weight meets custom quality.

Compact Finesse for Selective Pelagics

The JRI Custom Lures JRI-1 Surface Iron Jigs deliver hand-crafted quality in a compact, lighter profile for finesse surface presentations. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of size and action for matching smaller baitfish and triggering strikes from selective pelagics. The JRI-1 represents JRI Custom Lures' commitment to creating specialized tools for finesse fishing situations.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• Compact JRI-1 Profile: Smaller size matches smaller baitfish for finesse presentations
• Light Surface Weight: Ideal for calm conditions and situations requiring subtle presentations
• Premium Components: Quality hooks and hardware sized appropriately for the compact profile
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Action: Balanced for effective surface retrieve and finesse techniques

Classic Surface Iron Technique

The JRI-1 excels with the time-tested surface iron retrieve. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The lighter weight and smaller profile create a more subtle presentation that's ideal when fish are feeding on smaller baitfish like anchovies or when they're being selective. The compact size also makes it easier to cast on lighter tackle and work with finesse techniques.

Built for Finesse Situations

Whether you're targeting yellowtail feeding on small anchovies, working for bonito and skipjack in calm conditions, pursuing calico bass with lighter tackle, casting to picky tuna that won't hit larger irons, fishing for barracuda in clear water, or any situation where a smaller profile triggers more strikes, the JRI-1 delivers consistent results. The compact size is especially effective in calm water when fish can see larger jigs more clearly and become selective about what they'll strike.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-1 Surface Iron continues this tradition, combining compact finesse design with meticulous craftsmanship that produces results when conditions and fish behavior demand a more subtle approach. From party boats to private vessels, the JRI-1 is trusted by anglers who understand that sometimes smaller is better.

Experience the custom-crafted finesse that selective fish demand. The JRI Custom Lures JRI-1 Surface Iron isn't just a smaller jig—it's a hand-crafted finesse tool for situations where subtle presentations make the difference.

Catch selective fish with JRI-1 Surface Iron—where compact finesse meets custom quality.

JRI Custom Lures JRI-33 Brass Yo-Yo Iron Jig

The yo-yo iron is a West Coast saltwater staple — and the JRI Custom Lures JRI-33 is one of the finest examples of the craft. Machined from solid brass and hand-painted in proven fish-catching colors, the JRI-33 sinks fast, swims true, and triggers strikes from yellowtail, tuna, and white seabass on the drop and the retrieve. Whether you're fishing the kelp, working a paddy, or dropping on a school of marks, this jig belongs in your bag.

Key Features

• Solid brass construction for fast sink rate and maximum depth penetration
• Classic yo-yo iron profile — proven on Southern California and long-range trips
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• 6.6 oz weight ideal for yo-yo technique at depth

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · White Seabass · Bonito · Calico Bass

Specifications

Custom-Crafted Performance for West Coast Pelagics

The JRI Custom Lures JRI-35 Surface Iron Jigs deliver hand-crafted quality and proven fish-catching performance for serious West Coast anglers. Built with meticulous attention to detail and premium components, these custom surface irons provide the perfect combination of weight, action, and durability for targeting tuna, yellowtail, dorado, and other aggressive pelagics. The JRI-35 represents the dedication to quality and performance that defines JRI Custom Lures.

Premium Design and Construction

• Hand-Crafted Quality: Each jig is individually made with attention to detail that ensures consistent performance
• JRI-35 Profile: Proven shape and size for versatile pelagic fishing applications
• Premium Components: Quality hooks and hardware built to handle hard-fighting gamefish
• Durable Finish: High-quality plating provides maximum flash and withstands saltwater punishment
• Optimized Weight: Balanced for excellent casting distance and ideal surface swimming action
• Custom Quality: Built to the exacting standards that serious anglers demand

Classic Surface Iron Technique

The JRI-35 excels with the time-tested surface iron retrieve that West Coast anglers have relied on for generations. Cast the iron to feeding fish or working birds, let it sink briefly, then retrieve with a rhythmic rod-pumping action that creates an erratic swimming motion. The proven profile and balanced weight create the darting, flashing action that triggers explosive strikes from tuna, yellowtail, dorado, and other aggressive pelagics feeding near the surface.

Built for West Coast Pelagics

Whether you're targeting yellowfin and skipjack tuna on offshore banks, working kelp beds for yellowtail, casting to dorado around kelp paddies and floating debris, pursuing bonito and barracuda in feeding frenzies, or searching for any West Coast pelagic species, the JRI-35 delivers consistent results. The versatile size and proven action make it an excellent choice for a wide range of pelagic fishing situations from Southern California to Baja.

JRI Custom Lures Quality

JRI Custom Lures has built a reputation for hand-crafted quality and fish-catching performance among serious West Coast anglers. The JRI-35 continues this tradition, combining proven design with meticulous craftsmanship that produces results on the water. From party boats to private vessels, JRI Custom Lures are trusted by anglers who demand quality and performance from their tackle.

Experience the custom-crafted quality that serious anglers trust. The JRI Custom Lures JRI-35 Surface Iron isn't just another jig—it's a hand-crafted tool built to help you catch more fish.

Catch more pelagics with JRI-35 Surface Iron—where custom quality meets proven performance.

JRI Custom Lures DW-3 Surface Iron Jig

When the bait is busting on the surface and the yellows are going wide open, you need a surface iron that can keep up. The JRI Custom Lures DW-3 is a hand-crafted surface iron jig built for serious saltwater anglers targeting yellowtail, tuna, bonito, and barracuda. Cast it long, work it fast, and hold on.

Key Features

• Proven surface iron profile — ideal for long-range and local saltwater fishing
• Exceptional casting distance thanks to its aerodynamic, slim-profile design
• Available in 11 hand-painted colors including baitfish patterns (Sardine, Mackerel, Anchovy) and attractor colors (Dorado, Scrambled Egg, Mint/White/Gold)
• Durable finish built to withstand repeated strikes and saltwater exposure
• Lightweight at just 5 oz — easy to work all day without fatigue

Target Species

Yellowtail · Bluefin Tuna · Yellowfin Tuna · Bonito · Barracuda · Calico Bass

Specifications