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The Z-Man Gobius is a highly realistic, pre-rigged swimbait designed specifically to mimic the invasive round goby, a primary forage for smallmouth and largemouth bass in the Great Lakes and beyond. It is engineered as a hybrid between a swimbait and a structure jig, allowing it to "creep" and "glide" across rocky bottoms where traditional baits might get snagged.

Key Features:

• 10X Tough ElaZtech: Poured from Z-Man's proprietary superplastic, the Gobius is incredibly soft yet durable enough to withstand dozens of aggressive strikes.
• Internal Jig Harness: Features a "bottom-hugging" weight system that keeps the bait upright and enables a natural tail-up posture at rest, perfectly imitating a feeding goby.
• Snag-Resistant Design: Includes a specialized split dorsal fin brush guard that protects the hook point from structure while compressing easily to ensure a high hookset ratio.
• Subtle Swimming Action: A small, rounded paddle tail delivers a fluid, low-frequency vibration that mimics the quick-kick-and-glide movement of a live goby.

Performance Advantages:

• Round Goby Imitation: Highly realistic invasive species match
• Hybrid Design: Swimbait and structure jig combination
• Rocky Bottom Specialist: Creeps and glides without snagging
• Tail-Up Posture: Natural feeding goby imitation at rest
• High Hookset Ratio: Brush guard compresses easily
• Incredible Durability: 10X Tough ElaZtech withstands dozens of strikes
• Quick-Kick-and-Glide: Subtle swimming action mimics live goby

Ideal Applications:

• Great Lakes fishing
• Smallmouth bass fishing
• Largemouth bass fishing
• Rocky bottom fishing
• Structure fishing
• Round goby forage areas
• Any goby imitation application

Recommended Techniques:

• Creeping retrieve
• Gliding presentations
• Bottom-hugging retrieve
• Slow dragging
• Structure fishing

When you need a pre-rigged swimbait with 10X Tough ElaZtech durability, internal jig harness for bottom-hugging weight system and tail-up posture at rest, split dorsal fin brush guard for snag resistance and high hookset ratio, subtle swimming action with quick-kick-and-glide movement, and highly realistic round goby imitation for smallmouth and largemouth bass in the Great Lakes and rocky bottom structure, the Z-Man Gobius Swimbaits are the choice of serious Great Lakes and structure fishing anglers.

Note: 3-inch pre-rigged swimbait. 10X Tough ElaZtech material. Internal jig harness with bottom-hugging weight. Split dorsal fin brush guard. Tail-up posture at rest. Mimics invasive round goby. Perfect for Great Lakes and rocky bottoms.

The Rapala Crush City Cleanup Craw was designed by pro angler Jacob Wheeler as his ultimate craw bait — and at 3.5", it’s the perfect bass snack. Tight-kicking claws generate reaction-triggering action on the fall and during the retrieve, while forward-facing legs add subtle secondary movement with the slightest twitch. Soft ribbed hook slots on the back let you rig either side of the bait to maximize usage and conceal the hook point. Versatile enough to flip, punch, drag, or run as a trailer. Built with Rapala’s Smart Injection Technology™ for a precisely placed combination of color, flake, salt, and scent.

Features

- Tight-kicking claw action for reaction strikes
- Forward-facing legs for subtle secondary action
- Soft ribbed hook slots — rig either side to hide hook point and maximize bait life
- Perfect for flipping, punching, dragging, or as a jig trailer
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Designed by pro angler Jacob Wheeler
- Available in 14 colors

Specifications

The Rapala Crush City The Mayor Swimbait is the all-season, all-water soft swimbait built to crush big bass. Dependable, adaptable, and versatile enough to leave tied on all day, The Mayor handles nearly any situation — from clear-water finesse to heavy cover. Belly and top hook slots keep the bait rigged straight and conceal the hook point, while the paddle tail delivers instant, subtle kicking action even at the slowest retrieve speeds and in the coldest water. Built with Rapala’s Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- Paddle tail with subtle kicking action at any retrieve speed
- Belly and top hook slots for straight rigging and hook concealment
- Rigs on a swimbait jig head, belly-weighted swimbait hook, or as a trailer
- Effective in cold water and slow presentations
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 2 sizes and 12 colors

Specifications

The Rapala Crush City Freeloader is the ultimate trailer bait — built to ride behind your spinnerbait, vibrating jig, or scrounger and add irresistible tail-kicking action that triggers reaction strikes. Belly and top hook slots keep the bait rigged straight and conceal the hook point for a cleaner presentation. Versatile enough to fish on a nose hook, weightless Texas rig, belly-weighted hook, or as a soft plastic jerkbait with a shimmying fall. Built with Rapala’s Smart Injection Technology™, each bait delivers a custom combination of color, flake, salt, and scent precisely where it matters most.

Features

- Enticing tail-kicking trailer action
- Belly and top hook slots for straight rigging and hook concealment
- Versatile rigging: nose hook, weightless Texas rig, belly-weighted hook, or soft plastic jerkbait
- Shimmying fall on a jerkbait rig
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 11 colors

Specifications

The Rapala Crush City Ned BLT is a finesse soft plastic built for bass anglers who know that sometimes less is more. Made from durable TPE material with maximized buoyancy, the Ned BLT floats naturally on a Ned rig jig head, standing upright in the strike zone to trigger bites when nothing else will. Its tapered, ribbed tail delivers subtle, lifelike action with the slightest movement — deadly in pressured or post-frontal conditions. Built with Rapala's Smart Injection Technology™, each bait combines custom color, flake, salt, and scent precisely where it matters most.

Features

- TPE construction — durable, floating plastic
- Maximized buoyancy for natural stand-up presentation
- Tapered, ribbed tail for subtle finesse action
- Stands up a 1/4 oz VMC® Ned Rig Jig or rigs as a drop-shot
- Smart Injection Technology™ — custom color, flake, salt & scent placement
- Available in 12 proven colors

Specifications

Gamakatsu is now offering a Weedless version of our G-Finesse Stinger, the Gamakatsu G-Finesse Weedless Stinger Hooks developed by prostaff Brent Ehrler.

Ehrler’s Stinger is designed for use with the popular Neko Rig technique, as well as other finesse techniques. Tournament Grade Wire and Nano Smoothcoat are game-changing features. Incredible hook up percentage and increased retention once fish are hooked.

Features:

• G- Finesse
• Tournament Grade Wire
• Nano Smooth Coat

The Rapala PXR Mavrik 110 is a premium suspending jerkbait from the Precision Xtreme Series — engineered for anglers who demand elite construction and technical performance. Built with a Long-Cast System for accurate, ultra-long casts, the Mavrik 110 suspends head-down to mimic an injured baitfish and triggers reaction strikes with its hard-cutting, semi-erratic action. Work it slow with short twitches for a side-to-side walk, or snap it hard to get a near 180-degree turn. Versatile across conditions, it's a go-to jerkbait for bass and multi-species freshwater fishing.

Features

- Durable plastic body with external scale detailing
- Long-Cast System for maximum distance and accuracy
- Suspending, head-down posture imitates injured baitfish
- Hard-cutting, semi-erratic action — versatile in all conditions
- VMC RedLine Series treble hooks
- Targets bass and multi-species freshwater

Specifications

Enhance your lure's performance with Zappu Board Weights. Made from soft lead and designed with an adhesive backing, these oval-shaped weights can easily be added to any hard bait.

Increase casting distance and running depth, or achieve perfect suspension or sinking in different water temperatures. Available in multiple sizes for precise customization. A must-have for serious anglers.

Seaguar Gold Label Fluorocarbon Leader is not only thinner, it's even less visible underwater than all other fluorocarbon leaders.  You also get the advantage of more natural presentations and better catch-rates on finicky fish. Made with our exclusive double-structure process, we combine two custom Seaguar fluorocarbon resins to create a leader with smaller diameters yet with exceptional knot and tensile strength. It’s softer as well and cinches easily for fail-safe knots.

Features:

• 18% Thinner Diameter
  
• 17% Better Knot/Tensile Strength
  
• Extremely soft and supple and cinches easily for fail-safe knots
  
• Lowest Line Memory, making line management more user friendly
  
• 100% Fluorocarbon Leader
  
• Double Structure Fluoro
  
• Level Wind Technology
  
• Spool Length: 50 Yards
  

The Halco Slidog 150 Stickbait is perfect for those seeking a heart-pumping, adrenaline-filled fishing experience. With its ability to launch over the horizon and produce bone-jarring strikes, this lure is a must-have for any expert fisherman. Don't miss out on the all new Slidog – it's your ticket to an unforgettable catch.

The Halco Slidog 150 Stickbait is a sinking and sliding lure, designed to withstand the toughest fish like GT's, XOS Mackerel, and large Tuna. With reinforced side walls, Halco's ultra tough split rings, and Mustad inline singles, this bait offers both strength and a powerful bite. Get ready for a true challenge with this top-notch bait.

Pros:

• Long casts
• Reinforced side walls
• Heavy duty "Triple Turn" split rings and Mustad Hooks
• "Designed To Bleed" paint on chrome models.  
• Strong enough to land the biggest fish
• Small compact design

The more they chew the better they look! Our Designed to Bleed concept means our chrome colours are painted with a red layer underneath, imitating an injured baitfish as the wear and tear naturally takes place (from all the fish you catch!).

Specifications:

The Fishus Espetit Wobly is a lipless wobbler lure from Fishus Lures that is extraordinarily easy to use and devastatingly effective on a wide range of predators. Built on a laser-cut reinforced internal structure, this indestructible lure is armed with high-quality 3X treble hooks and rings and features a subtle internal rattle that sets it apart from the competition.

The moment the Wobly hits the water, it begins its seductive descent — falling slowly with a strong rolling movement, flashing heavily, and emitting a subtle frequency through its internal rattling. This unique combination of color changes, flash, and sound frequency makes it stand out among baitfish schools, drawing predators away from the real thing and onto the lure.

Key Features:

• Lipless Wobbler Design: Starts working immediately on entry — slow rolling descent with heavy flash and subtle rattle.
• Laser-Cut Reinforced Internal Structure: Indestructible construction handles everything from perch and trout to tuna.
• 3X High-Quality Treble Hooks & Rings: Premium hardware for maximum hookup ratios on any predator.
• Internal Rattling: Subtle sound frequency that attracts predators and triggers reaction strikes.
• Extraordinary Casting Capacity: Sinking design for long-distance casts and precise presentations.
• Versatile Retrieve: Slow retrieve mimics paddle tail soft bait; sudden stops create wounded prey action parallel to the bottom.
• Available in 3 Sizes: 40mm, 62mm, and 80mm to match any forage and target species.

Performance Advantages:

• Immediate Action: Works from the moment it hits the water
• Slow Rolling Descent: Heavy flash and subtle rattle on the fall
• Stands Out in Baitfish Schools: Color changes, flash, and sound frequency
• Paddle Tail Soft Bait Mimicry: Slow retrieve on lower ratio reels
• Wounded Prey Action: Sudden stops create parallel bottom fall
• Indestructible Build: Laser-cut reinforced internal structure
• Big Game Ready: Handles tuna despite compact size

Ideal Applications:

• Seabass fishing
• Perch fishing
• Trout fishing
• Black bass fishing
• Small tuna fishing
• Freshwater predators
• Saltwater inshore fishing

Recommended Techniques:

• Slow linear retrieve (mimics paddle tail soft bait)
• Stop-and-go retrieve (wounded prey action)
• Vertical jigging
• Long-distance casting
• Bottom-parallel fall presentations

Specifications:

When you need a lipless wobbler lure with laser-cut reinforced internal structure for indestructible durability, 3X high-quality treble hooks and rings, internal rattling for subtle sound frequency, extraordinary casting capacity, slow rolling descent with heavy flash, versatile retrieve from slow linear to stop-and-go wounded prey action, and effectiveness on seabass, perch, trout, black bass, and small tuna, the Fishus Espetit Wobly is the choice of serious freshwater and saltwater predator anglers.

Note: Lipless wobbler. Laser-cut reinforced internal structure. 3X treble hooks. Internal rattling. Sinking design. Available in 40mm (5g), 62mm (16g), and 80mm. Colors: Candy Brown, White N' Flash, Sexy Shad, Yamame, Mackerel. Perfect for seabass, perch, trout, bass, and tuna.

The Missile Jigs Ike's Monster Jig is the ultimate tool for targeting trophy-class bass. Built around a custom 10/0 VMC 60-degree heavy-duty hook with a PTFE coating for frictionless hooksets, this jig is engineered for the angler who wants to throw big and catch bigger. Available in 1oz and 1.5oz sizes, the Monster Jig excels at both swimming presentations and bottom bouncing — giving you the versatility to cover the water column and trigger strikes from the biggest bass in the lake.

Designed in collaboration with Elite Series pro Mike Iaconelli, the Monster Jig comes dressed in top big bait color patterns that have proven themselves on tournament waters across the country. When you need a jig that can handle a trophy fish and the pressure of a big bite, this is it.

Key Features

• Custom 10/0 VMC 60-degree heavy-duty hook — PTFE-coated for superior hookset penetration
• Available in 1oz and 1.5oz — ideal for deep water, current, and big bait presentations
• Designed for swimming and bottom bouncing — versatile across the water column
• Premium big bait color patterns — proven on tournament waters
• Designed with Mike Iaconelli (Ike) — Elite Series pro and trophy bass specialist
• Built to handle trophy-class bass and the pressure of a big bite

Specifications

Watch It In Action

The Nomad Design DTX Minnow 180 Heavy Duty Shallow FLT is the ultimate trolling minnow, capable of diving 10-12ft at 18+ knots. With patented features like the Autotune System and Metal Matrix Plate System, it offers maximum action and side-to-side body wiggle at all speeds. Perfect for high-speed or slow-speed fishing.

Crafted by decades of experience on the water, the Nomad Design DTX Minnow 180 Heavy Duty Shallow FLT lure is designed and tested in Australia for maximum toughness and durability. Its unique colors and highly effective shape and action make it a must-have for catching more fish.

Transform your trolling game with the Nomad Design Madscad 190 Autotune Sinking Lures. Its Patented Autotune System allows for a perfect balance and incredible troll speed of 3-18+ knots with a shallow diving depth of 1-3 ft. The unique action and speed will entice bites that other lures can't. Upgrade your arsenal with the Madscad 190 AT. The Madscad 190 AT SNK are expertly designed and tested in Australia by the Nomad Design Team. These lures are built strong with a Metal Matrix Internal plate and Diamond Armor construction for unparalleled strength. With its classic deep body baitfish appearance and S shape swimming action, the Madscad 190 AT is perfect for high speed trolling between fishing spots.

Each lure has been designed for a specific purpose and has been balanced and tested to work perfectly with the hooks fitted. Every Nomad Design lure has been crafted by decades of on the water guiding experience in some of the toughest and most prolific fishing grounds in the world. In every sense, each Nomad Design lure is ‘Crafted by Experience’.

When bass are keyed in on shad, the Strike King KVD Caffeine Shad Jr. gives you an edge they haven't seen before. That signature bulbous tail kicks and flutters with a one-of-a-kind action — whether you're twitching it weightless on the surface or dropping it deep on a Carolina rig. The coffee-infused formula masks human scent, keeps fish holding on longer, and the high-salt blend stays surprisingly soft cast after cast.

Key Features

• Unique bulbous tail — produces topwater and subsurface action unlike any other soft jerkbait
• Coffee scent — masks human odors and oils for longer hold times and more hook-ups
• High-salt, ultra-soft formula — stays pliable even with heavy salt loading
• Versatile rig options — weightless, Carolina rig, or jighead
• 8 baits per pack — more time fishing, less time re-rigging
• Available in 6 proven color patterns

Specifications

Berkley Krej 100 Jerkbait

The Berkley Krej 100 does something no other jerkbait does: it rises on the work and slides backward on the pause. That unique ascending-then-back-sliding action — called "krejing" — keeps the bait in the strike zone longer and gives you a level of control that traditional jerkbaits simply can't match. It's a bait built with Forward Facing Sonar in mind, letting you watch the lure's movement in real time and dial in your cadence to match exactly what the fish want.

At 3.9 inches with a sinking design, the Krej 100 can be fished sub-surface as a traditional jerkbait or worked on the surface for a topwater presentation. Two ultra-sharp #6 treble hooks ensure solid hook sets on whatever you dredge up.

Features

• Unique ascending action on the work, back-slide on the pause — maximizes time in the strike zone
• Designed for Forward Facing Sonar — watch and control the bait in real time
• Sinking design — fishes sub-surface or topwater
• 2 ultra-sharp #6 treble hooks — solid hook sets on every strike
• 3.9" profile — available in multiple colors

Best For

• Techniques: Jerkbait, topwater, Forward Facing Sonar presentations
• Conditions: Clear water, suspended fish, pressured fisheries
• Species: Largemouth Bass, Smallmouth Bass, Spotted Bass

Introducing the Toit Eco Fishing Crimpers, the ultimate solution for precision crimping. Developed with a thorough understanding of torque and compressive strength, these crimpers are engineered to enhance your fishing experience. Unlike traditional crimping pliers, our design prioritizes torque and compressive strength, maximizing rotational force for effective deformation of crimps. Whether you're using 400lb Multistrand Stainless Cable or 400lb Mono or Fluoro leader material, our crimpers handle the job effortlessly.

They accommodate aluminum, copper, or brass crimps for versatile functionality, all at an affordable price without compromising quality. Compact and portable, our crimpers are designed to be your trusted companion on any fishing expedition, whether it's an overseas trip or a boat adventure. Easily slip them into your pocket without worrying about space or weight constraints. With Toit Fishing Crimpers - Eco, you'll always have the power to crimp with precision, no matter where your fishing journey

Expertly crafted in Britain and designed through a collaboration of British and American minds, the Toit Fishing Tagging & Venting Tool is a versatile product. Using precision and cutting-edge CNC technology, this modular tool, made of solid 316 Stainless Steel, takes tagging and recording fish data to a whole new level. Its innovative collet system ensures accuracy while its open-ended 304 Stainless Steel Tube allows for the use of petite fish tags.

This unique design also doubles as an Ikejime insert needle and a venting tool, with potential for further expansion. Dressed with avant-garde Ceramic-Polymer Technology, this tool's bold red and white Cerakote coating provides unrivaled protection against corrosion, UV rays, chemicals, and heat. It's more than just a tool; it's a symbol of commitment to sustainable fishing. As global anglers know, capturing fish data is crucial for preserving and responsibly managing fisheries. This indispensable tool promotes coastal conservation and secures the future of

Premium Micro Spinning Jigs for Casting Performance

The Major Craft JigPara Spin Micro delivers premium micro spinning performance designed for serious casting anglers. Built with optimized spinning design and compact micro size, these jigs provide exceptional casting distance, natural action, and versatile performance for targeting a wide variety of species in both freshwater and saltwater applications. The JigPara Spin Micro represents Major Craft's commitment to creating quality micro spinning jigging lures.

Advanced Micro Spinning Design

• Spinning-Optimized: Designed specifically for spinning tackle and casting presentations
• Micro Size: Compact profile perfect for finesse presentations and pressured fish
• Aerodynamic Design: Optimized shape provides excellent casting distance despite small size
• Natural Action: Spinning design creates enticing swimming and fluttering action
• Versatile Weight Range: Available in multiple weights for various depths and conditions

Premium Construction Features

• Quality Materials: Durable construction withstands repeated use and casting
• Attractive Finishes: Realistic patterns and reflective finishes create fish-attracting flash
• Sharp Hooks: Quality hooks ensure solid hooksets on strikes
• Corrosion Resistant: Built for both freshwater and saltwater use
• Proven Design: Time-tested spinning profile triggers strikes consistently

Versatile Micro Spinning Applications

The JigPara Spin Micro excels across versatile micro spinning applications. Perfect for inshore saltwater species like speckled trout and redfish, freshwater bass and walleye with casting presentations, panfish and crappie with spinning tackle, casting to schooling fish, or any situation where micro spinning jigs are effective. The aerodynamic design allows long casts to reach distant targets while the natural action triggers strikes from finicky fish.

Key Features

Major Craft Quality

Major Craft has been creating quality fishing products for serious anglers, and the JigPara Spin Micro continues this tradition with optimized spinning design and quality construction. Every jig is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious finesse specialists, the JigPara Spin Micro delivers the casting performance that micro spinning anglers demand.

Experience the premium micro spinning performance that casting anglers trust. The Major Craft JigPara Spin Micro isn't just a jig—it's a precision tool built for spinning tackle success.

Cast farther with Major Craft JigPara Spin Micro—where spinning design meets micro performance.

The Major Craft JigPara Vertical Long Slow is a expertly designed hybrid jig with an asymmetrical profile for both speed and slow jigging. It excels in middle to deep water columns, boasting a unique shape for fast descent and minimal resistance. Beginner-friendly for deep sea jigging, targeting tilefish, snapper, grouper, and more. The center of gravity is strategically placed towards the front, allowing for effortless jerking and maintaining a stable position. On slack line, it flutters horizontally like a wounded baitfish, irresistible to predators. Pair with the Giant Killing Long Fall rod for optimal jigging performance.

Weight and length of Jig (grams, inches)

250g- 8"

300g- 9"

400g- 10"

500g-10 1/2"