Freshwater Lures

The Deps MS Vibration is a high-performance lipless crankbait designed for bass fishing, crafted by the renowned Japanese tackle brand Deps to deliver exceptional vibration and acoustic feedback. This lure is an effective tool for attracting bass in various conditions with its innovative design and premium construction.

The MS Vibration features a low center of gravity that enhances stability during the fall and reduces line entanglement. Its body design minimizes lift and pulling resistance, allowing it to stay within the strike zone longer and facilitating both slow and fast retrieves. This versatile design makes it suitable for various fishing techniques including ripping through grass, stop-and-go retrieves, or burning it back to the boat.

The RT (Rattling) model is equipped with a combination of brass, stainless steel, and glass BBs that produce a multi-layered acoustic, enhancing casting distance and attracting fish from greater depths. Both models are fitted with ultra-realistic 3D eyes and sharp treble hooks, ensuring rapid hook penetration and a lifelike appearance that mimics baitfish.

Key Features:

• Low Center of Gravity: Enhances stability during fall and reduces line entanglement
• Minimized Lift & Resistance: Stays in strike zone longer for more bites
• Multi-Layered Acoustic: Brass, stainless steel, and glass BBs create unique sound
• Enhanced Casting Distance: Internal weighting allows for long, accurate casts
• Ultra-Realistic 3D Eyes: Lifelike appearance mimics baitfish
• Sharp Treble Hooks: Rapid hook penetration for solid hooksets
• Versatile Retrieve Speeds: Effective from slow roll to fast burn
• Premium Japanese Construction: Durable build quality for repeated use

Specifications:

• Length: 2.8 inches
• Weight: 3/4 oz
• Type: Sinking lipless crankbait
• Rattle: Brass, stainless steel, and glass BBs (RT model)
• Target Species: Largemouth bass, smallmouth bass, spotted bass, striped bass

Retrieve Techniques:

• Yo-Yo Retrieve: Vertical jigging motion on deep structure and ledges
• Slow Roll: Steady retrieve along bottom for suspended fish
• Burn Retrieve: Fast retrieve across shallow flats and grass
• Rip Through Grass: Aggressive rips through vegetation
• Stop-and-Go: Pause during retrieve to trigger following fish

Ideal Applications:

• Vertical jigging on deep structure and ledges
• Ripping through grass and vegetation
• Burning across shallow flats
• Cold water conditions when bass are deep
• Schooling fish feeding on shad
• Clear to moderately stained water
• Adaptable to different fishing scenarios

When you need a high-performance lipless crankbait that delivers exceptional vibration, multi-layered acoustic feedback, and stays in the strike zone longer, the Deps MS Vibration is the choice of serious bass anglers.

Conquer the toughest fishing challenges with the Nichols Ben Parker 9" Super Magnum Striper Spoons! Designed for ultimate durability, this lure features heavy-duty components that can handle the harshest environments and the biggest fish. With VMC treble hooks, Owner Hyper Wire rings, and a premium Power Swivel, it's ready to take on any monster fish!

• Weight: 4.5oz
• Length: 9" 
• Heavy Duty Saltwater Hardware

The Lucky Craft Gunfish 95NF Topwater Lure combines the best features of a walking bait and a popper to create an irresistible surface presentation. Measuring 95mm, this lure features a slim, tapered body and a cupped mouth that produces subtle pops, splashes, and a unique “walk-the-dog” action that draws explosive strikes from bass, stripers, and other topwater predators.

Precision-balanced for long casting and easy control, the Gunfish 95NF glides effortlessly across the surface, even in choppy conditions. Its internal weight transfer system ensures smooth, accurate casts, while premium finishes and sharp treble hooks deliver reliable hookups and durability.

Features:

• 95mm topwater lure combining walking and popping actions

• Cupped mouth for splash and sound attraction

• Internal weight transfer system for long, accurate casts

• Realistic finishes and 3D eyes for lifelike appeal

• Premium treble hooks for solid hooksets

• Ideal for bass, stripers, and other surface-feeding fish

Perfect For:
Anglers seeking a high-performance topwater bait that excels in versatility and realism.

The Lucky Craft Gunfish 95NF is perfect for covering water and triggering aggressive surface strikes all season long.

Master the art of finesse fishing with the Hog Farmer Tactical Bassin Micro Flex Rig. Designed by experts Matt Allen and Tim Little, this rig features a five-wire construction with two teaser arms, and three hooked baits for a lifelike baitfish imitation. With its light-gauged wire thickness, it's perfect for targeting bass feeding on smaller baitfish or when finesse is crucial. Elevate your fishing game today.

Introducing the Hog Farmer Tactical Bassin Micro Flex Rig - the ultimate finesse rig designed with premium features. Its ball bearing swivels add functionality, while the durable polymer head and line tie reduce twists. Perfect for targeting bass on small shad.

Features:

• Includes #2 Owner Hyper Wire split rings
  
• 5 Wire harness comprised of:
  
• 2 - 3” upper dummy arms
  
• 2 - 3-3/8” lower outside arms
  
• 1 - 4-1/4” center wire
  

Take your umbrella rig game to the next level with the Hog Farmer Tactical Bassin 5 Blade Flex Rig. Designed in collaboration with bass fishing experts Matt Allen and Tim Little, this umbrella rig features a thin .035" wire for maximum flexibility and lifelike movement. With a 6-wire design and various hook lengths, this rig is perfect for catching those elusive big bass.

Expertly designed for maximum action, the Hog Farmer Tactical Bassin 5 Blade Flex Rig is a must-have for any angler. With a light-wire construction, impact-resistant polymer head, and 80lb snap swivels, this rig is built for durability. Perfectly imitate a school of baitfish with just a few simple twitches and turns.

Features:

•  6-wire
  
•  3 dummy wires, 3 hook wires
  
•  Dummy wire length 4.5”
  
•  Middle hook wire length 7”
  
•  Outside hook wires 5.75”
  

The Hog Farmer Tactical Bassin Mini Bladed Flex Rig, designed by industry experts Matt Allen and Tim Little, is the ultimate rig for targeting smaller baitfish and triggering bites from finicky bass. Its six-wire construction includes 4 blades, 3 teasers, and 3 hooks, creating a realistic shad ball profile. The rig's .035" wire and pulsating action mimic a real school of shad, making it a must-have for any angler's arsenal.

As a top choice for professional anglers, the Hog Farmer Tactical Bassin Mini Bladed Flex Rig boasts premium ball bearing swivels, impact-resistant polymer head, and a swiveling line tie. With included hardware and versatile design, this rig brings superior durability and life-like movement to any bait setup.

Features:

• 6-wire
  
• 3 dummy wires, 3 hook wires
  
• Dummy wire length – 3.5”
  
• Outside hook wire length – 4.5”
  
• Middle wire length – 5”
  
• 4 willow blades
  
• Includes 3 split rings
  

The Hog Farmer BFL Hitchhiker Rig is the ultimate rig for FLW sanctioned events. With 5 wires, 5 blades, and 3 snaps for swimbaits with hooks, it offers maximum profile and optimal performance.

Plus, the 2 center point screwlocks allow for easy use of swimbaits without hooks. No need for modifications, simply unpack, rig your swimbaits and fish. 

Upgrade your fishing game with Hog Farmer King Spin Rigs. The King Spin's heavy duty wires, 6"-7" arm length, and extra strength make it perfect for catching Striper, Peacock Bass, Musky, and salt-water game.

Our King Spin version has heavy duty wires that are 70% stronger than the original Hog Farmer. Trust in our expertly designed and scientifically proven product for all your heavy duty fishing needs.

The Strike King KVD Sexy Dawg Jr. is the compact version of Kevin VanDam's signature walk-the-dog topwater — built for situations where a smaller profile gets more bites. Designed by KVD himself, it walks effortlessly with a rhythmic rod-tip twitch, gliding side to side with an action that drives bass to the surface. Far-casting and easy to work, it's the topwater you reach for when fish are keyed in on smaller bait or when finesse is the edge you need.

Key Features

• KVD-designed walk-the-dog action — effortless side-to-side glide on a rhythmic twitch
• Compact Jr. profile — ideal when bass are targeting smaller forage
• Far-casting design — covers water fast and reaches fish holding at distance
• Premium topwater construction — part of the KVD Sexy Dawg family
• Available in 3 proven color patterns

Specifications

The Lucky Craft Super Sammy 126 was designed to meet the needs of Lucky Craft’s pro staff team and continues the legacy of the Sammy topwater bait and offers a totally new presentation on the surface. Built with a cylindrically shaped body, the Lucky Craft Super Sammy 126 features a precise weighting system that allows it to sit perfectly horizontal on the surface even when paused, which gives anglers a wider and more methodical walk-the-dog action. Lucky Craft also turned the hook hangers sideways to reduce drag in the water and create an effortless walking action. To improve sound and casting distance, the Lucky Craft Super Sammy 126’s internal weighting system features a large one knocker in the rear of the bait, which creates a hard knocking rattling sound and allows it to fly through the air like a bullet.

Elevate your finesse game with the Z-Man TRD SpinZ Tail Spinners a specialized accessory designed to add instant flash and vibration to your favorite soft plastics. While most tail spinners rely on difficult screw-locks, the TRD SpinZ features a unique stainless steel centering pin and a molded plastic dual-prong keeper. This innovative system allows you to easily push the spinner into 10X Tough ElaZtech material, where it locks securely and won't fly out during long casts or aggressive fish battles.

Equipped with a premium ball-bearing swivel, these blades are engineered to spin effortlessly on both the descent and slow retrieves. Whether you’re adding "jazz" to a Finesse TRD for a unique search-bait presentation or rigging one onto the belly of a DieZel MinnowZ to create a custom underspin, the TRD SpinzZ is a "smart play" for triggering strikes in stained water or high-pressure situations.

Key Features:

• Easy-Insert Centering Pin: Features a 1-1/8 inch stainless wire that pierces easily into tough plastics without the frustration of traditional screw-locks.

• Dual-Prong Plastic Keeper: Specifically designed to grip ElaZtech material securely, ensuring your blade stays attached through multiple catches.

• Premium Ball Bearing Swivels: Ensures maximum blade rotation even at ultra-slow speeds, providing constant attraction throughout the water column.

• Versatile Search Bait Tool: Ideal for transforming a standard Ned Rig into a horizontal search bait that can be cast and retrieved over grass or brush.

• Custom Performance Options: Available in Colorado (#1) for maximum thump and Willow (#2) for higher-frequency flash, in both gold and silver finishes.

• Multi-Species Dominance: A proven producer for largemouth, smallmouth, and spotted bass, as well as panfish and trout when used with micro-finesse baits.

• Tournament-Ready Quality: Sold in a 3-pack, providing an inexpensive and durable way to customize your entire finesse arsenal.

Premium Buzzbait for Explosive Topwater Bass

The War Eagle Buzzbait delivers premium topwater performance designed for serious bass anglers who demand explosive surface strikes. Built with quality construction and optimized buzzbait design, this lure provides exceptional surface commotion, loud buzzing sound, and proven effectiveness for targeting aggressive bass in shallow water and around cover. The Buzzbait represents War Eagle's commitment to creating quality topwater lures for bass fishing.

Advanced Buzzbait Design

• Premium Blade: Quality blade creates maximum surface commotion and buzzing sound
• Optimized Design: Balanced construction provides ideal surface action
• Loud Attraction: Buzzing blade creates noise that attracts bass from a distance
• Surface Commotion: Blade churns water for maximum visual and audible attraction
• Weedless Design: Runs through cover and vegetation effectively

Premium Construction Features

• Quality Components: Premium blade, wire, and hook ensure reliable performance
• Sharp Hook: Quality hook provides solid hooksets on explosive strikes
• Durable Wire: Strong wire frame withstands aggressive strikes and cover
• Silicone Skirt: Quality skirt provides lifelike action and durability
• Proven Design: Time-tested buzzbait configuration triggers strikes

Topwater Bass Fishing Applications

The War Eagle Buzzbait excels in topwater bass fishing applications. Perfect for early morning and late evening fishing, working over grass and vegetation, fishing around shallow cover and structure, targeting aggressive bass in low-light conditions, or any situation where explosive topwater strikes are expected. The buzzing blade creates maximum surface commotion and noise that attracts bass from a distance while the weedless design allows you to work it through heavy cover where big bass hide.

Key Features

War Eagle Quality

War Eagle has been creating quality fishing lures for serious bass anglers, and the Buzzbait continues this tradition with optimized topwater design and premium construction. Every buzzbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious topwater specialists, the War Eagle Buzzbait delivers the explosive topwater performance that bass anglers demand.

Experience the premium buzzbait performance that serious bass anglers trust. The War Eagle Buzzbait isn't just a topwater lure—it's a precision tool built for explosive surface fishing success.

Catch explosive topwater bass with War Eagle Buzzbait—where surface commotion meets explosive strikes.

The Deps Silent Killer is a deadly trout bait imitating bait and a “silent killer” created by a completely new manufacturing method, which is different from all other big baits.

The body is covered with a subliminated material that includes a hollow core made of ABS resin and a realistic soft shell. This big bait has a unique soft sound and soft vibration and texture that is as close to the real thing as possible.

It can be fished along the surface, deadsticked or even with a cranking retrieve. Great for targeting the biggest bass that need to take a second look to commit, and great for creating memories and establish a tank of a new Personal Best.

• new SILENTKILLER 175
• LENGTH: 175mm
• WEIGHT: 2.5oz
• TYPE: FLOATING

• new SILENTKILLER 175 TYPE-D
• LENGTH: 175mm
• WEIGHT: 2.8oz
• TYPE: SLOW FLOATING

• new SILENTKILLER 145
• LENGTH: 145mm
• WEIGHT: 1.6oz
• TYPE: FLOATING

ABS CORE BODY

The ABS hollow-core body allows for crisp and sharp gliding action and allows the bait to feature a micro spring weight inside of the bait for added appeal. The weight is added outside of the front core and lets you easily tune the lure and adjust the weight by removing the soft shell.

SPRING WEIGHT MICRO VIBE SYSTEM

The spring weight system is mounted on the head and produces micro-vibrations each time the weight is shaken. This helps to trigger bites with a knocking sound that is created when the lure is retrieved.

POLYCARBONATE LIP

 The wide polycarbonate lip is very strong and the coffin shape helps to avoid snags. It will dive like a crankbait and create a powerful vibration.

HOOK (175: # 1/145: # 3)

The hooks have a smooth surface for better hook presentation. This hook was carefully selected because of the size of the bass that bite this lure and the tin color helps to camouflage the hook against the belly of the bait. For added attraction, you can replace the stock hooks with feathered trebles to give it a more natural look, especially in current.

Pro-Designed Sneaky Pete Swimbait - Steve Kennedy Signature Series

The G-Ratt Baits Sneaky Pete Steve Kennedy Version Swimbait delivers tournament-proven performance designed by Elite Series pro Steve Kennedy. Built with Steve's signature modifications and proven tournament design, this swimbait provides exceptional action, realistic profile, and championship-level effectiveness for targeting bass. The Sneaky Pete Steve Kennedy Version represents G-Ratt Baits' commitment to creating pro-designed swimbaits for serious bass anglers.

Steve Kennedy Signature Design

• Pro-Designed: Developed with input from Elite Series champion Steve Kennedy
• Tournament-Proven: Tested and refined in professional bass fishing competition
• Signature Modifications: Steve Kennedy's specific design tweaks for maximum effectiveness
• Realistic Profile: Natural baitfish shape triggers strikes from bass
• Optimized Action: Lifelike swimming motion mimics natural prey

Premium Swimbait Construction

• Quality Materials: Durable construction withstands repeated use and big bass
• Realistic Detail: Lifelike colors and patterns match natural baitfish
• Balanced Design: Optimized weight distribution provides ideal swimming action
• Versatile Rigging: Works with various jig heads and rigging methods
• Proven Effectiveness: Championship-tested design triggers strikes consistently

Tournament Bass Fishing Applications

The Sneaky Pete Steve Kennedy Version excels in tournament bass fishing applications. Perfect for fishing around structure and cover, working open water for suspended bass, targeting bass at various depths, slow rolling around points and ledges, or any situation where realistic swimbait presentations are critical. Steve Kennedy's signature design provides the natural action and profile that helped him win at the professional level while the quality construction ensures reliable performance when it matters most.

Key Features

G-Ratt Baits Quality

G-Ratt Baits has been creating quality fishing lures for serious bass anglers, and the Sneaky Pete Steve Kennedy Version continues this tradition with pro-designed construction and tournament-proven effectiveness. Every swimbait is manufactured to exacting standards to ensure consistent performance. From weekend anglers to serious tournament competitors, the Sneaky Pete Steve Kennedy Version delivers the championship-level performance that bass anglers demand.

Experience the pro-designed swimbait performance that Elite Series champions trust. The G-Ratt Baits Sneaky Pete Steve Kennedy Version isn't just a swimbait—it's a tournament-proven tool designed for championship fishing success.

Catch tournament-winning bass with G-Ratt Baits Sneaky Pete Steve Kennedy Version—where pro design meets championship performance.

The Yamamoto 2.5" Double Tail Hula Grub is a downsized evolution of Gary Yamamoto's iconic Hula Grub—a tournament-proven soft plastic staple since the 1980s—tailored for finesse fishing in pressured waters.

This bite-sized grub combines a Senko-style body for subtle undulation, a free-flowing skirt for lifelike pulsation, and twin curly tails that thump and flutter to mimic small forage like baitfish or insects.

Infused with salt for buoyancy and natural sink rate, it excels in clear or stained water, drawing strikes from finicky bass, smallmouth, or panfish. Available in 8 proven colors, it's a go-to for light tackle setups, delivering unmatched action without added weight.

Key Features:

• Versatile Design: Skirt adds vibration and realism; double tails kick vigorously on retrieve or hop; salt-loaded for weightless rigging.
• Finesse Focus: Compact profile imitates small prey; stays on hooks well during slow drags or deadsticking.
• Durable Formula: Yamamoto's proprietary soft plastic resists tears; floats subtly for bottom-hugging presentations.
• Proven Performance: Wins tournaments on Ned rigs or shakey heads; ideal for rivers, ponds, or deep structure.

Designed by Matt Allen and Tim Little of Tactical Bassin, the Hog Farmer Tactical Bassin Mini 5 Wire 4 Blade Rig is the first truly downsized 5 hook rig that Hog Farmer has ever produced! This rig is designed for the angler who appreciates high quality components and flexible wire in a compact package, but still wants to fish with 5 hooks. 

The 5 Hook - 4 Blade Mini Rig produces a full-bodied shad ball profile that perfectly mimics a small school of baitfish trying to flee from predators. It utilizes thinner gauge .035” wire, which helps the baits and blades pulsate with short twitches of the reel handle or rod pumps to make the rig contract and expand just like a real school of shad. The impact-resistant polymer head, provides superior durability and features an embedded swiveling line tie to reduce line twists. Coupled with premium ball bearing swivels attached to super bright willow blades and 80lb snap swivels, this rig is ready to do battle with everything you can throw at it! Simply add your favorite jig heads and swimbaits and the Hog Farmer Baits Tactical Bassin 5 Hook - 4 Blade Mini Rig will come to life!

Features:

-5-wire with 80lb snap swivels
-4 willow blades

Introducing the ultimate finesse fishing rig designed by industry experts Matt Allen and Tim Little of Tactical Bassin. The Hog Farmer Tactical Bassin Bladed Micro Flex Rig features a five-wire construction with dual blades, teaser arms, and hooked baits, creating lifelike pulsations that imitate a school of shad. Perfect for targeting finicky bass and situations that require finesse.

Introducing the Hog Farmer Tactical Bassin Bladed Micro Flex Rig. Featuring premium ball bearing swivels and super bright willow blades, this rig is sure to attract fish. The durable impact-resistant polymer head reduces line twists, and the embedded swiveling line tie ensures long-lasting performance. Simply add your favorite jig heads and swimbaits and take your finesse fishing to the next level.

Features:

• Includes #2 Owner Hyper Wire split rings
  
• 5 Wire harness comprised of:
  
• 2 - 3” upper dummy arms
  
• 2 - 3-3/8” lower outside arms
  
• 1 - 4-1/4” center wire
  

Introducing the Hog Farmer Tactical Bassin Mini Flex Rig, designed by industry experts Matt Allen and Tim Little of Tactical Bassin. Featuring; 3 teaser wires, and 3 hooked bait wires, this six-wire rig mimics a small school of baitfish for a full-bodied profile. With .035" wire for pulsating action, it's perfect for downsizing in tough conditions.

Get ready to reel in the big ones with the Hog Farmer Tactical Bassin Mini Flex Rig. The high-quality hardware includes ball bearing swivels, and various attachments for teasers and hooked baits. Made with impact-resistant polymer, this rig is durable and reduces line twists. Just add jig heads and swimbaits for an unbeatable fishing experience.

Features:

• 6-wire
  
• 3 dummy wires, 3 hook wires
  
• Dummy wire length – 3.5”
  
• Outside hook wire length – 4.5”
  
• Middle wire length – 5”
• Includes 3 split rings