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The Halco Max 220 Lure is a massive 220mm long and weighs a substantial 180 grams and its slender profile casts like a bullet into the strongest breezes. It has been designed to run straight and true several meters below the surface in the roughest of sea conditions. The streamlined design allows for high operating speeds and maximum hook exposure, so critical in lure design.

Max’s effective operating envelope is exceptional, ranging from a fast hand retrieve to a racy 14 knots while trolling.  You can troll it up to 21 knots but there is no need to troll it that fast.  That just demonstrates that it can be trolled fast and has a nice tight wobble.

Like all Halco lures, Max is constructed out of high tech polymers and has been built with strength and durability in mind. Heavy duty Halco Fish Rings and 2 extra strong Mustad hooks are standard equipment on Max and it is available in nine fish catching colors.

Specifications

The Keitech Swing Impact 2.5" takes the proven Swing Impact paddle tail design down to its smallest size, adding a new dimension to finesse swimbaiting. At 2.5", this bait appeals not only to finesse bass anglers but also serves as a go-to for crappie and panfish. The tapered body and thin paddle tail produce the same natural, subtle vibration the Swing Impact series is known for — scaled down for lighter presentations and smaller targets.

Key Features

• 10 per pack
• Finesse paddle tail action — natural vibration at any retrieve speed
• Squid scent infused
• Ideal for bass, crappie, and panfish
• 6 colors available — Sight Blue Ghost, Smoke Silver, Electric Bluegill, Sight Green Hologram, Clear Lake Hitch, Green Pumpkin Green & Purple Flake

Premium Screamin Eagle Double Willow for Tournament Bass

The War Eagle Screamin Eagle Double Willow Spinnerbaits deliver premium tournament-grade performance designed for serious bass anglers who demand the best. Built with War Eagle's flagship Screamin Eagle design and double willow blade configuration, these spinnerbaits provide exceptional quality, maximum flash, and proven tournament effectiveness for targeting bass in clear water and competitive fishing situations. The Screamin Eagle Double Willow represents War Eagle's commitment to creating tournament-quality spinnerbaits.

Advanced Screamin Eagle Design

• Tournament-Grade Construction: Premium components ensure reliable performance in competition
• Double Willow Blades: Two willow blades create maximum flash and vibration
• Screamin Eagle Quality: War Eagle's flagship series delivers exceptional performance
• Clear Water Optimized: Designed specifically for clear water tournament conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves

Premium Tournament Construction

• Premium Components: Tournament-grade blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Premium hooks provide solid hooksets on tournament bass
• Durable Wire: Heavy-duty wire frame withstands aggressive strikes and pressure
• Quality Skirt: Premium silicone skirt provides lifelike action and durability
• Proven Design: Tournament-tested configuration triggers strikes consistently

Tournament Bass Fishing Applications

The Screamin Eagle Double Willow excels in tournament bass fishing applications. Perfect for clear water tournament lakes, fast retrieves around structure, burning over grass and vegetation, targeting pressured tournament bass, or any situation where tournament-grade quality is critical. The premium construction and double willow blades provide the reliability and flash needed to compete at the highest level while the Screamin Eagle quality ensures consistent performance when it matters most.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Screamin Eagle Double Willow Spinnerbaits continue this tradition with tournament-grade construction and premium components. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Screamin Eagle Double Willow delivers the tournament-quality performance that championship bass anglers demand.

Experience the premium tournament spinnerbait performance that serious bass anglers trust. The War Eagle Screamin Eagle Double Willow isn't just a spinnerbait—it's a tournament-grade tool built for competitive fishing success.

Win tournaments with War Eagle Screamin Eagle Double Willow—where tournament quality meets championship performance.

Premium Double Willow Spinnerbaits for Clear Water Bass

The War Eagle Double Willow Spinnerbaits deliver premium double willow performance designed for serious bass anglers fishing clear water conditions. Built with double willow blade configuration and quality construction, these spinnerbaits provide exceptional flash, fast retrieve capability, and proven effectiveness for targeting bass in clear water and open water situations. The Double Willow represents War Eagle's commitment to creating quality clear water spinnerbaits.

Advanced Double Willow Blade Design

• Double Willow Blades: Two willow blades create maximum flash and vibration
• Clear Water Optimized: Designed specifically for clear water conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves
• Streamlined Profile: Minimal resistance allows easy casting and fast retrieves
• Exceptional Flash: Double willow configuration provides maximum light reflection

Premium Construction Features

• Quality Components: Premium blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where flash and speed are critical. The double willow blades create exceptional flash that attracts bass in clear water while the streamlined design allows fast retrieves to trigger reaction strikes from aggressive fish.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Spinnerbaits continue this tradition with optimized double willow blade design and premium construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow delivers the clear water performance that bass anglers demand.

Experience the premium double willow spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow isn't just a spinnerbait—it's a precision tool built for clear water fishing success.

Catch more bass in clear water with War Eagle Double Willow—where double willow blades meet clear water performance.

Premium Hammered Double Willow for Maximum Flash

The War Eagle Double Willow Hammered Spinnerbaits deliver premium hammered blade performance designed for serious bass anglers who demand maximum flash and attraction. Built with hammered double willow blades and quality construction, these spinnerbaits provide exceptional light reflection, increased vibration, and proven effectiveness for targeting bass in clear water and bright conditions. The Double Willow Hammered represents War Eagle's commitment to creating quality high-flash spinnerbaits.

Advanced Hammered Double Willow Design

• Hammered Willow Blades: Textured hammered finish creates maximum light reflection and flash
• Double Willow Configuration: Two willow blades provide exceptional flash and vibration
• Enhanced Flash: Hammered texture reflects light from multiple angles for increased visibility
• Clear Water Optimized: Designed specifically for clear water and bright conditions
• Fast Retrieve Performance: Willow blade design excels at high-speed retrieves

Premium Construction Features

• Quality Components: Premium hammered blades, wire, and hooks ensure reliable performance
• Sharp Hooks: Quality hooks provide solid hooksets on strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested double willow configuration triggers strikes

Clear Water Bass Fishing Applications

The Double Willow Hammered excels in clear water bass fishing applications. Perfect for clear lakes and reservoirs in bright conditions, fast retrieves around structure, burning over grass and vegetation, targeting active bass in open water, or any situation where maximum flash and visibility are critical. The hammered texture on the willow blades creates exceptional light reflection that attracts bass from a distance while the double willow configuration provides the flash and vibration needed to trigger reaction strikes.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Double Willow Hammered Spinnerbaits continue this tradition with premium hammered blade design and quality construction. Every spinnerbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Double Willow Hammered delivers the maximum flash performance that bass anglers demand.

Experience the premium hammered blade spinnerbait performance that serious bass anglers trust. The War Eagle Double Willow Hammered isn't just a spinnerbait—it's a precision tool built for maximum flash fishing success.

Catch more bass with maximum flash using War Eagle Double Willow Hammered—where hammered blades meet exceptional performance.

Berkley Choppo 90

When you need to cover more water or call up bigger fish, step up to the Berkley Choppo 90. The larger 90mm profile pushes more water, creates more surface disturbance, and gives bass a bigger target — making it the go-to Choppo when you're fishing open flats, larger bodies of water, or targeting trophy fish that want a bigger meal.

Like the 75, the Choppo 90 is built around a durable cupped propeller tail that won't melt in your tackle box, with enhanced surface area for maximum sound and spray. The precision-balanced body starts working immediately and tracks straight at a variety of retrieve speeds. Chuck it around shallow cover and wind it back — it's that simple.

Justin Lucas Pro Tip: Cast and retrieve around all types of shallow cover. Best suited for calmer conditions.

Features

• Larger 90mm profile — more water displacement, bigger target for trophy fish
• Durable cupped propeller tail — won't melt in your tackle box
• Enhanced propeller surface area — maximum sound and spray on the retrieve
• Precision-balanced body — action starts immediately, swims straight at any speed
• Equipped with sharp Fusion19™ hooks — solid hook sets on explosive strikes

Best For

• Techniques: Chuck-and-wind, slow wake retrieve around cover
• Conditions: Calm water, open flats, shallow cover
• Species: Largemouth Bass, Smallmouth Bass

Introducing the Bates Hundo Casting Reel is roughly twenty percent smaller, one hundred percent Bates with the same quality and craftsmanship you’ve come to expect.

The Bates Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to be sure there’s no gimmicks or simple metallic coatings, we’ve left a few of the machine paths roughed into the frame making the Hundo an industrial marvel.

Beyond just a smaller, 100 sized frame, this reel boasts our new dual braking system along with a shallower spool so the finesse fisherman can easily dial in lighter lines and lures. We’ve upgraded some internal components as well, including lighter aluminum gears and improved bearings, which are a combination of 10 HAC Stainless Steel bearings plus 2 high precision NMB ball bearings, and 1 one-way Stainless Steel ball bearing. If your target species or preferred rigging demands a slighter, but more fine-tuned machine, you won’t be disappointed in the Hundo. 

Details:
 • 100 sized frame
 • 7.1:1 & 8.1:1 Gear Ratios
 • CNC precision cut 6061-T6 bar stock aluminum one-piece-body
 • 10+2+1 bearings
 • 28” per crank line pickup (7.1:1) & 32” per crank line pickup (8.1:1)
 • Adjustable dual brakes
 • 88 mm aluminum crank arm
 • Gunmetal grey anodized anti-corrosion finish
 • Custom neoprene reel case
 • Built to last (no plastic toys here)
 • 14 lb Drag
 • Weight 5 oz
 • Mono Line Capacity: 14 lbs / 100 yds, Braided Line Capacity: 30 lbs / 100 yds 

Features:

• The River2Sea Whopper Plopper 60 is a new, even smaller version of Larry Dahlberg's classic topwater lure.
• Measures just 2 3/8 inches, weighs 1/4 ounce.
• Propeller-like tail rotates and creates tons of surface commotion at a variety of retrieve speeds.
• Pre-rigged with size 8 black nickel trebles.
• Available in 8 essential topwater colors.

The Whopper Plopper 60 by River2Sea is a scaled-down version of Larry Dahlberg's beloved topwater lure series. At a mere 2 3/8 inches and 1/4 ounce, the Whopper Plopper 60 packs all the same enticing surface action as its larger counterparts in a compact and adorable form.

Not your average topwater lure, the River2Sea Whopper Plopper 60 features a propeller-like tail that adds an extra element of fun with its rotating motion and unique "plopping" splashing sounds. This tail is no joke either, built to withstand the rough conditions of rocks, wood, and big freshwater fish.

While the Whopper Plopper 60 is the smallest Whopper Plopper in terms of length, it has a deeper, wider belly that creates more of a bluegill profile like the Whopper Plopper 75. All in all, the Whopper Plopper 60 is a great choice for largemouth, smallmouth, and spotted bass when the topwater bite is strong, but fish are pressured and used to a smaller forage base.

The Dirty Jigs Tactical Bassin Screwed Up Swimbait Head is the ultimate swimbait accessory for the discerning angler. Featuring a uniquely oversized screw-lock bait keeper, this swimbait head allows for easy rigging and customization with your favorite soft plastic baits. This swimbait head also features a premium VMC Hook loved by Matt Allen (featured on our Matt Allen swimbait head)

Realistic paint schemes imitate fleeing prey, triggering predatory instincts in giant bass. Constructed with high-quality materials, this swimbait head is built to withstand the toughest fishing conditions and catch even the wariest of bass.

The Tactical Bassin Screwed Up Swimbait Head is sure to be a staple in any angler's tackle box.

Hook Sizes: 

3/0 Hook for: 1/8 and 3/16

4/0 Hook for: 1/4 and 3/8

5/0 Hook for: 1/2 and 3/4

Pack Sizes:

1/8, 3/16, 1/4 - Sold in Packs of 3

3/8, 1/2, 3/4 - Sold in Packs of 2

Our Dirty Jigs Replacement Skirts are available in packs of 5 and will breathe new life into that old beat-up jig. With more than 30 color choices available, you can pick the perfect imitation of whatever the bass are munching in your area.

Don't throw out your jig that has produced time and time again just because it is has been torn up. Replace the skirt with Dirty Jigs Premium Skirts.

5 Per Pack

The Gamakatsu G-Finesse Weedless Wacky Hooks are designed by FLW Tour Pro Shinichi Fukae, for maximum finesse presentation in places never before possible. Featuring a titanium wire weedguard that is permanently molded to the shank, the hook is flexible yet retains shape for greater accuracy.

The Gamakatsu G-Finesse Weedless Wacky Hook features 20% thinner, Tournament Grade Wire for fast hook penetration with no sacrifice to strength. Nano Smooth Coat finish ensures a stealthier presentation with reduced friction for better hook sets. Wide range of sizes available; perfect for getting finesse presentations into heavy cover where big bass lurk.

The Z-Man Gobius is a highly realistic, pre-rigged swimbait designed specifically to mimic the invasive round goby, a primary forage for smallmouth and largemouth bass in the Great Lakes and beyond. It is engineered as a hybrid between a swimbait and a structure jig, allowing it to "creep" and "glide" across rocky bottoms where traditional baits might get snagged.

Key Features:

• 10X Tough ElaZtech: Poured from Z-Man's proprietary superplastic, the Gobius is incredibly soft yet durable enough to withstand dozens of aggressive strikes.
• Internal Jig Harness: Features a "bottom-hugging" weight system that keeps the bait upright and enables a natural tail-up posture at rest, perfectly imitating a feeding goby.
• Snag-Resistant Design: Includes a specialized split dorsal fin brush guard that protects the hook point from structure while compressing easily to ensure a high hookset ratio.
• Subtle Swimming Action: A small, rounded paddle tail delivers a fluid, low-frequency vibration that mimics the quick-kick-and-glide movement of a live goby.

Performance Advantages:

• Round Goby Imitation: Highly realistic invasive species match
• Hybrid Design: Swimbait and structure jig combination
• Rocky Bottom Specialist: Creeps and glides without snagging
• Tail-Up Posture: Natural feeding goby imitation at rest
• High Hookset Ratio: Brush guard compresses easily
• Incredible Durability: 10X Tough ElaZtech withstands dozens of strikes
• Quick-Kick-and-Glide: Subtle swimming action mimics live goby

Ideal Applications:

• Great Lakes fishing
• Smallmouth bass fishing
• Largemouth bass fishing
• Rocky bottom fishing
• Structure fishing
• Round goby forage areas
• Any goby imitation application

Recommended Techniques:

• Creeping retrieve
• Gliding presentations
• Bottom-hugging retrieve
• Slow dragging
• Structure fishing

When you need a pre-rigged swimbait with 10X Tough ElaZtech durability, internal jig harness for bottom-hugging weight system and tail-up posture at rest, split dorsal fin brush guard for snag resistance and high hookset ratio, subtle swimming action with quick-kick-and-glide movement, and highly realistic round goby imitation for smallmouth and largemouth bass in the Great Lakes and rocky bottom structure, the Z-Man Gobius Swimbaits are the choice of serious Great Lakes and structure fishing anglers.

Note: 3-inch pre-rigged swimbait. 10X Tough ElaZtech material. Internal jig harness with bottom-hugging weight. Split dorsal fin brush guard. Tail-up posture at rest. Mimics invasive round goby. Perfect for Great Lakes and rocky bottoms.

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

The Rapala Crush City The Mayor Swimbait is the all-season, all-water soft swimbait built to crush big bass. Dependable, adaptable, and versatile enough to leave tied on all day, The Mayor handles nearly any situation — from clear-water finesse to heavy cover. Belly and top hook slots keep the bait rigged straight and conceal the hook point, while the paddle tail delivers instant, subtle kicking action even at the slowest retrieve speeds and in the coldest water. Built with Rapala’s Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- Paddle tail with subtle kicking action at any retrieve speed
- Belly and top hook slots for straight rigging and hook concealment
- Rigs on a swimbait jig head, belly-weighted swimbait hook, or as a trailer
- Effective in cold water and slow presentations
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 2 sizes and 12 colors

Specifications

The Rapala Crush City Freeloader is the ultimate trailer bait — built to ride behind your spinnerbait, vibrating jig, or scrounger and add irresistible tail-kicking action that triggers reaction strikes. Belly and top hook slots keep the bait rigged straight and conceal the hook point for a cleaner presentation. Versatile enough to fish on a nose hook, weightless Texas rig, belly-weighted hook, or as a soft plastic jerkbait with a shimmying fall. Built with Rapala’s Smart Injection Technology™, each bait delivers a custom combination of color, flake, salt, and scent precisely where it matters most.

Features

- Enticing tail-kicking trailer action
- Belly and top hook slots for straight rigging and hook concealment
- Versatile rigging: nose hook, weightless Texas rig, belly-weighted hook, or soft plastic jerkbait
- Shimmying fall on a jerkbait rig
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 11 colors

Specifications