Freshwater Lures

Upgrade your umbrella rig game with Hog Farmer 5 Wire Flex Rig. Its .035" thin wire allows for lifelike reactions to twitches and reel turns, mimicking a panicked baitfish school. Durable, impact-resistant head with swivel eliminates line twists.

Just add your jigheads and swimbaits for a perfect presentation. Designed to give your umbrella rig presentation a burst of life!

As an expert in the fishing industry, we highly recommend the Hog Farmer 5 Wire 4 Blade Flex Rig. Its thin .035" wire and impact-resistant plastic head with built-in swivel create a lifelike action that mimics a panicked school of baitfish.

With quick twitches or turns, your swimbaits will react and attract more fish. Plus, it's durable and easy to set up. A must-have for any serious angler.

The Hog Farmer 3 Wire Rig is a premium umbrella rig designed for anglers looking to imitate a small bait ball in a compact and legal format. Built with three heavy-duty wires, this rig is perfect for states with restrictions on multi-hook rigs, while still delivering the irresistible flash and movement that triggers bass to strike.

Key Features:

• 3-wire design – great for states with umbrella rig limitations

• High-strength wires for durability and lifelike swimming action

• Perfect for targeting largemouth, smallmouth, and spotted bass

• Pairs well with swimbaits, blades, and jigheads

• Built for heavy use in both freshwater and light saltwater

Whether you're fishing in tournaments or just matching the hatch, the Hog Farmer 3 Wire Rig offers compact performance and serious results.

The Eurotackle Z-Viber Micro Lipless Crankbait is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber!

Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an innovation when it comes to micro crankbaits. You can use it vertical jigging, casting in open water, and while ice fishing. When jigged, the ultra light Z-Viber will provide tight vibrations going up and then into quick fall when going down. When retrieved it will produce a wide and unique wobbling action.

The vibrations activate the tungsten bb's that create a very subtle rattling noise. Armed with a high quality Japanese style single hook, you will also have the option to rig it with a high quality treble hook, which is included in the packaging. The Z-Viber on top of being weedless, will improve your hook up ratio. The single hook will give you the ability to tip the Z-Viber with an offering such as a Eurotackle Mummy Worm or Micro Finesse soft lure for added attention.

This small Z-Viber is very versatile crankbait and can be used in a lot of different scenarios. Great for Ice fishing when targeting trout, bluegill, panfish, crappie, perch, bass, walleye and a lot more! The Z-Viber is offered in a variety of colors that include Glow and UV color patterns. Size: 1/16oz _ 0.6" - 1 Pack

When bass demand a bigger meal or you need to slow your rate of fall, thread the Zoom Big Salty Chunk on the back of your jig and hold on. At 3.25 inches, it’s Zoom’s largest chunk — the “Big Daddy” — and a time-tested, tournament-proven producer of big bass from coast to coast. The bulk profile adds mass to your jig presentation and slows the rate of fall for a more deliberate, enticing drop through the strike zone. Salt-impregnated so bass hold on longer, giving you more time to set the hook.

Key Features

• Salt-Impregnated — Bass Hold On Longer — The Zoom Big Salty Chunk is impregnated with salt throughout the plastic; when a bass bites, the salt taste triggers a natural hold response that keeps the fish on the bait longer than an unsalted trailer; the extended hold time gives you more time to detect the bite and set the hook, particularly on finesse presentations where bites can be subtle.
• Bulk Profile — Slows Rate of Fall — The 3.25" chunk profile adds significant bulk and water resistance to your jig, slowing the rate of fall through the water column; a slower fall keeps the jig in the strike zone longer and gives bass more time to commit to the bait; most effective when bass are holding tight to structure and a fast-falling jig is moving through the strike zone too quickly to draw a strike.
• Zoom’s Largest Chunk — Tournament-Proven — The Big Salty Chunk is Zoom’s largest chunk trailer and has produced big bass and winning tournament strings across the country; the larger profile appeals to big bass that are keying on larger prey and are less likely to commit to a smaller trailer.
• Versatile Jig Trailer — Designed as a jig trailer but also effective as a standalone soft plastic on a Texas rig, Carolina rig, or punching rig; the chunk profile and claw appendages produce action on the fall and during slow retrieves through heavy cover.

Color Selection Guide

Best For

• Jig Trailer — Slowing the Fall — The primary application; thread the Big Salty Chunk on the back of a football jig, flipping jig, or swim jig to add bulk and slow the rate of fall; most effective when bass are holding tight to structure and a slower, more deliberate fall is needed to draw strikes.
• Flipping & Pitching Heavy Cover — The bulk profile and salt impregnation make the Big Salty Chunk effective for flipping and pitching heavy cover (matted vegetation, laydowns, dock pilings) where bass are holding tight and a slow, deliberate fall through the cover is needed to trigger a strike.
• Tournament Fishing — Big Bass Appeal — The larger 3.25" profile appeals to big bass that are keying on larger prey; when tournament pressure has fish conditioned to smaller presentations, upsizing to the Big Salty Chunk can trigger strikes from the larger fish that are ignoring smaller trailers.

The Megabass IXI Shad Type 3 Crankbaits  is a collaboration between Katsutaka Imae, the founder of Imakatsu, and Yuki Ito, the founder of Megabass. Megabass IXI Shad Type 3 are the next generation compact shad crankbait that reflects the combined expertise of Japan's foremost lure designers and anglers. Incorporating the LBO Balancer System, the type-3 casts surprisingly well for its size, with an exceeding realistic, compact profile, and dazzlingly tight, hyper-pitch rolling action. The Type 3 elevates the performance of past shad-plug staples. 

The Type 3 features the greatest depth of the series with its ability to trace a maximum depth of 9-10ft, but can also preform exceptionally well in the shallower 4-5ft range due to its deflection characteristics. The design minimizes snags in the shallows and perfects the aggressive deflection that triggers bites in and around pock and structure.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula.

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!      

• Resembles hatchery food many trout are reared on
• Blends hatchery food ingredients with powerful scent and flavor
• 1.1oz Jar

The Nichols Bass Mafia Big Larry Spoon was designed by professional angler and big bait specialist Chris Zaldain to dominate offshore schooling situations with a larger, more imposing profile. At 7" and 2.5oz, the Big Larry's wide body creates an irresistible cradling action on the fall, while its exaggerated cupping delivers a heavier, more pronounced thump on the stroke — triggering reaction strikes from the biggest bass in the school.

The textured scale pattern finish and premium components give it a lifelike presence in the water, and its size makes it the go-to choice when fish are keyed in on larger forage or when you need maximum flash and visibility to pull fish from depth. Whether you're running it on forward-facing sonar or traditional vertical jigging, the Big Larry is built to produce trophy-class bites.

Key Features

• Designed by Chris Zaldain — pro angler and big bait specialist
• 7" profile — maximum flash and visibility for offshore schooling situations
• Exaggerated cupping for enhanced cradling action on the fall
• Heavier 2.5oz thump on the stroke — triggers reaction strikes from trophy bass
• Wide body profile — matches larger forage and pulls fish from depth
• Textured scale pattern finish — lifelike appearance in the water
• Premium components throughout — built for durability and performance
• Effective on FFS/live sonar and traditional vertical jigging

Specifications

Watch It In Action

When bass are keyed in on shad, the Strike King KVD Caffeine Shad Jr. gives you an edge they haven't seen before. That signature bulbous tail kicks and flutters with a one-of-a-kind action — whether you're twitching it weightless on the surface or dropping it deep on a Carolina rig. The coffee-infused formula masks human scent, keeps fish holding on longer, and the high-salt blend stays surprisingly soft cast after cast.

Key Features

• Unique bulbous tail — produces topwater and subsurface action unlike any other soft jerkbait
• Coffee scent — masks human odors and oils for longer hold times and more hook-ups
• High-salt, ultra-soft formula — stays pliable even with heavy salt loading
• Versatile rig options — weightless, Carolina rig, or jighead
• 8 baits per pack — more time fishing, less time re-rigging
• Available in 6 proven color patterns

Specifications

The Hog Farmer Tactical Bassin Flex Rig, designed in collaboration with top anglers, offers a burst of life to your swimbaits with its .035" diameter wire and 6-wire arrangement. With adjustable teasers and varying hook lengths, this rig reflects years of on-the-water knowledge. Elevate your bass game with HogFarmer.

As an industry expert, we recommend the Hog Farmer Tactical Bassin Flex Rig for its light-wire construction and impact-resistant polymer head. With 80lb snap swivels and a built-in swivel on the line tie, this rig offers improved durability and eliminates twist. Perfect for imitating fleeing baitfish, it's a must-have for any angler's arsenal.

Features:

•  6-wire
  
•  3 dummy wires, 3 hook wires
  
•  Dummy wire length 4.5”
  
•  Middle hook wire length 7”
  
•  Outside hook wires 5.75”
  

The Hog Farmer BFL Flex Rig is an essential tool to enhancing your fishing experience. With its .035" wire and impact-resistant plastic head, this rig produces lifelike movements to attract and mimic baitfish. Add your own jigheads and swimbaits for more control and versatility.

BFL Flex:

-Full Profile allowed in FLW sanctioned events.

-All Five Wires .035" Wire

Upgrade your umbrella rig presentation with the Hog Farmer BFL Micro Rig. The .035" wire design mimics a school of baitfish in panic, while the impact-resistant head and built-in swivel provide optimal durability. Easily create life-like movement with short twitches or reel turns. Just add your preferred jigheads and swimbaits for a realistic, effective fishing experience.

Specifications:

• - Middle arm 5"
  
• - Bottom 2 arms 4"
  
• - Top 2 arms 3"
  

The Hog Farmer BFL Rig has five wires, five blades, and three swivel snaps. Built with two blades on each of the top two wires and one blade on the middle wire.

No blades on the bottom two wires, making your hooked swimmers a prime target and allowing the rig to run true.

Features:

• Top Wires 4.5″
  
• Middle Wire 6″
  
• Bottom Wires 6″
  

The Hog Farmer 5 Wire Rig is a must-have for expert anglers. Made from heavy-gauge wire, this rig can withstand the punishment of holding multiple large fish.

Its 5-arm design, combined with 80-lb safety swivel snaps on each arm, provides maximum durability and versatility. Perfect for a variety of fishing scenarios, this rig is a reliable and essential tool for serious fishermen.

Introducing the Hog Farmer 5 Wire 4 Blade Rig - the ultimate fishing essential for catching large fish. Made with heavy-gauge wire and this rig features 80-lb safety swivel snaps on each arm and smooth nickel blades.

This rig comes with four arms to imitate fleeing baitfish, this rig can withstand the toughest conditions Includes high-quality swivels and 80-lb safety swivel snaps on each arm for added convenience.

The Baitsanity Antidote TUG Glide Bait features Baitsanity’s premier Glide-Leap system that relies on a sliding weight to allow the bait to leap to the surface on an aggressive twitch and swim underwater on a steady retrieve. This system gives anglers the ability to target fish with explosive topwater action, or transition to a more traditional subsurface gliding motion which puts uniquely comprehensive control in the angler’s hands.

The Baitsanity Antidote TUG Glide Bait also comes outfitted with ground-breaking auxiliary features that take it to a whole new level. Just over the premium front treble hook anglers will find a set of carbon fiber fins. Situated near the rear hook are Baitsanity’s new removable, custom Fish Knits fins that are perfect for absorbing scent and creating micro bubbles on the retrieve. The tail of the TUG is buoyant and houses a layer of carbon fiber that is carefully crafted to help the glider maintain perfect balance and slowly float toward the surface. 

• Glide-Leap System for versatile topwater and subsurface action
  
• Fish Knits fins hold scent and can be removed for washing or replacement
  
• Carbon fiber pectoral fins guard against hook rash
  
• 3D scaling, gill rakers, mandibles, eyes, and fins
  
• Buoyant tail with integrated carbon fiber for precise performance
  

Specs:

• Mode: A9 
  
• Length 8.7 inches
  
• Class: Slow Float 
  
• Weight: 4oz
  

The Zoom Small Salty Chunk is the trailer that made a generation of anglers give up pork chunks on the back of their jigs. At 2.5 inches, it’s Zoom’s “standard” chunk — the perfect all-around size that adds just the right amount of bulk without overpowering the jig, fits securely on a wide range of jig styles and sizes, and tempts everything from plain keepers to the lunker of a lifetime. Salt-impregnated so bass hold on longer. The go-to subtle presentation when finicky bass won’t commit to a bigger trailer.

Key Features

• Salt-Impregnated — Bass Hold On Longer — Salt is impregnated throughout the plastic; when a bass bites, the salt taste triggers a natural hold response that keeps the fish on the bait longer than an unsalted trailer, giving you more time to detect the bite and set the hook.
• 2.5" Standard Size — Perfect All-Around Bulk — The 2.5" profile adds just the right amount of bulk and water resistance to the jig without overpowering the presentation; smaller than the Big Salty Chunk for a more subtle, finesse-oriented fall; fits securely on the back of football jigs, flipping jigs, swim jigs, and finesse jigs across a wide range of hook sizes.
• Pork Chunk Replacement — Proven for Decades — The Zoom Small Salty Chunk is the soft plastic that replaced pork chunks as the standard jig trailer for a generation of bass anglers; the salt-impregnated plastic provides the same hold-on quality that made pork chunks effective, without the mess, smell, and drying-out issues of natural pork trailers.
• Finesse Presentation — Triggers Finicky Bass — The smaller 2.5" profile is the go-to choice when bass are pressured or finicky and won’t commit to a larger trailer; the subtle bulk and natural fall of the Small Salty Chunk triggers strikes from bass that are ignoring bigger presentations.

Color Selection Guide

Best For

• All-Around Jig Trailer — The primary application; thread the Small Salty Chunk on the back of any jig style — football, flipping, swim, or finesse — for a proven, versatile trailer that works in all conditions and water clarities.
• Finicky & Pressured Bass — When bass are conditioned to larger trailers or are in a finesse mood, downsize to the Small Salty Chunk; the 2.5" profile is subtle enough to draw strikes from bass that are ignoring the Big Salty Chunk or other larger trailers.
• Flipping & Pitching — Effective for flipping and pitching heavy cover with a flipping jig; the compact profile punches through matted vegetation and tight cover more easily than a larger chunk trailer, while the salt impregnation keeps bass holding on through the cover.

When you want to pull the biggest bass in the lake off the surface, you need something they can't ignore. The Strike King KVD Mega Dawg is the apex predator of the KVD Sexy Dawg family — a 6-inch, 2 oz topwater giant that casts a country mile and walks with a wide, rhythmic side-to-side action that calls up trophy fish from serious distances. KVD-approved and built for anglers who fish big and expect big results. Hold on tight.

Key Features

• 6-inch, 2 oz profile — maximum castability and big-fish appeal
• Wide walk-the-dog action — easy to work with a rhythmic rod-tip cadence
• Long-range attraction — calls up bass from deep cover and open water
• KVD-approved design — built to the spec of Kevin VanDam
• Premium topwater construction — part of the KVD Sexy Dawg family

Specifications

Heavy cover is where big bass live, and the Strike King KVD Rodent was built to go in after them. Part of Strike King's Perfect Plastics lineup, this 4-inch creature bait is made with an exclusive soft plastic formula that loads up with salt while staying incredibly pliable — so fish hold on longer and hook-ups stick. The built-in coffee scent masks human odors and oils, giving you a natural edge every cast. Flip it, pitch it, punch it through mats — the Rodent searches them out where other baits can't go.

Key Features

• Strike King Perfect Plastics formula — ultra-soft, salt-loaded for longer hold times
• Coffee scent technology — masks human scent and oils, attracts fish to bite
• 4-inch creature profile — built to punch through heavy cover and mats
• Versatile presentation — flip, pitch, punch, or Texas rig
• Available in 10 proven color patterns

Specifications

The Strike King KVD Baby Rodent is built on Strike King's Perfect Plastics formula — the softest, saltiest soft plastic blend on the market. That softness means more natural action on the fall, and the heavy salt load keeps fish holding on longer. Strike King's exclusive Coffee Scent technology masks human scent and oils, increasing hold time and driving up hook-up rates. Compact enough to punch through heavy cover and get into the places big bass hide, the Baby Rodent is a go-to flipping and pitching bait when fish are buried in the junk.

Key Features

• Perfect Plastics formula — softest, saltiest soft plastic blend for maximum action and hold
• Coffee Scent technology — masks human scent and oils, increases bite-to-hook-up ratio
• Compact creature profile — punches through heavy cover to reach buried bass
• Natural fall action — ultra-soft plastic moves realistically on the drop
• Versatile presentation — flip it, pitch it, or use it as a jig trailer
• Available in 8 proven color patterns

Specifications